CN111415179A

CN111415179A - User rights information processing method and device and electronic equipment

Info

Publication number: CN111415179A
Application number: CN201910008518.2A
Authority: CN
Inventors: 马立铭; 吴心哲
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Shenzhen Technology Co ltd
Priority date: 2019-01-04
Filing date: 2019-01-04
Publication date: 2020-07-14
Anticipated expiration: 2039-01-04
Also published as: CN111415179B

Abstract

The embodiment of the application discloses a method and a device for processing user rights and interests information and electronic equipment, wherein the method comprises the following steps: receiving request information sent by at least one first user, wherein the request information comprises at least one substantial interest, and collecting the request information sent by the first user to generate a substantial interest pool; generating at least one preposed interest according to at least one substantive interest in the substantive interest pool, and establishing an association relationship between the preposed interest and the substantive interest; issuing the preposed rights and interests to a second user; in the event that the pre-posed equity is underwritten, the pre-posed equity is converted to an associated substantive equity and stored in an account associated with the second user. Through the embodiment of the application, the cost in the user rights and interests issuing process is reduced, the efficiency and the issuing effect are improved, and the resource waste is reduced.

Description

User rights information processing method and device and electronic equipment

Technical Field

The present application relates to the field of user rights and interests information processing technologies, and in particular, to a method and an apparatus for processing user rights and interests information, and an electronic device.

Background

In the network sale system, whether the platform or a merchant depending on the platform, it is well done that renewal (taking the number of newly added users as an index), promotion and retention (promoting the activity of products and retaining the users who are renewed, the direct index is the number of active users) are important operation targets, and it is one of specific means to issue user rights and interests such as coupons, red packs, shopping allowances and the like to users.

Aiming at the point of user equity issue under the trend of fine and intelligent operation, merchants hope to improve the efficiency and the accuracy of equity issue so as to obtain the maximization of merchant income; the platform is expected to be capable of utilizing the advantages and capabilities of the platform to enable the merchant, and further prizes the merchant to invest more resources (equity amount and goods supply) on the platform so as to obtain maximization of platform profit.

Under the general condition, the platform generally provides a background operation system for the merchant, and even introduces a third-party e-commerce service mechanism to provide richer operation functions for the merchant, but due to the essential characteristic of self-operation of the merchant, if the merchant needs to carry out a marketing activity, the merchant often needs to invest certain human resources to continuously follow up each detail of the marketing activity, the action range is limited in a private area of the store, and the marketing effect is limited. On the other hand, the platform itself has marketing appeal of revival, promotion and retention, which is generally paid by the platform, and the platform is used as a main body to implement marketing activity schemes, so that cooperation with merchants is not deep, or the participation willingness of the merchants is not very strong. It can be seen that the marketing of the platform and the merchant is two sets of relatively isolated systems at present, which causes the problems of low cost pressure and efficiency and poor effect.

Disclosure of Invention

The embodiment of the application provides a user interest information processing method, a user interest information processing device and electronic equipment, so that the cost in the user interest issuing process is reduced, the efficiency and the issuing effect are improved, and the resource waste is reduced.

The application provides the following scheme:

a user interest information processing method comprises the following steps:

receiving request information sent by at least one first user, wherein the request information comprises at least one substantial interest, and collecting the request information sent by the first user to generate a substantial interest pool;

generating at least one preposed interest according to at least one substantive interest in the substantive interest pool, and establishing an association relationship between the preposed interest and the substantive interest;

issuing the preposed rights and interests to a second user;

in the event that the pre-posed equity is underwritten, the pre-posed equity is converted to an associated substantive equity and stored in an account associated with the second user.

A user interest information processing method comprises the following steps:

receiving an access request of a second user to a target page;

acquiring page data of the target page from a server, wherein the page data comprises preposed interest information to be issued, and the preposed interest is generated by summarizing at least one substantial interest to be issued by at least one first user;

when the target page is shown according to the page data, providing information about the prepositive rights and interests so as to convert the prepositive rights and interests into associated substantive rights and interests in a way of verifying the prepositive rights and interests.

A user interest information processing method comprises the following steps:

generating a plurality of substantial interest combinations according to the substantial interest pool, wherein each combination comprises at least one substantial interest;

determining triggering condition information corresponding to the substantial rights and interests combination;

and under the condition of obtaining the operation information meeting the trigger condition, selecting a target substantive interest from the substantive interest combination, and issuing the target substantive interest to the associated second user.

A user interest information processing apparatus comprising:

a request information receiving unit, configured to receive request information sent by at least one first user, where the request information includes at least one substantive interest, and collect the request information sent by the first user to generate a substantive interest pool;

the prepositive rights and interests generating unit is used for generating at least one prepositive rights and interests according to at least one substantive rights and interests in the substantive rights and interests pool and establishing an incidence relation between the prepositive rights and interests;

the preposed equity issuing unit is used for issuing the preposed equity to a second user;

and the preposed right verifying and canceling unit is used for converting the preposed right into the associated substantial right and storing the associated substantial right in the account associated with the second user when verifying and canceling the preposed right.

A user interest information processing apparatus comprising:

the access request receiving unit is used for receiving an access request of a second user to the target page;

the system comprises a page data obtaining unit, a page data obtaining unit and a page data processing unit, wherein the page data obtaining unit is used for obtaining page data of the target page from a server, the page data comprises preposed interest information to be issued, and the preposed interest is generated by summarizing at least one substantial interest which needs to be issued by at least one first user;

and the page display unit is used for providing information about the preposed rights and interests when the target page is displayed according to the page data so as to convert the preposed rights and interests into associated substantial rights and interests in a way of verifying and canceling the preposed rights and interests.

