CN111860879A - Message pushing method and device, electronic equipment and readable storage medium - Google Patents
Message pushing method and device, electronic equipment and readable storage medium Download PDFInfo
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0202—Market predictions or forecasting for commercial activities
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
Abstract
The application relates to a message pushing method and device, electronic equipment and a readable storage medium. According to the method and the device, the destination to which the target vehicle goes can be determined through the obtained current running track of the target vehicle, further, the target service matched with the destination can be determined according to the first position coordinate of the destination, further, according to the vehicle information of the target vehicle, the historical behavior data of the target user driving the target vehicle and the target service, the service recommendation strategy corresponding to the target service can be determined, and the push message corresponding to the service recommendation strategy is pushed to the client of the target user. Based on the mode, the driving track of the target user can be monitored, the destination where the user goes can be known, and then the pushing message corresponding to the target service matched with the destination is pushed to the target user, so that the user can know the activity information of the related service without consulting, and the efficiency of handling the service by the target user is improved.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a message pushing method and apparatus, an electronic device, and a readable storage medium.
Background
From public transportation to taxis, to shared cars, net appointment cars, car renting and the like, a plurality of current travel modes emerge one after another, the travel modes of consumers are greatly changed, the travel modes selected by people are very diversified, and great convenience is brought to the travel life of people.
After the vehicle is used to conveniently arrive at a destination, generally, a vehicle owner or a user needs to queue up for consultation at a business place when handling business, and after inquiring about conditions of related business of workers, such as preferential activities, the related business is handled again. In this way, the owner or the user does not know about the service, so that consultation is required, and a lot of time is occupied for the owner or the user.
Disclosure of Invention
In view of this, embodiments of the present application provide at least a method and an apparatus for pushing a message, an electronic device, and a readable storage medium, which can improve efficiency of handling a service by a target user.
The application mainly comprises the following aspects:
in a first aspect, an embodiment of the present application provides a method for pushing a message, where the method includes:
The method comprises the steps of obtaining a current running track of a target vehicle, and determining a destination to which the target vehicle goes based on the current running track;
determining a target service matched with the destination according to the first position coordinate of the destination;
determining a service recommendation strategy corresponding to the target service according to the vehicle information of the target vehicle, the historical behavior data of a target user driving the target vehicle and the target service;
and pushing a push message corresponding to the service recommendation strategy to the client of the target user.
In one possible embodiment, the determining the destination to which the target vehicle is heading based on the current driving trajectory includes:
judging whether a historical driving track of the target user driving the target vehicle exists or not;
and if the historical driving track does not exist, determining the current parking place corresponding to the target vehicle as the destination according to the current driving track and when the parking time of the target vehicle reaches the preset time.
In one possible embodiment, after the determining whether there is a history of the driving trajectory of the target user driving the target vehicle, the push method further includes:
And if the historical driving track exists, determining the destination to which the target vehicle goes according to the current driving track, the departure time of the target vehicle and the historical driving track.
In a possible embodiment, the determining a target service matching the destination according to the first location coordinate of the destination includes:
determining a target interest site corresponding to the destination according to the first position coordinates;
determining the target service matched with the destination according to the place name of the target interest place;
the target interest site is one of a plurality of interest sites corresponding to each business service supported by the service platform, and each business service is matched with at least one interest site.
In a possible implementation manner, the determining, according to the first position coordinate, a target point of interest corresponding to the destination includes:
acquiring second position coordinates of a plurality of interest places corresponding to each business service supported by the service platform;
and selecting an interest point, of which the distance between the corresponding second position coordinate and the first position coordinate is smaller than or equal to a preset distance, from the plurality of interest points, and determining the interest point as the target interest point corresponding to the destination.
In a possible implementation manner, the determining, according to the first position coordinate, a target point of interest corresponding to the destination includes:
carrying out longitude and latitude coding on second position coordinates of a plurality of interest places corresponding to each business service supported by the service platform;
and selecting an interest place with the same longitude and latitude code as the longitude and latitude code of the first position coordinate from the interest places, and determining the interest place as the target interest place corresponding to the destination.
In one possible embodiment, the business service includes at least one of the following services:
a fueling service; a charging service; maintenance service; loan transaction service; financing service; and (4) designated driving business service.
In a possible implementation manner, if the target service is a charging service, the determining, according to the vehicle information of the target vehicle, historical behavior data of a target user driving the target vehicle, and the target service, a service recommendation policy corresponding to the target service includes:
determining whether the target vehicle is an electric vehicle according to the vehicle information of the target vehicle;
If the target vehicle is an electric vehicle, determining the user identity of the target user according to the historical behavior data of the target user; the historical behavior data comprises registration time length and use frequency, and the user identities comprise new user identities and old user identities;
and determining a service recommendation strategy corresponding to the target service according to the user identity.
