CN113569147A - Information pushing method and device, electronic equipment and storage medium - Google Patents
Information pushing method and device, electronic equipment and storage medium Download PDFInfo
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- CN113569147A CN113569147A CN202110851038.XA CN202110851038A CN113569147A CN 113569147 A CN113569147 A CN 113569147A CN 202110851038 A CN202110851038 A CN 202110851038A CN 113569147 A CN113569147 A CN 113569147A
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Abstract
The disclosure provides an information pushing method and device, electronic equipment and a storage medium, and relates to the field of big data, in particular to information searching and content pushing technologies. The specific implementation scheme is as follows: the method comprises the steps that user behavior information is collected through a pushing module and uploaded to a pushing server, wherein the user behavior information is used for enabling the pushing server to screen out a client side corresponding to pushing information from at least one type of client side, and the pushing information is sent to the pushing module in the corresponding client side; and acquiring the push information sent by the push server through the push module. The embodiment of the disclosure can improve the efficiency of information pushing.
Description
Technical Field
The present disclosure relates to the field of big data, and in particular, to an information search and content push technology, and in particular, to an information push method and apparatus, an electronic device, and a storage medium.
Background
Currently, a background server of a client pushes content to the client, so that the client displays the content on a notification bar, a floating window or a pop-up window of a terminal.
Currently, a client collects interest information of a user through browsing behavior, click behavior and the like of the user, performs tagging operation on the user according to the collected interest information, establishes an interest model of the user, creates push information content, matches users with the same tag according to the content tag, pushes a client used by the users with the same tag, and displays the push content in the client.
Disclosure of Invention
The disclosure provides an information pushing method, an information pushing device, electronic equipment and a storage medium.
According to an aspect of the present disclosure, there is provided an information pushing method, including:
the method comprises the steps that user behavior information is collected through a pushing module and uploaded to a pushing server, wherein the user behavior information is used for enabling the pushing server to screen out a client side corresponding to pushing information from at least one type of client side, and the pushing information is sent to the pushing module in the corresponding client side;
and acquiring the push information sent by the push server through the push module.
According to another aspect of the present disclosure, there is provided an information pushing method, including:
acquiring and storing user behavior information sent by a push module in a client;
acquiring push information;
and inquiring a client corresponding to the push information in at least one type of client according to the pre-stored user behavior information of the client, and sending the push information to a push module in the corresponding client.
According to another aspect of the present disclosure, there is provided an information pushing apparatus including:
the system comprises a pushing module, a pushing server and a pushing module, wherein the pushing module is used for acquiring user behavior information and uploading the user behavior information to the pushing server, the user behavior information is used for enabling the pushing server to screen out a client corresponding to pushing information from at least one type of client, and the pushing information is sent to the pushing module in the corresponding client;
the push module is further configured to obtain the push information sent by the push server.
According to another aspect of the present disclosure, there is provided an information pushing apparatus including:
the user behavior information acquisition module is used for acquiring and storing the user behavior information sent by the push module in the client;
the push information acquisition module is used for acquiring push information;
the push information sending module is used for inquiring the client corresponding to the push information in at least one type of client according to the pre-stored user behavior information of the client, and sending the push information to the push module in the corresponding client.
According to another aspect of the present disclosure, there is provided an electronic device including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor to enable the at least one processor to execute the information pushing method according to any embodiment of the disclosure.
According to another aspect of the present disclosure, there is provided a non-transitory computer readable storage medium storing computer instructions for causing a computer to perform the information pushing method according to any one of the embodiments of the present disclosure.
According to another aspect of the present disclosure, a computer program product is provided, which comprises a computer program, and which, when executed by a processor, implements the information pushing method according to any one of the embodiments of the present disclosure.
The embodiment of the disclosure can improve the efficiency of information pushing.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present disclosure, nor do they limit the scope of the present disclosure. Other features of the present disclosure will become apparent from the following description.
