CN109584705B

CN109584705B - Map display method and device

Info

Publication number: CN109584705B
Application number: CN201710909095.2A
Authority: CN
Inventors: 陈婷; 孔祥来
Original assignee: Beijing Sogou Technology Development Co Ltd
Current assignee: Beijing Sogou Technology Development Co Ltd
Priority date: 2017-09-29
Filing date: 2017-09-29
Publication date: 2021-09-17
Anticipated expiration: 2037-09-29
Also published as: CN109584705A

Abstract

The application discloses a map display method and device, wherein the method comprises the following steps: the method comprises the steps of firstly, positioning the current position of a target user using the equipment through positioning map display equipment, then, determining the identity type of the target user according to the current position, then, predicting information interested by the target user according to the identity type in a map area containing the current position, and displaying the information in a map. Therefore, the information can be displayed for different users in a targeted manner according to the guessed user identity type, so that the users can acquire the information interested by themselves as soon as possible.

Description

Map display method and device

Technical Field

The present application relates to the field of map technologies, and in particular, to a map display method and device.

Background

Currently, when a user accesses a map, a map product locates a map display device and displays map information of a located position and a surrounding area on the map display device, but for different users, when the located position is the same, the displayed map information is the same.

Therefore, the existing map display mode does not perform personalized map display according to different conditions of the user (such as the user identity, recent preference of the user, season of the user and the like), so that the user cannot acquire interested map information as soon as possible. For example, as a mom, after living in a cell for a long time, a family library is found near the mom when the mom bends for a walk, but such information is important for the mom, but the existing map cannot display targeted information for users with different identities.

Disclosure of Invention

The main purpose of the present application is to provide a map display method and device, which can display information that may be of interest to a user.

In a first aspect, the present application provides a map displaying method, including:

locating a current position of a target user;

determining the identity type of the target user at the current position;

and predicting the information interested by the target user according to the identity type in the map area containing the current position, and displaying the interested information.

Optionally, the method further includes:

acquiring a user operation record, wherein the user operation record comprises a historical operation record of the target user in a map and/or a historical operation record in the Internet;

determining the specific identity of the target user under the identity type according to the user operation record;

then, the predicting the information of interest of the target user according to the identity type includes:

and predicting the information which is interested by the target user according to the specific identity of the target user under the identity type.

Optionally, the determining, according to the user operation record, a specific identity of the target user in the identity type includes:

detecting whether the target user sets an exclusive name for at least one point of interest poi in the map;

if so, extracting the poi closest to the current position from the at least one poi; if the distance difference between the extracted poi and the current position is smaller than a preset distance threshold, determining the specific identity of the target user under the identity type according to the extracted exclusive name of the poi;

if not, determining the specific identity of the target user under the identity type according to the user operation record.

Optionally, the presenting the information of interest includes:

and selecting one or more types of information to be displayed:

information related to a proper name set for the poi by the target user in a map;

information related to the preference of the target user within a preset time period;

information relating to the time the target user accessed the map;

information related to a home role of the target user.

Optionally, the presenting the information of interest includes:

displaying information with regional characteristics of the map region according to the current map display level;

or displaying the information which is interested by the target user according to the position attribute of the current position.

Optionally, the displaying the information in which the target user is interested according to the location attribute of the current location includes:

if the current position is located at or near the accommodation place, displaying one or more of scenic spot information, consumption information and travel information;

if the current position is located in or near a scenic spot, showing scenic spot information, wherein the scenic spot information comprises a complete area of the scenic spot and/or scenic spot information in the scenic spot;

and if the current position is located in or near the business circle, displaying the information of the consumer product which is interested by the target user.

In a second aspect, the present application provides a map presenting apparatus, the apparatus comprising:

the position positioning unit is used for positioning the current position of the target user;

the type determining unit is used for determining the identity type of the target user at the current position;

the information prediction unit is used for predicting the information which is interested by the target user according to the identity type in a map area containing the current position;

and the information display unit is used for displaying the interested information.

Optionally, the apparatus further comprises:

the record acquisition unit is used for acquiring a user operation record, wherein the user operation record comprises a historical operation record of the target user in a map and/or a historical operation record in the Internet;

the identity determining unit is used for determining the specific identity of the target user under the identity type according to the user operation record;

the information prediction unit is specifically configured to predict, in a map area including the current location, information that the target user is interested in according to a specific identity of the target user under the identity type.

