CN107992525A - The method and apparatus of ad click amount on a kind of statistics APP - Google Patents

The method and apparatus of ad click amount on a kind of statistics APP Download PDF

Info

Publication number
CN107992525A
CN107992525A CN201711099118.4A CN201711099118A CN107992525A CN 107992525 A CN107992525 A CN 107992525A CN 201711099118 A CN201711099118 A CN 201711099118A CN 107992525 A CN107992525 A CN 107992525A
Authority
CN
China
Prior art keywords
data packet
request data
request
click
advertisement server
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
CN201711099118.4A
Other languages
Chinese (zh)
Inventor
黄丽花
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Taizhou Jiji Intellectual Property Operation Co.,Ltd.
Original Assignee
Shanghai Feixun Data Communication Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shanghai Feixun Data Communication Technology Co Ltd filed Critical Shanghai Feixun Data Communication Technology Co Ltd
Priority to CN201711099118.4A priority Critical patent/CN107992525A/en
Publication of CN107992525A publication Critical patent/CN107992525A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9566URL specific, e.g. using aliases, detecting broken or misspelled links
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0273Determination of fees for advertising

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The method and apparatus that the present invention provides ad click amount in a kind of statistics APP clients, wherein, the described method includes:It is ad-request to obtain the ad-request data packet that APP clients are sent to Advertisement Server when advertisement click events occur and record it;The ad-request data packet is sent to the Advertisement Server;When receiving the ad-request response data packet that the Advertisement Server returns, counter adds 1 automatically;The ad click amount of the APP clients is determined according to the count value of the counter of predetermined amount of time.According to the method for ad click amount on above-mentioned statistics APP, can more accurate, the reliable click volume for obtaining user and effectively clicking on, realize real pay-per-click.

