CN101917644A - Television, system and method for accounting audience rating of television programs thereof - Google Patents
Television, system and method for accounting audience rating of television programs thereof Download PDFInfo
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Abstract
The invention discloses a television, a system and a method for accounting audience rating of television programs thereof. The system comprises a video output terminal and a processing server connected with the video output terminal through a network, wherein the video output terminal at least comprises a microprocessor as well as a television signal processing module, an image signal outputting module and a storage which are respectively connected with the microprocessor; the video output terminal also comprises a data receiving and sensing module connected with the microprocessor, a segment acquisition control module arranged in the microprocessor and a timing module connected with the segment acquisition control module; and the data receiving and sending module is connected with the processing server through a network interface. The television, the system and the method for accounting the audience rating of the television programs thereof are not influenced by the quality of television signals and the change frequency of television contents, can automatically account the audience rating of the television channels and the television programs thereof according to the identifications of the station caption of the television, and have the advantages of high accuracy rate and strong real time.
Description
Technical field
The present invention relates to a kind of audience rating statistical system and statistical method thereof, especially relate to and a kind ofly carry out the TV station of audience rating statistical and the audience rating statistical system and the statistical method thereof of TV programme thereof by the station symbol identification mode.
Background technology
The traditional TV station and the audience rating statistical of TV programme adopt diary method and personnel's measuring instrument method usually.Diary method is meant by filling in the method that the diary card is collected audience information by all 4 years old and above kinsfolk in the sample family.Each kinsfolk has diary card separately in the sample family, requires them situation about televiewing every day, comprises that the channel watched and time period etc. are recorded on the diary card of oneself at any time.The listed time interval is 15 minutes on the diary card.Each Zhang Riji card can write down the viewership in a week.Because the error of user memory cause the error of statistics, can not in real time carry out easily by the calculating of statistics simultaneously for the method.
Personnel's measuring instrument method is meant that utilization " personnel's measuring instrument " collects the method for television program receiving information, is audience investigation means commonly used in the world at present.Each member of sample households has the button of oneself on hand controller, but also leaves guest's button.When the member of family begins to see TV, must click the button of representative oneself on the hand controller earlier, when not seeing TV, click this button again, measuring instrument can be all information that teleview the time period to store with the per minute, is sent to the central computer of general headquarters then by telephone wire.In this scheme, data can be by Network Transmission to data center, and audience ratings is calculated comparatively rapid, but personnel's measuring instrument cost is higher.
At present, a kind of new product form, internet television have appearred in television set.This kind television set has increased mixed-media network modules mixed-media in television set inside on the basis of general television set function, make that TV can be by the broadband access the Internet, thereby realizes watching and use on the television set content and service from the Internet.Because this type of television set has the internet information return path, therefore, have an opportunity to watch the viewing-data of TV to collect automatically the user, and automatic returned data center, the automatic statistics of realization audience ratings.
As application number is that 200810305143.8 application for a patent for invention discloses a kind of television audience rating data collection method, this method is: in the time of start or replacing channel, the television set microprocessor obtains the frequency of current in progress television channel from its internal storage, the frequency and the current time of television channel are sent to the audience rating data receiving system as audience rating data, and the audience rating data receiving system reports to audience rating data processing center by network with audience rating data.There is following defective in this scheme:
1) when the signal of television set comes from the signal output of set-top box, user's switching channels is by the remote controller of set-top box but not TV remote controller, the video of television for play transmits from set-top box by interfaces such as AV, HDMI, microprocessor on the television set can't come the platform that changes on the machines top box to operate according to the variation of set-top box tuned frequency, television set tuned frequency and the TV programme of this moment do not have corresponding relation simultaneously, therefore, be difficult to add up audience ratings;
2), under different radio and TV operator's networks, be different to the employed modulating frequency of the channel of same TV station in different areas; And, areal, under the network of same operator, regular meeting changes during the employed frequency of same television station channel.From the angle that reality is used, be difficult in time collect and follow the tracks of the nationwide, several thousand big and small radio and TV operators, up to ten thousand frequency point information and the variations that channel is provided with.Therefore, by frequency and the time point of collecting, will be difficult to be converted into the viewership information that channel and time point are formed.
