CN113656731A - Advertisement page processing method and device, electronic equipment and storage medium - Google Patents
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Abstract
The application discloses a method and a device for processing an advertisement page, electronic equipment and a storage medium, and relates to the field of computers, in particular to the technical field of intelligent search. The specific implementation scheme is as follows: acquiring a page to be processed; analyzing the page to be processed to obtain page elements in the page to be processed; responding to the page element as an interactive component, and monitoring an interactive event corresponding to the page element; and responding to the monitoring result meeting the preset requirement, determining the page element as an advertisement conversion element, and marking the advertisement conversion element. According to the method, the interaction event corresponding to the page element of the interaction assembly in the page is monitored, whether the page element is the advertisement conversion element or not is judged according to the monitoring result, the advertisement conversion element is automatically identified from the advertisement page and marked, and therefore the method can be conveniently applied to display of the advertisement front card.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for processing an advertisement page, an electronic device, and a storage medium.
Background
The advertisement landing page usually contains not only text, pictures, etc., but also some advertisement conversion elements, such as forms, instant message input boxes, telephones, etc. Among them, these advertisement conversion elements play an important role in advertisement promotion.
Therefore, how to obtain the advertisement conversion element from the page is an urgent problem to be solved.
Disclosure of Invention
The application provides a method and a device for processing an advertisement page, electronic equipment and a storage medium.
According to an aspect of the present application, there is provided a method for processing an advertisement page, including:
acquiring a page to be processed;
analyzing the page to be processed to obtain page elements in the page to be processed;
responding to the page element as an interactive component, and monitoring an interactive event corresponding to the page element;
and responding to the monitoring result meeting the preset requirement, determining the page element as an advertisement conversion element, and marking the advertisement conversion element.
According to another aspect of the present application, there is provided an advertisement page processing apparatus, including:
the first acquisition module is used for acquiring a page to be processed;
the second acquisition module is used for analyzing the page to be processed so as to acquire page elements in the page to be processed;
the monitoring module is used for responding to the page element as an interactive component and monitoring an interactive event corresponding to the page element;
and the judging and marking module is used for responding to the monitoring result meeting the preset requirement, determining the page element as the advertisement conversion element and marking the advertisement conversion element.
According to another aspect of the present application, there is provided an electronic device including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of the above embodiments.
According to another aspect of the present application, there is provided a non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method according to the above-described embodiments.
According to another aspect of the present application, a computer program product is provided, comprising a computer program which, when executed by a processor, implements the method according to the above embodiments.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present application, nor do they limit the scope of the present application. Other features of the present application will become apparent from the following description.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
fig. 1 is a schematic flowchart of a method for processing an advertisement page according to an embodiment of the present application;
FIG. 2 is a flowchart illustrating another advertisement page processing method according to an embodiment of the present disclosure;
FIG. 3 is a flowchart illustrating another advertisement page processing method according to an embodiment of the present disclosure;
fig. 4 is a schematic structural diagram of a processing apparatus for an advertisement page according to an embodiment of the present application;
fig. 5 is a block diagram of an electronic device for implementing a method for processing an advertisement page according to an embodiment of the present application.
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
The following describes a processing method, an apparatus, an electronic device, and a storage medium of an advertisement page according to an embodiment of the present application with reference to the drawings.
Fig. 1 is a schematic flowchart of a method for processing an advertisement page according to an embodiment of the present application.
The processing method of the advertisement page in the embodiment of the application can be executed by the processing device of the advertisement page in the embodiment of the application, and the device can be configured in electronic equipment to realize the recognition of the advertisement conversion element from the advertisement page and the marking, so that the subsequent application to the display of the advertisement front card can be facilitated.
As shown in fig. 1, the method for processing the advertisement page includes:
The page to be processed in the present application may be an advertisement page, and the advertisement page may be understood as a landing page of an advertisement.
When the page to be processed is obtained, the page to be processed can be accessed according to the link corresponding to the page to be processed, and the loading of all contents of the page to be processed is waited to be completed.
And 102, analyzing the page to be processed to acquire page elements in the page to be processed.
After the page to be processed is obtained, the script file corresponding to the page to be processed can be analyzed to obtain the page elements in the page to be processed.
