CN111401938A - Advertisement pushing method, terminal, server and storage medium - Google Patents

Advertisement pushing method, terminal, server and storage medium Download PDF

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Publication number
CN111401938A
CN111401938A CN202010130467.3A CN202010130467A CN111401938A CN 111401938 A CN111401938 A CN 111401938A CN 202010130467 A CN202010130467 A CN 202010130467A CN 111401938 A CN111401938 A CN 111401938A
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terminal
information
positioning
server
advertisement
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CN111401938B (en
Inventor
林进全
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Oppo Chongqing Intelligent Technology Co Ltd
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Oppo Chongqing Intelligent Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30—Services specially adapted for particular environments, situations or purposes
    • H04W4/33—Services specially adapted for particular environments, situations or purposes for indoor environments, e.g. buildings
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30—Services specially adapted for particular environments, situations or purposes
    • H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00—Reducing energy consumption in communication networks
    • Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks

Abstract

The embodiment of the application discloses an advertisement pushing method, a terminal, a server and a storage medium, which are applied to the terminal, wherein the method comprises the following steps: detecting whether a terminal in a preset area range enters a room or not; after detecting that the terminal enters the room, sending a positioning signal to an indoor base station; the positioning signal carries an equipment identification code of the terminal; based on the response of the indoor base station to the positioning signal, acquiring the position information of the terminal according to the equipment identification code; and receiving the target advertisement information pushed by the server based on the acquired position information.

Description

Advertisement pushing method, terminal, server and storage medium
Technical Field
The present application relates to the field of internet technologies, and in particular, to an advertisement delivery method, a terminal, a server, and a storage medium.
Background
With the continuous development of internet technology, information of each merchant is popular, so that the public can know the information, the popularity of products, information and services of each merchant is improved, more consumers can select products, information and services of the consumers, and more profits are earned. The advertisement is a propaganda means for improving the popularity of the goods or services of the merchant, so that the public can know the products or services of the merchant, the probability of the public selecting the merchant is improved, and larger profits are obtained.
However, in the current advertisement delivery, various information is mainly delivered to the public through a network, such as Wireless Fidelity (WIFI) page delivery from a shopping mall, wechat public account delivery from a shopping mall (or a merchant), and two-dimensional code delivery by scanning a merchant on a billboard, and these delivery methods can achieve advertisement information delivery, but still have some defects, such as a large amount of delivery information, inability to perform accurate recommendation according to user preferences, or low usage rate due to the fact that a user actively scans a two-dimensional code.
Disclosure of Invention
The application provides an advertisement pushing method, a terminal, a server and a storage medium, which can carry out advertisement fixed-point delivery aiming at the real-time position of a user, and can increase the effectiveness and the conversion ratio of advertisements so that the pushing result is more accurate.
In order to achieve the purpose, the technical scheme of the application is realized as follows:
in a first aspect, an embodiment of the present application provides an advertisement pushing method, which is applied to a terminal, and the method includes:
detecting whether a terminal in a preset area range enters a room or not;
after detecting that the terminal enters the room, sending a positioning signal to an indoor base station; the positioning signal carries an equipment identification code of the terminal;
based on the response of the indoor base station to the positioning signal, acquiring the position information of the terminal according to the equipment identification code;
and receiving the target advertisement information pushed by the server based on the acquired position information.
In a second aspect, an embodiment of the present application provides an advertisement pushing method, which is applied to a server, and the method includes:
receiving an advertisement push request sent by a terminal;
sending a position detection instruction to the terminal based on the advertisement push request;
acquiring the position information of the terminal based on the response of the terminal to the position detection instruction; the terminal sends a positioning signal to an indoor base station to determine the position information after detecting that the terminal enters the room;
and determining target advertisement information to be pushed based on the acquired position information, and pushing the target advertisement information to the terminal.
In a third aspect, an embodiment of the present application provides a terminal, where the terminal includes a detection unit, a first sending unit, a first obtaining unit, and a first receiving unit; wherein the content of the first and second substances,
the detection unit is configured to detect whether the terminal in a preset area range enters a room;
the first sending unit is configured to send a positioning signal to an indoor base station after detecting that the terminal enters the room; the positioning signal carries an equipment identification code of the terminal;
the first obtaining unit is configured to obtain the location information of the terminal according to the device identification code based on the response of the indoor base station to the positioning signal;
the first receiving unit is configured to receive the target advertisement information pushed by the server based on the acquired location information.
In a fourth aspect, an embodiment of the present application provides a terminal, including a first memory and a first processor; wherein the content of the first and second substances,
the first memory for storing a computer program operable on the first processor;
the first processor, when executing the computer program, is configured to perform the method according to the first aspect.
In a fifth aspect, an embodiment of the present application provides a server, where the server includes a second receiving unit, a second sending unit, and a second obtaining unit; wherein the content of the first and second substances,
the second receiving unit is configured to receive an advertisement push request sent by a terminal;
the second sending unit is configured to send a position detection instruction to the terminal based on the advertisement push request;
the second obtaining unit is configured to obtain the location information of the terminal based on the response of the terminal to the location detection instruction; the terminal sends a positioning signal to an indoor base station to determine the position information after detecting that the terminal enters the room;
the second sending unit is further configured to determine target advertisement information to be pushed based on the acquired position information, and push the target advertisement information to the terminal.
In a sixth aspect, an embodiment of the present application provides a server, where the server includes a second memory and a second processor; wherein the content of the first and second substances,
the second memory for storing a computer program operable on the second processor;
the second processor is adapted to perform the method according to the second aspect when running the computer program.
In a seventh aspect, the present application provides a computer storage medium storing an advertisement push program, where the advertisement push program implements the method according to the first aspect when executed by a first processor or implements the method according to the second aspect when executed by a second processor.
