CN113569147B - Information pushing method, device, electronic equipment and storage medium - Google Patents
Information pushing method, device, electronic equipment and storage medium Download PDFInfo
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- CN113569147B CN113569147B CN202110851038.XA CN202110851038A CN113569147B CN 113569147 B CN113569147 B CN 113569147B CN 202110851038 A CN202110851038 A CN 202110851038A CN 113569147 B CN113569147 B CN 113569147B
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
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Abstract
The disclosure provides an information pushing method, an information pushing device, electronic equipment and a storage medium, relates to the field of big data, and particularly relates to information searching and content pushing technologies. The specific implementation scheme is as follows: collecting user behavior information through a pushing module and uploading the user behavior information to a pushing server, wherein the user behavior information is used for enabling the pushing server to screen out a client corresponding to the pushing information from at least one type of client, and sending the pushing information to the pushing module in the corresponding client; and acquiring the push information sent by the push server through the push module. The embodiment of the disclosure can improve the efficiency of information pushing.
Description
Technical Field
The disclosure relates to the field of big data, in particular to information searching and content pushing technologies, and specifically relates to an information pushing method, an information pushing device, electronic equipment and a storage medium.
Background
Currently, a background server of a client pushes content to the client so that the client displays the content on a notification bar, a floating window, or a popup window of the terminal.
At present, a client collects interest information of a user through browsing behaviors, clicking behaviors and the like of the user, performs tagging operation on the user according to the collected interest information, establishes an interest model of the user, creates push information content, matches users with the same tag according to content tags, pushes the client used by the users with the same tag, and displays push content in the client.
Disclosure of Invention
The disclosure provides an information pushing method, an information pushing device, electronic equipment and a storage medium.
According to an aspect of the present disclosure, there is provided an information pushing method, applied to a client, the method including:
the method comprises the steps that a packaged pushing module is obtained from a pushing server, and is installed and operated at a client;
collecting user behavior information through a pushing module, wherein the user behavior information comprises interest information, type identification information and user identification information;
the pushing information sent by the pushing server is obtained through the pushing module; the user behavior information is used for enabling the push service to inquire user interest data corresponding to push information in user interest data of a target type corresponding to type identification information corresponding to the push information provided by a sender, acquiring user identification information included in the corresponding user interest data, and determining a client of the user identification information under the target type according to the acquired type identification information and the user identification information;
User feedback information aiming at the pushing information is obtained through the pushing module and is uploaded to the pushing server
According to another aspect of the present disclosure, there is provided an information pushing method applied to a push server, the method including:
packaging the pushing module and transmitting the pushing module to the client so that the client installs and operates the pushing module;
acquiring user behavior information sent by a pushing module in a client;
according to the user behavior information, interest information, type identification information and user identification information are determined, and user interest data in a target format are generated and used as a user package;
storing the user interest data and constructing an index;
receiving a push task created by a sender and acquiring push information;
inquiring user interest data corresponding to push information in user interest data of a target type corresponding to type identification information corresponding to the push information in the index, acquiring user identification information included in the corresponding user interest data, and determining a client of the user identification information under the target type according to the acquired type identification information and the user identification information;
the push information is sent to a push module in the determined client;
Acquiring user feedback information sent by a pushing module in the determined client side aiming at the pushing information;
and taking the user feedback information as a feedback result of the push information and feeding back the feedback result to a sender of the push information.
According to another aspect of the present disclosure, there is provided an information pushing apparatus configured to a client, the apparatus including:
the installation and operation module is used for acquiring the packaged pushing module from the pushing server and installing and operating the pushing module at the client;
the pushing module is used for collecting user behavior information through the pushing module, wherein the user behavior information comprises interest information, type identification information and user identification information;
the pushing module is further used for acquiring the pushing information sent by the pushing server through the pushing module; the user behavior information is used for enabling the push service to inquire user interest data corresponding to push information in user interest data of a target type corresponding to type identification information corresponding to the push information provided by a sender, acquiring user identification information included in the corresponding user interest data, and determining a client of the user identification information under the target type according to the acquired type identification information and the user identification information;
The pushing module is further configured to obtain user feedback information for the pushing information through the pushing module, and upload the user feedback information to the pushing server.
