CN111415179B

CN111415179B - User rights and interests information processing method and device and electronic equipment

Info

Publication number: CN111415179B
Application number: CN201910008518.2A
Authority: CN
Inventors: 马立铭; 吴心哲
Original assignee: Alibaba Shenzhen Technology Co ltd
Current assignee: Alibaba Shenzhen Technology Co ltd
Priority date: 2019-01-04
Filing date: 2019-01-04
Publication date: 2023-07-14
Anticipated expiration: 2039-01-04
Also published as: CN111415179A

Abstract

The embodiment of the application discloses a user rights and interests information processing method, a device and electronic equipment, wherein the method comprises the following steps: receiving request information sent by at least one first user, wherein the request information comprises at least one substantial equity, and collecting the request information sent by the first user to generate a substantial equity pool; generating at least one pre-rights according to at least one real-rights in the real-rights pool, and establishing an association relationship between the pre-rights and the real-rights; issuing the pre-rights to a second user; and under the condition of verifying the prepositioned rights, converting the prepositioned rights into associated substantial rights and storing the substantial rights into an account associated with the second user. By the embodiment of the application, the cost of the user rights and interests in the issuing process is reduced, the efficiency and the issuing effect are improved, and the resource waste is reduced.

Description

User rights and interests information processing method and device and electronic equipment

Technical Field

The present invention relates to the field of user rights information processing technologies, and in particular, to a method and an apparatus for processing user rights information, and an electronic device.

Background

In the network sales system, whether a platform or a merchant depending on the platform, making new (taking the number of newly increased users as an index), promoting the activity and keeping the new users (promoting the activity of products and keeping the new users, wherein the direct index is the number of active users) are important operation targets, and issuing user benefits such as coupons, red packages, shopping benefits and the like to the users is one of the specific means.

Under the trend of fine and intelligent operation, aiming at the point of issuing the user benefits, merchants hope to improve the efficiency and the accuracy of the benefit issuing so as to obtain the maximization of the benefits of the merchants; the platform is expected to utilize the advantages and capabilities of the platform to energize the merchant, thereby prying the merchant into greater resource investment (equity fund and goods supply) on the platform to obtain the maximization of the platform profit.

In general, the platform generally provides a background operation system for a merchant, and even introduces a third party e-commerce service mechanism to provide a richer operation function for the merchant, but because of the intrinsic characteristics of the merchant self-operation, if the merchant needs to conduct a marketing campaign, the merchant needs to input certain human resources to continuously follow up each detail of the marketing campaign, and the application range is limited in a private area of the store, so that the marketing effect is limited. On the other hand, the platform itself has marketing appeal of pulling up, promoting and retaining, which is generally paid by the platform, the platform is taken as a main body to implement a marketing campaign, cooperation with a merchant is not deep, or the participation will of the merchant is not very strong. It can be seen that the marketing of the platform and the merchant is two sets of relatively isolated systems at present, which causes the problems of low cost pressure, low efficiency and poor effect of the platform and the merchant.

Disclosure of Invention

The embodiment of the application provides a user interest information processing method, a device and electronic equipment, which can reduce the cost in the user interest issuing process, improve the efficiency and the issuing effect and reduce the resource waste.

The application provides the following scheme:

a user rights information processing method, comprising:

receiving request information sent by at least one first user, wherein the request information comprises at least one substantial equity, and collecting the request information sent by the first user to generate a substantial equity pool;

generating at least one pre-rights according to at least one real-rights in the real-rights pool, and establishing an association relationship between the pre-rights and the real-rights;

issuing the pre-rights to a second user;

and under the condition of verifying the prepositioned rights, converting the prepositioned rights into associated substantial rights and storing the substantial rights into an account associated with the second user.

A user rights information processing method, comprising:

receiving an access request of a second user to a target page;

obtaining page data of the target page from a server, wherein the page data comprises pre-rights information to be issued, and the pre-rights are generated by summarizing at least one substance right to be issued by at least one first user;

And providing information about the pre-benefits when the target page is displayed according to the page data, so that the pre-benefits are converted into associated substantial benefits by verifying the pre-benefits.

A user rights information processing method, comprising:

generating a plurality of substantial equity combinations according to the substantial equity pool, each combination including at least one substantial equity;

determining triggering condition information corresponding to the substantial rights combination;

and under the condition that the operation information meeting the triggering condition is obtained, selecting a target substantial interest from the substantial interest combination, and issuing the target substantial interest to the associated second user.

A user equity information processing apparatus, comprising:

the system comprises a request information receiving unit, a request information processing unit and a request information processing unit, wherein the request information receiving unit is used for receiving request information sent by at least one first user, the request information comprises at least one substantial interest, and the request information sent by the first user is collected to generate a substantial interest pool;

The pre-rights generation unit is used for generating at least one pre-rights according to at least one real-rights in the real-rights pool, and establishing an association relationship between the pre-rights and the real-rights;

the prepositive rights issuing unit is used for issuing the prepositive rights to a second user;

and the pre-rights and interests verifying unit is used for converting the pre-rights and interests into associated substantial rights and storing the substantial rights and interests into the account associated with the second user under the condition of verifying and interests.

A user equity information processing apparatus, comprising:

an access request receiving unit, configured to receive an access request of a second user to a target page;

the page data acquisition unit is used for acquiring page data of the target page from a server, wherein the page data comprises prepositive rights and interests information to be issued, and the prepositive rights and interests are generated by summarizing at least one substance right to be issued by at least one first user;

and the page display unit is used for providing information about the pre-rights when the target page is displayed according to the page data so as to convert the pre-rights into associated substantial rights by verifying the pre-rights.

A user equity information processing apparatus, comprising:

a right combination unit, configured to generate a plurality of real right combinations according to the real right pool, where each combination includes at least one real right;

the triggering condition determining unit is used for determining triggering condition information corresponding to the substantial rights and interests combination;

and the rights issuing unit is used for selecting a target substantial rights from the substantial rights combination and issuing the target substantial rights to the associated second user under the condition that the operation information meeting the triggering condition is obtained.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors, the memory for storing program instructions that, when read for execution by the one or more processors, perform the operations of:

issuing the pre-rights to a second user;

and under the condition of verifying the pre-rights, converting the pre-rights into the associated substantial rights and storing the substantial rights into an account associated with the second user.