Optionally, the identity determining unit includes:

a name detection subunit, configured to detect whether the target user sets an exclusive name for at least one point of interest poi in the map;

an identity determination subunit, configured to, if the target user sets an exclusive name for at least one poi in the map, extract a poi closest to the current location from the at least one poi; if the distance difference between the extracted poi and the current position is smaller than a preset distance threshold, determining the specific identity of the target user under the identity type according to the extracted exclusive name of the poi;

the identity determining subunit is further configured to trigger the identity determining unit to determine, according to the user operation record, a specific identity of the target user in the identity type if the target user does not set an exclusive name for at least one poi in the map.

Optionally, the information presentation unit is specifically configured to select one or more of the following types of information for presentation:

information relating to the time the target user accessed the map;

information related to a home role of the target user.

Optionally, the information presenting unit includes:

the first display subunit is used for displaying information with regional characteristics of the map region according to the current map display level;

or, the second presentation subunit is configured to present, according to the location attribute of the current location, information that the target user is interested in.

Optionally, the second presentation subunit includes:

the classified display subunit is used for displaying one or more of scenic spot information, consumption information and travel information if the current position is located at or near the accommodation place;

a scenic spot display subunit, configured to display scenic spot information if the current position is located in or near a scenic spot, where the scenic spot information includes a complete area of the scenic spot and/or scenic spot information in the scenic spot;

and the product display subunit is used for displaying the information of the consumption product which the target user is interested in if the current position is located in or near the business circle.

In a third aspect, the present application provides a map rendering apparatus comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured for execution by the one or more processors to include instructions for:

locating a current position of a target user;

determining the identity type of the target user at the current position;

In a fourth aspect, the present application provides a non-transitory computer readable storage medium having instructions that, when executed by a processor of a device, enable the device to perform a map presentation method, the method comprising:

locating a current position of a target user;

determining the identity type of the target user at the current position;

In a fifth aspect, the present application provides a computer program product containing instructions which, when run on a computer, cause the computer to perform a map representation method, the method comprising:

locating a current position of a target user;

determining the identity type of the target user at the current position;

According to the map display method and the map display device, the current position of a target user using the device is located through the map display device, then the identity type of the target user is determined according to the current position, namely the possible identity of the target user is guessed, then information interested by the target user is predicted according to the identity type in a map area containing the current position, and information display is carried out in a map. Therefore, the information can be displayed for different users in a targeted manner according to the guessed user identity type, so that the users can acquire the information interested by themselves as soon as possible.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a flowchart of a map display method according to an embodiment of the present disclosure;

FIG. 2 is a schematic representation of a map interface provided in an embodiment of the present application;

fig. 3 is a second flowchart of a map display method according to an embodiment of the present application;

fig. 4 is a flowchart of a specific identity determination method provided in an embodiment of the present application;

FIG. 5 is a second flowchart of a map displaying method according to an embodiment of the present application;

FIG. 6 is a third schematic view of a map interface display provided in the present embodiment;

FIG. 7 is a fourth schematic view of a map interface presentation provided in an embodiment of the present application;

FIG. 8 is a fifth schematic view of a map interface provided in an embodiment of the present application;

FIG. 9 is a schematic diagram illustrating a map display apparatus according to an embodiment of the present disclosure;

fig. 10 is a block diagram of a structure of a map display device as a terminal according to an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

In a conventional map display mode, when the positioning positions of different users are the same, the map information displayed on the map is the same. However, for different users with the same positioning location, the map information that different users are interested in is different due to different situations of different users, such as different user identities, different recent preferences, and the like.

Obviously, the traditional map display mode does not perform personalized map display according to different conditions of the user, so that the user cannot acquire interested map information as soon as possible.

Therefore, the map display method is provided in the embodiment of the application, so that when a user accesses a map, information which may be interested by the user can be displayed on the map in a targeted manner for different users, and therefore the user can acquire the information which is interested by the user as soon as possible, and user experience is improved.

First embodiment

As shown in fig. 1, a flowchart of a map displaying method provided in an embodiment of the present application is provided, where the method includes the following steps:

s101: the current location of the target user is located.

In this embodiment, the target user may be understood as a user who uses the same map presentation device. Since the map display device needs to locate the current location of the target user and display the located location and information that may be of interest to the target user on the map, the map display device should be a device having a location function and an electronic map display function, such as a smart phone, a tablet computer, an electronic book reader, a notebook computer, a laptop computer, and the like having a Global Positioning System (GPS) function and an electronic map display function.