According to another aspect of the present disclosure, there is provided an information pushing apparatus configured to a pushing server, the apparatus including:
the packaging issuing module is used for packaging the pushing module and issuing the pushing module to the client so that the client can install and operate the pushing module;
the user behavior information acquisition module is used for acquiring the user behavior information sent by the pushing module in the client;
the index construction module is used for determining interest information, type identification information and user identification information according to the user behavior information, and generating user interest data in a target format as a user package; storing the user interest data and constructing an index;
the push information acquisition module is used for receiving a push task created by a sender and acquiring push information;
the pushing information sending module is used for inquiring user interest data corresponding to pushing information in user interest data of a target type corresponding to type identification information corresponding to the pushing information in the index, acquiring user identification information included in the corresponding user interest data, determining a client of the user identification information under the target type according to the acquired type identification information and the user identification information, and sending the pushing information to the pushing module in the determined client;
The user feedback information acquisition module is used for acquiring user feedback information sent by the pushing module aiming at the pushing information in the corresponding client;
and the push information feedback module is used for taking the user feedback information as a feedback result of the push information and feeding back the feedback result to a sender of the push information.
According to another aspect of the present disclosure, there is provided an electronic device including:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein, the liquid crystal display device comprises a liquid crystal display device,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the information pushing method of any one of the embodiments of the present disclosure.
According to another aspect of the present disclosure, there is provided a non-transitory computer-readable storage medium storing computer instructions for causing the computer to perform the information push method according to any of the embodiments of the present disclosure.
According to another aspect of the present disclosure, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the information push method according to any of the embodiments of the present disclosure.
The embodiment of the disclosure can improve the efficiency of information pushing.
It should be understood that the description in this section is not intended to identify key or critical features of the embodiments of the disclosure, nor is it intended to be used to limit the scope of the disclosure. Other features of the present disclosure will become apparent from the following specification.
Drawings
The drawings are for a better understanding of the present solution and are not to be construed as limiting the present disclosure. Wherein:
fig. 1 is a schematic diagram of an information pushing method according to an embodiment of the present disclosure;
FIG. 2 is a schematic diagram of an information pushing method according to an embodiment of the present disclosure;
FIG. 3 is a schematic diagram of an information pushing method according to an embodiment of the present disclosure;
FIG. 4 is a schematic diagram of an information pushing method according to an embodiment of the present disclosure;
FIG. 5 is a scene diagram of an information push method in which embodiments of the present disclosure may be implemented;
FIG. 6 is a schematic diagram of an information pushing device according to an embodiment of the present disclosure;
FIG. 7 is a schematic diagram of an information pushing device according to an embodiment of the present disclosure;
fig. 8 is a block diagram of an electronic device for implementing an information push method of an embodiment of the present disclosure.
Detailed Description
Exemplary embodiments of the present disclosure are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present disclosure to facilitate understanding, and should be considered as merely exemplary. Accordingly, one of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present disclosure. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present disclosure, where the embodiment may be applicable to a case where pushed information is displayed on a client. The method of the embodiment can be executed by an information pushing device, the device can be implemented in a software and/or hardware mode, and the device is specifically configured in an electronic device with a certain data operation capability, and the electronic device can be a client device, for example, a mobile phone, a tablet computer, a vehicle-mounted terminal, a desktop computer and the like.
S101, collecting user behavior information through a pushing module and uploading the user behavior information to a pushing server, wherein the user behavior information is used for enabling the pushing server to screen out a client corresponding to the pushing information from at least one type of client, and sending the pushing information to the pushing module in the corresponding client.
The push module is a functional program with the current client as the operating environment, which may be the host program with respect to the push module. Illustratively, the push module is a software development kit (Software Development Kit, SDK). The pushing module is used for interacting with the pushing server, collecting user behavior information of the current client, sending the user behavior information to the pushing server, receiving pushing information sent by the pushing server, and sending the pushing information to the current client.
The user behavior information may be data generated during the interaction of the user with the current client, where the user behavior information is used to determine characteristics of the user to determine content of interest to the user, and is displayed to the user as push information. At the server side, the pushing server can detect the characteristics of the user according to the collected user behavior information, determine the content interested by the user, inquire the user interested in the pushing information according to the pushing information when the pushing information is needed, and push the user interested in the pushing information to the client side of the user interested in the pushing information.
The pushing module is a universal module and can be installed in different types of clients, and the pushing module can be operated by downloading and installing the different types of clients, so that the information pushing function of the pushing module is realized. The user behavior information is used for being matched with the push information together, so that the push server screens out the target type from at least one type, and screens out the corresponding client from at least one client of the target type.
