CN112492533A - 5G rich media message pushing method and device based on block chain technology - Google Patents
5G rich media message pushing method and device based on block chain technology Download PDFInfo
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- CN112492533A CN112492533A CN202011107675.8A CN202011107675A CN112492533A CN 112492533 A CN112492533 A CN 112492533A CN 202011107675 A CN202011107675 A CN 202011107675A CN 112492533 A CN112492533 A CN 112492533A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
- H04L9/50—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols using hash chains, e.g. blockchains or hash trees
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Abstract
The invention discloses a 5G rich media message pushing method and device based on a block chain technology, relates to the technical field of communication, and aims to stimulate personal users and enterprise users to use 5G rich media messages for interaction and improve the utilization rate of the 5G rich media messages. The method mainly comprises the following steps: receiving enterprise messages sent by enterprise users, and pushing the enterprise messages to individual users in a rich media RCS transmission mode according to a screening list; acquiring response operation of an individual user to the enterprise message, wherein the response operation comprises message viewing, message forwarding and a reply instruction; issuing operation income corresponding to response operation for the personal user through the block chain platform; recording a message life cycle process on a block chain platform, wherein the message life cycle process comprises enterprise users, individual users, response operation and operation income; the individual user can also obtain corresponding benefits by selling the individual data; other users may purchase personal user data.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to a method and an apparatus for pushing a 5G rich media message based on a block chain technology.
Background
With the reduction of the cost of issuing electronic messages, more and more messages are sent by enterprises through short messages, WeChat public numbers, official microblogs and enterprise website homepages. The push message comprises various message formats such as text, picture, voice, video and the like, and the enterprise pushes diversified messages often by means of a specific message platform, so that the push range of the enterprise push message is limited.
With the development of technology and the advancement of communication technology, the 5G rich media message is receiving attention as it can send text, pictures, voice, video, location information and group chat information on a short message interface. Before the 5G communication mode is put into commercial use, domestic operators take the hands together, and the interactive, intelligent and safety realization standards of the short messages in the 5G communication mode are unified. In the future, the 5G rich media message enhanced short message does not need to download an application program, and a user can send messages in various formats in a message window to realize video playing, character browsing, picture viewing, account inquiry, bank account transfer, flight check, ticket reservation, restaurant ranking and the like.
As the sending amount of short messages of enterprises is really continuously increasing in recent years, the short messages can be directly sent to the message pushing mode of individual users, and the method is more and more popular with enterprises. At present, a user passively receives enterprise push messages, and the association degree of the enterprise push messages and the user is low, so that the probability of viewing the messages pushed in a short message mode is low.
Disclosure of Invention
In view of this, the present invention provides a method and an apparatus for pushing a 5G rich media message based on a blockchain technology, so as to stimulate a personal user and an enterprise user to interact with each other by using the 5G rich media message, thereby improving the usage rate of the 5G rich media message.
According to an aspect of the present invention, there is provided a 5G rich media message pushing method based on a block chain technology, including:
receiving enterprise messages sent by enterprise users, and pushing the enterprise messages to individual users in a rich media RCS transmission mode according to a screening list;
acquiring response operation of the individual user to the enterprise message, wherein the response operation comprises message viewing, message forwarding and a reply instruction;
issuing operation income corresponding to the response operation for the individual user through a block chain platform;
recording a message lifecycle flow at the blockchain platform, the message lifecycle flow including the enterprise user, the individual user, the response operation, and the operation revenue;
and if the reply instruction is a message shielding instruction, storing the shielding mapping relation between the enterprise user and the individual user in the message life cycle process into the shielding list.
According to another aspect of the present invention, there is provided a 5G rich media message pushing apparatus based on a blockchain technique, comprising:
the pushing module is used for receiving enterprise messages sent by enterprise users and pushing the enterprise messages to individual users in a rich media RCS transmission mode according to a screening list;
the acquisition module is used for acquiring response operation of the individual user to the enterprise message, wherein the response operation comprises message viewing, message forwarding and a reply instruction;
the issuing module is used for issuing the operation income corresponding to the response operation for the individual user through a block chain platform;
a recording module, configured to record a message life cycle process on the blockchain platform, where the message life cycle process includes the enterprise user, the individual user, the response operation, and an operation profit;
and the storage module is used for storing the shielding mapping relation between the enterprise user and the individual user in the message life cycle process into the shielding list if the reply instruction is a message shielding instruction.
According to yet another aspect of the present invention, a computer storage medium is provided, in which at least one executable instruction is stored, and the executable instruction causes a processor to perform operations corresponding to the 5G rich media message pushing method based on the block chain technology as described above.
According to still another aspect of the present invention, there is provided a computer apparatus including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation corresponding to the 5G rich media message pushing method based on the block chain technology.