The advertisement push method, the terminal, the server and the storage medium are applied to the terminal, and whether the terminal in the preset area range enters the room or not is detected; after detecting that the terminal enters the room, sending a positioning signal to an indoor base station; the positioning signal carries an equipment identification code of the terminal; based on the response of the indoor base station to the positioning signal, acquiring the position information of the terminal according to the equipment identification code; and receiving the target advertisement information pushed by the server based on the acquired position information. Therefore, the advertisement pushing service can be covered indoors, and the advertisement is put in a fixed point mode according to the real-time position of the user, so that the advertisement effectiveness and the conversion ratio can be increased; meanwhile, the advertisement information can be received in real time according to the position information of the terminal, the interactivity between the advertisement and the user is improved, the advertisement content which meets the requirements of the user can be pushed to the terminal, and the pushing result is more accurate.
Drawings
Fig. 1 is a schematic network architecture diagram of an advertisement information pushing system according to an embodiment of the present application;
fig. 2 is a schematic flowchart of an advertisement delivery method according to an embodiment of the present application;
fig. 3 is a schematic structural diagram for determining whether a terminal is located in a preset area range according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of a time difference of arrival algorithm principle provided in an embodiment of the present application;
fig. 5 is a schematic structural diagram of obtaining terminal location information according to an embodiment of the present disclosure;
FIG. 6 is a flowchart illustrating another advertisement push method according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of a terminal according to an embodiment of the present disclosure;
fig. 8 is a schematic structural diagram of another terminal according to an embodiment of the present disclosure;
fig. 9 is a schematic hardware structure diagram of a terminal according to an embodiment of the present disclosure;
fig. 10 is a schematic structural diagram of a server according to an embodiment of the present application;
fig. 11 is a schematic hardware structure diagram of a server according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant application and are not limiting of the application. It should be noted that, for the convenience of description, only the parts related to the related applications are shown in the drawings.
During network activity of the terminal, advertisements may typically be pushed to the user. The current advertisement push is mainly pushed by a WIFI page of a market, that is, when a terminal held by a user is connected with the WIFI of the market, the user jumps to a specified page of a terminal browser and pushes information through the page; or, the information can also be pushed by a WeChat public number of a shopping mall (or a merchant); or, advertisement information can be pushed by scanning the two-dimensional code of the merchant on the billboard.
In practical applications, although all of these push methods can realize the pushing of the advertisement information, there still exist some drawbacks. Specifically, for a shopping mall WIFI page push mode, on one hand, the browser page push content is limited, and it is difficult to cover all merchants; on the other hand, the push mode is passive push, the skip page can be checked only after the WIFI is connected, and the user cannot actively check the skip page, namely the push mode cannot be accurately matched with the user; for the push mode of the WeChat public number, the precondition is complex, the user is required to add the WeChat public number and enter the WeChat public number for checking, accurate recommendation cannot be carried out according to the current position and past preference of the user, meanwhile, the public number needs to be maintained by a market (or a merchant), the cost is high, and the popularization of all merchants is difficult; in addition, for the merchant two-dimensional code pushing mode, on one hand, a user needs to actively scan the two-dimensional code, so that the utilization rate of the user is low; on the other hand, the method has the carrier limitation, and a market (or a merchant) needs to be provided with carriers such as a billboard printed with a two-dimensional code. Therefore, the current push modes cannot be accurately recommended according to the preference of the user, so that the pushed advertisements do not necessarily meet the actual requirements of the user.
Referring to fig. 1, a schematic diagram of a network architecture of an advertisement information pushing system provided by an embodiment of the present application is shown. As shown in fig. 1, the advertisement information push system may include a terminal 10 and a server 20, the terminal 10 and the server 20 are located in a network 30, and the network 30 may be a wireless network or a wired network. Wherein, the network communication between the terminal 10 and the server 20 can be realized through the network 30, so that the data interaction between the terminal 10 and the server 20 can be carried out.
Here, a client may be operated inside the terminal 10, and a server may be operated inside the server 20. For example, in the embodiment of the present application, a client corresponding to an advertisement push program runs inside the terminal 10, and a server corresponding to the client runs in the server 20; based on the network 30, the client can perform data interaction with the server 20 through the network, so as to perform data interaction with the server running on the server 20. That is to say, the advertisement push method according to the embodiment of the present application may be implemented through interaction between a terminal and a server; specifically, after the terminal determines the position information, the server can determine the target advertisement information according to the position information of the terminal and then sends the target advertisement information to the terminal, so that the advertisement fixed-point delivery can be carried out aiming at the real-time position of the user, the advertisement effectiveness and the conversion ratio can be increased, and the delivery result is more accurate.
Embodiments of the present application will be described in detail below with reference to the accompanying drawings.
In an embodiment of the present application, referring to fig. 2, a flowchart of an advertisement push method provided by the embodiment of the present application is shown. As shown in fig. 2, the method may include:
s201: detecting whether a terminal in a preset area range enters a room or not;
it should be noted that the method is applied to the terminal. Wherein, a third party application program, such as an advertisement push program, can be installed in the terminal. Here, the terminal may be a mobile terminal such as a smart phone, a tablet computer, a palmtop computer, a notebook computer, a Personal Digital Assistant (PDA), a Portable Media Player (PMP), a navigation device, a wearable device, and a fixed terminal such as a digital TV, a desktop computer, and the like; the embodiments of the present application are not particularly limited.
It should be noted that the preset area range indicates a vicinity area including the destination, that is, an area having a preset distance from the destination. Here, if the destination is a mall, the preset area range indicates a nearby area including the mall; whether the mobile terminal enters the room or not indicates whether the mobile terminal enters the mall or not; if the destination is a supermarket, the preset area range represents a nearby area including the supermarket; and whether to enter indoors means whether to enter into a supermarket.