In a possible implementation manner, if the target service is a maintenance service, the determining a service recommendation policy corresponding to the target service according to the vehicle information of the target vehicle, the historical behavior data of the target user driving the target vehicle, and the target service includes:
determining whether the target vehicle needs maintenance or repair according to the vehicle information of the target vehicle; the vehicle information comprises historical driving mileage of the target vehicle, current latest maintenance time and current latest maintenance time;
if the target vehicle is determined to need maintenance or repair, determining the user identity of the target user according to the historical behavior data of the target user; the historical behavior data comprises registration time length and use frequency, and the user identities comprise new user identities and old user identities;
And determining a service recommendation strategy corresponding to the target service according to the user identity.
In one possible embodiment, the push message comprises at least one of the following messages:
pushing discount messages, pushing registration reward messages, pushing level reminding messages and pushing opinion return visit messages.
In a second aspect, an embodiment of the present application further provides a device for pushing a message, where the device includes:
the system comprises a first determination module, a second determination module and a third determination module, wherein the first determination module is used for acquiring the current running track of a target vehicle and determining the destination of the target vehicle based on the current running track;
the second determining module is used for determining a target service matched with the destination according to the first position coordinate of the destination;
the third determining module is used for determining a service recommendation strategy corresponding to the target service according to the vehicle information of the target vehicle, the historical behavior data of a target user driving the target vehicle and the target service;
and the pushing module is used for pushing a pushing message corresponding to the service recommendation strategy to the client of the target user.
In a possible embodiment, the first determination module is configured to determine the destination according to the following steps:
Judging whether a historical driving track of the target user driving the target vehicle exists or not;
and if the historical driving track does not exist, determining the current parking place corresponding to the target vehicle as the destination according to the current driving track and when the parking time of the target vehicle reaches the preset time.
In a possible embodiment, the first determining module is further configured to determine the destination to which the target vehicle goes according to the current travel track, the departure time of the target vehicle, and the historical travel track if the historical travel track exists.
In one possible implementation, the second determining module includes:
the first determining unit is used for determining a target interest point corresponding to the destination according to the first position coordinate;
a second determining unit, configured to determine the target service matching the destination according to a location name of the target location of interest;
the target interest site is one of a plurality of interest sites corresponding to each business service supported by the service platform, and each business service is matched with at least one interest site.
In a possible implementation, the first determining unit is configured to determine the target location of interest according to the following steps:
acquiring second position coordinates of a plurality of interest places corresponding to each business service supported by the service platform;
and selecting an interest point, of which the distance between the corresponding second position coordinate and the first position coordinate is smaller than or equal to a preset distance, from the plurality of interest points, and determining the interest point as the target interest point corresponding to the destination.
In a possible implementation, the first determining unit is configured to determine the target location of interest according to the following steps:
carrying out longitude and latitude coding on second position coordinates of a plurality of interest places corresponding to each business service supported by the service platform;
and selecting an interest place with the same longitude and latitude code as the longitude and latitude code of the first position coordinate from the interest places, and determining the interest place as the target interest place corresponding to the destination.
In one possible embodiment, the business service includes at least one of the following services:
a fueling service; a charging service; maintenance service; loan transaction service; financing service; and (4) designated driving business service.
In a possible implementation manner, if the target service is a charging service, the third determining module includes:
a third determination unit configured to determine whether the target vehicle is an electric vehicle according to vehicle information of the target vehicle;
a fourth determining unit, configured to determine, if the target vehicle is an electric vehicle, a user identity of the target user according to historical behavior data of the target user; the historical behavior data comprises registration time length and use frequency, and the user identities comprise new user identities and old user identities;
and the fifth determining unit is used for determining a service recommendation strategy corresponding to the target service according to the user identity.
In a possible implementation manner, if the target service is a maintenance service, the third determining module further includes:
a sixth determining unit configured to determine whether the target vehicle needs maintenance or repair, based on vehicle information of the target vehicle; the vehicle information comprises historical driving mileage of the target vehicle, current latest maintenance time and current latest maintenance time;
a seventh determining unit, configured to determine, if it is determined that the target vehicle needs to be maintained or repaired, a user identity of the target user according to historical behavior data of the target user; the historical behavior data comprises registration time length and use frequency, and the user identities comprise new user identities and old user identities;
And the eighth determining unit is used for determining the service recommendation strategy corresponding to the target service according to the user identity.
In one possible embodiment, the push message comprises at least one of the following messages:
pushing discount messages, pushing registration reward messages, pushing level reminding messages and pushing opinion return visit messages.
In a third aspect, an embodiment of the present application further provides an electronic device, including: a processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, the processor and the memory communicate with each other through the bus when the electronic device runs, and the machine-readable instructions are executed by the processor to perform the steps of the message pushing method according to the first aspect or any one of the possible implementation manners of the first aspect.