An electronic device, comprising:

one or more processors; and

receiving an access request of a second user to a target page;

An electronic device, comprising:

one or more processors; and

According to a specific embodiment provided by the application, the application discloses the following technical effects:

through the embodiment of the application, the merchant (the first user) is energized through the platform, the first user only needs to enter the activity equity pool for the substantial equity issued to the second user, the platform can provide the first user full-support tubular service, the rhythm and strategy of equity issuing and the flow guidance of collocation are provided by the platform, and the operation burden of the first user is reduced. And compared with single rights issuing, the two-stage rights issuing mechanism of the prepositive rights and the substantial rights is introduced, so that the embodiment of the application can adapt to more application scenes, and the regulation and control space of the platform for rights issuing is enlarged. In addition, the platform can efficiently achieve core requirements such as effective issuing of rights and interests for the first user, so that more participation of the first user can be attracted, and substantial rights and interests in the rights and interests pool form scale advantages, so that the refreshing, promoting and retaining costs of the platform are maintained at a lower level, the platform can be supported for normal operation, and the continuous attraction of the platform to the second user is maintained, so that virtuous circle of the platform and the first user is formed. Meanwhile, through the control of the platform on the delivery channel and the delivery strategy, the substantial rights and interests issued by the first user can be more effectively utilized, and the probability of resource waste is reduced.

Of course, not all of the above-described advantages need be achieved at the same time in practicing any one of the products of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

FIG. 3 is a schematic illustration of the first user submission of substantial rights provided by an embodiment of the present application;

FIG. 4 is a schematic diagram of a pre-benefit data structure provided in an embodiment of the present application;

FIG. 5 is a schematic diagram of another system architecture provided by an embodiment of the present application;

FIGS. 6-1 to 6-3 are user interface diagrams of a second client provided in an embodiment of the present application;

FIG. 7 is a schematic diagram of a data flow provided in an embodiment of the present application;

FIG. 8 is a flow chart of a second method provided by an embodiment of the present application;

FIG. 9 is a flow chart of a third method provided by an embodiment of the present application;

FIG. 10 is a schematic diagram of a first apparatus provided in an embodiment of the present application;

FIG. 11 is a schematic diagram of a second apparatus provided in an embodiment of the present application;

FIG. 12 is a schematic view of a third apparatus provided in an embodiment of the present application;

fig. 13 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application are within the scope of the protection of the present application.

In the embodiment of the application, in order to better enable a merchant (also called a seller and the like, and called a first user in the embodiment of the application, and correspondingly, consumer users, buyer users and the like are called a second user), foreground marketing expression and operation capability, data algorithm capability, rights issuing capability and flow distribution capability of the platform are packaged and provided for the first user, a set of mechanism capable of positively promoting income of the first user and the platform is formed, and a business closed loop for win-win of the first user and the platform is realized. Under the condition that personnel and technical investment is not increased, the first user can realize higher-efficiency and accurate benefit distribution through the service provided by the platform, even store diversion or brand touching can be obtained, the platform can promote participation of more first users through technical and commercial energization, so that the refreshing, activating and retaining costs of the platform are maintained at a lower level, the continuous attractive force of the platform to the second user is maintained, and a virtuous circle is formed.

In particular implementation, in the embodiment of the present application, a specific activity may be organized by a platform side of the network sales system, and an activity entry may be provided to the first user, through which the first user may submit information about the user rights to be issued. And then, the platform can collect the user interests submitted by the first user to generate interests in another form, and the rights and interests in the other form enable the rights and interests issuing strategy and rhythm regulation and control to have a larger operable space. In this embodiment of the present application, the user benefit submitted by the first user through the activity entry and to be issued is referred to as "substantial benefit", and the benefit of another form generated by the platform organization is referred to as "pre-benefit". That is, the platform side can collect the substantial rights to be issued of the plurality of first users together and operate the substantial rights uniformly, so that specific rights can be issued through a larger flow inlet, and in addition, the specific rights issuing strategy is uniformly managed and regulated. In an optional mode, a time difference is set between the issuance of the substantial equity and the acquisition of the prepositive equity by the second user or a unified issuance time point is designated, so that the aim of recalling the second user for the second time is conveniently achieved.

From the system architecture perspective, referring to fig. 1, a server of a network sales system, a first client provided to a first user, and a second client provided to a second user may be specifically included. The first client side can be specifically used for displaying information such as a specific activity entry and submitting specific substantial rights and interests information. The server side can be used for collecting the substantial rights and interests, generating the prepositive rights and interests through a certain strategy and issuing the prepositive rights and interests to the second user. The second client can receive specific pre-rights by a user, can achieve certain triggering conditions by completing operations such as specific invitation, shopping and the like, and can also perform pre-rights verification after receiving the specific pre-rights so as to be converted into substantial rights. The specific service end can be deployed at the cloud end to provide specific services and data support for the clients of the first users and the second users, the first clients and the second clients can exist in the form of independent application program Apps or in the form of webpages and the like, and the users can interact with the service end by installing the specific Apps on mobile equipment such as mobile phones or accessing webpages through equipment such as mobile terminal equipment and PC.

Specific implementations are described in detail below.

Example 1

First, the embodiment provides a method for processing user rights information from the perspective of a server, referring to fig. 2, the method specifically may include:

s201: receiving request information sent by at least one first user, wherein the request information comprises at least one substantial equity, and collecting the request information sent by the first user to generate a substantial equity pool;

in specific implementation, the platform server side can create an active registration entry through a business inviting system and the like, and a first user accesses the business inviting system through a first client side, so that the entity benefit registration can be submitted to the server side. The method is mainly performed by the first user, the subsequent specific operations such as operation are managed by the platform side, and the first user does not need to input human resources to follow up.