In addition, before detecting whether the terminal in the preset area range enters the room, it is also required to determine whether the terminal is in the preset area range. Specifically, in some embodiments, before S201, the method may further include:
network positioning is carried out on the terminal to obtain a network positioning result;
matching the network positioning result with a preset area range in a preset map;
and if the network positioning result is within the preset area range, determining that the terminal is in the preset area range.
In the embodiment of the present application, the positioning method can be divided into outdoor positioning and indoor positioning. For outdoor positioning, the positioning mode may include a network positioning mode and a satellite positioning mode; the network Positioning mode includes WIFI Positioning, traffic Positioning, and the like, and the satellite Positioning mode includes a Global Positioning System (GPS) Positioning mode, a Beidou Positioning mode, and the like. Here, the network positioning method is not high in positioning accuracy, but is more power-saving than the satellite positioning method, and is suitable for being periodically turned on.
That is, a positioning module is integrated inside the terminal, and the positioning module can be turned on once every a period of time to perform network positioning once. In addition, a preset map is stored in the terminal; therefore, by carrying out network positioning on the terminal, a network positioning result can be obtained; then matching the obtained network positioning result with a preset area range in a preset map; when the network positioning result is out of the preset area range, the terminal is not in the preset area range; and when the network positioning result is within the preset area range, indicating that the terminal is in the preset area range. As shown in fig. 3, a schematic structural diagram for determining whether a terminal is located in a preset area range according to an embodiment of the present application is shown; in fig. 3, the destination is a market, and the area within the dashed line frame is a preset area range; if the user is near the building 1, the building 2 or the building 3 along the walking route of the pedestrian, namely the user does not enter the area in the dashed line frame, the handheld terminal of the user is not in the preset area range; if the user is in the area within the incoming dashed line box, indicating that the user is near the store, the user holds the terminal in the preset area range.
Further, when it is determined that the terminal is within the preset area range, it is required to detect whether the terminal enters the mall at this time. Specifically, in some embodiments, for S201, the detecting whether the terminal in the preset area enters the room may include:
when the terminal is in the preset area range, starting a satellite positioning function of the terminal, and measuring a satellite signal strength value received by the terminal;
comparing the measured satellite signal strength value with a preset strength threshold value;
and if the measured satellite signal intensity value is smaller than a preset intensity threshold value, determining that the terminal enters the indoor space.
It should be noted that, when it is determined that the terminal is located in the preset area range by using network positioning, at this time, it is necessary to determine whether the terminal enters indoors by using satellite positioning. The satellite can comprise a GPS positioning satellite or a Beidou positioning satellite.
Assuming that a GPS positioning satellite is taken as an example, if the terminal is in the preset area range, the GPS positioning function may be turned on, a satellite signal transmitted by the GPS satellite is received, and a received satellite signal strength value is measured; after the satellite signal strength value is obtained through measurement, the satellite signal strength value can be compared with a preset strength threshold value; when the satellite signal strength value is greater than or equal to the preset strength threshold value, the GPS satellite signal is better, and the terminal can be considered not to enter the room; when the satellite signal strength value is smaller than the preset strength threshold value, the GPS satellite signal is very weak, and the terminal can be considered to enter the room at this time.
In addition, after the GPS positioning function is turned on, if the GPS satellite signal cannot be searched for or received, it can be considered that the terminal has entered indoors. Therefore, in some embodiments, after the turning on of the satellite positioning function of the terminal, the method may further include:
and if the terminal does not receive the satellite signal, determining that the terminal enters the room.
That is, because the GPS satellite signal cannot be received indoors or the signal strength is very weak, when the terminal falls within the preset area range, the GPS positioning function can be started, and then whether the terminal enters the mall room or not is judged according to the received GPS satellite signal strength value; if the GPS satellite signal cannot be received or the signal intensity value is lower than the preset intensity threshold value, the terminal can be considered to enter the room.
S202: after detecting that the terminal enters the room, sending a positioning signal to an indoor base station; the positioning signal carries an equipment identification code of the terminal;
it should be noted that, when the terminal enters the room, indoor positioning may be used. The indoor positioning can be realized by a positioning signal sent by an Ultra Wide Band (UWB) module built in the terminal; here, the positioning signal is a UWB positioning signal, and the positioning signal carries, in addition to the device identification code of the terminal, a signal that has time stamp information and can be received by the corresponding positioning device and calculate position information.
It should be noted that the indoor base station may include a plurality of indoor base stations. Generally, about every 100 square meters of area is uniformly distributed with 4 indoor base stations, but is not particularly limited. Therefore, after the terminal enters the room, the positioning signals can be sent to the indoor base stations through the built-in UWB module, and the position information of the terminal can be conveniently determined subsequently.
S203: based on the response of the indoor base station to the positioning signal, acquiring the position information of the terminal according to the equipment identification code;
it should be noted that, after receiving the positioning signal, the indoor base station may determine the arrival time of the positioning signal to calculate the location information of the terminal. Specifically, in some implementations, the obtaining the location information of the terminal according to the device identification code based on the response of the indoor base station to the positioning signal may include:
determining the arrival time of the positioning signal through the indoor base station, and sending the arrival time and the equipment identification code to positioning equipment; the positioning equipment is used for calculating the position information of the terminal according to the arrival time and a preset algorithm;
and acquiring the position information of the terminal from the positioning equipment according to the equipment identification code.
Here, the preset algorithm may be a Time Difference of Arrival (TDOA) algorithm. TDOA is a wireless location technology, and uses time difference to perform location. Specifically, the distance of a signal source is determined by measuring the time of the signal reaching the base station; the distance from the signal source to each base station is then used to determine the location information of the signal. However, absolute time is generally difficult to measure, and by comparing the absolute time difference between the arrival of a signal at each base station, a hyperbola having a base station as a focus and a distance difference as a major axis can be formed, and the intersection of the hyperbolas is the position of the signal. That is, the TDOA algorithm is an improvement of a Time of Arrival (TOA) algorithm, which determines the location information of the terminal by using the Time difference between signals received by a plurality of base stations, rather than directly using the Time of Arrival of the signals.