Description

The method and apparatus of ad click amount on a kind of statistics APP
Technical field
The present embodiments relate to a kind of method and apparatus of ad click amount on the communications field, more particularly to statistics APP.
Background technology
Application program (Application, APP) refers to the third party application of smart mobile phone, is referred to as " mobile application ", Also referred to as " cell-phone customer terminal ".APP clients (APPClient) refer to the application client in mobile equipment, APP clients Running and computer send as the simple broadband internet of information, the information push between cell phone application exploitation software, except relying on Outside immediate communication tool, become more dependent on third party and push platform.
With the popularization of the mobile terminal devices such as smart mobile phone and iPad, people gradually get used to using in APP clients The mode of net, and domestic and international major service provider or electric business at present, have the APP clients of oneself, for example, the App of apple Store, the Google Play Store of Google, the Ovi store of Nokia, also have the BlackBerry App of blackberry, blueberry user World, the Marketplace of Microsoft, " wechat " etc..
APP species currently on the market is varied, including communication class, game class, amusement class, social class, practical life Class etc..Wherein game class is most popular, the highest cell phone application application of download currently on the market, secondly social class APP, the APP of well known social activity class have wechat, footpath between fields footpath between fields etc..The APP of the 3rd amusement class is come, it can be divided into several again Class:Song class, player class etc..
With the popularization of intelligent terminal, mobile phone mobile applications (APP) market is expected, and numerous investors pour in This market, so that the quantity of APP is in the growth of explosion type, various APP applications start to penetrate into side's aspect of people's life Face.
It is well known that the APP in Android platform is free download at present, in order to get a profit, advertisement is launched on APP As soon as becoming the important revenue source of software developer, increasing substantially for moving advertising market is so have stimulated, The dispensing profit of advertisement is broadly divided into two kinds of displaying payment and pay-per-click, is mainly taken advantage of herein to existing under pay-per-click form Swindleness behavior is studied.
Pay-per-click is only when user actually clicks on advertisement to visit the website of advertiser, just needs branch to pay With.
Since pay-per-click this advertising model use, more or less cheating in advertisement, example are all there is always Such as, number one improves by forging click volume in advertiser, realizes deception developer, and then few payment.
To prevent malicious agent from performing any attack to receive or take what one should not or pay less, while user can be protected in the charging stage Privacy, the scheme for preventing cheating in advertisement a kind of at present is being received at present for online advertisement centered on advertiser and publisher Take the stage centered on advertisement agency because the pattern centered on advertisement agency mean agency determine completely it is gray Expense and the income of Application issuance business, the agent of malice may practise fraud during click behavior is calculated, and then increase Gray expenditure, while it is likely to reduced the income of developer.
Therefore, how truly to carry out pay-per-click and prevent from practising fraud during click behavior, being one needs to solve Major issue.
The content of the invention
The method and apparatus that many aspects of the present invention provide ad click amount on a kind of statistics APP, can be more accurate, reliable The click volume effectively clicked on of acquisition user, realize real pay-per-click.
The method that an aspect of of the present present invention provides ad click amount in a kind of statistics APP clients, including:
Obtain the ad-request data packet that APP clients are sent to Advertisement Server when advertisement click events occur and record It is ad-request;
The ad-request data packet is sent to the Advertisement Server;
When receiving the ad-request response data packet that the Advertisement Server returns, counter adds 1 automatically;
The ad click amount of the APP clients is determined according to the count value of the counter of predetermined amount of time.
Alternatively, the APP clients are sent out to the Advertisement Server when acquisition advertisement click events occur The ad-request data packet sent specifically includes:
The APP clients when advertisement click events occur are obtained using API hook to send out to the Advertisement Server The ad-request data packet sent.
Alternatively, identification bit is set in the header field or special domain of the ad-request data packet, it is described for identifying Ad-request data packet;Or, time stamp is set in the header field or special domain of the ad-request data packet, for unique mark institute State ad-request data packet;Or, digital signature is set in the header field or special domain of the ad-request data packet, for unique Identify the ad-request data packet.
Alternatively, before the ad-request data packet to Advertisement Server transmission, the method is also wrapped Include:Added in the ad-request data packet of the acquisition at least one following:Terminal device sets described in the APP clients The IP address of terminal device and the IP address of the Advertisement Server described in No. mac standby, the APP clients.
Alternatively, the initial value of the counter is zero.
Another aspect of the present invention provides a kind of device of ad click amount in statistics APP clients, including:
Processor, for obtaining the ad-request that APP clients are sent to Advertisement Server when advertisement click events occur Data packet and to record it be ad-request;
Transmitter, for sending the ad-request data packet to the Advertisement Server;
Receiver, the ad-request response data packet returned for receiving the Advertisement Server;
