CN111611155A - RTA (remote terminal installation) DMP (distributed file protocol) releasing platform and method for realizing AB (AB test) and electronic equipment - Google Patents
RTA (remote terminal installation) DMP (distributed file protocol) releasing platform and method for realizing AB (AB test) and electronic equipment Download PDFInfo
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Abstract
The invention discloses a platform, a method and an electronic device for realizing an AB test by using an RTA (remote terminal installation) to launch DMP (digital signature protocol), wherein the platform comprises: the adding module is used for receiving and displaying the adding parameters to complete data addition; the adding query module is used for receiving the query parameters and displaying the query results, and deleting the query results corresponding to the selection operation when the selection operation of the user is received; at least one of the add parameter and the query parameter is the same. The invention can visually add or delete data of the test scheme by adding the module and adding the query module, is convenient to form the AB test scheme, supports flexible configuration of the AB test scheme by adding and deleting modes, can effectively improve the test efficiency and reduce the problem of large research and development investment. The method has the advantages of intuitive and simple operation, strong data real-time performance and strong interactivity.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a platform, a method, electronic equipment and a computer readable medium for realizing an AB test by using an RTA (remote terminal installation) to launch DMP (DMP).
Background
A Data Management Platform (DMP) is a Platform that integrates and integrates multiple dispersed Data into a unified technical Platform, standardizes and subdivides the Data, and allows users to push the subdivided results to the existing interactive marketing environment. Along with the development of internet advertisement, DMP obtains extensive application in the advertisement field of putting, and it can provide crowd's label for advertisement putting and carry out audience accurate orientation to establish user through the data of putting, carry out crowd's label's management and put in again. In the existing advertisement delivery mode, an RTA (Real Time API, RTA for short) delivery mode can effectively solve the strong appeal that an advertiser can safely and efficiently obtain high-quality users for self data. And the existing DMP platform can not realize RTA delivery.
In addition, to better improve product quality and user experience, many large companies often employ grayscale release or AB test techniques in new product design. And after a specific AB test scheme (the AB test scheme comprises one or more sub-test schemes), issuing the product, collecting data of each sub-test scheme for comparison, and selecting the optimal sub-test scheme to perfect the product. However, in the prior art, a preset AB test scheme needs to be formed according to the user population targeted by the AB test, a certain function of the product, specific user behavior and the like; the AB test scheme has long period, and the AB test scheme does not support flexible configuration, causes low test efficiency and has large research and development investment.
Disclosure of Invention
The invention aims to solve the technical problem of low AB testing efficiency of a DMP platform based on RTA release.
In order to solve the above technical problem, a first aspect of the present invention provides an RTA DMP launching platform for implementing an AB test, where the platform includes:
the adding module is used for receiving and displaying the adding parameters to complete data addition;
the adding query module is used for receiving the query parameters and displaying the query results, and deleting the query results corresponding to the selection operation when the selection operation of the user is received;
at least one of the add parameter and the query parameter is the same.
According to a preferred embodiment of the present invention, the adding module is configured to complete account addition, and the adding parameters include: a release end name, a release type, an account name and an account ID;
the adding and inquiring module is used for receiving the inquiring parameters and displaying the account inquiring result, when a user selecting operation is received, the account inquiring result corresponding to the selecting operation is deleted, and the inquiring parameters comprise: at least one of a launch end name, a launch type, and an account name.
According to a preferred embodiment of the present invention, the adding module is configured to complete advertisement plan adding, and the adding parameters include: account name, plan name and plan ID;
the adding query module is used for receiving query parameters and displaying advertisement plan query results, and deleting the advertisement plan query results corresponding to selection operations when the selection operations of a user are received, wherein the query parameters comprise: at least one of a launch end name, a launch type and account name, a plan name and a plan ID.
According to a preferred embodiment of the present invention, the adding module is further configured to receive a batch adding parameter, and complete batch adding of the advertisement plan.
According to a preferred embodiment of the invention, the platform further comprises:
and the query module is used for receiving the query parameters and displaying the query crowd list.
According to a preferred embodiment of the invention, the platform further comprises:
the system comprises a crowd setting module, a new module and a storage module, wherein the crowd setting module is used for receiving crowd setting and adding and storing a crowd packet according to the crowd setting;
and the database is used for storing the crowd information.