A user interest information processing apparatus comprising:

the equity combination unit is used for generating a plurality of substantive equity combinations according to the substantive equity pool, and each combination comprises at least one substantive equity;

the trigger condition determining unit is used for determining trigger condition information corresponding to the substantial interest combination;

and the right and interest issuing unit is used for selecting a target substantial right and interest from the substantial right and interest combination and issuing the target substantial right and interest to the associated second user under the condition of obtaining the operation information meeting the trigger condition.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:

issuing the preposed rights and interests to a second user;

An electronic device, comprising:

one or more processors; and

receiving an access request of a second user to a target page;

An electronic device, comprising:

one or more processors; and

According to the specific embodiments provided herein, the present application discloses the following technical effects:

through the embodiment of the application, the merchant (the first user) is enabled through the platform, the platform can provide the first user with the full-hosted service as long as the substantial rights issued by the first user to the second user enter the activity rights pool, the rhythm and strategy for issuing the rights and the matched flow guidance are provided by the platform, and the operation burden of the first user is reduced. Compared with single rights and interests issue, due to the introduction of a two-stage issuing mechanism of the preposed rights and interests and the substantial rights and interests, the embodiment of the application can adapt to more application scenes, and the regulation and control space of the platform for the rights and interests issue is enlarged. In addition, the platform can efficiently achieve core appeal such as effective issuing of rights and interests for the first user, so that more first users can be attracted to participate, the substantial rights and interests richness in the rights and interests pool forms a scale advantage, the pull-up, promotion and retention costs of the platform are maintained at a lower level, the platform can support normalized operation, the continuous attraction of the platform to the second user is kept, and virtuous circle of the platform and the first user is formed. Meanwhile, through the control of the platform on the delivery channel and the delivery strategy, the substantial rights and interests issued by the first user can be more effectively utilized, and the probability of resource waste is reduced.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

FIG. 3 is a schematic illustration of a substantial benefit submitted by a first user provided by an embodiment of the present application;

FIG. 4 is a block diagram of a pre-entitlement data structure provided by an embodiment of the present application;

FIG. 5 is a schematic diagram of another system architecture provided by embodiments of the present application;

6-1 to 6-3 are schematic user interfaces of a second client provided by the embodiment of the present application;

FIG. 7 is a schematic diagram of a data flow provided by an embodiment of the present application;

FIG. 8 is a flow chart of a second method provided by embodiments of the present application;

FIG. 9 is a flow chart of a third method provided by embodiments of the present application;

FIG. 10 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 11 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 12 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

fig. 13 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

In the embodiment of the present application, in order to better enable merchants (which may also be referred to as sellers and the like, and in this embodiment, referred to as "first users", and correspondingly, consumer users, buyer users and the like are referred to as "second users"), foreground marketing expression and operation capability, data algorithm capability, rights and interests issuing capability, and traffic distribution capability of the platform are packaged and provided for the first users, so as to form a set of mechanisms capable of positively promoting the revenue of the first users and the platform, and realize a commercial closed loop in which the first users and the platform win together. Under the condition that personnel and technology investment are not increased, the first user can issue rights and interests with higher efficiency and accuracy through the service provided by the platform, even store diversion or brand touch can be obtained, the platform promotes more first users to participate through technology and commercial energy, the pull-up, promotion and retention costs of the platform are maintained at a lower level, the continuous attraction of the platform to the second user is kept, and a virtuous circle is formed.

In specific implementation, in this embodiment of the present application, a platform side of the network sales system may organize a specific activity, and may provide an activity entry to the first user, through which the first user may submit information of the user rights and interests to be issued. Then, the platform can collect the user rights submitted by the first user to generate another form of rights, and the rights issuing strategy and the rhythm regulation have larger operable space through the another form of rights. In the embodiment of the present application, the user right to be issued, which is submitted by the first user through the active entry, is referred to as "substantial right", and the right in another form generated by the platform organization is referred to as "preposition right". That is to say, the platform side can collect the substantial rights and interests to be issued of the plurality of first users together, and uniformly operate the substantial rights and interests, so that specific rights and interests can be released through a larger flow inlet, and in addition, specific rights and interests issue strategies are uniformly managed and regulated. In an alternative mode, a time difference is set between the issuance of the substantial right and the second user obtaining the front right or a time point of uniform issuance is designated, so that the aim of recalling the second user is achieved conveniently.

From the perspective of system architecture, referring to fig. 1, the system specifically may include a server of the network sales system, a first client provided to a first user, and a second client provided to a second user. The first client may be specifically configured to display information such as a specific activity entry and submit specific substantial right information. The server side can be used for collecting the substantial rights and interests, generating the preposed rights and interests through a certain strategy and issuing the preposed rights and interests to the second user. The second client can receive the specific preposed rights and interests by the user, can also achieve certain triggering conditions by completing certain specific invitations, shopping and other operations, and can also carry out the verification and the cancellation of the preposed rights and interests after receiving the specific preposed rights and interests so as to exchange the actual rights and interests. The specific service end can be deployed at the cloud end and provides specific service and data support for the clients of a plurality of first users and second users, the first clients and the second clients can exist in the form of independent application apps and also can exist in the form of webpages and the like, and the users can interact with the service end by installing the specific apps on mobile devices such as mobile phones and the like or accessing the webpages through devices such as mobile terminal devices and PCs.

Specific implementations are described in detail below.

Example one

First, in the first embodiment, from the perspective of the server, a method for processing user right information is provided, and referring to fig. 2, the method may specifically include:

s201: receiving request information sent by at least one first user, wherein the request information comprises at least one substantial interest, and collecting the request information sent by the first user to generate a substantial interest pool;

in specific implementation, the platform server can create an activity entry through the recruiter system and the like, and the first user can access the recruiter system through the first client to submit the substantial interest entry to the server. The step is a main step which needs to be completed by the first user, specific operations such as subsequent operation and the like are managed by the platform side, and the first user does not need to invest human resources to follow up.