By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:
the invention provides a block chain technology-based 5G rich media message pushing method and device, which are characterized by firstly receiving an enterprise message sent by an enterprise user, pushing the enterprise message to an individual user in a rich media RCS transmission mode according to a shielding list, then acquiring response operation of the individual user to the enterprise message, issuing operation income corresponding to the response operation for the individual user through a block chain platform, recording a message life cycle process on the block chain platform, and if a reply instruction is a shielding message instruction, storing the shielding mapping relation between the enterprise user and the individual user in the message life cycle process into the shielding list. Compared with the prior art, the embodiment of the invention pushes the enterprise messages in various formats in an RCS transmission mode, and increases the attraction of the enterprise messages to individual users so as to improve the viewing probability of the enterprise messages. And the probability of viewing, replying or forwarding the 5G rich media message by the user is improved by taking the operation income as an incentive. The message life cycle process is recorded on the blockchain platform, and the number of individual users at the enterprise message pushing end is increased by using the account security characteristics of unforgeable transaction, whole-course trace, traceability, openness and transparency and the like of the blockchain platform, so that the probability of the enterprise message being viewed is increased. The specific enterprise message can be shielded by replying the message shielding instruction, the releasing accuracy of the enterprise message is improved, and the checking probability of the enterprise message is further improved.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 shows a flow chart of a 5G rich media message pushing method based on a blockchain technology according to an embodiment of the present invention;
fig. 2 is a flowchart of another block chain technology-based 5G rich media message pushing method provided by an embodiment of the present invention;
FIG. 3 is a block diagram illustrating a 5G rich media message pushing apparatus based on blockchain technology according to an embodiment of the present invention;
FIG. 4 is a block diagram illustrating another block chain technology-based 5G rich media message pushing apparatus according to an embodiment of the present invention;
fig. 5 shows a schematic structural diagram of a computer device according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The 5G rich media message includes media formats such as text, pictures, and audiovisual. The 5G rich media messages include interactive messages between individual users and between individual users, as well as interactive messages between enterprise customers and individual users. And a terminal-network interface is arranged to ensure that the terminal can normally use the 5G message function after being connected with different operator networks. Enterprise users can access different operating networks through the Chatbot interface. The enterprise user applies for Chatbot to the operator, calls the network capability of the operator by calling the API provided by the operator, and sends the 5G rich media message in a point-to-point or broadcast message mode. The embodiment of the invention is applied to an RCS message server, and provides a 5G rich media message pushing method based on a block chain technology, as shown in figure 1, the method comprises the following steps:
101. and receiving enterprise messages sent by the enterprise users, and pushing the enterprise messages to the individual users in a rich media RCS transmission mode according to the screening list.
The enterprise message is a verification code, a new product promotion, a point change notification, a preferential activity and the like sent by an enterprise user, can comprise media formats such as texts, pictures or audios and videos, and can be transmitted through an RCS transmission mode. And storing the rejection relation between the enterprise user and the individual user in a screening list, screening the individual user receiving the enterprise message according to the screening list, and pushing the enterprise message to the individual user in an RCS transmission mode.
102. And acquiring response operation of the individual user to the enterprise message.
Response operations include, but are not limited to, viewing messages, forwarding messages, and replying to instructions. In order to acquire the response operation, the response specific operation may be extracted from the response instruction of the individual user. In order to acquire the response operation, it may be acquired from the operation of an application program for RCS message server side push message installed in the terminal of the individual user. Of course, authorization of the user is required before the response operation is acquired.
103. And issuing operation income corresponding to the response operation for the personal user through the block chain platform.
The method stimulates the individual users to check the enterprise messages by issuing operation profits for the individual users, and further stimulates the enterprise users to push the enterprise messages in a rich media RCS transmission mode due to the increase of the checking times of the enterprise messages. The operational benefit may be a digital asset that is distributed through the blockchain platform.
The digital assets issued and carried by the blockchain platform can be digital assets issued by an operator, such as points, traffic packages, rechargeable cards and the like, and can also be digital assets issued by an enterprise, such as points, voucher, red package and the like of the enterprise, and the type of the digital assets of the blockchain is not limited in the embodiment of the invention. According to the exchange rule between the enterprise and the operator of the operation block chain platform, the exchange can be carried out between the digital assets issued by the operator and the digital assets issued by the enterprise. Therefore, the digital assets for transaction in the blockchain platform can be issued by operators or real-time enterprises, and are not limited in the embodiment of the invention.
Enterprise users publish digital assets on the chain by anchoring their own assets. The enterprise firstly submits a digital asset issuing application, application contents such as information of the number of mortgage assets, the number of issued digital assets, issuing purposes, names and the like are checked by an operator or a related platform, and after the check is passed, the enterprise mortgages the assets. And after receiving the asset mortgage, the block chain platform issues the digital assets with the appointed quantity through the intelligent contract. The digital assets can be subject to reward and payment activities according to the use prescribed by the business.
Enterprise users and operators can also transfer external digital assets to the blockchain platform in a cross-chain manner. If the enterprise locks the digital assets on other blockchains and submits certification, a corresponding number of digital assets are issued on the blockchain platform after the verification is passed.
104. And recording the message life cycle flow in the block chain platform.
The message life cycle flow comprises enterprise users, individual users, response operation and operation income, and the enterprise message is sent from the enterprise users to the response operation of the individual users to the enterprise message, which can be regarded as block chain transaction. And recording the message life cycle process in the blockchain platform so as to record the transaction data which can not be tampered.
For the safety of data information, a visual monitoring blockchain platform is constructed, and data monitoring, reward rule execution, response operation record, privacy data record, contract management, transaction data viewing, business data visualization and the like are realized through the blockchain platform, so that the data information transacted through the blockchain platform is safe and visible. On the basis of ensuring that the blockchain platform can operate, the blockchain platform is used for recording the transaction information of the digital assets of the personal account and the enterprise account. The block chain platform is decentralized background service, and can ensure the data to be not tampered and traceable. The blockchain platform supports data storage, data querying, and logical computation.
105. If the reply instruction is an instruction for sending the shielding message, establishing a shielding mapping relation between the enterprise user and the individual user in the message life cycle process, and storing the shielding mapping relation into a shielding list.
