CN112163879A - User rights pushing method, device, server and storage medium - Google Patents

User rights pushing method, device, server and storage medium Download PDF

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Publication number
CN112163879A
CN112163879A CN202010987631.2A CN202010987631A CN112163879A CN 112163879 A CN112163879 A CN 112163879A CN 202010987631 A CN202010987631 A CN 202010987631A CN 112163879 A CN112163879 A CN 112163879A
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information
user
rights
pushing
target
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CN112163879B (en
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吴伟兴
沈淑欣
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Shenzhen Fenqile Network Technology Co ltd
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Shenzhen Fenqile Network Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/0241—Advertisements
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    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

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Abstract

The embodiment of the invention discloses a user rights pushing method, a device, a server and a storage medium, wherein the method comprises the following steps: acquiring historical access right information of a user; acquiring current special field rights and interests information; determining a target equity push combination according to the historical access equity information and the current field equity information; and pushing the right information to the user according to the target right pushing combination. According to the embodiment of the invention, the rights and interests information is pushed according to the historical access rights and interests information of the user, the personal behavior preference of the user is considered, the rights and interests appointed by the rights and interests management platform are considered, the personalized matching of the rights and interests pushing of the user is realized, and the accuracy of the rights and interests information pushing is improved.

Description

User rights pushing method, device, server and storage medium
Technical Field
The embodiment of the invention relates to the technical field of internet, in particular to a user rights pushing method, a user rights pushing device, a server and a storage medium.
Background
With the rapid development of the internet technology, each application platform issues the user rights and interests to the client in an information pushing mode, so that the user can obtain rights and interests resources provided by different providers through the client APP.
Currently, an operator usually performs manual configuration on an equity management platform in advance, and then indiscriminately pushes the same equity information to a specific user group, for example, equity information pushed by different general users is the same, and equity information pushed by different member users is also the same.
The pushing mode lacks personalized matching, and the equity information can not be pushed according to the preference and the behavior of the user, so that the accuracy of the equity information pushing is reduced.
Disclosure of Invention
The embodiment of the invention provides a user rights and interests pushing method, a user rights and interests pushing device, a server and a storage medium, so that rights and interests information is pushed according to user behaviors, and the accuracy of rights and interests information pushing is improved.
In a first aspect, an embodiment of the present invention provides a user rights push method, including:
acquiring historical access right information of a user;
acquiring current special field rights and interests information;
determining a target equity push combination according to the historical access equity information and the current field equity information;
and pushing the right information to the user according to the target right pushing combination.
Further, before obtaining the historical access right information of the user, the method further includes:
when the push rights are triggered, acquiring user behavior data;
and storing the user behavior data into a preset database.
Further, obtaining historical access rights information of the user includes:
acquiring user identity information;
acquiring corresponding historical user behavior data from the preset database according to the user identity information;
and acquiring historical access right information in a preset range based on the historical user behavior data.
Further, determining a target equity push combination according to the historical access equity information and the current field equity information, comprising:
determining first target rights information in the historical access rights information according to the weights of the historical rights information;
determining second target rights information in the current spot rights information according to the weights of the spot rights information;
and generating a first target right pushing combination according to the first target right information and the second target right information.
Further, pushing the right information to the user according to the target right pushing combination comprises:
and pushing the right information to the user according to the first target right pushing combination.
Further, after generating a first target interest pushing combination according to the first target interest information and the second target interest information, the method further includes:
determining first remaining rights information in the historical access rights information according to the first target rights information;
determining second residual rights and interests information in the current court rights and interests information according to the second target rights and interests information;
and generating a second target right and interest pushing combination according to the first target right and interest pushing combination, the first residual right and interest information and the second residual right and interest information.
Further, pushing the right information to the user according to the target right pushing combination comprises:
and pushing the right information to the user according to the second target right pushing combination.
In a second aspect, an embodiment of the present invention provides a user right pushing apparatus, including:
the historical access right information acquisition module is used for acquiring historical access right information of the user;
the system comprises a special area equity information acquisition module, a special area equity information acquisition module and a special area equity information acquisition module, wherein the special area equity information acquisition module is used for acquiring current special area equity information;
the right and interest combination determining module is used for determining a target right and interest pushing combination according to the historical access right and interest information and the current field right and interest information;
and the right and interest pushing module is used for pushing the right and interest information to the user according to the target right and interest pushing combination.
In a third aspect, an embodiment of the present invention provides a server, including:
one or at least one processor;
storage means for storing one or at least one program,
when the program or the at least one program is executed by the processor or the at least one processor, the processor or the at least one processor implements the user right pushing method provided by any embodiment of the present invention.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the user right pushing method provided in any embodiment of the present invention.