In the application, the page elements in the page to be processed may include characters, pictures, interactive components, and the like. The interactive component may refer to a page element that may be triggered to generate a next action, such as a page top control, an instant message input box, a phone, and the like.
And 103, responding to the situation that the page element is the interactive component, and monitoring the interactive event corresponding to the page element.
Due to the fact that the interaction component in the page can generate the next action, after the page elements in the page to be processed are obtained, the interaction event corresponding to the page elements can be monitored in real time in response to the fact that the page elements are the interaction components.
And 104, responding to the monitoring result meeting the preset requirement, determining the page element as an advertisement conversion element, and marking the advertisement conversion element.
In practical applications, the advertisement page may include an advertisement conversion element, such as telephone, instant messaging over network, etc., by which the user can communicate information with the advertisement promoter. That is, an advertisement conversion element may refer to an element in an advertisement page that may be used for information exchange with an advertisement promoter, and also belongs to an interactive component.
In the application, whether the page element is the advertisement conversion element or not can be judged according to the monitoring result of the page element. And under the condition that the monitoring result meets the preset requirement, determining the page elements as advertisement conversion elements, and marking the advertisement conversion elements to be distinguished from other page elements in the page to be processed.
Due to the interactive component, a next action may be generated, if the network request is not monitored as a result of the monitoring of the page element, the user may be considered to trigger the page element, and the advertisement promoter may not generate a response, so that the page element may be considered not to be an advertisement conversion element, such as a set-top control, a scroll bar, and the like.
If the monitoring result of the page element is that the network request is monitored, which indicates that the triggering page element can generate the network request, and the content of the request may be different due to the network request generated by triggering different page elements, it can be determined whether the page element is an advertisement conversion element according to the request content corresponding to the network request. For example, if the requested content is a word file, a new page, a picture, a video, etc., it may be considered that the page element is not an advertisement conversion element; if the requested content is customer service, the page element can be considered as an advertisement conversion element, and the advertisement conversion element is marked to be distinguished from other page elements.
In the embodiment of the application, the page to be processed is obtained; analyzing the page to be processed to obtain page elements in the page to be processed; responding to the page element as an interactive component, and monitoring an interactive event corresponding to the page element; and responding to the monitoring result meeting the preset requirement, determining the page element as an advertisement conversion element, and marking the advertisement conversion element. Therefore, the interaction event corresponding to the page element of the interaction component in the page is monitored, whether the page element is the advertisement conversion element or not is judged according to the monitoring result, the advertisement conversion element is automatically identified from the advertisement page and marked, and the method and the device can be conveniently applied to display of the advertisement front card.
Fig. 2 is a schematic flowchart of another advertisement page processing method according to an embodiment of the present application.
As shown in fig. 2, the method for processing the advertisement page includes:
And step 203, responding to the page element as an interactive component, and monitoring an interactive event corresponding to the page element.
In the present application, steps 201 to 203 are similar to steps 101 to 103, and thus are not described herein again.
In the process of identifying the advertisement conversion elements in the page, if the network request generated each time is sent to the advertisement promoter, the advertisement promoter can provide clients for users according to the network request, and because only the advertisement conversion elements in the page are identified, the advertisement promoter does not really want to communicate with the advertisement promoter, thereby causing resource waste and disturbing the advertisement promoter.
For example, if a communication page embedded with a customer service system is provided on an advertisement website, if a response of a customer party is triggered during each tentative visit, the customer service is allocated to the customer party for response, but the customer service does not want to talk with the customer service during automatic visit. Therefore, it will cause waste of resources and will also disturb the advertisement promoters.
Based on this, in the application, the network request can be intercepted and captured under the condition that the interaction event corresponding to the page element is monitored as the network request, so as to avoid sending the network request outwards and avoid disturbing an advertisement promoter.
In an ad page, a page element that can generate a network request, not necessarily an ad conversion element, such as a request to load another page, a request for a picture or video, etc. Therefore, in the present application, it may be determined whether the page element is an advertisement conversion element according to the network request, for example, the page element may be determined to be the advertisement conversion element in response to the network request meeting a preset requirement.
In practical application, if the uniform resource locator in the network request corresponding to the advertisement page element is different from the uniform resource locator in the network request corresponding to the common page element, the uniform resource locator in the network request can be obtained, and whether the page element is an advertisement conversion element or not is determined according to the uniform resource locator. For example, whether a page element is an advertisement conversion element may be determined according to a protocol header, a domain name, an extension suffix, and the like in a uniform resource locator.
