CN110769385A - Short message sending method and device using strategy optimization model and electronic equipment - Google Patents
Short message sending method and device using strategy optimization model and electronic equipment Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
- H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
- G06Q40/03—Credit; Loans; Processing thereof
Abstract
The invention discloses a short message sending method, a device, electronic equipment and a computer readable medium by utilizing a strategy optimization model, which comprise the following steps: making a short message sending strategy aiming at different user groups and sending short messages according to the strategy; acquiring the short message conversion rates of different user groups; constructing a strategy optimization model; generating a new short message sending strategy by using the strategy optimization model; and sending the short message based on the new short message sending strategy. The invention can obtain the best short message conversion rate through the strategy optimization model, and improve the user conversion rate through optimizing the short message sending strategy.
Description
Technical Field
The invention relates to the field of computer information processing, in particular to a short message sending method and device using a policy optimization model, electronic equipment and a computer readable medium.
Background
The Internet financial platform develops a plurality of small loan products, the small loan products need to be paid customers, and platform operators need to promote the loan products to users through short messages. The operator sends a short message with a link, for example, a short message sent by a xxx bank, wherein the short message has a link, and the operator clicks a registration page of the petty loan product.
However, in the prior art, for the applicable groups of loan products, the marketing strategies made for different groups of people, the content and the link of the marketing short messages, the sending channels of the marketing short messages, and the like are not completely integrated. Meanwhile, in the prior art, data statistics of loan products in the whole marketing process is not well done, and effects of different strategies are analyzed from the statistical data, so that the marketing process of the loan products is optimized, and the conversion rate of users and the marketing amount of the loan products are improved.
Disclosure of Invention
The technical problem to be solved by the invention is to integrate the short message marketing process, perfect the short message marketing data statistics, optimize the short message marketing process and improve the conversion rate of the user and the marketing amount of loan products.
One aspect of the present invention provides a short message sending method using a policy optimization model, including: making a short message sending strategy aiming at different user groups and sending short messages according to the strategy; acquiring the short message conversion rates of different user groups; constructing a strategy optimization model; generating a new short message sending strategy by using the strategy optimization model; and sending the short message based on the new short message sending strategy.
According to a preferred embodiment of the present invention, the step of making a short message sending policy for different user groups and sending a short message according to the policy further includes: acquiring user characteristic information data; creating a user tag based on the user characteristic information data; determining the different user groups according to the user tags; creating corresponding relations between the different user groups and the short message sending strategies; and sending short messages to the users in the different user groups according to the corresponding relation and the sending strategy.
According to a preferred embodiment of the present invention, constructing the strategic optimization model further comprises: acquiring the user tags of the different user groups and the short message conversion rates of the different user groups; and generating and training a strategy optimization model according to the user label and the short message conversion rate.
According to a preferred embodiment of the present invention, further comprising: optimizing the strategic optimization model using one or more optimization methods of gradient descent, newton, quasi-newton, and conjugate gradient.
According to a preferred embodiment of the present invention, the step of generating a new short message sending policy using the policy optimization model includes: adjusting a user label based on the policy optimization model; and establishing a corresponding relation between the adjusted user label and the new short message sending strategy.
According to a preferred embodiment of the present invention, the short message conversion rate includes: the short message receipt conversion rate, the short message reply conversion rate, the short message registration conversion rate and the short message card opening conversion rate.
According to a preferred embodiment of the present invention, the step of obtaining the short message conversion rates of the different user groups further includes: acquiring the number of the pushed short messages; acquiring the number of short message receipts and the number of short message replies; acquiring the number of registered users and the number of card opening users based on the number of short message receipts and the number of short message replies; and calculating the short message conversion rate according to the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of registered users and the number of card opening users.
According to a preferred embodiment of the present invention, the short message sending policy further includes: the system comprises short message sending time, product customization information, a short message sending channel, an agent channel and an agent terminal.
According to a preferred embodiment of the present invention, further comprising: and generating a strategy result report and displaying the strategy result report in a visual mode based on the user group, the short message sending strategy, the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of the registered users, the number of the card-opening users and the short message conversion rate.
