CN111178918A

CN111178918A - Shopping guide system and method, intelligent shelf system and electronic equipment

Info

Publication number: CN111178918A
Application number: CN201811332360.6A
Authority: CN
Inventors: 熊红亮; 魏新波; 李帅
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-11-09
Filing date: 2018-11-09
Publication date: 2020-05-19
Also published as: WO2020094029A1

Abstract

The embodiment of the invention provides a shopping guide system and method, an intelligent shelf system and electronic equipment. The system comprises: the control terminal is used for establishing association with the display terminal according to an operation instruction corresponding to an authorized account and generating a control instruction for controlling the display terminal; and the display end is used for receiving and executing the control instruction after the association is established with the control end, and displaying the commodity information of the store commodities. According to the embodiment of the invention, the display end arranged in the store receives the control instruction of the control end controlled by the operator, so that the display end displays the commodity information of the store commodities, the categories of the displayed commodities are increased, the problem that the operator introduces incompleteness to the commodity is solved, the consumption requirements of customers can be better mined, and the bargaining of the store commodities is promoted.

Description

Shopping guide system and method, intelligent shelf system and electronic equipment

Technical Field

The invention relates to the technical field of internet, in particular to a shopping guide system and method, an intelligent shelf system and electronic equipment.

Background

In a conventional off-line store, a customer typically browses the goods displayed on the shelves, and checks or experiences the interested goods on site, or directly communicates with a store clerk (shopping guide) face to obtain detailed information about the goods, so as to determine whether to purchase the goods.

In the process of implementing the invention, the inventor finds that the prior art has at least the following problems: the experience that current off-line stores provided for customer is limited by factors such as commodity show area, shopping guide personnel quantity and shopping guide personnel specialty for customer's consumption demand is hardly dug deeply, thereby influences the conversion rate of trading of commodity.

Disclosure of Invention

The embodiment of the invention provides a shopping guide system and method, an intelligent shelf system and electronic equipment, and aims to overcome the defect that the consumption requirements of customers are difficult to find in off-line stores in the prior art.

In order to achieve the above object, an embodiment of the present invention provides a shopping guide system, including: a control end and a display end arranged in a store,

the control terminal is used for establishing association with the display terminal according to the operation instruction corresponding to the authorized account and generating a control instruction for controlling the display terminal;

and the display end is used for receiving and executing the control instruction after the association is established with the control end, and displaying the commodity information of the store commodities.

The embodiment of the invention also provides a shopping guide method, which comprises the following steps:

the control end establishes association with a display end arranged in a store according to an operation instruction corresponding to the authorized account;

the control end generates a control instruction for controlling the display end;

and the display end receives and executes the control instruction and displays the commodity information of the store commodities.

An embodiment of the present invention further provides an intelligent shelf system, including: a cloud shelf control end, a service end and a shopping guide display end arranged in a store,

the cloud shelf control end is used for establishing association with the shopping guide display end according to an authorized account and generating a control instruction for controlling the shopping guide display end according to the received operation instruction;

the shopping guide display end is used for acquiring commodity information of store commodities related to the control instruction from the service end according to the received control instruction after the shopping guide display end is associated with the cloud shelf control end, and displaying the commodity information;

the server is used for storing the commodity information of the store commodities.

An embodiment of the present invention further provides an electronic device, including:

a memory for storing a program;

a processor for executing the program stored in the memory for:

According to the shopping guide system and method, the intelligent shelf system and the electronic equipment provided by the embodiment of the invention, the display end arranged in the store receives the control instruction of the control end controlled by the operator, so that the display end displays the commodity information of the store commodities, the categories of the displayed commodities are increased, the problem that the introduction of the commodities is incomplete by the operator is solved, the consumption requirements of customers can be better mined, and the bargaining of the store commodities is promoted.

The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.

Drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the application. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:

FIG. 1 is a system block diagram of one embodiment of a shopping guide system provided by the present invention;

FIG. 2 is a system block diagram of another embodiment of a shopping guide system provided by the present invention;

FIG. 3 is a system block diagram of yet another embodiment of a shopping guide system provided by the present invention;

FIG. 4 is a system block diagram of yet another embodiment of a shopping guide system provided by the present invention;

FIG. 5 is a flow chart of one embodiment of a shopping guide method provided by the present invention;

FIG. 6 is a flow chart of another embodiment of a shopping guide method provided by the present invention;

FIG. 7 is a timing flow diagram of one embodiment of a shopping guide method provided by the present invention;

FIG. 8 is a timing flow diagram of another embodiment of the shopping guide method of the present invention;

FIG. 9 is a timing flow diagram illustrating a shopping guide method according to yet another embodiment of the present invention;

FIG. 10 is a system block diagram of an embodiment of the intelligent shelf system provided by the present invention;

fig. 11 is a schematic structural diagram of an embodiment of an electronic device provided in the present invention.