It can be understood that, since the current location of the target user is consistent with the current location of the map presentation device carried by the target user, when the target user uses the map product through the map presentation device, the map product locates the map presentation device by using the locating function of the map product, and uses the located location as the current location of the target user.

S102: and determining the identity type of the target user at the current position.

It should be noted that the identity type can be understood as a possible identity of the target user, such as a tourist user, a cell resident, a company employee, a shopping consumer, etc. When the location positions of the target users are different, the identity types of the target users may change according to the different location positions, for example, if the target user is currently located in a residential building of a cell, the identity type of the target user may be the residential building of the cell, and if the target user is currently located in an office building, the identity type of the target user may be a company employee.

In this embodiment, after the current location of the target user is located, since each location on the map corresponds to a location attribute, the location attribute can be understood as a type to which the location belongs, such as a scenic spot, a business district, a residential district, and the like. Moreover, the location attribute corresponding to each location can reflect the identity type of the user at the location, so that the identity type of the target user can be determined by the location attribute of the current location of the target user.

For example, if the current location of the target user is a security gate and the location attribute corresponding to the security gate is a scenic spot, the identity type of the target user may be considered as a tourist user; if the current position of the target user is a market and the position attribute corresponding to the market is a consumption place, the identity type of the target user can be considered as a shopping consumer; if the current location of the target user is an office building and the location attribute corresponding to the office building is an office place, the identity type of the target user can be considered as a company employee, and the like.

S103: and predicting the information interested by the target user according to the identity type in the map area containing the current position, and displaying the interested information.

When the identity types of the target users are different, the information focused by the target users may be different, that is, the information interested by the target users may be different, for example, when the identity type of the target users is tourism users, the target users may be more interested in nearby famous sceneries and feature snacks, and for example, when the identity type of the users is shopping consumers, the target users may be more interested in nearby shopping circles or shopping malls. Therefore, the information which is possibly interested by the target user can be determined according to the identity type of the target user, and the information is displayed on the relevant position in the map area containing the current position.

For ease of understanding, reference is now made to FIG. 3 for illustration.

A map interface as shown in FIG. 2 presents a schematic diagram assuming that the current location of the target user is a Huarun five color City shopping mall. Since the location attribute corresponding to the current location is a business circle, it can be considered that the identity type of the target user may be a shopping consumer, and therefore, the target user may be considered to be more interested in the preferential information and the consumption price of a mall or a shop near the current location. Thus, store discount information (such as 30% discount in sanfu outdoor) and consumption price (such as 32 yuan consumed by everyone in SNOOPY GARDEN) in the shopping center and its surrounding areas in the five color city can be used as information that the target user may be interested in, and the information that the target user may be interested in is displayed at the corresponding position in the map area, that is, "30% discount" is displayed at the position of "sanfu outdoor" store, and "end 32" is displayed at the position of "SNOOPY GARDEN" store.

In summary, according to the map display method provided in this embodiment, a current location of a target user using a device is located by locating the map display device, then an identity type of the target user is determined according to the current location, that is, a possible identity of the target user is guessed, then, in a map area including the current location, information that the target user is interested in is predicted according to the identity type, and information display is performed in a map. Therefore, the information can be displayed for different users in a targeted manner according to the guessed user identity type, so that the users can acquire the information interested by themselves as soon as possible.

Second embodiment

Further, for different users with the same location attribute of the current location, the information of interest of the different users may also be different due to the difference in age, gender, preference, and the like of the different users. For example, for a resident a and a resident B who live in the same cell, although both the resident a and the resident B are interested in traffic information around the cell, if the resident a is a full-time mom, it may be more interested in receiving road condition information on which children go to school and go to school, and if the resident B is an office worker, it may be more interested in road condition information on which children go to work and go to work. Obviously, even if the position attributes of the current positioning positions of the resident a and the resident B are the same, the respective interested map information is different due to the difference of the respective identities.

Therefore, in order to more accurately represent information of interest to the user, the identity of the target user needs to be guessed more accurately. As shown in fig. 3, a flowchart of a map displaying method provided in an embodiment of the present application is provided, where the method includes the following steps:

step S301: the current location of the target user is located.

Step S302: and determining the identity type of the target user at the current position.

It should be noted that steps S301 and S302 are the same as steps S101 and S102 in the first embodiment, please refer to the related description in the first embodiment, and are not repeated herein.