Application number is the method and apparatus that 200710122563.8 application for a patent for invention discloses a kind of TV station and program watching rate statistics for another example, this method and apparatus is a kind of based on other method for statisticsing audience rating of station identification and device, it is a built-in station symbol identification module in television set or set-top box, utilize its station symbol detection algorithm that provides constantly video image to be detected, when in finding image, having station symbol, extract the station symbol pattern, then, it is sent to data server by network.On data server, the various station symbol patterns of having stored on station symbol pattern and the data server are mated contrast, thereby obtain the channel information that the user watches.There is following defective simultaneously in this scheme:
1) television set or set-top-box system need use detection algorithm constantly the station symbol that may exist in the video flowing to be detected, and station symbol detects and need image be handled, and the amount of calculation of image processing is very high; By contrast, no matter be television set or set-top box, its inner CPU ability, memory size are all very limited, can not bear complicated accurate station symbol detection calculations, and simple relatively station symbol detection algorithm are difficult to reach the high-precision test effect.Especially when anolog TV signals quality when not being fine, because the existence that signal disturbs need could extract icon from image by the complicated algorithm of intensive, and the computing capability of the CPU of television set and set-top box is difficult to be competent at.
2) if near the video content the station symbol is static relatively, change less in time, for example, the talk show of " clanging or clanking sound clanging or clanking sound three People's Bank of China " and so on, because the station symbol pattern that does not preset on the terminal equipment as a reference, the station symbol that this patent provides detects the pattern that the method for discerning can't be distinguished station symbol and television video itself, therefore, can't on terminal, correctly detect and extract station symbol, cause audience rating statistical to lose efficacy.Therefore this patent scheme has very big application limitation.
Summary of the invention
Purpose of the present invention overcomes deficiency of the prior art exactly, and a kind of accuracy rate height is provided, and is real-time, can add up the TV station of audience ratings and the audience rating statistical system and the statistical method thereof of TV programme thereof automatically.
For solving the problems of the prior art, the audience rating statistical system of TV station of the present invention and TV programme thereof has adopted following scheme: comprise video output terminal, the processing server that is connected by network with described video output terminal, described video output terminal comprises microprocessor at least, the TV signal processing module that is connected with described microprocessor respectively, picture signal output module and memory, described video output terminal also comprises the data transmit-receive module that is connected with described microprocessor and places segment acquisition control module and the time block that is connected with described segment acquisition control module in the described microprocessor that described data transmit-receive module is connected with described processing server by network interface.
Further, described processing server comprises the database module that is used for store digital information, be used to receive image data information that described video output terminal uploads and Data Receiving and the feedback module that the processing result information of described processing server is fed back to described video output terminal, data retrieval that the image data information that described Data Receiving and feedback module are received is searched for and inquired about in described database module and enquiry module and the counting statistics module of audience ratings being added up and being calculated according to the retrieval and the Query Result of described data retrieval and enquiry module.
Further, described database module comprise storage bed mark on a map the case data message the station symbol database, store the playbill data storehouse of program schedule information and the ratings database that stores the audience rating statistical object information.
Further, described data retrieval and enquiry module comprise station symbol search module and program inquiry module.
The statistical method of the audience rating statistical system of a kind of TV station and TV programme thereof comprises the steps:
1) station symbol pattern data information and the television program schedule information with TV station is stored in the database module of processing server in advance, and the time block of video output terminal is provided with the segment acquisition time of segment acquisition control module in advance;
2) when video output terminal when playing TV programme, the segment acquisition control module is carried out the segment collection according to the segment acquisition time in the step 1) to the picture signal of picture signal output module output, and gathers the time point information of time block simultaneously;
3) data transmit-receive module of video output terminal is with step 2) in tile data information and the time dot information gathered be sent to processing server by network interface;
4) Data Receiving of processing server and feedback module receiving step 3) in tile data information and time dot information, data retrieval and enquiry module are with step 2) in search in the station symbol pattern data information that in step 1), stores in the database module of the tile data information of being gathered, if in tile data information, search out TV station's station symbol pattern, the television station channel of then determining the user and being watched;
5) data retrieval of processing server and enquiry module be according to determined television station channel in the step 4), binding time dot information query steps 1) in the television program schedule information of database, determine the content of TV program that the user watches;
6) the counting statistics module counts the audience ratings of TV station and TV programme thereof according to determined content of TV program in determined television station channel and the step 5) in the step 4).
In the said method, described in the step 1) station symbol pattern data information of TV station is stored in advance the station symbol database of database module, television program schedule information is stored in advance the playbill data storehouse of database module.