Detailed Description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

For a customer, a traditional offline store has dual advantages of human-human interaction and experience (clerks and the customer), but the experience provided by the offline store for the customer is limited by the commodity display area, the number of shopping guide personnel, the specialty and the like, so that the consumption demand of the customer is difficult to be deeply excavated, and the transaction conversion rate of the commodity is influenced. The online shopping platform utilizes the internet database to store data, and customers remotely access the online shopping platform through the terminal, so that the online shopping platform can provide the customers with the commodity categories as many as possible and detailed professional commodity introduction. Therefore, the present application proposes a shopping guide scheme, whose main principle is: the online shopping terminal display and the online shop assistant and customer interaction experience are combined together, the class of the displayed commodities is increased through the display terminal equipment which is arranged in a shop and controlled by an operator (shopping guide staff), the display terminal is connected with the server, the detailed information of the specified commodities is pulled from the server, and the problem that the operator (shopping guide staff) introduces the commodities incompletely is solved. Only one smart television is installed in a store, and the commodity information which can be sold in the store can be introduced to a customer through an application (App) on a mobile phone or a Pad without laying a commodity sample in the store; app on the mobile phone or Pad standardizes a shopping guide operation process, so that a shop owner (operator) naturally has professional shopping guide capacity; the large-screen equipment of the smart television can comprehensively display all dimensional information of commodities, such as commodity titles, specifications, pictures, original price discount prices, comments and the like, and compared with in-store spread sample objects, the large-screen equipment can greatly improve the richness and the vividness of commodity display and improve the experience of shopping for customers, so that the potential consumption demands of the customers are better mined, and the bargaining of store commodities is further promoted.

The above embodiments are illustrations of technical principles and exemplary application frameworks of the embodiments of the present invention, and specific technical solutions of the embodiments of the present invention are further described in detail below through a plurality of embodiments.

Example one

Fig. 1 is a system block diagram of an embodiment of a shopping guide system provided by the present invention. As shown in fig. 1, the shopping guide system may include: a control end 11 and a display end 12 arranged in a store.

The control terminal 11 is configured to establish association with the display terminal 12 according to an operation instruction corresponding to the authorized account, and generate a control instruction for controlling the display terminal 12; the display end 12 is used for receiving and executing the control instruction after establishing association with the control end 11, and displaying the commodity information of the store commodities.

Specifically, the control terminal 11 may be an application (App) customized and developed for an intelligent mobile terminal (e.g., a smart phone, a tablet computer (Pad)), software customized and developed for a common terminal (e.g., a Personal Computer (PC)), or a device or chip integrated on these terminal devices. The exhibition end of The store can be an intelligent television all-in-one machine, an internet television terminal (Over-The-Top TV; hereinafter, abbreviated as OTT TV) device and a television or a display connected with The OTT TV device, a common PC and a display connected with The common PC, and can also be an application program or software running on The device, or a device or a chip integrated on The device.

In the embodiment of the present invention, the authorization account for authorizing the control end 11 to establish an association with the display end 12 may include an operator ID and a store ID. When the control end 11 and the display end 12 are associated with each other, it is necessary to verify the validity of the operator ID (store clerk, shopping guide person, etc.) input by the operator at the control end 11 and the store ID, and then the association between the operator ID and the store ID can be established, so as to establish a communication channel between the control end 11 and the display end 12. Then, the control terminal 11 generates a control instruction for controlling the presentation terminal 12 under the operation of the operator. The display end 12 receives and executes the control instruction generated by the control end 11 after establishing the association with the control end 11, and displays the commodity information of the store commodities.

In the embodiment of the present invention, one control terminal 11 is not limited to be associated with only one display terminal 12, and one control terminal 11 may be associated with a plurality of display terminals 12.

According to the shopping guide system provided by the embodiment of the invention, the display end arranged in the store receives the control instruction of the control end controlled by the operator, so that the display end displays the commodity information of the store commodities, the categories of the displayed commodities are increased, the problem that the operator introduces incompleteness to the commodity is solved, the consumption demands of customers can be better mined, and the trade of the store commodities is promoted.

Example two

FIG. 2 is a system block diagram of another embodiment of the shopping guide system provided by the present invention. As shown in fig. 2, on the basis of the embodiment shown in fig. 1, the shopping guide system provided in the embodiment of the present invention may further include: a data storage server 21. The data storage server 21 may be configured to store commodity information of store commodities, and send related commodity information to the control terminal 11 or the display terminal 12 according to a shopping guide operation instruction generated by the control terminal 11.

In the embodiment of the present invention, the control instruction generated by the control terminal 11 according to the operation of the operator may include a shopping guide operation instruction, such as a commodity category browsing instruction, a commodity search instruction, a commodity detail viewing instruction, or a commodity list page turning instruction.

In the embodiment of the present invention, commodity information (for example, detailed information such as commodity category, name, price, picture, inventory, evaluation, two-dimensional code, etc.) of a store commodity may be stored in the data storage server 21, and the data storage server 21 may be disposed in a cloud and may store a large amount of commodity information.

The data storage server 21 may send the related commodity information to the control terminal 11 or the display terminal 12 according to the shopping guide operation instruction generated by the control terminal 11. Specifically, the operator may perform a shopping guide operation (browsing, searching, viewing, turning pages, etc.) on the control terminal 11 for the commodity information, and may also perform the same shopping guide operation (i.e., browsing, searching, viewing, turning pages, etc.) on the display screen of the display terminal 12 by controlling the display terminal 12 through the control terminal 11. Therefore, when the data storage server 21 receives the shopping guide operation instruction directly transmitted by the control terminal 11, it returns the related commodity information to the control terminal 11. If the shopping guide operation instruction received by the data storage server 21 is forwarded by the control terminal 11 through the display terminal 12, the data storage server 21 returns the relevant commodity information to the display terminal 12 for display.

In addition, the data storage server 21 may also provide functions such as management and maintenance of commodity information, management of commodity personalized shopping guide words, query and search of commodity information, and the like, so as to be invoked by the control terminal 11 and the display terminal 12.