Specific substantial benefits may be of various specific types, including, for example, cash-type benefits such as "red pack"; but also "coupons" or the like that are bound to a particular first user and can only be used within the first user's store, such coupons typically having a certain denomination, e.g., 10-element coupons, 30-element coupons, 50-element coupons, etc.; in addition, the method can also comprise benefits such as shopping benefits and the like which can be used across stores, for example, benefits such as 1000 minus 200; but also some commodity objects with oriented prices, some electronic tickets such as movie tickets, etc. When a first user participates in an activity, a specific substantial equity type can be selected, and for substantial equity of types such as 'red pack', 'benefits', only a specific payoff amount is required to be set, for example, a certain first user pays 1000 yuan for the substantial equity of the type of 'red pack', 2000 yuan for the substantial equity of the type of 'benefits', and the like. In addition, with respect to the substantial equity of the "coupon" type, since it is typically bound to the first user and is typically created or generated by other related systems, submission of the substantial equity of this type may be accomplished by way of importation into the aforementioned sponsor system. In summary, each first user participating in the activity can set the type of the substantial rights to be issued, and in addition, for some substantial rights related to cash, specific information such as the fund amount can be given, and then the server can store the information. For example, in one manner, the specific saved information may be as shown in table 1:

TABLE 1

After the business is completed, as shown in fig. 3, the server may collect the registration information of the first user, and generate a substantial rights pool. One or more specific substantial benefits may be included in the pool of substantial benefits, typically in a practical application, and corresponding to a plurality of different first users. The payouts of the first users can be summarized together to calculate the payouts of the first users with respect to the substantial rights of the red package, the benefits and the like. In addition, the platform side can also conduct funding on the basis. For example, a total of 20 first users attend an activity, wherein the 20 first users total fund for the "red pack" type is 10 ten thousand yuan and the total fund for the "benefits" type is 20 ten thousand yuan; the platform party can also pay 5 ten thousand yuan for the substantial equity of the 'red package' type, 10 ten thousand yuan for the substantial equity of the 'body paste' type, so that the total amount of the substantial equity of the 'red package' type in the substantial equity pool is 15 ten thousand yuan, the total amount of the substantial equity of the 'body paste' type is 30 ten thousand yuan, and the like. That is, in the real-estate contribution structure, the contribution can be made by a single first user, by a plurality of first users together, or by a mixture of first users and platforms. So that the total amount of substantial rights which can be actually issued to the user is increased, and accordingly, the second user also obtains the opportunity to get more substantial rights. For example, when only the first user is originally used to send out the red packet, the amount of the red packet actually received by the second user may be relatively small because the first user has limited fund, and the second user may possibly ignore the received red packet, so that resource waste is caused. However, in the embodiment of the present application, since the payable structure of the substantial rights is enriched, the payable total amount of each specific substantial rights in the rights pool is accumulated, so that when rights are issued on the basis of a higher base, it is possible for at least some users to obtain relatively higher rights, which is also beneficial to improving the actual use rate of the rights.

S202: generating at least one pre-rights according to at least one real-rights in the real-rights pool, and establishing an association relationship between the pre-rights and the real-rights;

after obtaining the substantial equity pool, the server may generate one or more pre-equity according to each specific substantial equity in the equity pool, and may record an association between the pre-equity and the substantial equity. Among them, the so-called pre-equity belongs to an equity object additionally packaged on the basis of a substantial equity, and the pre-equity itself does not correspond to a specific equity such as a specific amount of a red package or a coupon denomination, but it is a combination of various substantial equity. That is, a precursor equity may generally include a plurality of different types of equity, for example, as shown in FIG. 4, four different equity equities may be included in a precursor equity, such as "oriented price merchandise," movie tickets, "" store coupons, "" shopping red packs. In this case, regarding a substantial equity such as "shopping red packet" related to cash, a total amount of the shopping red packet related to the pre-equity may be set in one pre-equity, which may be a part of a total payable amount corresponding to the shopping red packet in the equity pool, other payable amounts may be allocated to other pre-equity, and so on. The second user can issue the pre-set rights and benefits later, when the second user obtains the pre-set rights and benefits later, when the second user verifies the pre-set rights and benefits later, the pre-set rights and benefits are converted into one of the associated substantial rights and benefits, and then the second user actually obtains one of the substantial rights and benefits determined after conversion.

The specific form of the front-end rights can be virtual 'treasure box', 'golden egg', and the like, namely, the second user at the front end can specifically pick up the 'treasure box', 'golden egg', and the like, and then the front-end rights are verified and approved through the 'opening the treasure box', 'breaking the golden egg', and the like, and the specific real rights such as red packets, coupons, shopping benefits and the like are exchanged.

Specifically, when generating the pre-rights, the staff on the platform side can combine the substantial rights according to certain marketing activity demands and the like to generate the pre-rights. Alternatively, a certain automatic judgment rule may be formulated in advance, and then the server automatically generates the pre-rights and interests. In a word, different substantial benefits can be combined, so that the requirements of the business for issuing different types of benefits in different scenes are met. For the substantial equity of the denomination information, a plurality of different pre-equity may be generated according to the difference of the denomination information (of course, each pre-equity may also include other substantial equity of the denomination information, such as red packets, etc.). At this time, the real rights and the denomination characteristic information of the real rights respectively associated with the prepositive rights and the real rights are respectively issued through different channels. For example, the pre-equity associated with the substantive equity according to the first denomination feature is issued to the public domain page, and the pre-equity associated with the substantive equity according to the second denomination feature is issued to the private domain page associated with the second user. Specifically, for example, a common pre-benefit is formed by the "coupon" benefits with smaller denomination, a large pre-benefit is formed by the "coupon" benefits with larger denomination, and the pre-benefits are respectively issued in a public domain and a private domain (corresponding to a store page of a specific second user, etc.), and in addition, guiding information for guiding the private domain page associated with the first user can be provided in the public domain page, so that the flow guiding effect from the public domain to the private domain can be effectively improved.

When a specific pre-benefit is generated, some relevant information of the pre-benefit may be configured, for example, the effective time and the issued triggering condition (corresponding to the triggering condition of "picking" for the second user) may be included, and in addition, the cancellation policy such as hit probability of each substantial benefit in the pre-benefit may be controlled.

The term "validity time" refers to information such as the validity period of the benefits of the preamble, and can be used from day to day, for example. The setting of the validity period of the prepositive rights can increase the sense of urgency of the second user to cancel the prepositive rights, further improve the participation viscosity of the second user and provide more space for operating mode design.

The so-called issuing trigger condition, that is, under what condition is satisfied, the issuing of the pre-benefit to the second user can be performed, and the second user can accordingly obtain the pre-benefit. That is, the second user may need a trigger condition in order to obtain the pre-emptive equity, wherein one trigger condition may be associated with only one pre-emptive equity, and one pre-emptive equity may be associated with a plurality of trigger conditions.