Drawings
The drawings are included to provide a better understanding of the present solution and are not to be construed as limiting the present disclosure. Wherein:
FIG. 1 is a schematic diagram of an information push method according to an embodiment of the present disclosure;
FIG. 2 is a schematic diagram of an information push method according to an embodiment of the present disclosure;
FIG. 3 is a schematic diagram of an information push method according to an embodiment of the present disclosure;
FIG. 4 is a schematic diagram of an information push method according to an embodiment of the present disclosure;
FIG. 5 is a diagram of a scenario in which an information push method according to an embodiment of the present disclosure may be implemented;
FIG. 6 is a schematic diagram of an information-pushing device in accordance with an embodiment of the present disclosure;
FIG. 7 is a schematic diagram of an information-pushing device in accordance with an embodiment of the present disclosure;
fig. 8 is a block diagram of an electronic device for implementing an information pushing method according to an embodiment of the present disclosure.
Detailed Description
Exemplary embodiments of the present disclosure are described below with reference to the accompanying drawings, in which various details of the embodiments of the disclosure are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present disclosure. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Fig. 1 is a flowchart of an information push method disclosed in an embodiment of the present disclosure, and this embodiment may be applied to a case where push information is displayed on a client. The method of the embodiment may be executed by an information pushing apparatus, which may be implemented in a software and/or hardware manner, and is specifically configured in an electronic device with a certain data operation capability, where the electronic device may be a client device, and the client device may be a mobile phone, a tablet computer, a vehicle-mounted terminal, a desktop computer, and the like.
S101, user behavior information is collected through a pushing module and uploaded to a pushing server, wherein the user behavior information is used for enabling the pushing server to screen out a client side corresponding to pushing information from at least one type of client side, and the pushing information is sent to the pushing module in the corresponding client side.
The push module is a functional program with a current client as an operating environment, and the current client can be a host program relative to the push module. Illustratively, the push module is a Software Development Kit (SDK). The push module is used for interacting with the push server, collecting user behavior information of the current client, sending the user behavior information to the push server, receiving push information sent by the push server, and sending the push information to the current client.
The user behavior information may be data generated in an interaction process between the user and the current client, and the user behavior information is used for determining characteristics of the user to determine content interested by the user and is displayed to the user as push information. At the server side, the push server can detect the characteristics of the user according to the collected user behavior information, determine the content in which the user is interested, query the user in which the push information is interested according to the push information when the information needs to be pushed, and push the user to the client side of the interested user.
The push module is a universal module and can be installed in different types of clients, and the push module can be operated by downloading and installing the clients of different types, so that the information push function of the push module is realized. The user behavior information is used for being matched with the push information together, so that the push server screens out the target type from at least one type, and screens out the corresponding client from at least one client of the target type.
The different types of clients may refer to clients with different services or functions, and the different types of clients may not limit the field and the use scene. For example, the different types of clients may include a document reading client, a community interaction client, a browser client, a map client, a vehicle client, an input method client, a news information client, an image browsing client, an audio playing client, a video playing client, a cloud storage client, and the like. Correspondingly, the user behavior information of the document reading client can be the document type, the click rate of each type and the like. The user behavior of the community interaction client can be the type of the interaction content, the interaction frequency and the like. The user behavior information of the browser client may be types of websites or webpages, click rates of various types, and the like. The user behavior information of the map client may be a start position, a target position, a priority type of a navigation route, and the like. The user behavior of the vehicle client may be a frequency of use of the vehicle. The user behavior information of the input method client may be a type of input content, an input frequency, and the like. The user behavior information of the news information client, the image browsing client, the audio playing client and the video playing client can be the type and browsing frequency of browsing content. The use frequency and the residual space of the cloud storage client and the like.
The user groups of the different types of clients are not all the same, the user behaviors to be collected are different, the characteristics of the users to be detected are different, and the push information to be displayed is different, so that the clients of each type need to be distinguished to independently collect the user behavior information, that is, the user behavior information corresponds to the type of the client, and more specifically, the user behavior information corresponds to a certain client in at least one type of clients. The type identification information of different types of clients is different. The clients of the same type may include clients that can be used by different users, and the user identification information of the clients used by different users is different. The client corresponding to the push information may refer to a client used by a user in a certain type of client, that is, the type of the client is distinguished, and the clients used by different users in the type are distinguished.