Counter, for when the receiver receives the ad-request response data packet, adding 1 automatically;
The processor, is additionally operable to determine the APP clients according to the count value of the counter of predetermined amount of time Ad click amount.
Alternatively, the processor is used to obtain when the advertisement click events occur the APP clients to described wide The ad-request data packet that server is sent is accused to specifically include:
The processor is used to obtain when the advertisement click events occur the APP clients to institute using API hook State the ad-request data packet of Advertisement Server transmission.
Alternatively, the processor is additionally operable to set mark ratio in the header field or special domain of the ad-request data packet Spy, for identifying the ad-request data packet;Or, the processor be additionally operable to the ad-request data packet header field or Time stamp is set in special domain, for ad-request data packet described in unique mark;Or, the processor is additionally operable in the advertisement Digital signature is set in the header field or special domain of request data package, for ad-request data packet described in unique mark.
Alternatively, the processor is additionally operable to, before the ad-request data packet is sent to the Advertisement Server, Added in the ad-request data packet of the acquisition at least one following:The equipment of terminal device described in the APP clients No. mac, the IP address of terminal device and the IP address of the Advertisement Server described in the APP clients.
Alternatively, the initial value of the counter is zero.
The method and apparatus of ad click amount on the statistics APP of foregoing description, more accurate, reliable can obtain user has The click volume clicked on is imitated, realizes real pay-per-click.
Brief description of the drawings
Fig. 1 is the schematic diagram of the method flow of ad click amount in a kind of statistics APP clients of one embodiment of the invention;
Fig. 2 is the structural representation of the system of ad click amount in a kind of statistics APP clients of another embodiment of the present invention Figure.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention In attached drawing, the technical solution in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is Part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art All other embodiments obtained without creative efforts, belong to the scope of protection of the invention.
The terms "and/or", is only a kind of incidence relation for describing affiliated partner, and expression may have three kinds of passes System, for example, A and/or B, can represent:Individualism A, while there are A and B, these three situations of individualism B.In addition, herein Middle character "/", it is a kind of relation of "or" to typically represent forward-backward correlation object.In addition, the terms " system " and " network " Often it is used interchangeably herein.
As described in Figure 1, it is the method flow of ad click amount in a kind of statistics APP clients of one embodiment of the invention Schematic diagram.
Installing terminal equipment has various APP customer sides, such as navigation map APP customer sides, the APP customer services of each bank End, the APP customer sides etc. of chat, the terminal device can be smart mobile phone, tablet computer or PC.
Step 101, the ad-request data that APP clients are sent to Advertisement Server when advertisement click events occur are obtained It is ad-request to wrap and record it.
The terminal device opens the APP clients, if user clicks on advertisement link, passes through the APP clients Ad-request data packet is sent to the Advertisement Server, meanwhile, utilize application programming interface (Application Programming Interface, API) described in hook (hook) technical limit spacing advertisement click events occur when the APP client The ad-request data packet sent to the Advertisement Server is held, for example, the terminal device hook functions are entitled The data packet of verifyRequest () function, judges it for ad-request function.
After the terminal device obtains the ad-request data packet, ad-request is recorded as, for example, being denoted as ad_ Info functions.
To ensure the non-repudiation of advertising message, the confidence level of this method is further proved, the terminal device can To be identified to the ad-request data packet, for example, the terminal device the ad-request data packet header field or Identification bit is set in special domain, for identifying the ad-request data packet;Or, the header field in the ad-request data packet Or time stamp is set in special domain, for ad-request data packet described in unique mark;Or, the head in the ad-request data packet Digital signature is set in domain or special domain, for ad-request data packet described in unique mark.
In another embodiment of the invention, main two functions in the verifyRequest () function:Described in extraction This ad related information in ad-request data packet;Public private key pair (k, s) is generated, wherein k is public key, and s is private key;To clicking on Relevant information hash algorithm safe to use (Secure Hash Algorithm, SHA) is digitally signed;To signing this Serial field, is signed, then issues the Advertisement Server again plus with ad-request relevant information and k by the s of generation.
The data format wherein handled in verifyRequest () function is as follows:
Click_info={ ad_info, nonce, otherinfo },
Signed_ad_click=s SHA (click_info),
Counter, click_info and k are sent to the Advertisement Server, the Advertisement Server is receiving the information Afterwards, the Advertisement Server decrypts { SHA (click_info), counter } by k, passes through SHA algorithms signature click_ Info, contrasts with the SHA values sent, if correctly, it is real to illustrate advertisement, can then be responded, so as in APP client End shows advertisement.Otherinfo parts in wherein click_info contain the APP clients institute for performing ad click With stating the IP of the equipment mac of terminal device, the IP address of terminal device described in the APP clients and the Advertisement Server At least one of location (ensures the security of user information) by some processing, this has further ensured click letter to advertiser The confidence level and authenticity of breath.