In particular implementations, the so-called trigger conditions may include synchronous trigger conditions as well as asynchronous trigger conditions. Wherein the so-called synchronous trigger condition, i.e. when triggered by a second user, the system will immediately issue a pre-emption to the second user. For example, after receiving an access request of the second user to the page with the pre-rights information, the pre-rights corresponding to the synchronization triggering condition are issued to the second user. That is, after receiving the access request of the second user to the page with the pre-rights information, the guiding information of the operation mode required by the asynchronous triggering condition is provided for the pre-rights corresponding to the asynchronous triggering condition.

The asynchronous triggering condition means that the second user needs to be guided to further act (such as sharing reflux, ordering, etc.), and the system will issue the pre-rights to the second user after the condition is met. The specific operation modes required for achieving the asynchronous triggering condition can be various, for example, the operation modes can include jumping from the current page to the designated page, or inviting other users to participate in the current activity through the social network system, or commodity object related operations (purchase, adding into a "shopping cart", focusing, collecting and the like) executed through the transaction subsystem, and the like. Specifically, when "jump from current page to specified page" is used as a trigger condition, a jump operation from an active home page to a private page of a specific first user may be generally referred to. Wherein a particular first user may be the first user to participate in the current marketing campaign, i.e., as long as a particular substantial equity is funded, an opportunity to stream to his private page may be obtained. Wherein, for a prepositioned equity, a portion of the first users participating in the current marketing campaign may be optionally conducted, e.g., the associated substantial equity in a prepositioned equity may be associated with only a portion of the first users, where only the portion of the first users may be associated with the prepositioned equity. That is, it is also possible to configure which specific first users are associated with a specific pre-benefit, and the process of configuring may be performed manually by a staff member on the platform side, or may be performed automatically by a computer program through a pre-established rule or the like. In addition, in particular, when the second user is guided, since one pre-rights are associated with a plurality of second users, it is also a problem that it is necessary to determine to which private page of the first user is specifically guided. In particular embodiments, this may be achieved in a number of ways, for example, the simplest way may be to randomly select a first user to guide to a second user. Or, in another manner, according to the personalized preference information, the historical behavior data, the user basic information and the like of the current second user, selecting a first user which is most likely to be interested in the current second user from a plurality of first users associated with the current pre-benefits, guiding the second user to jump to the private domain page associated with the first user, and then, after the second user finishes jumping, issuing a specific pre-benefit to the second user, and the like. In this way, since the guiding process takes into account the personalized information of the second user, a higher guiding success rate can be obtained.

In summary, after generating a pre-benefit, a synchronous trigger condition may be configured, or any one or more of the above asynchronous trigger conditions may be configured, so that when a specific pre-benefit is issued to the second user, the corresponding pre-benefit may be issued according to the trigger condition actually satisfied by the second user.

The verification policy specifically refers to that, for a pre-benefit, when verification is performed, for example, the second user gets a "golden egg", and when a "smash" action is performed, the second user needs to be converted into a specific substantial benefit. However, since a pre-equity may be associated with multiple equity, it is a matter of determination as to which equity to specifically redeem. For this purpose, specific verification policies may be set after the generation of the pre-claims. Specifically, when the verification policy is set, the hit probabilities of the respective substantial rights associated with the same pre-rights can be set. For example, a pre-equity may be associated with three substantial equities, where the hit probability for "red pack" is set to 50%, the hit probability for "coupon" is set to 30%, the hit probability for "benefits" is set to 20%, and so on. Thus, when the verification is specifically performed, which kind of substantial rights is specifically converted into can be determined according to a preset algorithm and hit probabilities of the various substantial rights.

That is, the platform forms a pre-equity combination that provides a marketing campaign front-end with consumer interaction according to marketing campaign requirements after the campaign registration equity is summarized, the pre-equity may consist of one or more pre-equity, and the equity funding structure may be funded by a single merchant, multiple merchants, a mixture of merchants and the platform. Then, triggering conditions can be set for specific pre-benefits through a manual or algorithm automation mode, verification strategies can be set for the pre-benefits corresponding to multiple substantial benefits, hit probability of each substantial benefit can be determined, and the like.

Therefore, in a specific implementation, the setting items of the pre-benefit itself may include a corresponding activity identifier, an ID of the first user of the main report, validity period related information, etc., and may be associated with the substantial benefit through a structural description manner (as shown in fig. 4), where the main fields may include: the pre-equity name, pre-equity ID, trigger conditions for pre-equity, probability of each substantial equity being hit for verification at the time of pre-equity verification (decimal between 0 and 1), etc. It should be noted that, if the organization of the pre-benefit takes a single first user as a dimension, the pre-benefit may be set with the aforementioned main first user ID, and the first user ID need not be described for each substantial benefit when associating the substantial benefit. If the pre-emptive equity consists of a plurality of first users' substantive equities, a first user ID field description (e.g., the movie ticket equity description in FIG. 4) may be added to the description of each substantive equity. In one implementation, the information of the pre-rights specifically recorded may be as shown in table 2:

TABLE 2

The introduction of the prepositive rights and interests concept enriches the platform and the grip of the first user for the marketing activities of the second user, so that the rights and interests issuing strategy and rhythm regulation and control have a larger operable space. And, because the platform can reach the two core appeal of equity issuing and leading into the store for first user high-efficient to attract more first user's participation, the essence equity richness in the equity pond forms the scale advantage, makes the platform draw new, promote and keep costs to keep at lower level, can support the platform and normalize the operation, and keep the continuous appeal of platform to the consumer, forms the virtuous circle of platform and first user. In addition, when the prepositioned rights are verified, the probability that each substantial right is verified is taken as a real-time modifiable item, the operation space is increased, and the release rate of each substantial right can be flexibly regulated according to the specific condition of the service.

S203: issuing the pre-rights to a second user;

after the generation of the specific pre-rights and the setting of the specific triggering conditions, the verification and the like are finished if necessary, the pre-rights and the benefits can be issued to the second user through a preset channel. The specific channels may include some public domain pages with relatively large traffic, or private domain pages of the first user participating in the activity, or may also issue to the second user by some social network platform or the like.

When the preset rights are issued in a channel, if the trigger condition information is set by the preset rights, the preset rights can be issued by combining the specific trigger conditions. For example, for a pre-benefit corresponding to a real-time trigger condition, the second user may be issued to the second user immediately after the user enters a specific page in which such pre-benefit is placed. As shown in fig. 6-1, when the second user enters the activity homepage, two "colored eggs" can be automatically obtained, that is, two specific front benefits can be obtained, and the second user can directly cancel the front benefits by means of "breaking eggs" and the like, so as to be converted into specific substantial benefits.

