CN111612517A - Advertisement delivery data management method and platform based on user exclusion and electronic equipment - Google Patents
Advertisement delivery data management method and platform based on user exclusion and electronic equipment Download PDFInfo
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Abstract
The invention discloses a method, a platform and electronic equipment for managing advertisement putting data based on user exclusion, wherein the method comprises the following steps: creating a corresponding relation table between exclusion information and exclusion conditions of advertisement delivery; acquiring the target exclusion information; acquiring corresponding target exclusion conditions according to the target exclusion information and the corresponding relation table; and acquiring and storing target elimination data according to the target elimination conditions. When the method and the device are used for releasing the advertisements, the advertisement releasing of the users corresponding to the excluded data can be reduced or stopped, the advertisement releasing accuracy is improved, and the advertisement releasing cost is reduced.
Description
Technical Field
The invention relates to the technical field of internet, in particular to an advertisement delivery data management method based on user exclusion, a platform, electronic equipment and a computer readable medium.
Background
With the rapid development of internet technology, internet advertisements gradually become a mainstream advertisement medium. The internet advertisement is an advertisement operation mode that advertisements are put on the internet through a network advertisement platform, advertisements are published or released on the internet by using advertisement banners, text links and multimedia on websites, and the advertisements are transmitted to internet users through the network. Compared with the traditional four-media (newspaper, magazine, television and broadcast) advertisement and the outdoor advertisement which is ready to be subjected to the off-air, the internet advertisement platform has the advantages of wide coverage range, strong initiative and enthusiasm and relatively low cost, and can accurately put advertisement contents aiming at the business operated by the business service end. Therefore, internet advertising is an important part of implementing modern marketing media strategies.
Along with the extensive application of APP in the mobile terminal, internet advertisement derives for putting to the advertisement of APP, and the mode that keyword matching was taken mostly to current APP advertisement putting technique, directly puts the advertisement that matches in the advertisement database to APP on, and this kind of advertisement putting mode is with advertisement putting to all APP users to do not consider the invalid user data that need get rid of (like the user that is not interested in advertisement product, the dark plain user of wind control in the financial product etc.), cause the problem that advertisement putting precision is low, the input cost is high.
Disclosure of Invention
The invention aims to solve the technical problem that the advertisement putting accuracy is low because the invalid user data is not excluded in the conventional advertisement platform.
In order to solve the above technical problem, a first aspect of the present invention provides a method for managing advertisement placement data based on user exclusion, where the method includes:
creating a corresponding relation table between exclusion information and exclusion conditions of advertisement delivery;
acquiring the target exclusion information;
acquiring corresponding target exclusion conditions according to the target exclusion information and the corresponding relation table;
and acquiring and storing target elimination data according to the target elimination conditions.
According to a preferred embodiment of the present invention, the exclusion information is a specified user to be excluded when placing an advertisement, and the correspondence table between the exclusion information and the exclusion condition for creating advertisement placement includes:
searching account information and/or equipment information corresponding to the designated user according to the designated user;
and storing the account information and/or the equipment information corresponding to the designated user into the corresponding relation table.
According to a preferred embodiment of the present invention, the target exclusion information is a trusted user and/or a blacklisted user,
the acquiring of the corresponding target exclusion condition according to the target exclusion information and the correspondence table includes:
using the trusted account ID and/or blacklist device ID corresponding to the trusted user and/or the blacklist user in the corresponding relation table as a target exclusion condition;
the acquiring and storing target exclusion data according to the target exclusion condition includes:
synchronizing the crowd data from the designated data bin at one time according to the ID of the trusted account and/or the ID of the blacklist equipment;
and synchronizing the newly added data every day through a database interface according to the ID of the trusted account and/or the ID of the blacklist equipment.
