CN100466825C - System and method for realizing advertising media in mobile communication network - Google Patents

System and method for realizing advertising media in mobile communication network Download PDF

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Publication number
CN100466825C
CN100466825C CNB200610144049XA CN200610144049A CN100466825C CN 100466825 C CN100466825 C CN 100466825C CN B200610144049X A CNB200610144049X A CN B200610144049XA CN 200610144049 A CN200610144049 A CN 200610144049A CN 100466825 C CN100466825 C CN 100466825C
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message
media
mabe
advertising
distribution apparatus
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CN1960517A (en
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侯万春
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Hou Wanchun
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Abstract

The method comprises: when a terminal user is taken as a called side, the system temporarily connects the call to the media advertisement broadcasting equipment (MABE); the MABE plays the media advertisement to the calling user, and after playing the advertisement, the system connects the call to the called terminal; when the mobile user receives the short message, the MABE sends advertisement information to the mobile phone number sending the short message through the short message gateway (SMG); the user sending the short message receives the advertisement information; when the mobile user receives multimedia message, the MABE sends the multimedia advertisement information the mobile phone number sending the multimedia message through multimedia messaging service relay (MMSR), and the user sending the multimedia message receives the multimedia advertisement message.

Description

On mobile communications network, realize the system and method for advertising media
Technical field
The present invention relates to the mobile communication technology field, particularly on mobile communications network, realize the system and method for advertising media.
Background technology
At present moving communicating field, the development of mobile telephone service has brought a lot of convenience to people, but along with popularizing and development of mobile telephone service, mobile phone plays an increasingly important role in daily life and work, mobile telephone network has possessed the feature of mass media, but does not also realize the system and method for advertising media at present on mobile telephone network.
Summary of the invention
The object of the present invention is to provide the system and method for on mobile communications network, realizing advertising media, on mobile communications network, to realize advertising media's business.
Technical scheme of the present invention is:
On mobile communications network, realize the system of advertising media, it is characterized in that this system comprises: media advertisement distribution apparatus MABE, media advertisement management equipment MAME, message collection device MCD, moving exchanging center MSC, service switching point, service control point (SCP), short messaging gateway SMG, MMS Proxy-Relay MMSR, wherein:
Media advertisement management equipment MAME is the system that computer constitutes, be used for the managing advertisement medium, and the reproduction time interval that advertising media is set, thereby make mobile communications network become the masses advertising medium, the mode of this masses advertising broadcasting media advertising message is: when the terminal use does when called, the calling terminal service switching point is triggered to the service control point (SCP) to calling, service control point (SCP) control calling terminal moving exchanging center MSC is routed to media advertisement distribution apparatus MABE calling out temporarily, media advertisement distribution apparatus MABE plays advertising media to the caller phone user, after advertisement finished, service control point (SCP) control calling terminal moving exchanging center MSC was called to terminal called; When the mobile phone user receives short message, after media advertisement distribution apparatus MABE obtains this message, send the advertisement SMS breath to the user who sends SMS message; When the mobile phone user receives Multimedia Message, after media advertisement distribution apparatus MABE obtains this message, send multimedia advertising message to the user who sends Multimedia Message.
Media advertisement distribution apparatus MABE is the computer system that has signalling system No.7 interface and voice interface module.
Message collection device MCD comprises the short message collecting unit, is used to gather the information that sends SMS message to the carrier mobile subscriber of advertising media; The Multimedia Message collecting unit is used to gather the information that sends Multimedia Message to the carrier mobile subscriber of advertising media; Message storage is used for the message stores that collects to destination address.
Preferably, described message collection device MCD is arranged among the media advertisement distribution apparatus MABE.
Preferably, the short message collecting unit of described message collection device MCD is arranged at the SMSC of short message service center; The Multimedia Message collecting unit of described message collection device MCD is arranged at Multimedia Message center MMSC; The message storage of described message collection device MCD is arranged among the media advertisement distribution apparatus MABE.