Step 303: and acquiring a user operation record.

Wherein, the user operation record includes a historical operation record of the target user in a map (e.g. a webpage map on a PC side, a map APP, etc.) and/or a historical operation record in the internet. In this embodiment, the user operation record on the same device may be regarded as the operation record of the same target user using the device.

For example, the historical operating records of the target user in the map may include one or more of the following records: the map product may include, for example, registration information (demographic characteristics such as age, gender, occupation, and the like) of a target user in the map product, location record information (current location information, historical location information, and the like), search record information (search for a certain map location or route between two map locations, and the like), travel mode record information (current travel mode, historical travel mode, and the like), setting a proper name for a Point of Interest (Point of Interest, poi) (for example, setting a certain poi to "home" or "company", and the like), a preset route name (for example, setting a traffic route from "home to company", "company to home", and the like), and the like.

For example, the historical operating records of the target user in the internet may include one or more of the following records: registration information, shopping record information, search record information, browsing record information, collection record information and the like of the target user at each website of the internet. The target user's registration information (e.g., personal registration information such as WeChat, microblog, etc.) may include demographic characteristics (e.g., age, health status, occupation, marital, cultural level, etc.) of the target user.

Step S304: and determining the specific identity of the target user under the identity type according to the user operation record.

According to the user operation record of the target user, personal characteristic information such as age, gender, occupation and the like of the target user can be acquired, and recent behavior habits and preferences of the target user can also be acquired. Therefore, after the user operation record of the target user is obtained, the specific identity of the target user under the corresponding identity type can be determined more accurately according to the user operation record. The identity type of the target user is guessed through the position attribute of the current position, and then the specific identity of the target user is further guessed according to the user operation record of the target user.

For example, it is assumed that the current location of the target user is a mall, and it is known from the user operation record of the target user that the gender of the target user is female and the age of the target user is 30 years, and recently, baby products such as a baby diaper and a baby bed are frequently purchased from the internet. Based on the above, according to the current position of the target user, the identity type of the target user can be guessed as a shopping consumer, and further, the target user can be guessed as a mom according to the user operation record of the target user, so that the specific identity of the target user can be determined as the mom shopping.

For another example, it is assumed that the current location of the target user is a certain shop on the pedestrian street in Nanjing, Shanghai, and it is known that the company address and the family address of the target user are both in Beijing City according to the user operation record of the target user, and a train ticket from Beijing to Shanghai is purchased on a travel website in the near future. Based on this, it can be guessed that the identity type of the target user is likely to be a shopping consumer according to the current location of the target user, and further, it can be guessed that the target user is likely to be a tourism user who travels from beijing to shanghai according to the user operation record of the target user, so that it can be determined that the specific identity of the target user is the tourism user who is shopping.

Step S305: and predicting the information interested by the target user according to the specific identity of the target user in the identity type, and displaying the interested information.

According to the specific identity of the target user, the information which is possibly interested by the target user is predicted in a targeted mode, and the predicted information is displayed on the corresponding position in the map area containing the current position.

In summary, the map display method provided in this embodiment further determines the specific identity of the target user in the corresponding identity type, where the specific identity is an identity that is more matched with the target user, and therefore, the information predicted based on the specific identity is more accurate.

Further, some users set the proper name of the destination in the map product in order to avoid re-inputting the destination location of the frequent route in the map each time the user searches the frequent route by using the map. For the situation, the specific identity of the user can be determined by directly utilizing the map position of the user with the preset proper name.

Referring to the flow chart of the specific identity determination method shown in fig. 4, the following steps are included:

s401: detecting whether the target user sets a proper name for at least one interest point poi in the map, if so, executing step S402, and if not, executing step S304.

In this embodiment, the proper name of the poi may be preset for the target user according to the relationship between the poi and the target user. For example, assuming that a certain poi is a cell and the cell is the residence of the target user, the specific name of the poi may be set to "home"; for another example, assuming that a certain poi is an office building and the office building is the work place of the target user, the proper name of the poi may be set as "company"; for another example, assuming a poi is a school of the target user, the proper name of the poi may be set to "school".

S402: extracting a poi closest to the current location from the at least one poi; and if the distance difference between the extracted poi and the current position is smaller than a preset distance threshold, determining the specific identity of the target user under the identity type according to the extracted exclusive name of the poi.