A second aspect of the present invention provides a short message sending apparatus using a policy optimization model, including: the short message sending strategy making and sending module is used for making short message sending strategies aiming at different user groups and sending short messages according to the strategies; the short message conversion rate acquisition module is used for acquiring the short message conversion rates of the different user groups; the strategy optimization model building module is used for building a strategy optimization model; the short message sending strategy updating module is used for generating a new short message sending strategy by using the strategy optimization model; and the short message sending updating module is used for sending the short message based on the new short message sending strategy.
According to a preferred embodiment of the present invention, the short message sending strategy making and short message sending module further includes: the characteristic information data acquisition unit is used for acquiring user characteristic information data; a user tag creating unit configured to create a user tag based on the user characteristic information data; the user group determining unit is used for determining the different user groups according to the user tags; a corresponding relation establishing unit, configured to establish a corresponding relation between the different user groups and the short message sending policy; and the short message sending unit is used for sending short messages to the users in the different user groups according to the corresponding relation and the sending strategies.
According to a preferred embodiment of the present invention, the policy optimization model building module further includes: the short message conversion rate acquisition unit of different user groups is used for acquiring the user labels of the different user groups and the short message conversion rates of the different user groups; and the strategy optimization model generating and training unit is used for generating and training a strategy optimization model according to the user label and the short message conversion rate.
According to a preferred embodiment of the present invention, further comprising: and the strategy optimization model optimization module is used for optimizing the strategy optimization model by using one or more optimization methods of a gradient descent method, a Newton method, a quasi-Newton method and a conjugate gradient method.
According to a preferred embodiment of the present invention, the short message sending policy updating module further includes: the user label adjusting unit is used for adjusting the user label based on the strategy optimization model; and the corresponding relation updating unit is used for establishing the corresponding relation between the adjusted user label and the new short message sending strategy.
According to a preferred embodiment of the present invention, the short message conversion rate includes: the short message receipt conversion rate, the short message reply conversion rate, the short message registration conversion rate and the short message card opening conversion rate.
According to a preferred embodiment of the present invention, the short message conversion rate obtaining module further includes: the push short message quantity acquisition unit is used for acquiring the quantity of the push short messages; the short message receipt and reply quantity acquisition unit is used for acquiring the quantity of the short message receipt and the quantity of the short message replies; the registration number and card opening number acquisition unit is used for acquiring the number of registered users and the number of card opening users based on the number of short message receipts and the number of short message replies; and the short message conversion rate calculation unit is used for calculating the short message conversion rate according to the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of the registered users and the number of the card opening users.
According to a preferred embodiment of the present invention, the short message sending policy further includes: the system comprises short message sending time, product customization information, a short message sending channel, an agent channel and an agent terminal.
According to a preferred embodiment of the present invention, further comprising: and the visual display module is used for generating a strategy result report and displaying the strategy result report in a visual mode based on the user group, the short message sending strategy, the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of the registered users, the number of the card-opening users and the short message conversion rate.
A third aspect of the present invention provides an electronic apparatus, wherein the electronic apparatus comprises: a processor; and the number of the first and second groups,
a memory storing computer executable instructions that, when executed, cause the processor to perform any of the methods.
A fourth aspect of the invention provides a computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement any of the methods.
The technical scheme of the invention has the following beneficial effects:
the method and the system can integrate the short message marketing process, perfect the statistics of short message marketing data, obtain the optimal short message conversion rate through the strategy optimization model, optimize the short message sending strategy and improve the user conversion rate and the marketing amount of loan products.
Drawings
In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects obtained more clear, the following will describe in detail the embodiments of the present invention with reference to the accompanying drawings. It should be noted, however, that the drawings described below are only illustrations of exemplary embodiments of the invention, from which other embodiments can be derived by those skilled in the art without inventive faculty.
FIG. 1 is a schematic diagram of a short message sending method using a policy optimization model according to the present invention;
FIG. 2 is a schematic diagram illustrating steps of a short message sending method using a policy optimization model according to the present invention, wherein short message sending policies are established for different user groups, and short messages are sent according to the policies;
FIG. 3 is a diagram illustrating short messages sent to different user groups according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of a short message sending apparatus using a policy optimization model according to the present invention;
FIG. 5 is a schematic diagram of a short message sending strategy making and short message sending module architecture of the short message sending device using the strategy optimization model according to the present invention;
FIG. 6 is a block diagram of a short message sending electronic device architecture utilizing a policy optimization model in accordance with the present invention;
FIG. 7 is a schematic diagram of a computer readable storage medium of the present invention.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. The exemplary embodiments, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals denote the same or similar elements, components, or parts in the drawings, and thus their repetitive description will be omitted.
