CN111985965A

CN111985965A - Vehicle-mounted advertisement pushing method and device, cloud server and vehicle-mounted terminal

Info

Publication number: CN111985965A
Application number: CN202010810666.9A
Authority: CN
Inventors: 吴少春
Original assignee: Shanghai Pateo Electronic Equipment Manufacturing Co Ltd
Current assignee: Shanghai Pateo Electronic Equipment Manufacturing Co Ltd
Priority date: 2020-08-12
Filing date: 2020-08-12
Publication date: 2020-11-24

Abstract

The embodiment of the application discloses a vehicle-mounted advertisement pushing method and device, a cloud server and a vehicle-mounted terminal, wherein the method comprises the following steps: when a first vehicle is in a preset driving state, receiving a first request message sent by a vehicle-mounted terminal, wherein the first request message carries identity information of the first vehicle; when the identity information of the first vehicle is authenticated successfully, sending a second request message to the vehicle-mounted terminal, wherein the second request message is used for requesting the vehicle-mounted terminal to send the longitude and latitude coordinates of the first vehicle and the vehicle parameter information of the first vehicle to the cloud server; receiving a response message aiming at the second request message sent by the vehicle-mounted terminal, and determining vehicle-mounted advertisement information aiming at the first vehicle according to the response message and the identity information of the first vehicle to obtain first vehicle-mounted advertisement information; and pushing the first vehicle-mounted advertisement information to the vehicle-mounted terminal. Therefore, the vehicle-mounted advertisement pushing method and device are beneficial to improving the accuracy and efficiency of vehicle-mounted advertisement pushing.

Description

Vehicle-mounted advertisement pushing method and device, cloud server and vehicle-mounted terminal

Technical Field

The application relates to the technical field of Internet of vehicles big data, in particular to a vehicle-mounted advertisement pushing method and device, a cloud server and a vehicle-mounted terminal.

Background

The car networking is as a novel vehicle communication network, can realize between vehicle and the vehicle, wireless communication between vehicle and the infrastructure, and along with the continuous development of car networking big data technology, advertisement propelling movement demand based on car networking big data technology also increases day by day.

At present, advertisement propelling movement based on big data technique of the car networking often adopts blind propelling movement mode, can't accomplish that to have corresponding advertisement and thousand people face to user propelling movement to lead to the poor and propelling movement inefficiency scheduling problem of the precision of on-vehicle advertisement propelling movement.

Disclosure of Invention

The embodiment of the application provides a vehicle-mounted advertisement pushing method and device, a cloud server and a vehicle-mounted terminal, and aims to improve the accuracy and efficiency of vehicle-mounted advertisement pushing.

In a first aspect, an embodiment of the application provides a vehicle-mounted advertisement pushing method, which is applied to a cloud server, wherein the cloud server has a function of processing big data in a vehicle networking, wireless communication is established between the cloud server and a vehicle-mounted terminal, and the vehicle-mounted terminal is arranged on a first vehicle; the method comprises the following steps:

when the first vehicle is in a preset driving state, receiving a first request message sent by the vehicle-mounted terminal, wherein the first request message is used for requesting the cloud server to push vehicle-mounted advertisement information to the vehicle-mounted terminal, and the first request message carries identity information of the first vehicle;

when the identity information of the first vehicle is authenticated successfully, sending a second request message to the vehicle-mounted terminal, wherein the second request message is used for requesting the vehicle-mounted terminal to send the longitude and latitude coordinates of the first vehicle and the vehicle parameter information of the first vehicle to the cloud server;

receiving a response message aiming at the second request message sent by the vehicle-mounted terminal, and determining vehicle-mounted advertisement information aiming at the first vehicle according to the response message and the identity information of the first vehicle to obtain first vehicle-mounted advertisement information;

and pushing the first vehicle-mounted advertisement information to the vehicle-mounted terminal.

In a second aspect, an embodiment of the application provides a vehicle-mounted advertisement pushing method, which is applied to a vehicle-mounted terminal, wherein wireless communication is established between the vehicle-mounted terminal and a cloud server, the vehicle-mounted terminal is arranged on a first vehicle, and the cloud server has a vehicle networking big data processing function; the method comprises the following steps:

when the first vehicle is in a preset driving state, sending a first request message to the cloud server, wherein the first request message is used for requesting the cloud server to push vehicle-mounted advertisement information to the vehicle-mounted terminal, and the first request message carries identity information of the first vehicle;

when the identity information of the first vehicle is authenticated successfully, receiving a second request message sent by the cloud server, and determining the longitude and latitude coordinates of the first vehicle and the vehicle parameter information of the first vehicle according to the second request message;

sending a response message for the second request message to the cloud server;

and receiving vehicle-mounted advertisement information which is pushed by the cloud server and aims at the first vehicle to obtain first vehicle-mounted advertisement information.

In a third aspect, an embodiment of the present application provides a vehicle-mounted advertisement pushing device, which is applied to a cloud server, a wireless communication is established between the cloud server and a vehicle-mounted terminal, the cloud server has a function of processing big data in a vehicle networking, and the vehicle-mounted terminal is arranged on a first vehicle; the apparatus comprises a processing unit and a communication unit, the processing unit being configured to:

when the first vehicle is in a preset driving state, receiving a first request message sent by the vehicle-mounted terminal through the communication unit, wherein the first request message is used for requesting the cloud server to push vehicle-mounted advertisement information to the vehicle-mounted terminal, and the first request message carries identity information of the first vehicle;

when the identity information of the first vehicle is authenticated successfully, sending a second request message to the vehicle-mounted terminal through the communication unit, wherein the second request message is used for requesting longitude and latitude coordinates of the first vehicle and automobile parameter information of the first vehicle;

receiving a response message aiming at the second request message sent by the vehicle-mounted terminal through the communication unit, and determining vehicle-mounted advertisement information aiming at the first vehicle according to the response message and the identity information of the first vehicle to obtain first vehicle-mounted advertisement information;

and pushing the first vehicle-mounted advertisement information to the vehicle-mounted terminal through the communication unit.

In a fourth aspect, an embodiment of the application provides a vehicle-mounted advertisement pushing device, which is applied to a vehicle-mounted terminal, wireless communication is established between the vehicle-mounted terminal and a cloud server, the vehicle-mounted terminal is arranged on a first vehicle, and the cloud server has a function of processing big data in an internet of vehicles; the apparatus comprises a processing unit and a communication unit, the processing unit being configured to:

when the first vehicle is in a preset driving state, sending a first request message to the cloud server through the communication unit, wherein the first request message is used for requesting the cloud server to push vehicle-mounted advertisement information to the vehicle-mounted terminal, and the first request message carries identity information of the first vehicle;

when the identity information of the first vehicle is authenticated successfully, receiving a second request message sent by the cloud server through the communication unit, and determining the longitude and latitude coordinates of the first vehicle and the vehicle parameter information of the first vehicle according to the second request message;

transmitting, by the communication unit, a response message to the second request message to the cloud server;

and receiving vehicle-mounted advertisement information aiming at the first vehicle pushed by the cloud server through the communication unit to obtain first vehicle-mounted advertisement information.

In a fifth aspect, an embodiment of the present application provides a cloud server, which includes a processor, a memory and a communication interface, where the memory stores one or more programs, and the one or more programs are executed by the processor, and the one or more programs are used for executing the instructions of the steps in the first aspect of the embodiment of the present application.

In a sixth aspect, an embodiment of the present application provides an in-vehicle terminal, including a processor, a memory and a communication interface, where the memory stores one or more programs, and the one or more programs are executed by the processor, and the one or more programs are used for executing the instructions of the steps in the second aspect of the embodiment of the present application.