According to a preferred embodiment of the present invention, the query parameter includes: at least one of a name of a delivery end, a name of a crowd, an operator, a state of the crowd, update time, a delivery type and an account name; the crowd setting comprises: account name, crowd name, type of delivery, crowd rules, effective time period, and crowd status.
In order to solve the above technical problem, a second aspect of the present invention provides an RTA DMP launching query method for implementing an AB test, where the method includes:
receiving and displaying the adding parameters to complete data adding;
receiving query parameters and displaying query results, and deleting the query results corresponding to selection operation when the selection operation of a user is received;
at least one of the add parameter and the query parameter is the same.
According to a preferred embodiment of the present invention, the receiving and displaying the adding parameter, and the completing data adding includes:
receiving the name of the releasing end, the releasing type, the account name and the account ID, completing account addition,
the receiving query parameters and displaying query results, and when receiving a user selection operation, deleting the query results corresponding to the selection operation comprises:
receiving query parameters and displaying account query results, and deleting the account query results corresponding to selection operations when the selection operations of a user are received, wherein the query parameters comprise: at least one of a launch end name, a launch type, and an account name.
According to a preferred embodiment of the present invention, the receiving and displaying the adding parameter, and the completing data adding includes:
receiving the account name, the plan name and the plan ID, and finishing the addition of the advertisement plan;
the receiving query parameters and displaying query results, and when receiving a user selection operation, deleting the query results corresponding to the selection operation comprises:
receiving query parameters and displaying advertisement plan query results, and deleting the advertisement plan query results corresponding to selection operations when the selection operations of a user are received, wherein the query parameters comprise: at least one of a launch end name, a launch type and account name, a plan name and a plan ID.
According to a preferred embodiment of the invention, the method further comprises:
and receiving batch adding parameters to complete batch adding of the advertisement plan.
According to a preferred embodiment of the invention, the method further comprises:
and receiving a query parameter and displaying a query crowd list.
According to a preferred embodiment of the invention, the method further comprises:
receiving a crowd setting and adding and storing a crowd pack according to the crowd setting.
According to a preferred embodiment of the present invention, the query parameter includes: at least one of a name of a delivery end, a name of a crowd, an operator, a state of the crowd, update time, a delivery type and an account name; the crowd setting comprises: account name, crowd name, type of delivery, crowd rules, effective time period, and crowd status.
To solve the above technical problem, a third aspect of the present invention provides an electronic device, comprising:
a processor; and
a memory storing computer executable instructions that, when executed, cause the processor to perform the method described above.
In order to solve the above technical problem, a fourth aspect of the present invention proposes a computer-readable storage medium, wherein the computer-readable storage medium stores one or more programs that, when executed by a processor, implement the above method.
The invention completes data addition by receiving and displaying the addition parameters through the addition module, is convenient for adding different test schemes in the AB test, receives the query parameters and displays the query result through the addition query module, deletes the query result corresponding to the selection operation when receiving the selection operation of the user, can conveniently check the test schemes, and can also delete unnecessary test contents according to the requirements of the test schemes. At least one of the adding parameters and the inquiring parameters is the same, so that the added test data can be ensured not to be omitted in the process of being checked by the user. The invention can visually add or delete data of the test scheme by adding the module and adding the query module, is convenient to form the AB test scheme, supports flexible configuration of the AB test scheme by adding and deleting modes, can effectively improve the test efficiency and reduce the problem of large research and development investment. The RTA DMP releasing platform for realizing the AB test has the advantages of visual and simple operation, strong data real-time performance and strong interactivity.
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In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive step.
FIG. 1 is a schematic structural framework diagram of an RTA DMP launching platform for implementing AB testing according to the present invention;
FIG. 2 is a schematic diagram of a first display page of an RTA DMP launching platform for implementing AB testing according to the present invention;
FIG. 3a is a schematic diagram of an add query display page of an RTA DMP platform for implementing AB testing according to the present invention;
FIG. 3b is a schematic diagram of another additional query display page of an RTA DMP platform for implementing AB testing according to the present invention;
FIG. 4 is a schematic flow chart of a method for implementing an AB test according to the present invention for RTA DMP release;
FIG. 5 is a block diagram of an exemplary embodiment of an electronic device in accordance with the present invention;
FIG. 6 is a diagrammatic representation of one embodiment of a computer-readable medium of the present invention.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention may be embodied in many specific forms, and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art.
The structures, properties, effects or other characteristics described in a certain embodiment may be combined in any suitable manner in one or more other embodiments, while still complying with the technical idea of the invention.