Step 102, the ad-request data packet is sent to the Advertisement Server.
The terminal device sends the ad-request data packet after processing to the Advertisement Server.
Step 103, when receiving the ad-request response data packet that the Advertisement Server returns, counter adds 1 automatically.
The initial value of the counter is zero, and the APP clients of the terminal device receive the Advertisement Server After the ad-request response data packet of transmission, equally carry out hook, for example, Advertisement Server respond when hook communication bags function Entitled verifyResponse () function, intercepts and captures the ad-request response data packet, once intercept the ad-request number of responses According to bag, that effective user that means once to succeed clicks on the generation of behavior, and then counter is automatically plus 1.
Step 104, the ad click of the APP clients is determined according to the count value of the counter of predetermined amount of time Amount.
For example, the initial value of the counter is zero, according to the predetermined amount of time consulted with advertiser (for example, clearing week Phase), according to the counting once updated before the ad-request response data packet of the last received Advertisement Server transmission The count value of device, the count value for determining the counter is the ad click amount of the predetermined amount of time, with the advertising service The data of device end record are contrasted, to know behavior of the advertiser with the presence or absence of deception click volume.
As described in Figure 2, it is the knot of the system of ad click amount in a kind of statistics APP clients of another embodiment of the present invention Structure schematic diagram, the system of ad click amount includes the dress of ad click amount in statistics APP clients in the statistics APP clients Put 20 and Advertisement Server 21.
The device of ad click amount can be terminal device in the statistics APP clients, such as smart mobile phone, tablet electricity Brain or PC, the device of ad click amount is provided with various APP customer sides in the statistics APP clients, such as navigates Map APP customer sides, the APP customer sides of each bank, the APP customer sides etc. of chat.
The device of ad click amount includes in the statistics APP clients:Transmitter (transmitter) 201, receiver (Receiver) 202, processor (processor) 203, memory (memory) 204, counter 205 and bus 206;Wherein, The transmitter 201, the receiver 202, the processor 203, the memory 204 and the counter 205 it is mutual it Between communicated by the bus 206.
In embodiments of the present invention, the processor 203 can be central processing unit (Central Processing Unit, CPU), the processor 203 can also be other general controls processors, digital signal processor (Digital Signal Processing, DSP), application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), field programmable gate array (Field-Programmable Gate Array, FPGA) or other programmable logic Device, discrete gate or transistor logic, discrete hardware components etc..The general controls processor can be at microcontroller Manage device either any conventional control processor, such as microcontroller etc..
The memory 204 is used for store program codes or instruction, and said program code includes computer-managed instruction, institute State processor 203 to be used to perform program code or the instruction that the memory 204 stores so that the transmitter 201, described connect Receive device 202 and the processor 203 performs relevant function, it is described in detail below.The memory 204 may include at a high speed RAM memory, it is also possible to further include nonvolatile memory (non-volatile memory), a for example, at least disk is deposited Reservoir.
The bus 206 can be industry standard architecture (Industry Standard Architecture, ISA) Bus, Peripheral Component Interconnect standard (Peripheral Component Interconnect, PCI) bus or extension industry mark Quasi- structure (Extended Industry Standard Architecture, EISA) bus etc..206 system of bus can be with It is divided into address bus, data/address bus, controlling bus etc..For ease of representing, only represented in figure with a thick line, it is not intended that only There are a bus or a type of bus.
The processor 203, sends to Advertisement Server 21 for obtaining APP clients when advertisement click events occur Ad-request data packet and to record it be ad-request.
The terminal device opens the APP clients, if user clicks on advertisement link, the transmitter 201 passes through The APP clients send ad-request data packet to the Advertisement Server 21, meanwhile, the processor 203 utilizes API The APP clients are sent described wide to the Advertisement Server 21 when advertisement click events described in hook technical limit spacings occur Request data package is accused, for example, the data packet of entitled the verifyRequest () function of the processor 203hook functions, judges It is ad-request function.
After the processor 203 obtains the ad-request data packet, ad-request is recorded as, for example, being denoted as ad_ Info functions.
To ensure the non-repudiation of advertising message, the confidence level of this method is further proved, the processor 203 can To be identified to the ad-request data packet, for example, the processor 203 the ad-request data packet header field or Identification bit is set in special domain, for identifying the ad-request data packet;Or, the header field in the ad-request data packet Or time stamp is set in special domain, for ad-request data packet described in unique mark;Or, the head in the ad-request data packet Digital signature is set in domain or special domain, for ad-request data packet described in unique mark.
In another embodiment of the invention, the processor 203 handles main in the verifyRequest () function Two functions:Extract this ad related information in the ad-request data packet;Public private key pair (k, s) is generated, wherein k is public affairs Key, s are private key;It is digitally signed to clicking on relevant information using SHA;To a series of this field of signing, add and advertisement Request relevant information and k are signed again by the s of generation, and then, the ad-request data packet is issued institute by the transmitter 201 State Advertisement Server 21.