In a seventh aspect, an embodiment of the present application provides a computer-readable storage medium, where the computer-readable storage medium stores a computer program for electronic data exchange, and the computer program is operable to cause a computer to perform some or all of the steps described in the first aspect or the second aspect of the embodiment of the present application.

In an eighth aspect, the present application provides a computer program product, where the computer program product includes a computer program operable to cause a computer to perform some or all of the steps described in the first aspect of the present application. The computer program product may be a software installation package.

In the embodiment of the application, firstly, when a first vehicle is in a preset driving state, a vehicle-mounted terminal sends a first request message to a cloud server; secondly, after receiving the first request message, the cloud server authenticates the identity information of the first vehicle in the first request message, and sends a second request message to the vehicle-mounted terminal when the authentication is successful; thirdly, the vehicle-mounted terminal sends a response message aiming at the second request message to the cloud server after receiving the second request message; then, after receiving the response message, the cloud server determines vehicle-mounted advertisement information for the first vehicle according to the response message and the identity information of the first vehicle to obtain the first vehicle-mounted advertisement information; and finally, the cloud server sends the first vehicle-mounted advertisement information to the vehicle-mounted terminal. The cloud server receives the response message carrying the longitude and latitude coordinates of the first vehicle and the vehicle parameter information of the first vehicle, and the cloud server can judge the geographic position of the first vehicle through the longitude and latitude coordinates of the first vehicle, so that the cloud server can push the advertisement information to the vehicle-mounted terminal in a targeted manner based on the vehicle networking big data processing function according to the geographic position of the first vehicle, the vehicle parameter information of the first vehicle and the identity information of the first vehicle, and the accuracy and the efficiency of pushing the vehicle-mounted advertisement are improved.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below. It is obvious that the drawings described below are only some embodiments of the application, and that for a person skilled in the art, other drawings can be derived from them without inventive effort.

Fig. 1 is a schematic architecture diagram of an in-vehicle advertisement push system provided in an embodiment of the present application;

fig. 2 is a schematic structural diagram of a cloud server provided in an embodiment of the present application;

FIG. 3 is a schematic structural diagram of a vehicle-mounted terminal according to an embodiment of the present disclosure;

fig. 4 is a schematic flowchart of a vehicle-mounted advertisement pushing method according to an embodiment of the present application;

FIG. 5 is a schematic structural diagram of a geographic area in which a first vehicle is located according to an embodiment of the present disclosure;

FIG. 6 is a schematic structural diagram of a geographic area in which a first vehicle is located according to an embodiment of the present application;

FIG. 7 is a schematic structural diagram of a geographic area in which a first vehicle is located according to an embodiment of the present application;

FIG. 8 is a schematic structural diagram of a geographic area in which a first vehicle is located according to an embodiment of the present application;

FIG. 9 is a block diagram illustrating functional units of an in-vehicle advertisement delivery device according to an embodiment of the present disclosure;

FIG. 10 is a block diagram illustrating functional units of another vehicle-mounted advertisement delivery device according to an embodiment of the present disclosure;

fig. 11 is a schematic structural diagram of another cloud server provided in an embodiment of the present application;

fig. 12 is a schematic structural diagram of another vehicle-mounted terminal according to an embodiment of the present application.

Detailed Description

The embodiments of the present application will be described in detail below with reference to the accompanying drawings.

In order to better understand the technical solution of the embodiment of the present application, a vehicle-mounted advertisement push system that may be involved in the embodiment of the present application is described first, as shown in fig. 1. The in-vehicle advertisement push system 100 may include a cloud server 110 and an in-vehicle terminal 120. Wherein, wireless communication is established between the cloud server 110 and the in-vehicle terminal 120, and the in-vehicle terminal 120 may be disposed on the first vehicle 130, and the in-vehicle terminal 120 has a display function.

Specifically, the cloud server 110 in the embodiment of the present application may be various cloud servers for providing a vehicle-mounted advertisement pushing function, a vehicle networking cloud platform, a vehicle networking cloud server, an internet of things device, a data center network device, a cloud computing device, a computer supporting an 802.11 protocol, a network device supporting a 5G system, a network device in a Public Land Mobile Network (PLMN) for future evolution, and the like, and the embodiment of the present application is not particularly limited.

Specifically, the in-vehicle terminal 120 of the embodiment of the present application may be various in-vehicle devices, terminal devices, Personal Computers (PCs), computers supporting 802.11 protocols, terminal devices in 5G systems, terminal devices in PLMNs that evolve in the future, and the like that provide an in-vehicle advertisement push function. It should be noted that the vehicle-mounted terminal 120 may be used to display video entertainment, media news, vehicle condition information, road condition information, and the like, may be used to display a startup advertisement, and may also be used to play or insert a relevant advertisement when playing music, video, and radio station broadcasts. Meanwhile, various application software is installed on the application layer of the in-vehicle terminal 120, and relevant advertisements are played while the application software is running.

An example of a possible configuration of cloud server 110 is described below, with reference to fig. 2. Fig. 2 is a schematic structural diagram of a cloud server provided in an embodiment of the present application. The cloud server 110 may include a processor 210, a communication module 220, an identity authentication module 230, a power management module 240, and a storage module 250. The processor 210 is connected to and controls the communication module 220, the identity authentication module 230, the power management module 240, and the storage module 250 in the form of corresponding buses. The processor 210 is a control center of the cloud server 110, and is connected to various parts of the cloud server 110 through various interfaces and lines.

Specifically, the processor 210 calls the stored data in the memory by running or executing the software programs and/or modules in the storage module 250 to perform various functions of the cloud server 110 and process data, and monitors the overall operation of the cloud server 110. Optionally, the processor 210 may include a Central Processing Unit (CPU), a Digital Signal Processor (DSP), an application-specific integrated circuit (ASIC), a Field Programmable Gate Array (FPGA), and the like.

Specifically, the communication module 220 may implement functions of a second generation 2G mobile communication technology network, a third generation 3G mobile communication technology network, a fourth generation 4G mobile communication technology network, and a fifth generation 5G mobile communication technology network to perform receiving and transmitting of wireless mobile network data, and may provide channel spectrum resources of 2.4GHz and 5GHz to perform receiving and transmitting of network data. Optionally, the communication module 220 may be configured to receive a first request message sent by the vehicle-mounted terminal 120, may be configured to send a second request message to the vehicle-mounted terminal 120, may be configured to receive a response message for the second request message sent by the vehicle-mounted terminal 120, and may also be configured to send the first vehicle-mounted advertisement information to the vehicle-mounted terminal 120.

Specifically, the identity authentication module 230 may be used to authenticate the identity information of the vehicle.

Specifically, the power management module 240 may include a power management chip and may provide management functions such as power conversion, distribution, detection, and the like for the cloud server 110.

In particular, the storage module 250 may be used to store software programs and/or modules, and may include a storage program area and a storage data area. The storage program area may be used to store an operating system or a software program required by at least one function, and the software program required by the at least one function may be used to execute the vehicle-mounted advertisement push function in the embodiment of the present application; the storage data area can be used for storing a preset code string set and the like.

An example of a possible structure of the in-vehicle terminal 120 is described below, with reference to fig. 3. Fig. 3 is a schematic structural diagram of an in-vehicle terminal according to an embodiment of the present application. The in-vehicle terminal 120 may include a processor 310, a communication module 320, a display module 330, a positioning and navigation module 340, a SIM module 350, a power management module 360, and a storage module 370. The processor 310 is connected to and controls the communication module 320, the display module 330, the positioning and navigation module 340, a SIM (subscriber identification module) module 350, the power management module 360, and the storage module 370 in the form of corresponding buses. The processor 310 is a control center of the in-vehicle terminal 120, and is connected to various parts of the in-vehicle terminal 120 through various interfaces and lines.