Of course, the merchandise information of the store merchandise may also be stored in the storage medium of the display end 12, and after receiving the control instruction generated by the control end 11, the display end 12 may read the relevant data from the storage medium and render the data on the display screen to display the merchandise information to the customer.

According to the shopping guide system provided by the embodiment of the invention, the display end arranged in the store is used for receiving the control instruction generated by the control end controlled by the operator, so that the display end can display the commodity information of the store commodity, meanwhile, the cloud data storage server can store massive commodity information, a virtual cloud shelf is provided for a user, the categories of the displayed commodity are greatly increased, and personalized shopping guide words of related commodities can be provided, so that the problem that the introduction of the commodity by the operator is not comprehensive is solved, the consumption demand of customers can be better mined, and the bargaining of the store commodity is promoted.

EXAMPLE III

Fig. 3 is a system block diagram of another embodiment of the shopping guide system provided by the present invention. As shown in fig. 3, on the basis of the embodiment shown in fig. 1, the shopping guide system provided in the embodiment of the present invention may further include: the control command server 31. The control instruction server 31 may be configured to establish or release an association relationship between the control end 11 and the display end 12 according to the device pairing instruction generated by the control end 11, where the display end 11 has a unique device ID.

In the embodiment of the present invention, the control instruction generated by the control end 11 according to the operation of the operator may include a device pairing instruction, for example, an association establishing instruction, an association releasing instruction, and the like. The control instruction server 31 may be provided in the cloud.

Specifically, when the device pairing instruction is an association establishing instruction, the control instruction server 31 is specifically configured to receive the association establishing instruction generated by the control terminal 11, analyze the unique device ID and the authorized account number (i.e., the operator ID and the store ID) of the target display terminal 12 from the association establishing instruction, verify the legitimacy of the authorized account number and the unique device ID of the target display terminal 12, and send an initialization instruction to the target display terminal 12 after the verification is legal, so as to establish an association relationship between the control terminal 11 and the target display terminal 12; the display end 12 is specifically configured to receive and execute the initialization instruction sent by the control instruction server 31, and display an initialization interface.

In the embodiment of the present invention, when the operator performs the operation of establishing the association through the control terminal 11, the control terminal 11 generates an association establishing instruction and sends the association establishing instruction to the control instruction server 31. After receiving the association establishing instruction, the control instruction server 31 analyzes the instruction to obtain the operator ID and the store ID input by the operator, and the unique device ID of the target display terminal 12 to be associated. Then, the validity of these pieces of information is verified, for example, whether the operator ID matches the shop ID is verified, and if the operator ID and the shop ID are registered and matched in the control instruction server 31, it indicates that the operator is a staff of the shop; and verifying whether the store ID is matched with the unique equipment ID of the target exhibition terminal 12, and if the store ID and the unique equipment ID are registered and matched in the control instruction server 31, indicating that the exhibition terminal is the equipment in the store. After ensuring that the legal source of the association establishing instruction and the target display terminal are legal devices, the control instruction server 31 stores an association record in the database, and the core fields include: the operator ID, store ID, and unique device ID, then an initialization command is generated and sent to the presentation side 12. The display end 12 executes the initialization command, and renders and presents an initialization welcome interface on the display screen, which indicates that the current display end 12 has logically established a communication channel with a control end 11, and the shopping guide operation command of the subsequent control end 11 can be transmitted to the display end 12 through the channel.

On the other hand, when the device pairing instruction is a disassociation instruction, the control instruction server 31 is specifically configured to receive the disassociation instruction generated by the control terminal 11, analyze the unique device ID and the authorized account number (i.e., the operator ID and the store ID) of the target display terminal 12 from the disassociation instruction, and send a restore instruction to the target display terminal 12 to disassociate the control terminal 11 from the target display terminal 12. The display end 12 is specifically configured to receive and execute the reduction instruction sent by the control instruction server 31, and display an original interface.

In the embodiment of the present invention, when the operator performs the disassociation operation through the control terminal 11, the control terminal 11 generates an disassociation instruction and transmits the disassociation instruction to the control instruction server 31. After receiving the association establishing instruction, the control instruction server 31 analyzes the instruction to obtain the operator ID and the store ID input by the operator, and the unique device ID of the target display terminal 12 to be disassociated. Confirming the existence of the association relation and deleting the related association record from the database. Then, the control command server 31 generates a restoration command and transmits the restoration command to the display terminal 12. The display end 12 executes the restoration instruction, and renders and presents an original welcome interface different from the initial welcome interface on the display screen, which indicates that the display end 12 is already disassociated from the control end 11.

Certainly, the control end 11 and the display end 12 may also establish an end-to-end physical connection through a near field communication technology (e.g., bluetooth) instead of cloud relay, and the control instruction of the control end 11 is directly transmitted to the display end 12 without passing through the cloud.

In the embodiment of the present invention, the control instruction server 31 in the cloud may issue the control instruction to the display end 12 in a real-time synchronization manner, which requires that the display end 12 establishes a long connection with the control instruction server in advance.

In the embodiment of the present invention, the display end 12 is also allowed to poll the latest control instruction to the control instruction server at regular time through the HTTP protocol, which does not require the display end 12 to establish a long connection with the control instruction server in advance, and is simpler to implement, but the real-time property depends on the interval duration of the regular polling. If the interval is too long, the operation on the interface displayed on the display screen and the control terminal 11 is interrupted, so that the process is not smooth, and the customer experience is not good; therefore, the preferable interval duration is not more than 2 seconds.