The reply instruction is one of response operations of the individual user to the enterprise information, and the reply instruction can comprise a subscription message, a product purchase, a view detail and a shielding message instruction. And if the reply instruction is a message shielding instruction, establishing a shielding mapping relation between the enterprise user and the individual user in the message life cycle process. The mask mapping relationship refers to an individual user in the message lifecycle flow, and does not receive enterprise messages of enterprise users in the message lifecycle flow any more. And storing the shielding mapping relation into a shielding list so that the enterprise user does not push the enterprise user to the individual user in the screen mapping relation when sending other enterprise messages.
The invention provides a block chain technology-based 5G rich media message pushing method, which comprises the steps of firstly receiving an enterprise message sent by an enterprise user, pushing the enterprise message to an individual user in a rich media RCS transmission mode according to a shielding list, then obtaining response operation of the individual user to the enterprise message, issuing operation income corresponding to the response operation for the individual user through a block chain platform, recording a message life cycle process on the block chain platform, and if a reply instruction is a shielding message instruction, storing the shielding mapping relation between the enterprise user and the individual user in the message life cycle process into the shielding list. Compared with the prior art, the embodiment of the invention pushes the enterprise messages in various formats in an RCS transmission mode, and increases the attraction of the enterprise messages to individual users so as to improve the viewing probability of the enterprise messages. And the probability of viewing, replying or forwarding the 5G rich media message by the user is improved by taking the operation income as an incentive. The message life cycle process is recorded on the blockchain platform, and the individual users of the blockchain platform are increased and the number of the individual users of the enterprise message pushing end is increased by using the account security characteristics of the blockchain platform that the transaction cannot be forged, the whole process is marked, the transaction can be traced back, the account security is public and transparent, and the like, so that the probability of the enterprise message being viewed is increased. The specific enterprise message can be shielded by replying the message shielding instruction, the releasing accuracy of the enterprise message is improved, and the checking probability of the enterprise message is further improved.
An embodiment of the present invention provides another block chain technology-based 5G rich media message pushing method, as shown in fig. 2, the method includes:
201. and receiving enterprise messages sent by the enterprise users, and pushing the enterprise messages to the individual users in a rich media RCS transmission mode according to the screening list.
The enterprise message is a verification code, a new product promotion, a point change notification, a preferential activity and the like sent by an enterprise user, can comprise media formats such as texts, pictures or audios and videos, and can be transmitted through an RCS transmission mode. And storing the rejection relation between the enterprise user and the individual user in a screening list, screening the individual user receiving the enterprise message according to the screening list, and pushing the enterprise message to the individual user in an RCS transmission mode.
202. And acquiring response operation of the individual user to the enterprise message.
Response operations include, but are not limited to, viewing messages, forwarding messages, and replying to instructions. In order to acquire the response operation, the response specific operation may be extracted from the response instruction of the individual user. In order to acquire the response operation, it may be acquired from the operation of an application program for RCS message server side push message installed in the terminal of the individual user. Of course, authorization of the user is required before the response operation is acquired.
The operation of acquiring the response specifically includes: analyzing operation data sent by an individual user according to a preset transmission protocol, wherein the operation data comprises response data and digital signature data of the response data, and the response data is response operation with a preset data format; decrypting the digital signature data and verifying whether a sender of the response data is an individual user; and if the verification result is yes, extracting response operation of the response data according to the preset data format.
When data is transmitted between an individual user and an RCS message server, in order to ensure that the data can be accurately transmitted, the data is transmitted in a preset data format, a digital signature and a preset transmission protocol. Before the response operation is transmitted by the individual user, the response operation is firstly converted into a preset data format, then a digital signature is calculated according to a secret key, finally the response operation of the digital signature data and the preset data format is combined into operation data, and the operation data is transmitted to the RCS message server through a preset transmission protocol. In order to obtain the response operation, the operation data is firstly analyzed, the response data and the digital signature are obtained, then the digital signature data is decrypted to verify whether a sender of the response data is personal and permanent, namely, the response data is ensured to be made by an individual user aiming at an enterprise message sent by an enterprise user, and if the verification result is yes, the response operation of the response data is extracted according to a preset data format.
203. And building a block chain platform, and issuing the digital assets for the operator according to the digital asset issuing instruction sent by the operator for realizing the RCS transmission mode.
For the safety of data information, a visual monitoring blockchain platform is constructed, and data monitoring, reward rule execution, response operation record, privacy data record, contract management, transaction data viewing, business data visualization and the like are realized through the blockchain platform, so that the data information transacted through the blockchain platform is safe and visible. After a block chain platform is built, according to a digital asset issuing instruction sent by an operator for realizing the RCS transmission mode, digital assets are issued to the operator, and the digital asset issuing instruction comprises digital asset issuing quantity, digital asset price and digital asset name. The block chain platform issues and carries digital assets, and digital assets issued by operators, such as points, traffic packets, rechargeable cards and the like.
204. And registering the individual account in the blockchain platform according to the account registration request of the individual user.
The personal account is generated by seed information consisting of the mobile phone number of the individual user and the personal information, and only one account is generated by one seed information on the blockchain platform. The personal account is used to store digital assets on the blockchain. The personal account is associated with the mobile phone number, the digital assets under the personal account are searched or extracted through the short message sending platform of the mobile phone terminal, additional blockchain platform accounts are not needed, and the threshold for acquiring, storing and using the digital assets is reduced. The personal account can be registered when the suggested account establishment is received, or can be registered when the mobile phone card is first started after being installed, or can be registered when the 5G rich media message is received, or can be registered when the personal user responds to the enterprise message, and the registration time of the personal account is not limited in the embodiment of the invention.