Wherein, the different types of clients may refer to clients having different services or functions, and the different types of clients may not limit fields and usage scenarios, etc. For example, different types of clients may include document reading clients, community interaction clients, browser clients, map clients, vehicle clients, input method clients, news information-type clients, image browsing clients, audio playing clients, video playing clients, cloud storage clients, and so forth. Accordingly, the user behavior information of the document reading client can be the document type, the click rate of various types and the like. The user behavior of the community interaction client may be the type of the interaction content, the interaction frequency, etc. The user behavior information of the browser client may be the type of the website or web page, the click rate of each type, and the like. The user behavior information of the map client may be a starting position, a target position, a priority type of the navigation route, etc. The user behavior of the vehicle client may be the frequency of use of the vehicle. The user behavior information of the input method client may be the type of input content, the input frequency, etc. The user behavior information of the news information client, the image browsing client, the audio playing client and the video playing client can be the type of browsing content, the browsing frequency and the like. The frequency of use of the cloud storage client, the remaining space, and the like.
The user groups of different types of clients are not the same, the user behaviors to be collected are different, the characteristics of the users to be detected are different, and the push information to be displayed is different, so that each type of client needs to be distinguished to collect user behavior information independently, namely the user behavior information corresponds to the type of the client, and more particularly, the user behavior information corresponds to one client in at least one type of client. The type identification information of different types of clients is different. The same type of client may include clients that may be used by different users, with different user identification information for the clients used by different users. The client corresponding to the push information may be a client used by a user in a certain type of client, that is, the type of client is distinguished, and the clients used by different users in the type are distinguished.
At the server, the push server detects content of interest to each user in a user group using different types of clients according to user behavior information generated by the different types of clients. And, push information corresponding to different types of clients is different. And inquiring users interested in the push information according to a certain type of client corresponding to the push information and all user behavior information collected by the type of client, determining the used client, and determining the client as a client needing to send the push information. Therefore, the user behavior information and the push information cooperate together to determine the client of the push information to be sent by the push server.
S102, acquiring the push information sent by the push server through the push module.
The current client cannot communicate directly with the push server. The current client communicates with the pushing server through the pushing module, and the current client can receive pushing information sent by the pushing server through the pushing module. The push information function is integrated into the push module, so that the repeated development of the same push information function by a plurality of types of clients can be reduced, the labor cost of the push function development can be reduced, the development efficiency of the push function is improved, and the realization efficiency of push is improved.
The current client acquires the push information and can display the push information in a display interface, wherein the push information can be displayed without being executed by a push module. The current client is a local device executing the information pushing method of any embodiment of the disclosure. The display mode and the content of the push information are not limited. By way of example, push information may include text, images, video, and the like. The display position of the push information can be determined according to the configuration information of the current client, for example, the push information can be displayed in a scrolling manner at the top end of a display interface of the current client. There are other cases, in particular, that can be provided.
In the prior art, for each client of different types, a push server corresponding to the type is built, click behaviors of a user are collected, labels of the user are analyzed, index construction is carried out, and finally pushing is carried out. And the repeated development condition exists in the corresponding pushing servers and clients of different types, so that the manpower is wasted.
According to the technical scheme, the user behavior information of the client is collected through the pushing module and uploaded to the pushing server, so that the pushing server screens the client corresponding to the pushing information in at least one type of client according to the collected user behavior information and sends the pushing information to the screened client, the pushing information sent by the pushing server is received and displayed, the pushing module is actually interacted with the pushing server, and the user behavior information collected by a plurality of types of clients is centrally managed through the pushing server, so that interaction between one universal pushing module and the pushing server is realized, the information pushing function of the client is realized, the universality of the pushing module is improved, the repeated development cost of the pushing function of the plurality of types of clients is reduced, development resources are saved, the realization efficiency of the pushing function of the plurality of types of clients is improved, and the information pushing efficiency is improved.
Fig. 2 is a flowchart of another information pushing method according to an embodiment of the present disclosure, which is further optimized and expanded based on the above technical solution, and may be combined with the above various alternative embodiments. Can be optimized as: and acquiring user feedback information aiming at the push information through the push module, and uploading the user feedback information to the push server.
S201, collecting user behavior information through a pushing module and uploading the user behavior information to a pushing server, wherein the user behavior information is used for enabling the pushing server to screen out a client corresponding to the pushing information from at least one type of client, and sending the pushing information to the pushing module in the corresponding client.