Or, the content type identifier in the network request may also be acquired, and whether the page element is an advertisement conversion element may be determined according to the content type identifier in the network request. Wherein the content type identifier is used for indicating the type of the content requested by the network request.
For example, if the type indicated by the identifier of the content type in the network request is a picture format, a video format, or the like, it may be considered that the page element corresponding to the network request is not an advertisement conversion element.
To further improve the accuracy of the identification, or the uniform resource locator in the network request may be obtained to conform to the content type identifier. And determining the page element as an advertisement conversion element under the condition that the information in the uniform resource locator meets the preset condition and the content type identifier is the designated identifier.
Therefore, whether the page element is the advertisement conversion element or not is determined according to the uniform resource locator and the content type identifier in the network request, and therefore accuracy of the advertisement conversion element is improved.
After determining that the page elements are advertisement conversion elements, the advertisement conversion elements can be marked, so that all advertisement conversion elements in the page can be identified and marked.
In the embodiment of the application, when the page element is determined to be the advertisement conversion element in response to the monitoring result meeting the preset requirement, the network request can be intercepted in the case that the interaction event corresponding to the page element is monitored to be the network request, the page element is determined to be the advertisement conversion element in response to the network request meeting the preset requirement, and the advertisement conversion element is marked after the page element is determined to be the advertisement conversion element. Therefore, in the identification process, the monitored network request is intercepted, and the advertisement conversion elements in the page to be processed can be identified under the condition of avoiding disturbing an advertisement promoter.
In one embodiment of the application, the interactive component may also be triggered to generate an interactive event in response to the page element being an interactive component. That is, in the case that the page element is an interactive component, the page element may be triggered to generate an interactive event corresponding to the page element.
In the application, the type of the interactive component can be determined in response to the page element being the interactive component, and the interactive component is triggered according to the type of the interactive component.
Wherein, the type of the interactive component is different, and the adopted trigger operation may be different. For example, if the interactive component is a click-type control, a click operation may be performed on the interactive component, and if the interactive component is a touch-type control, a touch operation may be performed on the interactive component. As another example, if the interactive component is a slide-like control, a slide operation may be performed on the interactive component.
It should be noted that the above examples are only examples, and should not be construed as limiting the present application.
In the embodiment of the application, the type of the interactive component can be determined in response to the page element being the interactive component; and triggering the interactive component to generate an interactive event according to the type of the interactive component. Therefore, the triggering operation matched with the type of the interactive component is carried out according to the type of the interactive component, and the processing efficiency is improved.
In one embodiment of the application, after the advertisement conversion elements contained in the to-be-processed page are identified, the to-be-processed page and the advertisement conversion elements can be stored in an associated manner.
When a user uses a search engine to search, if the association degree of the search keyword and the page to be processed is greater than the association degree threshold value, when the search engine displays the search result, the advertisement conversion element corresponding to the page to be processed can be displayed on the display page. Therefore, the user can directly exchange information with an advertisement promoter by triggering the advertisement conversion element on the display page, the method is convenient and fast, and the conversion rate is improved.
For example, when a user searches a certain type of mobile phone game, a download link in an advertisement page corresponding to the searched content can be displayed in a search result page, and the game can be downloaded by clicking the download link, so that the access will of the user is increased.
For example, when a user searches a certain service (such as pulling a goods carrier), a telephone in an advertisement page corresponding to the searched service can be displayed in a search result page, and the user can directly contact a carrier through a telephone dialing button, so that the access will of the user is increased.
In the embodiment of the application, after the advertisement conversion elements contained in the page to be processed are distinguished, the page to be processed and the corresponding advertisement conversion elements are stored in a correlation mode, so that the advertisement conversion elements are conveniently and correspondingly pre-arranged on the advertisement searching front card to be displayed subsequently, and the advertisement conversion rate is improved.
Fig. 3 is a flowchart illustrating another advertisement page processing method according to an embodiment of the present application.
As shown in fig. 3, the method for processing the advertisement page includes:
And 304, responding to the monitoring result meeting the preset requirement, determining the page element as an advertisement conversion element, and marking the advertisement conversion element.