If the pre-benefits corresponding to the asynchronous trigger conditions are put in a certain page, guiding information can be provided for the second user in the page, and the guiding information is used for guiding the user to achieve specific trigger conditions by executing certain operation so as to obtain opportunities for acquiring the pre-benefits. For example, as shown in fig. 6-2, the guiding information of the words such as "store in color egg" is displayed by means of ejecting the floating layer, the user is guided to enter a store page of a certain first user to get the front right, and so on. Alternatively, guidance information such as "invite friends", "buy" a certain commodity object may be provided.

After the second user performs the specific operation, specific operation result information may also be obtained in some manner, for example, whether to jump to the designated shop page correctly, whether to invite a friend user to join in the current activity successfully, whether to purchase a commodity object successfully, and so on.

The second user may have a certain time interval from the time of executing the specific operation and the time of achieving the specific trigger condition may need to be matched with other systems or even external systems to achieve the specific trigger condition, so that the server may determine whether to achieve a certain trigger condition through some modes when the second user performs the specific operation. Specifically, the method can be implemented in various manners, for example, for a specific trigger condition of jumping to a specific page, the relevant information can be obtained by calling a notification through the interface of the client. In particular, in order to enable the client to report some specific jump result information to the server after completing the jump, a preset identifier may be added to the website information of the specified page when the jump request from the current page to the specified page is received; and then, after receiving a notification message submitted by the client associated with the second user and completing page skip, issuing the prepositive benefit information to the second user. For example, after a second user enters a private domain of a first user from a public domain, as shown in fig. 6-3, after the client identifies the foregoing tag, additional pop-up floating layer logic may be executed, in the floating layer, a request is initiated by the front end/client to the server to obtain the pre-rights and display them to the second user.

In addition, if a specific asynchronous triggering condition needs to jump to an external system to execute a certain operation, a server side of the external system may provide a specific operation result to the server side in the embodiment of the present application, and the server side issues a pre-benefit to a corresponding second user. For example, a message that the invitation is successful may be obtained from an external system, and then a second user that is an invitation initiator is determined and the second user is issued with the pre-benefit information. Alternatively, a message that the transaction subsystem provides that the purchase is successful may be obtained from an external system, and then the second user corresponding to the related operation is determined, and the pre-rights and interests information is issued to the second user. Thus, when the second user opens the specific client again and enters the relevant active main page, the newly acquired information of the front benefit can be checked. Alternatively, after the pre-rights issued to the second user in such an asynchronous manner, a system notification message may be pushed to the second user, prompting the second user to open the relevant client and enter the corresponding main page for retrieval, and so on.

The method of obtaining the related data/message from the external system may also be various, for example, in one mode, the external system may broadcast a specific message, and in this embodiment, the server obtains a specific notification message by monitoring the broadcast message. Alternatively, in another manner, the external system may actively call the relevant interface of the server in the embodiment of the present application, provide a specific notification message to the server, and so on.

S204: and under the condition of verifying the prepositioned rights, converting the prepositioned rights into associated substantial rights and storing the substantial rights into an account associated with the second user.

Under the condition that the second user gets the specific pre-rights, the specific pre-rights can be verified by executing operations such as smashing and opening, and the pre-rights can be converted into the associated substantial rights and then stored in the account associated with the second user.

Where multiple substantial equity are associated with the same pre-equity, as described above, a particular cancellation strategy may be preconfigured, i.e., a particular hit probability may be set for multiple different substantial equity. Therefore, specifically, when the verification is performed, it can be determined which of the substantial benefits associated with the pre-benefits and the hit probability corresponding to the substantial benefits are respectively determined first, then one of the substantial benefits is selected as the target substantial benefit through a certain algorithm, and the current pre-benefit is converted into the target substantial benefit.

Specifically, after determining the target substantial equity, if the target substantial equity is a specific substantial equity such as a coupon, the user only needs to directly exchange, and if the target substantial equity is a condition that the specific equity amount needs to be determined during specific verification such as a red packet, the amount actually sent to the second user can be determined according to personalized information and the like of the second user. For example, if a second user's historical shopping record shows that it is often buying some higher-end merchandise object, the amount of "red-pack" issued to the second user may be set higher, and vice versa, and so on.

In addition, in particular implementations, the hit probabilities for various substantial benefits associated with the same pre-benefit may be flexibly adjusted as the activity proceeds. For example, one way of adjusting may be to adjust the hit probability according to the remaining amounts of various real interests in the real interest pool. For example, in a pre-benefit, the hit probability of the substantial benefit of "red package" is higher, but after the activity is performed for a period of time, the remaining amount of "red package" in the benefit pool is found to be small, and other types of substantial benefits remain relatively large, so that the hit probability of "red package" can be properly reduced, the hit probability of other types of substantial benefits can be improved, and the like. In this way, the probability feedback mechanism is formed by the change and verification of the substantial equity inventory, so that the distribution efficiency can be continuously optimized.

Alternatively, the sensitivity of the second user population to various substantial interests may be counted during the course of the activity, and then the hit probability may be adjusted by the sensitivity. For example, by statistical discovery that the second user is generally more sensitive to the substantial equity, such as "benefits", the hit rate of this type of substantial equity may be increased, and so on.

The regulation mode of the specific verification strategy can regulate the composition structure of the front benefits, and the association relation between the substantial benefits and the front benefits is regulated through data feedback, so that the benefit issuing efficiency can be optimized from the angle of a platform.

As shown in fig. 7, which provides a schematic diagram in a specific application, first, by combining substantial benefits that a first user needs to issue, multiple pre-benefits may be generated, and then, trigger conditions may be set for each specific pre-benefit, where specific trigger conditions may include a synchronous trigger condition, an asynchronous trigger condition, and so on. By setting the asynchronous triggering condition, the second user behavior can be guided, for example, the second user is guided to perform operations such as collection, sharing, store entry, additional purchase, order placement and the like of the commodity object, and the prepositive benefits can be issued to the specific second user under the condition that the specific operations are executed and the specific conditions are met. Subsequently, the specifically-received pre-rights may be verified in an active or passive manner (corresponding to the platform performing a unified verification at the designated point in time) by the second user. In addition, a verification policy may be set for a specific pre-benefit, and hit probabilities of the respective pre-benefits associated with the plurality of substantial benefits may be set respectively. Thus, when the pre-rights are specifically revoked, the pre-rights can be redeemed for one of the associated substantial rights according to a specific revocation policy, a preset algorithm, and the like. In addition, the specific verification policy may further perform specific regulation, specifically may perform specific regulation according to the stock quantity of the specific substantial equity in the equity pool, or the sensitivity of the second user to various substantial equity, or the like, including jump to the hit probability of a specific substantial equity, or increase or decrease the quantity of a substantial equity, or the like.

