CN101835027B - Screen audience rating counting and content recommendation system and method based on two-way set top box - Google Patents
Screen audience rating counting and content recommendation system and method based on two-way set top box Download PDFInfo
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Abstract
The invention discloses screen audience rating counting and content recommendation system and method based on a two-way set top box, belonging to the technical field of the application of digital TV set top boxes. In the method, a counting module is provided in digital TV program playing by utilizing the communication function of the two-way set top box and used for carrying out accumulative counting on programs and uploading a result to a central server; and the counting can be emptied according to required server ends. The audience rating of each program can be learnt by utilizing counted information server ends, and the related program recommendation can be provided for users by a video recommendation system according to user information for viewing programs and displayed on a set top box control interface in a menu manner. The system can provide accurate audience rating real-time counting for users and merchants as well as related information for the users, thereby greatly benefiting to the merchants and the users and having strong commercial values.
Description
Technical field
The invention belongs to the DTV STB applied technical field, specifically relate to a kind of video audience rating statistical and content recommendation system and method based on bi-directional set-top box.
Background technology
DTV has begun to get into huge numbers of families as a kind of new television style and medium.The important feature of DTV is that very rich in form and content is colorful, except basic digital television broadcasting program, also has request program, various information browse columns or the like.Along with the development of digital television techniques and industry, increasing content will offer the user through this platform with service, for example in the emerging interactive digital TV with bilateral network communication function, just add various communities, government and commerce services.The user stays at home, and before television set, uses a teleswitch just can obtain these information and service.
Day by day abundant digital television program, information and service content are but brought two other problem: before magnanimity information is presented in user plane; How the user knows that which program and resource are the hot topics of high-quality, and how the user knows obtains own programs of interest resource fast in face of the information service of magnanimity.These two problems become more and more obvious along with the abundant of digital program.
The program resource audience rating statistical of conventional digital tv all is to carry out through the mode of sample investigation; Sample and obtain the audience ratings of different programs through providing user's questionnaire, this process does not have the place that is suspected to have a lot of inconveniences, first; Information updating speed is slow, can not reach real-time requirement; The second, sampling receives the restriction of sample, and data can not be guaranteed accurately; The 3rd, cost is too high; The 4th, statistics as a certain index of operator, can't offer all users often synchronously, causes the disappearance of user to information.
Though existing DTV STB provides some extra valued added applications, wherein includes video recommendation etc., these are used is to be directed against all users basically, can personalized service be provided to the individual user.
Summary of the invention
In order to address the above problem, the present invention provides a kind of video audience rating statistical and content recommendation system and method based on bi-directional set-top box.Utilize the bidirectional communication function of DTV, in digital television program is play, counting module is provided, this module is uploaded to central server to the program statistics that adds up with the result, and server end can empty statistics as required.The information server terminal that utilization counts on can implement to learn the audience ratings of each program, and according to the user profile of watching each program, through the video commending system, recommends for the user provides related-program, is shown in set-top box control interface with menu mode.
The object of the invention one is to provide a cover system also can personalized program commending service be provided according to different user demands by the real-time statistics program audience rating.
The object of the invention two is to provide a kind of method to realize real-time video audience rating statistical and personal program recommendation service.
In order to realize foregoing invention purpose one, the technical scheme that the present invention adopts is following: a kind of video audience rating statistical and content recommendation system based on bi-directional set-top box, form by bi-directional set-top box end, broadcasting and TV bilateral network and server end three parts.Wherein the STB end comprises with lower module:
A1. program statistical module;
B1. network transmission module;
The C1.GUI display module;
Wherein, Server Side Include is with lower module:
A2. statistical disposition feedback module;
B2. network transmission module;
C2. commending contents module.
The program statistical module is one and is disposed at the statistics program module that has tally function in the STB; It is monitored the channel and the program request signal that receive in the STB; When program of user's program request is arranged; Just corresponding play-on-demand program number of times is added up, and whenever statistics is sent into network transmission module at a distance from 5 minutes.
Network transmission module is a transmitted in both directions, is responsible for program statistical module data in the bi-directional set-top box and content recommendation system module data are reached server end statistical disposition feedback module, and reverse transfer also is provided simultaneously.
The program statistics that server end statistical disposition feedback module imports each user into is distinguished addition according to different programs; Draw current all users' program browsing statistics; Promptly can be considered current audience rating statistical data; On the one hand data are presented to server end operator, pass to the user through mixed-media network modules mixed-media on the one hand, offer user related information through the GUI display module.
The data to be displayed that the GUI display module imports mixed-media network modules mixed-media into shows on the top layer picture with television set with the form of EFR STK, the cover part programme content, and the user can pass through control of remote controller choice menus content.