Preferably, the short message collecting unit of described message collection device MCD is arranged at the signal collecting center; The Multimedia Message collecting unit of described message collection device MCD is arranged at the signal collecting center; The message storage of described message collection device MCD is arranged among the media advertisement distribution apparatus MABE.
Node device in the mobile communications network of functions such as the described SMSC of short message service center is reception, the notice of finishing short message, dispatch, issue, preceding commentaries on classics, delivery report.
Described Multimedia Message center MMSC mainly finish Multimedia Message reception, notice, dispatch, issue, the node device in the mobile communications network of function such as preceding commentaries on classics, delivery report.
Checkout equipment in the mobile communications network of the functions such as signaling that described signal collecting center SCS mainly finishes the signaling that collects the SMSC of short message service center, collect the Multimedia Message center.
Mobile services switching centre MSC is used to finish the call proceeding process that the mobile phone user initiates, and is used for the short message that the mobile phone user initiates is sent to the SMSC of short message service center.
The service switching point is used to receive the call business request to the carrier mobile subscriber of advertising media that mobile services switching centre MSC starts, and send the call business triggering request to the service control point (SCP), then, receive next step control command message that continues to this calling that send the service control point (SCP), the control mobile service switch carries out next step call proceeding.
The service control point (SCP) is used to receive the relevant calling triggering message of doing the called carrier mobile subscriber of advertising media that the service switching point sends over, and according to the carrier mobile subscriber's of advertising media called service flow process, next step handshaking procedure of control service switching point.
Wherein, the described carrier mobile subscriber of advertising media is the intelligent network contracted user.
Wherein: preferably, the described carrier mobile subscriber's of advertising media called service flow process is meant that control service switching point, service control point (SCP) is the calling in the time spot interval, be routed to media advertisement distribution apparatus MABE, after media advertisement distribution apparatus MABE finishes advertisement, control the service switching point again and be called to the called mobile phones number; The calling outside the time spot interval, the control service switching point directly is routed to the called mobile phones number calling out.
Short messaging gateway SMG sends to the target Mobile Directory Number to this short message through the SMSC of short message service center after being used for request command that receiving media ad distribution equipment MABE sends SMS message.
MMS Proxy-Relay MMSR sends to the target Mobile Directory Number to this Multimedia Message through Multimedia Message center MMSC after being used for the request command of receiving media ad distribution equipment MABE transmission Multimedia Message.
On mobile communications network, be implemented in the method that adds advertisement in the short message service, it is characterized in that, may further comprise the steps:
(1) media advertisement distribution apparatus MABE obtains the information that mobile phone user A sends SMS message to the carrier mobile subscriber B of advertising media;
(2) if the current time within the time spot interval, the advertising message of media advertisement distribution apparatus MABE in mobile phone user A sends this time period then; Otherwise media advertisement distribution apparatus MABE does not send advertising message to mobile phone user A;
(3) media advertisement distribution apparatus MABE produces the recorded information of releasing advertisements.
On mobile communications network, be implemented in the method that adds multimedia advertising in the multimedia messaging service, MMS, it is characterized in that, may further comprise the steps::
1. media advertisement distribution apparatus MABE obtains mobile phone user C sends information from Multimedia Message to the carrier mobile subscriber D of advertising media;
If 2. the current time within the time spot interval, the multimedia advertisement of media advertisement distribution apparatus MABE in mobile phone user C sends this time period then; Otherwise media advertisement distribution apparatus MABE does not send advertising message to mobile phone user C;
3. media advertisement distribution apparatus MABE produces the recorded information of issuing multimedia advertisement.
On mobile communications network, be implemented in the method that adds multimedia advertising in the calling procedure, it is characterized in that, may further comprise the steps:
(1) telephone subscriber D makes a call to the carrier mobile subscriber E of advertising media by MSC/SSP;
(2) MSC/SSP sends service trigger request to SCP, if the current time within the time spot interval, then SCP control MSC/SSP with call setup to media advertisement distribution apparatus MABE; Otherwise SCP control MSC/SSP arrives the carrier mobile subscriber E of advertising media with call proceeding;
(3) after media advertisement distribution apparatus MABE receives calling, to the advertisement of telephone subscriber D play multimedia, after the duration that presets was play in advertisement, SCP control MSC/SSP arrived the carrier mobile subscriber E of advertising media with call proceeding, simultaneously, be closed to the calling branch of media advertisement distribution apparatus MABE;
(4) broadcast of media advertisement distribution apparatus MABE ending multimedia advertisement, and produce the recorded information of play multimedia advertisement.