In a fourth aspect, this embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps of the method for pushing a message in the foregoing first aspect or any one of the possible implementation manners of the first aspect are performed.
In the embodiment of the application, the destination to which the target vehicle goes can be determined through the obtained current running track of the target vehicle, further, the target service matched with the destination can be determined according to the first position coordinate of the destination, further, the service recommendation strategy corresponding to the target service can be determined according to the vehicle information of the target vehicle, the historical behavior data of the target user driving the target vehicle and the target service, and the push message corresponding to the service recommendation strategy is pushed to the client of the target user. Based on the mode, the driving track of the target user can be monitored, the destination where the user goes can be known, and then the pushing message corresponding to the target service matched with the destination is pushed to the target user, so that the user can know the activity information of the related service without consulting, and the efficiency of handling the service by the target user is improved.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
Fig. 1 is a flowchart illustrating a method for pushing a message according to an embodiment of the present application;
fig. 2 is a flowchart illustrating another message pushing method provided in an embodiment of the present application;
fig. 3 is a functional block diagram of a message pushing apparatus according to an embodiment of the present application;
FIG. 4 illustrates a functional block diagram of the second determination block of FIG. 3;
FIG. 5 is a functional block diagram of a third determination module of FIG. 3;
FIG. 6 is a functional block diagram of another third determination block of FIG. 3;
fig. 7 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application.
Description of the main element symbols:
in the figure: 300-push means of the message; 310-a first determination module; 320-a second determination module; 321-a first determination unit; 322-a second determination unit; 330-a third determination module; 331-a third determination unit; 332-a fourth determination unit; 333-a fifth determining unit; 334-a sixth determination unit; 335-a seventh determining unit; 336-an eighth determining unit; 340-push module; 700-an electronic device; 710-a processor; 720-a memory; 730-bus.
Detailed Description
To make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it should be understood that the drawings in the present application are for illustrative and descriptive purposes only and are not used to limit the scope of protection of the present application. Additionally, it should be understood that the schematic drawings are not necessarily drawn to scale. The flowcharts used in this application illustrate operations implemented according to some embodiments of the present application. It should be understood that the operations of the flow diagrams may be performed out of order, and that steps without logical context may be performed in reverse order or concurrently. One skilled in the art, under the guidance of this application, may add one or more other operations to, or remove one or more operations from, the flowchart.
In addition, the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
To enable those skilled in the art to utilize the present disclosure, the following embodiments are presented in conjunction with a specific application scenario "rent or use a car," and it will be apparent to those skilled in the art that the general principles defined herein may be applied to other embodiments and application scenarios without departing from the spirit and scope of the present disclosure.
The method, the apparatus, the electronic device, or the computer-readable storage medium described in the embodiments of the present application may be applied to message pushing in any scenario where a vehicle needs to be rented or used, and the embodiments of the present application do not limit specific application scenarios.
Before the present application is proposed, after a destination is conveniently reached by using vehicles such as a shared automobile, a network car appointment, a rental car and the like, generally, a car owner or a user needs to queue up for consultation in a business place when handling business, and after inquiring about relevant business conditions of a worker, for example, preferential activities, the relevant business is handled. In this way, the owner or the user does not know about the service, so that consultation is required, and a lot of time is occupied for the owner or the user.
In view of the above problems, in the embodiment of the application, a destination to which a target vehicle moves can be determined by obtaining a current driving track of the target vehicle, and then a target service matched with the destination can be determined according to a first position coordinate of the destination, and further, a service recommendation policy corresponding to the target service can be determined according to vehicle information of the target vehicle, historical behavior data of a target user driving the target vehicle, and the target service, and a push message corresponding to the service recommendation policy can be pushed to a client of the target user. Based on the mode, the driving track of the target user can be monitored, the destination where the user goes can be known, and then the pushing message corresponding to the target service matched with the destination is pushed to the target user, so that the user can know the activity information of the related service without consulting, and the efficiency of handling the service by the target user is improved.
For the convenience of understanding of the present application, the technical solutions provided in the present application will be described in detail below with reference to specific embodiments.
Fig. 1 is a flowchart of a message pushing method according to an embodiment of the present application. As shown in fig. 1, a method for pushing a message provided in an embodiment of the present application includes the following steps:
s101: the method comprises the steps of obtaining a current running track of a target vehicle, and determining a destination to which the target vehicle goes based on the current running track.
In a specific implementation, an application, for example, a travel application, may be utilized to monitor a current travel track of a target user driving a target vehicle using the application, and further determine a destination to which the target vehicle travels according to the current travel track.
The target vehicle is not limited to a rental vehicle, a shared vehicle, or a cyber-reservation vehicle.
Here, the manner in which the target vehicle is determined to travel to the destination is different for a new user who uses the application for the first time and an old user who uses the application for a plurality of times, wherein, for the new user, there is no history of travel trajectory of the target vehicle driven by the target user in the history of the application; for the old user, the history of the application program has the history of the driving track of the target vehicle of the target user.