Wherein the specific substantive interest may be of a plurality of specific types, for example, may include a cash type interest such as "red envelope"; also included may be the rights bound to a particular first user, such as a "coupon", that can only be used inside the first user's store, such coupons typically having a certain denomination, e.g., a 10-dollar coupon, a 30-dollar coupon, a 50-dollar coupon, etc.; in addition, the rights and interests such as "shopping allowance" which can be used in cross-store can be included, for example, the allowance of "full 1000 minus 200", etc.; furthermore, the system can also comprise some commodity objects with oriented prices, or some electronic bills such as movie tickets, and the like. When the first user participates in the activity, the specific type of the substantial right can be selected, and for the substantial right of the types such as "red envelope" and "allowance", only the specific fund amount needs to be set, for example, a certain first user is 1000 yuan for the substantial right of the type "red envelope", 2000 yuan for the substantial right of the type "allowance", and the like. In addition, the submission of a substantial interest of the type "coupon" may be accomplished by importing it into the aforementioned sponsor system, as it is typically tied to the first user and is typically created or generated by other related systems. In general, each first user participating in the activity may set the type of physical interest to be issued, and may also be given specific information such as a payoff amount for some physical interests associated with cash, and may then be saved by the server. For example, in one mode, the information stored specifically may be as shown in table 1:

TABLE 1

After the enrollment is completed, as shown in fig. 3, the server may aggregate the entry information of the first user to generate a substantial interest pool. The virtual interest pool may include one or more specific virtual interests, which are typically multiple and correspond to multiple different first users in a practical application. In addition, the substantial rights of the types of the red envelope and the allowance can be summarized together to calculate the total amount of the funding of each first user. In addition, the platform side can also carry out funding on the basis. For example, 20 first users participate in an activity, wherein the total amount of the 20 first users for the "red pack" type is 10 ten thousand yuan, and the total amount of the 20 first users for the "allowance" type is 20 ten thousand yuan; the platform may also be 5 ten thousand yuan for "red pack" type substantive equity funding, 10 ten thousand yuan for "allowance" type substantive equity funding, such that the total amount of funding for "red pack" type substantive equity in the substantive equity pool is 15 ten thousand yuan, the total amount of funding for "allowance" type substantive equity is 30 ten thousand yuan, and so on. That is, in the funding structure of substantial interest, a single first user can fund, multiple first users can fund together, or the first users and the platform can fund in a mixed way. The total amount of substantial rights that can actually be issued to the user is increased, and accordingly, the second user also gets a chance to receive more substantial rights. For example, when only the first user originally sends a red packet, the amount of the "red packet" and the like actually taken by the second user may be relatively small due to the limited contribution amount of the first user, and the red packet may be ignored by the second user after the red packet is taken, so that the resource waste is caused. However, in the embodiment of the present application, since the contribution structure of the substantial interest is enriched, the contribution amount of each specific substantial interest in the interest pool is accumulated, so that when the interest is issued on the basis of a higher base, at least part of users may obtain a relatively higher interest, which is also beneficial to improving the actual usage rate of the interest.

S202: generating at least one preposed interest according to at least one substantive interest in the substantive interest pool, and establishing an association relationship between the preposed interest and the substantive interest;

after obtaining the substantial interest pool, the server side can generate one or more preposed interests according to the specific substantial interests of each item in the interest pool, and can record the association relationship between the preposed interests and the substantial interests. The pre-right is a right object packaged on the basis of the actual right, and the pre-right itself does not correspond to the actual right such as the specific red packet amount or the coupon denomination, but is a combination of a plurality of actual rights. That is, a premier interest can generally include a plurality of different types of virtual interests, for example, as shown in fig. 4, a premier interest can include four different virtual interests of "directed price goods", "movie tickets", "store coupons", "red shopping packages", and the like. In terms of the actual benefits related to cash, such as "shopping package", etc., the total amount of the shopping package associated with the preceding benefits may be set in one of the preceding benefits, which may be a part of the total contribution amount corresponding to the shopping package in the benefits pool, and the contribution amount of the other part may be allocated to the other preceding benefits, etc. And subsequently, specifically, when the second user issues the right, the front right and the front right are issued, after the second user receives the right and the front right is checked and sold, the front right and the front right are exchanged into one of the associated actual rights and the actual right obtained by the second user are determined after the exchange.

The specific form of the preposed right can be a virtual treasure box, a golden egg and other different forms, namely, the second user at the front end can specifically obtain the treasure box, the golden egg and the like, then the right at the front end is verified and sold in the forms of opening the treasure box, smashing the golden egg and the like, and specific real rights such as a red packet, a coupon, a shopping allowance and the like are exchanged.

Specifically, when the preposed rights and interests are generated, the staff and the like of the platform side can combine all the essential rights and interests according to certain marketing activity requirements and the like to generate the preposed rights and interests. Alternatively, a certain automatic judgment rule may be preset, and then the server automatically generates the pre-right. In a word, different substantial rights can be combined, and the requirements that different types of rights are issued by the service in different scenes are met. For the substantial interest of the existing denomination information, a plurality of different prepositive rights can be generated according to different denomination information (of course, each prepositive right can also include other substantial rights without the existence of the denomination information, such as a red packet, etc.). At this time, the information is respectively issued through different channels according to the denomination characteristic information of the substantial rights and interests respectively associated with the plurality of preposed rights and interests. For example, the pre-right associated with the substantial right conforming to the first denomination feature is issued to a public domain page, and the pre-right associated with the substantial right conforming to the second denomination feature is issued to a private domain page associated with the second user. Specifically, for example, the "coupon" equity with the smaller denomination is formed into a common preposed equity, the "coupon" equity with the larger denomination is formed into a large preposed equity, and the large preposed equity is respectively issued in a public domain and a private domain (corresponding to a store page of a specific second user, etc.), and in addition, guidance information for guiding the private domain page associated with the first user can be provided in the public domain page, so that the traffic guidance effect from the public domain to the private domain can be effectively improved.

When a specific pre-authorization is generated, some related information of the pre-authorization may be configured, for example, the related information may include valid time, issued trigger condition (corresponding to the trigger condition of "earning" for the second user), and in addition, a verification policy such as hit probability of each substantial authorization in the pre-authorization may be controlled.

The term "valid time" refers to information such as a valid lifetime of the benefit, and may be used from a certain day to a certain day, for example. Due to the setting of the validity period of the preposed rights and interests, the urgency of verifying and selling the preposed rights and interests of the second user can be increased, the participation viscosity of the second user is further improved, and more operation mode design spaces are provided.