In the shopping guide system provided by the embodiment of the invention, the association relation between the control end and the display end is maintained through the control instruction server at the cloud end, and a data communication channel between the control end and the display end is established; meanwhile, the control instruction of the control end controlled by the operator is received through the display end arranged in the store, so that the display end displays the commodity information of the store commodities, the categories of the displayed commodities are increased, the problem that the introduction of the commodities is incomplete for the operator is solved, meanwhile, the consumption requirements of customers are better mined, and the bargaining of the store commodities is promoted.

Example four

FIG. 4 is a system block diagram of yet another embodiment of a shopping guide system provided by the present invention. As shown in fig. 4, on the basis of the embodiments shown in fig. 1, fig. 2 and fig. 3, the shopping guide system according to the embodiment of the present invention includes: the system comprises a control terminal 11, a display terminal 12 arranged in a store, a data storage server 21 and a control instruction server 31.

In the embodiment of the present invention, the authorization account for authorizing the control end 11 to establish an association with the display end 12 may include an operator ID and a store ID. When the control end 11 and the display end 12 are associated with each other, the validity of the operator ID and the shop ID input by the operator at the control end 11 needs to be verified, and then the association between the control end 11 and the display end 12 can be established, and a communication channel is established between the control end 11 and the display end 12. Then, the control terminal 11 generates a control instruction for controlling the presentation terminal 12 under the operation of the operator. The display end 12 receives and executes the control instruction generated by the control end 11 after establishing the association with the control end 11, and displays the commodity information of the store commodities.

In the embodiment of the present invention, the data storage server 21 may send the related commodity information to the control end 11 or the display end 12 according to the shopping guide operation instruction generated by the control end 11. Specifically, the operator may perform a shopping guide operation (e.g., browse, search, view, page turning, etc.) on the control terminal 11 for the merchandise information, and may also control the display terminal 12 to perform the same shopping guide operation (e.g., browse, search, view, page turning, etc.) on the display screen of the display terminal 12 through the control terminal 11. Therefore, when the data storage server 21 receives the shopping guide operation instruction directly transmitted by the control terminal 11, it returns the related commodity information to the control terminal 11. If the shopping guide operation instruction received by the data storage server 21 is forwarded by the control terminal 11 through the display terminal 12, the data storage server 21 returns the relevant commodity information to the display terminal 12 for display.

In the embodiment of the present invention, the control instruction server 31 may establish or release the association relationship between the control end 11 and the display end 12 according to the device pairing instruction generated by the control end 11.

Specifically, when the operator performs an operation of establishing association through the control terminal 11, the control terminal 11 generates an association establishment instruction and transmits the association establishment instruction to the control instruction server 31. After receiving the association establishing instruction, the control instruction server 31 analyzes the instruction to obtain the operator ID and the store ID input by the operator, and the unique device ID of the target display terminal 12 to be associated. Then, the validity of these pieces of information is verified, for example, whether the operator ID matches the shop ID is verified, and if the operator ID and the shop ID are registered and matched in the control instruction server 31, it indicates that the operator is a staff of the shop; and verifying whether the store ID is matched with the unique equipment ID of the target exhibition terminal 12, and if the store ID and the unique equipment ID are registered and matched in the control instruction server 31, indicating that the exhibition terminal is the equipment in the store. After ensuring that the legal source of the association establishing instruction and the target display terminal are legal devices, the control instruction server 31 stores an association record in the database, and the core fields include: the operator ID, store ID, and unique device ID, then an initialization command is generated and sent to the presentation side 12. The display end 12 executes the initialization command, and renders and presents an initialization welcome interface on the display screen, which indicates that the current display end 12 has logically established a communication channel with a control end 11, and the shopping guide operation command of the subsequent control end 11 can be transmitted to the display end 12 through the channel.

When the operator performs the disassociation operation through the control terminal 11, the control terminal 11 generates an disassociation instruction and transmits the disassociation instruction to the control instruction server 31. After receiving the association establishing instruction, the control instruction server 31 analyzes the instruction to obtain the operator ID and the store ID input by the operator, and the unique device ID of the target display terminal 12 to be disassociated. Confirming the existence of the association relation and deleting the related association record from the database. Then, the control command server 31 generates a restoration command and transmits the restoration command to the display terminal 12. The display end 12 executes the restoration instruction, and renders and presents an original welcome interface different from the initial welcome interface on the display screen, which indicates that the display end 12 is already disassociated from the control end 11.

The detailed functions of the functional modules are detailed in fig. 1, fig. 2, and fig. 3, and are not described again here.

Further, in this embodiment of the present invention, the control instruction server 31 may be further configured to receive a shopping guide operation instruction generated by the control terminal 11, parse the unique device ID of the target display terminal 12 from the shopping guide operation instruction, and forward the shopping guide operation instruction to the target display terminal 12.

In the embodiment of the present invention, when the operator performs a shopping guide operation through the control terminal 11, the control terminal generates a shopping guide operation instruction (a commodity category browsing instruction, a commodity search instruction, a commodity detail viewing instruction, or a commodity list page turning instruction, etc.), and sends the instruction to the control instruction server 31. After receiving the shopping guide operation instruction, the control instruction server 31 analyzes the instruction to obtain the unique device ID of the target display terminal 12 to be operated, and then forwards the shopping guide operation instruction to the target display terminal 12, so that the display terminal 12 performs a shopping guide operation (browsing, searching, viewing, page turning, etc.).