Optionally, the uploading to the push server includes: acquiring type identification information and user identification information of a current client through the pushing module; the type identification information and the user identification information of the current client are added into the user behavior information through the pushing module and uploaded to a pushing server; the type identification information is used for the push server to screen out a target type client from at least one type client; the user identification information is used for the pushing server to screen out the client corresponding to the pushing information from the client of the target type.
The type identification information is used to determine the type of the client. Different types of clients provide different services or functions, and the same type of client provides the same service or function. The user identification information is used to determine a client used by a certain user among the same type of clients.
The target type corresponds to the type identification information, the user identification information is used for identifying a certain client under the target type, and the user behavior information of a user using the client corresponds to the push information. Thus, the type identification information is added to the user behavior information so that the server classifies the user behavior information into the user behavior information of the user group of the client of the target type corresponding to the type identification information, and the user identification information is added to the user behavior information so that the server classifies the user behavior information into the user behavior information of the user of the client corresponding to the user identification information under the client of the target type. Therefore, different types of clients are distinguished, interested contents of the user are determined aiming at the same type of client, the clients used by the interested user are screened out aiming at push information, pushing is performed, and the accuracy of pushing is improved.
By adding the type identification information and the user identification information to the user behavior information and using the user behavior information to screen the client corresponding to the push information under the target type client by the push server, the push accuracy and the push accuracy of the push information can be improved.
S202, the pushing information sent by the pushing server is obtained through the pushing module.
S203, acquiring user feedback information aiming at the pushing information through the pushing module, and uploading the user feedback information to the pushing server.
The user feedback information may refer to operation information of push information presented by the current client. For example, the user feedback information includes click operation information for the push information. User feedback information is collected for the push information, and the user feedback information can be used as a push feedback result of the push information.
According to the technical scheme, the user feedback information of the user aiming at the pushing information input is collected, and the pushing server is uploaded, so that the feedback result of the pushing information can be fed back in time, and the feedback efficiency and instantaneity of pushing are improved.
Fig. 3 is a flowchart of an information pushing method according to an embodiment of the present disclosure, where the embodiment may be applicable to a case where a pushing server issues push information to a client. The method of the embodiment can be executed by an information pushing device, the device can be realized in a software and/or hardware mode, and the device is specifically configured in an electronic device with a certain data operation capability, and the electronic device can be a server-side device.
S301, user behavior information sent by a pushing module in the client is obtained and stored.
The pushing server is communicated with the pushing module in the client, the pushing module can be directly downloaded and installed in the client for operation and use, related functions can be prevented from being developed in the client, and repeated development of the pushing function of the client is reduced. The push server can acquire and store user behavior information of different types of clients, and centralized management of the user behavior information of the different types of clients is achieved, so that a push function of one push server for the different types of clients is achieved, the situation that corresponding push servers are respectively built for each type of client can be avoided, and development cost of the push function is increased.
S302, push information is obtained.
The push information may be information pushed to the target type client, and the user using the target type client is interested in the pushed information. The push information is typically configured with type identification information and push content information for the client. The client of the target type can be determined according to the type identification information; from the push content information, it may be determined which users in a community of users using the targeted type of client are interested in the push content information.
S303, inquiring a client corresponding to the push information in at least one type of client according to the pre-stored user behavior information of the client, and sending the push information to a push module in the corresponding client.
The pre-stored user behavior information of the client is used for detecting content interested by the user, interest information is added to each user, and a corresponding relation between the user identification information and the interest information is established. The interest information classifies the content of interest of the user so as to accurately inquire the interested user according to the pushing information, and the interest information is used for determining user identification information corresponding to the pushing information, so that a corresponding client is determined. For example, according to the type identification information of the push information, determining a target type in at least one type, detecting interest information corresponding to the push content information in the push information, inquiring user identification information corresponding to the interest information, and determining a client corresponding to the push information in the clients of the target type. The client receiving the push information may display the push information in a display interface.
According to the technical scheme, the user behavior information of the client is collected through the receiving pushing module, the client corresponding to the pushing information is inquired in at least one type of client according to the user behavior information of the client stored in advance, the pushing information is sent, the user behavior information collected by a plurality of types of clients is managed in a centralized mode, the interaction function with the pushing module in each type of client is provided, the universality of the pushing module and the pushing server is improved, the repeated development cost of constructing different pushing servers for each type of client is reduced, development resources are saved, the implementation efficiency of the pushing function of the plurality of types of clients is improved, and the information pushing efficiency is improved.
