CN101146206A - A method and device for TV and program watching rate statistics - Google Patents
A method and device for TV and program watching rate statistics Download PDFInfo
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- CN101146206A CN101146206A CNA2007101225638A CN200710122563A CN101146206A CN 101146206 A CN101146206 A CN 101146206A CN A2007101225638 A CNA2007101225638 A CN A2007101225638A CN 200710122563 A CN200710122563 A CN 200710122563A CN 101146206 A CN101146206 A CN 101146206A
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Abstract
The invention belongs to the technical field of a television, specifically relates to a statistical method and a device for audience rating of a TV program. In the prior art, the statistics of the audience rating of the TV program is completed manually with high costs and poor accuracy. The inventive method and the device are based on the existing TV video play equipment with addition of a TV station logo identification model which is connected with a server. The inventive method and the device can automatically calculate the audience ratings of a TV station and each program in the TV station by using the computer server, with high accuracy and efficiency.
Description
Technical field
The invention belongs to TV domain; Be specifically related to the method and apparatus of a kind of TV station and program watching rate statistics.
Background technology
Traditional TV station and program watching rate statistics need be seen the user of TV by the manual type inquiry, the harassing and wrecking user, and can only accomplish sample investigation, the statistics area is little, wastes time and energy, and can not each program all carries out the statistics of audience ratings, and the time that needs is long, can not accomplish real-time statistics.
At present, understand very much about the station symbol people of TV station, TV station's station symbol is the sign of a TV station, has monopoly.It is generally designed by symbols such as special pattern, character, literal, the certain position that is presented at screen window sustainedly and stably is not (in order to influence the visual effect of programme content, general multidigit is in the corner of screen window, and the station symbol multidigit of domestic television platform is in the upper left corner of screen).The effect of station symbol mainly contains two: from formal, indicated the platform name of TV station, the information such as orientation of programme content; From use angle, stated the ownership of programme content, the intellectual property of protection TV programme.One tame TV station must show this station symbol simultaneously at the station symbol that shows oneself when playing the program of being made by other TV stations, come from this to show in progress program.
Summary of the invention
At the defective that exists in the prior art, the method that the purpose of this invention is to provide a kind of TV station and program watching rate statistics, this method can each TV stations of real-time statistics and the audience ratings of TV programme, finish statistics automatically, need not to harass the user, accurately convenient.
Another object of the present invention provides the device of a kind of TV station and program watching rate statistics, and this device can each TV station of real-time statistics and the audience ratings of TV programme, finishes statistics automatically, need not to harass the user, and is accurately convenient.
For reaching above purpose, the technical solution used in the present invention is:
The method of a kind of TV station and program watching rate statistics may further comprise the steps:
(1) station symbol with TV station is stored in the server in advance;
(2) when the television video output equipment when playing TV programme, the video flowing that TV station's station symbol identification module is play the television video output equipment is analyzed, detect and extract TV station's station symbol, station symbol with the TV station that stored on TV station's station symbol of extracting and the middle server of step (1) compares then, if find it is known TV station's station symbol, can determine the TV station that the user is watching;
(3) TV station's station symbol identification module sends to server with TV station's information that the user who determines in the step (2) watches, and server carries out the statistics of TV station's audience ratings in view of the above automatically.