The user rights push method provided by the embodiment of the invention obtains the historical access rights information of the user; acquiring current special field rights and interests information; determining a target equity push combination according to the historical access equity information and the current field equity information; and right information is pushed to the user according to the target right pushing combination, so that right information pushing is realized according to historical access right information of the user, the individual behavior preference of the user is considered, the right is pushed in a special area designated by a right management platform, the personalized matching of the user right pushing is realized, and the accuracy of the right information pushing is improved.
Drawings
Fig. 1 is a schematic flowchart illustrating a user rights pushing method according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating a user rights pushing method according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a user rights pushing device according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of a server according to a fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the steps as a sequential process, many of the steps can be performed in parallel, concurrently or simultaneously. In addition, the order of the steps may be rearranged. A process may be terminated when its operations are completed, but may have additional steps not included in the figure. A process may correspond to a method, a function, a procedure, a subroutine, a subprogram, etc.
Furthermore, the terms "first," "second," and the like may be used herein to describe various orientations, actions, steps, elements, or the like, but the orientations, actions, steps, or elements are not limited by these terms. These terms are only used to distinguish one direction, action, step or element from another direction, action, step or element. The terms "first", "second", etc. are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of that feature. In the description of the present invention, "plurality", "batch" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Example one
Fig. 1 is a schematic flow chart of a user right pushing method according to an embodiment of the present invention, which is applicable to user right information pushing on an internet platform, such as member right pushing in a client APP. As shown in fig. 1, a method for pushing user rights provided by an embodiment of the present invention includes:
and S110, acquiring historical access right information of the user.
Specifically, the user interest refers to the privilege or benefit that the user obtains by fulfilling a certain condition. The historical access right information refers to a plurality of pieces of user right information which the user has accessed before the current time. Further, historical behavior data of the user can be collected in advance, and then historical access right information of the user can be extracted from the historical behavior data. Generally, different users have different historical access right information, and the personal behavior information of the users can be deduced from the historical access right information of the users.
And S120, acquiring the current rights and interests information of the special area.
Specifically, the current spot equity information refers to a plurality of pieces of user equity information which are specified by the equity management platform at present and need to be pushed, and is generally the equity of the spot activities of the merchant. The current professional rights information is preset by an operator on a rights management platform.
And S130, determining a target right pushing combination according to the historical access right information and the current field right information.
Specifically, the historical access right information reflects the personal behavior preference of the user, the current spot right information is appointed push right information, and the historical access right information and the current spot right information are combined to obtain a combination of a plurality of pieces of user right information which not only has the personal preference of the user, but also comprises the appointed push right information, namely a target right push combination.
Further, the arrangement order of the historical access right information and the current spot right information in the target right pushing combination can be specified in advance, for example, the current spot right information is arranged in front, and the historical access right information is arranged behind. When the arrangement sequence is not specified in advance, the historical access right information and the current field right information can be randomly ordered to form a target right pushing combination.
And S140, pushing the right information to the user according to the target right pushing combination.
Specifically, the right information is pushed to the user according to the target right pushing combination, that is, the right information is pushed to the user according to the arrangement sequence of the right information of each user in the target right pushing combination.
The user rights push method provided by the embodiment of the invention obtains the historical access rights information of the user; acquiring current special field rights and interests information; determining a target equity push combination according to the historical access equity information and the current field equity information; and right information is pushed to the user according to the target right pushing combination, so that right information pushing is realized according to historical access right information of the user, the individual behavior preference of the user is considered, the right is pushed in a special area designated by a right management platform, the personalized matching of the user right pushing is realized, and the accuracy of the right information pushing is improved.
Example two
Fig. 2 is a schematic flow chart of a user rights pushing method according to a second embodiment of the present invention, which is a further refinement of the foregoing embodiment. As shown in fig. 2, the method for pushing user rights provided by the embodiment of the present invention includes:
s201, when the push right is triggered, user behavior data are collected.
Specifically, the fact that the pushing rights are triggered means that the user clicks the rights information of the client APP pushing interface, and at the moment, user behavior data are collected. User behavior data includes, but is not limited to: user identity information, triggered interest identification and trigger time information. The user identity information can be a user ID, a user name, a bound mobile phone number and the like, and is used for distinguishing the user identity. The triggered interest identifies identity information, typically an interest ID, that represents the triggered push interest. The trigger time information refers to the time when the push right is triggered.