The data format wherein handled in verifyRequest () function is as follows:
Click_info={ ad_info, nonce, otherinfo },
Signed_ad_click=s SHA (click_info),
Counter, click_info and k are sent to the Advertisement Server 21, the advertisement clothes by the transmitter 201 Device 21 be engaged in after the information is received, the Advertisement Server 21 decrypts { SHA (click_info), counter } by k, passes through SHA algorithms signature click_info, contrasts with the SHA values sent, if correctly, it is real to illustrate advertisement, can then be carried out Response, to show advertisement in APP clients.Otherinfo parts in wherein click_info, which contain, performs advertisement point The equipment mac of terminal device described in the APP clients hit, the IP address of terminal device described in the APP clients and At least one of IP address of the Advertisement Server 21 (ensures the security of user information) by some processing, this is into one Walk the confidence level and authenticity that click information has been ensured to advertiser.
The transmitter 201 is used to send the ad-request data packet to the Advertisement Server 21, for example, the hair Device 201 is sent to be used to send the ad-request data packet after processing to the Advertisement Server 21.
The initial value of the counter 205 is zero, when the receiver 202 receives the wide of the return of Advertisement Server 21 When accusing request response data packet, the counter 205 is used to add 1 automatically.
After the receiver 202 receives the ad-request response data packet that the Advertisement Server 21 is sent, the processing Device 203 equally carries out hook, for example, the function of hook communication bags is entitled when the Advertisement Server 21 responds VerifyResponse () function, the processor 203 intercepts and captures the ad-request response data packet, once intercept the advertisement Request response data packet, that effective user that means once to succeed click on the generation of behavior, and then the counter 205 is automatic Add 1.
The processor 203, is additionally operable to determine the APP according to the count value of the counter 205 of predetermined amount of time The ad click amount of client.
For example, the predetermined amount of time (for example, billing cycle) that 203 basis of processor and advertiser consult, according to most The counter 205 once updated before the ad-request response data packet that closely once the received Advertisement Server 21 is sent Count value, determine the counter 205 the count value be the predetermined amount of time ad click amount, with the advertising service The data of 21 end of device record are contrasted, to know behavior of the advertiser with the presence or absence of deception click volume.
In conclusion on the statistics APP of foregoing description ad click amount method and apparatus, can be more accurate, reliable The click volume that user effectively clicks on is obtained, realizes real pay-per-click, can either realize prevention advertiser deception developer's point The amount of hitting, while ensured the privacy of ordinary user.
Further, using API hook technologies, the request process after ad click and server can't be responded Journey has an impact, and can realize the reliable statistics to hits.Using digital signature technology, complete identity sum number can be realized According to certification target, the statistics for making advertiser trust can be produced.
In several embodiments provided herein, it should be understood that disclosed system, apparatus and method can be with Realize by another way.For example, device embodiment described above is only schematical, for example, the module or The division of unit, is only a kind of division of logic function, can there is other dividing mode, such as multiple units when actually realizing Or component can combine or be desirably integrated into another system, or some features can be ignored, or not perform.It is another, institute Display or the mutual coupling, direct-coupling or communication connection discussed can be by some interfaces, device or unit INDIRECT COUPLING or communication connection, can be electrical, machinery or other forms.
The unit illustrated as separating component may or may not be physically separate, be shown as unit The component shown may or may not be physical location, you can with positioned at a place, or can also be distributed to multiple In network unit.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs 's.
In addition, each functional unit in each embodiment of the application can be integrated in a processing unit, can also That unit is individually physically present, can also two or more units integrate in a unit.Above-mentioned integrated list Member can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use When, it can be stored in a computer read/write memory medium.Based on such understanding, the technical solution of the application is substantially The part to contribute in other words to the prior art or all or part of the technical solution can be in the form of software products Embody, which is stored in a storage medium, including some instructions are used so that a computer Equipment (can be personal computer, Advertisement Server, or network equipment etc.) or processor (processor) perform the application The all or part of step of each embodiment the method.And foregoing storage medium includes:USB flash disk, mobile hard disk, read-only storage Device (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or light Disk etc. is various can be with the medium of store program codes.
The above, above example is only to illustrate the technical solution of the application, rather than its limitations;Although with reference to before Embodiment is stated the application is described in detail, it will be understood by those of ordinary skill in the art that:It still can be to preceding State the technical solution described in each embodiment to modify, or equivalent substitution is carried out to which part technical characteristic;And these Modification is replaced, and the essence of appropriate technical solution is departed from the spirit and scope of each embodiment technical solution of the application.