In describing particular embodiments, specific details of structures, properties, effects, or other features are set forth in order to provide a thorough understanding of the embodiments by one skilled in the art. However, it is not excluded that a person skilled in the art may implement the invention in a specific case without the above-described structures, performances, effects or other features.
The flow chart in the drawings is only an exemplary flow demonstration, and does not represent that all the contents, operations and steps in the flow chart are necessarily included in the scheme of the invention, nor does it represent that the execution is necessarily performed in the order shown in the drawings. For example, some operations/steps in the flowcharts may be divided, some operations/steps may be combined or partially combined, and the like, and the execution order shown in the flowcharts may be changed according to actual situations without departing from the gist of the present invention.
The block diagrams in the figures generally represent functional entities and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different network and/or processor methods and/or microcontroller methods.
The same reference numerals denote the same or similar elements, components, or parts throughout the drawings, and thus, a repetitive description thereof may be omitted hereinafter. It will be further understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these elements, components, or sections should not be limited by these terms. That is, these phrases are used only to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention. Furthermore, the term "and/or", "and/or" is intended to include all combinations of any one or more of the listed items.
Referring to fig. 1, fig. 1 is a schematic structural framework diagram of an RTA DMP launching platform for implementing AB test provided by the present invention, as shown in fig. 1, the platform includes: an adding module 11 and an adding query module 12, wherein:
the adding module 11 is used for receiving and displaying the adding parameters to complete data adding;
the adding query module 12 is used for receiving the query parameters and displaying the query results, and deleting the query results corresponding to the selection operation when the selection operation of the user is received;
wherein, at least one of the adding parameter and the query parameter is the same, which can ensure that the added test data is not missed in the process of being viewed by the user.
In the invention, the adding module 11 can complete the addition of new advertisement account data and can also complete the addition of new advertisement plan data, thereby forming different test schemes in the AB test.
In one example, the adding module 11 is configured to complete account data addition, and the adding parameters include: a release end name, a release type, an account name and an account ID; the name of the delivery end refers to an APP name of the delivered advertisement, such as the current headline, tremble, etc., and may also be a website name, a network link, etc. of the delivered advertisement. The putting type refers to the type of putting advertisements and comprises pangolin and APP in-station modes, and the pangolin mode refers to other putting modes except the APP in-station putting mode. The account name is used for distinguishing an account for placing the advertisement, and a login mailbox can be generally used as the account name. The account ID is a device ID that uniquely corresponds to the account name. Correspondingly, the adding query module 12 is configured to receive a query parameter and display an account query result, and when a user selection operation is received, delete the account query result corresponding to the selection operation, where the query parameter includes: at least one of a launch end name, a launch type, and an account name. As shown in fig. 2, an add account column may be set in a display page of the platform, and if the user clicks the add account column, the add module 11 receives an add parameter instruction, and the display page jumps to fig. 3a to display each add parameter column, for example: a release end name column, a release type column, an account name column and an account ID column, wherein a user inputs corresponding addition parameters in each addition parameter column, and after clicking to confirm addition, the addition of a new account is completed; the add query module 12 receives the query parameters and displays the account query results, as shown in fig. 3a, and displays various query parameter columns in the display page, such as: a release end name column, a release type column and an account name column, wherein a user inputs query parameters, and after clicking a query, a display page displays an account query result in the form of an account query result table 30, wherein the account query result table 30 includes: the method comprises the steps of releasing end name, releasing type, account name, account ID, last updating time, operator and operation, wherein the last updating time refers to the time of last account login, and the operation comprises account deletion. Further, the user may select an account deletion operation in the account query result table 30, and when the user selection operation is received, the addition query module 12 deletes the account query result corresponding to the selection operation. As shown in fig. 3a, in an AB test scheme, if a user wants to delete a second account, the user clicks an account deletion operation corresponding to the second account in the account query result table 30, and then deletes an account query result of the second account. If the user wants to modify the adding parameters of the second account, the second account may be deleted from the account lookup result table 30, and then the adding module 11 may set the adding parameters from the new setting and add the second account.
