CN1620158B - Advertisement system based on mobile communication terminal and its method - Google Patents
Advertisement system based on mobile communication terminal and its method Download PDFInfo
- Publication number
- CN1620158B CN1620158B CN2004100572223A CN200410057222A CN1620158B CN 1620158 B CN1620158 B CN 1620158B CN 2004100572223 A CN2004100572223 A CN 2004100572223A CN 200410057222 A CN200410057222 A CN 200410057222A CN 1620158 B CN1620158 B CN 1620158B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/24—Accounting or billing
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
Abstract
The present invention discloses a mobile communication terminal based advertisement system and a process thereof. The process includes the following steps: an advertisement selection step for selecting whether to watch or to listen the advertisement content when the multimedia content renders service to user terminals; a querying step in which if to watch or to listen the advertisement content is selected in the advertisement selection step, the advertisement content is displayed in the terminal, then it is queried and then discriminated than whether the user watches or listens the content; a reply step in which the reply of the user for the querying at the advertisement query step is transmitted to the SMS server; an authentication step used for comparing the reply transmitted in the reply step with the right answer; and a charging step used for determining the fees burden of the multimedia content charge for use according to the results of the authentication step.
Description
Technical field
The present invention relates to a kind of ad system and method thereof of mobile communication terminal, in more detail, relate to a kind of ad system and method thereof based on mobile communication terminal, after the user receives content of multimedia and ad content, provide by SMS and can differentiate the inquiry whether user watched or listened to ad content, the user answers this, thereby by the usage charges that all or part of terminal use of bearing of advertiser uses content to take place, makes the user of terminal save the multimedia usage charges.
Background technology
Generally speaking, be to utilize word message or speech message based on the advertisement of mobile communication terminal, transmit ad content to consumer's mobile communication terminal.
But, have following problem based on the advertising of word message or speech message, that is, because in mobile communication terminal, there is restriction in the performance of word message or speech message, so advertising results are uncertain.
In addition, be to offer a plurality of consumers at random based on the advertisement of word message or speech message, can't directionally provide Commdity advertisement according to the consumer, can't cause user's especially interest.
In order to solve described problem, it is to provide advertisement by image etc. to the consumer that a kind of method is arranged, and provide multiple additivity services such as usage charges are preferential simultaneously, but still there are the following problems, promptly, the advertiser listens under the state of having seen advertisement can't confirming that whether the advertisement user concentrates efficiently, has merely paid out advertisement user's expense.
On the other hand, recently because the development of technology can realize the reception and the transmission of big capacity information, the service that thereupon utilizes terminal to accept content of multimedia in the mode of downloading or flow is popularized.
But the service usage charges of accepting content of multimedia in the mode of downloading or flow are very expensive, so, be a very big financial burden for the terminal use individual, therefore be easy to causing obstacle aspect the generally use of service.
Summary of the invention
The present invention proposes in order to solve the problems of the technologies described above just, its purpose is to provide a kind of ad system and method thereof based on mobile communication terminal, after the user has accepted content of multimedia and ad content, provide by SMS and can differentiate the inquiry whether user watched or listened to ad content, the user answers this, thereby the usage charges of using content to take place by all or part of terminal use of bearing of advertiser, for the terminal use, can save the multimedia usage charges, for the advertiser, can realize the maximization of advertising results.
To achieve these goals, the ad system based on mobile communication terminal comprises following several sections among the present invention:
The SMS server is connected with network, transmits to judge whether the terminal use watches or listened to the inquiry of the ad content that transmits by network to terminal, and the answer to inquiry of receiving terminal transmission;
Certificate server is connected with described SMS server, and whether more described SMS server is correct from the answer that terminal receives;
Accounting server is connected with described certificate server, according to the comparative result of described certificate server, carries out the expense of content of multimedia usage charges is calculated.
Advertising method based on mobile communication terminal among the present invention comprises following several steps:
Advertisement selection step, when content of multimedia provides when service to user terminal, ad content is watched or listened to user terminal selecting whether;
The inquiry step, if in advertisement selection step, selected to watch or listen to ad content, presenting advertising content in terminal then, then by the SMS server to the relevant ad content inquiry that terminal sends, can differentiate the user and whether carry out the content of watching or listening to;
Answer step, the user is sent to the SMS server to the answer of advertisement inquiry step inquiry;
Authenticating step, the answer and the correct option of relatively answering the user of step transmission;
Charging step, according to the result of authenticating step, the cost burden of decision content of multimedia usage charges.
Another feature of the present invention is: if non-selectedly in described advertisement selection step watch or listen to ad content, and a play multimedia content then, described multimedia usage charges are born by the user.
Another feature of the present invention is: in described inquiry step and described answer step, confirm that the user watches or listens to the inquiry of advertisement and this answer is realized by SMS.
Another feature of the present invention is: in described charging step, when the answer of receiving from terminal when described authenticating step is correct, partly or entirely born terminal use's content of multimedia usage charges by the advertiser; When described answer is incorrect, by the User Part or the content of multimedia usage charges that undertake the whole thing.