Assuming that there are 4 indoor base stations, a distance between the terminal and the first indoor base station is represented by r1, a distance between the terminal and the second indoor base station is represented by r2, a distance between the terminal and the third indoor base station is represented by r3, and a distance between the terminal and the fourth indoor base station is represented by r 4; the TDOA equation is as follows,
Figure BDA0002395645270000091
Figure BDA0002395645270000092
from the equations (1) and (2), the following set of equations can be obtained,
Figure BDA0002395645270000093
where c denotes a speed of light, t1 denotes an arrival time of the positioning signal at the first indoor base station, t2 denotes an arrival time of the positioning signal at the second indoor base station, t3 denotes an arrival time of the positioning signal at the third indoor base station, t4 denotes an arrival time of the positioning signal at the fourth indoor base station, and the position information of the first indoor base station is (x)1,y1,z1) The location information of the second indoor base station is (x)2,y2,z3) The location information of the third indoor base station is (x)3,y3,z3) The position information of the fourth indoor base station is (x)4,y4,z4). Thus, the positional information (x) of the terminal can be calculated from the equation (3)i,yi,zi)。
Fig. 4 is a schematic structural diagram illustrating a principle of a time difference of arrival algorithm provided in an embodiment of the present application. In fig. 4, a terminal 10, four UWB base stations (41, 42, 43, 44) and a positioning device 45 are included; the UWB module built in the terminal 10 sends UWB positioning signals to the four indoor base stations, respectively, and the positioning signals carry the device identification codes of the terminal 10; when 4 UWB base stations receive the positioning signal sent by the terminal 10, the four UWB base stations may calculate the arrival time of the respective positioning signal, and then send the arrival time and the received device identification code to the positioning device 45, respectively; the positioning device 45 calculates the location information of the terminal by using the TDOA algorithm and stores the location information. Here, the positioning device 45 may include a mall main control system and a mall positioning server; specifically, the arrival time and the received device identification code may be respectively sent to a mall master control system; and then the main control system of the market calculates the position information of the terminal by using the TDOA algorithm, and then stores the position information and the equipment identification code in a market positioning server.
Further, in some embodiments, the method may further comprise: and establishing network connection between the terminal and the positioning equipment (or the market positioning server).
Therefore, the terminal can establish connection with the positioning equipment (or the market positioning server) through a network (such as a mobile network or a WIFI network) while sending the positioning signal, so that the position information of the terminal can be read from the positioning equipment in real time according to the equipment identification code of the terminal. As shown in fig. 5, a network connection is established between the terminal 10 and the positioning device 45; specifically, the terminal 10 transmits its own device identification code to the positioning device 45; then, the positioning device 45 returns the corresponding location information to the terminal 10 according to the device identification code, that is, the terminal 10 obtains the corresponding location information from the positioning device 45 in real time according to the device identification code.
S204: and receiving the target advertisement information pushed by the server based on the acquired position information.
In the embodiment of the application, the advertisement push method can be realized through interaction between the terminal and the server. Specifically, after the terminal determines the location information, the server may determine the target advertisement information according to the location information of the terminal and then transmit the target advertisement information to the terminal.
It should be noted that the terminal may also present the targeted advertisement information after receiving it. Specifically, in some embodiments, for S204, after the receiving the targeted advertisement information pushed by the server, the method may further include:
and displaying the target advertisement information on an interface of the terminal in a prompt box form.
Further, in some embodiments, for S204, after the receiving the targeted advertisement information pushed by the server, the method may further include:
determining a target merchant based on the target advertisement information;
and displaying the distance or path information between the terminal and the target merchant on an interface of the terminal.
That is, after receiving the target advertisement information pushed by the server, the terminal may display the target advertisement information in a prompt box form on an interface of the terminal; after the target manufacturer to which the user is going is determined, the distance or the path information between the terminal and the target manufacturer can be displayed on the interface of the terminal, so that the navigation service is provided. That is, after the target advertisement information is determined, advertisement recommendation can be performed on the user in a targeted manner; or, the preferential activities of the nearby merchants can be automatically popped up by combining with a preset map in the terminal; even when the user is interested in the recommended advertisement content, the UWB module can be used to provide the user with path planning and navigation services after clicking the advertisement content.
It should be further noted that before detecting whether the terminal in the preset area enters the room, the terminal first needs to send an advertisement push request to the server, that is, the terminal needs to start an advertisement push program, so that the server will push advertisement information to the terminal (or the user). Thus, in some embodiments, prior to S201, the method may further comprise:
sending an advertisement push request to the server;
and receiving a position detection instruction sent by the server based on the response of the server to the advertisement push request.
Here, the advertisement push request instructs the server to acquire the target advertisement information associated with the location information. In this way, after receiving the advertisement push request, the server sends a location detection instruction to the terminal, so as to instruct the terminal to determine its location information.
In the embodiment of the application, the positioning module built in the terminal can be used for periodic network positioning, and matching is carried out by combining a built-in preset map, so that behavior detection of whether to enter a market can be realized; the UWB module arranged in the terminal can be used for sending UWB positioning signals and equipment identification codes outwards, and positioning equipment in a commercial site can be combined to obtain the position information of the terminal in real time; in addition, according to an advertisement pushing program built in the terminal, advertisement fixed-point pushing can be carried out according to the position information acquired in real time, and path display and indoor navigation are provided; therefore, the built-in map of the terminal can be combined, the user can be identified on the map by approaching the merchant or goods, and the user can conveniently and visually check in-store preferential information; and the path navigation from the user to the target merchant in the market can be realized, so that the user is prevented from getting lost in the market or being unable to find the embarrassment of the merchant.