Claims (10)

1. a kind of method of ad click amount in statistics APP clients, it is characterised in that including:
Obtain the ad-request data packet that APP clients are sent to Advertisement Server when advertisement click events occur and record it and be Ad-request;
The ad-request data packet is sent to the Advertisement Server;
When receiving the ad-request response data packet that the Advertisement Server returns, counter adds 1 automatically;
The ad click amount of the APP clients is determined according to the count value of the counter of predetermined amount of time.
2. the method as described in claim 1, it is characterised in that described to obtain the APP when advertisement click events occur Client is specifically included to the ad-request data packet that the Advertisement Server is sent:
Obtain what the APP clients when advertisement click events occur were sent to the Advertisement Server using API hook The ad-request data packet.
3. the method as described in claim 1, it is characterised in that the method further includes:
Identification bit is set in the header field or special domain of the ad-request data packet, for identifying the ad-request data Bag;Or
Time stamp is set in the header field or special domain of the ad-request data packet, for ad-request data described in unique mark Bag;Or
Digital signature is set in the header field or special domain of the ad-request data packet, for ad-request described in unique mark Data packet.
4. the method as described in claim 1, it is characterised in that send the ad-request to the Advertisement Server described Before data packet, the method further includes:
Added in the ad-request data packet of the acquisition at least one following:Terminal device described in the APP clients The IP address of terminal device and the IP address of the Advertisement Server described in equipment mac, the APP clients.
5. the method as described in claim 1-4 any one, it is characterised in that the initial value of the counter is zero.
A kind of 6. device of ad click amount in statistics APP clients, it is characterised in that including:
Processor, for obtaining the ad-request data that APP clients are sent to Advertisement Server when advertisement click events occur It is ad-request to wrap and record it;
Transmitter, for sending the ad-request data packet to the Advertisement Server;
Receiver, the ad-request response data packet returned for receiving the Advertisement Server;
Counter, for when the receiver receives the ad-request response data packet, adding 1 automatically;
The processor, is additionally operable to determine the wide of the APP clients according to the count value of the counter of predetermined amount of time Accuse click volume.
7. device as claimed in claim 6, it is characterised in that the processor is used to obtain the advertisement click events generation Shi Suoshu APP clients are specifically included to the ad-request data packet that the Advertisement Server is sent:
The processor is used to obtain when the advertisement click events occur the APP clients to described wide using API hook Accuse the ad-request data packet that server is sent.
8. device as claimed in claim 6, it is characterised in that
The processor is additionally operable to set identification bit in the header field or special domain of the ad-request data packet, for identifying The ad-request data packet;Or
The processor is additionally operable to set time stamp in the header field or special domain of the ad-request data packet, for unique mark The ad-request data packet;Or
The processor is additionally operable to set digital signature in the header field or special domain of the ad-request data packet, for unique Identify the ad-request data packet.
9. device as claimed in claim 6, it is characterised in that the processor is additionally operable to, and is sent out to the Advertisement Server Before sending the ad-request data packet, added in the ad-request data packet of the acquisition at least one following:The APP The IP address of terminal device and the advertising service described in the equipment mac of terminal device described in client, the APP clients The IP address of device.
10. the device as described in claim 6-9 any one, it is characterised in that the initial value of the counter is zero.
CN201711099118.4A 2017-11-09 2017-11-09 The method and apparatus of ad click amount on a kind of statistics APP Withdrawn CN107992525A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201711099118.4A CN107992525A (en) 2017-11-09 2017-11-09 The method and apparatus of ad click amount on a kind of statistics APP