Optionally, the user behavior data may further include a number of push right triggers, a push right category, and the like. The number of times of triggering the push right refers to the number of times of triggering the push right by the user. The push right category refers to the category of push right triggered by the user, such as food, clothing, cosmetics, etc.
S202, storing the user behavior data into a preset database.
Specifically, the collected user behavior data is stored in a preset database for subsequent calling.
S203, obtaining the user identity information.
Specifically, the user identity information refers to identity information of a user who needs to push the user rights and interests currently, such as a user ID of a member user.
And S204, acquiring corresponding historical user behavior data from the preset database according to the user identity information.
Specifically, the historical user behavior data is the user behavior data pre-stored in the preset database and includes the user identity information, so that the corresponding historical user behavior data can be obtained from the preset database according to the user identity information.
And S205, acquiring historical access right information in a preset range based on the historical user behavior data.
Specifically, the historical user behavior data includes the rights ID triggered by the user (i.e., triggered rights ID) and trigger time information. The historical access right information in the preset range refers to the right ID triggered by the user in the preset range. The preset range may be a preset time range, for example, the triggered equity ID within 24 hours of the current time is obtained from historical user behavior data. The preset range may also be a preset number range of triggered equity IDs, for example, 10 triggered equity IDs closest to the current time are obtained from historical user behavior data.
Further, the preset range may be set in combination with the preset time range and the push right triggering times or push right categories, for example, the triggered right ID 5 before the push right triggering times are arranged within 72 hours from the current time is obtained from the historical user behavior data; or acquiring the triggered interest ID of which the push interest category is the food category within 24 hours from the current time from the historical user behavior data.
And S206, acquiring the rights and interests information of the current spot.
Specifically, the current spot equity information refers to a plurality of pieces of user equity information which are specified by the equity management platform at present and need to be pushed, and is generally the equity of the spot activities of the merchant. The current professional rights information is preset by an operator on a rights management platform.
And S207, determining first target right information in the historical access right information according to the historical right information weight.
Specifically, the historical rights and interests information weight is a ratio of the historical access rights and interests information to the total push rights and interests information. For example, if the historical access right information has 10 triggered right IDs in total, the total push right information is 10, and the weight of the historical right information is 40%, then the 4 triggered right IDs are taken to form the first target right information.
And S208, determining second target right information in the current spot right information according to the spot right information weight.
Specifically, the priority information weight of the spot refers to a ratio of the current priority information of the spot to the total pushed priority information. For example, if the current spot equity information has 10 total spot equity IDs, the total push equity information is 10, and the weight of the spot equity information is 60%, the second target equity information is formed by 6 spot equity IDs.
S209, generating a first target right pushing combination according to the first target right information and the second target right information.
Specifically, the first target interest information and the second target interest information are sorted according to a preset sorting order, and a first target interest pushing combination is generated. Preferably, in this embodiment, the first target right information and the second target right information are randomly and crossly ordered.
S210, pushing right information to the user according to the first target right pushing combination.
Specifically, the right information is pushed to the user according to the target right pushing combination, that is, the right information is pushed to the user according to the arrangement sequence of the right information of each user in the target right pushing combination.
In an alternative embodiment, pushing the entitlement information to the user in accordance with the first targeted entitlement push combination may further comprise: determining first remaining rights information in the historical access rights information according to the first target rights information; determining second residual rights and interests information in the current court rights and interests information according to the second target rights and interests information; generating a second target right and interest pushing combination according to the first target right and interest pushing combination, the first remaining right and interest information and the second remaining right and interest information; and pushing the right information to the user according to the second target right pushing combination.
Specifically, the first remaining right information refers to the right information remaining after the first target right information is extracted from the historical access right information, and as illustrated in step S207, the first remaining right information may be the remaining 6 triggered right IDs. The second remaining right information refers to the right information remaining after the second target right information is extracted from the current spot right information, and as illustrated in step S208, the second remaining right information may be obtained as the remaining 4 spot right IDs.
And generating a second target right and interest pushing combination according to the first target right and interest pushing combination, the first residual right and interest information and the second residual right and interest information, namely arranging the triggered right and interest ID in the first residual right and interest information and the field right and interest ID in the second residual right and interest information in a random crossing sequence after the first target right and interest pushing combination to form the second target right and interest pushing combination. Equivalently, after the right information in the first target right pushing combination is pushed, the rest right information (namely the first rest right information and the second rest right information) is pushed continuously. From the client side APP, when the user opens the client side APP, the pushing home page (or the first few pushing pages) of the client side APP pushes the right information in the first target right pushing combination, and the pages behind the pushing home page continue to push the rest right information, so that pushing of all right information can be achieved.