205. And registering the enterprise account on the block chain platform according to the account registration request of the enterprise user, and issuing the digital asset for the enterprise user according to the digital asset issuing request sent by the enterprise user.
The enterprise account is generated by taking enterprise information of an enterprise user as seed information, and is established for issuing digital assets or purchasing personal data of the user. The registration process for the enterprise account may be: and filling in enterprise information, and generating a block chain account by taking the enterprise information as seed information. The enterprise information filled by the enterprise user needs to be checked and authenticated, and the registered information of the authenticated enterprise is checked and authenticated, whether the operation is normal or not, whether the product potential safety hazard exists or not and other published information exist. Therefore, the time delay in the registration process of the enterprise user is long, and the specific time delay is not limited and is related to the time required by the auditing. In the block chain platform, enterprise information is subjected to related data management in a list mode, and an individual user can inquire the enterprise information.
The enterprise user can also send a digital asset issuing request while registering the enterprise account to issue the digital asset for the enterprise user, wherein the digital asset issuing request comprises an asset mortgage certification, a digital asset issuing amount and an asset issuing instruction. Enterprise users publish digital assets on the chain by anchoring their own assets. The enterprise firstly submits a digital asset issuing application, application contents such as information of the number of mortgage assets, the number of issued digital assets, issuing purposes, names and the like are checked by an operator or a related platform, and after the check is passed, the enterprise mortgages the assets. And after receiving the asset mortgage, the block chain platform issues the digital assets with the appointed quantity through the intelligent contract. The digital assets can be subject to reward and payment activities according to the use prescribed by the business. Enterprise users and operators can also transfer external digital assets to the blockchain platform in a cross-chain manner. If the enterprise locks the digital assets on other blockchains and submits certification, a corresponding number of digital assets are issued on the blockchain platform after the verification is passed. According to the exchange rule between the enterprise and the operator of the operation block chain platform, the exchange can be carried out between the digital assets issued by the operator and the digital assets issued by the enterprise.
206. And issuing operation income corresponding to the response operation for the personal user through the block chain platform.
The method stimulates the individual users to check the enterprise messages by issuing operation profits for the individual users, and further stimulates the enterprise users to push the enterprise messages in a rich media RCS transmission mode due to the increase of the checking times of the enterprise messages. The operational gain is a digital asset that is distributed through the blockchain platform. The issuing operation income specifically comprises: calculating operation income corresponding to the response operation according to a preset intelligent contract, wherein the preset intelligent contract records the corresponding relation between the response operation and the operation income; and updating the account balance of the individual account of the individual user according to the operation income.
The preset intelligent contract records the corresponding relation between the response operation and the operation income, namely the calculation rule of the digital asset income of each response operation. Calculating the operation benefit corresponding to the response operation, specifically comprising: acquiring operation detail information of response operation, wherein the operation detail information comprises viewing progress, forwarding times and whether to reply to a specific character; and calculating the operation income corresponding to the operation detail information according to the preset intelligent contract.
The viewing progress can be viewed by using a character viewing proportion, a video viewing proportion, a viewing duration and the like. Replies include, but are not limited to, questionnaires, suggestions, postings, and the like. The operational profit for completely viewing the 5G rich media message may be set to be 1 unit of digital asset, the operational profit for forwarding the 5G rich media message once may be 1.5 units of digital asset, the operational profit for forwarding the 5G rich media message three times may be 5 units of digital asset, and the operational profit for replying the 5G rich media message in a manner of filling out a questionnaire may be 1.8 units of digital asset in the preset smart contract. For the detailed operation progress, namely viewing hundred percent of operation detail information, when partial operation is met, the digital assets can be issued according to the percentage, for example, the operation income of one-time complete viewing of 5G rich media information by a certain video is 1 unit of digital assets, and 50% of the operation income can be obtained by 50% of the user viewing, namely 0.5 unit of digital assets. For the operation detail information of which the detailed operation progress is the forwarding times, when partial operation is satisfied, the digital assets can be issued according to the percentage, for example, 10 units of digital assets can be obtained by forwarding 10 times as defined by a certain message, and 80% operation income can be obtained by forwarding 8 times by an individual user, namely 8 units of digital assets.
The operational gain is issued to an individual account of an individual user. The source details of each digital asset of the personal account are recorded on the blockchain, so that the digital assets are publicly transparent, cannot be tampered and can be checked in real time. An individual user can obtain the blockchain digital assets by checking, replying and forwarding the enterprise messages, so that the probability of checking the enterprise messages is improved in a mode of rewarding the digital assets. Because the operators sending the enterprise messages are different, if the pushing method brings higher popularization efficiency to the enterprise, the enterprise is more prone to cooperate with the operator, the user scale of the operator can be increased in the past, and the operation advantages of the operator are improved.
207. And recording the message life cycle flow in the block chain platform.
The message life cycle flow comprises an enterprise user, an individual user, response operation and operation income, and the enterprise message is sent from the enterprise user to the response operation of the individual user to the enterprise message, and the operation can be regarded as a block chain transaction. And recording the message life cycle process in the blockchain platform so as to record the transaction data which can not be tampered.
208a, if the reply instruction is an instruction for sending the shielding message, establishing a shielding mapping relation between the enterprise user and the individual user in the message life cycle process, and storing the shielding mapping relation into a shielding list.