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201711099118.4A CN107992525A (en) 2017-11-09 2017-11-09 The method and apparatus of ad click amount on a kind of statistics APP

Publications (1)

Publication Number Publication Date
CN107992525A true CN107992525A (en) 2018-05-04

Family

ID=62031396

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201711099118.4A Withdrawn CN107992525A (en) 2017-11-09 2017-11-09 The method and apparatus of ad click amount on a kind of statistics APP

Country Status (1)

Country Link
CN (1) CN107992525A (en)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110599233A (en) * 2019-07-30 2019-12-20 苏宁云计算有限公司 Advertisement anti-cheating method and device based on click verification
CN113191823A (en) * 2021-05-21 2021-07-30 聚好看科技股份有限公司 Method and server for targeted regional advertisement delivery
CN113191800A (en) * 2021-04-23 2021-07-30 广东便捷神科技股份有限公司 Method and device for counting click rate of advertisements on APP

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110599233A (en) * 2019-07-30 2019-12-20 苏宁云计算有限公司 Advertisement anti-cheating method and device based on click verification
CN110599233B (en) * 2019-07-30 2022-09-02 苏宁云计算有限公司 Advertisement anti-cheating method and device based on click verification
CN113191800A (en) * 2021-04-23 2021-07-30 广东便捷神科技股份有限公司 Method and device for counting click rate of advertisements on APP
CN113191823A (en) * 2021-05-21 2021-07-30 聚好看科技股份有限公司 Method and server for targeted regional advertisement delivery
CN113191823B (en) * 2021-05-21 2023-01-20 聚好看科技股份有限公司 Method and server for targeted regional advertisement delivery

Similar Documents

Publication Publication Date Title
CN106204108B (en) The anti-cheat method of advertisement and the anti-cheating device of advertisement
WO2016184298A1 (en) Application promotion method, server, terminal and storage medium
EP3104294B1 (en) Fast device classification
CN106651458B (en) Advertisement anti-cheating method and device
CN105099688B (en) A kind of operating method of electronic account, the methods of exhibiting and device for paying the page
WO2017202336A1 (en) Method and device for preventing fraudulent behavior with respect to advertisement, and storage medium
CN105262779B (en) Identity authentication method, device and system
CN104933207B (en) The acquisition methods and system of user behavior data in application program
CN104660557B (en) operation processing method and device
CN109003137A (en) A kind of anti-method and device practised fraud of advertisement
CN109146546A (en) A kind of method and device of cheating detection
CN106952096A (en) Security certification system, method and the credible identifying device of client of client device
CN108540431A (en) The recognition methods of account type, device and system
US11595439B2 (en) Network device detection and verification protocol
CN111435507A (en) Advertisement anti-cheating method and device, electronic equipment and readable storage medium
CN112532605B (en) Network attack tracing method and system, storage medium and electronic device
CN110599145A (en) Data processing method and device based on intelligent contract and storage medium
CN107679149A (en) A kind of data processing method and server
CN108712408A (en) A kind of anti-cheat method and device of user behavior verification
CN110365712A (en) A kind of defence method and system of distributed denial of service attack
CN107333166A (en) The method for robbing virtual present, device and equipment based on internet
US20240037176A1 (en) Using embedded elements for online content verification
CN106664535B (en) A kind of method for sending information, device, terminal device and system
CN110025955A (en) Information processing method, terminal, computer readable storage medium and computer equipment
CN107992525A (en) The method and apparatus of ad click amount on a kind of statistics APP

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
TA01 Transfer of patent application right

Effective date of registration: 20200818

Address after: 318015 no.2-3167, zone a, Nonggang City, no.2388, Donghuan Avenue, Hongjia street, Jiaojiang District, Taizhou City, Zhejiang Province

Applicant after: Taizhou Jiji Intellectual Property Operation Co.,Ltd.

Address before: 201616 Shanghai city Songjiang District Sixian Road No. 3666

Applicant before: Phicomm (Shanghai) Co.,Ltd.

TA01 Transfer of patent application right
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
WW01 Invention patent application withdrawn after publication

Application publication date: 20180504

WW01 Invention patent application withdrawn after publication