The so-called issue triggering condition means that, under what condition is satisfied, the second user can issue the pre-right to the second user, and accordingly, the second user can receive the pre-right. That is, the second user requires a trigger condition in picking up the premier benefit, wherein a trigger condition may be associated with only one premier benefit, and one premier benefit may be associated with multiple trigger conditions.

In particular implementations, the so-called trigger conditions may include synchronous trigger conditions as well as asynchronous trigger conditions. Wherein the so-called synchronization trigger condition is that the system will immediately issue a pre-authorization to the second user when the second user triggers. For example, after receiving an access request of the second user to a page released with pre-authorization information, the pre-authorization corresponding to the synchronization trigger condition is issued to the second user. That is, after receiving an access request of the second user to a page released with the pre-authorization information, providing the guidance information of the operation mode required for achieving the asynchronous trigger condition for the pre-authorization corresponding to the asynchronous trigger condition.

The asynchronous trigger condition is that the second user needs to be guided to further perform actions (such as sharing reflux, ordering, and the like), and the system issues a front right to the second user only when the condition is met. The specific operation manner required for achieving the asynchronous trigger condition may be various, and for example, the operation manner may include jumping from a current page to a specified page, or inviting other users to participate in a current activity through a social networking system, or a commodity object related operation (purchase, join in a "shopping cart", pay attention, collection, and the like) performed through a transaction subsystem, and the like. Specifically, when "jump from the current page to the specified page" is taken as a trigger condition, the jump operation from the active top page to the private page of the specific first user may be generally referred to. The specific first user may be the first user who participates in the current marketing campaign, that is, as long as the specific substantial right is paid, the opportunity of being directed to the private page may be obtained. Wherein, for a prepositive interest, a part of the first users participating in the current marketing activity can be optionally guided, for example, the substantial interest associated with a certain prepositive interest is only related to a part of the first users, and at the moment, only the part of the first users can be associated with the prepositive interest. That is, a specific pre-authorization associated with which specific first users may also be configurable, and the configuration process may be performed manually by a platform-side worker, or automatically by a computer program according to a pre-established rule, etc. In addition, specifically, when guiding the second user, since one prepositive right is associated with a plurality of second users, it is also a problem that it is necessary to determine which private page of the first user is to be specifically guided. In this regard, in particular implementations, there are a number of ways in which this may be achieved, for example, one of the simplest ways may be to randomly select a first user to guide to a second user. Or, in another mode, according to personalized preference information, historical behavior data, user basic information and the like of the current second user, selecting one first user which is most likely to be interested by the current second user from the multiple first users associated with the current preposed interest, guiding the second user to jump to a private domain page associated with the first user, and then, after the second user finishes jumping, issuing a specific preposed interest to the second user, and the like. In this way, a higher success rate of booting can be obtained since the process of booting takes into account the personalized information of the second user.

In short, after a pre-authorization is generated, a synchronous trigger condition or any one or more of the above asynchronous trigger conditions may be configured, so that when a specific pre-authorization is subsequently issued to the second user, the corresponding pre-authorization may be issued according to the trigger condition actually satisfied by the second user.

The verification strategy specifically means that, for a pre-authorization, when a verification is specifically performed, for example, a second user takes a "gold egg", and specifically when a "pound" action is performed, a specific real authorization needs to be exchanged. However, since a pre-set entitlement may be associated with multiple substantial entitlements, it is the question that needs to be determined which substantial entitlement to be redeemed. For this reason, a specific verification strategy may be set after the generation of the premier rights. Specifically, when the cancel-after policy is set, the hit probabilities of the plurality of substantial benefits associated with the same prefix benefit may be set. For example, a prefix is associated with three substantial rights, wherein the hit probability of "red packet" is set to 50%, the hit probability of "coupon" is set to 30%, the hit probability of "allowance" is set to 20%, and so on. Therefore, when the verification is specifically carried out, the specific redemption of which kind of substantial rights is determined according to the preset algorithm and the hit probability of the various substantial rights.

That is, after the platform collects the activity registration rights, the platform forms a preposed rights combination providing interaction between the marketing activity foreground and the consumer according to the marketing activity requirements, the preposed rights can be composed of one or more substantial rights, and the rights and interests structure can be composed of single merchant funding, multi-merchant funding and merchant and platform mixed funding. Then, a triggering condition can be set for a specific preposed interest in a manual or algorithm automation mode, in addition, a verification and cancellation strategy can be set for the preposed interests corresponding to a plurality of substantial interests, the hit probability of each substantial interest is determined, and the like.

Therefore, in specific implementation, the setting item of the front right itself may include the corresponding activity identifier, ID of the first user of the main report, validity period related information, etc., and may also be associated with the substantial right through a structured description manner (as shown in fig. 4), and the main field may include: prefix rights name, prefix rights ID, trigger condition for the prefix rights, probability (fraction between 0 and 1) that each substantial right was hit in the core-cancellation when the rights were issued, etc. It should be noted that there may be multiple first users participating in an activity, and if the organization of the premier interest is dimensional with a single first user, the aforementioned first user ID of the master report may be set for the premier interest, and the association of the substantial interest does not require describing its first user ID for each substantial interest. If the pre-emption is made up of the substantive benefits of multiple first users, a first user ID field description (such as the movie ticket benefit description in FIG. 4) may be added to the description of each substantive benefit. In one implementation, the information of the specific recorded premiums may be as shown in table 2:

TABLE 2

The introduction of the preposed equity concept enriches the platform and the hand grips of the first user aiming at the marketing activities of the second user, so that the adjustment and control of the equity issuing strategy and the rhythm have larger operable space. And the platform can efficiently achieve two core requirements of right issue and guide to enter the store for the first user, so that more first users are attracted to participate, the substantial right richness in the right pool forms a scale advantage, the pull-up, promotion and storage costs of the platform are maintained at a lower level, the platform can support normalized operation, the continuous attraction of the platform to consumers is kept, and the virtuous cycle of the platform and the first user is formed. In addition, the probability that each substantial right is hit and cancelled during preposed right cancellation is used as a real-time modifiable item, the operation space is increased, and the issuing rate of each substantial right can be flexibly regulated according to the specific conditions of the service.