At the server side, the push server detects the content which is interested by each user in the user group using the different types of clients according to the user behavior information generated by the different types of clients. And the push information corresponding to different types of clients is different. According to a certain type of client corresponding to the push information, inquiring a user interested in the push information from all user behavior information collected by the type of client, determining the used client, and determining the client as the client needing to send the push information. Therefore, the user behavior information and the push information are matched together to determine the client side of the push server to send the push information.
S102, the push information sent by the push server is obtained through the push module.
Currently clients cannot communicate directly with push servers. The current client communicates with the push server through the push module, and the current client can receive push information sent by the push server through the push module. The push information function is integrated into the push module, so that the repeated development of the same push information function by multiple types of clients can be reduced, the labor cost for developing the push function can be reduced, the development efficiency of the push function is improved, and the push realization efficiency is improved.
The current client acquires the push information and can display the push information in a display interface, wherein the display of the push information can not be executed by the push module. The current client is a local device executing the information pushing method of any one of the embodiments of the present disclosure. Wherein, the display mode and the content of the push information are not limited. Illustratively, the push information may include text, images, video, and the like. The display position of the push information may be determined according to the configuration information of the current client, for example, the push information may be displayed in a scrolling manner at the top of the display interface of the current client. In addition, other situations exist, and the setting is specifically possible.
In the prior art, for each client of different types, a push server corresponding to the type is built, click behaviors of users are collected, tags of the users are analyzed, indexes are built, and finally pushing is carried out. The situation of repeated development exists in the push servers and the clients corresponding to different types, and manpower is wasted.
According to the technical scheme of the disclosure, the user behavior information of the client is acquired through the push module, the push server is uploaded, so that the push server screens the client corresponding to the push information from at least one type of client according to the acquired user behavior information, the push information is sent to the screened client, the push information sent by the push server is received and displayed, the push server is interacted with the push server through the push module actually, the user behavior information acquired by a plurality of types of clients is managed through the push server in a centralized manner, the interaction between the universal push module and the push server is realized, the information push function of the client is realized, the universality of the push module is improved, the repeated development cost of the push function of the multi-type of clients is reduced, the development resources are saved, and the realization efficiency of the push function of the multi-type of clients is improved, the efficiency of information push is improved.
Fig. 2 is a flowchart of another information pushing method disclosed in an embodiment of the present disclosure, which is further optimized and expanded based on the foregoing technical solution, and may be combined with the foregoing optional embodiments. Can be optimized as follows: and acquiring user feedback information aiming at the push information through the push module, and uploading the user feedback information to the push server.
S201, user behavior information is collected through a pushing module and uploaded to a pushing server, wherein the user behavior information is used for enabling the pushing server to screen out a client corresponding to pushing information from at least one type of client, and the pushing information is sent to the pushing module in the corresponding client.
Optionally, the uploading to the push server includes: acquiring type identification information and user identification information of a current client through the pushing module; adding the type identification information and the user identification information of the current client to the user behavior information through the push module, and uploading to a push server; the type identification information is used for the push server to screen out the client with the target type from the client with at least one type; the user identification information is used for the push server to screen out the client corresponding to the push information from the client of the target type.
The type identification information is used to determine the type of the client. Different types of clients provide different services or functions, and the same type of clients provide the same services or functions. The user identification information is used to determine a client used by a certain user among clients of the same type.
The target type corresponds to the type identification information, the user identification information is used for identifying a certain client under the target type, and the user behavior information of the user using the client corresponds to the push information. Therefore, the type identification information is added to the user behavior information, so that the server classifies the user behavior information into the user behavior information of the user group of the client of the target type corresponding to the type identification information, and the user identification information is added to the user behavior information, so that the server classifies the user behavior information into the user behavior information of the user of the client corresponding to the user identification information under the client of the target type. Therefore, different types of clients can be distinguished, interested contents of users are determined for the same type of clients, the clients used by the interested users are screened out according to the push information, the push is carried out, and the push accuracy is improved.
The type identification information and the user identification information are added to the user behavior information and are used for the push server to screen the client corresponding to the push information under the target type client, so that the push accuracy and the push precision of the push information can be improved.
S202, the push information sent by the push server is obtained through the push module.
S203, obtaining user feedback information aiming at the push information through the push module, and uploading the user feedback information to the push server.
The user feedback information may refer to operation information of push information presented to the current client. For example, the user feedback information includes click operation information for the push information. And collecting user feedback information aiming at the push information, wherein the user feedback information can be used as a push feedback result of the push information.