Effect of the present invention is: the user develops into advertising media with mobile communications network, widened advertising carrier, the advertising media that can add up is provided to enterprise, comprise short message, Multimedia Message, voice, image etc., particularly after 3G network, can provide video ads, animated advertising etc. to 3G subscription by the mobile communication medium.
Description of drawings
Fig. 1. be the present invention realizes advertising media on mobile communications network system configuration schematic diagram.
Fig. 2. be the present invention adds the short message advertisement in short message service method flow diagram.
Fig. 3. be the present invention adds the Multimedia Message advertisement in multimedia messaging service, MMS method flow diagram.
Fig. 4. be the present invention adds multimedia advertising in calling procedure method flow diagram.
Fig. 5. be the system configuration schematic diagram of the embodiment of the invention one.
Fig. 6. be the flow chart of steps that in short message service, adds advertisement of the embodiment of the invention one.
Fig. 7. be the flow chart of steps that in multimedia messaging service, MMS, adds advertisement of the embodiment of the invention one.
Fig. 8. be the flow chart of steps that in calling procedure, adds advertisement of the embodiment of the invention one.
Embodiment
Consult Fig. 1, it is the system construction drawing of on mobile communications network, realizing advertising media, wherein, set up logical links by the socket (Socket) of TCP/IP between media advertisement management equipment (MAME) 100 and the media advertisement distribution apparatus (MABE) 110 and be connected, the message content by the agreement form communicates.
Set up logical links by the socket (Socket) of TCP/IP between media advertisement distribution apparatus (MABE) 110 and the short messaging gateway (SMG) 130 and be connected, the message content by the agreement form communicates.
Set up logical links by the socket (Socket) of TCP/IP between media advertisement distribution apparatus (MABE) 110 and the MMS Proxy-Relay (MMSR) 140 and be connected, the message content by the agreement form communicates.
The logic of setting up signaling link by signaling transmission network 190 between media advertisement distribution apparatus (MABE) 110 and the 150a of mobile switching centre (MSCa) is connected, and the logic of setting up media link by the media delivery circuit connects.
The carrier mobile phone user 170 of advertising media connects by mobile telephone exchange network and the 150b of mobile switching centre (MSCb).
Mobile Directory Number 180 users connect by mobile telephone exchange network and the 150a of mobile switching centre (MSCa).
Be connected by the signaling lines between the 150a of mobile switching centre (MSCa) and the Service Switching Point (SSPa) 160, adopt the signalling system No.7 agreement to communicate.
The logic of setting up signaling link by signaling transmission network 190 between Service Switching Point (SSPa) 160 and the Service Control Point 120 is connected.
Consult Fig. 2, the present invention is used for adding in short message service the step of advertisement, comprising:
1) media advertisement distribution apparatus (MABE) 110 obtains the information that mobile phone user 180 sends SMS message to the carrier mobile subscriber of advertising media 170;
2) if the current time within the time spot interval, the advertisement short message of media advertisement distribution apparatus (MABE) 110 in mobile phone user 180 sends these time periods then; Otherwise media advertisement distribution apparatus (MABE) 110 does not send the advertisement short message to mobile phone user 180;
3) media advertisement distribution apparatus (MABE) 110 produces the recorded information of issue short message advertisement.
Consult Fig. 3, the present invention is used for adding at multimedia messaging service, MMS the step of advertisement, comprising:
1) media advertisement distribution apparatus (MABE) 110 obtains mobile phone user 180 sends information from Multimedia Message to the carrier mobile subscriber of advertising media 170;
2) if the current time within the time spot interval, the multimedia advertising message of media advertisement distribution apparatus (MABE) 110 in mobile phone user 180 sends these time periods then; Otherwise media advertisement distribution apparatus (MABE) 110 does not send multimedia advertising message to mobile phone user 180;
3) media advertisement distribution apparatus (MABE) 110 produces the recorded information of issuing multimedia message advertisement.