Fig. 4 is a flowchart of another information pushing method according to an embodiment of the present disclosure, which is further optimized and expanded based on the above technical solution, and may be combined with the above various alternative embodiments. User behavior information sent by a pushing module in a client is obtained, and storage can be embodied as: acquiring user behavior information sent by a pushing module in a client; extracting interest information, type identification information and user identification information of the user behavior information, and generating user interest data in a target format; and storing the user interest data and constructing an index.
S401, user behavior information sent by a pushing module in the client is obtained.
S402, according to the user behavior information, interest information, type identification information and user identification information are determined, and user interest data in a target format is generated.
The interest information is used to describe content of interest to the user. The user interest data is used for establishing a relation among interest information, type identification information and user identification information, so that subsequent inquiry is facilitated. The type identification information and the user identification information may be extracted from the user behavior information. Interest information may be detected based on user behavior information. And storing the interest information, the type identification information and the user identification information according to a target format to form user interest data. By way of example, the user interest data in the target format may be a file of n rows and m columns, each row representing information of one user, and each column representing one interest word.
The interest information can be detected only according to the currently collected user behavior information, or the historically collected user behavior information can be queried according to the type identification information and the user identification information, and the interest information can be detected by combining the currently collected user behavior information. The detection mode of the interest information can be to judge the user behavior information one by one according to a preset rule, and when a certain rule is met, the interest words corresponding to the rule are obtained until all rule judgment is completed, and the corresponding interest words form the interest information. In addition, the user behavior information can be input into a pre-trained interest word detection model through constructing a machine learning model, so that the interest word output by the interest word detection model is obtained, and the interest information is formed, wherein the interest word detection model can be a convolutional neural network, a generation countermeasure network or a recursion tensor neural network and the like.
S403, storing the user interest data and constructing an index.
The index may be an inverted index, and is used for finding user interest data according to interest tags of users, specifically, for querying the user interest data according to push information, and determining corresponding clients according to type identification information and user identification information in the user interest data.
S404, push information is obtained.
S405, according to the pre-stored user behavior information of the client, inquiring the client corresponding to the push information in at least one type of client, and sending the push information to the push module in the corresponding client.
Inquiring a client corresponding to the push information according to the pre-constructed index, and sending the push information to a push module in the corresponding client.
Optionally, the querying, according to the pre-stored user behavior information of the client, the client corresponding to the push information in at least one type of client includes: inquiring type identification information corresponding to the push information and corresponding user identification information in the index; determining a client of a target type according to the corresponding type identification information; and determining the client corresponding to the push information in the client of the target type according to the corresponding user identification information.
The type identification information is used for determining the type of the client and corresponds to the target type. The user identification information is used to determine a client used by a certain user among clients of a target type. The user interest data corresponding to the push information can be queried, and the type identification information and the user identification information in the user interest data are determined to be the type identification information corresponding to the push information and the corresponding user identification information.
Further, the type identification information of the push information may be specified in advance so that the type identification information may be extracted from the push information, or in the case of acquiring input data including the push information, the type identification information is extracted from the input data and determined as the type identification information corresponding to the push information. At this time, the user interest data under the target type can be queried in the index according to the type identification information of the push information, the matched interest information is queried according to the interest tag in the push information, and the user identification information in the user interest data to which the matched interest information belongs is determined to be the user identification information corresponding to the push information.
According to the method, the client corresponding to the pushing information is queried according to the pre-constructed index, the client corresponding to the pushing information under the target type is determined, different types of clients can be accurately distinguished, the client used by a user needing to be pushed is accurately queried in the client of the target type needing to be pushed, and the pushing accuracy is improved.
Optionally, the information pushing method further includes: acquiring user feedback information sent by a pushing module in the corresponding client side aiming at the pushing information; and taking the user feedback information as a feedback result of the push information and feeding back the feedback result to a sender of the push information.
And the user feedback information is used as a feedback result of the push information and is fed back to a sender of the push information, so that the sender can acquire the push effect of the push information in time. The feedback mode may be that the feedback mode is displayed to the sender user in a display screen for browsing.
By acquiring the user feedback information input by the user aiming at the push information and feeding back the user feedback information to the sender of the push information, the feedback result of the push information can be fed back in time, and the feedback efficiency and instantaneity of push are improved.
According to the technical scheme, the interest information, the type identification information and the user identification information are determined according to the user behavior information, the user interest data construction index is generated, clients used by different users in different types can be managed, the clients used by the interested users can be accurately inquired according to the pushing information and pushed, the pushing accuracy is improved, the universality of the pushing server is improved, the repeated development cost of constructing different pushing servers for each type of client is reduced, development resources are saved, the implementation efficiency of pushing functions of the multiple types of clients is improved, and the information pushing efficiency is improved.
