CN113191823B - Method and server for targeted regional advertisement delivery - Google Patents

Method and server for targeted regional advertisement delivery Download PDF

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Publication number
CN113191823B
CN113191823B CN202110558237.1A CN202110558237A CN113191823B CN 113191823 B CN113191823 B CN 113191823B CN 202110558237 A CN202110558237 A CN 202110558237A CN 113191823 B CN113191823 B CN 113191823B
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reliability
order
terminal
location
credibility
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CN113191823A (en
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魏勇邦
李鑫
张志友
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Juhaokan Technology Co Ltd
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Juhaokan Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location

Abstract

The application discloses a method and a server for targeted regional delivery of advertisements in some embodiments, conditions for allowing advertisement content to be displayed are determined by using position reliability of a terminal, so that the accuracy of order delivery can be improved, and the delivery quantity demand of an advertiser can be further met. The method comprises the following steps: receiving a request for displaying advertisement content sent by a terminal, and determining a first position credibility and a second position credibility of the terminal according to an IP address and portrait data corresponding to the terminal; judging whether a first order exists or not; if the first order exists, transmitting the advertisement content in the first order to a terminal so that the terminal displays the advertisement content in the first order; if the first order does not exist, judging whether a second order exists or not; and if the second order exists, transmitting the advertisement content in the second order to the terminal so that the terminal displays the advertisement content in the second order.

Description

Method and server for targeted regional advertisement delivery
Technical Field
The present application relates to the technical field of advertisement delivery, and in particular, to a method and a server for delivering advertisements in targeted areas.
Background
In the related art, an advertiser requires that an advertisement to be delivered is directed to a city or province, and requires that a region be identified and delivered according to an ip address. Due to the network condition of the network operator, a single terminal may request different servers at different times, so that ip addresses of the terminals acquired by the servers are different, and regions corresponding to the different ip addresses searched by the ip address library are also different. When the terminal requests the advertisement, the server identifies that the terminal is city A, puts in the advertisement required to be put in the city A, and reports exposure monitoring, the city identified by the server of the third-party monitoring company is B, so that the advertisement putting can be judged to be invalid, and the problem that the putting quantity requirement of an advertiser cannot be met is caused.
Disclosure of Invention
The embodiment of the application provides a method and a server for targeted regional delivery of advertisements, which meet the delivery volume requirements of advertisers.
In a first aspect, a server is provided, and the server is configured to perform:
receiving a request for displaying advertisement content sent by a terminal, and determining a first position reliability and a second position reliability of the terminal according to an IP address and portrait data corresponding to the terminal, wherein the portrait data represents the position reliability history information of the terminal, and the geographical position range of the first position representation is located in the geographical position range of the second position representation;
judging whether a first order exists, wherein the first order is an order of which the position requirement in the order is met by first position credibility; if the first order exists, transmitting the advertisement content in the first order to a terminal so that the terminal displays the advertisement content in the first order; if the first order does not exist, judging whether a second order exists or not, wherein the second order is an order of which the position requirement in the order is met by the second position credibility;
and if the second order exists, transmitting the advertisement content in the second order to the terminal so that the terminal displays the advertisement content in the second order.
In some embodiments, the server is configured to perform determining a first location confidence level and a second location confidence level of the terminal based on the corresponding IP address and the portrait data of the terminal according to the following steps:
determining the current position according to the IP address;
and if the current position is the same as the third position in the image data, and the fourth position where the current position is located is the same as the fifth position where the third position is located, determining that the first position reliability is equal to the third position reliability in the image data, and the second position reliability is equal to the fifth position reliability, wherein the geographic position range represented by the current position is located in the geographic position range represented by the fourth position, and the geographic position range represented by the third position is located in the geographic position range represented by the fifth position.
In some embodiments, the server is further configured to perform:
and if the current position is different from the third position, the fourth position is the same as the fifth position, the credibility of the third position is subtracted from the credibility of the fifth position to obtain a first difference value, the first difference value is compared with the credibility of the third position, the first difference value with a small value or the credibility of the third position is determined as the credibility of the first position, and the credibility of the second position is determined as the credibility of the fifth position.