The reply instruction is one of response operations of the individual user to the enterprise information, and the reply instruction can comprise a subscription message, a product purchase, a view detail and a shielding message instruction. And if the reply instruction is a message shielding instruction, establishing a shielding mapping relation between the enterprise user and the individual user in the message life cycle process. The mask mapping relationship refers to an individual user in the message lifecycle flow, and does not receive enterprise messages of enterprise users in the message lifecycle flow any more. And storing the shielding mapping relation into a shielding list so that the enterprise user does not push the enterprise user to the individual user in the screen mapping relation when sending other enterprise messages.
209a, obtaining the screening payment fee and screening time limit in the screening message instruction.
The message screening instructions are used for ensuring that the individual users do not receive enterprise messages of certain enterprise users within screening time limit, but pay screening payment cost, namely privacy protection is obtained by paying digital assets and the enterprise messages are not disturbed by junk messages.
210a, updating the account balance of the individual account of the individual user according to the shielding payment fee.
After the digital assets of the individual account are updated, the shielded enterprise account, the shielded payment cost and the shielded time limit can be sent to the individual account, and the protection details obtained by the digital assets paid by the individual account are informed to the individual user.
Because enterprise users push enterprise messages through the mobile phone numbers of the individual users, the message pushing faced by the individual users is multiplied, and the message pushing of the order of magnitude inevitably causes certain disturbance to the users. And the information disturbance is reduced by paying the digital assets by the individual user.
After the blockchain platform records the message life cycle process, the method further comprises the following steps: steps 208b-209b are juxtaposed to steps 208a-210a processing priorities.
208b, if a personal data disclosure instruction sent by the personal user is received, acquiring personal data and single disclosure benefit in the personal data disclosure instruction.
The response operation of the user to the enterprise message, namely the user behavior big data, is very valuable to the enterprise user, on one hand, the individual user does not necessarily want the enterprise to view the own data at will, and on the other hand, the enterprise user wants to view the individual user data. And sending a personal data disclosure instruction by the individual user, wherein the personal data of the individual user is in a to-be-disclosed state, and once the enterprise user purchases the personal data, the personal data is disclosed to the enterprise user. And personal data and single public income in the personal data public instruction, wherein each enterprise user pays a digital asset to the individual user when purchasing the personal data, and the quantity of the digital asset is the single public income. The single public income of the personal data can be set according to the public risk level, can also be set by the personal user, and can also be set according to the personal data type, and the setting mode of the single public income is not limited in the embodiment of the invention.
Through the personal data public instruction, the personal user sets the personal private data, controls the data which are invisible outside, and realizes the value benefit generated by controlling the private data by the personal user.
209b, updating the account balance of the individual account of the individual user according to the total public income.
The total public income is the product of single public income and the number of times of disclosure, and the number of times of disclosure is the number of times that personal data is viewed by enterprise users. After the enterprise user purchases the sensitive number of the individual user, the account balance of the individual account can be updated once every time the enterprise user purchases the sensitive number, the total open income can be calculated once every preset time period, and then the individual account balance is updated once.
After the blockchain platform records the message lifecycle flow, steps 209c-212c are included in parallel with the processing priorities of steps 208a-210 a.
208c, if a private data viewing request sent by the enterprise user is received, obtaining the viewing data type and the viewing payment fee in the private data viewing request.
Similar to the disclosure of personal data by individual users, enterprise users can view private data by paying for digital assets. In the privacy data check request, the region to which the mobile phone number belongs, the service life of the mobile phone number, and the like are also included, and whether the individual user discloses a more detailed condition of the individual data is included to narrow down the number of the individual users included. The check payment fee is the total fee required to be paid by the enterprise user in the privacy data check request, and can be a fixed fee calculated according to the number of the individual users or obtained by sequentially counting single public profits of the individual data of the individual users.
209c, updating the account balance of the enterprise account of the enterprise user based on the viewing payment.
And 210c, acquiring data to be checked corresponding to the checking data type in the personal data set.
The personal data set is used for storing personal data according to the type of data to be viewed, namely, the data in the personal data set can be published.
211c, encrypting the data to be checked according to a preset encryption algorithm to generate encrypted data.
After the data to be checked is encrypted through the preset encryption algorithm, the real data to be checked can be hidden. The preset encryption algorithm can be operated by zero knowledge proof, homomorphic encryption, symmetric encryption, attribute encryption, multi-party calculation or data desensitization and the like, and the encryption algorithm is not limited in the embodiment of the invention.
212c, sending the encrypted data to the enterprise user.
The enterprise account acquires the encrypted data by paying the digital assets, can analyze the encrypted data, also can analyze the encrypted data after decrypting the encrypted data, and analyzes the receiving group characteristics of the 5G rich media messages of the enterprise to realize accurate message pushing. The enterprise user can analyze the encrypted data by himself or can delegate the block chain platform to analyze the encrypted data and send the analysis result to the enterprise user. The enterprise users can accurately push according to the encrypted data analysis result, the message pushing effect can be improved, and unnecessary disturbance to non-target individual users is reduced.
The enterprise related information and the personal related information recorded on the blockchain platform can be inquired according to the user inquiry request. Illustratively, an enterprise account initiates a query request to the blockchain platform, where the request includes a search condition, such as a time period, a message with the highest forwarding number, a message with the highest replied number, and the like, and the blockchain platform performs operation record query according to the query condition and returns a query result to the enterprise account. For example, an individual user can view the balance of the digital assets, the source detailed record of each digital asset, namely information such as historical transaction records, and the like, and the blockchain platform returns information such as account balance, historical transactions, and the like.