According to a preferred embodiment of the present invention, the target exclusion information is a user whose short message is unsubscribed,
the acquiring of the corresponding target exclusion condition according to the target exclusion information and the correspondence table includes:
taking the ID of the unsubscribed user equipment corresponding to the unsubscribed short message user in the corresponding relation table as a target exclusion condition;
the acquiring and storing target exclusion data according to the target exclusion condition includes:
downloading crowd data from an ftp server at a specified time according to the unsubscribed user equipment ID;
and writing new data at fixed time according to the ID of the unsubscribed user equipment.
According to a preferred embodiment of the present invention, after downloading the crowd data from the ftp server at a specified time according to the unsubscribed user equipment ID, the method further comprises: and clearing the downloaded crowd data in the ftp server.
According to a preferred embodiment of the present invention, the object exclusion information is a user not interested in,
the acquiring of the corresponding target exclusion condition according to the target exclusion information and the correspondence table includes:
taking user accounts which are not logged in or registered in a certain time period corresponding to the users which are not interested in the corresponding relation table or user accounts which do not click on the resource position for more than a preset number of times as target exclusion conditions;
the acquiring and storing target exclusion data according to the target exclusion condition includes:
and synchronizing the crowd packet data from the data bin according to the user account which is not logged in or registered in the fixed time period or the user account which does not click on the resource position more than the preset times.
According to a preferred embodiment of the invention, the method further comprises:
reducing or stopping ad placement to the targeted exclusion data user.
In order to solve the above technical problem, a second aspect of the present invention provides an advertisement placement data management platform based on user exclusion, the platform including:
the system comprises a creating module, a selecting module and a judging module, wherein the creating module is used for creating a corresponding relation table between exclusion information and exclusion conditions of advertisement delivery;
a first obtaining module, configured to obtain the target exclusion information;
a second obtaining module, configured to obtain a corresponding target exclusion condition according to the target exclusion information and the correspondence table;
and the storage module is used for acquiring and storing the target elimination data according to the target elimination conditions.
According to a preferred embodiment of the present invention, the exclusion information is a specific user to be excluded when placing an advertisement, and the creating module includes:
the searching module is used for searching account information and/or equipment information corresponding to the designated user according to the designated user;
and the sub storage module is used for storing the account information and/or the equipment information corresponding to the designated user into the corresponding relation table.
According to a preferred embodiment of the present invention, the target exclusion information is a trusted user and/or a blacklisted user,
the second obtaining module is specifically configured to use the trusted account ID and/or the blacklist device ID corresponding to the trusted user and/or the blacklist user in the correspondence table as a target exclusion condition;
the memory module includes:
the first synchronization module is used for synchronizing the crowd packet data from the specified data bin at one time according to the trusted account ID and/or the blacklist equipment ID;
and the second synchronization module is used for synchronizing the daily newly added data through a database interface according to the ID of the trusted account and/or the ID of the blacklist equipment.
According to a preferred embodiment of the present invention, the target exclusion information is a user whose short message is unsubscribed,
the second obtaining module is specifically configured to use an unsubscribed user equipment ID corresponding to a short message unsubscribed user in the correspondence table as a target exclusion condition;
the memory module includes:
the downloading module is used for downloading the crowd data from the ftp server at a specified time according to the unsubscribed user equipment ID;
and the writing module is used for writing the newly added data in a timing mode according to the ID of the unsubscribed user equipment.
According to a preferred embodiment of the present invention, the download module is further configured to clear downloaded demographic data in the ftp server after downloading the demographic data from the ftp server at a specified time according to the unsubscribed user device ID.
According to a preferred embodiment of the present invention, the object exclusion information is a user not interested in,
the second obtaining module is specifically configured to take an unregistered user account, or a user account with no more than preset times of resource position clicking within a certain time period corresponding to a user who is not interested in the corresponding relationship table as a target exclusion condition;
the storage module is used for synchronizing the crowd packet data from the data bin according to the user account which is not logged in or registered in the fixed time period or the user account which does not click on the resource position more than the preset times.
According to a preferred embodiment of the invention, the platform further comprises:
and the control module is used for reducing or stopping the advertisement delivery to the target exclusion data user.