According to the technical scheme, the feedback information of the user input aiming at the push information is collected and uploaded to the push server, the feedback result of the push information can be fed back in time, and the push feedback efficiency and the push real-time performance are improved.
Fig. 3 is a flowchart of an information push method disclosed in an embodiment of the present disclosure, where this embodiment may be applied to a case where a push server issues push information to a client. The method of this embodiment may be executed by an information pushing apparatus, where the apparatus may be implemented in a software and/or hardware manner, and is specifically configured in an electronic device with a certain data operation capability, and the electronic device may be a server-side device.
And S301, acquiring and storing the user behavior information sent by the push module in the client.
The push server is communicated with the push module in the client, and the push module can be directly downloaded and installed in the client for running and use, so that the development of related functions in the client can be avoided, and the repeated development of the push function of the client is reduced. The push server can acquire and store the user behavior information of the clients of different types, and realize centralized management of the user behavior information of the clients of different types, so that the push function of one push server for the clients of different types is realized, the corresponding push servers can be prevented from being respectively constructed for the clients of each type, and the development cost of the push function is increased.
S302, push information is obtained.
The push information may be information that is pushed to a client of a target type, and the pushed information is of interest to a user using the client of the target type. Typically, the push information is configured with type identification information and push content information of the client. Determining a client of a target type according to the type identification information; from the pushed content information, it may be determined which users in a user population using clients of the target type are interested in the pushed content information.
S303, inquiring a client corresponding to the push information in at least one type of client according to the pre-stored user behavior information of the client, and sending the push information to a push module in the corresponding client.
The pre-stored user behavior information of the client is used for detecting the content in which the user is interested, adding interest information for each user and establishing the corresponding relation between the user identification information and the interest information. The interest information classifies the content interested by the user so as to accurately inquire the interested user according to the push information, and the interest information is used for determining the user identification information corresponding to the push information so as to determine the corresponding client. For example, according to the type identification information of the push information, a target type is determined in at least one type, interest information corresponding to push content information in the push information is detected, user identification information corresponding to the interest information is inquired, and a client corresponding to the push information is determined in a client of the target type. The client receiving the push information can display the push information in the display interface.
According to the technical scheme, the user behavior information of the client is acquired through the receiving push module, the client corresponding to the push information is inquired in the client of at least one type according to the pre-stored user behavior information of the client, the push information is sent, the user behavior information acquired through the clients of multiple types is managed in a centralized mode, the interaction function of the push module in each type of client is provided, the universality of the push module and the push server is improved, the repeated development cost of constructing different push servers for each type of client is reduced, the development resources are saved, the implementation efficiency of the push function of the clients of multiple types is improved, and the information push efficiency is improved.
Fig. 4 is a flowchart of another information pushing method disclosed in an embodiment of the present disclosure, which is further optimized and expanded based on the above technical solution, and may be combined with the above optional embodiments. The user behavior information sent by the push module in the client is obtained and stored as follows: acquiring user behavior information sent by a push module in a client; extracting interest information, type identification information and user identification information of the user behavior information, and generating user interest data in a target format; and storing the user interest data and constructing an index.
S401, user behavior information sent by a pushing module in a client is obtained.
S402, determining interest information, type identification information and user identification information according to the user behavior information, and generating user interest data in a target format.
The interest information is used to describe content of interest to the user. The user interest data is used for establishing a relation among the interest information, the type identification information and the user identification information, so that subsequent query is facilitated. Type identification information and user identification information may be extracted from the user behavior information. Interest information may be detected based on user behavior information. And storing the interest information, the type identification information and the user identification information according to a target format to form user interest data. For example, the target format of the user interest data may be a file with n rows and m columns, each row representing information of one user, and each column representing one interest word.
The interest information may be detected only according to the currently collected user behavior information, or historically collected user behavior information may be queried according to the type identification information and the user identification information, and the interest information may be detected in combination with the currently collected user behavior information. The detection mode of the interest information can be that the user behavior information is judged one by one according to a preset rule, when a certain rule is met, the interest words corresponding to the rule are obtained until all the rules are judged, and the corresponding interest words form the interest information. In addition, the user behavior information can be input into a pre-trained interest word detection model by constructing a machine learning model, so that the interest words output by the interest word detection model are obtained, and the interest information is formed, wherein the interest word detection model can be a convolutional neural network, a generated countermeasure network or a recursive tensor neural network and the like.