Features, structures, characteristics or other details described in a particular embodiment do not preclude the fact that the features, structures, characteristics or other details may be combined in a suitable manner in one or more other embodiments in accordance with the technical idea of the invention.
In describing particular embodiments, the present invention has been described with reference to features, structures, characteristics or other details that are within the purview of one skilled in the art to provide a thorough understanding of the embodiments. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific features, structures, characteristics, or other details.
The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. I.e. these functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor means and/or microcontroller means.
It will be understood that, although the terms first, second, third, etc. may be used herein to describe various elements, components, or sections, these terms should not be construed as limiting. These phrases are used to distinguish one from another. For example, a first device may also be referred to as a second device without departing from the spirit of the present invention.
The term "and/or" and/or "includes any and all combinations of one or more of the associated listed items.
FIG. 1 is a schematic diagram of a short message sending method using a policy optimization model according to the present invention; as shown in fig. 1, the method of the present invention has the following steps:
s101: and making a short message sending strategy aiming at different user groups and sending the short message according to the strategy.
The step of making a short message sending strategy aiming at different user groups and sending short messages according to the strategy further comprises the following steps: acquiring user characteristic information data; creating a user tag based on the user characteristic information data; determining the different user groups according to the user tags; creating corresponding relations between the different user groups and the short message sending strategies; and sending short messages to the users in the different user groups according to the corresponding relation and the sending strategy.
Wherein, the short message sending strategy further comprises: the system comprises short message sending time, product customization information, a short message sending channel, an agent channel and an agent terminal.
S102: and obtaining the short message conversion rates of the different user groups.
Wherein, the short message conversion rate comprises: the short message receipt conversion rate, the short message reply conversion rate, the short message registration conversion rate and the short message card opening conversion rate.
Wherein, the step of obtaining the short message conversion rates of the different user groups further comprises: acquiring the number of the pushed short messages; acquiring the number of short message receipts and the number of short message replies; acquiring the number of registered users and the number of card opening users based on the number of short message receipts and the number of short message replies; and calculating the short message conversion rate according to the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of registered users and the number of card opening users.
S103: and constructing a strategy optimization model.
Wherein, constructing the policy optimization model further comprises: acquiring the user tags of the different user groups and the short message conversion rates of the different user groups; and generating and training a strategy optimization model according to the user label and the short message conversion rate.
The method of the invention also comprises the following steps: optimizing the strategic optimization model using one or more optimization methods of gradient descent, newton, quasi-newton, and conjugate gradient.
S104: and generating a new short message sending strategy by using the strategy optimization model.
The step of generating a new short message sending strategy by using the strategy optimization model comprises the following steps: adjusting a user label based on the policy optimization model; and establishing a corresponding relation between the adjusted user label and the new short message sending strategy.
S105: and sending the short message based on the new short message sending strategy.
The method of the invention also comprises the following steps: and generating a strategy result report and displaying the strategy result report in a visual mode based on the user group, the short message sending strategy, the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of the registered users, the number of the card-opening users and the short message conversion rate.
As an example, a financial platform obtains loan user data that includes a tag name and a tag value. The user tag name includes the mobile operator, gender, age, location, income, school calendar, mobile brand, historical credit record, overdue record, etc.
The operator of the financial platform can execute at least one of operations and operations, or operations and non-operations according to different label data combinations through visual page configuration to generate different user groups.
The operator makes a short message sending strategy according to different user groups, which comprises the following steps: short message sending time, product customization information, a short message sending channel, an agent terminal and the like.
The method of the present invention further comprises: setting an information recovery interface of the proxy channel, and counting the short message sending quantity, the short message receipt quantity, the short message reply quantity and the user reply content.
Sending short messages to users in different user groups according to the corresponding relation and the sending strategy, wherein FIG. 3 is a schematic diagram of short messages sent to different user groups according to a specific embodiment of the invention; as shown, user group a and user group B are screened out according to different tag combinations.
The following contents are sent to a user group A at a short message sending time through a short message sending channel: specially invite you open personal consumption life charge, enjoy the highest 5 ten thousand yuan, extremely fast arrive account, immediately apply for ABCDEFG to return TD to unsubscribe.