In the present application, steps 301 to 304 are similar to steps 101 to 104, and therefore are not described herein again.
And 305, selecting a target advertisement conversion element from the advertisement conversion elements corresponding to the page to be processed according to the theme of the page to be processed.
In practical applications, the page to be processed may contain a plurality of advertisement conversion elements, and the advertisement front card display area may be limited. Based on the method, the target advertisement conversion element can be selected from the advertisement conversion elements corresponding to the page to be processed according to the theme of the page to be processed.
In the application, the corresponding relationship between different topics and the advertisement conversion elements can be preset, the advertisement conversion elements corresponding to the topics of the page to be processed can be determined by utilizing the corresponding relationship, and the advertisement conversion elements are used as the target advertisement page conversion elements. In the corresponding relationship, the advertisement conversion element corresponding to the topic may refer to an advertisement conversion element with the highest user trigger probability or number.
Or, the association degree between each advertisement conversion element and the theme in the page to be processed may also be calculated, and in the case that the association degree between any advertisement conversion element and the theme is greater than the threshold value, any advertisement conversion element is taken as the target advertisement conversion element. Therefore, the advertisement transformation elements are screened through the relevance, and the screened advertisement transformation elements can be more accurate.
For example, the theme of the page to be processed is a game, the page to be processed includes advertisement conversion elements such as a phone and a game download link, and the game download link of the page to be processed can be used as a target advertisement conversion element.
And step 306, performing associated storage on the page to be processed and the target advertisement conversion element.
After the target advertisement conversion element is obtained, the page to be processed and the target advertisement conversion element can be stored in an associated manner, so that the target advertisement conversion element can be displayed in a front advertisement card in a subsequent process.
In the embodiment of the application, when the page to be processed and the corresponding advertisement conversion elements are stored in an associated manner, the target advertisement conversion elements can be selected from the advertisement conversion elements corresponding to the page to be processed according to the theme of the page to be processed; and performing associated storage on the page to be processed and the target advertisement conversion element. Therefore, the identified advertisement conversion elements are further screened through the theme of the page to be processed, so that the storage space is saved, and the user requirements are better met.
In order to implement the foregoing embodiments, an apparatus for processing an advertisement page is further provided in the embodiments of the present application. Fig. 4 is a schematic structural diagram of a device for processing an advertisement page according to an embodiment of the present application.
As shown in fig. 4, the apparatus 400 for processing an advertisement page includes:
a first obtaining module 410, configured to obtain a page to be processed;
the second obtaining module 420 is configured to parse the page to be processed to obtain page elements in the page to be processed;
the monitoring module 430 is configured to monitor an interaction event corresponding to a page element in response to the page element being an interaction component;
and the judgment marking module 440 is configured to determine that the page element is an advertisement conversion element in response to that the monitored result meets the preset requirement, and mark the advertisement conversion element.
In a possible implementation manner of this embodiment of the present application, the judgment marking module 440 includes:
the intercepting unit is used for intercepting the network request under the condition that the interaction event corresponding to the page element is monitored to be the network request;
and the determining unit is used for responding to the network request and meeting the preset requirement, and determining the page element as the advertisement conversion element.
In a possible implementation manner of the embodiment of the present application, the apparatus may include:
the determining module is used for responding to the page element as the interactive component and determining the type of the interactive component;
and the triggering module is used for triggering the interactive component according to the type of the interactive component so as to generate an interactive event.
In one possible implementation of the embodiments of the present application. A determination unit configured to:
acquiring a uniform resource locator and a content type identifier in a network request;
and determining the page element as an advertisement conversion element under the condition that the information in the uniform resource locator meets the preset condition and the content type identifier is the designated identifier.
In a possible implementation manner of the embodiment of the present application, the apparatus may further include:
and the storage module is used for performing associated storage on the page to be processed and the corresponding advertisement conversion element.
In a possible implementation manner of the embodiment of the present application, the storage module includes:
the selection unit is used for selecting a target advertisement conversion element from the advertisement conversion elements corresponding to the page to be processed according to the theme of the page to be processed;
and the storage unit is used for performing associated storage on the page to be processed and the target advertisement conversion element.