The commending contents module operates in server end.It is analyzed and draws each user's favorite program type through analyzing the data that the program statistical module imports into, and the result is returned to the user through network transmission module, presents to the user through the GUI display module.
In order to realize foregoing invention purpose two, the technical scheme that the present invention adopts is following: a kind of video audience rating statistical and content recommendation method based on bi-directional set-top box comprise following several steps:
A. STB end statistics of user's is browsed program frequencies;
B. statistics is sent to server end;
C. server end obtains audience ratings with classify on the one hand addition statistics of result, and server end is analyzed the programme information of browsing of unique user on the other hand, and finding out the user maybe programs of interest information;
D. the analysis result with server end sends to the user;
E. the result is presented on the television set terminal through GUI.
Beneficial effect of the present invention is:
1) efficient, two-way, real-time audience rating statistical
This method is surveillance television playing programs situation accurately, lets digital television program provider accurately understand the selection situation of user to program, can let the user also understand relevant information synchronously simultaneously, and this is former to be not realize.
2) program recommendation system of personalization
Native system can calculate the type of user's preferences program according to the Information Statistics that different user is browsed program, and selects the user in the Polymera of comforming and possibly favorite program recommend the user.This personalized service can make things convenient for each user greatly, improves user's viscosity.
3) improvement cost is low
The interactive direction of existing DTV forward high definition bidirectional develops, and cooperates CHINA RFTCOM Co Ltd can set up server very easily as long as the user has purchased bi-directional set-top box.Need not increase any extra cost of user.
Description of drawings
Fig. 1 is video audience rating statistical and a content recommendation system Organization Chart in the embodiment of the invention;
Fig. 2 is a GUI module display effect exemplary plot in the embodiment of the invention;
Fig. 3 is a video method for statisticsing audience rating schematic flow sheet in the embodiment of the invention;
Fig. 4 is a content recommendation method schematic flow sheet in the embodiment of the invention;
Embodiment
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work property, can also obtain other accompanying drawing according to these accompanying drawings.
Concrete is as shown in Figure 1, disposes program statistical module, network transmission module 1 and GUI display module at the STB end.Dispose statistical disposition feedback module, network transmission module 2 and commending contents module at server end.The program statistical module is one and is disposed at the statistics program module that has tally function in the STB in the bi-directional set-top box; It is monitored the channel and the program request signal that receive in the STB; When program of user's program request is arranged; Just corresponding play-on-demand program number of times is added up, and whenever statistics is sent into network transmission module 1 at a distance from 5 minutes.
At server end statistical disposition feedback module each user is distinguished addition through the program statistics that network transmission module 1 imports into according to different programs; Draw current all users' program browsing statistics; Promptly can be considered current audience rating statistical data; On the one hand data are presented to server end operator, pass 2 through mixed-media network modules mixed-media on the one hand and give the user, offer user related information through the GUI display module.
The commending contents module operates in server end.The data that it imports into through analytical engine top box end program statistical module are analyzed and are drawn each user's favorite program type, and the result is returned to the user through network transmission module 2, present to the user through the GUI display module.
The concrete course of work of video method for statisticsing audience rating is as shown in Figure 3:
Beginning;
Step 11: the user selects program through DTV, selects programme signal to send to the statistics monitoring program;
Step 12: after having monitored channel selection, the statistical counter of selected channel is added 1;
Step 13: whether judges stops greater than 5 minutes at current selected channel, if greater than 5 minutes then think that the user rests on favorite channel, at this moment also the channel statistics counter is added 1, and continues monitoring, adds 1 in per 5 minutes; Directly get into Step 14 if be not more than 5 minutes;
Step 14: judge whether to reach delivery time, 5 fens master slave systems of every mistake will transmit the feedback information data of current statistics and the transmission of reception server end to network transmission module 1; Continue monitoring as then change Step12 less than delivery time, just send data and receive buffer data in the network transmission module 1 as arriving delivery time;
Step 15: judge whether to receive the reset indication that network transmission module 1 transmits, if receive then whole counters are reset, continue monitoring otherwise change Step12;
Finish.
The concrete handling process of content recommendation method is as shown in Figure 4:
Beginning;
Step 21: the user who receives network transmission module 1 transmission adds up program data and User IP relevant information:
Step 22: with each user's statistical information classification and storage;
Step 23: classified information is processed, if the program statistical number that obtains user's statistics is less than 10 then attach weight 1 for this program; If the program statistical number that obtains user's statistics greater than 10 less than 30 then attach weight 2 for this program; If the program statistical number that obtains user's statistics is greater than 30 then attach weight 3 for this program;
Step 24: statistical weight information, draw this user's weight column seniority among brothers and sisters, and this seniority among brothers and sisters is the favorite column seniority among brothers and sisters of user;
Step 25: in server database, seek one through searching algorithm and go on foot similar programme information in the seniority among brothers and sisters table that draws;
Step 26: the result that will search is sent to network transmission module 2, and network transmission module 2 sends information data to relative users according to IP;
Finish.