In some embodiments, the server is further configured to perform:
if the current position is different from the third position, and the fourth position is different from the fifth position, subtracting the reliability of the fifth position from 1 to obtain a second difference value, comparing the second difference value with the reliability of the third position, and determining the second difference value with a small value or the reliability of the third position as the reliability of the first position; and comparing the second difference with the fifth position credibility, and determining the second difference with a small value or the fifth position credibility as the second position credibility.
In some embodiments, the server is further configured to perform: if the second order does not exist, the advertisement content is not transmitted to the terminal.
In a second aspect, a method for targeting an advertisement to a geographic area is provided, including:
receiving a request for displaying advertisement content sent by a terminal, and determining a first position reliability and a second position reliability of the terminal according to an IP address and portrait data corresponding to the terminal, wherein the portrait data represents the position reliability history information of the terminal, and the geographical position range of the first position representation is located in the geographical position range of the second position representation;
judging whether a first order exists or not, wherein the first order is an order of which the position requirement in the order is met by the first position credibility; if the first order exists, transmitting the advertisement content in the first order to a terminal so that the terminal displays the advertisement content in the first order; if the first order does not exist, judging whether a second order exists or not, wherein the second order is an order of which the position requirement in the order is met by the second position credibility;
and if the second order exists, transmitting the advertisement content in the second order to the terminal so that the terminal displays the advertisement content in the second order.
In some embodiments, the step of determining the first and second location reliabilities of the terminal according to the corresponding IP address and the portrait data of the terminal includes:
determining the current position according to the IP address;
and if the current position is the same as the third position in the image data, and the fourth position where the current position is located is the same as the fifth position where the third position is located, determining that the first position reliability is equal to the third position reliability in the image data, and the second position reliability is equal to the fifth position reliability, wherein the geographic position range represented by the current position is located in the geographic position range represented by the fourth position, and the geographic position range represented by the third position is located in the geographic position range represented by the fifth position.
In some embodiments, the method further comprises:
and if the current position is different from the third position, the fourth position is the same as the fifth position, the credibility of the third position is subtracted from the credibility of the fifth position to obtain a first difference value, the first difference value is compared with the credibility of the third position, the first difference value with a small value or the credibility of the third position is determined as the credibility of the first position, and the credibility of the second position is determined as the credibility of the fifth position.
In some embodiments, the method further comprises:
if the current position is different from the third position, and the fourth position is different from the fifth position, subtracting the fifth position reliability from 1 to obtain a second difference value, comparing the second difference value with the third position reliability, and determining the second difference value or the third position reliability with a small value as the first position reliability; and comparing the second difference with the fifth position credibility, and determining the second difference with a small value or the fifth position credibility as the second position credibility.
In some embodiments, the method further comprises: if the second order does not exist, the advertisement content is not transmitted to the terminal.
In some embodiments, the method and the server for delivering the advertisements to the targeted regions determine the conditions for allowing the advertisement content to be displayed by using the position credibility of the terminal, so that the accuracy of order delivery can be improved, and the delivery quantity requirement of an advertiser can be further met. The method comprises the following steps: receiving a request for displaying advertisement content sent by a terminal, and determining a first position credibility and a second position credibility of the terminal according to an IP address and portrait data corresponding to the terminal; judging whether a first order exists or not; if the first order exists, transmitting the advertisement content in the first order to a terminal so that the terminal displays the advertisement content in the first order; if the first order does not exist, judging whether a second order exists or not; and if the second order exists, transmitting the advertisement content in the second order to the terminal so that the terminal displays the advertisement content in the second order.
Drawings
FIG. 1 illustrates a usage scenario of a display device according to some embodiments;
FIG. 2 illustrates a flow diagram of a method of ad targeting geographic placement, in accordance with some embodiments;
a flow diagram of yet another method of ad targeting geographic placement, in accordance with some embodiments, is illustrated in fig. 3.
Detailed Description
To make the purpose and embodiments of the present application clearer, the following will clearly and completely describe the exemplary embodiments of the present application with reference to the attached drawings in the exemplary embodiments of the present application, and it is obvious that the described exemplary embodiments are only a part of the embodiments of the present application, and not all of the embodiments.
It should be noted that the brief descriptions of the terms in the present application are only for the convenience of understanding the embodiments described below, and are not intended to limit the embodiments of the present application. These terms should be understood in their ordinary and customary meaning unless otherwise indicated.
The terms "first," "second," "third," and the like in the description and claims of this application and in the above-described drawings are used for distinguishing between similar or analogous objects or entities and not necessarily for describing a particular sequential or chronological order, unless otherwise indicated. It is to be understood that the terms so used are interchangeable under appropriate circumstances.