In summary, through the embodiment of the application, the platform enables the merchant (the first user), so long as the first user needs to give the substantial equity to the second user, the platform can provide the first user full-support tubular service, the rhythm and strategy of equity giving and the flow guiding of collocation are provided by the platform, and the operation burden of the first user is lightened. And compared with single rights issuing, the two-stage rights issuing mechanism of the prepositive rights and the substantial rights is introduced, so that the embodiment of the application can adapt to more application scenes, and the regulation and control space of the platform for rights issuing is enlarged. In addition, the platform can efficiently achieve core requirements such as effective issuing of rights and interests for the first user, so that more participation of the first user can be attracted, and substantial rights and interests in the rights and interests pool form scale advantages, so that the refreshing, promoting and retaining costs of the platform are maintained at a lower level, the platform can be supported for normal operation, and the continuous attraction of the platform to the second user is maintained, so that virtuous circle of the platform and the first user is formed. Meanwhile, through the control of the platform on the delivery channel and the delivery strategy, the substantial rights and interests issued by the first user can be more effectively utilized, and the probability of resource waste is reduced.

Example two

The second embodiment corresponds to the first embodiment, and from the perspective of the client corresponding to the second user, a method for processing user rights and interests information is provided, and referring to fig. 8, the method specifically may include:

s801: receiving an access request of a second user to a target page;

s802: obtaining page data of the target page from a server, wherein the page data comprises pre-rights information to be issued, and the pre-rights are generated by summarizing at least one substance right to be issued by at least one first user;

s803: and providing information about the pre-benefits when the target page is displayed according to the page data, so that the pre-benefits are converted into associated substantial benefits by verifying the pre-benefits.

Wherein, in particular, when providing the information about the pre-rights, for the pre-rights associated with the synchronization trigger condition, the information about the pre-rights obtained may be directly provided.

Alternatively, for the benefits of having associated asynchronous trigger conditions, guidance information may be provided as to the manner of operation required for the asynchronous trigger conditions.

Example III

In the first and second embodiments, the concept of the pre-rights is provided, and a layer is formed independently, so that linkage with other activities outside can be conveniently formed, or two association relations of one-to-one and one-to-many are formed between the inside of the activity and each second user behavior triggering condition.

In the third embodiment, a simplified solution is provided, that is, the pre-benefit and the behavior trigger condition of the second user are combined, the concept of the pre-benefit is not used any more, and only the description of the behavior trigger condition of the second user is expanded, so that a one-to-one relationship between the behavior trigger condition of the second user and the substantial benefit combination can be formed, and one-to-many association is completed by repeatedly configuring the same benefit combination multiple times in multiple behavior trigger conditions of the second user.

Specifically, referring to fig. 9, the third embodiment provides a method for processing user rights and interests information, which specifically may include:

s901: receiving request information sent by at least one first user, wherein the request information comprises at least one substantial equity, and collecting the request information sent by the first user to generate a substantial equity pool;

S902: generating a plurality of substantial equity combinations according to the substantial equity pool, each combination including at least one substantial equity;

s903: determining triggering condition information corresponding to the substantial rights combination;

s904: and under the condition that the operation information meeting the triggering condition is obtained, selecting a target substantial interest from the substantial interest combination, and issuing the target substantial interest to the associated second user.

For the details of the second embodiment and the third embodiment, reference may be made to the descriptions of the first embodiment, and the details are not repeated here.

Corresponding to the first embodiment, the embodiment of the present application further provides a user rights information processing device, referring to fig. 10, where the device specifically may include:

a request information receiving unit 1001, configured to receive request information sent by at least one first user, where the request information includes at least one substantial benefit, and aggregate the request information sent by the first user, to generate a substantial benefit pool;

a pre-rights generating unit 1002, configured to generate at least one pre-rights according to at least one real-rights in the real-rights pool, and establish an association relationship between the pre-rights and the real-rights;

A pre-rights issuing unit 1003 for issuing the pre-rights to a second user;

a pre-equity verifying unit 1004, configured to convert the pre-equity into an associated substantial equity and store the substantial equity into the account associated with the second user when verifying the pre-equity.

In a specific implementation, the request information may further include fund information provided by the first user for the substantial rights; at this time, the apparatus may further include:

and the fund total determining unit is used for determining fund total information corresponding to at least one entity right included in the entity right pool, and converting the prepositioned right into the entity right according to the fund total.

Wherein, the pre-rights generation unit may specifically be used for:

for substantial benefits of having denomination information, multiple different pre-benefits are generated based on the denomination information.

At this time, the front rights issuing unit may specifically be configured to:

and respectively issuing through different channels according to the denomination characteristic information of the substantial rights and interests respectively associated with the prepositive rights and interests.

More specifically, the front-end benefit issuing unit may be configured to:

And issuing the prepositive rights and interests associated with the substantial rights and interests which accord with the first denomination characteristics into a public domain page, and issuing the prepositive rights and interests associated with the substantial rights and interests which accord with the second denomination characteristics into a private domain page associated with the second user.

In addition, the apparatus may further include:

and the guiding unit is used for providing guiding information for guiding the private domain page associated with the first user in the public domain page.

Specifically, the front benefit issuing unit may specifically include:

a trigger condition determining subunit, configured to determine trigger condition information for issuing the pre-rights;

and the issuing subunit is used for issuing the prepositive rights and interests for the second user meeting the triggering condition.

Wherein the triggering condition comprises a synchronous triggering condition;

the issuing subunit may be specifically configured to:

and after receiving the access request of the second user to the page provided with the pre-rights information, issuing the pre-rights corresponding to the synchronous triggering condition to the second user.

Alternatively, the trigger condition includes an asynchronous trigger condition;

the issuing subunit may be specifically configured to:

after receiving an access request of the second user to the page provided with the pre-rights information, providing guiding information of an operation mode required by the asynchronous triggering condition according to the pre-rights corresponding to the asynchronous triggering condition.