Fig. 5 is a scene diagram of an information pushing method according to an embodiment of the disclosure, where the information pushing method includes:
s501, the pushing server packages the pushing module and sends the pushing module to the client so that the client installs and operates the pushing module and receives user behavior information sent by the pushing module.
And the pushing module in the client collects user behavior information of the client according to the development specification and uploads the user behavior information to the pushing server.
S502, the pushing server determines interest information, type identification information and user identification information according to the user behavior information.
The user behavior information belongs to log information, and the push server can extract interest information, type identification information and user identification information from the user behavior information through the log analysis module.
S503, the pushing server generates a user package according to the interest information, the type identification information and the user identification information.
The push server can output a user package through the log analysis module according to the interest information, the type identification information and the user identification information, wherein the user package is a file of n rows and m columns, each row is information of a user, and each interest word is in one column.
S504, the pushing server constructs an index according to the user package.
The recall module in the push server builds an index based on the user package, the index is an inverted index, and a user list can be found according to interest tags (tags) of users.
S505, the push server receives the push task created by the sender and acquires push information.
The sender of the push information, namely the business party, creates a push task in the push server, and inputs information such as a title, a description, interest words to be pushed, a business identifier (namely type identifier information) and the like. And extracting the interest words and the type identification information according to the pushing task to generate pushing information.
S506, the pushing server recalls the client used by the user needing pushing in the constructed index according to the pushing information.
The recall module of the push server carries out recall, a user list interested in the interest words in the push information is queried in a client of the target type corresponding to the service identification, namely, a user packet which the interest words corresponding to the push information belong to is queried in a user packet of the target type corresponding to the type identification information, and the user identification information in the user packet is acquired, which is equivalent to querying the user interest data corresponding to the push information in the user interest data of the target type corresponding to the type identification information according to the push information, and acquiring the user identification information included in the corresponding user interest data. And finally, determining the client of the user identification information under the target type according to the type identification information and the user identification information.
S507, the client receives push information sent by the push server through the push module.
Pushing the client-side to a pushing module of the client-side through a channel module of the pushing server.
S508, the client feeds back information to the user of the push information through the push module.
The user feedback information may be a click action for the push information. If the user clicks the push information, the push module may report the log.
S509, the pushing server generates a pushing effect report according to the user feedback information sent by the pushing module.
The push server can calculate the click rate of the push information through the log analysis module, and the click rate is displayed on the push server for the sender of the push information to check.
According to the technical scheme, the push server only needs to package the SDK of the push function, the user behavior information is reported according to the development specification of the SDK, and the analysis rule is set to finish the online of the push capability, so that the development cost is greatly saved, and for the push server, only one server needs to be built, one client is connected, the zero development cost is realized, and the development cost is reduced.
Fig. 6 is a block diagram of an information pushing device according to an embodiment of the present disclosure, where the embodiment of the present disclosure is applicable to a case where pushed information is displayed on a client. The device is realized by software and/or hardware, and is specifically configured in an electronic device with certain data operation capability, wherein the electronic device can be a client device, and the client device can be a mobile phone, a tablet personal computer, a vehicle-mounted terminal, a desktop computer and the like.
An information pushing apparatus 600 as shown in fig. 6, comprising: a pushing module 601; wherein, the liquid crystal display device comprises a liquid crystal display device,
the pushing module 601 is configured to collect user behavior information and upload the user behavior information to a pushing server, where the user behavior information is used to enable the pushing server to screen a client corresponding to the pushing information from at least one type of client, and send the pushing information to the pushing module in the corresponding client;
the pushing module 601 is further configured to obtain the pushing information sent by the pushing server.
According to the technical scheme, the user behavior information of the client is collected through the pushing module and uploaded to the pushing server, so that the pushing server screens the client corresponding to the pushing information in at least one type of client according to the collected user behavior information and sends the pushing information to the screened client, the pushing information sent by the pushing server is received and displayed, the pushing module is actually interacted with the pushing server, and the user behavior information collected by a plurality of types of clients is centrally managed through the pushing server, so that interaction between one universal pushing module and the pushing server is realized, the information pushing function of the client is realized, the universality of the pushing module is improved, the repeated development cost of the pushing function of the plurality of types of clients is reduced, development resources are saved, the realization efficiency of the pushing function of the plurality of types of clients is improved, and the information pushing efficiency is improved.