In the said method, step 2) segment collection described in is to carry out the segment collection according to the station symbol locating information in the memory that is stored in video output terminal earlier.
In the said method, data retrieval described in the step 4) and enquiry module are with step 2) in search in the station symbol pattern data information that in step 1), stores in the database module of the tile data information of being gathered, if search failure, the object information that Data Receiving and feedback module will be searched for failure feeds back to video output terminal, the segment acquisition control module of video output terminal is adjusted the segment acquisition scheme, and continues the picture signal of picture signal output module output is carried out the segment collection.
In the said method, data retrieval described in the step 4) and enquiry module are with step 2) in search in the station symbol pattern data information that in step 1), stores in the database module of the tile data information of being gathered, if search for successfully, Data Receiving and feedback module will be searched for successful information and the station symbol locating information that searches out feeds back to video output terminal, station symbol locating information in the video output terminal updated stored device, the segment acquisition control module will be carried out the segment collection by the station symbol locating information behind the memory updating at next segment acquisition time.
In the said method, the TV station that is counted in the described step 6) and the audience ratings of TV programme thereof are stored in ratings database.
Possess the TV station of the present invention of said structure and step and the audience rating statistical system and the statistical method thereof of TV programme thereof and possess following advantage:
1) audience rating statistical is real-time: the segment acquisition control module is set in video output terminal, can carry out the segment collection to the video image that video output terminal is play, and tile data real-time Transmission to processing server be carried out audience rating statistical by data transmit-receive module;
2) station symbol identification and audience rating statistical are effective: in video output terminal, only do amount of calculation very little the segment collecting work, processing server carries out complicated search and handles evaluation work, because processing server is not subjected to the restriction of computing capability, therefore, can use complex image processing and algorithm for pattern recognition that segment is carried out analyzing and processing, even it is bad in TV signal, under the noisy situation of picture, good station symbol recognition effect and audience rating statistical effect also can be provided, and not be subjected to the influence of content of TV program change frequency;
3) accuracy rate height: processing server provides and feeds back to the segment acquisition control module, make the segment acquisition control module can constantly adjust station symbol locating information and corresponding acquisition scheme, make picking platform target success rate get a promotion, and the size of gathering segment is reduced, thereby make volume of transmitted data reduce, also make the minimizing consuming time of processing server search station symbol pattern.
In sum, the audience rating statistical system of TV station of the present invention and TV programme thereof and statistical method thereof are not subjected to the influence of video quality and television content change frequency, can add up the audience ratings of television station channel and TV programme thereof according to the identification of TV station's station symbol automatically, the accuracy rate height, real-time, in the audience rating investigating field of internet television reasonable application prospect is arranged.
Description of drawings
Fig. 1 is the structural representation block diagram of the audience rating statistical system of TV station of the present invention and TV programme thereof.
Fig. 2 is the flow chart of the statistical method of the audience rating statistical system of TV station of the present invention and TV programme thereof.
Embodiment
The present invention is further detailed explanation below in conjunction with accompanying drawing.
As shown in Figure 1, the audience rating statistical system of TV station of the present invention and TV programme thereof comprises video output terminal 1 and processing server 2, segment acquisition control module 111 and the time block 112 that is connected with described segment acquisition control module in described video output terminal 1 comprises microprocessor 11 and places microprocessor 11, also comprise the TV signal processing module 12 that is connected respectively with microprocessor 11, picture signal output module 13, voice signal output module 14, memory 16 and data transmit-receive module 17, data transmit-receive module 17 is connected with processing server 2 by network interface 18, picture signal output module 13 externally connected with display screen 3, voice signal output module 14 external loudspeakers 4.
In the present embodiment, acquisition scheme after readjusting after described segment acquisition control module 111 station symbol locating information that 16 stored last station symbol search module 231 search obtain according to memory or the station symbol search failure, the segment acquisition time of setting according to time block 112 carries out the segment collection to the picture signal of picture signal output module 13 outputs, and gather the time point information of time block 112 simultaneously, and the data message of above-mentioned collection is uploaded to processing server 2 by data transmit-receive module 17 and network interface 18.The adjustment of 111 pairs of acquisition scheme of segment acquisition control module, position, the shape and size of segment in the view picture video image that main adjustment will be gathered.