Specifically, the processor 310 invokes the stored data in the storage module 370 by running or executing software programs and/or modules in the storage module 370 to perform various functions of the in-vehicle terminal 120 and process data, and monitor the overall operation of the in-vehicle terminal 120. Alternatively, the processor 310 may include a CPU, DSP, ASIC, FPGA, and the like.

Specifically, the communication module 320 may implement functions of a 2G mobile communication technology network, a 3G mobile communication technology network, a 4G mobile communication technology network, and a 5G mobile communication technology network to perform receiving and transmitting of wireless mobile network data, and may provide channel spectrum resources of 2.4GHz and 5GHz to perform receiving and transmitting of network data. Optionally, the communication module 320 is configured to send a first request message to the cloud server 110, may be configured to receive a second request message sent by the cloud server 110, may be configured to send a response message to the second request message to the cloud server 110, and may also be configured to receive first vehicle-mounted advertisement information sent by the cloud server 110 in a vehicle.

Specifically, the display module 330 may be configured to display startup advertisements, video entertainment, media news, vehicle condition information, road condition information, advertisements played or inserted when various application software runs, and the like.

In particular, the location and navigation module 340 may be used to provide location or navigation functionality to the vehicle. Alternatively, the GPS module 340 may include a beidou system, a Global Positioning System (GPS), a galileo system, and a glonass system.

Specifically, the SIM module 350 may include a SIM card, and may be configured to store identity information of the vehicle, a Personal Identification Number (PIN) of the vehicle, identity authentication of the vehicle, a security algorithm and a key in the SIM card, and the like. The identity information of the vehicle may include an International Mobile Subscriber Identity (IMSI), an Authentication and Key (AKA), a PIN Unlocking Key (PUK), a Location Area Identity (LAI), a mobile subscriber temporary identity (TMSI), a public telephone network code (forbidden access), and a PIN.

Specifically, the power management module 360 may include a power management chip and may provide management functions such as power conversion, distribution, detection, and the like for the in-vehicle terminal 120.

In particular, the memory module 370 may be used to store software programs and/or modules, and may include a program storage area and a data storage area. The storage program area may be used to store an operating system or a software program required by at least one function, and the software program required by the at least one function may be used to execute the vehicle-mounted advertisement push function in the embodiment of the present application; the storage data area may be used to store longitude and latitude coordinates of the vehicle. Automobile brand information of the vehicle, and the like.

In the following, the embodiment of the present application will introduce the execution steps of the vehicle-mounted advertisement push method from the perspective of a method example, please refer to fig. 4. Fig. 4 is a schematic flowchart of a vehicle-mounted advertisement pushing method provided in an embodiment of the present application, where the method includes:

s410, when the first vehicle is in a preset driving state, the vehicle-mounted terminal sends a first request message to the cloud server.

The first request message may be used for requesting the cloud server to push the vehicle-mounted advertisement information to the vehicle-mounted terminal, and the first request message may carry identity information of the first vehicle.

It should be noted that the identity information of the first vehicle may be stored in the SIM module 350, and therefore the identity information of the first vehicle may include a PIN code of the first vehicle, an IMSI code of the first vehicle, a PUK code of the first vehicle, an LAI code of the first vehicle, a TMSI code of the first vehicle, and the like.

Specifically, the preset running state may be an automatic driving mode, a current running speed of the first vehicle is lower than a preset speed, a parking state, and the like. It should be noted that the in-vehicle terminal 120 may determine whether the current first vehicle is in the automatic driving mode, whether the current traveling speed of the first vehicle is less than the preset speed, or whether the current first vehicle is in the parking state by periodically accessing the relevant in-vehicle interface in the first vehicle 130. In addition, the preset speed may be a fixed threshold set by the user according to own needs, a dynamic threshold set by the cloud server 110, or a fixed threshold factory set by the in-vehicle terminal 120, or the like.

S420, the cloud server receives the first request message and authenticates the identity information of the first vehicle in the first request message.

It should be noted that the cloud server 110 may authenticate the identity information of the first vehicle 130 through the identity authentication module 230, or the cloud server 110 may send the identity information of the first vehicle 130 to the authentication server, and the authentication server authenticates the identity information of the first vehicle 130, and then sends the authentication result to the cloud server 110.

And S430, the cloud server sends a second request message to the vehicle-mounted terminal when the identity information of the first vehicle is authenticated successfully.

The second request message may be used for requesting the vehicle-mounted terminal to send the longitude and latitude coordinates of the first vehicle and the vehicle parameter information of the first vehicle to the cloud server.

Specifically, the longitude and latitude coordinates of the first vehicle may include the longitude coordinates of the first vehicle and the latitude coordinates of the first vehicle. It should be noted that the cloud server 110 may determine the geographic location of the first vehicle by obtaining longitude and latitude coordinates of the first vehicle, and push advertisement information of a point of interest (POI) in the vicinity of the first vehicle to the first vehicle, for example, discount and preferential advertisement of related merchants or goods in a nearby business district.

Specifically, the vehicle parameter information of the first vehicle may include vehicle brand information of the first vehicle, license plate information of the first vehicle, vehicle condition information of the first vehicle, vehicle configuration information of the first vehicle, or the like.

It should be noted that, when the cloud server 110 obtains the automobile brand information of the first vehicle, the cloud server 110 may push advertisement information related to an automobile brand that is the same as the automobile brand information of the first vehicle to the vehicle-mounted terminal 120. For example, the automobile brand information of the first vehicle is tesla, so that the relevant offers and new advertisements about tesla are pushed to the first vehicle.

When the cloud server 110 acquires the automobile brand information of the first vehicle, the cloud server 110 may also push advertisement information of relevant POIs by calculating the number of times that a vehicle having the same automobile brand information as the first vehicle visits POIs near the current geographic location of the first vehicle. For example, there are car wash a and car wash B near the current geographic location of the first vehicle, and the car brand information of the first vehicle is tesla, and there are more tesla vehicles visiting the car wash a, so that the relevant offer and discount advertisement in the car wash a is pushed to the first vehicle.

When the cloud server 110 acquires the license plate information of the first vehicle, the cloud server 110 may determine whether the first vehicle belongs to a foreign vehicle by recognizing the license plate information of the first vehicle so as to push advertisement information of relevant local specials, accommodation, travel, or the like. For example, since the license plate information of the first vehicle is the license plate of the area a, the vehicle-mounted terminal may push the advertisement information related to local specialties, accommodation, travel, and the like of the area B to the vehicle-mounted terminal when the first vehicle is traveling through the area B.

When the cloud server 110 acquires the vehicle condition information of the first vehicle, since the vehicle condition information of the first vehicle may include index information of safety performance, power performance, operation performance, exhaust emission, vehicle appearance, and the like of the current first vehicle, the cloud server 110 may push advertisement information, such as an address related to an automobile maintenance shop, to the first vehicle.

When the cloud server 110 obtains the vehicle configuration information of the first vehicle, the cloud server 110 may push advertisement information related to vehicle configuration upgrade or offers to the first vehicle.

And S440, the vehicle-mounted terminal receives the second request message, and determines the longitude and latitude coordinates of the first vehicle and the vehicle parameter information of the first vehicle according to the second request message.