The embodiment provides an advertisement pushing method which is applied to a terminal. Whether a terminal in a preset area range enters a room is detected; after detecting that the terminal enters the room, sending a positioning signal to an indoor base station; the positioning signal carries an equipment identification code of the terminal; based on the response of the indoor base station to the positioning signal, acquiring the position information of the terminal according to the equipment identification code; and receiving the target advertisement information pushed by the server based on the acquired position information. Therefore, the advertisement pushing service can be covered indoors, and the advertisement is put in a fixed point mode according to the real-time position of the user, so that the advertisement effectiveness and the conversion ratio can be increased; meanwhile, the advertisement information can be received in real time according to the position information of the terminal, the interactivity between the advertisement and the user is improved, the advertisement content which meets the requirements of the user can be pushed to the terminal, and the pushing result is more accurate.
In another embodiment of the present application, refer to fig. 6, which shows a flowchart of another advertisement push method provided in an embodiment of the present application. As shown in fig. 6, the method may include:
s601: receiving an advertisement push request sent by a terminal;
it should be noted that the method is applied to a server. Wherein, a third party application program, such as an advertisement push program, can be installed in the terminal. When the advertisement push program is run in the terminal, the terminal can interactively communicate with the server through the network.
Therefore, when the terminal runs the advertisement pushing program, the terminal also sends an advertisement pushing request to the server; the advertisement push request is used for indicating the server to acquire target advertisement information associated with the position information of the terminal; in this way, after receiving the advertisement push request, the server further sends a location detection instruction to the terminal.
S602: sending a position detection instruction to the terminal based on the advertisement push request;
it should be noted that, after receiving the advertisement push request, the server also sends a location detection instruction to the terminal to obtain location information of the terminal.
S603: acquiring the position information of the terminal based on the response of the terminal to the position detection instruction;
here, the location information is determined by the terminal transmitting a positioning signal to the indoor base station after detecting entry indoors. Specifically, after the terminal receives the position detection instruction, the terminal determines whether the terminal is in a preset area range through network positioning, and then detects the behavior of the terminal, namely detects whether the terminal in the preset area range enters a room; after detecting that the terminal enters the room, the terminal also sends a positioning signal to an indoor base station to determine the position information of the terminal, and finally, the server can acquire the position information of the terminal from the terminal according to the interactive communication between the terminal and the server; thus, the server can acquire the position information of the terminal according to the response of the terminal to the position detection instruction.
S604: and determining target advertisement information to be pushed based on the acquired position information, and pushing the target advertisement information to the terminal.
It should be noted that, after acquiring the location information, the server may determine the target advertisement information corresponding to the location information, and then push the target advertisement information to the terminal.
Specifically, in some embodiments, the determining the target advertisement information to be pushed based on the obtained location information may include:
searching advertisement information according to the position information to obtain merchant sales promotion information within a preset distance from the position information;
determining the obtained merchant promotional information as the targeted advertising information.
Specifically, in some embodiments, the determining the target advertisement information to be pushed based on the obtained location information may include:
acquiring a history push record of the terminal;
and analyzing and processing according to the position information, the historical pushing record and the merchant sales promotion information, and determining the target advertisement information.
It should be noted that after the server acquires the location information, the server may search for advertisement information according to the location information, acquire merchant sales promotion information within a preset distance from the location information, and use the merchant sales promotion information as target advertisement information; alternatively, a historical push record (such as a user portrait, a user habit, a user preference, and the like) of the terminal may be obtained, and then analysis processing may be performed according to the location information, the historical push record, the merchant promotion information, and the like, so as to determine the target advertisement information, which is not limited in this embodiment of the application.
That is, after the server acquires the location information, the server may specifically recommend advertisements to the user according to past history push records of user habits, preferences and the like, and/or preferential activities (such as merchant promotion information) of merchants near the location information. For example, decision analysis is carried out according to the past user picture, the current position information of the user and the preferential promotion information of nearby merchants, the decision analysis comprises the steps of carrying out analysis processing such as classification, collection and integration on the information, then appropriate target advertisement information is selected and then is pushed to a terminal, and the advertisement information of the user is pushed; therefore, the interactivity between the pushed advertisements and the users is improved, the interest of the users in the pushed advertisements can be improved to a certain degree, and the advertisement value of the pushed advertisements is further improved.
The embodiment provides an advertisement pushing method which is applied to a server. Receiving an advertisement push request sent by a terminal; sending a position detection instruction to the terminal based on the advertisement push request; acquiring the position information of the terminal based on the response of the terminal to the position detection instruction; the terminal sends a positioning signal to an indoor base station to determine the position information after detecting that the terminal enters the room; and determining target advertisement information to be pushed based on the acquired position information, and pushing the target advertisement information to the terminal. Therefore, the advertisement pushing service can be covered indoors, and the advertisement is put in a fixed point mode according to the real-time position of the user, so that the advertisement effectiveness and the conversion ratio can be increased; meanwhile, the interactivity between the advertisement and the user is improved, the advertisement content which meets the requirements of the user can be pushed to the terminal, and the pushing result is more accurate.
In another embodiment of the present application, based on the same inventive concept as the previous embodiment, refer to fig. 7, which shows a schematic structural diagram of a terminal 70 provided in an embodiment of the present application. As shown in fig. 7, the terminal 70 may include a detecting unit 701, a first sending unit 702, a first obtaining unit 703 and a first receiving unit 704; wherein the content of the first and second substances,
a detection unit 701 configured to detect whether a terminal in a preset area range enters a room;
a first sending unit 702, configured to send a positioning signal to an indoor base station after detecting that the terminal enters the indoor; the positioning signal carries an equipment identification code of the terminal;
a first obtaining unit 703 configured to obtain, based on a response of the indoor base station to the positioning signal, location information of the terminal according to the device identification code;
a first receiving unit 704 configured to receive the targeted advertisement information pushed by the server based on the acquired location information.