Further, obtain better invention effect for making the present invention, TV station's station symbol identification module is analyzed video flowing in the step (2), extracts TV station's station symbol and when the station symbol on the server contrasted, the concrete grammar of employing was:
1) extraction of station symbol: the video flowing that the television video output equipment is play is analyzed, detected whether there is station symbol, if station symbol exists then directly extracts station symbol;
2) identification of station symbol: after extracting station symbol, the station symbol of having stored on the station symbol that extracts and the server is compared and calculates one by one similarity, find station symbol information and similarity numerical value with maximum similarity, the station symbol that wherein has maximum similarity is the station symbol that the identification back is determined;
Further, when the video flowing of television video output equipment broadcast is analyzed, the video flowing of local window is analyzed, described local window shows and comprises the interface location of TV station's station symbol for the television video output equipment;
Further, obtain better invention effect, when the audience ratings of the TV programme of needs statistics TV station, specifically adopt method as follows: all to be stored in the server in advance the station symbol of TV station and the program log of TV station in the step (1) for making the present invention; TV station's station symbol identification module identifies TV station logo in the step (2), determine TV station that the user watches after, then the station synchronization timetable of having stored on the server is inquired about, determine the concrete program that the user watches according to the time of system; In the step (3), the concrete programme information that TV station that TV station's station symbol identification module is watched the user simultaneously and user watch sends to server, and server is added up the audience ratings of TV station and station synchronization in view of the above automatically.
On the other hand, the present invention also provides the device of realizing said method, the device of promptly a kind of TV station and program watching rate statistics, and this device comprises: television video output equipment, TV station's station symbol identification module, server;
Described television video output equipment is used to play television video, described TV station station symbol identification module is used to discern TV station's station symbol feature, and with server on TV station's station symbol feature of storing compare, if find it is known TV station's station symbol, just can determine which TV station the user is seeing, this module can also continue the prior station synchronization timetable of having stored on the querying server, just can determine TV programme that the user watches according to current system time, TV station's station symbol identification module sends to server to TV station and the TV program time information that the user watches then, TV station and TV program time information that server statistics TV station station symbol identification module sends calculate the audience ratings of TV station and the audience ratings of each program of TV station exactly.
Further, described server is a LAN server, or Internet Server;
Further, described television video output equipment is a television set, or has the computer of tv receiver card/box, and perhaps other has the intelligent display device of tv receiver card/box.
Effect of the present invention is: adopt method and apparatus of the present invention, can utilize computer server to add up the audience ratings of TV station and each program of TV station automatically, accuracy height, the also big raising of efficient.
Description of drawings
Fig. 1 is the flow chart of the method for the invention;
Fig. 2 is the described device schematic diagram of specific embodiment.
Embodiment
The invention will be further described below in conjunction with the drawings and specific embodiments:
Embodiment 1
In this enforcement, wish can obtain simultaneously the audience ratings of the audience ratings of BTV and the program of BTV " financial and economic news ", adopt method of the present invention, as shown in Figure 1, a kind of method of TV program audience rating statistics may further comprise the steps:
(1) in the present embodiment, the station symbol of BTV and the program log of BTV are stored in the server of the Internet in advance;
(2) adopt TV in the television video output equipment present embodiment, when TV when playing TV programme, TV station's station symbol identification module is analyzed the video flowing of televising, detect and extract TV station's station symbol, station symbol with the TV station that stored on TV station's station symbol of extracting and the middle server of step (1) compares then, find in the present embodiment that station symbol is BTV's station symbol of having stored on server, determine that therefore the TV station that the user is watching is a BTV; And then the program log of the BTV that stored on the Internet Server inquired about, according to normal condition, generally the reproduction time of " financial and economic news " is late 9 points, therefore time such as the current time according to system is late 9 points, can determine that in view of the above the program that the user is watching is the program " financial and economic news " of BTV;
In the present embodiment, TV station's station symbol identification module is analyzed video flowing, extracts TV station's station symbol and when the station symbol on the server contrasted, the concrete grammar of employing was:
1) extraction of station symbol: the video flowing of televising is analyzed, and in the present embodiment, directly the video flowing analysis at TV display station cursor position gets final product.Be under 720 * 576 the pal mode in resolution, station symbol is generally shown in the wicket zone of video screen upper left corner 200mm * 150mm, therefore directly detect in the video flowing in this window ranges and whether have station symbol, if station symbol exists then directly extracts station symbol, this is because in most cases, station symbol is constant, comprises its shape, position etc.; Even have the station symbol of animation effect, also just occur in the animation of regional area or very short time, in general with respect to the rich video content, station symbol is metastable.Just because of the good stability of station symbol, therefore, when extracting station symbol, only need detect in the video flowing in the wicket zone of video screen upper left corner 200mm * 150mm and whether exist station symbol to get final product, concrete grammar is as follows:
In the statistics certain hour section in (get final product in general 1 minute) window area brightness change the number of pixels that is less than or equal to threshold value, if the brightness variation is less than or equal to threshold value, then think this pixel no change; If being greater than or equal to threshold value, constant pixel quantity just can judge and have station symbol in the window that these constant pixels have just been formed the station symbol zone.The mean value of each pixel promptly obtains the average image of this section period in the calculation window zone, suppresses non-station symbol zone wherein, has just obtained the image of station symbol;
2) identification of station symbol: after extracting station symbol, compare, calculate both similarities with extracting the station symbol template of storing on result and the server.In the present embodiment, the calculation of similarity degree method adopts following formula to define:
Wherein, γ represents similarity, Mask represents the station symbol zone of extracting, f (x, the y) value of the pixel of abscissa x and ordinate y in the station symbol image of representing to extract, w (x, y) value of the pixel of abscissa x and ordinate y in the station symbol image that stores on the expression server, and f, W represent respectively f (x, y), w (x, mean value y).Similarity is big more to show that the possibility that has this station symbol in this video is big more.Find the station symbol with maximum similarity, the station symbol that has maximum similarity in the present embodiment is a BTV, and this maximum similarity determines that the station symbol of this section video is BTV when being greater than or equal to threshold value.
3) information of the program " financial and economic news " of TV station's station symbol identification module BTV that the user is being watched and BTV sends to server, and server is added up the audience ratings of BTV and BTV's " financial and economic news " program automatically.
Embodiment 2
In the present embodiment, wish the audience ratings of the program " Beijing news " of acquisition BTV and BTV, adopt device of the present invention, as shown in Figure 2, the device of a kind of TV station and program watching rate statistics, this device comprises: television video output equipment (being the computer that has TV box in the present embodiment), TV station's station symbol identification module, server;
When the computer that has TV box is play television video, TV station's station symbol identification module identification is also extracted TV station's station symbol, then with server (Internet Server or LAN server) in advance the storage BTV's station symbol compare, when finding to be known BTV station symbol, just can determine that the user is watching BTV, and then the program log of the BTV that has stored in advance on the continuation querying server, just can determine that according to current system time the TV programme that the user is watching is " Beijing news ", TV station's station symbol identification module sends to server to TV station and the TV program time information that the user watches then, TV station and TV program time information that server statistics TV station station symbol identification module sends calculate the audience ratings of BTV and the audience ratings of BTV's " Beijing news " program exactly.
Method of the present invention is not limited to the embodiment described in the embodiment, and those skilled in the art's technical scheme according to the present invention draws other execution mode, belongs to technological innovation scope of the present invention equally.
Claims (7)
1. the method for TV station and program watching rate statistics may further comprise the steps:
(1) station symbol with TV station is stored in the server in advance;
(2) when the television video output equipment when playing TV programme, the video flowing that TV station's station symbol identification module is play the television video output equipment is analyzed, detect and extract TV station's station symbol, station symbol with the TV station that stored on TV station's station symbol of extracting and the middle server of step (1) compares then, if find it is known TV station's station symbol, can determine the TV station that the user is watching;
(3) TV station's station symbol identification module sends to server with TV station's information that the user who determines in the step (2) watches, and server carries out the statistics of TV station's audience ratings in view of the above automatically.