It should be noted that, after receiving the second request message, the in-vehicle terminal 120 calls the positioning and navigation module 340 according to the second request message, and obtains the longitude and latitude coordinates of the first vehicle through the positioning and navigation module 340. Meanwhile, the in-vehicle terminal 120 may access a corresponding in-vehicle interface in the first vehicle according to the second request message to acquire the vehicle parameter information of the first vehicle.

And S450, the vehicle-mounted terminal sends a response message aiming at the second request message to the cloud server.

Specifically, the response message may include longitude and latitude coordinates of the first vehicle and vehicle parameter information of the first vehicle.

Specifically, the longitude and latitude coordinates of the first vehicle may include a first longitude and latitude coordinate and a second longitude and latitude coordinate, the first longitude and latitude coordinate may be measured when the vehicle-mounted terminal receives the second request message, and the second longitude and latitude coordinate may be measured within a preset time after the first longitude and latitude coordinate is measured. It can be understood that the in-vehicle terminal 120 measures the longitude and latitude coordinates of the first vehicle, i.e., the first longitude and latitude coordinates, through the positioning and navigation module 340 when receiving the second request message, and then measures the longitude and latitude coordinates of the first vehicle, i.e., the second longitude and latitude coordinates, through the positioning and navigation module 340 within a preset time after the first longitude and latitude coordinates are measured. It should be noted that, by measuring the longitude and latitude coordinates of the first vehicle twice, the cloud server 110 may estimate the driving route of the first vehicle within the preset time through the longitude and latitude coordinates twice, so as to push the advertisement information related to the POI near the driving route to the vehicle-mounted terminal.

Further, the preset time may be determined by a current traveling speed of the first vehicle when the in-vehicle terminal receives the second request message.

S460, the cloud server receives the response message, and determines vehicle-mounted advertisement information for the first vehicle according to the response message and the identity information of the first vehicle to obtain the first vehicle-mounted advertisement information.

It should be noted that the cloud server 110 may determine the vehicle-mounted advertisement information for the first vehicle according to the first longitude and latitude coordinate, the second longitude and latitude coordinate, the vehicle parameter information of the first vehicle, and the identity information of the first vehicle.

In one possible example, determining in-vehicle advertising information for the first vehicle from the response message and the identity information of the first vehicle to obtain the first in-vehicle advertising information may include the operations of: determining a space index code corresponding to a geographic area where the first vehicle is located according to the first longitude and latitude coordinate and the second longitude and latitude coordinate to obtain a first code character string; determining a first point of interest (POI) set according to the first coding character string and a preset coding character string set, wherein the preset coding character string set can be used for representing a preset set formed by space index codes corresponding to a geographic area where the POI is located, and the first POI set is used for representing a set formed by POIs of which the geographic distance with a first vehicle is within a preset distance; determining a second point of interest (POI) set according to the identity information of the first vehicle and the first point of interest (POI) set, wherein the second point of interest (POI) set can be used for representing a set formed by POIs matched with the identity information of the first vehicle in the first point of interest (POI) set; determining a third point of interest (POI) set according to the automobile brand information of the first vehicle and the first POI set, wherein the third POI set can be used for representing a set formed by POI matched with the vehicle brand information of the first vehicle in the first POI set; and acquiring vehicle-mounted advertisement information corresponding to each POI in the second POI set to obtain second vehicle-mounted broadcast information, and vehicle-mounted advertisement information corresponding to each POI in the third POI set to obtain third vehicle-mounted advertisement information, and forming the second vehicle-mounted advertisement information and the third vehicle-mounted advertisement information into first vehicle-mounted advertisement information.

It should be noted that the spatial index is a data structure arranged in a certain order according to the position and shape of the spatial object or a certain spatial relationship between the spatial objects, so as to improve the efficiency and speed of the spatial operation. The spatial index may include a grid index, a quadtree index, an R tree, a K-D tree, a BSP tree, and the like. It can be understood that, in the embodiment of the present application, the geographic area near the geographic location of the current first vehicle is spatially indexed by the first longitude and latitude coordinate and the second longitude and latitude coordinate, so that the advertisement information of the relevant POI in the geographic area is pushed to the vehicle-mounted terminal 130. In addition, POIs may be used to represent buildings such as business circles, businesses in business circles, stores, bus stops, cell doorways, houses, drink stores, restaurants, office buildings, and the like.

For example, referring to fig. 5, when the vehicle-mounted terminal 120 in the first vehicle 130 setting receives the second request message, the vehicle-mounted terminal 120 acquires the first longitude coordinate (X1, Y1) through the positioning and navigation module 340, wherein X1 represents the longitude coordinate, and Y1 represents the latitude coordinate; secondly, within the preset time, the positioning and navigation module 340 acquires a second longitude and latitude coordinate, namely (X2, Y2), wherein X2 represents the longitude coordinate, and Y2 represents the latitude coordinate; then, the vehicle-mounted terminal 120 sends the first longitude and latitude coordinate and the second longitude and latitude coordinate to the cloud server 110; finally, the cloud server 110 determines the vehicle-mounted advertisement information for the first vehicle according to the first longitude and latitude coordinate, the second longitude and latitude coordinate, the vehicle parameter information of the first vehicle, and the identity information of the first vehicle. The POI in fig. 5 includes a business district a, a business district B, a business district C, a coffee shop a, a restaurant a, and the like, and thus the preset code string set is used to represent a preset set composed of spatial index codes corresponding to the business district a, the business district B, the business district C, the coffee shop a, the restaurant a, and the like.

In one possible example, determining, according to the first longitude and latitude coordinate and the second longitude and latitude coordinate, a spatial index code corresponding to a geographic area where the first vehicle is located to obtain a first code string may include: determining a third longitude and latitude coordinate according to the first longitude and latitude coordinate and the second longitude and latitude coordinate, wherein the third longitude and latitude coordinate can be used for representing a longitude and latitude coordinate obtained by calculating an average value between the first longitude and latitude coordinate and the second longitude and latitude coordinate; or, the third longitude and latitude coordinate may be used to represent a longitude and latitude coordinate obtained by inputting the first longitude and latitude coordinate and the second longitude and latitude coordinate into a preset map model for prediction; and determining a spatial index code corresponding to the geographic area where the first vehicle is located according to the GeoHash algorithm and the third longitude and latitude coordinates to obtain a first code character string.

It should be noted that, first, the cloud server 110 may calculate an average value between the first longitude and latitude coordinate and the second longitude and latitude coordinate to obtain a third longitude and latitude coordinate, and evaluate a geographic area where the first vehicle is routed according to the third longitude and latitude coordinate, so as to push the POI-related advertisement information near the geographic area to the vehicle-mounted terminal.

For example, referring to fig. 6, when the vehicle-mounted terminal 120 in the first vehicle 130 arrangement receives the second request message, the vehicle-mounted terminal 120 acquires the first longitude and latitude coordinate through the positioning and navigation module 340, that is, (X1, Y1); secondly, within the preset time, the positioning and navigation module 340 acquires a second longitude and latitude coordinate, namely (X2, Y2); then, the vehicle-mounted terminal 120 sends the first longitude and latitude coordinate and the second longitude and latitude coordinate to the cloud server 110; finally, the cloud server 110 calculates an average value between the first longitude and latitude coordinate and the second longitude and latitude coordinate, i.e., (X1+ X2)/2, (Y1+ Y2)/2). At this time, the cloud server 110 may evaluate that the geographic area where the first vehicle passes is near business district a, so as to push the discount advertisement of the merchant or the commodity in business district a to the vehicle-mounted terminal.