The user rights and interests pushing method provided by the embodiment of the invention realizes rights and interests information pushing according to historical access rights and interests information of the user, not only considers personal behavior preference of the user, but also considers the rights and interests pushed by a special area specified by the rights and interests management platform, realizes personalized matching of user rights and interests pushing, and improves the accuracy of rights and interests information pushing.
EXAMPLE III
Fig. 3 is a schematic structural diagram of a user right pushing device according to a third embodiment of the present invention, which is applicable to user right information pushing on an internet platform, such as member right pushing in a client APP. The user right pushing device provided by the embodiment of the invention can realize the user right pushing method provided by any embodiment of the invention, has corresponding functional structures and beneficial effects of the realization method, and the content which is not described in detail in the embodiment can refer to the description of any method embodiment of the invention.
As shown in fig. 3, the user right pushing apparatus provided in the embodiment of the present invention includes a historical right information obtaining module 310, a special right information obtaining module 320, a right combination determining module 330, and a right pushing module 340, where:
a historical access right information obtaining module 310, configured to obtain historical access right information of the user;
a spot equity information obtaining module 320 for obtaining current spot equity information;
a rights and interests combination determining module 330, configured to determine a target rights and interests push combination according to the historical access rights and interests information and the current field rights and interests information;
the equity pushing module 340 is configured to push equity information to the user according to the target equity pushing combination.
Further, the method also comprises the following steps:
the user behavior acquisition module is used for acquiring user behavior data when the pushing rights and interests are detected to be triggered; and storing the user behavior data into a preset database.
Further, the historical rights information obtaining module 310 is specifically configured to:
acquiring user identity information;
acquiring corresponding historical user behavior data from the preset database according to the user identity information;
and acquiring historical access right information in a preset range based on the historical user behavior data.
Further, the rights combination determination module 330 includes:
the first target interest information determining unit is used for determining first target interest information in the historical access interest information according to the historical interest information weight;
the second target interest information determining unit is used for determining second target interest information in the current spot interest information according to the spot interest information weight;
and the first target right and interest pushing combination determining unit is used for generating a first target right and interest pushing combination according to the first target right and interest information and the second target right and interest information.
Further, the rights and interests pushing module 340 is specifically configured to:
and pushing the right information to the user according to the first target right pushing combination.
Further, the rights combination determination module 330 further includes:
a first remaining rights and interests information determining unit, configured to determine first remaining rights and interests information in the historical access rights and interests information according to the first target rights and interests information;
the second residual right interest information determining unit is used for determining second residual right interest information in the current special area right interest information according to the second target right interest information;
and the second target right and interest pushing combination determining unit is used for generating a second target right and interest pushing combination according to the first target right and interest pushing combination, the first residual right and interest information and the second residual right and interest information.
Further, the rights push module 340 is further configured to:
and pushing the right information to the user according to the second target right pushing combination.
According to the user rights and interests pushing device provided by the embodiment of the invention, the rights and interests information is pushed according to the historical access rights and interests information of the user through the historical rights and interests information acquiring module, the spot rights and interests information acquiring module, the rights and interests combination determining module and the rights and interests pushing module, the individual behavior preference of the user is considered, the spot pushing rights and interests specified by the rights and interests management platform are considered, the personalized matching of the user rights and interests pushing is realized, and the accuracy of the rights and interests information pushing is improved.
Example four
Fig. 4 is a schematic structural diagram of a server according to a fourth embodiment of the present invention. FIG. 4 illustrates a block diagram of an exemplary server 412 suitable for use in implementing embodiments of the present invention. The server 412 shown in fig. 4 is only an example and should not bring any limitations to the function and scope of use of the embodiments of the present invention.
As shown in FIG. 4, server 412 is in the form of a general purpose server. Components of server 412 may include, but are not limited to: one or more processors 416, a storage device 428, and a bus 418 that couples the various system components including the storage device 428 and the processors 416.
Bus 418 represents one or more of any of several types of bus structures, including a memory device bus or memory device controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, Micro Channel Architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.
Server 412 typically includes a variety of computer system readable media. Such media can be any available media that is accessible by server 412 and includes both volatile and nonvolatile media, removable and non-removable media.
Storage 428 may include computer system readable media in the form of volatile Memory, such as Random Access Memory (RAM) 430 and/or cache Memory 432. The server 412 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 434 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 4, commonly referred to as a "hard drive"). Although not shown in FIG. 4, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk such as a Compact disk Read-Only Memory (CD-ROM), Digital Video disk Read-Only Memory (DVD-ROM) or other optical media may be provided. In these cases, each drive may be connected to bus 418 by one or more data media interfaces. Storage 428 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.