S203: issuing the preposed rights and interests to a second user;

after the generation of the specific preposed rights and the setting of the information such as the specific triggering condition, the verification and cancellation strategy and the like are completed under necessary conditions, the preposed rights can be issued to the second user through a preset channel. The specific channel may include some public domain pages with relatively large traffic, or private domain pages of the first user participating in the activity, or may also be issued to the second user in some social network platforms and other manners.

Specifically, when the copyright is issued in a certain channel, if the specific preposed interest sets the trigger condition information, the preposed interest can be issued by combining the specific trigger condition. For example, a pre-entitlement corresponding to a real-time trigger condition may be issued to a second user immediately after the second user enters a particular page where such a pre-entitlement is placed. Specifically, as shown in fig. 6-1, when the second user enters the active homepage, two "color eggs" can be automatically obtained, that is, two specific pre-rights are obtained, and the second user can directly verify the pre-rights by means of "breaking eggs" or the like, and exchange the pre-rights into specific substantial rights.

If a certain page is released with a corresponding preposed interest with an asynchronous trigger condition, the page can provide guiding information for a second user, so as to guide the user to achieve a specific trigger condition by executing certain operation, and obtain a chance of receiving the preposed interest. For example, as shown in fig. 6-2, a guidance message in the form of "go to store and find a colored egg" is displayed by popping up a floating layer, the user is guided to enter a store page of a certain first user to pick up a previous interest, and the like. Alternatively, guidance information such as "invite friend", "go to purchase" a certain merchandise object may also be provided.

After the second user performs a specific operation, specific operation result information may also be obtained in some manner, for example, whether to jump to a specified store page correctly, whether to invite a friend user to join in a current activity successfully, whether to purchase a certain commodity object successfully, and the like.

In this embodiment, the second user may perform a specific operation, and the time for achieving the specific trigger condition may have a certain time interval, and may need to cooperate with other systems or even external systems to achieve the specific trigger condition. Specifically, the method can be implemented in various ways, for example, for a specific trigger condition of jumping to a specific page, the related information can be obtained by a way of invoking a notification through a client interface. In the specific implementation, in order to enable the client to report some specific jump result information to the server after completing the jump, a preset identifier may be added to the website information of the specified page when the jump request from the current page to the specified page is received; and then, after receiving a notification message of completing page jump submitted by the client associated with the second user, issuing the preposed rights and interests information to the second user. For example, after a second user enters a private domain of a first user from a public domain, as shown in fig. 6-3, the client recognizes the aforementioned mark and may execute an additional pop-up floating layer logic, in which the front end/client initiates a request to the server to obtain a pre-right and display the pre-right to the second user.

In addition, if a specific asynchronous trigger condition needs to jump to an external system to execute a certain operation, the server of the external system can provide a specific operation result to the server in the embodiment of the application, and the server issues a front right to a corresponding second user. For example, a message that the invitation was successful may be obtained from the external system, and then a second user that is the initiator of the invitation may be determined and the pre-entitlement information may be issued to the second user. Or, the information of successful purchase provided by the transaction subsystem may be obtained from an external system, and then a second user corresponding to the relevant operation is determined, and the preposed rights and interests information is issued to the second user. Thus, when the second user opens the specific client again and enters the relevant active homepage, the newly taken information of the preposed rights can be viewed. Or, after the pre-right issued to the second user in such an asynchronous manner, a system notification message may be pushed to the second user to remind the second user to open a relevant client and enter a corresponding main page for getting, and so on.

There may be multiple ways of obtaining the relevant data/message from the external system, for example, in one way, the external system may broadcast a specific message, and the server in this embodiment of the application obtains a specific notification message by monitoring the broadcast message. Or, in another mode, the external system may also actively invoke the relevant interface of the server in the embodiment of the present application, provide a specific notification message to the server, and so on.

S204: in the event that the pre-posed equity is underwritten, the pre-posed equity is converted to an associated substantive equity and stored in an account associated with the second user.

When the second user receives the specific preposed interest, the specific preposed interest can be verified by performing operations such as smashing, opening and the like, and particularly, when the verification is performed, the preposed interest can be converted into the associated substantial interest, and then, the associated substantial interest of the second user is stored in an account associated with the second user.

In the case that the same pre-authorization is associated with a plurality of substantial entitlements, as described above, a specific verification strategy may be configured in advance, that is, specific hit probabilities may be set for a plurality of different substantial entitlements. Therefore, specifically, when performing the verification, it can first determine which respective actual benefits associated with the pre-positioned benefits are respectively provided, and the respective hit probabilities, then select one of the actual benefits as the target actual benefit through a certain algorithm, and exchange the current pre-positioned benefit into the target actual benefit.

After the target substantial interest is determined, if the target substantial interest is a specific certain substantial interest such as a coupon, the target substantial interest is directly exchanged, and if the target substantial interest is a specific interest such as a red packet and the like, the amount of the specific interest is determined when the specific interest is checked and sold, the amount actually sent to the second user can be determined according to personalized information of the second user and the like. For example, if a second user's historical shopping history indicates that he or she often purchases some higher-end merchandise, the "red envelope" amount issued to the second user may be set higher, and vice versa, and so on.

In addition, when the method is implemented specifically, the hit probability of each essential right related to the same preposed right association can be flexibly adjusted along with the activity. For example, one way to adjust may be to adjust the hit probability based on the remaining amount of various substantive benefits in the pool of substantive benefits. For example, in a certain pre-interest, the hit probability of the substantial interest of "red package" is higher, but after the activity is performed for a period of time, the remaining amount of "red package" in the interest pool is found to be very small, and other types of substantial interests are still more, so that the hit probability of "red package" can be properly reduced, the hit probability of other types of substantial interests can be improved, and the like. In this way, a probabilistic feedback mechanism is formed through changes in the substantive equity inventory and underwriting, so that the dispensing efficiency can be continuously optimized.