The preset distance threshold may be an actual distance between the extracted poi and the current location, and the actual distance may be determined according to a distance between the extracted poi and the current location on the map and the current map scale.

It should be noted that, when the distance difference between the extracted poi and the current location is smaller than the preset distance threshold, the current location may be considered to be at or near the extracted poi location.

Since the extracted proper name of the poi can reflect the identity of the target user, the specific identity of the target user under the corresponding identity type can be determined according to the proper name. For example, if the extracted poi's proper name is "home", the specific identity of the target user may be considered as a cell resident; if the extracted special name of the poi is 'company', the specific identity of the target user can be considered as a company employee; if the extracted poi has the proper name of "school", the specific identity of the target user can be considered as a school teacher or a student.

To facilitate understanding of the steps shown in fig. 4, reference is now made to fig. 5 for illustration.

As shown in fig. 5, a schematic diagram of a map interface is shown, assuming that a target user presets proper names for two poi in a map product, which are "home" and "company", respectively, and locates a current location of the target user as a location a, and the preset distance threshold is 500 meters. Based on this, distance differences between the poi corresponding to the current location a and the "home" and the poi corresponding to the "company" (i.e. the location B) are determined, for example, 15 km and 20 m, respectively, and since the distance difference between the poi corresponding to the "company" and the current location a is smaller than the distance difference between the poi corresponding to the "home" and the current location a, further, since the distance difference between the poi corresponding to the "company" and the current location a is 20 m and the distance difference is smaller than the preset distance threshold value of 500 m, the current location of the target user can be considered to be near the company, and thus the specific identity of the target user can be determined to be a company employee.

As can be seen, in this embodiment, if an exclusive name is preset for at least one poi in a map by a target user, a poi closest to a current location is extracted from the map, and when a distance difference between the extracted poi and the current location is smaller than a preset distance, the target user is considered to be at or near the poi, so that a specific identity of the target user can be determined according to the exclusive name of the poi, and further, information that may be interested by the user can be shown in a targeted manner for different users according to the specific identity.

Third embodiment

In an implementation manner of this embodiment, in the step S103 or the step S305, "show the information of interest," one or more types of information in the following 4 types of information may be specifically selected for showing, and please refer to the related descriptions of the first embodiment or the second embodiment for the rest, which is not described herein again.

(1) Information related to the proper name set for the poi by the target user in the map.

Such information may be acquired based on the current location of the target user, such as traffic information around the current location, bank information, party information, restaurant information, government information, store information, and so forth.

For example, as shown in fig. 6, if the current location of the target user is a cell and the proper name corresponding to the cell is "home", the information displayed by the map for the target user may include: the position and the office time of a residence committee, the position and the office time of a property, the position and the telephone of a dispatching place, the position and the operation time of a bus station or a subway station, the position and the operation time of a supermarket and the like near a cell; if the current location of the target user is an office building and the corresponding proper name of the office building is "company", the information displayed by the map for the target user may include: the location and operating time of a bus station or subway station near a company, the location of a bank counter or ATM machine, the location and operating time of a restaurant or cafe, and the like.

(2) Information related to the target user's taste within a preset time period.

The information may be obtained based on the current location of the target user and a user operation record, such as shop preference information, venue preference information, and the like around the current location, which are recently preferred by the target user.

For example, assuming that the current location of the target user is an office building, and the target user has recently searched for fitness equipment, fitness venues, etc. on the website, indicating that the target user has recently liked fitness, the information displayed by the map for the target user may include: position, price and preferential information of a fitness venue near an office building; if the target user has recently searched for a sichuan dish on the website and/or has a consumption record of a related restaurant on the website, the information displayed by the map for the target user may further include: the position, price and preferential information of the Sichuan dish restaurant near the office building, the position of a newly-opened Sichuan dish restaurant and the like.

For another example, assuming that the current location of the target user is a school and the target user has recently searched a brand of overcoat on the shopping website, the information presented by the map for the target user may include: location, offer information, etc. about the brand exclusive store near the school.

(3) And information related to the time when the target user accesses the map.

The information may be obtained based on the current location of the target user and the current time of accessing the map, for example, the information may be traffic information, shopping mall preference information, playing type information, and the like around the current location of the target user within a period of time, and the information displayed may be different when the target user accesses the map for different periods of time.