Then, the cloud server 110 may input the first longitude and latitude coordinate and the second longitude and latitude coordinate into a preset map model to predict a third longitude and latitude coordinate, and evaluate a geographic area where the first vehicle passes through according to the third longitude and latitude coordinate, so as to push advertisement information related to a POI near the geographic area to the vehicle-mounted terminal. The preset map model is a map model trained in advance by the marked longitude and latitude coordinates, and can be used for predicting the longitude and latitude coordinates of the vehicle within a certain time.

For example, referring to fig. 7, when the vehicle-mounted terminal 120 in the first vehicle 130 arrangement receives the second request message, the vehicle-mounted terminal 120 acquires the first longitude and latitude coordinate through the positioning and navigation module 340, that is, (X1, Y1); secondly, within the preset time, the positioning and navigation module 340 acquires a second longitude and latitude coordinate, namely (X3, Y3), wherein X3 represents the longitude coordinate, and Y3 represents the latitude coordinate; then, the vehicle-mounted terminal 120 sends the first longitude and latitude coordinate and the second longitude and latitude coordinate to the cloud server 110; finally, the cloud server 110 inputs the first longitude and latitude coordinate and the second longitude and latitude coordinate into a preset map model to predict a third longitude and latitude coordinate, that is, (X4, Y4), where X4 represents the longitude coordinate and Y4 represents the latitude coordinate. At this time, the cloud server 110 may evaluate that the geographic area where the first vehicle passes is near the business district C, so as to push the discount advertisement of the merchant or the commodity in the business district C to the vehicle-mounted terminal.

Finally, the GeoHash is a spatial index mode, the basic principle is that the earth is understood as a two-dimensional plane, the two-dimensional plane is divided into sub-blocks, and each sub-block has the same code in a certain longitude and latitude range, so that the efficiency of carrying out longitude and latitude retrieval on POI in a geographic area can be improved by establishing the spatial index in the GeoHash mode. In the embodiment of the present application, since the third longitude and latitude coordinate is two-dimensional data having a longitude coordinate and a latitude coordinate, the embodiment of the present application considers that the two-dimensional third longitude and latitude coordinate is converted into the one-dimensional first code string by using a GeoHash algorithm. The first encoding string may be used to represent a rectangular geographic area, that is, all points (longitude and latitude coordinates) in the rectangular geographic area share the same encoding string, so that privacy may be protected (only approximate area location is represented and not specific points are represented), and caching or storage may be easier. Further, the longer the string length of the first encoded string, the more precise the range represented by the first encoded string. Optionally, when the length of the first encoded string is 5 bits, the first encoded string is used to represent a rectangular area in a range of 8 to 10 square kilometers; when the length of the first encoding string is 6 bits, the first encoding string is used to represent a rectangular area in the range of 0.3 to 0.4 square kilometers.

The following illustrates how the cloud server 110 determines the first encoded character string according to the GeoHash algorithm and the third longitude and latitude coordinates. In fig. 7, when (X4, Y4) is (39.9,116.4), first, the earth latitude interval [ -90,90] is divided into a left interval of [ -90,0) and a right interval of [0,90], and thus it can be calculated that the latitude 39.9 belongs to the right interval [0,90], and is thus marked as 1 bit. Secondly, the interval [0,90] is subdivided into the left interval of [0,45) and the right interval of [45,90], so that the latitude 39.9 can be calculated to belong to the left interval [0,45), and thus is marked as 0 bit. Again, the latitude 39.9 is translated to 1011100011 by labeling the range falling within the left interval as 0bit and the range falling within the right interval as 1bit, as shown in table 1. Similarly, the earth longitude interval [ -180,180] is divided into a left interval of [ -180,0) and a right interval of [0,180], and finally longitude 116.4 is converted to 1101001011 as shown in table 2. 1011100011 with a latitude of 39.9 conversion and 1101001011 with a longitude of 116.4 conversion are then encoded as 11100111010010001111 according to the rules of placing longitude in even and placing latitude in odd digits. Finally, 11100111010010001111 is converted to decimal corresponding to 28, 29, 4, and 15, and 28, 29, 4, and 15 are base32 encoded to get the first encoded string, wx4 g. Where 28 is encoded according to base32 as the character w, and so on. It should be noted that, the decoding algorithm for converting wx4g into (39.9,116.4) is opposite to it, and detailed description is omitted here.

TABLE 1

Bits	Minimum value	Median value	Maximum value
				1	-90.000	0.000	90.000
0	0.000	45.000	90.000
				1	0.000	25.000	45.000
1	22.500	33.750	45.000
				1	33.7500	39.375	45.000
0	39.375	42.188	45.000
				0	39.375	40.7815	42.188
0	39.375	40.07825	40.7815
				1	39.375	39.726625	40.07825
1	39.726625	39.9024375	40.07825

In one possible example, determining the first set of points of interest POI from the first encoding string and the set of preset encoding strings may include: calculating the number of the same characters between the prefix of the first coding character string and the prefix of each coding character string in a preset coding character string set to obtain at least one first parameter value, wherein the first parameter value is used for representing the number of the same characters; and obtaining POI corresponding to the first preset threshold value in the at least one first parameter value to obtain a first POI set.

It should be noted that the higher the first parameter value obtained by calculating the number of the same characters between the prefix of the first encoded string and the prefix of a certain encoded string in the preset encoded string set, the closer the POI corresponding to the first encoded string is to the first vehicle.

For example, referring to fig. 6 and 8, the third longitude and latitude coordinate ((X1+ X2)/2, (Y1+ Y2)/2) is encoded as wx4g 0; secondly, calculating the number of the same characters between the prefix wx4g of the wx4g0 and the prefix of each code character string in the preset code character string set to obtain at least one first parameter value; then, encoding strings greater than 3 of the at least one first parameter value, namely, wx4er, wx4g2, wx4g3, wx4ep, wx4g1, wx4dz, wx4fb and wx4fc, are obtained from the preset encoding string set. The POI corresponding to the rectangular geographic area where wx4g0, wx4ep, wx4g1, wx4dz, wx4fb and wx4fc are business circles A, so that the business circles A or relevant merchants in the business circles A are used as POI in the first POI set, and discount advertisements of the relevant merchants or commodities in the business circles A are pushed to the first vehicle.

TABLE 2

Bits	Minimum value	Median value	Maximum value
				1	-180.000	0.000	180.000
1	0.000	90.000	180.000
				0	90.000	135.000	180.000
1	90.000	112.500	135.000
				0	112.500	123.750	135.000
0	112.500	118.125	123.750
				1	112.500	115.3125	118.125
0	115.3125	116.71875	118.125
				1	115.3125	116.015625	116.71875
1	116.015625	116.3671875	116.71875

In one possible example, determining the second set of point of interest POIs from the identity information of the first vehicle and the first set of point of interest POIs may include: and matching the identity information of the first vehicle with the identity information registered by each POI in the first POI set, and taking the POI successfully matched as the POI in the second POI set.

For example, in fig. 8, each merchant in business circle a is taken as a POI in the first set of point of interest POIs, and therefore the identity information of the first vehicle is matched with the identity information registered by each merchant in business circle a. If the identity information of the first vehicle is registered with a certain merchant, the cloud server pushes the discount advertisement and the discount advertisement of the merchant to the first vehicle.

In one possible example, determining the third set of point of interest POIs from the first set of point of interest POIs and automobile brand information of the first vehicle may include: calculating the number of times that a vehicle with the same automobile brand information as the first vehicle visits each POI in the first POI set to obtain at least one second parameter value, wherein the second parameter value is used for representing the number of times that the vehicle with the same automobile brand information as the first vehicle visits one POI; and obtaining POI corresponding to the at least one second parameter value which is larger than a second preset threshold value so as to obtain a third POI set.