Alternatively, the sensitivity of the second user population to various substantial interests may also be counted during the course of the activity, and the hit probability may then be adjusted by the sensitivity. For example, it is statistically found that the second user's general sensitivity to the physical right of "subsidy" is relatively high, the hit rate of this type of physical right can be increased, and so on.

The regulation and control mode of the specific verification and cancellation strategy can regulate and control the composition structure of the preposed rights and interests, and the incidence relation between the actual rights and interests and the preposed rights and interests is regulated through data feedback, so that the rights and interests issuing efficiency can be optimized from the platform perspective.

As shown in fig. 7, which provides a schematic diagram in a specific application, first, a plurality of pre-authorization benefits may be generated by combining the substantial authorization benefits that the first user needs to issue, and then, a trigger condition may be set for each specific pre-authorization benefit, where the specific trigger condition may include a synchronous trigger condition, an asynchronous trigger condition, and the like. By setting the asynchronous trigger condition, guidance of the second user behavior can be realized, for example, the second user is guided to perform operations such as collection, sharing, entering a store, buying, ordering and the like of the commodity object, and the specific right can be issued to the specific second user when the specific operation is performed and the specific condition is met. Subsequently, the specifically taken preposed rights can be verified in an active or passive (corresponding to the platform performing unified verification at the designated time point) manner by the second user. In addition, a verification strategy can be set for a specific preposed interest, and the hit probability of each virtual interest can be set for the preposed interest associated with a plurality of virtual interests. In this way, when the pre-authorization is verified, the pre-authorization can be exchanged into one of the associated substantial entitlements according to a specific verification strategy, a preset algorithm and the like. In addition, the specific verification strategy can be further regulated and controlled, and the specific regulation and control can be specifically carried out according to the inventory of specific actual rights and interests in the rights and interests pool, or the sensitivity of the second user to various actual rights and interests, and the like, wherein the specific regulation and control comprises the step of skipping the hit probability of a specific actual right and interests, or the step of increasing or decreasing the amount of the specific actual rights and interests, and the like.

In summary, according to the embodiment of the application, a merchant (a first user) is enabled through a platform, the platform can provide the first user with the full-hosted service as long as the first user needs to issue substantial rights to a second user and enters an activity rights pool, rhythm and strategy of rights issue and collocated flow guidance are all provided by the platform, and operation burden of the first user is reduced. Compared with single rights and interests issue, due to the introduction of a two-stage issuing mechanism of the preposed rights and interests and the substantial rights and interests, the embodiment of the application can adapt to more application scenes, and the regulation and control space of the platform for the rights and interests issue is enlarged. In addition, the platform can efficiently achieve core appeal such as effective issuing of rights and interests for the first user, so that more first users can be attracted to participate, the substantial rights and interests richness in the rights and interests pool forms a scale advantage, the pull-up, promotion and retention costs of the platform are maintained at a lower level, the platform can support normalized operation, the continuous attraction of the platform to the second user is kept, and virtuous circle of the platform and the first user is formed. Meanwhile, through the control of the platform on the delivery channel and the delivery strategy, the substantial rights and interests issued by the first user can be more effectively utilized, and the probability of resource waste is reduced.

Example two

The second embodiment corresponds to the first embodiment, and provides a user right information processing method from the perspective of a client corresponding to a second user, with reference to fig. 8, where the method may specifically include:

s801: receiving an access request of a second user to a target page;

s802: acquiring page data of the target page from a server, wherein the page data comprises preposed interest information to be issued, and the preposed interest is generated by summarizing at least one substantial interest to be issued by at least one first user;

s803: when the target page is shown according to the page data, providing information about the prepositive rights and interests so as to convert the prepositive rights and interests into associated substantive rights and interests in a way of verifying the prepositive rights and interests.

In particular, when providing the information about the prefix right, the information about the prefix right associated with the synchronization trigger condition may be directly provided.

Alternatively, for a prefix benefit associated with an asynchronous trigger condition, then boot information may be provided for the manner of operation required to achieve the asynchronous trigger condition.

EXAMPLE III

In the first and second embodiments, the concept of the prepositive rights is provided, and a layer is independently formed, so that the linkage with other external activities can be conveniently formed, or two association relations of one-to-one and one-to-many are formed between the internal activity of the user and each second user behavior triggering condition.

In the third embodiment, a simplified solution is also provided, that is, the pre-authorization may be merged with the behavior trigger condition of the second user, the concept of the pre-authorization is not used, and only the description of the behavior trigger condition of the second user is extended, so that a one-to-one relationship between the second user behavior trigger condition and the substantial authorization combination may be formed, and the one-to-many association is performed by repeatedly configuring the same authorization combination for multiple times in multiple second user behavior trigger conditions.

Specifically, referring to fig. 9, a third embodiment provides a user interest information processing method, which may specifically include:

s901: receiving request information sent by at least one first user, wherein the request information comprises at least one substantial interest, and collecting the request information sent by the first user to generate a substantial interest pool;

s902: generating a plurality of substantial interest combinations according to the substantial interest pool, wherein each combination comprises at least one substantial interest;

s903: determining triggering condition information corresponding to the substantial rights and interests combination;

s904: and under the condition of obtaining the operation information meeting the trigger condition, selecting a target substantive interest from the substantive interest combination, and issuing the target substantive interest to the associated second user.

For the parts that are not described in detail in the second embodiment and the third embodiment, reference may be made to the description in the first embodiment, and details are not repeated here.

Corresponding to the first embodiment, an embodiment of the present application further provides a user right information processing apparatus, and referring to fig. 10, the apparatus may specifically include:

a request information receiving unit 1001, configured to receive request information sent by at least one first user, where the request information includes at least one substantial interest, and collect the request information sent by the first user to generate a substantial interest pool;

a pre-equity generating unit 1002, configured to generate at least one pre-equity according to at least one substantial equity in the substantial equity pool, and establish an association relationship between the pre-equity and the substantial equity;

a pre-right issue unit 1003, configured to issue the pre-right to a second user;

a pre-right cancel unit 1004, configured to convert the pre-right into an associated substantial right and store the associated substantial right in the account associated with the second user when canceling the pre-right.