The first method is as follows: for the case where there is no history of the travel locus, determining the destination to which the target vehicle is heading based on the current travel locus in step S101 includes the steps of:
and determining the current parking place corresponding to the target vehicle as the destination according to the current running track and when the parking time of the target vehicle reaches the preset time.
In specific implementation, for a new user, namely a target user without a historical driving track, when the parking time of the target user meets a preset condition, namely the parking time of the target vehicle reaches the preset time, the current parking place corresponding to the target vehicle is determined as a destination, namely, after the target user reaches the destination, a push message of a target service matched with the destination is pushed to the target user, so that the user can know activity information of related services without consulting, and the efficiency of handling the services by the target user is improved.
The second method comprises the following steps: for the case where there is a history of travel locus, determining the destination to which the target vehicle is heading based on the current travel locus in step S101 includes the steps of:
and determining the destination to which the target vehicle goes according to the current running track, the departure time of the target vehicle and the historical running track.
In the specific implementation, for an old user, that is, a target user with a historical travel track, where the current travel track is a track traveled by a target vehicle from a departure time to a current time, and then, a destination to which the target user is going is predicted according to a comparison between the current travel track of the target vehicle and the departure time of the target vehicle and the historical travel track of the target vehicle, so that a push message of a target service matched with the destination is pushed to the target user before the target user reaches the destination, so that the user can know activity information of related services without consulting, and the efficiency of the target user in handling the services is improved.
S102: and determining a target service matched with the destination according to the first position coordinate of the destination.
In the specific implementation, after a destination to which a target vehicle goes is determined, a first position coordinate, namely a longitude and latitude coordinate, corresponding to the destination is obtained, and according to the first position coordinate of the destination, which services are provided in a range near the first position coordinate are determined, so that the target service matched with the destination is determined.
Here, the vicinity of the first position coordinate of the destination, such as a financial institution like a gas station, a charging station, a vehicle maintenance shop, a bank, a restaurant, etc., may determine a target service matching the destination, such as a fueling service, a charging service, a maintenance service, a loan service, a financial service, a designated driving service.
S103: and determining a service recommendation strategy corresponding to the target service according to the vehicle information of the target vehicle, the historical behavior data of the target user driving the target vehicle and the target service.
In a specific implementation, each target service corresponds to at least one service recommendation strategy, and after the target service matched with the destination is determined, the service recommendation strategy corresponding to the target service recommended to the target user can be determined according to vehicle information of the target vehicle, historical behavior data of a target user driving the target vehicle and the target service, wherein the vehicle information includes but is not limited to vehicle type, historical driving mileage, historical maintenance time and historical maintenance time, and the vehicle type includes electric vehicle type, gasoline vehicle type, diesel vehicle type and the like.
Further, if the target service is a charging service, that is, the determining the service recommendation policy corresponding to the target service according to the vehicle information of the target vehicle, the historical behavior data of the target user driving the target vehicle, and the target service in step S103 includes the following steps:
determining whether the target vehicle is an electric vehicle according to the vehicle information of the target vehicle; if the target vehicle is an electric vehicle, determining the user identity of the target user according to the historical behavior data of the target user; the historical behavior data comprises registration time length and use frequency, and the user identities comprise new user identities and old user identities; and determining a service recommendation strategy corresponding to the target service according to the user identity.
In the specific implementation, vehicle information of a target vehicle is obtained, whether the target vehicle is an electric vehicle is judged according to the vehicle information, when the target vehicle is determined to be the electric vehicle and the current electric quantity of the target vehicle is insufficient, it is determined that a target user needs charging service, further, according to historical behavior data of the target user, the historical behavior data comprises registration duration and use frequency, user identities of the target user are determined, the user identities comprise a new user identity and an old user identity, and according to the user identity of the target user, a service recommendation strategy corresponding to the charging service is determined.
Further, if the target service is a maintenance service, that is, the determining a service recommendation policy corresponding to the target service according to the vehicle information of the target vehicle, the historical behavior data of the target user driving the target vehicle, and the target service in step S103 includes the following steps:
determining whether the target vehicle needs maintenance or repair according to the vehicle information of the target vehicle; the vehicle information comprises historical driving mileage of the target vehicle, current latest maintenance time and current latest maintenance time; if the target vehicle is determined to need maintenance or repair, determining the user identity of the target user according to the historical behavior data of the target user; the historical behavior data comprises registration time length and use frequency, and the user identities comprise new user identities and old user identities; and determining a service recommendation strategy corresponding to the target service according to the user identity.