Description of drawings
Fig. 1 is based on the concise and to the point framework schematic diagram of the ad system of mobile communication terminal in the one embodiment of the invention;
Fig. 2 is the advertisement exemplary plot that ad system shown in Figure 1 shows at mobile communication terminal;
Fig. 3 is based on the flow chart of the advertising method of mobile communication terminal in the one embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing the specific embodiment among the present invention is described in further detail.
As depicted in figs. 1 and 2, the ad system based on mobile communication terminal comprises multimedia content server 10, ad content server 20, network 30, SMS server 40, certificate server 50 and accounting server 60 among the present invention.
Multimedia content server 10 stores the various audio/video content of multimedia that comprise VOD (Video On Demand-video request program), AOD (Audio On Demand-Audio on Demand) that user terminal 1 requires into database.
In order to utilize mobile communication terminal to provide advertisement to the terminal use, ad content server 20 is being provided by the ad content that is provided by the advertiser, and wherein ad content is with variforms such as AOD, VOD, texts.
Network 30 is connected to user terminal 1 through mobile switching center (not marking among the figure) and base station (not marking among the figure), transmits described content of multimedia and ad content to user terminal 1.
At this moment, terminal 1 user preferably passes through the mode receiving multimedia content and the ad content of download and stream.
SMS server 40 can judge to the terminal transmission whether the terminal use watches or listened to the inquiry (for example advertising company's name or advertised product name etc.) of the ad content that transmits by network 30 by SMS, and receives the answer of user to inquiry by network 30 from terminal.
Whether certificate server 50 relatively SMS server 40 is correct from the answer of user's terminal 1 reception.
Accounting server 60 is carried out according to the comparative result of certificate server 50 expense of content of multimedia usage charges is calculated.
That is, when the answer that receives from terminal 1 when SMS server 40 is correct, partly or entirely bear terminal use's content of multimedia usage charges, when answering when incorrect, by the User Part or the content of multimedia usage charges that undertake the whole thing by the advertiser.
Below with reference to Fig. 1 and Fig. 3, the advertising method based on mobile communication terminal is described in the one embodiment of the invention:
As shown in Figure 3, the advertising method based on mobile communication terminal comprises among the present invention:
Advertisement selection step S110, inquiry step S120, answer step S130, authenticating step S140 and charging step S150.
In advertisement selection step S110, when content of multimedia with download or stream mode when terminal 1 provides service, the user of terminal 1 selects whether to watch or listen to ad content.
That is, when terminal 1 provided content of multimedia, set ad content is watched or listened to ad content server 20 inquiry user terminals 1 whether to multimedia content server 10, as shown in Figure 2 by stream or downloading mode.
In inquiry step S120, when advertisement selection step S110 has selected to watch or has listened to ad content, in terminal after the presenting advertising content, can differentiate the user by SMS inquiry user and whether carry out the content of watching or listening to, (for example ProductName or manufacturing company's name).
If non-selectedly in advertisement selection step S110 watch or listen to ad content, a play multimedia content then, the multimedia usage charges are born by the user.
In answering step S130, the user is sent to SMS server 40 to the answer of the inquiry of inquiry step S120 by SMS.
In authenticating step S140, relatively answer user's answer and correct option that step transmits.
In charging step S150, according to the result of authenticating step, decision is born the expense of content of multimedia usage charges.
In authenticating step S140, when assert that the answer that receives by SMS from terminal is correct, in charging step S150, make the advertiser partly or entirely bear terminal use's content of multimedia usage charges; In authenticating step S140, when assert that answer is incorrect, in charging step S150, make User Part or undertake the whole thing the content of multimedia usage charges.
In sum, ad system and the method based on mobile communication terminal has following advantage among the present invention:
1. after the user accepts content of multimedia and ad content, provide by SMS and can judge whether the user watches or listened to the inquiry of described ad content, the user answers this, thereby, make the user of terminal can save the multimedia usage charges by the usage charges that all or part of terminal use of bearing of advertiser uses content to take place.
2. owing to saved the multimedia service usage charges, make the terminal use can easier use multimedia service.
3. the user is absorbed in advertisement in order to save the multimedia service usage charges, and the advertiser can obtain more definite advertising results.
In addition; above-mentionedly only a specific embodiment of the present invention is described; can not be used to limit protection scope of the present invention; because of the present invention under the prerequisite that does not change its technological thought and essential feature; can be implemented with other concrete form, this is that the practitioner of the technical field of the invention is understandable.Therefore, the equivalence that designs spirit and make of the present invention of every foundation changes or modifies, and all should think to fall into protection scope of the present invention.
Claims (5)
1. ad system based on mobile communication terminal, the ad content server that comprises the multimedia content server of storing content of multimedia, the multiple ad content of storage is connected with the network that is used for transmitting to mobile communication terminal described content of multimedia and ad content, it is characterized in that also comprising following several sections:
The SMS server is connected with described network, is used for transmitting to judge whether the terminal use watches or listened to the inquiry of the ad content that transmits by network to terminal, and the answer to described inquiry of receiving terminal transmission;
Certificate server is connected with described SMS server, and whether be used for more described SMS server correct from the answer that terminal receives;
Accounting server is connected with described certificate server, is used for the comparative result according to described certificate server, carries out the expense of described content of multimedia usage charges is calculated.