To solve the above technical problem, a third aspect of the present invention provides an electronic device, comprising:
a processor; and
a memory storing computer executable instructions that, when executed, cause the processor to perform the method described above.
In order to solve the above technical problem, a fourth aspect of the present invention proposes a computer-readable storage medium, wherein the computer-readable storage medium stores one or more programs that, when executed by a processor, implement the above method.
The invention considers the invalid user data needing to be excluded in the advertisement putting process, and establishes a corresponding relation table between the exclusion information and the exclusion condition of the advertisement putting; acquiring the target exclusion information; acquiring corresponding target exclusion conditions according to the target exclusion information and the corresponding relation table; and acquiring and storing target elimination data according to the target elimination conditions. When the advertisement is put, the advertisement putting of the user corresponding to the excluded data can be reduced or stopped, the advertisement putting accuracy is improved, and the advertisement putting cost is reduced.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive step.
FIG. 1 is a flow chart of a method for managing advertisement placement data based on user exclusion according to the present invention;
FIG. 2 is a schematic diagram of a first display page of an advertisement delivery data management platform based on user exclusion according to the present invention;
FIG. 3 is a schematic structural framework diagram of an advertisement delivery data management platform based on user exclusion according to the present invention;
FIG. 4 is a block diagram of an exemplary embodiment of an electronic device in accordance with the present invention;
FIG. 5 is a schematic diagram of one embodiment of a computer-readable medium of the present invention.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention may be embodied in many specific forms, and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art.
The structures, properties, effects or other characteristics described in a certain embodiment may be combined in any suitable manner in one or more other embodiments, while still complying with the technical idea of the invention.
In describing particular embodiments, specific details of structures, properties, effects, or other features are set forth in order to provide a thorough understanding of the embodiments by one skilled in the art. However, it is not excluded that a person skilled in the art may implement the invention in a specific case without the above-described structures, performances, effects or other features.
The flow chart in the drawings is only an exemplary flow demonstration, and does not represent that all the contents, operations and steps in the flow chart are necessarily included in the scheme of the invention, nor does it represent that the execution is necessarily performed in the order shown in the drawings. For example, some operations/steps in the flowcharts may be divided, some operations/steps may be combined or partially combined, and the like, and the execution order shown in the flowcharts may be changed according to actual situations without departing from the gist of the present invention.
The block diagrams in the figures generally represent functional entities and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different network and/or processor methods and/or microcontroller methods.
The same reference numerals denote the same or similar elements, components, or parts throughout the drawings, and thus, a repetitive description thereof may be omitted hereinafter. It will be further understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these elements, components, or sections should not be limited by these terms. That is, these phrases are used only to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention. Furthermore, the term "and/or", "and/or" is intended to include all combinations of any one or more of the listed items.
Referring to fig. 1, fig. 1 is a schematic flowchart of a method for managing advertisement placement data based on user exclusion according to the present invention, and as shown in fig. 1, the method includes:
s1, creating a corresponding relation table between exclusion information and exclusion conditions of advertisement delivery;
in the advertisement putting process, in order to improve putting accuracy, some meaningless or uninteresting invalid users can be excluded in advance. The exclusion information is specified users that need to be excluded when the advertisement is delivered, and the specified users can be specified in advance by the users or can be set as default specified users of the system. For example, during credit advertisement placement, the specified user may include: trusted users, users with a wind-control blacklist, short message unsubscribing users, users who do not have interest in products and the like.
Specifically, the table of correspondence between exclusion information and exclusion conditions for creating advertisement impressions includes:
s11, searching account information and/or equipment information corresponding to the designated user according to the designated user;
illustratively, when the designated user is a trusted user and/or a wind-controlled blacklist user, account information and/or device information corresponding to the trusted user and/or the wind-controlled blacklist user can be searched through a third-party data platform (such as a registration information platform containing a user registration account and a registration device); when the designated user is a short message unsubscribed user, the equipment ID of the unsubscribed user can be searched through the external link short message delivery platform; when the designated user is a user who is not interested, the user account which is not logged in or registered in the designated time period or the user account which does not click on the resource position for more than the preset times can be searched through the advertisement delivery end.