Further, the pushing module 601 is further configured to obtain user feedback information for the pushing information, and upload the user feedback information to the pushing server.
Further, the pushing module 601: the method is also used for acquiring the type identification information and the user identification information of the current client; adding the type identification information and the user identification information of the current client into the user behavior information, and uploading the type identification information and the user identification information to a pushing server; the type identification information is used for the push server to screen out a target type client from at least one type client; the user identification information is used for the pushing server to screen out the client corresponding to the pushing information from the client of the target type.
The information pushing device can execute the information pushing method provided by any embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of executing the information pushing method.
Fig. 7 is a block diagram of an information pushing device in an embodiment of the present disclosure, where the embodiment of the present disclosure is applicable to a case where a pushing server issues push information to a client. The device is realized by software and/or hardware, and is specifically configured in an electronic device with certain data operation capability, wherein the electronic device can be a server-side device.
An information pushing apparatus 700 as shown in fig. 7 includes: a user behavior information acquisition module 701, a push information acquisition module 702, and a push information transmission module 703; wherein, the liquid crystal display device comprises a liquid crystal display device,
the user behavior information acquisition module 701 is configured to acquire and store user behavior information sent by the pushing module in the client;
a push information acquisition module 702, configured to acquire push information;
the push information sending module 703 is configured to query a client corresponding to the push information in at least one type of client according to the pre-stored user behavior information of the client, and send the push information to the push module in the corresponding client.
According to the technical scheme, the user behavior information of the client is collected through the receiving pushing module, the client corresponding to the pushing information is inquired in at least one type of client according to the user behavior information of the client stored in advance, the pushing information is sent, the user behavior information collected by a plurality of types of clients is managed in a centralized mode, the interaction function with the pushing module in each type of client is provided, the universality of the pushing module and the pushing server is improved, the repeated development cost of constructing different pushing servers for each type of client is reduced, development resources are saved, the implementation efficiency of the pushing function of the plurality of types of clients is improved, and the information pushing efficiency is improved.
Further, the user behavior information obtaining module 701 includes: the user behavior information receiving unit is used for acquiring the user behavior information sent by the pushing module in the client; the interest data generating unit is used for determining interest information, type identification information and user identification information according to the user behavior information and generating user interest data in a target format; and the index establishing unit is used for storing the user interest data and establishing an index.
Further, the push information sending module 703 includes: the index inquiring unit is used for inquiring the type identification information corresponding to the push information and the corresponding user identification information in the index; the type screening unit is used for determining a client of a target type according to the corresponding type identification information; and the client screening unit is used for determining the client corresponding to the push information from the clients of the target type according to the corresponding user identification information.
Further, the information pushing device further includes: the user feedback information acquisition module is used for acquiring user feedback information sent by the pushing module aiming at the pushing information in the corresponding client; and the push information feedback module is used for taking the user feedback information as a feedback result of the push information and feeding back the feedback result to a sender of the push information.
The information pushing device can execute the information pushing method provided by any embodiment of the disclosure, and has the corresponding functional modules and beneficial effects of executing the information pushing method.
In the technical scheme of the disclosure, the acquisition, storage, application and the like of the related user personal information or vehicle information all conform to the regulations of related laws and regulations, and the public order is not violated.
According to embodiments of the present disclosure, the present disclosure also provides an electronic device, a readable storage medium and a computer program product.
Fig. 8 illustrates a schematic block diagram of an example electronic device 800 that may be used to implement embodiments of the present disclosure. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular telephones, smartphones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the disclosure described and/or claimed herein.
As shown in fig. 8, the apparatus 800 includes a computing unit 801 that can perform various appropriate actions and processes according to a computer program stored in a Read Only Memory (ROM) 802 or a computer program loaded from a storage unit 808 into a Random Access Memory (RAM) 803. In the RAM 803, various programs and data required for the operation of the device 800 can also be stored. The computing unit 801, the ROM 802, and the RAM 803 are connected to each other by a bus 804. An input/output (I/O) interface 805 is also connected to the bus 804.
Various components in device 800 are connected to I/O interface 805, including: an input unit 806 such as a keyboard, mouse, etc.; an output unit 807 such as various types of displays, speakers, and the like; a storage unit 808, such as a magnetic disk, optical disk, etc.; and a communication unit 809, such as a network card, modem, wireless communication transceiver, or the like. The communication unit 809 allows the device 800 to exchange information/data with other devices via a computer network such as the internet and/or various telecommunication networks.