Consult Fig. 4, the present invention is used for adding at calling procedure the step of multimedia advertising, comprising:
1) telephone subscriber 180 makes a call to the carrier mobile subscriber of advertising media 170 by MSC150a;
2) SSP160 sends service trigger request to SCP120, if the current time within the time spot interval, then SCP120 control SSP160 with call setup to media advertisement distribution apparatus (MABE) 110; Otherwise SCP120 control SSP160 arrives the carrier mobile subscriber of advertising media 170 with call proceeding;
3) after media advertisement distribution apparatus (MABE) 110 receives calling, to telephone subscriber's 180 play multimedia advertisements, after the duration that presets is play in advertisement, SCP120 control SSP160 arrives the carrier mobile subscriber of advertising media 170 with call proceeding, simultaneously, be closed to the calling branch of media advertisement distribution apparatus (MABE) 110;
4) broadcast of media advertisement distribution apparatus (MABE) 110 ending multimedia advertisements, and produce the recorded information of play multimedia advertisement.
For the ease of further understanding the present invention, be described in detail below in conjunction with specific embodiment.
Consulting Fig. 5, is the system construction drawing of embodiments of the invention one, realizes on global system for mobile communications GSM/GPRS network, wherein
1, advertising media's carrier mobile phone 170 is intelligent network T_CSI contracted users;
2, communicate by TCP/IP between short message service center (SMSC) 200 and the media advertisement distribution apparatus (MABE) 110, communication protocol is consulted by both party, preferably, present embodiment adopts point-to-point short message communication agreement (SMPP), and short message service center (SMSC) 200 adopts the DELIVER_SM order to give media advertisement distribution apparatus (MABE) 110 short message notification that the mobile phone user sends to media bearer mobile phone user 170;
3, communicate by HTTP between Multimedia Message center (MMSC) 210 and the media advertisement distribution apparatus (MABE) 110, preferably, present embodiment Multimedia Message center (MMSC) 210 adopts the MM7_deliver.req order of MM7 protocol layer that the Multimedia Message that the mobile phone user sends to media bearer mobile phone user 170 is notified to media advertisement distribution apparatus (MABE) 110.
As Fig. 6, Fig. 7, shown in Figure 8, be the particular flow sheet of the various operations of the embodiment of the invention one; Specific implementation is carried out according to following steps:
As Fig. 6 is within the time spot interval, adds the performing step of advertisement in short message service:
F1-F3: mobile phone user 180 sends SMS message to the carrier mobile subscriber of advertising media 170;
F4-F5: (SMSC) 200 of short message service center gives media advertisement distribution apparatus (MABE) 110 initiator's number of this short message and recipient's number notifying;
F6-F7: the advertisement short message that media advertisement distribution apparatus (MABE) 110 sends in the current slot to mobile phone user 180.
As Fig. 7 is within the time spot interval, adds the performing step of advertisement in multimedia messaging service, MMS:
F1-F2: mobile phone user 180 sends Multimedia Message to the carrier mobile subscriber of advertising media 170;
F3-F4: Multimedia Message center (MMSC) 210 gives media advertisement distribution apparatus (MABE) 110 initiator's number of this Multimedia Message and recipient's number notifying;
F5-F11: the multimedia advertising message that media advertisement distribution apparatus (MABE) 110 sends in the current slot to mobile phone user 180 through Multimedia Message center (MMSC) 210.
As Fig. 8 is the performing step that adds advertisement in call business:
F1: telephone subscriber 180 makes a call to the carrier mobile subscriber of advertising media 170 by MSC150a;
F2:SSP160 sends service trigger request to SCP120;
F3-F4: the current time, SCP120 control SSP160 arrived the carrier mobile subscriber of advertising media 170 with call proceeding outside the time spot interval;
F5-F9: the current time, to media advertisement distribution apparatus (MABE) 110, after advertisement finished, SCP120 control SSP160 arrived media bearer mobile subscriber 170 with call proceeding to SCP120 control SSP160 with call proceeding within the time spot interval.