A program/utility 440 having a set (at least one) of program modules 442 may be stored, for instance, in storage 428, such program modules 442 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. The program modules 442 generally perform the functions and/or methodologies of the described embodiments of the invention.
The server 412 may also communicate with one or more external devices 414 (e.g., keyboard, pointing terminal, display 424, etc.), with one or more terminals that enable a user to interact with the server 412, and/or with any terminals (e.g., network card, modem, etc.) that enable the server 412 to communicate with one or more other computing terminals. Such communication may occur via input/output (I/O) interfaces 422. Further, server 412 may communicate with one or more networks (e.g., a Local Area Network (LAN), Wide Area Network (WAN), and/or a public Network, such as the Internet) via Network adapter 420. As shown in FIG. 4, network adapter 420 communicates with the other modules of server 412 via bus 418. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the server 412, including but not limited to: microcode, end drives, Redundant processors, external disk drive Arrays, RAID (Redundant Arrays of Independent Disks) systems, tape drives, and data backup storage systems, among others.
The processor 416 executes various functional applications and data processing by executing programs stored in the storage device 428, for example, implementing a user interest pushing method provided by any embodiment of the present invention, which may include:
acquiring historical access right information of a user;
acquiring current special field rights and interests information;
determining a target equity push combination according to the historical access equity information and the current field equity information;
and pushing the right information to the user according to the target right pushing combination.
EXAMPLE five
An embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements a user right pushing method according to any embodiment of the present invention, where the method may include:
acquiring historical access right information of a user;
acquiring current special field rights and interests information;
determining a target equity push combination according to the historical access equity information and the current field equity information;
and pushing the right information to the user according to the target right pushing combination.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, or the like, as well as conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or terminal. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims (10)

1. A method for pushing user rights, comprising:
acquiring historical access right information of a user;
acquiring current special field rights and interests information;
determining a target equity push combination according to the historical access equity information and the current field equity information;
and pushing the right information to the user according to the target right pushing combination.
2. The method of claim 1, wherein prior to obtaining historical access rights information for the user, further comprising:
when the push rights are triggered, acquiring user behavior data;
and storing the user behavior data into a preset database.
3. The method of claim 2, wherein obtaining historical access rights information for a user comprises:
acquiring user identity information;
acquiring corresponding historical user behavior data from the preset database according to the user identity information;
and acquiring historical access right information in a preset range based on the historical user behavior data.
4. The method of claim 1, wherein determining a target equity push combination from the historical access equity information and the current spot equity information comprises:
determining first target rights information in the historical access rights information according to the weights of the historical rights information;
determining second target rights information in the current spot rights information according to the weights of the spot rights information;
and generating a first target right pushing combination according to the first target right information and the second target right information.
5. The method of claim 4, wherein pushing entitlement information to the user in accordance with the targeted entitlement push combination comprises:
and pushing the right information to the user according to the first target right pushing combination.
6. The method of claim 4, after generating a first target equity push combination from the first target equity information and the second target equity information, further comprising:
determining first remaining rights information in the historical access rights information according to the first target rights information;
determining second residual rights and interests information in the current court rights and interests information according to the second target rights and interests information;
and generating a second target right and interest pushing combination according to the first target right and interest pushing combination, the first residual right and interest information and the second residual right and interest information.
7. The method of claim 6, wherein pushing entitlement information to the user in accordance with the targeted entitlement push combination comprises:
and pushing the right information to the user according to the second target right pushing combination.
8. A user interest pushing apparatus, comprising:
the historical access right information acquisition module is used for acquiring historical access right information of the user;
the system comprises a special area equity information acquisition module, a special area equity information acquisition module and a special area equity information acquisition module, wherein the special area equity information acquisition module is used for acquiring current special area equity information;
the right and interest combination determining module is used for determining a target right and interest pushing combination according to the historical access right and interest information and the current field right and interest information;
and the right and interest pushing module is used for pushing the right and interest information to the user according to the target right and interest pushing combination.
9. A server, comprising:
one or at least one processor;
storage means for storing one or at least one program,
when executed by the one or at least one processor, cause the one or at least one processor to implement the user rights push method of any of claims 1-7.
10. A computer-readable storage medium on which a computer program is stored, the program, when executed by a processor, implementing the user right pushing method according to any one of claims 1-7.
CN202010987631.2A 2020-09-18 User rights pushing method, device, server and storage medium Active CN112163879B (en)

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