Claims (4)
1. video audience rating statistical and content recommendation system based on a bi-directional set-top box is characterized in that, native system is made up of bi-directional set-top box end, broadcasting and TV bilateral network and server end three parts; Wherein the STB end comprises program statistical module, network transmission module, GUI display module; Server end comprises statistical disposition feedback module, network transmission module, commending contents module;
The program statistical module is one and is disposed at the statistics program module that has tally function in the STB that it is monitored the channel and the program request signal that receive in the STB;
Network transmission module is a transmitted in both directions, is responsible for program statistical module data in the bi-directional set-top box and content recommendation system module data are reached server end statistical disposition feedback module, and reverse transfer also is provided simultaneously;
The program statistics that server end statistical disposition feedback module imports each user into is distinguished addition according to different programs, draws current all users' program browsing statistics, promptly can be considered current audience rating statistical data;
The data to be displayed that the GUI display module imports mixed-media network modules mixed-media into shows on the top layer picture with television set with the form of EFR STK, the cover part programme content, and the user can pass through control of remote controller choice menus content;
The commending contents module operates in server end, and it is analyzed and draw each user's favorite program type through analyzing the data that the program statistical module imports into, and the result is returned to the user through network transmission module, presents to the user through the GUI display module.
2. video audience rating statistical and content recommendation system based on bi-directional set-top box according to claim 1; It is characterized in that; In the program statistical module when program of user's program request is arranged; Just corresponding play-on-demand program number of times is added up, and whenever statistics is sent into network transmission module at a distance from 5 minutes.
3. video audience rating statistical and content recommendation system based on bi-directional set-top box according to claim 1; It is characterized in that; Said server end statistical disposition feedback module; On the one hand data are presented to server end operator, pass to the user through mixed-media network modules mixed-media on the one hand, offer user related information through the GUI display module.
4. video audience rating statistical and content recommendation method based on a bi-directional set-top box is characterized in that, at first, STB end statistics of user's is browsed program frequencies; Then statistics is sent to server end; Secondly, server end obtains audience ratings with result's addition statistics of classifying on the one hand, and server end is analyzed the programme information of browsing of unique user on the other hand, and finding out the user maybe programs of interest information; Analysis result with server end sends to the user at last, and the result is presented on the television set; Idiographic flow is following:
The concrete course of work of video method for statisticsing audience rating based on bi-directional set-top box is following:
Beginning;
Step 11: the user selects program through DTV, selects programme signal to send to the statistics monitoring program;
Step 12: after having monitored channel selection, the statistical counter of selected channel is added 1;
Step 13: whether judges stops greater than 5 minutes at current selected channel, if greater than 5 minutes then think that the user rests on favorite channel, at this moment also the channel statistics counter is added 1, and continues monitoring, adds 1 in per 5 minutes; Directly get into Step 14 if be not more than 5 minutes;
Step 14: judge whether to reach delivery time, 5 fens master slave systems of every mistake will transmit the feedback information data of current statistics and the transmission of reception server end to network transmission module 1; Continue monitoring as then change Step12 less than delivery time, just send data and receive buffer data in the network transmission module 1 as arriving delivery time;
Step 15: judge whether to receive the reset indication that network transmission module 1 transmits, if receive then whole counters are reset, continue monitoring otherwise change Step12;
Finish;
Following based on the concrete handling process of the content recommendation method of bi-directional set-top box:
Beginning;
Step 21: the user who receives network transmission module 1 transmission adds up program data and User IP relevant information:
Step 22: with each user's statistical information classification and storage;
Step 23: classified information is processed, if the program statistical number that obtains user's statistics is less than 10 then attach weight 1 for this program; If the program statistical number that obtains user's statistics greater than 10 less than 30 then attach weight 2 for this program; If the program statistical number that obtains user's statistics is greater than 30 then attach weight 3 for this program;
Step 24: statistical weight information, draw this user's weight column seniority among brothers and sisters, and this seniority among brothers and sisters is the favorite column seniority among brothers and sisters of user;
Step 25: in server database, seek one through searching algorithm and go on foot similar programme information in the seniority among brothers and sisters table that draws;
Step 26: the result that will search is sent to network transmission module 2, and network transmission module 2 sends information data to relative users according to ip;
Finish.
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Effective date of registration: 20151201 Address after: 527400, Yunfu, Guangdong province Xinxing County new town, North Development Zone, Eastern District C16, a row of No. 3 Patentee after: Xinxing County Wanma cable TV Network Co. Ltd Address before: 510006 teaching experiment center, east campus, Zhongshan University, Panyu District, Guangdong, C401, China Patentee before: Sun Yat-sen University |
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