In the specific implementation, vehicle information of a target vehicle is obtained, whether the target vehicle needs to be maintained or repaired is judged according to the vehicle information, wherein the vehicle information comprises historical driving mileage of the target vehicle, current latest repair time and current latest repair time, when the target vehicle of the target vehicle needs to be maintained, a target user needs to be maintained, or when the target vehicle of the target vehicle needs to be maintained, the target user needs to be maintained, furthermore, according to historical behavior data of the target user, the historical behavior data comprises registration time length and use frequency, the user identity of the target user is determined, the user identity comprises a new user identity and an old user identity, and according to the user identity of the target user, a service recommendation strategy corresponding to the service and maintenance service is determined.
Here, the service recommendation policy is, for example, to a new user, send a short message or push a recommendation target user registration "charging" service through an application program, and is provided with a corresponding registration reward; and for the old user, checking the charging use frequency and the consumption amount of the old user, and carrying out corresponding opinion return visit and discount information push.
S104: and pushing a push message corresponding to the service recommendation strategy to the client of the target user.
In specific implementation, after a service recommendation strategy corresponding to a target service is determined, a push message corresponding to the service recommendation strategy is pushed to a client of a target user.
Further, the push message comprises at least one of the following messages: pushing discount messages, pushing registration reward messages, pushing level reminding messages and pushing opinion return visit messages.
In a specific implementation, each target service corresponds to a plurality of recommended service policies, each recommended policy includes one recommended message, and here, the recommended message may be a push discount message, a push registration reward message, a push level reminding message, or a push comment return message.
In the embodiment of the application, the destination to which the target vehicle goes can be determined through the obtained current running track of the target vehicle, further, the target service matched with the destination can be determined according to the first position coordinate of the destination, further, the service recommendation strategy corresponding to the target service can be determined according to the vehicle information of the target vehicle, the historical behavior data of the target user driving the target vehicle and the target service, and the push message corresponding to the service recommendation strategy is pushed to the client of the target user. Based on the mode, the driving track of the target user can be monitored, the destination where the user goes can be known, and then the pushing message corresponding to the target service matched with the destination is pushed to the target user, so that the user can know the activity information of the related service without consulting, and the efficiency of handling the service by the target user is improved.
Fig. 2 is a flowchart of another message pushing method according to an embodiment of the present application. As shown in fig. 1, a method for pushing a message provided in an embodiment of the present application includes the following steps:
s201: the method comprises the steps of obtaining a current running track of a target vehicle, and determining a destination to which the target vehicle goes based on the current running track.
S202: and determining a target interest site corresponding to the destination according to the first position coordinates.
In the specific implementation, after a destination to which a target vehicle goes is determined, a first position coordinate, namely a longitude and latitude coordinate, corresponding to the destination is obtained, and according to the first position coordinate of the destination, which points of interest, such as gas stations, charging stations, vehicle maintenance shops, financial institutions and the like, are determined within a range near the first position coordinate.
Here, the interested place is a place corresponding to each business service supported by the service platform, each business service is matched with at least one interested place, and specifically, each interested place may be labeled in the navigation map. In a geographic Information system, a Point of interest (POI) may be a house, a shop, a mailbox, a bus station, etc.
Further, since the second position coordinate (longitude and latitude coordinate) of each location of interest is an accurate decimal position, which can be understood as an infinitely accurate point on a map, and the first position coordinate of the destination of the target user is compared with the second position coordinate, and the possibility of complete matching is very low, it is necessary to extend the specific second position coordinate to a geographical range, and when the target user drives into the range of any one location of interest, the location of interest is determined as the target location of interest corresponding to the destination, where the target location of interest corresponding to the destination is determined in the following two ways:
the first method is as follows: acquiring second position coordinates of a plurality of interest places corresponding to each business service supported by the service platform; and selecting an interest point, of which the distance between the corresponding second position coordinate and the first position coordinate is smaller than or equal to a preset distance, from the plurality of interest points, and determining the interest point as the target interest point corresponding to the destination.
In a specific implementation, after a plurality of interest points corresponding to each business service supported by the service platform are obtained, the second position coordinate of each interest point is obtained according to the point identification of the interest point, and the interest point of which the distance between the corresponding second position coordinate and the first position coordinate is smaller than or equal to a preset distance is determined as a target interest point corresponding to a destination from the plurality of interest points. Here, the preset distance may be set according to actual needs.
The second method comprises the following steps: carrying out longitude and latitude coding on second position coordinates of a plurality of interest places corresponding to each business service supported by the service platform; and selecting an interest place with the same longitude and latitude code as the longitude and latitude code of the first position coordinate from the interest places, and determining the interest place as the target interest place corresponding to the destination.
In the specific implementation, after a plurality of interest points corresponding to each business service supported by the service platform are determined, according to the point identification of the interest points, the second position coordinate of each interest point is obtained, longitude and latitude coding is performed on the second position coordinate of each interest point, longitude and latitude coding is also performed on the first position coordinate of the destination, and the interest points with the same corresponding longitude and latitude coding as the longitude and latitude coding of the first position coordinate from the plurality of interest points are determined as the target interest points corresponding to the destination.