It should be noted that the explanation of the foregoing embodiment of the method for processing an advertisement page is also applicable to the apparatus for processing an advertisement page in this embodiment, and therefore, the details are not repeated herein.
In the embodiment of the application, the page to be processed is obtained; analyzing the page to be processed to obtain page elements in the page to be processed; responding to the page element as an interactive component, and monitoring an interactive event corresponding to the page element; and responding to the monitoring result meeting the preset requirement, determining the page element as an advertisement conversion element, and marking the advertisement conversion element. Therefore, the interaction event corresponding to the page element of the interaction component in the page is monitored, whether the page element is the advertisement conversion element or not is judged according to the monitoring result, the advertisement conversion element is automatically identified from the advertisement page and marked, and the method and the device can be conveniently applied to display of the advertisement front card.
There is also provided, in accordance with an embodiment of the present application, an electronic device, a readable storage medium, and a computer program product.
FIG. 5 illustrates a schematic block diagram of an example electronic device 700 that can be used to implement embodiments of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 5, the device 500 includes a computing unit 501, which can perform various appropriate actions and processes in accordance with a computer program stored in a ROM (Read-Only Memory) 502 or a computer program loaded from a storage unit 508 into a RAM (Random Access Memory) 503. In the RAM 503, various programs and data required for the operation of the device 500 can also be stored. The calculation unit 501, the ROM 502, and the RAM 503 are connected to each other by a bus 504. An I/O (Input/Output) interface 505 is also connected to the bus 504.
A number of components in the device 500 are connected to the I/O interface 505, including: an input unit 506 such as a keyboard, a mouse, or the like; an output unit 507 such as various types of displays, speakers, and the like; a storage unit 508, such as a magnetic disk, optical disk, or the like; and a communication unit 509 such as a network card, modem, wireless communication transceiver, etc. The communication unit 509 allows the device 500 to exchange information/data with other devices through a computer network such as the internet and/or various telecommunication networks.
The computing unit 501 may be a variety of general-purpose and/or special-purpose processing components having processing and computing capabilities. Some examples of the computing Unit 501 include, but are not limited to, a CPU (Central Processing Unit), a GPU (graphics Processing Unit), various dedicated AI (Artificial Intelligence) computing chips, various computing Units running machine learning model algorithms, a DSP (Digital Signal Processor), and any suitable Processor, controller, microcontroller, and the like. The computing unit 501 performs the respective methods and processes described above, such as the processing method of the advertisement page. For example, in some embodiments, the method of processing the advertising page may be implemented as a computer software program tangibly embodied in a machine-readable medium, such as storage unit 508. In some embodiments, part or all of the computer program may be loaded and/or installed onto the device 500 via the ROM 502 and/or the communication unit 509. When the computer program is loaded into the RAM 503 and executed by the computing unit 501, one or more steps of the method of processing advertisement pages described above may be performed. Alternatively, in other embodiments, the computing unit 501 may be configured by any other suitable means (e.g., by means of firmware) to perform the processing method of the advertisement page.
Various implementations of the systems and techniques described here above may be realized in digital electronic circuitry, Integrated circuitry, FPGAs (Field Programmable Gate arrays), ASICs (Application-Specific Integrated circuits), ASSPs (Application Specific Standard products), SOCs (System On Chip, System On a Chip), CPLDs (Complex Programmable Logic devices), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
Program code for implementing the methods of the present application may be written in any combination of one or more programming languages. These program codes may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus, such that the program codes, when executed by the processor or controller, cause the functions/operations specified in the flowchart and/or block diagram to be performed. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package partly on the machine and partly on a remote machine or entirely on the remote machine or server.
In the context of this application, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a RAM, a ROM, an EPROM (Electrically Programmable Read-Only-Memory) or flash Memory, an optical fiber, a CD-ROM (Compact Disc Read-Only-Memory), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a Display device (e.g., a CRT (Cathode Ray Tube) or LCD (Liquid Crystal Display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: LAN (Local Area Network), WAN (Wide Area Network), internet, and blockchain Network.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The Server may be a cloud Server, which is also called a cloud computing Server or a cloud host, and is a host product in a cloud computing service system, so as to solve the defects of high management difficulty and weak service expansibility in a conventional physical host and a VPS (Virtual Private Server). The server may also be a server of a distributed system, or a server incorporating a blockchain.