The operator in charge of the block chain platform can exert the big data value and popularize the application range of the 5G message; the individual users of the block chain platform adopt a reward mechanism to stimulate the users to use 5G messages, prevent external disturbance, protect data factors and exert the data value of the users; the enterprise users of the block chain platform can more transparently master the 5G message pushing effect and pay fee information, and can acquire user big data and accurately push messages.
The invention provides a block chain technology-based 5G rich media message pushing method, which comprises the steps of firstly receiving an enterprise message sent by an enterprise user, pushing the enterprise message to an individual user in a rich media RCS transmission mode according to a shielding list, then obtaining response operation of the individual user to the enterprise message, issuing operation income corresponding to the response operation for the individual user through a block chain platform, recording a message life cycle process on the block chain platform, and if a reply instruction is a shielding message instruction, storing the shielding mapping relation between the enterprise user and the individual user in the message life cycle process into the shielding list. Compared with the prior art, the embodiment of the invention pushes the enterprise messages in various formats in an RCS transmission mode, and increases the attraction of the enterprise messages to individual users so as to improve the viewing probability of the enterprise messages. And the probability of viewing, replying or forwarding the 5G rich media message by the user is improved by taking the operation income as an incentive. The message life cycle process is recorded on the blockchain platform, and the number of individual users at the enterprise message pushing end is increased by using the account security characteristics of unforgeable transaction, whole-course trace, traceability, openness and transparency and the like of the blockchain platform, so that the probability of the enterprise message being viewed is increased. The specific enterprise message can be shielded by replying the message shielding instruction, the releasing accuracy of the enterprise message is improved, and the checking probability of the enterprise message is further improved.
Further, as an implementation of the method shown in fig. 1, an embodiment of the present invention provides a 5G rich media message pushing apparatus based on a blockchain technique, as shown in fig. 3, where the apparatus includes:
the pushing module 31 is configured to receive an enterprise message sent by an enterprise user, and push the enterprise message to an individual user in a rich media RCS transmission manner according to a screening list;
an obtaining module 32, configured to obtain response operations of the individual user on the enterprise message, where the response operations include message viewing, message forwarding, and a reply instruction;
the issuing module 33 is configured to issue an operation benefit corresponding to the response operation for the individual user through a blockchain platform;
a recording module 34 for recording a message lifecycle process at the blockchain platform, the message lifecycle process including the enterprise user, the individual user, and the response operation;
the storage module 35 is configured to, if the reply instruction is a message blocking instruction, store the blocking mapping relationship between the enterprise user and the individual user in the message life cycle process in the blocking list.
The invention provides a block chain technology-based 5G rich media message pushing device, which is characterized by firstly receiving an enterprise message sent by an enterprise user, pushing the enterprise message to an individual user in a rich media RCS transmission mode according to a shielding list, then acquiring response operation of the individual user to the enterprise message, issuing operation income corresponding to the response operation for the individual user through a block chain platform, recording a message life cycle process on the block chain platform, and if a reply instruction is a shielding message instruction, storing the shielding mapping relation between the enterprise user and the individual user in the message life cycle process into the shielding list. Compared with the prior art, the embodiment of the invention pushes the enterprise messages in various formats in an RCS transmission mode, and increases the attraction of the enterprise messages to individual users so as to improve the viewing probability of the enterprise messages. And the probability of viewing, replying or forwarding the 5G rich media message by the user is improved by taking the operation income as an incentive. The message life cycle process is recorded on the blockchain platform, and the number of individual users at the enterprise message pushing end is increased by using the account security characteristics of unforgeable transaction, whole-course trace, traceability, openness and transparency and the like of the blockchain platform, so that the probability of the enterprise message being viewed is increased. The specific enterprise message can be shielded by replying the message shielding instruction, the releasing accuracy of the enterprise message is improved, and the checking probability of the enterprise message is further improved.
Further, as an implementation of the method shown in fig. 2, an embodiment of the present invention provides another apparatus for pushing a 5G rich media message based on a blockchain technique, as shown in fig. 4, where the apparatus includes:
the pushing module 41 is configured to receive an enterprise message sent by an enterprise user, and push the enterprise message to an individual user in a rich media RCS transmission manner according to a screening list;
an obtaining module 42, configured to obtain response operations of the individual user on the enterprise message, where the response operations include viewing a message, forwarding the message, and replying to an instruction;
the issuing module 43 is configured to issue an operation benefit corresponding to the response operation for the individual user through a blockchain platform;
a recording module 44 for recording a message lifecycle process at the blockchain platform, the message lifecycle process including the enterprise user, the individual user, and the response operation;
and a storage module 45, configured to store the shielding mapping relationship between the enterprise user and the individual user in the message life cycle process into the shielding list if the reply instruction is a message shielding instruction.
Further, the apparatus further comprises:
a building module 46, configured to build a blockchain platform before the operation revenue corresponding to the response operation is issued to the individual user through the blockchain platform, and issue a digital asset to an operator according to a digital asset issue instruction sent by the operator implementing the RCS transmission manner, where the digital asset issue instruction includes a digital asset issue amount, a digital asset price, and a digital asset name;
a registration module 47, configured to register a personal account in the blockchain platform according to an account registration request of the individual user, where the personal account is generated by seed information composed of a mobile phone number of the individual user and personal information;
the registration module 47 is further configured to register an enterprise account on the blockchain platform according to an account registration request of the enterprise user, and issue a digital asset to the enterprise user according to a digital asset issuance request sent by the enterprise user, where the enterprise account is generated by using enterprise information of the enterprise user as seed information, and the digital asset issuance request includes an asset mortgage certification, a digital asset issuance amount, and an asset issuance instruction.