In specific implementation, the request information may further include information on a contribution amount provided by the first user for the substantial interest; at this time, the apparatus may further include:

and the fund total amount determining unit is used for determining the fund total amount information corresponding to at least one item of substantial interest included in the substantial interest pool, and is used for performing conversion from the preposed interest to the substantial interest according to the fund total amount.

The prefix right generation unit may specifically be configured to:

and generating a plurality of different prepositive rights according to different denomination information for the substantial rights of the denomination information.

At this time, the front right issue unit may specifically be configured to:

and respectively issuing the multiple items of the pre-mentioned rights and interests through different channels according to the denomination characteristic information of the substantial rights and interests respectively associated with the multiple items of the pre-mentioned rights and interests.

More specifically, the prefix right issue unit may be configured to:

and issuing the preposed rights and interests which are in accordance with the substantial rights and interests association of the first denomination characteristics to a public domain page, and issuing the preposed rights and interests which are in accordance with the substantial rights and interests association of the second denomination characteristics to a private domain page associated with the second user.

In addition, the apparatus may further include:

and the guiding unit is used for providing guiding information for guiding the private domain page associated with the first user in the public domain page.

Specifically, the front right issue unit may specifically include:

the trigger condition determining subunit is used for determining trigger condition information used for issuing the preposed rights and interests;

and the issuing subunit is used for issuing the preposed rights and interests for the second user meeting the triggering condition.

Wherein the trigger condition comprises a synchronization trigger condition;

the issuing subunit may be specifically configured to:

and after receiving an access request of the second user to the page released with the preposed rights and interests information, issuing the preposed rights and interests corresponding to the synchronous trigger condition to the second user.

Or, the trigger condition comprises an asynchronous trigger condition;

the issuing subunit may be specifically configured to:

and after receiving an access request of the second user to the page released with the preposed right information, providing the guide information of the operation mode required by the asynchronous trigger condition according to the preposed right corresponding to the asynchronous trigger condition.

Wherein the operation modes required for achieving the asynchronous trigger condition include:

jump from the current page to the specified page.

At this time, the apparatus may further include:

the identifier adding unit is used for adding a preset identifier in the website information of the specified page when the jump request from the current page to the specified page is received;

and the first issuing subunit is configured to, after receiving a notification message that the page jump is completed, which is submitted by the client associated with the second user, issue the pre-authorization information to the second user.

Or, the operation manner required for achieving the asynchronous trigger condition includes: and inviting other users to participate in the operation of the current activity through the social network system.

At this time, the apparatus may further include:

a first message obtaining unit, configured to obtain a message that the invitation is successful;

and the second issuing subunit is used for determining a second user as an invitation initiator and issuing the preposed rights and interests information to the second user.

Or, the operation manner required for achieving the asynchronous trigger condition includes: and the related operation of the commodity object is executed through the transaction subsystem.

At this time, the apparatus may further include:

the second message obtaining unit is used for obtaining the message of successful operation provided by the transaction subsystem;

and the third issuing subunit is used for determining a second user corresponding to the related operation and issuing the preposed rights and interests information to the second user.

In addition, the apparatus may further include:

a hit probability determination unit for determining hit probabilities of various different substantial interests associated with the preposed interest when the preposed interest is associated with a plurality of different substantial interests;

the preposed entitlement verification and cancellation unit can be specifically used for:

and determining a target substantial interest from a plurality of substantial interests associated with the preposed interest according to the hit probability and a preset algorithm, and exchanging the preposed interest into the target substantial interest.

In addition, the apparatus may further include:

and the first core-cancellation strategy regulation and control unit is used for adjusting the hit probability according to the residual quantity of various substantive benefits in the substantive benefit pool.

And the second verification strategy regulating and controlling unit is used for counting and obtaining the sensitivity of the second user group to various substantial rights and interests, and the hit probability is adjusted through the sensitivity.

Corresponding to the second embodiment, an embodiment of the present application further provides a user right information processing apparatus, and referring to fig. 11, the apparatus may specifically include:

an access request receiving unit 1101, configured to receive an access request to a target page by a second user;

a page data obtaining unit 1102, configured to obtain page data of the target page from a server, where the page data includes pre-equity information to be issued, and the pre-equity is generated by summarizing at least one substantial equity that needs to be issued by at least one first user;

a page displaying unit 1103, configured to provide information about the pre-mentioned equity when the target page is displayed according to the page data, so as to convert the pre-mentioned equity into an associated substantial equity by way of verifying the pre-mentioned equity.

The page display unit may be specifically configured to:

for a benefit prefix associated with a synchronization trigger condition, information is provided that the benefit prefix has been obtained.

Alternatively, for a prefix benefit associated with an asynchronous trigger condition, boot information is provided for the manner of operation required to achieve the asynchronous trigger condition.

Corresponding to the embodiment, the embodiment of the present application further provides a user right information processing apparatus, referring to fig. 12, where the apparatus may specifically include:

a request information receiving unit 1201, configured to receive request information sent by at least one first user, where the request information includes at least one substantial interest, and collect the request information sent by the first user to generate a substantial interest pool;

a equity combination unit 1202 for generating a plurality of substantial equity combinations, each including at least one substantial equity, according to the substantial equity pool;

a trigger condition determining unit 1203, configured to determine trigger condition information corresponding to the substantial interest combination;

and a rights issuing unit 1204, configured to, in a case where the operation information satisfying the trigger condition is obtained, select a target substantial rights from the substantial rights combination, and issue the target substantial rights to an associated second user.