S403, storing the user interest data and constructing an index.
The index may be an inverted index, and is configured to find user interest data according to an interest tag of a user, specifically, to query the user interest data according to push information, and determine a corresponding client according to type identification information and user identification information in the user interest data.
S404, acquiring the push information.
S405, according to the pre-stored user behavior information of the client, the client corresponding to the push information is inquired in at least one type of client, and the push information is sent to a push module in the corresponding client.
And inquiring the client corresponding to the push information according to the pre-constructed index, and sending the push information to a push module in the corresponding client.
Optionally, the querying, according to the pre-stored user behavior information of the client, the client corresponding to the push information in at least one type of client includes: inquiring type identification information corresponding to the push information and corresponding user identification information in the index; determining a client of a target type according to the corresponding type identification information; and determining the client corresponding to the push information in the client of the target type according to the corresponding user identification information.
The type identification information is used for determining the type of the client and corresponds to the target type. The user identification information is used to determine a client used by a certain user among the target types of clients. The user interest data corresponding to the push information can be inquired, and the type identification information and the user identification information in the user interest data are determined as the type identification information corresponding to the push information and the corresponding user identification information.
Further, the type identification information of the push information may be specified in advance, so that the type identification information may be extracted from the push information, or in the case of acquiring input data including the push information, the type identification information is extracted from the input data and determined as the type identification information corresponding to the push information. At this time, the user interest data under the target type can be queried in the index according to the type identification information of the push information, the matched interest information can be queried according to the interest tag in the push information, and the user identification information in the user interest data to which the matched interest information belongs is determined as the user identification information corresponding to the push information.
By inquiring type identification information and user identification information corresponding to the pushing information according to the pre-constructed index and determining the client corresponding to the pushing information under the target type, the clients of different types can be accurately distinguished, the client used by the user needing to be pushed is accurately inquired in the client of the target type needing to be pushed, and the pushing accuracy is improved.
Optionally, the information pushing method further includes: acquiring user feedback information sent by a push module in the corresponding client aiming at the push information; and taking the user feedback information as a feedback result of the push information, and feeding the feedback result back to a sender of the push information.
The feedback information of the user is used as the feedback result of the push information and is fed back to the sender of the push information, so that the sender can obtain the push effect of the push information in time. The feedback mode may be that the feedback mode is displayed to the user of the sender in a display screen for browsing.
By acquiring user feedback information input by a user aiming at the push information and feeding the user feedback information back to a sender of the push information, a feedback result of the push information can be fed back in time, and the push feedback efficiency and the push real-time performance are improved.
According to the technical scheme, the interest information, the type identification information and the user identification information are determined according to the user behavior information, the user interest data are generated to construct an index, clients used by different users under different types can be managed, the clients used by the interested users can be accurately inquired according to the pushing information and pushed, the pushing accuracy is improved, the universality of the pushing server is improved, the repeated development cost of constructing different pushing servers for each type of client is reduced, the development resources are saved, the implementation efficiency of the pushing function of the clients of multiple types is improved, and the information pushing efficiency is improved.
Fig. 5 is a scene diagram of an information pushing method disclosed in an embodiment of the present disclosure, where the information pushing method includes:
s501, the push server packs the push module and sends the push module to the client so that the client can install and operate the push module and receive the user behavior information sent by the push module.
And a push module in the client acquires the user behavior information of the client according to the development standard and uploads the user behavior information to a push server.
S502, the push server determines interest information, type identification information and user identification information according to the user behavior information.
The user behavior information belongs to log information, and the push server can extract interest information, type identification information and user identification information from the user behavior information through the log analysis module.
S503, the push server generates a user packet according to the interest information, the type identification information and the user identification information.
The push server can output a user package through the log analysis module according to the interest information, the type identification information and the user identification information, wherein the user package is a file with n rows and m columns, each row is information of one user, and each interest word is one column.
S504, the push server constructs an index according to the user packet.