In the above scheme, referring to fig. 8, the terminal 70 may further include a positioning unit 705, a matching unit 706, and a first determining unit 707; wherein the content of the first and second substances,
a positioning unit 705 configured to perform network positioning on the terminal to obtain a network positioning result;
a matching unit 706 configured to match the network positioning result with a preset area range in a preset map;
a first determining unit 707 configured to determine that the terminal is in the preset area range if the network positioning result falls within the preset area range.
In the above scheme, referring to fig. 8, the terminal 70 may further include an opening unit 708 and a comparing unit 709; wherein the content of the first and second substances,
a starting unit 708 configured to start a satellite positioning function of the terminal and measure a satellite signal strength value received by the terminal when the terminal is in the preset area range;
a comparing unit 709 configured to compare the measured satellite signal strength value with a preset strength threshold;
the first determining unit 707 is further configured to determine that the terminal enters the room if the measured satellite signal strength value is less than a preset strength threshold.
In the above solution, the first determining unit 707 is further configured to determine that the terminal enters the room if the terminal does not receive the satellite signal.
In the above scheme, the satellite includes a GPS positioning satellite or a beidou positioning satellite.
In the above solution, the first sending unit 702 is further configured to determine an arrival time of the positioning signal through the indoor base station, and send the arrival time and the device identification code to a positioning device; the positioning equipment is used for calculating the position information of the terminal according to the arrival time and a preset algorithm;
the first obtaining unit 703 is specifically configured to obtain the location information of the terminal from the positioning device according to the device identification code.
In the above scheme, the preset algorithm is a time difference of arrival TODA algorithm.
In the above solution, the first sending unit 702 is further configured to send an advertisement push request to the server; the advertisement push request instructs the server to acquire target advertisement information associated with the position information;
the first receiving unit 704 is further configured to receive a location detection instruction sent by the server based on a response of the server to the advertisement push request.
In the above solution, referring to fig. 8, the terminal 70 may further include a display unit 710 configured to display the target advertisement information in a form of a prompt box on an interface of the terminal.
In the above solution, the first determining unit 707 is further configured to determine a target merchant based on the target advertisement information;
the display unit 710 is further configured to display information about a distance or a path between the terminal and the target merchant on an interface of the terminal.
It is understood that in this embodiment, a "unit" may be a part of a circuit, a part of a processor, a part of a program or software, etc., and may also be a module, or may also be non-modular. Moreover, each component in the embodiment may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware or a form of a software functional module.
Based on the understanding that the technical solution of the present embodiment essentially or a part contributing to the prior art, or all or part of the technical solution may be embodied in the form of a software product stored in a storage medium, and include several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) or a processor (processor) to execute all or part of the steps of the method of the present embodiment. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Therefore, the present embodiment provides a computer storage medium applied to the terminal 70, wherein the computer storage medium stores an advertisement push program, and the advertisement push program realizes the method of any one of the preceding embodiments when executed by the first processor.
Based on the above-mentioned composition of the terminal 70 and the computer storage medium, referring to fig. 9, it shows a specific hardware structure example of the terminal 70 provided in the embodiment of the present application, which may include: a first communication interface 901, a first memory 902, and a first processor 903; the various components are coupled together by a first bus system 904. It is understood that the first bus system 904 is used to enable communications among the components. The first bus system 904 includes a power bus, a control bus, and a status signal bus in addition to a data bus. For clarity of illustration, however, the various buses are labeled as first bus system 904 in fig. 9. Wherein the content of the first and second substances,
a first communication interface 901, configured to receive and transmit signals in a process of receiving and transmitting information with other external network elements;
a first memory 902 for storing a computer program capable of running on the first processor 903;
a first processor 903 for performing, when running the computer program, the following:
detecting whether a terminal in a preset area range enters a room or not;
after detecting that the terminal enters the room, sending a positioning signal to an indoor base station; the positioning signal carries an equipment identification code of the terminal;
based on the response of the indoor base station to the positioning signal, acquiring the position information of the terminal according to the equipment identification code;
and receiving the target advertisement information pushed by the server based on the acquired position information.
It is understood that the first Memory 902 in the embodiments of the present application may be either a volatile Memory or a non-volatile Memory, or may include both volatile and non-volatile memories, wherein the non-volatile Memory may be a Read-Only Memory (ROM), a Programmable Read-Only Memory (Programmable ROM, PROM), an Erasable Programmable Read-Only Memory (Erasable PROM, EPROM), an Electrically Erasable Programmable Read-Only Memory (Electrically Erasable EPROM, EEPROM), or a flash Memory.
The first processor 903 may be an integrated circuit chip having signal processing capability. In implementation, the steps of the above method may be performed by integrated logic circuits of hardware or instructions in the form of software in the first processor 903. The first processor 903 may be a general-purpose processor, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), an off-the-shelf Programmable Gate Array (FPGA) or other Programmable logic device, discrete Gate or transistor logic device, or discrete hardware components. The various methods, steps, and logic blocks disclosed in the embodiments of the present application may be implemented or performed. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of the method disclosed in connection with the embodiments of the present application may be directly implemented by a hardware decoding processor, or implemented by a combination of hardware and software modules in the decoding processor. The software module may be located in ram, flash memory, rom, prom, or eprom, registers, etc. storage media as is well known in the art. The storage medium is located in the first memory 902, and the first processor 903 reads information in the first memory 902, and completes the steps of the method in combination with hardware thereof.
For a hardware implementation, the processing units may be implemented within one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital signal processing devices (DSP devices, DSPDs), Programmable logic devices (Programmable devices, P L D), Field-Programmable gate arrays (FPGAs), general purpose processors, controllers, microcontrollers, microprocessors, other electronic units configured to perform the functions described herein, or a combination thereof.
Optionally, as another embodiment, the first processor 903 is further configured to execute the method of any one of the foregoing embodiments when running the computer program.