In the shopping guide system provided by the embodiment of the invention, the association relation between the control end and the display end is maintained through the control instruction server at the cloud end, and a data communication channel between the control end and the display end is established; receiving a control instruction generated by a control terminal controlled by an operator through a display terminal arranged in the store, so that the display terminal displays commodity information of the store commodities; meanwhile, the cloud data storage server can store massive commodity information, so that a virtual cloud shelf is provided for a user, the types of displayed commodities are greatly increased, personalized shopping guide words of related commodities can be provided, the problem that the introduction of the commodities by an operator is not comprehensive is solved, the consumption requirements of customers can be better mined, and the bargaining of store commodities is promoted.

EXAMPLE five

Fig. 5 is a flowchart of an embodiment of a shopping guide method provided by the present invention, and an execution subject of the method may be the shopping guide system. As shown in fig. 5, the shopping guide method provided in this embodiment may include the following steps:

s501, the control end establishes association with the display end according to the operation instruction corresponding to the authorized account.

In the embodiment of the present invention, the control terminal 11 may be an application (App) customized and developed for an intelligent mobile terminal (e.g., a smart phone, a tablet computer (PAD)), may also be software customized and developed for a common terminal (e.g., a Personal Computer (PC)), and may also be a device or a chip integrated on these terminal devices. The exhibition end of the store can be an all-in-one smart television, an OTT TV device and a television or a display connected with the OTT TV device, a common PC and a display connected with the common PC, an application program or software running on the devices, or a device or a chip integrated on the devices.

The authorized account for authorizing the control terminal to establish a relationship with the display terminal may include an operator ID and a store ID. When the association is established between the control end and the display end, the validity of the operator ID and the shop ID input by the operator (shop clerk, shopping guide person, etc.) at the control end needs to be verified, and then the association between the operator ID and the shop ID can be established, so that a communication channel is established between the control end and the display end.

And S502, the control end generates a control instruction for controlling the display end.

And S503, the display end receives and executes the control command, and displays the commodity information of the store commodities.

In the embodiment of the invention, the control end generates a control instruction for controlling the display end under the operation of an operator. And the display end receives and executes the control instruction generated by the control end after establishing association with the control end, and displays the commodity information of the store commodities.

In the embodiment of the present invention, one control end is not limited to be associated with only one display end, and one control end may be associated with a plurality of display ends.

According to the shopping guide method provided by the embodiment of the invention, the display end arranged in the store receives the control instruction of the control end controlled by the operator, so that the display end displays the commodity information of the store commodities, the categories of the displayed commodities are increased, the problem that the operator introduces incompleteness to the commodity is solved, the consumption demands of customers can be better mined, and the trade of the store commodities is promoted.

EXAMPLE six

FIG. 6 is a flow chart of another embodiment of the shopping guide method provided by the present invention. As shown in fig. 6, on the basis of the embodiment shown in fig. 5, the shopping guide method provided in the embodiment of the present invention may further include the following steps:

s601, the control terminal establishes association with the display terminal according to the operation instruction corresponding to the authorized account.

S602, the control end generates a control instruction for controlling the display end.

In the embodiment of the present invention, the control instruction generated by the control end includes: device pairing instructions and shopping guide operation instructions.

And S603, the control instruction server establishes or releases the association relationship between the control end and the display end according to the equipment pairing instruction generated by the control end.

In the embodiment of the invention, the display end has a unique device ID. The device pairing instructions include: establish an association command, disassociate a command, and the like.

Specifically, when the device pairing instruction is an association establishing instruction, the control instruction server receives the association establishing instruction generated by the control terminal, analyzes the unique device ID and the authorized account number (i.e., the operator ID and the store ID) of the target display terminal from the association establishing instruction, verifies the validity of the authorized account number and the unique device ID of the target display terminal 12, and sends an initialization instruction to the target display terminal after the verification is valid, so as to establish an association relationship between the control terminal and the target display terminal.

In the embodiment of the invention, when an operator performs the operation of establishing the association through the control end, the control end generates an association establishing instruction and sends the association establishing instruction to the control instruction server. And after receiving the association establishing instruction, the control instruction server analyzes the instruction to obtain the operator ID, the store ID and the unique equipment ID of the target display end to be associated, which are input by the operator. Then, the validity of the information is verified, for example, whether the operator ID is matched with the shop ID is verified, and if the operator ID is verified to be registered and matched with the shop ID in the control instruction server, it indicates that the operator is an employee of the shop; and verifying whether the store ID is matched with the unique equipment ID of the target exhibition end, and if the store ID and the unique equipment ID are registered and matched in the control instruction server, indicating that the exhibition end is the equipment in the store. After the legal source of the association instruction is established and the target display terminal is legal equipment, the control instruction server stores an association record in a database, and the core field of the association record comprises: the operator ID, the store ID and the unique device ID, and then an initialization instruction is generated and sent to the display side. The display end executes the initialization instruction, and renders and presents an initialization welcome interface on the display screen, which indicates that the current display end and a control end have logically established a communication channel, and shopping guide operation instructions of subsequent control ends can be transmitted to the display end through the channel.