Above embodiment one equally also is applicable to the CDMA network cdma communication system, and enforcement is in the communication protocol more than the signalling system No.7 TCAP and orders difference to some extent, and other are all applicable, do not repeat them here.
Above embodiment one equally also is applicable to the 3G mobile communication system, enforcement is in the communication protocol of signaling and orders difference to some extent, other are all applicable, do not repeat them here, it needs to be noted in the 3G mobile communication system, multimedia advertisings such as video, animation can be provided to the caller phone user.
Be appreciated that the present invention is not limited only to above communication network, also be applicable to NGN, PSTN network etc., do not repeat them here.
Above-described examples of implementation only are preferred implementations of the present invention; should be understood that; for those skilled in the art; under the prerequisite that does not break away from the principle of the invention; can also make some improvement, combination and retouching, these improvement, combination and retouching also should be considered as protection scope of the present invention.

Claims (10)

1. on mobile communications network, realize the system of advertising media, it is characterized in that this system comprises: media advertisement distribution apparatus MABE, media advertisement management equipment MAME, message collection device MCD, moving exchanging center MSC, the service switching point, the service control point (SCP), short messaging gateway SMG, MMS Proxy-Relay MMSR, wherein: media advertisement management equipment MAME is the system that computer constitutes, be used for the managing advertisement medium, and the reproduction time interval that advertising media is set, thereby make mobile communications network become the masses advertising medium, the mode of this masses advertising broadcasting media advertising message is: when the terminal use does when called, the calling terminal service switching point is triggered to the service control point (SCP) to calling, service control point (SCP) control calling terminal moving exchanging center MSC is routed to media advertisement distribution apparatus MABE calling out temporarily, media advertisement distribution apparatus MABE plays advertising media to the caller phone user, after advertisement finished, service control point (SCP) control calling terminal moving exchanging center MSC was called to terminal called; When the mobile phone user receives short message, after media advertisement distribution apparatus MABE obtains this message, send the advertisement SMS breath to the user who sends SMS message; When the mobile phone user receives Multimedia Message, after media advertisement distribution apparatus MABE obtains this message, send multimedia advertising message to the user who sends Multimedia Message.
2. the system that realizes advertising media on mobile communications network according to claim 1, it is characterized in that: media advertisement distribution apparatus MABE is the computer system that has signalling system No.7 interface and voice interface module.
3. the system that on mobile communications network, realizes advertising media according to claim 1, it is characterized in that: message collection device MCD comprises the short message collecting unit, is used to gather the information that sends SMS message to the carrier mobile subscriber of advertising media; The Multimedia Message collecting unit is used to gather the information that sends Multimedia Message to the carrier mobile subscriber of advertising media; Message storage is used for the message stores that collects to destination address.
4. the system that on mobile communications network, realizes advertising media according to claim 3, it is characterized in that: described message collection device MCD is arranged among the media advertisement distribution apparatus MABE; Or the short message collecting unit of described message collection device MCD is arranged at the SMSC of short message service center or is arranged at the signal collecting center, the Multimedia Message collecting unit of described message collection device MCD is arranged at Multimedia Message center MMSC or is arranged at the signal collecting center, and the message storage of described message collection device MCD is arranged among the media advertisement distribution apparatus MABE.