For example, if there are a car wash a and a car wash B near the geographic area where the third longitude and latitude coordinate is located, and the automobile brand information of the first vehicle is tesla, and there are more tesla vehicles visiting the car wash a, the cloud server pushes the relevant discount and discount activities of the car wash a to the first vehicle.

S470, the cloud server pushes the first vehicle-mounted advertisement information to the vehicle-mounted terminal.

In one possible example, after the vehicle-mounted terminal receives the vehicle-mounted advertisement information for the first vehicle pushed by the cloud server, the vehicle-mounted terminal may display the first vehicle-mounted advertisement information in a pop-up window manner. It should be noted that the pop-up window method may be used to indicate a local area on the display screen of the vehicle-mounted terminal to display the first vehicle-mounted advertisement information, and the local area may be located at any position on the display screen of the vehicle-mounted terminal. It can be understood that the pushed vehicle-mounted advertisement information is displayed to the user in a popup mode, so that the picture of other areas on the display screen of the vehicle-mounted terminal is not influenced.

The above description has introduced the solution of the embodiment of the present application mainly from the perspective of the method-side implementation process. It is understood that the cloud server 110 includes hardware structures and/or software modules for performing the functions, respectively, in order to implement the functions. Those of skill in the art will readily appreciate that the present application is capable of hardware or a combination of hardware and computer software implementing the various illustrative elements and algorithm steps described in connection with the embodiments provided herein. Whether a function is performed as hardware or computer software drives hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

In the embodiment of the present application, the cloud server 110 may be divided into the functional units according to the above method example, for example, each functional unit may be divided corresponding to each function, or two or more functions may be integrated into one processing unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. It should be noted that the division of the units in the embodiment of the present application is illustrative, and is only one division of the logic functions, and there may be another division in actual implementation.

In the case of an integrated unit, fig. 9 provides a block diagram of functional units of an in-vehicle advertisement delivery device. The vehicle-mounted advertisement push device 900 is applied to the cloud server 110, and specifically includes: a processing unit 920 and a communication unit 930. Processing unit 920 is configured to control and manage actions of cloud server 110, for example, processing unit 920 is configured to support cloud server 110 to perform some or all of the steps in fig. 4, as well as other processes for the techniques described herein. The communication unit 930 is configured to support wireless communication between the cloud server 110 and the in-vehicle terminal 120. The in-vehicle advertisement push device 900 may further include a storage unit 910 for storing program codes and data of the cloud server 110.

The processing unit 920 may be a processor or a controller, and may be, for example, a CPU, a general purpose processor, a DSP, an ASIC, an FPGA or other programmable logic device, a transistor logic device, a hardware component, or any combination thereof. Which may implement or perform the various illustrative logical blocks, modules, and circuits described in connection with the disclosure. Processing unit 920 can also be a combination that performs computing functions, including for example, one or more microprocessors, a combination of DSPs and microprocessors, and the like. The communication unit 930 may be a communication interface, a transceiver, a transceiving circuit, etc., and the storage unit 910 may be a memory. When the processing unit 920 is a processor, the communication unit 930 is a communication interface, and the storage unit 910 is a memory, the in-vehicle advertisement push apparatus 900 according to the embodiment of the present application may be a cloud server shown in fig. 11.

In a specific implementation, the processing unit 920 is configured to perform any step performed by the cloud server 110 in the above method embodiment, and when data transmission such as sending is performed, the communication unit 930 may be optionally invoked to complete the corresponding operation. The details will be described below.

The processing unit 920 is configured to receive a first request message sent by the vehicle-mounted terminal when the first vehicle is in a preset driving state, where the first request message is used to request the cloud server to push vehicle-mounted advertisement information to the vehicle-mounted terminal, and the first request message carries identity information of the first vehicle; when the identity information of the first vehicle is authenticated successfully, sending a second request message to the vehicle-mounted terminal, wherein the second request message is used for requesting the vehicle-mounted terminal to send the longitude and latitude coordinates of the first vehicle and the vehicle parameter information of the first vehicle to the cloud server; receiving a response message aiming at the second request message sent by the vehicle-mounted terminal, and determining vehicle-mounted advertisement information aiming at the first vehicle according to the response message and the identity information of the first vehicle to obtain first vehicle-mounted advertisement information; and pushing the first vehicle-mounted advertisement information to the vehicle-mounted terminal.

In one possible example, the response message may include longitude and latitude coordinates of the first vehicle and vehicle parameter information of the first vehicle; the longitude and latitude coordinates of the first vehicle may include a first longitude and latitude coordinate and a second longitude and latitude coordinate, the first longitude and latitude coordinate is measured when the vehicle-mounted terminal receives the second request message, and the second longitude and latitude coordinate is measured within a preset time after the first longitude and latitude coordinate is measured.

In one possible example, in determining the in-vehicle advertising information for the first vehicle to obtain the first in-vehicle advertising information according to the response message and the identity information of the first vehicle, the processing unit 920 is specifically configured to: determining a space index code corresponding to a geographic area where the first vehicle is located according to the first longitude and latitude coordinate and the second longitude and latitude coordinate to obtain a first code character string; determining a first point of interest (POI) set according to the first coding character string and a preset coding character string set, wherein the preset coding character string set is used for representing a preset set formed by space index codes corresponding to a geographic area where the POI is located, and the first POI set is used for representing a set formed by POIs of which the geographic distance with a first vehicle is within a preset distance; determining a second point of interest (POI) set according to the identity information of the first vehicle and the first POI set, wherein the second POI set is used for representing a set formed by POIs matched with the identity information of the first vehicle in the first POI set; determining a third point of interest (POI) set according to the automobile brand information of the first vehicle and the first POI set, wherein the third POI set is used for representing a set formed by POIs matched with the vehicle brand information of the first vehicle in the first POI set; and acquiring vehicle-mounted advertisement information corresponding to each POI in the second POI set to obtain second vehicle-mounted broadcast information, and vehicle-mounted advertisement information corresponding to each POI in the third POI set to obtain third vehicle-mounted advertisement information, and forming the second vehicle-mounted advertisement information and the third vehicle-mounted advertisement information into first vehicle-mounted advertisement information.

In one possible example, in terms of determining, according to the first longitude and latitude coordinate and the second longitude and latitude coordinate, a spatial index code corresponding to a geographic area where the first vehicle is located to obtain the first code string, the processing unit 920 is specifically configured to: determining a third longitude and latitude coordinate according to the first longitude and latitude coordinate and the second longitude and latitude coordinate, wherein the third longitude and latitude coordinate is used for representing a longitude and latitude coordinate obtained by calculating an average value between the first longitude and latitude coordinate and the second longitude and latitude coordinate; or the third longitude and latitude coordinate is used for representing the longitude and latitude coordinate obtained by inputting the first longitude and latitude coordinate and the second longitude and latitude coordinate into a preset map model for prediction; and determining a spatial index code corresponding to the geographic area where the first vehicle is located according to the GeoHash algorithm and the third longitude and latitude coordinates to obtain a first code character string.

In one possible example, in determining the first set of points of interest POI according to the first encoding string and the preset encoding string set, the processing unit 920 is specifically configured to: calculating the number of the same characters between the prefix of the first coding character string and the prefix of each coding character string in a preset coding character string set to obtain at least one first parameter value, wherein the first parameter value is used for representing the number of the same characters; and obtaining POI corresponding to the first preset threshold value in the at least one first parameter value to obtain a first POI set.