On the other hand, when the device pairing instruction is a disassociation instruction, the control instruction server receives the disassociation instruction generated by the control terminal, analyzes the unique device ID and the authorized account number (i.e., the operator ID and the store ID) of the target display terminal from the disassociation instruction, and sends a restoring instruction to the target display terminal to disassociate the control terminal from the target display terminal.

In the embodiment of the invention, when an operator performs disassociation operation through the control terminal, the control terminal generates disassociation instructions and sends the disassociation instructions to the control instruction server. And after receiving the association establishing instruction, the control instruction server analyzes the instruction to obtain the operator ID, the store ID and the unique equipment ID of the target display end to be disassociated, which are input by the operator. Confirming the existence of the association relation and deleting the related association record from the database. And then, the control instruction server generates a reduction instruction and sends the reduction instruction to the display end. And the display end executes the reduction instruction, and renders and presents an original welcome interface different from the initial welcome interface on the display screen to represent that the display end is disassociated from the control end.

S604, the control instruction server receives the shopping guide operation instruction generated by the control end, analyzes the unique equipment ID of the target display end from the shopping guide operation instruction, and forwards the shopping guide operation instruction to the target display end.

In the embodiment of the invention, when an operator conducts shopping guide operation through the control terminal, the control terminal generates a shopping guide operation instruction (a commodity category browsing instruction, a commodity searching instruction, a commodity detail viewing instruction or a commodity list page turning instruction and the like) and sends the instruction to the control instruction server. After receiving the shopping guide operation instruction, the control instruction server analyzes the instruction to acquire the unique equipment ID of the target display end to be operated, and then forwards the shopping guide operation instruction to the target display end, so that the display end performs shopping guide operation (browsing, searching, checking, page turning and the like).

And S605, the display end receives and executes the shopping guide operation instruction.

And S606, the data storage server sends the related commodity information to the display end according to the shopping guide operation instruction generated by the control end.

In the embodiment of the present invention, the control instruction generated by the control end according to the operation of the operator may include a shopping guide operation instruction, such as a commodity category browsing instruction, a commodity search instruction, a commodity detail viewing instruction, or a commodity list page turning instruction. The data storage server is used for storing commodity information of the store commodities. The data storage server can be arranged at the cloud end and can store massive commodity information. The operator can control the display end to perform the same shopping guide operation (i.e. browsing, searching, viewing, page turning, etc. on the display screen of the display end) through the control end. When the shopping guide operation instruction received by the data storage server is forwarded by the control terminal through the display terminal, the data storage server returns the related commodity information to the display terminal for displaying.

Of course, the operator may also perform shopping guide operations (browsing, searching, viewing, page turning, etc.) on the product information on the control terminal. Therefore, when the data storage server receives the shopping guide operation instruction directly sent by the control terminal, the data storage server returns the related commodity information to the control terminal.

In the embodiment of the invention, the display end renders the data acquired from the data storage server on the display screen so as to display the commodity information to the customer.

In the embodiment of the invention, the control instruction server at the cloud end can issue the control instruction to the display end in a real-time synchronous mode, which requires that the display end establishes a long connection with the control instruction server in advance.

In the embodiment of the invention, the display end is allowed to poll the latest control instruction to the control instruction server at fixed time through the HTTP, and the mode does not require that the display end establishes long connection with the control instruction server in advance, so that the implementation is simpler, but the real-time property depends on the interval duration of the fixed polling. If the interval is too long, the operation on the interface presented on the display screen and the control end is interrupted, so that the process is not smooth, and the customer experience is not good; therefore, the preferable interval duration is not more than 2 seconds.

In the shopping guide method provided by the embodiment of the invention, the association relation between the control end and the display end is maintained through the control instruction server at the cloud end, and a data communication channel between the control end and the display end is established; receiving a control instruction generated by a control terminal controlled by an operator through a display terminal arranged in the store, so that the display terminal displays commodity information of the store commodities; meanwhile, the cloud data storage server can store massive commodity information, so that a virtual cloud shelf is provided for a user, the types of displayed commodities are greatly increased, personalized shopping guide words of related commodities can be provided, the problem that the introduction of the commodities by an operator is not comprehensive is solved, the consumption requirements of customers can be better mined, and the bargaining of store commodities is promoted.

EXAMPLE seven

Fig. 7 is a timing flowchart of an embodiment of the shopping guide method according to the present invention. As shown in fig. 7, on the basis of the embodiment shown in fig. 5 or fig. 6, the shopping guide method provided in the embodiment of the present invention may further include the following steps:

s701, inputting the unique equipment ID of the display end.

The embodiment of the invention provides a specific operation flow for establishing association between a control end and a display end. The control end is provided with an interface for establishing the association, and an operator inputs the unique equipment ID of the display end to be established with the association on the interface.

S702, the control end sends a query correlation instruction to the control instruction server.

And the control end sends a query association instruction to the control instruction server to query whether the current store and the operator establish an association relationship with the specified display end. If the association relationship is established, ending the establishment of the association process; if the association relationship is not established, the following step S703 is continuously executed.

And S703, the control end sends an association establishing instruction to the control instruction server.

S704, the control instruction server analyzes and establishes the association instruction.

And after receiving the association establishing instruction sent by the control end, the control instruction server analyzes the unique equipment ID, the store ID and the operator ID of the target display end from the association establishing instruction.

S705, the control command server verifies the validity of the authorized account.

The control instruction server verifies whether the operator ID matches the shop ID, and if the operator ID matches the shop ID, the control instruction server indicates that the operator is an employee of the shop.