Here, the basic principle of the longitude and latitude coding (geohash) is to understand the earth as a two-dimensional plane, and to recursively decompose the plane into smaller sub-blocks, each of which has the same code within a certain longitude and latitude range. Different geohash accuracies can be set according to scene requirements, the more the accuracy digit is, the smaller the geographic range is, for example, 8-bit coding of the geohash is performed on the longitude and latitude of the charging station POI, namely, the coding in the rectangular geographic range of 19m × 19m around the longitude and latitude of the charging station is the same.
S203: and determining the target service matched with the destination according to the place name of the target interest place.
In a specific implementation, a corresponding target service may be matched for a destination according to a location name of a target location of interest, where the target location of interest is a gas station, a charging station, a vehicle maintenance shop, a financial institution such as a bank, a restaurant, or the like, and the target service corresponding to the target location of interest is a gas service, a charging service, a maintenance service, a loan service, a financial service, or a designated driving service, for example, if the target location of interest is a charging station, the target service matched with the destination is a charging service.
S204: and determining a service recommendation strategy corresponding to the target service according to the vehicle information of the target vehicle, the historical behavior data of the target user driving the target vehicle and the target service.
S205: and pushing a push message corresponding to the service recommendation strategy to the client of the target user.
Here, the descriptions of steps S201, S204, S205 refer to the descriptions of steps S101, S103, S104, and the same technical effect can be achieved, and no explanation is provided for this.
In the embodiment of the application, the destination to which the target vehicle goes can be determined through the obtained current running track of the target vehicle, further, the target service matched with the destination can be determined according to the first position coordinate of the destination, further, the service recommendation strategy corresponding to the target service can be determined according to the vehicle information of the target vehicle, the historical behavior data of the target user driving the target vehicle and the target service, and the push message corresponding to the service recommendation strategy is pushed to the client of the target user. Based on the mode, the driving track of the target user can be monitored, the destination where the user goes can be known, and then the pushing message corresponding to the target service matched with the destination is pushed to the target user, so that the user can know the activity information of the related service without consulting, and the efficiency of handling the service by the target user is improved.
Based on the same application concept, the embodiment of the present application further provides a message pushing device corresponding to the message pushing method provided in the foregoing embodiment, and as the principle of solving the problem of the device in the embodiment of the present application is similar to the message pushing method in the foregoing embodiment of the present application, the implementation of the device may refer to the implementation of the method, and repeated details are not described again.
As shown in fig. 3 to fig. 6, fig. 3 is a functional block diagram of a message pushing apparatus 300 according to an embodiment of the present application; FIG. 4 illustrates a functional block diagram of the second determination module 320 of FIG. 3; FIG. 5 is a functional block diagram of a third determining module 330 of FIG. 3; fig. 6 shows a functional block diagram of another third determining module 330 in fig. 3.
As shown in fig. 3, the message pushing device 300 includes:
the first determining module 310 is configured to obtain a current driving track of a target vehicle, and determine a destination to which the target vehicle moves based on the current driving track;
a second determining module 320, configured to determine, according to the first location coordinate of the destination, a target service matching the destination;
a third determining module 330, configured to determine a service recommendation policy corresponding to the target service according to vehicle information of the target vehicle, historical behavior data of a target user driving the target vehicle, and the target service;
the pushing module 340 is configured to push a push message corresponding to the service recommendation policy to the client of the target user.
In one possible implementation, as shown in fig. 3, the first determining module 310 is configured to determine the destination according to the following steps:
Judging whether a historical driving track of the target user driving the target vehicle exists or not;
and if the historical driving track does not exist, determining the current parking place corresponding to the target vehicle as the destination according to the current driving track and when the parking time of the target vehicle reaches the preset time.
In a possible embodiment, as shown in fig. 3, the first determining module 310 is further configured to determine the destination to which the target vehicle goes according to the current driving track, the departure time of the target vehicle, and the historical driving track, if the historical driving track exists.
In one possible implementation, as shown in fig. 4, the second determining module 320 includes:
a first determining unit 321, configured to determine, according to the first position coordinate, a target interest point corresponding to the destination;
a second determining unit 322, configured to determine the target service matching the destination according to the location name of the target location of interest;
the target interest site is one of a plurality of interest sites corresponding to each business service supported by the service platform, and each business service is matched with at least one interest site.
In a possible implementation manner, as shown in fig. 4, the first determining unit 321 is configured to determine the target place of interest according to the following steps:
acquiring second position coordinates of a plurality of interest places corresponding to each business service supported by the service platform;
and selecting an interest point, of which the distance between the corresponding second position coordinate and the first position coordinate is smaller than or equal to a preset distance, from the plurality of interest points, and determining the interest point as the target interest point corresponding to the destination.