Further, the issuing module 43 includes:
a calculating unit 431, configured to calculate an operation benefit corresponding to the response operation according to a preset intelligent contract, where the preset intelligent contract records a corresponding relationship between the response operation and the operation benefit;
an updating unit 432, configured to update an account balance of the individual account of the individual user according to the operation income.
Further, the calculating unit 431 includes:
an obtaining subunit 4311, configured to obtain operation detail information of the response operation, where the operation detail information includes viewing progress, forwarding times, and whether to reply to a specific character;
and the calculating subunit 4312 is configured to calculate, according to the preset intelligent contract, an operation benefit corresponding to the operation detail information.
Further, the apparatus further comprises:
the obtaining module 42 is further configured to obtain a shielding payment fee and a shielding time limit in the message shielding instruction after storing the shielding mapping relationship between the enterprise user and the individual user in the message lifecycle process in the shielding list;
and the updating module 48 is further configured to update the account balance of the individual account of the individual user according to the shielding payment fee.
Further, the apparatus further comprises:
the obtaining module 42 is further configured to, after the record of the message life cycle process by the blockchain platform, if a personal data disclosure instruction sent by the personal user is received, obtain personal data and a single disclosure benefit in the personal data disclosure instruction;
the updating module 48 is further configured to update the account balance of the personal account of the individual user according to a total public income, where the total public income is a product of the single public income and public times, and the public times are times of viewing the personal data by the enterprise user.
Further, the apparatus further comprises:
the obtaining module 42 is further configured to, after the blockchain platform records the message life cycle process, if a private data viewing request sent by the enterprise user is received, obtain a viewing data type and a viewing payment fee in the private data viewing request;
the updating module 48 is further configured to update the account balance of the enterprise account of the enterprise user according to the viewing payment fee;
the obtaining module 42 is further configured to obtain data to be viewed corresponding to the viewing data type in a personal data set, where the personal data set is used to store the personal data according to the viewing data type;
the encryption module 49 is configured to encrypt the data to be checked according to a preset encryption algorithm to generate encrypted data;
a sending module 410, configured to send the encrypted data to the enterprise user.
Further, the obtaining module 42 includes:
the parsing unit 421 is configured to parse, according to a preset transmission protocol, operation data sent by the individual user, where the operation data includes response data and digital signature data of the response data, and the response data is a response operation with a preset data format;
a verification unit 422, configured to decrypt the digital signature data, and verify whether a sender of the response data is the personal user;
an extracting unit 423, configured to, if the verification result is yes, extract a response operation of the response data according to the preset data format.
The invention provides a block chain technology-based 5G rich media message pushing device, which is characterized by firstly receiving an enterprise message sent by an enterprise user, pushing the enterprise message to an individual user in a rich media RCS transmission mode according to a shielding list, then acquiring response operation of the individual user to the enterprise message, issuing operation income corresponding to the response operation for the individual user through a block chain platform, recording a message life cycle process on the block chain platform, and if a reply instruction is a shielding message instruction, storing the shielding mapping relation between the enterprise user and the individual user in the message life cycle process into the shielding list. Compared with the prior art, the embodiment of the invention pushes the enterprise messages in various formats in an RCS transmission mode, and increases the attraction of the enterprise messages to individual users so as to improve the viewing probability of the enterprise messages. And the probability of viewing, replying or forwarding the 5G rich media message by the user is improved by taking the operation income as an incentive. The message life cycle process is recorded on the blockchain platform, and the number of individual users at the enterprise message pushing end is increased by using the account security characteristics of unforgeable transaction, whole-course trace, traceability, openness and transparency and the like of the blockchain platform, so that the probability of the enterprise message being viewed is increased. The specific enterprise message can be shielded by replying the message shielding instruction, the releasing accuracy of the enterprise message is improved, and the checking probability of the enterprise message is further improved.
According to an embodiment of the present invention, a computer storage medium is provided, where at least one executable instruction is stored, and the computer executable instruction can execute the 5G rich media message pushing method based on the blockchain technology in any of the above method embodiments.
Fig. 5 is a schematic structural diagram of a computer device according to an embodiment of the present invention, and the specific embodiment of the present invention does not limit the specific implementation of the computer device.
As shown in fig. 5, the computer apparatus may include: a processor (processor)502, a Communications Interface 504, a memory 506, and a communication bus 508.
Wherein: the processor 502, communication interface 504, and memory 506 communicate with one another via a communication bus 508.
A communication interface 504 for communicating with network elements of other devices, such as clients or other servers.
The processor 502 is configured to execute the program 510, and may specifically execute the relevant steps in the above embodiment of the method for pushing a 5G rich media message based on the blockchain technique.
In particular, program 510 may include program code that includes computer operating instructions.
The processor 502 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement an embodiment of the present invention. The computer device includes one or more processors, which may be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
And a memory 506 for storing a program 510. The memory 506 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 510 may specifically be used to cause the processor 502 to perform the following operations:
receiving enterprise messages sent by enterprise users, and pushing the enterprise messages to individual users in a rich media RCS transmission mode according to a screening list;
acquiring response operation of the individual user to the enterprise message, wherein the response operation comprises message viewing, message forwarding and a reply instruction;
issuing operation income corresponding to the response operation for the individual user through a block chain platform;
recording a message lifecycle flow at the blockchain platform, the message lifecycle flow including the enterprise user, the individual user, the response operation, and the operation revenue;
and if the reply instruction is a message shielding instruction, storing the shielding mapping relation between the enterprise user and the individual user in the message life cycle process into the shielding list.