For example, assuming that the current location of the target user is an office building, if the time when the target user accesses the map is dinner time or afternoon tea time, the information presented by the map for the target user may include: preferential information of each restaurant or convenience store near the office building during dinner time or during the time of leaving the tea in the afternoon, and the like; if the time when the target user accesses the map is the off-duty time, the information that the map shows for the target user may include: the real-time operation state of bus stations or subway stations near office buildings in the off-duty time period, the real-time road condition information of vehicle roads in the off-duty time period and the like.

For another example, assuming that the current location of the target user is a residential district, if the time when the target user accesses the map is a weekday, the information that the map presents for the target user may include: preferential information of a supermarket or a restaurant near a community in the recent week, real-time operation states of bus stations or subway stations in the time periods of going to work and going to work, real-time road condition information of vehicle roads in the time periods of going to work and the like; if the time when the target user accesses the map is holiday, the information that the map shows for the target user may include: the position and the entrance ticket price of a park or an amusement park near a cell, preferential information of a market or a restaurant in holidays and the like.

(4) Information related to the home role of the target user.

The information may be obtained according to the current location of the target user and the home role, such as shop preference information, venue preference information, and the like around the current location of the target user, and the information may be of interest to the target user as a role in the home.

For example, assuming that the current location of the target user is a mall, if the family role of the target user is mom, the information displayed by the map for the target user may include: the position, price, preferential information and the like of a shop selling baby products in the market; assuming that the current location of the target user is a cell, if the family role of the target user is mom, the information displayed by the map for the target user may include: the position, price and preferential information of the playing or training place of the children near the community.

Further, after determining the identity type or the specific identity of the target user as the travel user according to the first embodiment or the second embodiment, in an implementation manner of this embodiment, the step of "presenting the information of interest" in the step S103 or the step S305 may include any one of the following steps 1 and 2:

step 1: and displaying the information with the regional characteristics of the map region according to the current map display level.

It will be appreciated that the map may be displayed at different display levels, may be displayed at a default display level when the map is opened, and may change the current display level of the map when the user performs a zoom operation on the map.

The regional features displayed by the map at different display levels are different, for example, at one display level, the regional feature information displayed by the map may include country-level famous sceneries and core landmarks in each province, such as the great wall of Beijing; in another display level, the regional characteristic information displayed by the map may include more known scenic spots, main streets and the like in a certain urban area, such as a southern gong and drum lane in an eastern city of Beijing.

Therefore, in this embodiment, information having the regional characteristics of the map region, such as a business district, a core landmark, a famous scenery spot, etc., in the map region can be displayed according to different map display levels, so that the tourism user can integrally know the characteristics of the map region according to the information displayed by the current map.

For ease of understanding, it will now be illustrated with reference to fig. 7 how information featuring an area of the map area is presented according to the current map display level.

Assuming that the tourist user is travelling in beijing, when the tourist user opens the map product and zooms the current map display level to the city level (i.e. beijing city), as shown in fig. 7, the map product may display information having regional characteristics of beijing city according to the current map display level, where the information may include: trade circles in Beijing (such as national trade, Sanyuan bridge, Yuquan, Pan home), core landmarks (such as Tiananmen), well-known shopping areas (such as Western bills, Wangfu well), etc.

Step 2: and displaying the information which is interested by the target user according to the position attribute of the current position.

In this embodiment, after the current location of the tourist user is obtained, information that may be of interest to the tourist user may be guessed according to the location attribute of the current location, for example, the information may be the location and price of a feature snack near the current location, the location and fare of a famous scenery spot, the location of a core landmark, and the like. Specifically, step 2 may include:

(1) and if the current position is located at or near the accommodation place, displaying one or more of scenic spot information, consumption information and travel information.

In one embodiment, such a presentation may present featured spots, gouges, shopping, public transportation points, car rental points, etc. near the lodging location. For example, when the current location of the travel user is located at the zhongxing hotel, the location and the operation time of a bus station or a subway station near the zhongxing hotel, the location and the per-person consumption price of a restaurant, the opening time and the fare price of a famous scenic spot, and the like can be displayed.

(2) And if the current position is located in or near a scenic spot, showing scenic spot information, wherein the scenic spot information comprises a complete area of the scenic spot and/or scenic spot information in the scenic spot.