The terms "comprises" and "comprising," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or apparatus that comprises a list of elements is not necessarily limited to all elements expressly listed, but may include other elements not expressly listed or inherent to such product or apparatus.
The term "module" refers to any known or later developed hardware, software, firmware, artificial intelligence, fuzzy logic, or combination of hardware or/and software code that is capable of performing the functionality associated with that element.
Fig. 1 is a schematic diagram of a usage scenario of a display device according to an embodiment. As shown in fig. 1, the display apparatus 200 is also in data communication with a server 400, and a user can operate the display apparatus 200 through the smart device 300 or the control device 100.
In some embodiments, the control apparatus 100 may be a remote controller, and the communication between the remote controller and the display device includes at least one of an infrared protocol communication or a bluetooth protocol communication, and other short-distance communication methods, and controls the display device 200 in a wireless or wired manner. The user may control the display apparatus 200 by inputting a user instruction through at least one of a key on a remote controller, a voice input, a control panel input, and the like.
In some embodiments, the smart device 300 may include any of a mobile terminal, a tablet, a computer, a laptop, an AR/VR device, and the like.
In some embodiments, the smart device 300 may also be used to control the display device 200. For example, the display device 200 is controlled using an application program running on the smart device.
In some embodiments, the smart device 300 and the display device may also be used for communication of data.
In some embodiments, the display device 200 may also be controlled in a manner other than the control apparatus 100 and the smart device 300, for example, the voice instruction control of the user may be directly received by a module configured inside the display device 200 to obtain a voice instruction, or may be received by a voice control apparatus provided outside the display device 200.
In some embodiments, the display device 200 is also in data communication with a server 400. The display device 200 may be allowed to be communicatively connected through a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server 400 may provide various contents and interactions to the display apparatus 200. The server 400 may be a cluster or a plurality of clusters, and may include one or more types of servers.
In some embodiments, software steps executed by one step execution agent may be migrated on demand to another step execution agent in data communication therewith for execution. Illustratively, software steps performed by the server may be migrated to be performed on a display device in data communication therewith, and vice versa, as desired.
In some embodiments, the server may deliver the advertisement to a terminal device, which may be at least one of the display device 200 and the smart device 300.
In the related art, an advertiser requires that an advertisement to be delivered is directed to a city or province, and requires that a region be identified and delivered according to an ip address. Due to the network condition of the network operator, a single terminal may request different servers at different times, so that IP addresses of the terminals acquired by the servers are different, regions corresponding to the different IP addresses searched by the IP address library are different, and a problem of drift of an IP address determination region occurs. When the terminal requests the advertisement, the server identifies that the terminal is city A, puts in the advertisement required to be put in the city A, and reports exposure monitoring, the city identified by the server of the third-party monitoring company is B, so that the advertisement putting can be judged to be invalid, and the problem that the putting quantity requirement of an advertiser cannot be met is caused.
In some cases, the placement of the advertisement is ensured to meet the requirements of the advertiser by means of multi-placement. For example, the advertisement is mainly placed 1000 times in Beijing, but due to the network condition of the network operator, the IP address originally corresponding to Beijing may be identified as Tianjin, so that the number of times of placing the advertisement is increased to 1200 times in actual operation, and thus the placement amount in Beijing can be guaranteed even if some advertisements are identified as Tianjin. However, this method has obvious disadvantages, which may cause waste of advertisement inventory, and it should be explained that the advertisement inventory refers to the total number of times that the advertisement can be delivered, and exemplarily, the beijing area has 1000 terminals altogether, and the number of times that each terminal can deliver the advertisement is 2, and the advertisement inventory is 2= 1000=2000 times.
In order to avoid the above problems, embodiments of the present application provide a method for advertisement targeting regional delivery.
The terminal transmits a request for displaying advertisement content to the server. The terminal can be a display device or other devices capable of displaying advertisements.