And sending the following contents to the user group B at the other short message sending time through another short message sending channel: and (4) congratulating to obtain 8000 yuan borrowing qualification, and immediately applying for HIJKLMN to return TD subscription after borrowing and returning and having approved the qualification.
And acquiring the short message conversion rates of different user groups after the short message is sent according to the established short message sending strategy.
For example, 100 ten thousand users exist in a user group a, after 100 ten thousand short messages are sent to the user group a according to the policy a, the number of short message receipts and the number of short message replies are obtained through an interface of a proxy channel, and then the number of registered users and the number of card-opening users are obtained based on the number of short message receipts and the number of short message replies; and calculating the short message conversion rate according to the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of registered users and the number of card opening users.
And similarly, calculating the short message receipt conversion rate, the short message reply conversion rate, the short message registration conversion rate and the short message card opening conversion rate after the user group B has 100 universal users and sends 100 thousands of short messages according to the strategy B.
The receipt and the replied data are useful, and the method of the invention can count the touch condition of the user according to the data, such as sending 100 short messages, really touching how many users touch, such as 80 ten thousands; in addition, there are 5 ten thousand users replying, 5000 of them are registered, and finally 1000 users open the card.
The method of the invention can also screen users who have the words of the cursory in the reply content from the users who reply to the TD, and put the screened users into the blacklist. When a short message sending strategy is formulated later, blacklist users are removed, and the conversion rate of the users is improved.
After the short message conversion rate of the user is obtained, a credit short message sending strategy is generated by constructing a strategy optimization model.
As an example, a policy optimization model is generated and trained according to the user tag and the short message conversion rate, and after the policy optimization model is established, the policy optimization model is optimized by using one or more optimization methods of a gradient descent method, a newton method, a quasi-newton method, and a conjugate gradient method. And adjusting the user label based on a strategy optimization model, creating a corresponding relation between the adjusted user label and the new short message sending strategy, and sending the short message based on the new short message sending strategy.
The method of the invention also comprises the following steps: and generating a strategy result report and displaying the strategy result report in a visual mode based on the user group, the short message sending strategy, the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of the registered users, the number of the card-opening users and the short message conversion rate.
Those skilled in the art will appreciate that all or part of the steps to implement the above-described embodiments are implemented as programs (computer programs) executed by a computer data processing apparatus. When the computer program is executed, the method provided by the invention can be realized. Furthermore, the computer program may be stored in a computer readable storage medium, which may be a readable storage medium such as a magnetic disk, an optical disk, a ROM, a RAM, or a storage array composed of a plurality of storage media, such as a magnetic disk or a magnetic tape storage array. The storage medium is not limited to centralized storage, but may be distributed storage, such as cloud storage based on cloud computing.
Embodiments of the apparatus of the present invention are described below, which may be used to perform method embodiments of the present invention. The details described in the device embodiments of the invention should be regarded as complementary to the above-described method embodiments; reference is made to the above-described method embodiments for details not disclosed in the apparatus embodiments of the invention.
Those skilled in the art will appreciate that the modules in the above-described embodiments of the apparatus may be distributed as described in the apparatus, and may be correspondingly modified and distributed in one or more apparatuses other than the above-described embodiments. The modules of the above embodiments may be combined into one module, or further split into multiple sub-modules.
FIG. 4 is a schematic diagram of a short message sending apparatus using a policy optimization model according to the present invention; as shown in the figure, the apparatus 400 of the present invention includes a short message sending strategy formulation and sending module 401, a short message conversion rate obtaining module 402, a strategy optimization model construction module 403, a short message sending strategy updating module 404, and a short message sending updating module 405.
A short message sending strategy making and sending module 401, configured to make a short message sending strategy for different user groups and send a short message according to the strategy.
A short message conversion rate obtaining module 402, configured to obtain short message conversion rates of the different user groups.
A strategic optimization model construction module 403, configured to construct a strategic optimization model.
A short message sending strategy updating module 404, configured to generate a new short message sending strategy by using the strategy optimization model.
And a short message sending update module 405, configured to send a short message based on the new short message sending policy.