In one embodiment, the display mode can display complete face areas and internal known small scenic spots of a scenic spot, displays more scenic spots along with adjustment of the map view of a user, and can provide information such as fast query (such as entrance and exit of the scenic spot, catering, toilets, ferries and the like in the scenic spot), scenic spot people flow and the like. For example, as shown in fig. 8, a map interface displays a map that shows the entire area of the Yihe garden, the locations and names of the attractions in the Yihe garden (e.g., Wenchang pavilion, Doubao pavilion, Yangxuan, corridor), and the locations of the entrances and exits of the Yihe garden (e.g., West door, side door, North palace door), when the current location of the travel user is located in the Yihe garden.

(3) And if the current position is located in or near the business circle, displaying the information of the consumer product which is interested by the target user.

In one embodiment, the display mode can focus on displaying discount information, special food information (current city special food), special local product information and the like of the categories which are prone to shopping recently by the user. For example, when the current location of the travel user is located as a western bill, the location and price of Beijing feature snacks near the western bill, etc. can be presented.

Therefore, in the embodiment, after the identity type or the specific identity of the target user is determined to be the tourism user, the information with the regional characteristics of the map region can be displayed according to the current map display level, or the information which is possibly interested by the target user can be displayed according to the position attribute of the current position, so that the information which is possibly interested by the tourism user can be displayed for different tourism users in a targeted manner, and the tourism user can acquire the information which is interested by the tourism user as soon as possible.

Fourth embodiment

Referring to fig. 9, a schematic composition diagram of a map displaying apparatus provided in an embodiment of the present application is shown, where the apparatus includes:

a position locating unit 901 for locating the current position of the target user;

a type determining unit 902, configured to determine an identity type of the target user at the current location;

an information prediction unit 903, configured to predict, in a map area including the current location, information that is of interest to the target user according to the identity type;

an information presenting unit 904 for presenting the information of interest.

In one embodiment of the present application, the apparatus further comprises:

then, the information predicting unit 903 is specifically configured to predict, in the map area including the current location, information that the target user is interested in according to the specific identity of the target user in the identity type.

In one embodiment of the present application, the identity determination unit includes:

In an embodiment of the present application, the information presenting unit 904 is specifically configured to select one or more of the following types of information for presentation:

information relating to the time the target user accessed the map;

information related to a home role of the target user.

In one embodiment of the present application, the information presentation unit 904 includes:

In one embodiment of the present application, the second presentation subunit includes:

Embodiments of the present application also provide a map presentation apparatus, which includes a memory, and one or more programs, where the one or more programs are stored in the memory, and configured to be executed by the one or more processors, and the one or more programs include instructions for:

locating a current position of a target user;

determining the identity type of the target user at the current position;

In one embodiment of the present application, the method further comprises:

In an embodiment of the application, the determining, according to the user operation record, a specific identity of the target user in the identity type includes:

In an embodiment of the present application, the presenting the information of interest includes:

and selecting one or more types of information to be displayed:

information relating to the time the target user accessed the map;

information related to a home role of the target user.

In an embodiment of the present application, the presenting, according to the location attribute of the current location, information in which the target user is interested includes:

Fig. 10 is a block diagram illustrating a map presentation apparatus 1000 as a terminal according to an exemplary embodiment. For example, the device 1000 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, and the like.

Referring to fig. 10, device 1000 may include one or more of the following components: processing component 1002, memory 1004, power component 1006, multimedia component 1008, audio component 1010, input/output (I/O) interface 1012, sensor component 1014, and communications component 1016.

The processing component 1002 generally controls the overall operation of the device 1000, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing elements 1002 may include one or more processors 1020 to execute instructions to perform all or a portion of the steps of the methods described above. Further, processing component 1002 may include one or more modules that facilitate interaction between processing component 1002 and other components. For example, the processing component 1002 may include a multimedia module to facilitate interaction between the multimedia component 1008 and the processing component 1002.

The memory 1004 is configured to store various types of data to support operation at the device 1000. Examples of such data include instructions for any application or method operating on device 1000, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 1004 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power supply component 1006 provides power to the various components of the device 1000. The power components 1006 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device 1000.

The multimedia component 1008 includes a screen that provides an output interface between the device 1000 and a user. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide motion action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 1008 includes a front facing camera and/or a rear facing camera. The front camera and/or the rear camera may receive external multimedia data when the device 1000 is in an operating mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component 1010 is configured to output and/or input audio signals. For example, the audio component 1010 may include a Microphone (MIC) configured to receive external audio signals when the device 1000 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory 1004 or transmitted via the communication component 1016. In some embodiments, audio component 1010 also includes a speaker for outputting audio signals.