2. advertising method based on mobile communication terminal, the advertising method based on mobile communication terminal at the service of content of multimedia and ad content is provided is characterized in that comprising following several steps:
Advertisement selection step, when described content of multimedia provides when service to user terminal, ad content is watched or listened to user terminal selecting whether;
The inquiry step, in described advertisement selection step, selected to watch or listen to ad content, presenting advertising content in described terminal then, then by the SMS server to the relevant ad content inquiry that terminal sends, can differentiate the user and whether carry out the content of watching or listening to;
Answer step, the user is sent to the SMS server to the answer of described advertisement inquiry step inquiry;
Authenticating step, the user's that more described answer step transmits answer and correct option;
Charging step, according to the result of described authenticating step, the cost burden of decision content of multimedia usage charges.
3. the advertising method based on mobile communication terminal according to claim 2 is characterized in that:
Non-selectedly in described advertisement selection step watch or listen to ad content, a play multimedia content then, described multimedia usage charges are born by the user.
4. the advertising method based on mobile communication terminal according to claim 2 is characterized in that:
In described inquiry step and described answer step, confirm that the user watches or listens to the inquiry of advertisement and this answer is realized by SMS.
5. the advertising method based on mobile communication terminal according to claim 2 is characterized in that:
In described charging step, when the answer of receiving from terminal when described authenticating step is correct, partly or entirely bear terminal use's content of multimedia usage charges by the advertiser; When described answer is incorrect, by the User Part or the content of multimedia usage charges that undertake the whole thing.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR10-2003-0081583 | 2003-11-18 | ||
| KR1020030081583A KR20050047789A (en) | 2003-11-18 | 2003-11-18 | System and the method for advertizing using mobile phone |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN1620158A CN1620158A (en) | 2005-05-25 |
| CN1620158B true CN1620158B (en) | 2010-04-21 |
Family
ID=34793095
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2004100572223A Expired - Fee Related CN1620158B (en) | 2003-11-18 | 2004-08-23 | Advertisement system based on mobile communication terminal and its method |
Country Status (2)
| Country | Link |
|---|---|
| KR (1) | KR20050047789A (en) |
| CN (1) | CN1620158B (en) |
Families Citing this family (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1852155A (en) * | 2005-10-27 | 2006-10-25 | 华为技术有限公司 | Method for realizing charge of advertisement business |
| CN100466825C (en) * | 2006-11-24 | 2009-03-04 | 侯万春 | System and method for realizing advertising media in mobile communication network |
| US20090132356A1 (en) * | 2007-11-19 | 2009-05-21 | Booth Cory J | System and method for profile based advertisement insertion into content for single and multi-user scenarios |
| EP2332110A4 (en) * | 2008-09-04 | 2013-11-13 | Beezag Inc | Multimedia content viewing confirmation |
| CN102024219B (en) * | 2009-09-22 | 2016-05-25 | 中国移动通信集团公司 | The method and system that a kind of advertisement is measured |
| KR101671750B1 (en) * | 2016-05-12 | 2016-11-16 | 주식회사 몽키드 | Rewards app system for cache-call |
| WO2018051273A1 (en) * | 2016-09-15 | 2018-03-22 | Air Hong Kong Limited | Media delivery method and apparatus |
| CN110223635B (en) * | 2019-06-14 | 2021-10-01 | 京东方科技集团股份有限公司 | Power supply control circuit, power supply control method and display device |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1175154A (en) * | 1996-07-12 | 1998-03-04 | 日本电气株式会社 | Fee counting method |
-
2003
- 2003-11-18 KR KR1020030081583A patent/KR20050047789A/en not_active Application Discontinuation
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2004
- 2004-08-23 CN CN2004100572223A patent/CN1620158B/en not_active Expired - Fee Related
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1175154A (en) * | 1996-07-12 | 1998-03-04 | 日本电气株式会社 | Fee counting method |
Also Published As
| Publication number | Publication date |
|---|---|
| KR20050047789A (en) | 2005-05-23 |
| CN1620158A (en) | 2005-05-25 |
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Owner name: LANGCHAO LEJIN DIGITAL MOBILE COMMUNICATION CO., L Free format text: FORMER OWNER: LG ELECTRONIC (CHINA) RESEARCH + DEVELOPMENT CENTRE CO., LTD. Effective date: 20120309 |
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Free format text: CORRECT: ADDRESS; FROM: 100102 CHAOYANG, BEIJING TO: 264006 YANTAI, SHANDONG PROVINCE |
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Effective date of registration: 20120309 Address after: 264006 No. 228 Changjiang Road, Yantai Economic Development Zone, Shandong, China Patentee after: Langchao Lejin Digital Mobile Communication Co., Ltd. Address before: Two Beijing 100102 Chaoyang District city in Wangjing Lize Park No. 203 Petrova building block B Patentee before: LG Electronic (China) Research and Development Center Co., Ltd. |
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| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20100421 Termination date: 20160823 |
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| CF01 | Termination of patent right due to non-payment of annual fee |