As shown in fig. 2, the server receives a request for displaying advertisement content transmitted by the terminal S100. Illustratively, when the home page interface is displayed, the recommendation site on the home page interface needs to display the advertisement content, and the terminal sends a request for displaying the advertisement content to the server. The advertisement content is displayed on the recommendation position of the homepage interface, and a user can click the recommendation position through the control device to watch the advertisement content in a full screen mode or enter the content corresponding to the link address of the recommendation position, so that the user can know the specific situation of the advertisement content. In addition to this example, when the terminal needs to display the advertisement content in other cases, a request for displaying the advertisement content may be transmitted to the server. The application does not limit the time for sending the request for displaying the advertisement content to the server, and the request for displaying the advertisement content can be sent under any condition that the terminal is required to display the advertisement content.
S200, according to the IP address and the portrait data corresponding to the terminal, determining the first position credibility and the second position credibility of the terminal, wherein the geographical position range of the first position representation is located in the geographical position range of the second position representation.
For example, the geographic location range that the first location reliability can represent is location reliability with a city as a dimension, the geographic location range that the second location reliability can represent is location reliability with a province as a dimension, the location reliability can describe the accuracy of determining a location by an IP address, and when the location reliability is higher, the probability of drifting of the location determined by the IP address is smaller.
Each terminal in the application has corresponding portrait data, the portrait data represents position credibility historical information of the terminal, the portrait data comprises third position credibility and fifth position credibility, the third position credibility is the position credibility of the geographic position range represented by the third position credibility with the city as the dimensionality, and the fifth position credibility is the position credibility of the geographic position range represented by the fifth position credibility with the province as the dimensionality. How to determine the image data is described in detail below.
In some embodiments, the portrait data is determined from a log of a terminal, and the method for determining portrait data includes: as shown in fig. 3, in S201, a log of the terminal in a preset time period is acquired. In some implementations, the terminals have unique device identifications that correspond one-to-one with the terminals. And recording a sixth position of the terminal determined by the server after receiving the request in the log. In some embodiments, the sixth location characterizes a geographic range of locations in a city dimension. Illustratively, after the log records the request, the geographic position range represented by the sixth position of the terminal is determined to be Shanghai. Illustratively, where the above is mentioned with respect to the confidence level of the first location, the determined first location may be recorded in the log and the first location may be saved as a sixth location as the content in the log, so that the sixth location is the first location recorded in the log each time the advertising content is displayed.
S202, screening out the sixth position with the largest number in all logs. Illustratively, the display device has 20 logs in the last 7 days, wherein 17 logs determine that the sixth location of the display device is Qingdao, 2 logs determine that the sixth location of the display device is Jinan, and 1 log determines that the sixth location of the display device is Zheng. The sixth position with the largest number in all logs at this time is the Qingdao.
And S203, determining the third position credibility according to the sixth positions with the largest number.
In some embodiments, the step of determining the confidence level of the third location based on the largest number of sixth locations comprises: and dividing the number of logs corresponding to the sixth position with the maximum number by the total number of logs to obtain the third position credibility. In some embodiments, since the number of logs corresponds to the sum of the number of sixth locations appearing in the logs, the number of the sixth locations whose number is at most may also be divided by the sum of the number of sixth locations.
And S204, determining a seventh position where the sixth position with the largest number is located in the log. Illustratively, the geographic location range of the seventh location representation is dimensioned by the province. Illustratively, the sixth position where the number of logs is the largest is Qingdao, and the seventh position is Shandong province.
And S205, determining the fifth position reliability according to the seventh position. In some embodiments, the step of determining the reliability of the fifth location according to the second region includes: and dividing the number of the logs corresponding to the second region by the total number of the logs to obtain the fifth position reliability.
S206, image data is determined according to the sixth position, the third position reliability and the fifth position reliability which are the most. According to the embodiment of the application, the sixth position, the third position reliability and the fifth position reliability which are the most are combined into the portrait data.
Illustratively, the display device has 20 logs in the last 7 days, wherein 17 logs determine that the sixth position of the display device is Qingdao, 2 logs determine that the sixth position of the display device is Jinan, and 1 log determines that the sixth position of the display device is Zheng. At this time, the sixth position with the largest number in all the logs is a cyan island, and the number of the cyan islands is 17, and the number of the logs corresponding to the cyan island is divided by the number of the total logs to obtain the third position confidence, that is, 17/20=85%. The sixth position of the seventh position of the Qingdao also includes Jinan, and at this time, the number of the Qingdao and the number of the Jinan are added to be used as a log corresponding to the seventh position of the sixth position with the largest number in the log, that is, 17+2=19. And dividing the log corresponding to the seventh position by the total number of the logs to obtain the reliability of the fifth position, namely 19/20=95%. The portrait data for the display device includes the largest number of sixth position islands, a third position confidence level of 85% and a fifth position confidence level of 95%.