FIG. 5 is a schematic diagram of a short message sending strategy making and short message sending module architecture of the short message sending device using the strategy optimization model according to the present invention; as shown in fig. 5, the short message sending strategy making and short message sending module 401 further includes: a characteristic information data obtaining unit 501, a user label creating unit 502, a user group determining unit 503, a corresponding relation creating unit 504 and a short message sending unit 505.
A characteristic information data obtaining unit 501, configured to obtain user characteristic information data.
A user tag creating unit 502, configured to create a user tag based on the user characteristic information data.
A user group determining unit 503, configured to determine the different user groups according to the user tags.
A corresponding relationship creating unit 504, configured to create a corresponding relationship between the different user groups and the short message sending policy.
A short message sending unit 505, configured to send a short message to users in the different user groups according to the sending policy according to the correspondence.
Wherein the strategy optimization model building module further comprises: the short message conversion rate acquisition unit of different user groups and the strategy optimization model generation and training unit.
And the short message conversion rate acquisition unit of different user groups is used for acquiring the user tags of the different user groups and the short message conversion rates of the different user groups.
And the strategy optimization model generating and training unit is used for generating and training a strategy optimization model according to the user label and the short message conversion rate.
The short message sending device using the strategy optimization model further comprises: and the strategy optimization model optimization module is used for optimizing the strategy optimization model by using one or more optimization methods of a gradient descent method, a Newton method, a quasi-Newton method and a conjugate gradient method.
Wherein, the short message sending strategy updating module further comprises: and the user label adjusting unit is used for updating the corresponding relation.
And the user label adjusting unit is used for adjusting the user label based on the strategy optimization model.
And the corresponding relation updating unit is used for establishing the corresponding relation between the adjusted user label and the new short message sending strategy.
Wherein, the short message conversion rate comprises: the short message receipt conversion rate, the short message reply conversion rate, the short message registration conversion rate and the short message card opening conversion rate.
The short message conversion rate obtaining module further comprises: a push short message quantity acquisition unit, a short message receipt and reply quantity acquisition unit,
and the pushed short message quantity acquisition unit is used for acquiring the quantity of the pushed short messages.
And the short message receipt and reply quantity acquisition unit is used for acquiring the quantity of the short message receipt and the quantity of the short message replies.
And the registration number and card opening number acquisition unit is used for acquiring the number of registered users and the number of card opening users based on the number of short message receipts and the number of short message replies.
And the short message conversion rate calculation unit is used for calculating the short message conversion rate according to the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of the registered users and the number of the card opening users.
Wherein, the short message sending strategy further comprises: the system comprises short message sending time, product customization information, a short message sending channel, an agent channel and an agent terminal.
Wherein, the device of the invention also comprises: and the visual display module is used for generating a strategy result report and displaying the strategy result report in a visual mode based on the user group, the short message sending strategy, the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of the registered users, the number of the card-opening users and the short message conversion rate.
In the following, embodiments of the electronic device of the present invention are described, which may be regarded as specific physical implementations for the above-described embodiments of the method and apparatus of the present invention. Details described in the embodiments of the electronic device of the invention should be considered supplementary to the embodiments of the method or apparatus described above; for details which are not disclosed in embodiments of the electronic device of the invention, reference may be made to the above-described embodiments of the method or the apparatus.
Fig. 6 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. An electronic device 600 according to this embodiment of the invention is described below with reference to fig. 6. The electronic device 600 shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 6, the electronic device 600 is embodied in the form of a general purpose computing device. The components of the electronic device 600 may include, but are not limited to: at least one processing unit 610, at least one storage unit 620, a bus 630 that connects the various system components (including the storage unit 620 and the processing unit 610), a display unit 640, and the like.
Wherein the storage unit stores program code executable by the processing unit 610 to cause the processing unit 610 to perform steps according to various exemplary embodiments of the present invention described in the above-mentioned electronic prescription flow processing method section of the present specification. For example, the processing unit 610 may perform the steps as shown in fig. 1.
The storage unit 620 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)6201 and/or a cache memory unit 6202, and may further include a read-only memory unit (ROM) 6203.