In one possible example, in determining the third point of interest POI set according to the automobile brand information of the first vehicle and the first point of interest POI set, the processing unit 920 is specifically configured to: calculating the number of times that a vehicle with the same automobile brand information as the first vehicle visits each POI in the first POI set to obtain at least one second parameter value, wherein the second parameter value is used for representing the number of times that the vehicle with the same automobile brand information as the first vehicle visits one POI; and obtaining POI corresponding to the at least one second parameter value which is larger than a second preset threshold value so as to obtain a third POI set.

In accordance with the above-described embodiment, the in-vehicle terminal 120 includes a hardware structure and/or a software module corresponding to each function in order to implement the above-described functions. The embodiment of the application can perform the division of the functional units on the in-vehicle terminal 120 according to the method example described above.

In the case of an integrated unit, fig. 10 provides a block diagram of functional units of still another vehicle-mounted advertisement delivery device. The vehicle-mounted advertisement pushing device 1000 is applied to the vehicle-mounted terminal 120, and specifically comprises: a processing unit 1020 and a communication unit 1030. The processing unit 1020 is used for controlling and managing actions of the in-vehicle terminal 120, for example, the processing unit 1020 is used for supporting the in-vehicle terminal 120 to execute part or all of the steps in fig. 4 and other processes for the technology described herein. The communication unit 1030 is configured to support wireless communication between the in-vehicle terminal 120 and the cloud server 110. The in-vehicle advertisement delivery device 1000 may further include a storage unit 1010 for storing program codes and data of the in-vehicle terminal 120.

The processing unit 1020 may be a processor or controller, such as a CPU, general purpose processor, DSP, ASIC, FPGA or other programmable logic device, transistor logic device, hardware component, or any combination thereof. Which may implement or perform the various illustrative logical blocks, modules, and circuits described in connection with the disclosure. The processing unit 1020 may also be a combination of components performing computing functions, e.g., a combination comprising one or more microprocessors, a DSP, a microprocessor, or the like. The communication unit 1030 may be a communication interface, a transceiver, a transceiving circuit, etc., and the storage unit 1010 may be a memory. When the processing unit 1020 is a processor, the communication unit 1030 is a communication interface, and the storage unit 1010 is a memory, the in-vehicle advertisement delivery device 1000 according to the embodiment of the present application may be an in-vehicle terminal shown in fig. 12.

In a specific implementation, the processing unit 1020 is configured to perform any one of the steps performed by the in-vehicle terminal 120 in the above-described method embodiment, and when performing data transmission such as sending, the communication unit 1030 may be optionally invoked to complete the corresponding operation. The details will be described below.

The processing unit 1020 is configured to send a first request message to the cloud server when the first vehicle is in a preset driving state, where the first request message is used to request the cloud server to push vehicle-mounted advertisement information to the vehicle-mounted terminal, and the first request message carries identity information of the first vehicle; when the identity information of the first vehicle is authenticated successfully, receiving a second request message sent by the cloud server, and determining the longitude and latitude coordinates of the first vehicle and the vehicle parameter information of the first vehicle according to the second request message; sending a response message for the second request message to the cloud server; the vehicle-mounted advertisement information which is pushed by the cloud server and aims at the first vehicle is received to obtain the first vehicle-mounted advertisement information.

In the embodiment of the application, firstly, when a first vehicle is in a preset driving state, a vehicle-mounted terminal sends a first request message to a cloud server; secondly, after receiving the first request message, the cloud server authenticates the identity information of the first vehicle in the first request message, and sends a second request message to the vehicle-mounted terminal when the authentication is successful; thirdly, the vehicle-mounted terminal sends a response message aiming at the second request message to the cloud server after receiving the second request message; then, after receiving the response message, the cloud server determines vehicle-mounted advertisement information for the first vehicle according to the response message and the identity information of the first vehicle to obtain the first vehicle-mounted advertisement information; and finally, the cloud server sends the first vehicle-mounted advertisement information to the vehicle-mounted terminal. The cloud server receives the response message carrying the longitude and latitude coordinates of the first vehicle and the vehicle parameter information of the first vehicle, and the cloud server can judge the geographic position of the first vehicle through the longitude and latitude coordinates of the first vehicle, so that the cloud server can push advertisement information to the vehicle-mounted terminal in a targeted manner according to the geographic position of the first vehicle, the vehicle parameter information of the first vehicle and the identity information of the first vehicle, and the accuracy and the efficiency of pushing vehicle-mounted advertisements are improved.

In one possible example, after receiving the in-vehicle advertisement information for the first vehicle pushed by the cloud server, the processing unit 1020 is further configured to: and displaying the first vehicle-mounted advertising information in a pop-up window mode.

A schematic structural diagram of another cloud server 1100 provided in the embodiment of the present application is described below, as shown in fig. 11. The cloud server 1100 includes a processor 1110, a memory 1120, a communication interface 1130, and at least one communication bus for connecting the processor 1110, the memory 1120, and the communication interface 1130.

The processor 1110 may be one or more central processing units CPU. In the case where the processor 1110 is one CPU, the CPU may be a single core CPU or a multi-core CPU. The Memory 1120 includes, but is not limited to, a Random Access Memory (RAM), a Read-Only Memory (ROM), an Erasable Programmable Read-Only Memory (EPROM), or a portable Read-Only Memory (CD-ROM), and the Memory 1120 is used for related instructions and data. The communication interface 1130 is used to receive and transmit data.

It should be noted that the processor 1110 in the cloud server 1100 is configured to read one or more programs 1121 stored in the memory 1120 and execute the method in the method embodiment shown in fig. 4, that is, operations and methods that the cloud server 1100 can execute are consistent with those of the method executed by the cloud server 110 in the foregoing method in the embodiment of the present application, and are not described herein again.

A schematic structural diagram of another in-vehicle terminal 1200 provided in the embodiment of the present application is described below, as shown in fig. 12. The vehicle-mounted terminal 1200 includes a processor 1210, a memory 1220, a communication interface 1230, and at least one communication bus for connecting the processor 1210, the memory 1220, and the communication interface 1230.

The processor 1210 may be one or more central processing units CPU. In the case where the processor 1210 is a CPU, the CPU may be a single-core CPU or a multi-core CPU. The memory 1220 includes, but is not limited to, RAM, ROM, EPROM, or CD-ROM, and the memory 1220 is used for related instructions and data. The communication interface 1230 is used for receiving and transmitting data.

It should be noted that the processor 1210 in the vehicle-mounted terminal 1200 is configured to read one or more programs 1221 stored in the memory 1220 and execute the method in the method embodiment shown in fig. 4, that is, operations and methods that the vehicle-mounted terminal 1200 can execute are consistent with those executed by the vehicle-mounted terminal 120 in the method described in the embodiment of the present application, and are not described herein again.

Embodiments of the present application also provide a computer-readable storage medium, wherein the computer-readable storage medium stores a computer program for electronic data exchange, the computer program being operable to cause a computer to perform part or all of the steps of any of the methods as set forth in the above method embodiments.

Embodiments of the present application also provide a computer program product, where the computer program product includes a computer program operable to cause a computer to perform part or all of the steps of any one of the methods as described in the above method embodiments. The computer program product may be a software installation package.

For simplicity of description, each of the above method embodiments is described as a series of combinations of operations. Those skilled in the art should appreciate that the present application is not limited by the order of acts described, as some steps in the embodiments of the present application may occur in other orders or concurrently. Moreover, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that acts and modules referred to are not necessarily required to implement the embodiments of the application.