In the present embodiment, described database module 21 comprise storage bed mark on a map the case data message station symbol database 211, store the playbill data storehouse 212 of program schedule information and store the ratings database 213 of audience rating statistical object information, described in the present embodiment station symbol pattern data information comprises shape information, colouring information, the dimension information of station symbol pattern and the pattern characteristics dot information that extracts through image processing techniques.
In the present embodiment, described Data Receiving and feedback module 22 are used for collection tile data information that receiver, video outlet terminal 1 uploaded and time dot information and the processing result information of processing server 2 are fed back to video output terminal 1.
In the present embodiment, described data retrieval and enquiry module 23 comprise station symbol search module 231 and program inquiry module 232, described station symbol search module 231 is to search in the station symbol pattern data information that is used for the tile data information that segment acquisition control module 111 is gathered is stored in station symbol database 211, search out the TV station's station symbol pattern in the tile data information, thereby determine the television station channel that the user is watched; Described program inquiry module 232 is to be used for inquiring about in playbill data storehouse 212 according to station symbol search module 231 determined television station channel binding time dot informations, determines the content of TV program that the user watches.
In the present embodiment, described counting statistics module 24 is to be used for carrying out according to station symbol search module 231 determined television station channels and program inquiry module 232 determined content of TV program and binding time dot information the audience rating statistical of TV station and TV programme, and statistics is stored in the ratings database 213, in order to inquiry.
The statistical method of the audience rating statistical system of the 2 pairs of TV stations of the present invention and TV programme thereof is described in detail in conjunction with the accompanying drawings, specifically may further comprise the steps:
1) before carrying out statistical work, earlier the station symbol pattern data information of TV station is comprised shape information, colouring information, the dimension information of station symbol pattern and the station symbol database 211 that is stored in database module 21 through the pattern characteristics dot information that image processing techniques extracts, television program schedule information is stored in the playbill data storehouse 212 of database module 21, and the time block 112 of video output terminal 1 is provided with the segment acquisition time of segment acquisition control module 111 in advance simultaneously;
2) when video output terminal 1 when playing TV programme, segment acquisition control module 111 is carried out segment collection according to the segment acquisition time in the step 1) to the picture signal of picture signal output module 13 outputs according to memory 16 stored station symbol locating information, and gathers the time point information of time block 112 simultaneously;
3) data transmit-receive module 17 of video output terminal 1 is with step 2) in tile data information and the time dot information gathered be sent to processing server 2 by network interface 18;
4) Data Receiving of processing server 2 and feedback module 22 receiving steps 3) in tile data information and time dot information, station symbol search module 231 is with step 2) in search in the station symbol pattern data information that stores in the station symbol database 211 of tile data information in step 1) gathered, if from tile data information, successfully search out TV station's station symbol pattern, the television station channel of then determining the user and being watched, simultaneously Data Receiving and feedback module 22 will be searched for successful information and the locating information of the station symbol that searches out comprises the positional information of station symbol pattern, shape information and dimension information feed back to video output terminal 1, video output terminal 1 is the station symbol locating information in the updated stored device 16 again, and segment acquisition control module 111 will be carried out the segment collection by the station symbol locating information after the renewal of memory 16 storages at next segment acquisition time; If search failure, Data Receiving and feedback module 22 will be searched for the feedback information of failure and give video output terminal 1, the segment acquisition control module 111 of video output terminal 1 is readjusted the segment acquisition scheme, for example adjust patterns locations and increase segment size that segment is gathered, and then the picture signal of picture signal output module 13 outputs is proceeded the segment collection;
5) program inquiry module 232 is according to determined television station channel in the step 4), binding time dot information query steps 1) in the television program schedule information in playbill data storehouse 212, determine the content of TV program that the user watches;
6) counting statistics module 24 counts the audience ratings of TV station and TV programme thereof according to determined content of TV program in determined television station channel and the step 5) in the step 4), and audience ratings is stored in the ratings database 213, in order to inquiry.
In a word, what embodiments of the invention were announced is its preferred implementation, but is not limited to this.Those of ordinary skill in the art understands spirit of the present invention very easily according to the foregoing description, and makes different amplifications and variation, but only otherwise break away from spirit of the present invention, all within protection scope of the present invention.
Claims (10)
1. the audience rating statistical system of TV station and TV programme thereof, comprise video output terminal, the processing server that is connected by network with described video output terminal, described video output terminal comprises microprocessor at least, the TV signal processing module that is connected with described microprocessor respectively, picture signal output module and memory, it is characterized in that: described video output terminal also comprises the data transmit-receive module that is connected with described microprocessor and places segment acquisition control module and the time block that is connected with described segment acquisition control module in the described microprocessor that described data transmit-receive module is connected with described processing server by network interface.