The computing unit 801 may be a variety of general and/or special purpose processing components having processing and computing capabilities. Some examples of computing unit 801 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various specialized Artificial Intelligence (AI) computing chips, various computing units running machine learning model algorithms, a Digital Signal Processor (DSP), and any suitable processor, controller, microcontroller, etc. The computing unit 801 performs the respective methods and processes described above, such as an information push method. For example, in some embodiments, the information pushing method may be implemented as a computer software program tangibly embodied on a machine-readable medium, such as the storage unit 808. In some embodiments, part or all of the computer program may be loaded and/or installed onto device 800 via ROM 802 and/or communication unit 809. When a computer program is loaded into RAM 803 and executed by computing unit 801, one or more steps of the information pushing method described above may be performed. Alternatively, in other embodiments, the computing unit 801 may be configured to perform the information push method by any other suitable means (e.g., by means of firmware).
Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuit systems, field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), systems On Chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs, the one or more computer programs may be executed and/or interpreted on a programmable system including at least one programmable processor, which may be a special purpose or general-purpose programmable processor, that may receive data and instructions from, and transmit data and instructions to, a storage system, at least one input device, and at least one output device.
Program code for carrying out methods of the present disclosure may be written in any combination of one or more programming languages. These program code may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus such that the program code, when executed by the processor or controller, causes the functions/operations specified in the flowchart and/or block diagram to be implemented. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package, partly on the machine and partly on a remote machine or entirely on the remote machine or server.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and pointing device (e.g., a mouse or trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic input, speech input, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a background component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such background, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), and the internet.
The computer system may include a client and a server. The client and server are typically remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server may be a cloud server, a server of a distributed system, or a server incorporating a blockchain.
It should be appreciated that various forms of the flows shown above may be used to reorder, add, or delete steps. For example, the steps recited in the present disclosure may be performed in parallel, sequentially, or in a different order, provided that the desired results of the technical solutions provided by the present disclosure are achieved, and are not limited herein.
The above detailed description should not be taken as limiting the scope of the present disclosure. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives are possible, depending on design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present disclosure are intended to be included within the scope of the present disclosure.
Claims (4)
1. An information pushing method is applied to a pushing server, and the method comprises the following steps:
packaging the pushing module and transmitting the pushing module to the client so that the client installs and operates the pushing module;
acquiring user behavior information sent by a pushing module in a client;
according to the user behavior information, interest information, type identification information and user identification information are determined, and user interest data in a target format are generated and used as a user package;
Storing the user interest data and constructing an index;
receiving a push task created by a sender and acquiring push information;
inquiring user interest data corresponding to push information in user interest data of a target type corresponding to type identification information corresponding to the push information in the index, acquiring user identification information included in the corresponding user interest data, and determining a client of the user identification information under the target type according to the acquired type identification information and the user identification information;
the push information is sent to a push module in the determined client;
acquiring user feedback information sent by a pushing module in the determined client side aiming at the pushing information;
and taking the user feedback information as a feedback result of the push information and feeding back the feedback result to a sender of the push information.
2. An information pushing device configured in a pushing server, the device comprising:
the packaging issuing module is used for packaging the pushing module and issuing the pushing module to the client so that the client can install and operate the pushing module;
the user behavior information acquisition module is used for acquiring the user behavior information sent by the pushing module in the client;
The index construction module is used for determining interest information, type identification information and user identification information according to the user behavior information, and generating user interest data in a target format as a user package; storing the user interest data and constructing an index;
the push information acquisition module is used for receiving a push task created by a sender and acquiring push information;
the pushing information sending module is used for inquiring user interest data corresponding to pushing information in user interest data of a target type corresponding to type identification information corresponding to the pushing information in the index, acquiring user identification information included in the corresponding user interest data, determining a client of the user identification information under the target type according to the acquired type identification information and the user identification information, and sending the pushing information to the pushing module in the determined client;
the user feedback information acquisition module is used for acquiring user feedback information sent by the pushing module aiming at the pushing information in the corresponding client;
and the push information feedback module is used for taking the user feedback information as a feedback result of the push information and feeding back the feedback result to a sender of the push information.
3. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein, the liquid crystal display device comprises a liquid crystal display device,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the information pushing method of claim 1.
4. A non-transitory computer-readable storage medium storing computer instructions for causing the computer to perform the information push method of claim 1.
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