The recall module in the push server constructs an index based on the user package, the index is an inverted index, and a user list can be found according to an interest tag (tag) of a user.
And S505, the push server receives the push task created by the sender and acquires push information.
The sender of the push information, i.e. the service side, creates a push task in the push server, and inputs information such as a title, a description, an interest word to be pushed, and a service identifier (i.e. type identification information). And extracting the interest words and the type identification information to generate push information according to the push task.
S506, the pushing server recalls the client used by the user needing to be pushed in the constructed index according to the pushing information.
The recall module of the push server recalls the service identifier, queries a user list interested in the interest word in the push information in the client of the target type corresponding to the service identifier, namely, queries a user package to which the interest word corresponding to the push information belongs in a user package of the target type corresponding to the type identifier, and acquires the user identifier information in the user package. And finally, determining the client of the user identification information under the target type according to the type identification information and the user identification information.
And S507, the client receives the push information sent by the push server through the push module.
And pushing the data to a pushing module of the client through a channel module of the pushing server.
And S508, the client feeds back the information to the user of the push information through the push module.
The user feedback information may be click behavior for push information. If the user clicks the push information, the push module reports the log.
S509, the push server generates a push effect report according to the user feedback information sent by the push module.
The push server can calculate the click rate of the push information through the log analysis module, and the click rate is displayed on the push server and is checked by a sender of the push information.
According to the technical scheme, the SDK with the pushing function only needs to be packaged through the pushing server, the user behavior information is reported according to the development specification of the SDK, the analysis rule is set, the online of the pushing capacity can be completed, the development cost is greatly saved, the pushing server only needs to be built, one client is connected to the pushing server, the development cost is zero, and the development cost is reduced.
Fig. 6 is a structural diagram of an information push apparatus in an embodiment of the present disclosure, and the embodiment of the present disclosure is applicable to a case where push information is displayed on a client. The device is realized by software and/or hardware and is specifically configured in an electronic device with certain data operation capability, and the electronic device can be a client device, such as a mobile phone, a tablet computer, a vehicle-mounted terminal, a desktop computer and the like.
An information pushing apparatus 600 as shown in fig. 6 includes: a push module 601; wherein the content of the first and second substances,
the pushing module 601 is configured to collect user behavior information and upload the user behavior information to a pushing server, where the user behavior information is used to enable the pushing server to screen a client corresponding to pushing information from at least one type of client, and send the pushing information to a pushing module in the corresponding client;
the pushing module 601 is further configured to obtain the pushing information sent by the pushing server.
According to the technical scheme of the disclosure, the user behavior information of the client is acquired through the push module, the push server is uploaded, so that the push server screens the client corresponding to the push information from at least one type of client according to the acquired user behavior information, the push information is sent to the screened client, the push information sent by the push server is received and displayed, the push server is interacted with the push server through the push module actually, the user behavior information acquired by a plurality of types of clients is managed through the push server in a centralized manner, the interaction between the universal push module and the push server is realized, the information push function of the client is realized, the universality of the push module is improved, the repeated development cost of the push function of the multi-type of clients is reduced, the development resources are saved, and the realization efficiency of the push function of the multi-type of clients is improved, the efficiency of information push is improved.
Further, the pushing module 601 is further configured to obtain user feedback information for the pushing information, and upload the user feedback information to the pushing server.
Further, the pushing module 601: the client is also used for acquiring the type identification information and the user identification information of the current client; adding the type identification information and the user identification information of the current client to the user behavior information, and uploading to a push server; the type identification information is used for the push server to screen out the client with the target type from the client with at least one type; the user identification information is used for the push server to screen out the client corresponding to the push information from the client of the target type.
The information pushing device can execute the information pushing method provided by any embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of executing the information pushing method.
Fig. 7 is a structural diagram of an information push apparatus in an embodiment of the present disclosure, and the embodiment of the present disclosure is applicable to a case where a push server issues push information to a client. The device is realized by software and/or hardware and is specifically configured in an electronic device with certain data operation capacity, and the electronic device can be a server-side device.