2. the method for a kind of TV station as claimed in claim 1 and program watching rate statistics, it is characterized in that: TV station's station symbol identification module is analyzed video flowing in the step (2), extract TV station's station symbol and when the station symbol on the server contrasted, the concrete grammar of employing was:
1) extraction of station symbol: the video flowing that the television video output equipment is play is analyzed, detected whether there is station symbol, if station symbol exists then directly extracts station symbol;
2) identification of station symbol: after extracting station symbol, the station symbol of having stored on the station symbol that extracts and the server is compared and calculates one by one similarity, find station symbol information and similarity numerical value with maximum similarity, the station symbol that wherein has maximum similarity is the station symbol that the identification back is determined.
3. the method for a kind of TV station as claimed in claim 2 and program watching rate statistics, it is characterized in that: when the video flowing of television video output equipment broadcast is analyzed, video flowing to local window is analyzed, and described local window shows and comprise the interface location of TV station's station symbol for the television video output equipment.
4. as the method for claim 1,2 or 3 described a kind of TV stations and program watching rate statistics, it is characterized in that: when the audience ratings of the TV programme of needs statistics TV station, specifically adopt method as follows: all to be stored in the server in advance the station symbol of TV station and the program log of TV station in the step (1); TV station's station symbol identification module identifies TV station logo in the step (2), determine TV station that the user watches after, then the station synchronization timetable of having stored on the server is inquired about, determine the concrete program that the user watches according to the time of system; In the step (3), the concrete programme information that TV station that TV station's station symbol identification module is watched the user simultaneously and user watch sends to server, and server is added up the audience ratings of TV station and station synchronization in view of the above automatically.
5. the device of TV station and program watching rate statistics, this device comprises: television video output equipment, TV station's station symbol identification module, server;
Described television video output equipment is used to play television video, described TV station station symbol identification module is used to discern TV station's station symbol feature, and with server on TV station's station symbol feature of storing compare, if find it is known TV station's station symbol, just can determine which TV station the user is seeing, this module can also continue the prior station synchronization timetable of having stored on the querying server, just can determine TV programme that the user watches according to current system time, TV station's station symbol identification module sends to server to TV station and the TV program time information that the user watches then, TV station and TV program time information that server statistics TV station station symbol identification module sends calculate the audience ratings of TV station and the audience ratings of each program of TV station exactly.
6. the device of a kind of TV station as claimed in claim 5 and program watching rate statistics is characterized in that: described server is a LAN server, or Internet Server.
7. the device of a kind of TV station as claimed in claim 5 and program watching rate statistics, it is characterized in that: described television video output equipment is a television set, or have the computer of tv receiver card/box, perhaps other has the intelligent display device of tv receiver card/box.
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| Application Number | Priority Date | Filing Date | Title |
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| CNA2007101225638A CN101146206A (en) | 2007-09-27 | 2007-09-27 | A method and device for TV and program watching rate statistics |
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| CNA2007101225638A CN101146206A (en) | 2007-09-27 | 2007-09-27 | A method and device for TV and program watching rate statistics |