2. the audience rating statistical system of TV station according to claim 1 and TV programme thereof is characterized in that: described processing server comprises the database module that is used for store digital information, be used to receive image data information that described video output terminal uploads and Data Receiving and the feedback module that the processing result information of described processing server is fed back to described video output terminal, data retrieval that the image data information that described Data Receiving and feedback module are received is searched for and inquired about in described database module and enquiry module and the counting statistics module of audience ratings being added up and being calculated according to the retrieval and the Query Result of described data retrieval and enquiry module.
3. the audience rating statistical system of TV station according to claim 2 and TV programme thereof is characterized in that: described database module comprise storage bed mark on a map the case data message the station symbol database, store the playbill data storehouse of program schedule information and the ratings database that stores the audience rating statistical object information.
4. the audience rating statistical system of TV station according to claim 2 and TV programme thereof is characterized in that: described data retrieval and enquiry module comprise station symbol search module and program inquiry module.
5. the statistical method of the audience rating statistical system of TV station as claimed in claim 1 and TV programme thereof is characterized in that, may further comprise the steps:
1) station symbol pattern data information and the television program schedule information with TV station is stored in the database module of processing server in advance, and the time block of video output terminal is provided with the segment acquisition time of segment acquisition control module in advance;
2) when video output terminal when playing TV programme, the segment acquisition control module is carried out the segment collection according to the segment acquisition time in the step 1) to the picture signal of picture signal output module output, and gathers the time point information of time block simultaneously;
3) data transmit-receive module of video output terminal is with step 2) in tile data information and the time dot information gathered be sent to processing server by network interface;
4) Data Receiving of processing server and feedback module receiving step 3) in tile data information and time dot information, data retrieval and enquiry module are with step 2) in search in the station symbol pattern data information that in step 1), stores in the database module of the tile data information of being gathered, if in tile data information, search out TV station's station symbol pattern, the television station channel of then determining the user and being watched;
5) data retrieval of processing server and enquiry module be according to determined television station channel in the step 4), binding time dot information query steps 1) in the television program schedule information of database, determine the content of TV program that the user watches;
6) the counting statistics module counts the audience ratings of TV station and TV programme thereof according to determined content of TV program in determined television station channel and the step 5) in the step 4).
6. the statistical method of the audience rating statistical system of TV station according to claim 5 and TV programme thereof, it is characterized in that: described in the step 1) station symbol pattern data information of TV station is stored in advance the station symbol database of database module, television program schedule information is stored in advance the playbill data storehouse of database module.
7. the statistical method of the audience rating statistical system of TV station according to claim 5 and TV programme thereof is characterized in that: step 2) described in the segment collection be earlier to carry out the segment collection according to the station symbol locating information in the memory that is stored in video output terminal.
8. the statistical method of the audience rating statistical system of TV station according to claim 5 and TV programme thereof, it is characterized in that: data retrieval described in the step 4) and enquiry module are with step 2) in the station symbol pattern data information that in step 1), stores in the database module of the tile data information of being gathered search for, if search failure, the object information that Data Receiving and feedback module will be searched for failure feeds back to video output terminal, the segment acquisition control module of video output terminal is adjusted the segment acquisition scheme, and continues the picture signal of picture signal output module output is carried out the segment collection.
9. the statistical method of the audience rating statistical system of TV station according to claim 5 and TV programme thereof, it is characterized in that: data retrieval described in the step 4) and enquiry module are with step 2) in search in the station symbol pattern data information that in step 1), stores in the database module of the tile data information of being gathered, if search for successfully, Data Receiving and feedback module will be searched for successful information and the station symbol locating information that searches out feeds back to video output terminal, station symbol locating information in the video output terminal updated stored device, the segment acquisition control module will be carried out the segment collection by the station symbol locating information behind the memory updating at next segment acquisition time.
10. the statistical method of the audience rating statistical system of TV station according to claim 5 and TV programme thereof is characterized in that: the TV station that is counted in the described step 6) and the audience ratings of TV programme thereof are stored in ratings database.
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| WO2017088404A1 (en) * | 2015-11-27 | 2017-06-01 | 乐视控股（北京）有限公司 | Method and apparatus for switching broadcast programme to on-demand programme |
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