According to an embodiment of the present application, there is also provided a computer program product, which when executed by an instruction processor in the computer program product, performs the method for processing an advertisement page provided in the foregoing embodiment of the present application.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, as long as the desired results of the technical solutions disclosed in the present application can be achieved, and the present invention is not limited herein.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (17)
1. A method for processing an advertisement page comprises the following steps:
acquiring a page to be processed;
analyzing the page to be processed to obtain page elements in the page to be processed;
responding to the page element as an interactive component, and monitoring an interactive event corresponding to the page element;
and responding to the monitoring result meeting the preset requirement, determining the page element as an advertisement conversion element, and marking the advertisement conversion element.
2. The method of claim 1, wherein the determining that the page element is an advertisement conversion element in response to the result of the monitoring meeting a preset requirement comprises:
intercepting the network request under the condition that the interaction event corresponding to the page element is monitored to be the network request;
and responding to the network request meeting the preset requirement, and determining the page element as an advertisement conversion element.
3. The method of claim 1, further comprising:
in response to the page element being an interactive component, determining a type of the interactive component;
and triggering the interactive component to generate the interactive event according to the type of the interactive component.
4. The method of claim 2, wherein the determining that the page element is an advertisement conversion element according to the network request satisfying the preset requirement comprises:
acquiring a uniform resource locator and a content type identifier in the network request;
and determining the page element as an advertisement conversion element under the condition that the information in the uniform resource locator meets the preset condition and the content type identifier is the designated identifier.
5. The method of any of claims 1-4, further comprising:
and performing associated storage on the page to be processed and the corresponding advertisement conversion element.
6. The method of claim 5, wherein the associating and storing the to-be-processed page and the corresponding advertisement conversion element comprises:
selecting a target advertisement conversion element from the advertisement conversion elements corresponding to the page to be processed according to the theme of the page to be processed;
and performing associated storage on the page to be processed and the target advertisement conversion element.
7. The method of claim 6, wherein the selecting a target advertisement conversion element from the advertisement conversion elements corresponding to the page to be processed according to the theme of the page to be processed comprises:
and in the case that the association degree of any advertisement conversion element with the theme is larger than a threshold value, taking the any advertisement conversion element as the target advertisement conversion element.
8. An apparatus for processing an advertising page, comprising:
the first acquisition module is used for acquiring a page to be processed;
the second acquisition module is used for analyzing the page to be processed to acquire page elements in the page to be processed;
the monitoring module is used for responding to the page element as an interactive component and monitoring an interactive event corresponding to the page element;
and the judging and marking module is used for responding to the monitoring result meeting the preset requirement, determining the page element as the advertisement conversion element and marking the advertisement conversion element.
9. The apparatus of claim 8, wherein the decision maker module comprises:
the intercepting unit is used for intercepting the network request under the condition that the interaction event corresponding to the page element is monitored to be the network request;
and the determining unit is used for responding to the network request and meeting the preset requirement, and determining the page element as an advertisement conversion element.
10. The apparatus of claim 8, further comprising:
the determining module is used for responding to the page element as an interactive component and determining the type of the interactive component;
and the triggering module is used for triggering the interactive component according to the type of the interactive component so as to generate the interactive event.
11. The apparatus of claim 9, wherein the determining unit is to:
acquiring a uniform resource locator and a content type identifier in the network request;
and determining the page element as an advertisement conversion element under the condition that the information in the uniform resource locator meets the preset condition and the content type identifier is the designated identifier.
12. The apparatus of any of claims 8-11, further comprising:
and the storage module is used for performing associated storage on the page to be processed and the corresponding advertisement conversion element.
13. The apparatus of claim 12, the storage module comprising:
the selection unit is used for selecting a target advertisement conversion element from the advertisement conversion elements corresponding to the page to be processed according to the theme of the page to be processed;
and the storage unit is used for performing associated storage on the page to be processed and the target advertisement conversion element.
14. The apparatus of claim 13, wherein the selection unit is configured to:
and in the case that the association degree of any advertisement conversion element with the theme is larger than a threshold value, taking the any advertisement conversion element as the target advertisement conversion element.
15. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-7.
16. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-7.
17. A computer program product comprising a computer program which, when executed by a processor, implements the method according to any one of claims 1-7.
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