In another example, the adding module 11 is configured to complete advertisement plan adding, where the adding parameters include: account name, plan name and plan ID; the plan name refers to the name of an advertising plan, where an advertising plan contains an advertising creative. The plan ID is an ID of the advertisement plan, and uniquely corresponds to a plan name. Correspondingly, the adding query module 12 is configured to receive a query parameter and display an advertisement plan query result, and when a user selection operation is received, delete the advertisement plan query result corresponding to the selection operation, where the query parameter includes: at least one of a launch end name, a launch type and account name, a plan name and a plan ID. As shown in fig. 2, an addition plan column may be set in a display page of the platform, and when a user clicks the addition plan column, the addition module 11 receives an add parameter instruction, and the display page jumps to fig. 3b to display each addition parameter column, for example: the system comprises an account name column, a plan name column and a plan ID column, wherein a user inputs corresponding addition parameters in each addition parameter column, and completes addition of a new plan after clicking to confirm addition; the add query module 12 receives the query parameters and displays the account query results, as shown in fig. 3b, and displays various query parameter columns in the display page, such as: a delivery end name column, a delivery type column, an account name column, a plan name column and a plan ID column, after clicking query, a display page displays an advertisement plan query result in the form of an advertisement plan query result table 40, wherein the advertisement plan query result table 40 includes: the method comprises the steps of releasing end name, releasing type, account name, plan ID, last updating time, operator and operation, wherein the last updating time refers to the last time of logging in an account, and the operation comprises account deletion. Further, the user may select a deletion plan operation in the advertisement plan query result table 40, and when receiving the user selection operation, the addition query module 12 deletes the advertisement plan query result corresponding to the selection operation. As shown in fig. 3b, in an AB test scheme, if the user wants to delete the first advertisement plan, the user clicks the deletion plan operation corresponding to the first advertisement plan in the advertisement plan query result table 40, and deletes the advertisement plan query result of the first advertisement plan. If the user wants to modify the adding parameter of the first advertisement plan, the first advertisement plan may be deleted in the advertisement plan query result table 40, and then the adding module 11 may set the adding parameter from the new setting and add the first advertisement plan. In this example, the adding module 11 is further configured to receive a batch adding parameter, and complete batch adding of the advertisement plan. The batch adding parameters comprise adding parameters of a plurality of advertisement plans, and specifically, the batch adding parameters can be received in a form of uploading a batch adding table, wherein the uploading batch adding table can be an excell file or a word file. Specifically, as shown in fig. 3b, a batch addition column is set in the display page, and when a selection operation of the user on the batch addition column is received, a batch addition file specified by the user is uploaded according to a path specified by the user.
The invention can visually add or delete data of the test scheme by adding the module and adding the query module, is convenient to form the AB test scheme, supports flexible configuration of the AB test scheme by adding and deleting modes, can effectively improve the test efficiency and reduce the problem of large research and development investment. Further, the present invention can also realize the functions of inquiring and newly adding the crowd package, and the platform further includes: the query module, newly-increased module and database, wherein:
and the query module is used for receiving the crowd query parameters and displaying a queried crowd list. The crowd inquiry parameters comprise: at least one of a name of a delivery end, a name of a crowd, an operator, a state of the crowd, update time, a delivery type and an account name; illustratively, the query module includes: first display receiving module and first display module, wherein:
the first display receiving module is used for receiving and displaying the crowd inquiry parameters; as shown in fig. 2, the first display receiving module displays in a display page of the DMP platform in a manner of a query field, and simultaneously displays in the display page each crowd query parameter input field, such as: a drop terminal name column, a crowd name column, an operator column, a crowd status column, an update time column, a drop type column, and an account name column. The user can input the corresponding crowd query parameters in each crowd query parameter input column and click the query column to complete query input, and then the first display receiving module receives and displays the crowd query parameters.
And the first display module is used for searching and displaying the inquired crowd list in the database according to the crowd inquiry parameter. Illustratively, the first display module includes:
the sub-query module is used for searching the target crowd information matched with the query parameters in the database; and if the keyword of the crowd name input by the user is 'camera shooting', all crowd labels semantically related to the 'camera shooting' are used as the crowd name to be inquired by the user. When there are a plurality of crowd query parameters, the target crowd information needs to be matched with the crowd query parameters at the same time.
And the first sub-display module is used for displaying the target crowd information in a mode of inquiring a crowd list. As shown in fig. 2, the query crowd list 20 includes: the system comprises a releasing end name, a crowd name, a releasing type, an effective time period, a crowd state, crowd rules, sub-query operations and an operator. The effective time period refers to the time period for putting the advertisement, and the crowd rule is related to the type of the specific advertisement, and comprises the following steps: user types and vendor settings need to be excluded. The sub-query operations include: copy and add, view and edit.