And S12, storing the account information and/or the equipment information corresponding to the designated user into the corresponding relation table.
Specifically, account information and/or device information corresponding to the trusted user and/or the wind control blacklist user and the unsubscribed user device ID corresponding to the short message unsubscribed user, and user accounts which are not interested in the user and are not logged in or registered within the time period corresponding to the user or user accounts which click on the resource position for no more than the preset number of times are stored as corresponding relation pairs.
Because the data of the designated user can be changed in real time, for example, the data of the short message unsubscribing user can be changed in real time, the corresponding relation table is updated once at intervals of a preset time period.
S2, acquiring the target exclusion information;
illustratively, this step includes:
and S21, receiving and displaying the selection operation of the user on the exclusion information. As shown in fig. 2, displaying an exclusion information bar in an advertisement delivery page specifically includes: the method comprises the steps that a trusted user bar, a wind-control blacklist user bar, a short message unsubscribe user bar and a user bar which is not interested in products receive selection operation of users through all exclusion information bars, and in the step, the users can select one or more exclusion information bars according to needs. And if the user selects the short message unsubscribing user column, the short message unsubscribing user column receives the selection operation of the user.
And S22, taking the exclusion information selected by the user as target exclusion information. Referring to fig. 2, the short message unsubscribing user is taken as the target exclusion information.
S3, acquiring corresponding target excluding conditions according to the target excluding information and the corresponding relation table;
specifically, if the target exclusion information is a trusted user and/or a blacklist user, the trusted account ID and/or the blacklist device ID corresponding to the trusted user and/or the blacklist user in the correspondence table are/is used as a target exclusion condition; if the target exclusion information is the short message unsubscribed user, taking the unsubscribed user equipment ID corresponding to the short message unsubscribed user in the corresponding relation table as a target exclusion condition; and if the target exclusion information is the user who is not interested, taking the user account which is not logged in or registered in the corresponding time period corresponding to the user who is not interested in the corresponding relation table or the user account which does not click the resource position for more than the preset times as the target exclusion condition.
And S4, acquiring and storing target elimination data according to the target elimination conditions.
Specifically, if the target exclusion information is a trusted user and/or a blacklist user, synchronizing the crowd packet data from the specified data bin at one time according to the trusted account ID and/or the blacklist equipment ID; and synchronizing the newly added data every day through a database interface according to the ID of the trusted account and/or the ID of the blacklist equipment.
If the target exclusion information is a short message unsubscribed user, downloading crowd data from an ftp server at a specified time according to the unsubscribed user equipment ID; and clearing the downloaded crowd data in the ftp server. And writing new data in a timing mode according to the ID of the unsubscribed user equipment.
And if the target exclusion information is the user who is not interested, synchronizing the crowd packet data from the data bin according to the user account which is not logged in or registered in the fixed time period or the user account which does not click on the resource position more than the preset times.
Further, the method further comprises:
and the advertisement putting to the target elimination data user is reduced or stopped, the advertisement putting cost is reduced, and the putting precision is provided.
Fig. 3 is a schematic structural framework diagram of an advertisement placement data management platform based on user exclusion, where the platform includes:
the system comprises a creating module, a selecting module and a judging module, wherein the creating module is used for creating a corresponding relation table between exclusion information and exclusion conditions of advertisement delivery;
a first obtaining module, configured to obtain the target exclusion information;
a second obtaining module, configured to obtain a corresponding target exclusion condition according to the target exclusion information and the correspondence table;
and the storage module is used for acquiring and storing the target elimination data according to the target elimination conditions.
Illustratively, the exclusion information is a specified user to be excluded when placing the advertisement, and the creating module includes:
the searching module is used for searching account information and/or equipment information corresponding to the designated user according to the designated user;
and the sub storage module is used for storing the account information and/or the equipment information corresponding to the designated user into the corresponding relation table.