5. the system that realizes advertising media on mobile communications network according to claim 4 is characterized in that: the node device in the mobile communications network of functions such as the described SMSC of short message service center is reception, the notice of finishing short message, dispatch, issue, preceding commentaries on classics, delivery report; Described Multimedia Message center MMSC mainly finish Multimedia Message reception, notice, dispatch, issue, the node device in the mobile communications network of function such as preceding commentaries on classics, delivery report; Checkout equipment in the mobile communications network of the functions such as signaling that described signal collecting center SCS mainly finishes the signaling that collects the SMSC of short message service center, collect the Multimedia Message center; Mobile services switching centre MSC is used to finish the call proceeding process that the mobile phone user initiates, and is used for the short message that the mobile phone user initiates is sent to the SMSC of short message service center; The service switching point is used to receive the call business request to the carrier mobile subscriber of advertising media that mobile services switching centre MSC starts, and send the call business triggering request to the service control point (SCP), then, receive next step control command message that continues to this calling that send the service control point (SCP), the control mobile service switch carries out next step call proceeding; The service control point (SCP) is used to receive the relevant calling triggering message of doing the called carrier mobile subscriber of advertising media that the service switching point sends over, and according to the carrier mobile subscriber's of advertising media called service flow process, next step handshaking procedure of control service switching point; Short messaging gateway SMG sends to the target Mobile Directory Number to this short message through the SMSC of short message service center after being used for request command that receiving media ad distribution equipment MABE sends SMS message; MMS Proxy-Relay MMSR sends to the target Mobile Directory Number to this Multimedia Message through Multimedia Message center MMSC after being used for the request command of receiving media ad distribution equipment MABE transmission Multimedia Message.
6. the system that realizes advertising media on mobile communications network according to claim 5, it is characterized in that: the described carrier mobile subscriber of advertising media is the intelligent network contracted user.
7. the system that on mobile communications network, realizes advertising media according to claim 5, it is characterized in that: the described carrier mobile subscriber's of advertising media called service flow process is meant that control service switching point, service control point (SCP) is the calling in the time spot interval, be routed to media advertisement distribution apparatus MABE, after media advertisement distribution apparatus MABE finishes advertisement, control the service switching point again and be called to the called mobile phones number; The calling outside the time spot interval, the control service switching point directly is routed to the called mobile phones number calling out.
8. on mobile communications network, be implemented in the method that adds advertisement in the short message service, it is characterized in that, may further comprise the steps:
(1) media advertisement distribution apparatus MABE obtains the information that mobile phone user A sends SMS message to the carrier mobile subscriber B of advertising media;
(2) if the current time within the time spot interval, the advertising message of media advertisement distribution apparatus MABE in mobile phone user A sends this time period then; Otherwise media advertisement distribution apparatus MABE does not send advertising message to mobile phone user A;
(3) media advertisement distribution apparatus MABE produces the recorded information of releasing advertisements.
9. on mobile communications network, be implemented in the method that adds multimedia advertising in the multimedia messaging service, MMS, it is characterized in that, may further comprise the steps:
1. media advertisement distribution apparatus MABE obtains mobile phone user C sends information from Multimedia Message to the carrier mobile subscriber D of advertising media;
If 2. the current time within the time spot interval, the multimedia advertisement of media advertisement distribution apparatus MABE in mobile phone user C sends this time period then; Otherwise media advertisement distribution apparatus MABE does not send advertising message to mobile phone user C;
3. media advertisement distribution apparatus MABE produces the recorded information of issuing multimedia advertisement.
10. on mobile communications network, be implemented in the method that adds multimedia advertising in the calling procedure, it is characterized in that, may further comprise the steps:
(1) telephone subscriber D makes a call to the carrier mobile subscriber E of advertising media by MSC/SSP;
(2) MSC/SSP sends service trigger request to SCP, if the current time within the time spot interval, then SCP control MSC/SSP with call setup to media advertisement distribution apparatus MABE; Otherwise SCP control MSC/SSP arrives the carrier mobile subscriber E of advertising media with call proceeding;
(3) after media advertisement distribution apparatus MABE receives calling, to the advertisement of telephone subscriber D play multimedia, after the duration that presets was play in advertisement, SCP control MSC/SSP arrived the carrier mobile subscriber E of advertising media with call proceeding, simultaneously, be closed to the calling branch of media advertisement distribution apparatus MABE;
(4) broadcast of media advertisement distribution apparatus MABE ending multimedia advertisement, and produce the recorded information of play multimedia advertisement.
CNB200610144049XA 2006-11-24 2006-11-24 System and method for realizing advertising media in mobile communication network Ceased CN100466825C (en)

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