The newly-added module is used for receiving the crowd setting and newly adding and storing the crowd packet according to the crowd setting; the crowd setting comprises: account name, crowd name, type of delivery, crowd rules, effective time period, and crowd status. The crowd setting comprises: account name, crowd name, type of delivery, crowd rules, effective time period, and crowd status. Illustratively, the newly added module includes:
the second display module is used for receiving and displaying the crowd setting; as shown in fig. 2, a new crowd bar is displayed in the display page, and when the user clicks the new crowd bar, the page jumps to a crowd setup page to complete setup of a new crowd pack, where the crowd setup page includes settings of an account name, a crowd name, a delivery type, a crowd rule, an effective time period, and a crowd state.
And the storage module is used for searching and storing the newly added crowd packet in the database according to the crowd setting.
And the database is used for storing the crowd information.
The invention receives the query parameters through the query module and displays the query crowd list; the new module receives the crowd setting and stores the crowd bag according to the crowd setting, so that the timely acquisition of the appointed crowd bag in the RTA putting process can be met, the copying and modification of the crowd bag setting are supported, and the RTA putting of the DMP platform can be realized.
Fig. 4 is a flowchart of an RTA DMP release query method for implementing AB testing provided by the present invention, where the method includes:
s1, receiving and displaying the adding parameters to complete data adding;
s2, receiving the query parameters and displaying the query results, and deleting the query results corresponding to the selection operation when the selection operation of the user is received;
wherein at least one of the add parameter and the query parameter is the same.
In the present invention, step S1 may complete the addition of new advertisement account data and also complete the addition of new advertisement plan data, thereby forming different test schemes in the AB test.
In one example, the receiving and displaying an add parameter, completing data addition comprising:
receiving the name of the release end, the release type, the account name and the account ID, and completing account addition, see fig. 2 and fig. 3a specifically.
The receiving query parameters and displaying query results, and when receiving a user selection operation, deleting the query results corresponding to the selection operation comprises:
receiving query parameters and displaying account query results, and deleting the account query results corresponding to selection operations when the selection operations of a user are received, wherein the query parameters comprise: at least one of a launch end name, a launch type, and an account name. See in particular fig. 2, and fig. 3 a.
In another example, the receiving and displaying an addition parameter, and completing data addition includes:
receiving the account name, the plan name and the plan ID, and finishing the addition of the advertisement plan; see fig. 2, and fig. 3b in particular.
The receiving query parameters and displaying query results, and when receiving a user selection operation, deleting the query results corresponding to the selection operation comprises:
receiving query parameters and displaying advertisement plan query results, and deleting the advertisement plan query results corresponding to selection operations when the selection operations of a user are received, wherein the query parameters comprise: at least one of a launch end name, a launch type and account name, a plan name and a plan ID. See fig. 2, and fig. 3b in particular.
Further, the method further comprises:
and S3, receiving batch adding parameters and finishing batch adding of the advertisement plan.
And S4, receiving the query parameters and displaying the query crowd list. The query parameters include: at least one of a name of a delivery end, a name of a crowd, an operator, a state of the crowd, update time, a delivery type and an account name;
and S5, receiving the crowd setting and adding and storing the crowd pack according to the crowd setting. The crowd setting comprises: account name, crowd name, type of delivery, crowd rules, effective time period, and crowd status.
In the following, embodiments of the electronic device of the invention are described, which may be seen as an implementation in physical form for the above-described method and method embodiments of the invention. Details described in the embodiments of the electronic device of the invention should be regarded as supplementary to the method or method embodiments described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described method or method embodiments.
Fig. 5 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 5, the electronic device 500 of the exemplary embodiment is represented in the form of a general-purpose data processing device. The components of the electronic device 500 may include, but are not limited to: at least one processing unit 510, at least one memory unit 520, a bus 530 connecting different electronic device components (including the memory unit 520 and the processing unit 510), a display unit 540, and the like.
The storage unit 520 stores a computer readable program, which may be a code of a source program or a read-only program. The program may be executed by the processing unit 510 such that the processing unit 510 performs the steps of various embodiments of the present invention. For example, the processing unit 510 may perform the steps as shown in fig. 4.