In one example, the target exclusion information is a trusted user and/or a blacklisted user,
the second obtaining module is specifically configured to use the trusted account ID and/or the blacklist device ID corresponding to the trusted user and/or the blacklist user in the correspondence table as a target exclusion condition;
the memory module includes:
the first synchronization module is used for synchronizing the crowd packet data from the specified data bin at one time according to the trusted account ID and/or the blacklist equipment ID;
and the second synchronization module is used for synchronizing the daily newly added data through a database interface according to the ID of the trusted account and/or the ID of the blacklist equipment.
In another example, the target exclusion information is a short message unsubscribed user,
the second obtaining module is specifically configured to use an unsubscribed user equipment ID corresponding to a short message unsubscribed user in the correspondence table as a target exclusion condition;
the memory module includes:
the downloading module is used for downloading the crowd data from the ftp server at a specified time according to the unsubscribed user equipment ID;
and the writing module is used for writing the newly added data in a timing mode according to the ID of the unsubscribed user equipment.
Further, the download module is further configured to clear the ftp server of the downloaded demographic group data after downloading the demographic group data from the ftp server at a specified time according to the unsubscribed user device ID.
In another example, the object exclusion information is a non-interested user,
the second obtaining module is specifically configured to take an unregistered user account, or a user account with no more than preset times of resource position clicking within a certain time period corresponding to a user who is not interested in the corresponding relationship table as a target exclusion condition;
the storage module is specifically used for synchronizing the crowd packet data from the data bin according to the user account which is not logged in or registered in the fixed time period or the user account which does not click on the resource position more than the preset times.
Further, the platform further comprises:
and the control module is used for reducing or stopping the advertisement delivery to the target exclusion data user.
In the following, embodiments of the electronic device of the invention are described, which may be seen as an implementation in physical form for the above-described method and method embodiments of the invention. Details described in the embodiments of the electronic device of the invention should be regarded as supplementary to the method or method embodiments described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described method or method embodiments.
Fig. 4 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. The electronic device shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 4, the electronic device 400 of the exemplary embodiment is represented in the form of a general-purpose data processing device. The components of electronic device 400 may include, but are not limited to: at least one processing unit 410, at least one memory unit 420, a bus 430 connecting different electronic device components (including the memory unit 420 and the processing unit 410), a display unit 440, and the like.
The storage unit 420 stores a computer-readable program, which may be a code of a source program or a read-only program. The program may be executed by the processing unit 410 such that the processing unit 410 performs the steps of various embodiments of the present invention. For example, the processing unit 410 may perform the steps as shown in fig. 1.
The storage unit 420 may include readable media in the form of volatile storage units, such as a random access memory unit (RAM)4201 and/or a cache memory unit 4202, and may further include a read only memory unit (ROM) 4203. The storage unit 420 may also include a program/utility 4204 having a set (at least one) of program modules 4205, such program modules 4205 including, but not limited to: operating the electronic device, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 400 may also communicate with one or more external devices 300 (e.g., keyboard, display, network device, bluetooth device, etc.), enable a user to interact with the electronic device 400 via the external devices 400, and/or enable the electronic device 400 to communicate with one or more other data processing devices (e.g., router, modem, etc.). Such communication may occur via input/output (I/O) interfaces 450, and may also occur via a network adapter 460 with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN) and/or a public network such as the Internet). The network adapter 460 may communicate with other modules of the electronic device 400 via the bus 430. It should be appreciated that although not shown in FIG. 4, other hardware and/or software modules may be used in the electronic device 400, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID electronics, tape drives, and data backup storage electronics, among others.
FIG. 5 is a schematic diagram of one computer-readable medium embodiment of the present invention. As shown in fig. 5, the computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic device, method, or apparatus that is electronic, magnetic, optical, electromagnetic, infrared, or semiconductor, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. The computer program, when executed by one or more data processing devices, enables the computer-readable medium to implement the above-described method of the invention, namely: creating a corresponding relation table between exclusion information and exclusion conditions of advertisement delivery; acquiring the target exclusion information; acquiring corresponding target exclusion conditions according to the target exclusion information and the corresponding relation table; and acquiring and storing target elimination data according to the target elimination conditions.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a data processing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution electronic device, method, or apparatus. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including object oriented programming languages such as Java, C + + or the like and conventional procedural programming languages, such as "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the present invention can be implemented as a method, an electronic device, or a computer-readable medium that executes a computer program. Some or all of the functions of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP).