In some embodiments, the method for determining a first city credibility and a first provincial credibility based on the IP address and the portrait data comprises:
and determining the current position according to the IP address. It should be noted that each IP address is located to a location, and the geographic location range represented by the current location is defined by a city.
And if the current position is the same as the third position in the image data, and the fourth position where the current position is located is the same as the fifth position where the third position is located, determining that the first position reliability is equal to the third position reliability in the image data, and the second position reliability is equal to the fifth position reliability, wherein the geographic position range of the current position representation is located in the geographic position range of the fourth position representation, and the geographic position range of the third position representation is located in the geographic position range of the fifth position representation.
And if the current position is different from the third position, the fourth position is the same as the fifth position, the credibility of the third position is subtracted from the credibility of the fifth position to obtain a first difference value, the first difference value is compared with the credibility of the third position, the first difference value with a small value or the credibility of the third position is determined as the credibility of the first position, and the credibility of the second position is determined as the credibility of the fifth position. It should be noted that, since the current location is different from the third location, the sum of the first location reliability and the third location reliability is the fifth location reliability at the highest, and in addition, the above contents may find that the first location reliability is unlikely to exceed the fifth location reliability, the first location reliability takes a smaller value in the first difference and the third location reliability.
If the current position is different from the third position, and the fourth position is different from the fifth position, subtracting the reliability of the fifth position from 1 to obtain a second difference value, comparing the second difference value with the reliability of the third position, and determining the second difference value with a small value or the reliability of the third position as the reliability of the first position; and comparing the second difference with the fifth position credibility, and determining the second difference with a small value or the fifth position credibility as the second position credibility. It should be noted that, since the fourth location and the fifth location are different, the first location reliability may not exceed the second difference, and the third location reliability is determined based on the sixth location with the largest number, the first location reliability may not exceed the third location reliability. The second position reliability cannot exceed the fifth position reliability and the second difference, and therefore the second difference having a small value or the fifth position reliability is selected as the second position reliability.
As in table 1, the first and second positional reliabilities under different conditions are shown in table 1. Wherein the third position in the image data is C, the corresponding fifth position is P, the third position reliability is cc, the fifth position reliability is pc, pc > = cc, the current position corresponding to the current IP of the terminal is currentC, and the corresponding fourth position is currentP.
TABLE 1
First position confidence level Second degree of positional reliability
If currentC is C, it is inevitable that currentP is P ＝cc ＝pc
If currentC is not C and currentP is P ＝min(pc-cc，cc) ＝pc
If currentC is not C and currentP is not P ＝min(1-pc，cc) ＝min(1-pc，pc)
Illustratively, the current location is the Qingdao and the corresponding fourth location is the Shandong. When the third position in the image data is a Qingdao, the corresponding fifth position is a Shandong position, the third position reliability is 60%, and the fifth position reliability is 80%. At this time, the first positional reliability is 60%, and the second positional reliability is 80%.
The current position is in the south of the country, and the corresponding fourth position is in the east of the mountain. When the third position in the image data is a Qingdao, the corresponding fifth position is a Shandong position, the third position reliability is 60%, and the fifth position reliability is 80%. At this time, the first positional reliability is min (20%, 60%) =20%, and the second positional reliability is 80%.
The current position is the Taiyuan, and the corresponding fourth position is Shanxi. When the third position in the image data is a Qingdao, the corresponding fifth position is a Shandong position, the third position reliability is 60%, and the fifth position reliability is 80%. At this time, the first positional reliability is min (1-80%, 60%) =20%, and the second positional reliability is min (1-80%, 80%) 20%.
S300, judging whether a first order exists, wherein the first order refers to an order of which the position requirement in the order is met by the first position credibility. S400, if the first order exists, transmitting the advertisement content in the first order to a terminal so that the terminal can display the advertisement content in the first order. S500, if the first order does not exist, judging whether a second order exists or not, wherein the second order is an order of which the position requirement in the order is met by the second position credibility.
S600, if the second order exists, sending the advertisement content in the second order to a terminal so that the terminal can display the advertisement content in the second order. And S700, if the second order does not exist, not sending the advertisement content to the terminal.