S706, the control instruction server verifies the validity of the unique equipment ID of the display end.

The control instruction server verifies whether the store ID is matched with the unique equipment ID of the target display end, and if the store ID and the unique equipment ID are registered and matched in the control instruction server, the display end is the equipment in the store.

S707, the control instruction server stores the association record.

After the legal source of the association instruction is established and the target display terminal is legal equipment, the control instruction server stores an association record in a database, and the core field of the association record comprises: an operator ID, a store ID, and a unique device ID.

And S708, controlling the instruction server to send an initialization instruction to the display end.

And the control instruction server generates an initialization instruction and sends the initialization instruction to the display end.

S709, the display end executes the initialization instruction.

The display end executes the initialization instruction, and renders and presents an initialization welcome interface on the display screen, which indicates that the current display end and a control end have logically established a communication channel, and shopping guide operation instructions of subsequent control ends can be transmitted to the display end through the channel.

According to the shopping guide method provided by the embodiment of the invention, the incidence relation between the control end and the display end is established through the control instruction server at the cloud end, and a data communication channel between the control end and the display end is established; the control instruction of the control end controlled by the operator can be received by the display end arranged in the store, so that the commodity information of the store commodity is displayed by the display end, the categories of the displayed commodity are increased, the problem that the introduction of the commodity is incomplete by the operator is solved, meanwhile, the consumption demand of customers is better mined, and the transaction of the store commodity is promoted.

Example eight

FIG. 8 is a timing flow chart of another embodiment of the shopping guide method of the present invention. As shown in fig. 8, on the basis of the embodiment shown in fig. 5 or fig. 6, the shopping guide method provided by this embodiment may include the following steps:

s801, opening the disassociation interface.

The embodiment of the invention provides a specific operation flow for disassociating a control end and a display end. First, the operator opens the disassociation interface through the control terminal.

S802, the control end sends a disassociation instruction to the control instruction server.

And the control terminal generates a disassociation instruction according to the disassociation operation of the operator and sends the disassociation instruction to the control instruction server.

S803, the control command server analyzes the disassociation command.

And after receiving the disassociation instruction, the control instruction server analyzes the instruction to obtain the operator ID and the store ID input by the operator and the unique equipment ID of the target display end to be disassociated.

S804, the control instruction server verifies whether the association relationship exists.

And the control instruction server confirms that the association relationship exists and deletes the related association record from the database.

And S805, the control instruction server sends a reduction instruction to the display end.

And the control instruction server generates a reduction instruction and sends the reduction instruction to the display end.

S806, the display end executes the reduction instruction.

And the display end executes the reduction instruction, and renders and presents an original welcome interface different from the initial welcome interface on the display screen to represent that the display end is disassociated from the control end.

According to the shopping guide method provided by the embodiment of the invention, after the control of the display end is completed, the association relation between the control end and the display end is released through the control instruction server at the cloud end, and a data communication channel between the control end and the display end is cancelled.

Example nine

Fig. 9 is a timing flowchart of another embodiment of the shopping guide method according to the present invention. As shown in fig. 9, on the basis of the embodiment shown in fig. 5 or fig. 6, the shopping guide method provided in the embodiment of the present invention may further include the following steps:

and S901, opening a shopping guide interface.

The embodiment of the invention provides a specific operation flow for browsing commodity categories of store commodities. First, the operator opens the shopping guide interface through the control terminal.

And S902, the control terminal sends a commodity category browsing instruction to the data storage server.

And the control terminal generates a commodity category browsing instruction according to the category browsing operation of the operator and sends the commodity category browsing instruction to the data storage server.

And S903, the data storage server sends the category list and the commodity list under the category to the control end.

And the data storage server returns the category list and the commodity list under the category to the control end in real time.

And S904, the control terminal sends a commodity category browsing instruction to the control instruction server.

The control end sends a category browsing instruction to the control instruction server end, and the instruction content comprises: store ID, operator ID, unique device ID of the exhibition side, category ID, and the like.

And S905, controlling the instruction server to analyze the commodity category browsing instruction.

And after receiving the commodity category browsing instruction, the control instruction server analyzes the instruction to obtain a store ID and an operator ID.

S906, the control command server verifies the association relation.

The control instruction server inquires whether the association relationship exists according to the store ID, the operator ID and the display end equipment ID, if not, the control end is still associated with one display end, and the shopping guide is stopped; otherwise, step S907 is performed.

And S907, controlling the instruction server to send a commodity category browsing instruction to the display end.

And the control instruction server issues a commodity category browsing instruction to the display end establishing the association.

S908, the display end analyzes the commodity category browsing instruction.

And after the display end receives the commodity category browsing instruction, analyzing the instruction to obtain the category ID.

And S909, the display terminal sends a data reading instruction to the data storage server.

S910, the data storage server returns the category list and the commodity list under the category to the display end.

And the display terminal pulls the commodity category list and the commodity list under the category from the data storage service according to the analyzed category ID.

And S911, the display end executes the commodity category browsing instruction.

And the display end renders a display category and commodity list interface on the display screen according to the pulled data.

In the embodiment of the invention, the shopping guide operation instruction abstracts the operation of an operator on the control end into the control instruction, the control instruction is issued to the display end through the control instruction server, and the display end analyzes the shopping guide operation instruction, pulls corresponding commodity information from the data storage server, and renders the commodity information for the customer to watch. Through the process, an operator can master the shopping guide process, and the specific commodity information is introduced to the customer with emphasis. For customers, the grasping and understanding of the commodity conditions are far clearer and more comprehensive than the physical sample laying in the shop through the multi-dimensional commodity information displayed on the display screen, and the consumption decision making is facilitated.