Wherein the operation modes required for achieving the asynchronous triggering condition comprise:

jump from the current page to the specified page.

At this time, the apparatus may further include:

the identification adding unit is used for adding a preset identification into the website information of the appointed page when receiving the jump request from the current page to the appointed page;

and the first issuing subunit is used for issuing the prepositive rights and interests information to the second user after receiving the notification message submitted by the client associated with the second user and completing page jumping.

Alternatively, the operation modes required for achieving the asynchronous trigger condition include: other users are invited to participate in the current activity operation through the social networking system.

At this time, the apparatus may further include:

a first message obtaining unit, configured to obtain a message that the invitation is successful;

and the second issuing subunit is used for determining a second user serving as an invitation initiator and issuing the prepositive rights and interests information to the second user.

Alternatively, the operation modes required for achieving the asynchronous trigger condition include: commodity object related operations performed by the transaction subsystem.

At this time, the apparatus may further include:

A second message obtaining unit, configured to obtain a message that the transaction subsystem provides that the operation is successful;

and the third issuing subunit is used for determining a second user corresponding to the related operation and issuing the prepositive rights and interests information to the second user.

In addition, the apparatus may further include:

a hit probability determining unit, configured to determine hit probabilities of various different substantial interests associated with the pre-benefit when the pre-benefit is associated with the various different substantial interests;

the pre-equity verification unit may be specifically configured to:

and determining a target substantial equity from a plurality of substantial equities associated with the pre-equity according to the hit probability and a preset algorithm, and exchanging the pre-equity into the target substantial equity.

In addition, the apparatus may further include:

the first verification policy regulation and control unit is used for regulating the hit probability according to the residual amounts of various substantial rights and interests in the substantial rights and interests pool.

The second verification strategy regulation and control unit is used for statistically obtaining the sensitivity of the second user group to various substantial rights and interests, and regulating the hit probability through the sensitivity.

Corresponding to the embodiment, the embodiment of the application further provides a user rights information processing device, referring to fig. 11, the device specifically may include:

An access request receiving unit 1101, configured to receive an access request of a second user to a target page;

the page data obtaining unit 1102 is configured to obtain, from a server, page data of the target page, where the page data includes pre-benefit information to be issued, and the pre-benefit is generated by summarizing at least one substantial benefit to be issued by at least one first user;

and a page display unit 1103, configured to provide information about the pre-rights when the target page is displayed according to the page data, so as to convert the pre-rights into associated substantial rights by verifying the pre-rights.

The page display unit may specifically be configured to:

for a pre-benefit associated with a synchronization trigger condition, information is provided regarding that the pre-benefit has been obtained.

Alternatively, for the benefits of having associated asynchronous trigger conditions, guidance information is provided for the manner of operation required to achieve the asynchronous trigger conditions.

Corresponding to the embodiment, the embodiment of the application further provides a user rights information processing device, referring to fig. 12, the device specifically may include:

A request information receiving unit 1201, configured to receive request information sent by at least one first user, where the request information includes at least one substantial benefit, and aggregate the request information sent by the first user to generate a substantial benefit pool;

a rights combination unit 1202 for generating a plurality of real rights combinations according to the real rights pool, each combination including at least one real rights;

a trigger condition determining unit 1203, configured to determine trigger condition information corresponding to the substantial rights and interests combination;

and the rights issuing unit 1204 is configured to select a target real rights from the real rights combination and issue the target real rights to the associated second user when the operation information satisfying the trigger condition is obtained.

In addition, the embodiment of the application also provides electronic equipment, which comprises:

one or more processors; and

issuing the pre-rights to a second user;

Another electronic device, comprising:

one or more processors; and

receiving an access request of a second user to a target page;

And another electronic device, comprising:

one or more processors; and

Fig. 13 illustrates an architecture of an electronic device, which may include a processor 1310, a video display adapter 1311, a disk drive 1312, an input/output interface 1313, a network interface 1314, and a memory 1320, among others. The processor 1310, the video display adapter 1311, the disk drive 1312, the input/output interface 1313, the network interface 1314, and the memory 1320 may be communicatively connected by a communication bus 1330.

The processor 1310 may be implemented by a general-purpose CPU (Central Processing Unit ), a microprocessor, an application-specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, etc. for executing related programs to implement the technical solutions provided in the present application.

The Memory 1320 may be implemented in the form of ROM (Read Only Memory), RAM (Random Access Memory ), static storage device, dynamic storage device, or the like. The memory 1320 may store an operating system 1321 for controlling the operation of the electronic device 1300, and a Basic Input Output System (BIOS) for controlling the low-level operation of the electronic device 1300. In addition, a web browser 1323, a data storage management system 1324, a user interest information processing system 1325, and the like may also be stored. The user interest information processing system 1325 may be an application program that specifically implements the operations of the foregoing steps in the embodiments of the present application. In general, when the technical solutions provided in the present application are implemented in software or firmware, relevant program codes are stored in the memory 1320 and invoked for execution by the processor 1310.

The input/output interface 1313 is used to connect input/output modules to enable information input and output. The input/output module may be configured as a component in a device (not shown) or may be external to the device to provide corresponding functionality. Wherein the input devices may include a keyboard, mouse, touch screen, microphone, various types of sensors, etc., and the output devices may include a display, speaker, vibrator, indicator lights, etc.

The network interface 1314 is used to connect communication modules (not shown) to enable communication interactions of the present device with other devices. The communication module may implement communication through a wired manner (such as USB, network cable, etc.), or may implement communication through a wireless manner (such as mobile network, WIFI, bluetooth, etc.).

Bus 1330 includes a path to transfer information between components of the device (e.g., processor 1310, video display adapter 1311, disk drive 1312, input/output interface 1313, network interface 1314, and memory 1320).

In addition, the electronic device 1300 may also obtain information of specific acquisition conditions from the virtual resource object acquisition condition information database 1341 for making condition judgment, and so on.

It is noted that although the above-described devices illustrate only the processor 1310, the video display adapter 1311, the disk drive 1312, the input/output interface 1313, the network interface 1314, the memory 1320, the bus 1330, etc., the device may include other components necessary to achieve proper operation in an implementation. Furthermore, it will be understood by those skilled in the art that the above-described apparatus may include only the components necessary to implement the present application, and not all the components shown in the drawings.