In the foregoing embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the several embodiments provided in the present application, it should be understood by those skilled in the art that the described apparatus can be implemented in other ways. It will be appreciated that the above described apparatus embodiments are merely illustrative. For example, the division of the unit is only one logic function division, and actually, other division modes can be provided. That is, multiple units or components may be combined or integrated into another software, and some features may be omitted or not implemented. In addition, the shown or discussed mutual coupling, direct coupling or communication connection and the like can be an indirect coupling or communication connection through some interfaces, devices or units, and can also be an electric or other form.

The units described above as separate parts may or may not be physically separate. The above-mentioned components displayed as units may be physical units, may not be, may be located on one network unit, or may be distributed to a plurality of network units. Therefore, the above embodiments can be implemented by selecting some or all of the units according to actual needs.

In addition, each functional unit in the above embodiments may be integrated into one processing unit, may exist in different physical units, and may be integrated into one physical unit by two or more functional units. The above units can be realized in the form of hardware, and also can be realized in the form of software functional units.

The above-mentioned units, if implemented in the form of software functional units and sold or used as separate products, may be stored in a computer readable memory. It will be appreciated that the solution of the present application (which form a part of or all or part of the prior art) may be embodied in the form of a computer software product. The computer software product is stored in a memory and includes several instructions for causing a computer device (personal computer, server, network device, etc.) to perform all or part of the steps of the embodiments of the present application. The memory includes various media that can store program codes, such as a usb disk, a ROM, a RAM, a removable hard disk, a magnetic disk, or an optical disk.

It will be understood by those skilled in the art that all or part of the steps of the embodiments of the present application may be performed by associated hardware instructed by a program, and the program may be stored in a memory, which may include a flash memory disk, a ROM, a RAM, a magnetic or optical disk, and the like.

The embodiments of the present application are described in detail above, and the description in the embodiments of the present application is only for assisting understanding of the method and the core idea of the present application. One skilled in the art will appreciate that the embodiments of the present application can be varied in both the detailed description and the application, and thus the present description should not be construed as limiting the application.

Claims

1. The vehicle-mounted advertisement pushing method is applied to a cloud server, wireless communication is established between the cloud server and a vehicle-mounted terminal, the cloud server has a vehicle networking big data processing function, and the vehicle-mounted terminal is arranged on a first vehicle; the method comprises the following steps:

2. The method of claim 1, wherein the response message includes latitude and longitude coordinates of the first vehicle and car parameter information of the first vehicle; wherein the content of the first and second substances,

the longitude and latitude coordinates of the first vehicle comprise a first longitude and latitude coordinate and a second longitude and latitude coordinate, the first longitude and latitude coordinate is measured when the vehicle-mounted terminal receives the second request message, and the second longitude and latitude coordinate is measured within a preset time after the first longitude and latitude coordinate is measured.

3. The method of claim 2, wherein the determining the in-vehicle advertising information for the first vehicle from the response message and the identity information of the first vehicle to obtain first in-vehicle advertising information comprises:

determining a space index code corresponding to a geographic area where the first vehicle is located according to the first longitude and latitude coordinate and the second longitude and latitude coordinate to obtain a first code character string;

determining a first point of interest (POI) set according to the first coding character string and a preset coding character string set, wherein the preset coding character string set is used for representing a preset set formed by space index codes corresponding to a geographic area where the POI is located, and the first POI set is used for representing a set formed by POIs of which the geographic distance with the first vehicle is within a preset distance;

determining a second point of interest (POI) set according to the identity information of the first vehicle and the first POI set, wherein the second POI set is used for representing a set formed by POIs matched with the identity information of the first vehicle in the first POI set;

determining a third point of interest (POI) set according to the automobile brand information of the first vehicle and the first POI set, wherein the third POI set is used for representing a set formed by POIs which are matched with the automobile brand information of the first vehicle in the first POI set;

and acquiring vehicle-mounted advertisement information corresponding to each POI in the second POI set to obtain second vehicle-mounted broadcast information, acquiring vehicle-mounted advertisement information corresponding to each POI in the third POI set to obtain third vehicle-mounted advertisement information, and forming the first vehicle-mounted advertisement information by the second vehicle-mounted advertisement information and the third vehicle-mounted advertisement information.

4. The method of claim 3, wherein determining the spatial index code corresponding to the geographic area in which the first vehicle is located according to the first longitude and latitude coordinate and the second longitude and latitude coordinate to obtain a first code string comprises:

determining a third longitude and latitude coordinate according to the first longitude and latitude coordinate and the second longitude and latitude coordinate, wherein the third longitude and latitude coordinate is used for representing a longitude and latitude coordinate obtained by calculating an average value between the first longitude and latitude coordinate and the second longitude and latitude coordinate; or the third longitude and latitude coordinate is used for representing a longitude and latitude coordinate obtained by inputting the first longitude and latitude coordinate and the second longitude and latitude coordinate into a preset map model for prediction;

and determining a spatial index code corresponding to the geographic area where the first vehicle is located according to the GeoHash algorithm and the third longitude and latitude coordinates to obtain the first code character string.

5. The method according to claim 4, wherein the determining a first set of POIs from the first encoding string and a set of predetermined encoding strings comprises:

calculating the number of the same characters between the prefix of the first encoding character string and the prefix of each encoding character string in the preset encoding character string set to obtain at least one first parameter value, wherein the first parameter value is used for representing the number of the same characters;

and obtaining POI corresponding to the at least one first parameter value which is larger than a first preset threshold value so as to obtain the first POI set.

6. The method according to any one of claims 3-5, wherein determining a third set of point of interest POIs from the first set of point of interest POIs and automobile brand information of the first vehicle comprises:

calculating the number of times that a vehicle with the same automobile brand information as the first vehicle visits each POI in the first POI set to obtain at least one second parameter value, wherein the second parameter value is used for representing the number of times that the vehicle with the same automobile brand information as the first vehicle visits one POI;

and obtaining POI corresponding to the at least one second parameter value which is larger than a second preset threshold value so as to obtain the third POI set.

7. The vehicle-mounted advertisement pushing method is applied to a vehicle-mounted terminal, wireless communication is established between the vehicle-mounted terminal and a cloud server, the vehicle-mounted terminal is arranged on a first vehicle, and the cloud server has a vehicle networking big data processing function; the method comprises the following steps:

sending a response message for the second request message to the cloud server;

8. The method of claim 7, wherein after the receiving the on-board advertising information for the first vehicle pushed by the cloud server, the method further comprises:

and displaying the first vehicle-mounted advertising information in a pop-up window mode.

9. The vehicle-mounted advertisement pushing device is applied to a cloud server, wireless communication is established between the cloud server and a vehicle-mounted terminal, the cloud server has a vehicle networking big data processing function, and the vehicle-mounted terminal is arranged on a first vehicle; the apparatus comprises a processing unit and a communication unit, the processing unit being configured to:

10. The vehicle-mounted advertisement pushing device is applied to a vehicle-mounted terminal, communication is established between the vehicle-mounted terminal and a cloud server, the vehicle-mounted terminal is arranged on a first vehicle, and the cloud server has a vehicle networking big data processing function; the apparatus comprises a processing unit and a communication unit, the processing unit being configured to:

11. A cloud server comprising a processor, a memory and a communication interface, the memory storing one or more programs, and the one or more programs being executable by the processor, the one or more programs comprising instructions for performing the steps in the method of any of claims 1-6.

12. An in-vehicle terminal comprising a processor, a memory and a communication interface, the memory storing one or more programs, and the one or more programs being executed by the processor, the one or more programs comprising instructions for performing the steps of the method of claim 7 or 8.

13. A computer-readable storage medium, characterized in that the computer-readable storage medium stores a computer program for electronic data exchange, wherein the computer program is operable to cause a computer to perform the method of any of claims 1-6 or the method of claim 7 or 8.