In a possible implementation manner, as shown in fig. 4, the first determining unit 321 is configured to determine the target place of interest according to the following steps:
carrying out longitude and latitude coding on second position coordinates of a plurality of interest places corresponding to each business service supported by the service platform;
and selecting an interest place with the same longitude and latitude code as the longitude and latitude code of the first position coordinate from the interest places, and determining the interest place as the target interest place corresponding to the destination.
In one possible embodiment, the business service includes at least one of the following services:
a fueling service; a charging service; maintenance service; loan transaction service; financing service; and (4) designated driving business service.
In a possible implementation manner, as shown in fig. 5, if the target service is a charging service, the third determining module 330 includes:
a third determination unit 331 configured to determine whether the target vehicle is an electric vehicle according to vehicle information of the target vehicle;
a fourth determining unit 332, configured to determine, if the target vehicle is an electric vehicle, a user identity of the target user according to historical behavior data of the target user; the historical behavior data comprises registration time length and use frequency, and the user identities comprise new user identities and old user identities;
a fifth determining unit 333, configured to determine, according to the user identity, a service recommendation policy corresponding to the target service.
In a possible implementation manner, as shown in fig. 6, if the target service is a maintenance service, the third determining module 330 further includes:
a sixth determining unit 334, configured to determine whether the target vehicle needs to be maintained or repaired according to the vehicle information of the target vehicle; the vehicle information comprises historical driving mileage of the target vehicle, current latest maintenance time and current latest maintenance time;
A seventh determining unit 335, configured to determine, if it is determined that the target vehicle needs to be maintained or repaired, a user identity of the target user according to historical behavior data of the target user; the historical behavior data comprises registration time length and use frequency, and the user identities comprise new user identities and old user identities;
an eighth determining unit 336, configured to determine, according to the user identity, a service recommendation policy corresponding to the target service.
In one possible embodiment, the push message comprises at least one of the following messages:
pushing discount messages, pushing registration reward messages, pushing level reminding messages and pushing opinion return visit messages.
In this embodiment of the application, a destination to which a target vehicle moves may be determined by the first determining module 310 according to an obtained current driving track of the target vehicle, and further, a target service matched with the destination may be determined by the second determining module 320 according to a first position coordinate of the destination, and further, according to vehicle information of the target vehicle, historical behavior data of a target user driving the target vehicle, and the target service, a service recommendation policy corresponding to the target service may be determined by the third determining module 330, and a push message corresponding to the service recommendation policy is pushed to a client of the target user by the pushing module 340. Based on the mode, the driving track of the target user can be monitored, the destination where the user goes can be known, and then the pushing message corresponding to the target service matched with the destination is pushed to the target user, so that the user can know the activity information of the related service without consulting, and the efficiency of handling the service by the target user is improved.
Based on the same application concept, referring to fig. 7, a schematic structural diagram of an electronic device 700 provided in the embodiment of the present application includes: a processor 710, a memory 720 and a bus 730, wherein the memory 720 stores machine-readable instructions executable by the processor 710, when the electronic device 700 is operated, the processor 710 communicates with the memory 720 via the bus 730, and the machine-readable instructions are executed by the processor 710 to perform the steps of the message pushing method according to any of the above embodiments.
In particular, the machine readable instructions, when executed by the processor 710, may perform the following:
the method comprises the steps of obtaining a current running track of a target vehicle, and determining a destination to which the target vehicle goes based on the current running track;
determining a target service matched with the destination according to the first position coordinate of the destination;
determining a service recommendation strategy corresponding to the target service according to the vehicle information of the target vehicle, the historical behavior data of a target user driving the target vehicle and the target service;
and pushing a push message corresponding to the service recommendation strategy to the client of the target user.
In the embodiment of the application, the destination to which the target vehicle goes can be determined through the obtained current running track of the target vehicle, further, the target service matched with the destination can be determined according to the first position coordinate of the destination, further, the service recommendation strategy corresponding to the target service can be determined according to the vehicle information of the target vehicle, the historical behavior data of the target user driving the target vehicle and the target service, and the push message corresponding to the service recommendation strategy is pushed to the client of the target user. Based on the mode, the driving track of the target user can be monitored, the destination where the user goes can be known, and then the pushing message corresponding to the target service matched with the destination is pushed to the target user, so that the user can know the activity information of the related service without consulting, and the efficiency of handling the service by the target user is improved.
Based on the same application concept, the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps of the message pushing method provided in the foregoing embodiments are executed.