From the above description of embodiments, it will be apparent to those skilled in the art that the present application may be implemented in software plus a necessary general purpose hardware platform. Based on such understanding, the technical solutions of the present application may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., including several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform the methods described in the embodiments or some parts of the embodiments of the present application.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for a system or system embodiment, since it is substantially similar to a method embodiment, the description is relatively simple, with reference to the description of the method embodiment being made in part. The systems and system embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present invention without undue burden.

The above detailed description of the method, the device and the electronic equipment for processing the user interest information provided by the application applies specific examples to illustrate the principles and the implementation of the application, and the above description of the examples is only used for helping to understand the method and the core idea of the application; also, as will occur to those of ordinary skill in the art, many modifications are possible in view of the teachings of the present application, both in the detailed description and the scope of its applications. In view of the foregoing, this description should not be construed as limiting the application.

Claims

1. A user rights information processing method, comprising:

generating at least one pre-rights according to at least one real-rights in the real-rights pool, and establishing an association relationship between the pre-rights and the real-rights; wherein the pre-rights are a rights object packaged on the basis of the substantial rights, and are a combination of a plurality of substantial rights;

issuing the pre-rights to a second user;

2. The method of claim 1, wherein the step of determining the position of the substrate comprises,

the request information also comprises funding information provided by the first user for the substantial rights and interests;

the generating the substantial equity pool further comprises:

and determining the total amount information of the payouts corresponding to at least one entity right included in the entity right pool, and converting the pre-rights to the entity rights according to the total amount of payouts.

3. The method of claim 1, wherein the step of determining the position of the substrate comprises,

the generating at least one pre-benefit from at least one substantial benefit in the substantial pool of benefits includes:

4. The method of claim 3, wherein the step of,

the issuing the pre-rights to the second user includes:

5. The method of claim 4, wherein the step of determining the position of the first electrode is performed,

the said issues through different channels separately, including:

6. The method as recited in claim 5, further comprising:

and providing guiding information for guiding the private domain page associated with the first user in the public domain page.

7. The method of claim 1, wherein the step of determining the position of the substrate comprises,

the issuing the pre-rights to the second user includes:

determining trigger condition information for issuing the pre-rights;

and issuing the prepositive rights and interests for the second user meeting the triggering condition.

8. The method of claim 7, wherein the step of determining the position of the probe is performed,

the triggering conditions comprise synchronous triggering conditions;

the issuing the pre-rights for the second user satisfying the triggering condition includes:

9. The method of claim 7, wherein the step of determining the position of the probe is performed,

the triggering condition comprises an asynchronous triggering condition;

10. The method of claim 9, wherein the step of determining the position of the substrate comprises,

The modes of operation required to achieve the asynchronous trigger condition include:

jump from the current page to the specified page.

11. The method as recited in claim 10, further comprising:

when the jump request from the current page to the appointed page is received, adding a preset identification in the website information of the appointed page;

and after receiving a notification message submitted by the client associated with the second user and completing page skip, issuing the prepositive benefit information to the second user.

12. The method of claim 9, wherein the step of determining the position of the substrate comprises,

other users are invited to participate in the current activity operation through the social networking system.

13. The method as recited in claim 12, further comprising:

obtaining a successful message of the invitation;

a second user is determined as an invitation initiator and the pre-rights and interests information is issued to the second user.

14. The method of claim 9, wherein the step of determining the position of the substrate comprises,

commodity object related operations performed by the transaction subsystem.

15. The method as recited in claim 14, further comprising:

obtaining a message provided by the transaction subsystem that the operation was successful;

and determining a second user corresponding to the related operation, and issuing the prepositive rights and interests information to the second user.

16. The method as recited in claim 1, further comprising:

determining hit probabilities of various different substantial benefits associated with the pre-rights when the pre-rights are associated with the plurality of different substantial benefits;

the exchanging the pre-rights into the associated substantial rights includes:

17. The method as recited in claim 16, further comprising:

and adjusting the hit probability according to the residual amounts of various substantial rights in the substantial rights pool.

18. The method as recited in claim 16, further comprising:

the sensitivity of the second user group to various substantial interests is statistically obtained, and the hit probability is adjusted through the sensitivity.

19. A user rights information processing method, comprising:

receiving an access request of a second user to a target page;

obtaining page data of the target page from a server, wherein the page data comprises pre-rights information to be issued, and the pre-rights are generated by summarizing at least one substance right to be issued by at least one first user; wherein the pre-rights are a rights object packaged on the basis of the substantial rights, and are a combination of a plurality of substantial rights;

20. The method of claim 19, wherein the step of determining the position of the probe comprises,

and providing information about the prepositive rights and interests when the target page is displayed according to the page data, wherein the information comprises the following steps:

21. The method of claim 19, wherein the step of determining the position of the probe comprises,

For the benefits of having associated asynchronous trigger conditions, guidance information is provided for the manner of operation required to achieve the asynchronous trigger conditions.

22. A user rights information processing method, comprising:

generating a plurality of substantial equity combinations according to the substantial equity pool, each combination including a plurality of substantial equity;

23. A user rights information processing apparatus, comprising:

the pre-rights generation unit is used for generating at least one pre-rights according to at least one real-rights in the real-rights pool, and establishing an association relationship between the pre-rights and the real-rights; wherein the pre-rights are a rights object packaged on the basis of the substantial rights, and are a combination of a plurality of substantial rights;

24. A user rights information processing apparatus, comprising:

the page data acquisition unit is used for acquiring page data of the target page from a server, wherein the page data comprises prepositive rights and interests information to be issued, and the prepositive rights and interests are generated by summarizing at least one substance right to be issued by at least one first user; wherein the pre-rights are a rights object packaged on the basis of the substantial rights, and are a combination of a plurality of substantial rights;

25. A user rights information processing apparatus, comprising:

a right combination unit, configured to generate a plurality of real right combinations according to the real right pool, where each combination includes a plurality of real rights;

26. An electronic device, comprising:

one or more processors; and

issuing the pre-rights to a second user;

27. The electronic device of claim 26, wherein the program instructions are further for performing the method of any of claims 2 to 18.

28. An electronic device, comprising:

one or more processors; and

receiving an access request of a second user to a target page;

29. The electronic device of claim 28, wherein the program instructions are further for performing the method of claim 20 or 21.

30. An electronic device, comprising:

one or more processors; and