It will be apparent to those skilled in the art that the modules or steps of the present invention described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and alternatively, they may be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, and in some cases, the steps shown or described may be performed out of order, or separately as individual integrated circuit modules, or multiple ones of them may be implemented as a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method for pushing a 5G rich media message based on a block chain technology is characterized by comprising the following steps:
receiving enterprise messages sent by enterprise users, and pushing the enterprise messages to individual users in a rich media RCS transmission mode according to a screening list;
acquiring response operation of the individual user to the enterprise message, wherein the response operation comprises message viewing, message forwarding and a reply instruction;
issuing operation income corresponding to the response operation for the individual user through a block chain platform;
recording a message lifecycle flow at the blockchain platform, the message lifecycle flow including the enterprise user, the individual user, the response operation, and the operation revenue;
and if the reply instruction is a message shielding instruction, storing the shielding mapping relation between the enterprise user and the individual user in the message life cycle process into the shielding list.
2. The method of claim 1, wherein prior to issuing the operation benefit corresponding to the response operation to the individual user via a blockchain platform, the method further comprises:
building a block chain platform, and issuing digital assets for an operator according to a digital asset issuing instruction sent by the operator for realizing the RCS transmission mode, wherein the digital asset issuing instruction comprises digital asset issuing quantity, digital asset price and digital asset name;
registering a personal account on the blockchain platform according to the account registration request of the personal user, wherein the personal account is generated by seed information formed by the mobile phone number of the personal user and personal information;
according to the account registration request of the enterprise user, registering an enterprise account on the block chain platform, and issuing a digital asset for the enterprise user according to a digital asset issuing request sent by the enterprise user, wherein the enterprise account is generated by taking enterprise information of the enterprise user as seed information, and the digital asset issuing request comprises an asset mortgage certification, a digital asset issuing amount and an asset issuing instruction.
3. The method of claim 2, wherein said issuing an operational benefit corresponding to said response operation for said individual user comprises:
calculating operation income corresponding to the response operation according to a preset intelligent contract, wherein the preset intelligent contract records the corresponding relation between the response operation and the operation income;
and updating the account balance of the individual account of the individual user according to the operation income.
4. The method of claim 3, wherein calculating the operational gain corresponding to the response operation according to a preset intelligent contract comprises:
acquiring operation detail information of the response operation, wherein the operation detail information comprises viewing progress, forwarding times and whether to reply to a specific character;
and calculating the operation income corresponding to the operation detail information according to the preset intelligent contract.
5. The method of claim 2, wherein after storing the masked mapping relationships between the enterprise users and the individual users in the message lifecycle flow into the masked list, the method further comprises:
acquiring shielding payment cost and shielding time limit in the shielding message instruction;
and updating the account balance of the individual account of the individual user according to the shielding payment fee.
6. The method of claim 2, wherein after the blockchain platform records the message lifecycle flows, the method further comprises:
if a personal data disclosure instruction sent by the personal user is received, acquiring personal data and single disclosure income in the personal data disclosure instruction;
and updating the account balance of the individual account of the individual user according to the total open income, wherein the total open income is the product of the single open income and the open times, and the open times are the times of the personal data viewed by the enterprise user.
7. The method of claim 6, wherein after the blockchain platform records the message lifecycle flow, the method further comprises:
if a private data viewing request sent by the enterprise user is received, obtaining the viewing data type and the viewing payment fee in the private data viewing request;
updating the account balance of the enterprise account of the enterprise user according to the checking payment cost;
in a personal data set, acquiring data to be viewed corresponding to the viewed data type, wherein the personal data set is used for storing the personal data according to the viewed data type;
encrypting the data to be checked according to a preset encryption algorithm to generate encrypted data;
and sending the encrypted data to the enterprise user.
8. The method of claim 1, wherein said obtaining said individual user's response to said business message comprises:
analyzing operation data sent by the individual user according to a preset transmission protocol, wherein the operation data comprises response data and digital signature data of the response data, and the response data is response operation with a preset data format;
decrypting the digital signature data and verifying whether a sender of the response data is the personal user;
and if the verification result is yes, extracting response operation of the response data according to the preset data format.
9. A 5G rich media message pushing apparatus based on blockchain technology, comprising:
the pushing module is used for receiving enterprise messages sent by enterprise users and pushing the enterprise messages to individual users in a rich media RCS transmission mode according to a screening list;
the acquisition module is used for acquiring response operation of the individual user to the enterprise message, wherein the response operation comprises message viewing, message forwarding and a reply instruction;
the issuing module is used for issuing the operation income corresponding to the response operation for the individual user through a block chain platform;
a recording module, configured to record a message life cycle process on the blockchain platform, where the message life cycle process includes the enterprise user, the individual user, the response operation, and an operation profit;
and the storage module is used for storing the shielding mapping relation between the enterprise user and the individual user in the message life cycle process into the shielding list if the reply instruction is a message shielding instruction.
10. The apparatus of claim 9, wherein the acquisition module comprises:
the analysis unit is used for analyzing the operation data sent by the individual user according to a preset transmission protocol, wherein the operation data comprises response data and digital signature data of the response data, and the response data is response operation with a preset data format;
a verification unit, configured to decrypt the digital signature data, and verify whether a sender of the response data is the personal user;
and the extraction unit is used for extracting response operation of the response data according to the preset data format if the verification result is positive.
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