The embodiment provides a terminal, which may include a detection unit, a first sending unit, a first obtaining unit and a first receiving unit; the system comprises a detection unit, a control unit and a display unit, wherein the detection unit is configured to detect whether a terminal in a preset area range enters a room or not; the first sending unit is configured to send a positioning signal to an indoor base station after detecting that the terminal enters the room; the positioning signal carries an equipment identification code of the terminal; a first obtaining unit configured to obtain, based on a response of the indoor base station to the positioning signal, position information of the terminal according to the device identification code; a first receiving unit configured to receive the targeted advertisement information pushed by the server based on the acquired location information. Therefore, the advertisement pushing service can be covered indoors, and the advertisement is put in a fixed point mode according to the real-time position of the user, so that the advertisement effectiveness and the conversion ratio can be increased; meanwhile, the advertisement information can be received in real time according to the position information of the terminal, the interactivity between the advertisement and the user is improved, the advertisement content which meets the requirements of the user can be pushed to the terminal, and the pushing result is more accurate.
In yet another embodiment of the present application, based on the same inventive concept as the foregoing embodiment, refer to fig. 10, which shows a schematic structural diagram of a server 100 according to an embodiment of the present application. As shown in fig. 10, the server 100 may include a second receiving unit 1001, a second transmitting unit 1002, and a second acquiring unit 1003; wherein the content of the first and second substances,
a second receiving unit 1001 configured to receive an advertisement push request sent by a terminal;
a second sending unit 1002, configured to send a location detection instruction to the terminal based on the advertisement push request;
a second obtaining unit 1003 configured to obtain location information of the terminal based on a response of the terminal to the location detection instruction; the terminal sends a positioning signal to an indoor base station to determine the position information after detecting that the terminal enters the room;
the second sending unit 1002 is further configured to determine target advertisement information to be pushed based on the acquired location information, and push the target advertisement information to the terminal.
In the above scheme, referring to fig. 10, the server 100 may further include a second determining unit 1004; wherein the content of the first and second substances,
the second obtaining unit 1003 is further configured to perform advertisement information search according to the location information, and obtain merchant promotion information within a preset distance from the location information;
a second determining unit 1004 configured to determine the obtained merchant promotion information as the target advertisement information.
In the above solution, the second obtaining unit 1003 is further configured to obtain a history push record of the terminal;
the second determining unit 1004 is further configured to perform analysis processing according to the location information, the historical push records, and the merchant promotion information, and determine the target advertisement information.
It is understood that in this embodiment, a "unit" may be a part of a circuit, a part of a processor, a part of a program or software, etc., and may also be a module, or may also be non-modular. Moreover, each component in the embodiment may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware or a form of a software functional module.
The integrated unit, if implemented in the form of a software functional module and not sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the present embodiment provides a computer storage medium applied to the server 100, the computer storage medium storing an advertisement push program, which when executed by the second processor implements the method of any one of the foregoing embodiments.
Based on the above-mentioned components of the server 100 and the computer storage medium, referring to fig. 11, which shows a specific hardware structure example of the server 100 provided in the embodiment of the present application, the specific hardware structure example may include: a second communication interface 1101, a second memory 1102 and a second processor 1103; the various components are coupled together by a second bus system 1104. It will be appreciated that the second bus system 1104 is used to enable communications for connections between these components. The second bus system 1104 includes a power bus, a control bus, and a status signal bus in addition to the data bus. For clarity of illustration, however, the various buses are labeled as the second bus system 1104 in FIG. 11. Wherein the content of the first and second substances,
a second communication interface 1101 for receiving and transmitting signals during the process of transmitting and receiving information to and from other external network elements;
a second memory 1102 for storing a computer program operable on the second processor 1103;
a second processor 1103, configured to, when running the computer program, perform:
receiving an advertisement push request sent by a terminal;
sending a position detection instruction to the terminal based on the advertisement push request;
acquiring the position information of the terminal based on the response of the terminal to the position detection instruction; the terminal sends a positioning signal to an indoor base station to determine the position information after detecting that the terminal enters the room;
and determining target advertisement information to be pushed based on the acquired position information, and pushing the target advertisement information to the terminal.
Optionally, as another embodiment, the second processor 1103 is further configured to, when running the computer program, perform the method of any of the preceding embodiments.
It is to be understood that the second memory 1102 is similar in hardware functionality to the first memory 902, and the second processor 1103 is similar in hardware functionality to the first processor 903; and will not be described in detail herein.
The embodiment provides a server, which may include a second receiving unit, a second sending unit, and a second obtaining unit; the second receiving unit is configured to receive an advertisement push request sent by a terminal; a second sending unit configured to send a position detection instruction to the terminal based on the advertisement push request; a second obtaining unit configured to obtain location information of the terminal based on a response of the terminal to the location detection instruction; the terminal sends a positioning signal to an indoor base station to determine the position information after detecting that the terminal enters the room; and the second sending unit is also configured to determine target advertisement information to be pushed based on the acquired position information and push the target advertisement information to the terminal. Therefore, the advertisement pushing service can be covered indoors, and the advertisement is put in a fixed point mode according to the real-time position of the user, so that the advertisement effectiveness and the conversion ratio can be increased; meanwhile, the interactivity between the advertisement and the user is improved, the advertisement content which meets the requirements of the user can be pushed to the terminal, and the pushing result is more accurate.
It should be noted that, in the present application, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.
The methods disclosed in the several method embodiments provided in the present application may be combined arbitrarily without conflict to obtain new method embodiments.
Features disclosed in several of the product embodiments provided in the present application may be combined in any combination to yield new product embodiments without conflict.
The features disclosed in the several method or apparatus embodiments provided in the present application may be combined arbitrarily, without conflict, to arrive at new method embodiments or apparatus embodiments.