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Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101917644A (en) * | 2010-08-17 | 2010-12-15 | 李典 | Television, system and method for accounting audience rating of television programs thereof |
| CN101969580A (en) * | 2010-10-29 | 2011-02-09 | 李典 | Audience rating statistical system and method based on matching of tuning frequency point and station caption |
| CN102223581A (en) * | 2011-06-28 | 2011-10-19 | 宇龙计算机通信科技(深圳)有限公司 | Video program searching method and video playing terminal |
| CN103024473A (en) * | 2013-01-05 | 2013-04-03 | 张荣华 | Audience rating survey system and method |
| CN101998153B (en) * | 2009-08-17 | 2013-04-03 | 中国移动通信集团公司 | Method and device for reporting watched channels based on broadcast mobile multimedia service |
| CN103442264A (en) * | 2013-08-15 | 2013-12-11 | 安徽科大讯飞信息科技股份有限公司 | Viewing analysis method and system based on video monitoring |
| CN103517097A (en) * | 2012-12-10 | 2014-01-15 | Tcl集团股份有限公司 | Method and system for carrying out statistics on television program audience rating |
| CN103581729A (en) * | 2013-08-15 | 2014-02-12 | 安徽科大讯飞信息科技股份有限公司 | Interaction method and system based on video monitoring |
| CN103607605A (en) * | 2013-11-20 | 2014-02-26 | 北京国双科技有限公司 | Data processing method and apparatus for audience rating statistics |
| CN104270653A (en) * | 2014-09-30 | 2015-01-07 | 北京酷云互动科技有限公司 | Method, device and server for obtaining viewing information |
| CN106658082A (en) * | 2015-10-30 | 2017-05-10 | 北京国双科技有限公司 | Method and device for dynamically updating data |
| CN107509091A (en) * | 2017-09-13 | 2017-12-22 | 白薇 | Instant data statistics system and method for video play device |
| CN107743261A (en) * | 2017-09-29 | 2018-02-27 | 孔华 | A kind of method for improving program watching rate statistics |
| CN108111886A (en) * | 2017-09-29 | 2018-06-01 | 孔华 | On piece box programming statistics platform |
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2007
- 2007-09-27 CN CNA2007101225638A patent/CN101146206A/en active Pending
Cited By (18)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101998153B (en) * | 2009-08-17 | 2013-04-03 | 中国移动通信集团公司 | Method and device for reporting watched channels based on broadcast mobile multimedia service |
| CN101917644A (en) * | 2010-08-17 | 2010-12-15 | 李典 | Television, system and method for accounting audience rating of television programs thereof |
| CN101969580A (en) * | 2010-10-29 | 2011-02-09 | 李典 | Audience rating statistical system and method based on matching of tuning frequency point and station caption |
| CN102223581A (en) * | 2011-06-28 | 2011-10-19 | 宇龙计算机通信科技(深圳)有限公司 | Video program searching method and video playing terminal |
| CN102223581B (en) * | 2011-06-28 | 2013-06-12 | 宇龙计算机通信科技(深圳)有限公司 | Video program searching method and video playing terminal |
| CN103517097A (en) * | 2012-12-10 | 2014-01-15 | Tcl集团股份有限公司 | Method and system for carrying out statistics on television program audience rating |
| CN103024473A (en) * | 2013-01-05 | 2013-04-03 | 张荣华 | Audience rating survey system and method |
| CN103581729A (en) * | 2013-08-15 | 2014-02-12 | 安徽科大讯飞信息科技股份有限公司 | Interaction method and system based on video monitoring |
| CN103442264A (en) * | 2013-08-15 | 2013-12-11 | 安徽科大讯飞信息科技股份有限公司 | Viewing analysis method and system based on video monitoring |
| CN103607605A (en) * | 2013-11-20 | 2014-02-26 | 北京国双科技有限公司 | Data processing method and apparatus for audience rating statistics |
| CN103607605B (en) * | 2013-11-20 | 2017-02-01 | 北京国双科技有限公司 | Data processing method and apparatus for audience rating statistics |
| CN104270653A (en) * | 2014-09-30 | 2015-01-07 | 北京酷云互动科技有限公司 | Method, device and server for obtaining viewing information |
| CN106658082A (en) * | 2015-10-30 | 2017-05-10 | 北京国双科技有限公司 | Method and device for dynamically updating data |
| CN106658082B (en) * | 2015-10-30 | 2019-09-06 | 北京国双科技有限公司 | A kind of method and device of dynamic more new data |
| CN107509091A (en) * | 2017-09-13 | 2017-12-22 | 白薇 | Instant data statistics system and method for video play device |
| CN107743261A (en) * | 2017-09-29 | 2018-02-27 | 孔华 | A kind of method for improving program watching rate statistics |
| CN107743261B (en) * | 2017-09-29 | 2018-05-08 | 青岛农业大学 | A kind of method for improving program watching rate statistics |
| CN108111886A (en) * | 2017-09-29 | 2018-06-01 | 孔华 | On piece box programming statistics platform |
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Open date: 20080319 |