I/O interface 1012 provides an interface between processing component 1002 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly 1014 includes one or more sensors for providing status assessment of various aspects of the device 1000. For example, sensor assembly 1014 may detect the open/closed status of device 1000, the relative positioning of components, such as a display and keypad of device 1000, the change in position of device 1000 or a component of device 1000, the presence or absence of user contact with device 1000, the orientation or acceleration/deceleration of device 1000, and the change in temperature of device 1000. The sensor assembly 1014 may include a proximity sensor configured to detect the presence of a nearby item without any physical contact. The sensor assembly 1014 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 1014 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

Communications component 1016 is configured to facilitate communications between device 1000 and other devices in a wired or wireless manner. The device 1000 may access a wireless network based on a communication standard, such as WiFi, 2G or 10G, or a combination thereof. In an exemplary embodiment, the communication component 1016 receives a broadcast signal or broadcast associated information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communications component 1016 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device 1000 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as the memory 1004 comprising instructions, executable by the processor 1020 of the device 1000 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

Embodiments of the present application further provide a non-transitory computer-readable storage medium, where instructions in the storage medium, when executed by a processor of a device (terminal or server), enable the device to perform a map presentation method, where the method includes:

locating a current position of a target user;

determining the identity type of the target user at the current position;

In one embodiment of the present application, the method further comprises:

and selecting one or more types of information to be displayed:

information relating to the time the target user accessed the map;

information related to a home role of the target user.

The present application also provides a computer program product containing instructions which, when run on a computer, cause the computer to perform a map presentation method, the method comprising:

locating a current position of a target user;

determining the identity type of the target user at the current position;

In one embodiment of the present application, the method further comprises:

and selecting one or more types of information to be displayed:

information relating to the time the target user accessed the map;

information related to a home role of the target user.

Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the application disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice in the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.

It will be understood that the present application is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the application is limited only by the attached claims

The above description is only exemplary of the present application and should not be taken as limiting the present application, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.

The method and the device for map display provided by the present application are introduced in detail, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Those of ordinary skill in the art will understand that: all or part of the steps for realizing the method embodiments can be completed by hardware related to program instructions, the program can be stored in a computer readable storage medium, and the program executes the steps comprising the method embodiments when executed; and the aforementioned storage medium may be at least one of the following media: various media that can store program codes, such as read-only memory (ROM), RAM, magnetic disk, or optical disk.

It should be noted that, in the present specification, all the embodiments are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus and system embodiments, since they are substantially similar to the method embodiments, they are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described embodiments of the apparatus and system are merely illustrative, and the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The above description is only one specific embodiment of the present application, but the scope of the present application is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present application should be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. A map presenting method, comprising:

locating a current position of a target user;

determining the identity type of the target user at the current position;

the determining the specific identity of the target user under the identity type according to the user operation record comprises:

if not, determining the specific identity of the target user under the identity type according to the user operation record;

predicting the information interested by the target user according to the identity type in a map area containing the current position, and displaying the interested information;

the predicting the information of interest of the target user according to the identity type comprises:

2. The method of claim 1, wherein said presenting said information of interest comprises:

and selecting one or more types of information to be displayed:

information relating to the time the target user accessed the map;

information related to a home role of the target user.

3. The method of claim 1, wherein said presenting said information of interest comprises:

4. The method of claim 3, wherein the presenting the information of interest to the target user according to the location attribute of the current location comprises:

5. A map presentation apparatus, comprising:

the identity determination unit comprises:

the identity determining subunit is further configured to trigger the identity determining unit to determine, according to the user operation record, a specific identity of the target user in the identity type if the target user does not set an exclusive name for at least one poi in the map;

the information prediction unit is specifically configured to predict, in a map area including the current location, information that the target user is interested in according to a specific identity of the target user in the identity type;

6. The device according to claim 5, wherein the information presenting unit is specifically configured to select one or more of the following types of information for presentation:

information relating to the time the target user accessed the map;

information related to a home role of the target user.

7. The apparatus according to claim 5, wherein the information presentation unit comprises:

8. The apparatus of claim 7, wherein the second presentation subunit comprises:

9. A map presentation apparatus comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by one or more processors, the one or more programs comprising instructions for:

locating a current position of a target user;

determining the identity type of the target user at the current position;

10. A non-transitory computer-readable storage medium having instructions therein, which when executed by a processor of a device, enable the device to perform a map presentation method, the method comprising:

locating a current position of a target user;

determining the identity type of the target user at the current position;