The memory unit 520 may include a readable medium in the form of a volatile memory unit, such as a random access memory unit (RAM)5201 and/or a cache memory unit 5202, and may further include a read only memory unit (ROM) 5203. The memory unit 520 may also include a program/utility 5204 having a set (at least one) of program modules 5205, such program modules 5205 including, but not limited to: operating the electronic device, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 500 may also communicate with one or more external devices 300 (e.g., keyboard, display, network device, bluetooth device, etc.), enable a user to interact with the electronic device 500 via the external devices 500, and/or enable the electronic device 500 to communicate with one or more other data processing devices (e.g., router, modem, etc.). Such communication can occur via input/output (I/O) interfaces 550, and can also occur via network adapter 560 to one or more networks, such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet. The network adapter 560 may communicate with other modules of the electronic device 500 via the bus 530. It should be appreciated that although not shown in FIG. 5, other hardware and/or software modules may be used in the electronic device 500, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID electronics, tape drives, and data backup storage electronics, among others.
FIG. 6 is a schematic diagram of one computer-readable medium embodiment of the present invention. As shown in fig. 6, the computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic device, method, or apparatus that is electronic, magnetic, optical, electromagnetic, infrared, or semiconductor, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. The computer program, when executed by one or more data processing devices, enables the computer-readable medium to implement the above-described method of the invention, namely: receiving and displaying the adding parameters to complete data adding; receiving query parameters and displaying query results, and deleting the query results corresponding to selection operation when the selection operation of a user is received; at least one of the add parameter and the query parameter is the same.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a data processing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution electronic device, method, or apparatus. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including object oriented programming languages such as Java, C + + or the like and conventional procedural programming languages, such as "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the present invention can be implemented as a method, an electronic device, or a computer-readable medium that executes a computer program. Some or all of the functions of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP).
While the foregoing embodiments have described the objects, solutions and benefits of the present invention in further detail, it should be appreciated that the present invention is not inherently related to any particular computer, virtual method or electronic device, and that various general-purpose methods may implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (10)
1. An RTA-launched DMP platform for implementing AB testing, the platform comprising:
the adding module is used for receiving and displaying the adding parameters to complete data addition;
the adding query module is used for receiving the query parameters and displaying the query results, and deleting the query results corresponding to the selection operation when the selection operation of the user is received;
at least one of the add parameter and the query parameter is the same.
2. An RTA (remote terminal installation) DMP (distributed multi-protocol) query method for realizing AB test, which is characterized by comprising the following steps:
receiving and displaying the adding parameters to complete data adding;
receiving query parameters and displaying query results, and deleting the query results corresponding to selection operation when the selection operation of a user is received;
at least one of the add parameter and the query parameter is the same.
3. The method of claim 2, wherein receiving and displaying an add parameter, completing data addition comprises:
receiving the name of the releasing end, the releasing type, the account name and the account ID, completing account addition,
the receiving query parameters and displaying query results, and when receiving a user selection operation, deleting the query results corresponding to the selection operation comprises:
receiving query parameters and displaying account query results, and deleting the account query results corresponding to selection operations when the selection operations of a user are received, wherein the query parameters comprise: at least one of a launch end name, a launch type, and an account name.
4. The method according to any of claims 2-3, wherein the receiving and displaying an add parameter, completing data addition comprises:
receiving the account name, the plan name and the plan ID, and finishing the addition of the advertisement plan;
the receiving query parameters and displaying query results, and when receiving a user selection operation, deleting the query results corresponding to the selection operation comprises:
receiving query parameters and displaying advertisement plan query results, and deleting the advertisement plan query results corresponding to selection operations when the selection operations of a user are received, wherein the query parameters comprise: at least one of a launch end name, a launch type and account name, a plan name and a plan ID.
5. The method according to any one of claims 2-4, further comprising:
and receiving batch adding parameters to complete batch adding of the advertisement plan.
6. The method according to any one of claims 2-5, further comprising:
and receiving a query parameter and displaying a query crowd list.
7. The method according to any one of claims 2-6, further comprising:
receiving a crowd setting and adding and storing a crowd pack according to the crowd setting.
8. The method of any of claims 2-7, wherein the query parameters comprise: at least one of a name of a delivery end, a name of a crowd, an operator, a state of the crowd, update time, a delivery type and an account name; the crowd setting comprises: account name, crowd name, type of delivery, crowd rules, effective time period, and crowd status.
9. An electronic device, comprising:
a processor; and
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 2-8.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 2-8.
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