While the foregoing embodiments have described the objects, solutions and benefits of the present invention in further detail, it should be appreciated that the present invention is not inherently related to any particular computer, virtual method or electronic device, and that various general-purpose methods may implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (10)
1. A method for managing advertisement placement data based on user exclusion, the method comprising:
creating a corresponding relation table between exclusion information and exclusion conditions of advertisement delivery;
acquiring the target exclusion information;
acquiring corresponding target exclusion conditions according to the target exclusion information and the corresponding relation table;
and acquiring and storing target elimination data according to the target elimination conditions.
2. The method according to claim 1, wherein the exclusion information is a specified user to be excluded when placing an advertisement, and the creating of the correspondence table between the exclusion information and the exclusion condition for advertisement placement comprises:
searching account information and/or equipment information corresponding to the designated user according to the designated user;
and storing the account information and/or the equipment information corresponding to the designated user into the corresponding relation table.
3. The method according to any of claims 1-2, wherein the target exclusion information is trusted users and/or blacklisted users,
the acquiring of the corresponding target exclusion condition according to the target exclusion information and the correspondence table includes:
using the trusted account ID and/or blacklist device ID corresponding to the trusted user and/or the blacklist user in the corresponding relation table as a target exclusion condition;
the acquiring and storing target exclusion data according to the target exclusion condition includes:
synchronizing the crowd data from the designated data bin at one time according to the ID of the trusted account and/or the ID of the blacklist equipment;
and synchronizing the newly added data every day through a database interface according to the ID of the trusted account and/or the ID of the blacklist equipment.
4. The method according to any one of claims 1-3, wherein the target exclusion information is a short message unsubscribed user,
the acquiring of the corresponding target exclusion condition according to the target exclusion information and the correspondence table includes:
taking the ID of the unsubscribed user equipment corresponding to the unsubscribed short message user in the corresponding relation table as a target exclusion condition;
the acquiring and storing target exclusion data according to the target exclusion condition includes:
downloading crowd data from an ftp server at a specified time according to the unsubscribed user equipment ID;
and writing new data at fixed time according to the ID of the unsubscribed user equipment.
5. The method of any of claims 1-4, wherein after downloading crowd data from an ftp server at a specified time according to the unsubscribed user device ID, the method further comprises: and clearing the downloaded crowd data in the ftp server.
6. The method according to any one of claims 1 to 5, wherein the target exclusion information is a user not of interest,
the acquiring of the corresponding target exclusion condition according to the target exclusion information and the correspondence table includes:
taking user accounts which are not logged in or registered in a certain time period corresponding to the users which are not interested in the corresponding relation table or user accounts which do not click on the resource position for more than a preset number of times as target exclusion conditions;
the acquiring and storing target exclusion data according to the target exclusion condition includes:
and synchronizing the crowd packet data from the data bin according to the user account which is not logged in or registered in the fixed time period or the user account which does not click on the resource position more than the preset times.
7. The method according to any one of claims 1-6, further comprising:
reducing or stopping ad placement to the targeted exclusion data user.
8. An advertisement placement data management platform based on user exclusion, the platform comprising:
the system comprises a creating module, a selecting module and a judging module, wherein the creating module is used for creating a corresponding relation table between exclusion information and exclusion conditions of advertisement delivery;
a first obtaining module, configured to obtain the target exclusion information;
a second obtaining module, configured to obtain a corresponding target exclusion condition according to the target exclusion information and the correspondence table;
and the storage module is used for acquiring and storing the target elimination data according to the target elimination conditions.
9. An electronic device, comprising:
a processor; and
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-7.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-7.
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