An information pushing apparatus 700 shown in fig. 7 includes: a user behavior information acquisition module 701, a push information acquisition module 702 and a push information sending module 703; wherein the content of the first and second substances,
a user behavior information obtaining module 701, configured to obtain and store user behavior information sent by a push module in a client;
a push information obtaining module 702, configured to obtain push information;
the push information sending module 703 is configured to query, in at least one type of client, a client corresponding to the push information according to pre-stored user behavior information of the client, and send the push information to a push module in the corresponding client.
According to the technical scheme, the user behavior information of the client is acquired through the receiving push module, the client corresponding to the push information is inquired in the client of at least one type according to the pre-stored user behavior information of the client, the push information is sent, the user behavior information acquired through the clients of multiple types is managed in a centralized mode, the interaction function of the push module in each type of client is provided, the universality of the push module and the push server is improved, the repeated development cost of constructing different push servers for each type of client is reduced, the development resources are saved, the implementation efficiency of the push function of the clients of multiple types is improved, and the information push efficiency is improved.
Further, the user behavior information obtaining module 701 includes: the user behavior information receiving unit is used for acquiring the user behavior information sent by the pushing module in the client; the interest data generating unit is used for determining interest information, type identification information and user identification information according to the user behavior information and generating user interest data in a target format; and the index establishing unit is used for storing the user interest data and establishing an index.
Further, the push information sending module 703 includes: the index query unit is used for querying type identification information corresponding to the push information and corresponding user identification information in the index; the type screening unit is used for determining a client of a target type according to the corresponding type identification information; and the client screening unit is used for determining the client corresponding to the push information in the clients of the target type according to the corresponding user identification information.
Further, the information pushing device further includes: the user feedback information acquisition module is used for acquiring the user feedback information which is sent by the push module in the corresponding client aiming at the push information; and the push information feedback module is used for taking the user feedback information as a feedback result of the push information and feeding the feedback result back to a sender of the push information.
The information pushing device can execute the information pushing method provided by any embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of executing the information pushing method.
In the technical scheme of the disclosure, the acquisition, storage, application and the like of the personal information or the vehicle information of the related user all accord with the regulations of related laws and regulations, and do not violate the good custom of the public order.
The present disclosure also provides an electronic device, a readable storage medium, and a computer program product according to embodiments of the present disclosure.
FIG. 8 illustrates a schematic block diagram of an example electronic device 800 that can be used to implement embodiments of the present disclosure. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the disclosure described and/or claimed herein.
As shown in fig. 8, the apparatus 800 includes a computing unit 801 that can perform various appropriate actions and processes according to a computer program stored in a Read Only Memory (ROM)802 or a computer program loaded from a storage unit 808 into a Random Access Memory (RAM) 803. In the RAM 803, various programs and data required for the operation of the device 800 can also be stored. The calculation unit 801, the ROM 802, and the RAM 803 are connected to each other by a bus 804. An input/output (I/O) interface 805 is also connected to bus 804.
A number of components in the device 800 are connected to the I/O interface 805, including: an input unit 806, such as a keyboard, a mouse, or the like; an output unit 807 such as various types of displays, speakers, and the like; a storage unit 808, such as a magnetic disk, optical disk, or the like; and a communication unit 809 such as a network card, modem, wireless communication transceiver, etc. The communication unit 809 allows the device 800 to exchange information/data with other devices via a computer network such as the internet and/or various telecommunication networks.
Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuitry, Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), system on a chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
Program code for implementing the methods of the present disclosure may be written in any combination of one or more programming languages. These program codes may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus, such that the program codes, when executed by the processor or controller, cause the functions/operations specified in the flowchart and/or block diagram to be performed. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package partly on the machine and partly on a remote machine or entirely on the remote machine or server.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server may be a cloud server, a server of a distributed system, or a server with a combined blockchain.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in this disclosure may be performed in parallel, sequentially, or in a different order, as long as the desired results of the technical solutions provided by this disclosure can be achieved, and are not limited herein.
The above detailed description should not be construed as limiting the scope of the disclosure. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present disclosure should be included in the scope of protection of the present disclosure.
Claims (17)
1. An information push method, comprising:
the method comprises the steps that user behavior information is collected through a pushing module and uploaded to a pushing server, wherein the user behavior information is used for enabling the pushing server to screen out a client side corresponding to pushing information from at least one type of client side, and the pushing information is sent to the pushing module in the corresponding client side;
and acquiring the push information sent by the push server through the push module.