In the embodiment of the application, a plurality of orders are preset, and each order comprises advertisement content and position requirements for allowing the advertisement content to be displayed. Advertisers need to put advertisements to different regions according to different audiences and crowds, so that operators set position requirements for allowing the advertisement content to be displayed correspondingly to each advertisement content. In the embodiment of the application, the position requirement is determined according to the position credibility.
For example, the location requirement in the third order is that the first location confidence level is greater than the first preset value, and the location requirement in the fourth order is that the second location confidence level is greater than the second preset value. And when the first position credibility is 90% and the first preset value is 80%, determining that the position requirement in the third order is met by the first position credibility, and determining that the third order is the first order. And when the first order exists, transmitting the advertisement content in the first order to the terminal. And when the first preset value is 95%, determining that the position requirement in the third order cannot be met by the first position credibility, determining that the first order does not exist, judging whether a second order exists or not, when the second position credibility is 95% and the second preset value is 90%, determining that the position requirement in the fourth order is met by the second position credibility, determining that the fourth order is the second order, and when the second order exists, sending the advertisement content in the second order to the terminal. And if the second preset value is 98%, determining that the position requirement in the fourth order cannot be met by the second position credibility, and not sending the advertisement content to the terminal when the second order does not exist.
In some embodiments, the method and the server for targeted advertisement regional delivery determine the conditions for allowing the advertisement content to be displayed by using the position reliability of the terminal, so that the accuracy of order delivery can be improved, and the delivery volume requirement of an advertiser can be met. The method comprises the following steps: receiving a request for displaying advertisement content sent by a terminal, and determining a first position reliability and a second position reliability of the terminal according to an IP address and portrait data corresponding to the terminal; judging whether a first order exists or not; if the first order exists, transmitting the advertisement content in the first order to a terminal so that the terminal displays the advertisement content in the first order; if the first order does not exist, judging whether a second order exists or not; and if the second order exists, transmitting the advertisement content in the second order to the terminal so that the terminal displays the advertisement content in the second order.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art will understand that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.
The foregoing description, for purpose of explanation, has been described with reference to specific embodiments. However, the illustrative discussions above are not intended to be exhaustive or to limit the embodiments to the precise forms disclosed above. Many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles and the practical application, to thereby enable others skilled in the art to best utilize the embodiments and various embodiments with various modifications as are suited to the particular use contemplated.

Claims (10)

1. A server, characterized in that the server is configured to perform:
receiving a request for displaying advertisement content sent by a terminal, and determining a first position reliability and a second position reliability of the terminal according to an IP address and portrait data corresponding to the terminal, wherein the portrait data represents position reliability historical information of the terminal, and a geographical position range of a first position representation is located in a geographical position range of a second position representation and is smaller than the geographical position range of the second position representation; the position credibility is used for describing the accuracy of determining the position according to the IP address, and the first position credibility is a probability value of a first region for determining the first position to be real according to the IP; the second position credibility is a probability value of a second region which is determined to be true according to the IP;
acquiring a plurality of preset orders, wherein the orders comprise advertisement content and position requirements;
when a first order exists in the orders, sending the advertisement content in the first order to a terminal, and judging a second order according to the position requirement and the second position credibility to enable the terminal to display the advertisement content 2 in the first order, wherein the first order is an order with a first position credibility requirement corresponding to the position requirement being greater than a first preset value, and the first order is an order with the position requirement being met by the first position credibility, and the condition that the position requirement is met by the first position credibility means that the first position credibility of the corresponding IP is greater than the first preset value;
when the first order does not exist in the order, acquiring a second order in the order, and sending the advertisement content in the second order to a terminal so that the terminal displays the advertisement content in the second order; the second order is an order with a second location reliability requirement corresponding to a location requirement being greater than a second preset value, the second order is an order with the location requirement being satisfied by the second location reliability, and the satisfaction of the location requirement by the second location reliability means that the second location reliability of the corresponding IP is greater than the second preset value.
2. The server of claim 1, wherein the server is configured to perform determining a first location confidence level and a second location confidence level for a terminal based on the IP address and the portrait data corresponding to the terminal, according to the following steps:
determining the current position according to the IP address;
if the current position is the same as the third position in the portrait data, and the fourth position where the current position is located is the same as the fifth position where the third position is located, determining that the first position reliability is equal to the third position reliability in the portrait data, and the second position reliability is equal to the fifth position reliability, wherein the geographic position range represented by the current position is located in the geographic position range represented by the fourth position and is smaller than the geographic position range represented by the fourth position; the geographic location range of the third location representation is within and less than the geographic location range of the fifth location representation.