The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims (18)

1. An advertisement pushing method is applied to a terminal, and comprises the following steps:
detecting whether a terminal in a preset area range enters a room or not;
after detecting that the terminal enters the room, sending a positioning signal to an indoor base station; the positioning signal carries an equipment identification code of the terminal;
based on the response of the indoor base station to the positioning signal, acquiring the position information of the terminal according to the equipment identification code;
and receiving the target advertisement information pushed by the server based on the acquired position information.
2. The method according to claim 1, wherein before the detecting whether the terminal in the preset area enters the room, the method further comprises:
network positioning is carried out on the terminal to obtain a network positioning result;
matching the network positioning result with a preset area range in a preset map;
and if the network positioning result is within the preset area range, determining that the terminal is in the preset area range.
3. The method according to claim 1, wherein the detecting whether the terminal in the preset area enters the room comprises:
when the terminal is in the preset area range, starting a satellite positioning function of the terminal, and measuring a satellite signal strength value received by the terminal;
comparing the measured satellite signal strength value with a preset strength threshold value;
and if the measured satellite signal intensity value is smaller than a preset intensity threshold value, determining that the terminal enters the indoor space.
4. The method of claim 3, wherein after the turning on the satellite positioning function of the terminal, the method further comprises:
and if the terminal does not receive the satellite signal, determining that the terminal enters the room.
5. The method of claim 1, wherein the satellite comprises a Global Positioning System (GPS) positioning satellite or a Beidou positioning satellite.
6. The method of claim 1, wherein the obtaining the location information of the terminal according to the device identification code based on the response of the indoor base station to the positioning signal comprises:
determining the arrival time of the positioning signal through the indoor base station, and sending the arrival time and the equipment identification code to positioning equipment; the positioning equipment is used for calculating the position information of the terminal according to the arrival time and a preset algorithm;
and acquiring the position information of the terminal from the positioning equipment according to the equipment identification code.
7. The method according to claim 6, wherein the predetermined algorithm is a time difference of arrival (TODA) algorithm.
8. The method according to claim 1, wherein before the detecting whether the terminal in the preset area enters the room, the method further comprises:
sending an advertisement push request to the server; the advertisement push request instructs the server to acquire target advertisement information associated with the position information;
and receiving a position detection instruction sent by the server based on the response of the server to the advertisement push request.
9. The method of claim 1, wherein after receiving the targeted advertisement information pushed by the server, the method further comprises:
and displaying the target advertisement information on an interface of the terminal in a prompt box form.
10. The method according to any one of claims 1 to 9, wherein after said receiving the targeted advertisement information pushed by the server, the method further comprises:
determining a target merchant based on the target advertisement information;
and displaying the distance or path information between the terminal and the target merchant on an interface of the terminal.
11. An advertisement pushing method is applied to a server, and the method comprises the following steps:
receiving an advertisement push request sent by a terminal;
sending a position detection instruction to the terminal based on the advertisement push request;
acquiring the position information of the terminal based on the response of the terminal to the position detection instruction; the terminal sends a positioning signal to an indoor base station to determine the position information after detecting that the terminal enters the room;
and determining target advertisement information to be pushed based on the acquired position information, and pushing the target advertisement information to the terminal.
12. The method of claim 11, wherein determining the target advertisement information to be pushed based on the obtained location information comprises:
searching advertisement information according to the position information to obtain merchant sales promotion information within a preset distance from the position information;
determining the obtained merchant promotional information as the targeted advertising information.
13. The method of claim 11, wherein determining the target advertisement information to be pushed based on the obtained location information comprises:
acquiring a history push record of the terminal;
and analyzing and processing according to the position information, the historical pushing record and the merchant sales promotion information, and determining the target advertisement information.
14. A terminal is characterized by comprising a detection unit, a first sending unit, a first obtaining unit and a first receiving unit; wherein the content of the first and second substances,
the detection unit is configured to detect whether the terminal in a preset area range enters a room;
the first sending unit is configured to send a positioning signal to an indoor base station after detecting that the terminal enters the room; the positioning signal carries an equipment identification code of the terminal;
the first obtaining unit is configured to obtain the location information of the terminal according to the device identification code based on the response of the indoor base station to the positioning signal;
the first receiving unit is configured to receive the target advertisement information pushed by the server based on the acquired location information.
15. A terminal, characterized in that the terminal comprises a first memory and a first processor; wherein the content of the first and second substances,
the first memory for storing a computer program operable on the first processor;
the first processor, when executing the computer program, is configured to perform the method of any of claims 1 to 10.
16. A server is characterized by comprising a second receiving unit, a second sending unit and a second obtaining unit; wherein the content of the first and second substances,
the second receiving unit is configured to receive an advertisement push request sent by a terminal;
the second sending unit is configured to send a position detection instruction to the terminal based on the advertisement push request;
the second obtaining unit is configured to obtain the location information of the terminal based on the response of the terminal to the location detection instruction; the terminal sends a positioning signal to an indoor base station to determine the position information after detecting that the terminal enters the room;
the second sending unit is further configured to determine target advertisement information to be pushed based on the acquired position information, and push the target advertisement information to the terminal.
17. A server, characterized in that the server comprises a second memory and a second processor; wherein the content of the first and second substances,
the second memory for storing a computer program operable on the second processor;
the second processor, when executing the computer program, is configured to perform the method of any of claims 11 to 13.
18. A computer storage medium, characterized in that the computer storage medium stores an advertisement push program, which when executed by a first processor implements the method of any one of claims 1 to 10, or when executed by a second processor implements the method of any one of claims 11 to 13.
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CN114022256A (en) * 2022-01-06 2022-02-08 中国银联股份有限公司 Information acquisition method, terminal, system and medium based on offline shopping
CN114143718A (en) * 2021-11-03 2022-03-04 珠海格力电器股份有限公司 Target positioning method, device, system, storage medium and electronic equipment
CN115866033A (en) * 2022-11-22 2023-03-28 中国联合网络通信集团有限公司 Network point pushing method and device based on edge calculation, server and storage medium
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