2. The method of claim 1, further comprising:
and acquiring user feedback information aiming at the push information through the push module, and uploading the user feedback information to the push server.
3. The method of claim 1, wherein the uploading to a push server comprises:
acquiring type identification information and user identification information of a current client through the pushing module;
adding the type identification information and the user identification information of the current client to the user behavior information through the push module, and uploading to a push server;
the type identification information is used for the push server to screen out the client with the target type from the client with at least one type; the user identification information is used for the push server to screen out the client corresponding to the push information from the client of the target type.
4. An information push method, comprising:
acquiring and storing user behavior information sent by a push module in a client;
acquiring push information;
and inquiring a client corresponding to the push information in at least one type of client according to the pre-stored user behavior information of the client, and sending the push information to a push module in the corresponding client.
5. The method of claim 4, wherein the obtaining and storing user behavior information sent by a push module in the client comprises:
acquiring user behavior information sent by a push module in a client;
determining interest information, type identification information and user identification information according to the user behavior information, and generating user interest data in a target format;
and storing the user interest data and constructing an index.
6. The method of claim 5, wherein the querying, according to the pre-stored user behavior information of the client, a client corresponding to the push information in at least one type of client includes:
inquiring type identification information corresponding to the push information and corresponding user identification information in the index;
determining a client of a target type according to the corresponding type identification information;
and determining the client corresponding to the push information in the client of the target type according to the corresponding user identification information.
7. The method of claim 1, further comprising:
acquiring user feedback information sent by a push module in the corresponding client aiming at the push information;
and taking the user feedback information as a feedback result of the push information, and feeding the feedback result back to a sender of the push information.
8. An information pushing apparatus comprising:
the system comprises a pushing module, a pushing server and a pushing module, wherein the pushing module is used for acquiring user behavior information and uploading the user behavior information to the pushing server, the user behavior information is used for enabling the pushing server to screen out a client corresponding to pushing information from at least one type of client, and the pushing information is sent to the pushing module in the corresponding client;
the push module is further configured to obtain the push information sent by the push server.
9. The apparatus of claim 8, wherein the push module is further configured to obtain user feedback information for the push information and upload the user feedback information to the push server.
10. The apparatus of claim 8, wherein the pushing module is further configured to obtain type identification information and user identification information of a current client; adding the type identification information and the user identification information of the current client to the user behavior information, and uploading to a push server;
the type identification information is used for the push server to screen out the client with the target type from the client with at least one type; the user identification information is used for the push server to screen out the client corresponding to the push information from the client of the target type.
11. An information pushing apparatus comprising:
the user behavior information acquisition module is used for acquiring and storing the user behavior information sent by the push module in the client;
the push information acquisition module is used for acquiring push information;
the push information sending module is used for inquiring the client corresponding to the push information in at least one type of client according to the pre-stored user behavior information of the client, and sending the push information to the push module in the corresponding client.
12. The apparatus of claim 11, wherein the user behavior information obtaining module comprises:
the user behavior information receiving unit is used for acquiring the user behavior information sent by the pushing module in the client;
the interest data generating unit is used for determining interest information, type identification information and user identification information according to the user behavior information and generating user interest data in a target format;
and the index establishing unit is used for storing the user interest data and establishing an index.
13. The apparatus of claim 12, wherein the push information sending module comprises:
the index query unit is used for querying type identification information corresponding to the push information and corresponding user identification information in the index;
the type screening unit is used for determining a client of a target type according to the corresponding type identification information;
and the client screening unit is used for determining the client corresponding to the push information in the clients of the target type according to the corresponding user identification information.
14. The apparatus of claim 8, further comprising:
the user feedback information acquisition module is used for acquiring the user feedback information which is sent by the push module in the corresponding client aiming at the push information;
and the push information feedback module is used for taking the user feedback information as a feedback result of the push information and feeding the feedback result back to a sender of the push information.
15. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the information push method of any one of claims 1-7.
16. A non-transitory computer-readable storage medium storing computer instructions for causing a computer to execute the information pushing method according to any one of claims 1 to 7.
17. A computer program product comprising a computer program which, when executed by a processor, implements an information pushing method according to any one of claims 1-7.
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