In addition, an embodiment of the present application further provides an electronic device, including:

one or more processors; and

issuing the preposed rights and interests to a second user;

Another electronic device, comprising:

one or more processors; and

receiving an access request of a second user to a target page;

And another electronic device, comprising:

one or more processors; and

FIG. 13 illustrates an architecture of an electronic device that may include, in particular, a processor 1310, a video display adapter 1311, a disk drive 1312, an input/output interface 1313, a network interface 1314, and memory 1320. The processor 1310, video display adapter 1311, disk drive 1312, input/output interface 1313, network interface 1314, and memory 1320 may be communicatively coupled via a communication bus 1330.

The processor 1310 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solution provided by the present Application.

The Memory 1320 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random access Memory), a static storage device, a dynamic storage device, or the like. The memory 1320 may store an operating system 1321 for controlling the operation of the electronic device 1300, a Basic Input Output System (BIOS) for controlling low-level operations of the electronic device 1300. In addition, a web browser 1323, a data storage management system 1324, a user interest information processing system 1325, and the like may also be stored. The user interest information processing system 1325 may be an application program that implements the operations of the foregoing steps in this embodiment of the present application. In summary, when the technical solution provided by the present application is implemented by software or firmware, the relevant program codes are stored in the memory 1320 and called for execution by the processor 1310.

The input/output interface 1313 is used to connect an input/output module to realize information input and output. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.

The network interface 1314 is used for connecting a communication module (not shown in the figure) to realize the communication interaction between the device and other devices. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).

Bus 1330 includes a path to transfer information between various components of the device, such as processor 1310, video display adapter 1311, disk drive 1312, input/output interface 1313, network interface 1314, and memory 1320.

In addition, the electronic device 1300 may also obtain information of specific pickup conditions from the virtual resource object pickup condition information database 1341 for performing condition judgment, and the like.

It should be noted that although the above devices only show the processor 1310, the video display adapter 1311, the disk drive 1312, the input/output interface 1313, the network interface 1314, the memory 1320, the bus 1330 and the like, in a specific implementation, the device may also include other components necessary for normal operation. Furthermore, it will be understood by those skilled in the art that the apparatus described above may also include only the components necessary to implement the solution of the present application, and not necessarily all of the components shown in the figures.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The user right information processing method, device and electronic device provided by the present application are introduced in detail, and a specific example is applied in the description to explain the principle and implementation of the present application, and the description of the above embodiment is only used to help understand the method and core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A user interest information processing method is characterized by comprising the following steps:

issuing the preposed rights and interests to a second user;

2. The method of claim 1,

the request information also comprises the fund amount information provided by the first user for the substantial interest;

the generating of the substantive interest pool further comprises:

determining the fund amount information corresponding to at least one item of substantial interest included in the substantial interest pool for performing the conversion from the preposed interest to the substantial interest according to the fund amount.

3. The method of claim 1,

said generating at least one preposition entitlement from at least one substantive entitlement in the substantive entitlement pool, comprising:

4. The method of claim 3,

the issuing of the preposed rights and interests to the second user comprises:

5. The method of claim 4,

the distribution is respectively carried out through different channels, and the method comprises the following steps:

6. The method of claim 5, further comprising:

and providing guiding information for guiding the private domain page associated with the first user in the public domain page.

7. The method of claim 1,

the issuing of the preposed rights and interests to the second user comprises:

determining trigger condition information for issuing the preposed rights and interests;

and issuing the preposed rights and interests for the second user meeting the trigger condition.

8. The method of claim 7,

the trigger condition comprises a synchronization trigger condition;

the issuing of the preposed rights and interests for the second user meeting the trigger condition comprises the following steps:

9. The method of claim 7,

the trigger condition comprises an asynchronous trigger condition;

10. The method of claim 9,

the operation modes required for achieving the asynchronous trigger condition comprise:

jump from the current page to the specified page.

11. The method of claim 10, further comprising:

when the jump request from the current page to the specified page is received, adding a preset identifier in the website information of the specified page;

and after receiving a notification message for completing page jump submitted by the client associated with the second user, issuing the prepositive rights and interests information to the second user.

12. The method of claim 9,

and inviting other users to participate in the operation of the current activity through the social network system.

13. The method of claim 12, further comprising:

obtaining a message that the invitation is successful;

and determining a second user as an invitation initiator, and issuing the prepositive rights and interests information to the second user.

14. The method of claim 9,

and the related operation of the commodity object is executed through the transaction subsystem.

15. The method of claim 14, further comprising:

obtaining a message that the operation provided by the transaction subsystem is successful;

and determining a second user corresponding to the related operation, and issuing the prepositive rights and interests information to the second user.

16. The method of claim 1, further comprising:

determining a hit probability for each different physical benefit of the pre-positive rights association as the pre-positive rights association associates a plurality of different physical benefits;

the redeeming the pre-pending equity into an associated substantive equity, comprising:

17. The method of claim 16, further comprising:

adjusting the hit probability based on the remaining amount of various substantive benefits in the pool of substantive benefits.

18. The method of claim 16, further comprising:

the sensitivity of the second user population to various substantial benefits is statistically derived, by which the hit probability is adjusted.

19. A user interest information processing method is characterized by comprising the following steps:

receiving an access request of a second user to a target page;

20. The method of claim 19,

when the target page is shown according to the page data, providing information about the preposed rights and interests, comprising:

21. The method of claim 19,

for a prefix benefit associated with an asynchronous trigger condition, boot information is provided for the manner of operation required to achieve the asynchronous trigger condition.

22. A user interest information processing method is characterized by comprising the following steps:

23. A user interest information processing apparatus, comprising:

24. A user interest information processing apparatus, comprising:

25. A user interest information processing apparatus, comprising:

26. An electronic device, comprising:

one or more processors; and

issuing the preposed rights and interests to a second user;

27. The electronic device of claim 26, wherein the program instructions are further configured to perform the method of any of claims 2-18.

28. An electronic device, comprising:

one or more processors; and

receiving an access request of a second user to a target page;

29. The electronic device of claim 28, wherein the program instructions are further configured to perform the method of claim 20 or 21.

30. An electronic device, comprising:

one or more processors; and