The memory unit 620 may also include a program/utility 6204 having a set (at least one) of program modules 6205, such program modules 6205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 600 may also communicate with one or more external devices 700 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 600, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 600 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 650. Also, the electronic device 600 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 660. The network adapter 660 may communicate with other modules of the electronic device 600 via the bus 630. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 600, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments of the present invention described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a computer-readable storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to make a computing device (which can be a personal computer, a server, or a network device, etc.) execute the above-mentioned method according to the present invention. The computer program, when executed by a data processing apparatus, enables the computer readable medium to implement the above-described method of the invention, namely: making a short message sending strategy aiming at different user groups and sending short messages according to the strategy; acquiring the short message conversion rates of different user groups; constructing a strategy optimization model; generating a new short message sending strategy by using the strategy optimization model; and sending the short message based on the new short message sending strategy.
The computer program may be stored on one or more computer readable media, as shown in FIG. 7. The computer readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in embodiments in accordance with the invention may be implemented in practice using a general purpose data processing device such as a microprocessor or a Digital Signal Processor (DSP). The present invention may also be embodied as apparatus or device programs (e.g., computer programs and computer program products) for performing a portion or all of the methods described herein. Such programs implementing the present invention may be stored on computer-readable media or may be in the form of one or more signals. Such a signal may be downloaded from an internet website or provided on a carrier signal or in any other form.
While the foregoing embodiments have described the objects, aspects and advantages of the present invention in further detail, it should be understood that the present invention is not inherently related to any particular computer, virtual machine or electronic device, and various general-purpose machines may be used to implement the present invention. The invention is not to be considered as limited to the specific embodiments thereof, but is to be understood as being modified in all respects, all changes and equivalents that come within the spirit and scope of the invention.
Claims (10)
1. A short message sending method using a strategy optimization model is characterized by comprising the following steps:
making a short message sending strategy aiming at different user groups and sending short messages according to the strategy;
acquiring the short message conversion rates of different user groups;
constructing a strategy optimization model;
generating a new short message sending strategy by using the strategy optimization model;
and sending the short message based on the new short message sending strategy.
2. The method of claim 1, wherein the step of formulating a short message sending strategy for different user groups and sending short messages according to the strategy further comprises:
acquiring user characteristic information data;
creating a user tag based on the user characteristic information data;
determining the different user groups according to the user tags;
creating corresponding relations between the different user groups and the short message sending strategies;
and sending short messages to the users in the different user groups according to the corresponding relation and the sending strategy.
3. The method of any of claims 1-2, wherein constructing a policy optimization model further comprises:
acquiring the user tags of the different user groups and the short message conversion rates of the different user groups;
and generating and training a strategy optimization model according to the user label and the short message conversion rate.
4. The method of any one of claims 1-3, further comprising:
optimizing the strategic optimization model using one or more optimization methods of gradient descent, newton, quasi-newton, and conjugate gradient.
5. The method of any of claims 1-4, wherein generating a new SMS sending strategy using the strategy optimization model comprises:
adjusting a user label based on the policy optimization model;
and establishing a corresponding relation between the adjusted user label and the new short message sending strategy.
6. The method of claims 1-5, wherein the SMS conversion rate comprises:
the short message receipt conversion rate, the short message reply conversion rate, the short message registration conversion rate and the short message card opening conversion rate.
7. The method according to any one of claims 1-6, wherein the step of obtaining the SMS conversion rates of the different user groups further comprises:
acquiring the number of the pushed short messages;
acquiring the number of short message receipts and the number of short message replies;
acquiring the number of registered users and the number of card opening users based on the number of short message receipts and the number of short message replies;
and calculating the short message conversion rate according to the number of the pushed short messages, the number of the short message receipts, the number of the short message replies, the number of registered users and the number of card opening users.
8. A short message sending device using a policy optimization model is characterized by comprising:
the short message sending strategy making and sending module is used for making short message sending strategies aiming at different user groups and sending short messages according to the strategies;
the short message conversion rate acquisition module is used for acquiring the short message conversion rates of the different user groups;
the strategy optimization model building module is used for building a strategy optimization model;
the short message sending strategy updating module is used for generating a new short message sending strategy by using the strategy optimization model;
and the short message sending updating module is used for sending the short message based on the new short message sending strategy.
9. An electronic device, wherein the electronic device comprises:
a processor; and the number of the first and second groups,
a memory storing computer-executable instructions that, when executed, cause the processor to perform the method of any of claims 1-7.
10. A computer readable storage medium, wherein the computer readable storage medium stores one or more programs which, when executed by a processor, implement the method of any of claims 1-7.
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