3. The server of claim 2, wherein the server is further configured to perform:
if the current position is different from the third position, the fourth position is the same as the fifth position, a first difference is obtained by subtracting the third position reliability from the fifth position reliability, the first difference is compared with the third position reliability, the first difference with a small value or the third position reliability is determined as the first position reliability, and the second position reliability is determined as the fifth position reliability.
4. The server of claim 2, wherein the server is further configured to perform:
if the current position is different from the third position and the fourth position is different from the fifth position, subtracting the reliability of the fifth position from 1 to obtain a second difference value, comparing the second difference value with the reliability of the third position, and determining the second difference value with a small value or the reliability of the third position as the reliability of the first position; and comparing the second difference with the fifth position reliability, and determining the second difference with a small value or the fifth position reliability as the second position reliability.
5. The server of claim 1, wherein the server is further configured to perform: and when the second order does not exist in the order, not sending the advertisement content to the terminal.
6. A method for targeted regional delivery of advertisements, comprising:
receiving a request for displaying advertisement content sent by a terminal, and determining a first position credibility and a second position credibility of the terminal according to an IP address and portrait data corresponding to the terminal, wherein the portrait data represents the position credibility historical information of the terminal, and the geographical position range of the first position representation is located in the geographical position range of the second position representation and is smaller than the geographical position range of the second position representation; the position credibility is used for describing the accuracy of determining the position according to the IP address, and the first position credibility is a probability value of a first region for determining the first position to be real according to the IP; the second position credibility is a probability value of a second region which is determined to be true according to the IP;
acquiring a plurality of preset orders, wherein the orders comprise advertisement content and position requirements;
when a first order exists in the order, sending the advertisement content in the first order to a terminal, and judging a second order according to the position requirement and the second position reliability so that the terminal displays the advertisement content in the first order; the first order is an order with a first position credibility requirement corresponding to the position requirement larger than a first preset value, the first order is an order with the position requirement being met by the first position credibility, and the meeting of the position requirement by the first position credibility means that the first position credibility of the corresponding IP is larger than the first preset value;
when the first order does not exist in the orders, obtaining a second order in the orders, and sending the advertisement content in the second order to a terminal so that the terminal can display the advertisement content in the second order; the second order is an order with a second location reliability requirement corresponding to a location requirement being greater than a second preset value, the second order is an order with the location requirement being satisfied by the second location reliability, and the satisfaction of the location requirement by the second location reliability means that the second location reliability of the corresponding IP is greater than the second preset value.
7. The method of claim 6, wherein determining a first and second location trustworthiness of the terminal based on the IP address and the portrait data corresponding to the terminal comprises:
determining the current position according to the IP address;
if the current position is the same as the third position in the portrait data, and the fourth position where the current position is located is the same as the fifth position where the third position is located, determining that the first position reliability is equal to the third position reliability in the portrait data, and the second position reliability is equal to the fifth position reliability, wherein the geographic position range represented by the current position is located in the geographic position range represented by the fourth position and is smaller than the geographic position range represented by the fourth position; the geographic location range of the third location representation is within and less than the geographic location range of the fifth location representation.
8. The method of claim 7, further comprising:
if the current position is different from the third position, the fourth position is the same as the fifth position, a first difference is obtained by subtracting the third position reliability from the fifth position reliability, the first difference is compared with the third position reliability, the first difference with a small value or the third position reliability is determined as the first position reliability, and the second position reliability is determined as the fifth position reliability.
9. The method of claim 8, further comprising:
if the current position is different from the third position, and the fourth position is different from the fifth position, subtracting the fifth position reliability from 1 to obtain a second difference value, comparing the second difference value with the third position reliability, and determining the second difference value or the third position reliability with a small value as the first position reliability; and comparing the second difference with the fifth position reliability, and determining the second difference with a small value or the fifth position reliability as the second position reliability.
10. The method of claim 6, further comprising: and when the second order does not exist in the order, not sending the advertisement content to the terminal.
CN202110558237.1A 2021-05-21 2021-05-21 Method and server for targeted regional advertisement delivery Active CN113191823B (en)

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