Specifically, the storage medium can be a general storage medium, such as a mobile disk, a hard disk, and the like, when a computer program on the storage medium is run, the message pushing method can be executed, the destination to which the user goes can be known by monitoring the driving track of the target user, and then a push message corresponding to the target service matched with the destination is pushed to the target user, so that the user can know the activity information of the related service without consulting, and the efficiency of handling the service by the target user is improved.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solutions of the present application may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the methods described in the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (13)
1. A message pushing method is characterized by comprising the following steps:
the method comprises the steps of obtaining a current running track of a target vehicle, and determining a destination to which the target vehicle goes based on the current running track;
determining a target service matched with the destination according to the first position coordinate of the destination;
determining a service recommendation strategy corresponding to the target service according to the vehicle information of the target vehicle, the historical behavior data of a target user driving the target vehicle and the target service;
and pushing a push message corresponding to the service recommendation strategy to the client of the target user.
2. The push method of claim 1, wherein the determining a destination to which the target vehicle is heading based on the current travel trajectory comprises:
Judging whether a historical driving track of the target user driving the target vehicle exists or not;
and if the historical driving track does not exist, determining the current parking place corresponding to the target vehicle as the destination according to the current driving track and when the parking time of the target vehicle reaches the preset time.
3. The push method according to claim 2, characterized in that after the determination of whether or not there is a history of travel locus of the target user driving the target vehicle, the push method further comprises:
and if the historical driving track exists, determining the destination to which the target vehicle goes according to the current driving track, the departure time of the target vehicle and the historical driving track.
4. The push method of claim 1, wherein determining the target service matching the destination according to the first location coordinate of the destination comprises:
determining a target interest site corresponding to the destination according to the first position coordinates;
determining the target service matched with the destination according to the place name of the target interest place;
The target interest site is one of a plurality of interest sites corresponding to each business service supported by the service platform, and each business service is matched with at least one interest site.
5. The push method according to claim 4, wherein the determining the target point of interest corresponding to the destination according to the first location coordinate comprises:
acquiring second position coordinates of a plurality of interest places corresponding to each business service supported by the service platform;
and selecting an interest point, of which the distance between the corresponding second position coordinate and the first position coordinate is smaller than or equal to a preset distance, from the plurality of interest points, and determining the interest point as the target interest point corresponding to the destination.
6. The push method according to claim 4, wherein the determining the target point of interest corresponding to the destination according to the first location coordinate comprises:
carrying out longitude and latitude coding on second position coordinates of a plurality of interest places corresponding to each business service supported by the service platform;
and selecting an interest place with the same longitude and latitude code as the longitude and latitude code of the first position coordinate from the interest places, and determining the interest place as the target interest place corresponding to the destination.
7. Push method according to claim 4, characterised in that said traffic services comprise at least one of the following services:
a fueling service; a charging service; maintenance service; loan transaction service; financing service; and (4) designated driving business service.
8. The pushing method according to claim 1, wherein if the target service is a charging service, the determining a service recommendation policy corresponding to the target service according to the vehicle information of the target vehicle, historical behavior data of a target user driving the target vehicle, and the target service includes:
determining whether the target vehicle is an electric vehicle according to the vehicle information of the target vehicle;
if the target vehicle is an electric vehicle, determining the user identity of the target user according to the historical behavior data of the target user; the historical behavior data comprises registration time length and use frequency, and the user identities comprise new user identities and old user identities;
and determining a service recommendation strategy corresponding to the target service according to the user identity.
9. The pushing method according to claim 1, wherein if the target service is a maintenance service, the determining a service recommendation policy corresponding to the target service according to the vehicle information of the target vehicle, historical behavior data of a target user driving the target vehicle, and the target service includes:
Determining whether the target vehicle needs maintenance or repair according to the vehicle information of the target vehicle; the vehicle information comprises historical driving mileage of the target vehicle, current latest maintenance time and current latest maintenance time;
if the target vehicle is determined to need maintenance or repair, determining the user identity of the target user according to the historical behavior data of the target user; the historical behavior data comprises registration time length and use frequency, and the user identities comprise new user identities and old user identities;
and determining a service recommendation strategy corresponding to the target service according to the user identity.
10. The push method according to any one of claims 1 to 9, wherein the push message comprises at least one of the following messages:
pushing discount messages, pushing registration reward messages, pushing level reminding messages and pushing opinion return visit messages.
11. A push device for a message, the push device comprising:
the system comprises a first determination module, a second determination module and a third determination module, wherein the first determination module is used for acquiring the current running track of a target vehicle and determining the destination of the target vehicle based on the current running track;
The second determining module is used for determining a target service matched with the destination according to the first position coordinate of the destination;
the third determining module is used for determining a service recommendation strategy corresponding to the target service according to the vehicle information of the target vehicle, the historical behavior data of a target user driving the target vehicle and the target service;
and the pushing module is used for pushing a pushing message corresponding to the service recommendation strategy to the client of the target user.
12. An electronic device, comprising: processor, memory and bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when the electronic device is run, the machine-readable instructions when executed by the processor performing the steps of the method of pushing a message according to any of claims 1 to 10.
13. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when being executed by a processor, performs the steps of the method for pushing a message according to any one of claims 1 to 10.
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