The above-described process of the embodiment of the present invention is also applicable to other types of shopping guide operation instructions.

Specifically, when the shopping guide operation instruction generated by the control end is a commodity searching instruction, an operator retrieves specific commodity information on the control end through the data storage server according to the commodity keyword. The control end issues the commodity searching instruction to the display end through the control instruction server, the display end synchronously renders and presents the middle process of searching operation on the display screen, and renders and presents the retrieval result (commodity list) pulled from the data server.

And when the shopping guide operation instruction generated by the control terminal is a commodity detail checking instruction, checking specific commodity detail information on the control terminal by an operator. The control end sends the commodity detail checking instruction to the display end through the control instruction server, and the display end synchronously pulls the specified commodity detail data from the data storage server and renders the specified commodity detail data on the display screen to be displayed.

And when the shopping guide operation instruction generated by the control terminal is a commodity list page turning instruction, an operator clicks a page turning button on a commodity list interface displayed on the control terminal to check the next commodity list. And the control end issues a commodity list page turning instruction to the display end through the control instruction server, and the display end synchronously pulls commodity list data of specified pages from the data storage server and renders the commodity list data on the display screen for presentation.

Particularly, if the control end does not send a new control instruction to the control instruction server after a period of time, the display end enters a carousel state, that is, a specific commodity list or a commodity detail page is repeatedly rendered and presented on the display screen according to a specific rule.

In the shopping guide method provided by the embodiment of the invention, the association relation between the control end and the display end is maintained through the control instruction server at the cloud end, and a data communication channel between the control end and the display end is established; receiving a commodity category browsing instruction, a commodity searching instruction, a commodity detail viewing instruction or a commodity list page turning instruction generated by a control terminal controlled by an operator through a display terminal arranged in the store, so that the display terminal displays commodity information of the store commodities; meanwhile, the cloud data storage server can store massive commodity information, so that a virtual cloud shelf is provided for a user, the types of displayed commodities are greatly increased, personalized shopping guide words of related commodities can be provided, the problem that the introduction of the commodities by an operator is not comprehensive is solved, the consumption requirements of customers can be better mined, and the bargaining of store commodities is promoted.

Example ten

Fig. 10 is a system block diagram of an embodiment of the intelligent shelf system provided by the present invention. As shown in fig. 10, the intelligent shelf system may include: the shopping guide system comprises a cloud shelf control end 101, a shopping guide display end 102 and a service end 103.

The cloud shelf control end 101 is used for establishing association with the shopping guide display end 102 according to the authorized account, and generating a control instruction for controlling the shopping guide display end 102 according to the received operation instruction; the shopping guide display end 102 is arranged in a store and used for acquiring the commodity information of store commodities related to a control instruction from the service end 103 according to the received control instruction after establishing association with the cloud shelf control end 101 and displaying the commodity information; the server 103 is used for storing commodity information of store commodities.

In an embodiment of the present invention, in a store (a brick and mortar store) equipped with the smart shelf system, an operator (a clerk of the store, a shopping guide person, etc.) may input an authorized account number (e.g., an operator ID, a store ID, etc.) at the cloud shelf control end 101 (e.g., an operator's own smartphone, a smart terminal device in the store, etc.) to establish an association with the shopping guide display end 102. The shopping guide display terminal 102 may be an all-in-one smart television, an OTT TV device, a television or a display connected thereto, and the like. When the cloud shelf control end 101 is associated with the shopping guide display end 102, the validity of the operator ID and the portal ID input by the operator at the cloud shelf control end 101 can be verified through the service end 103, if the validity is verified, the association between the operator ID and the portal ID is established, and a communication channel is established between the cloud shelf control end 101 and the shopping guide display end 102.

The association between the cloud shelf control terminal 101 and the shopping guide display terminal 102 may be performed in advance, or may be performed in real time when the customer displays the product information to the customer during shopping in the store. After the cloud shelf control end 101 and the shopping guide display end 102 are associated, an operator may input an operation instruction in the cloud shelf control end 101 according to a real-time situation of a store (for example, a current customer group type, a product being viewed by a customer, a product being consulted by a customer, and the like), and the cloud shelf control end 101 generates a control instruction according to the operation instruction, such as a product category browsing instruction, a product search instruction, a product detail viewing instruction, a product list page turning instruction, and the like.

After the cloud shelf control end 101 sends the corresponding control instruction to the shopping guide display end 102, the shopping guide display end 102 acquires the commodity information (for example, detailed information such as commodity category, name, price, picture, inventory, evaluation, two-dimensional code, and the like) of the store commodity related to the control instruction from the service end 103. The server 103 may be disposed in the cloud, and may store massive commodity information.

On the other hand, the control instruction generated by the cloud shelf control end 101 may further include: establishing an association instruction and a disassociation instruction, wherein the association instruction is used for establishing an association relationship between the cloud shelf control end 101 and the shopping guide display end 102; the disassociation instruction is used for disassociating the association relationship between the cloud shelf control end 101 and the shopping guide display end 102.

According to the intelligent shelf system provided by the embodiment of the invention, the terminal display of online shopping and the interactive experience of the store clerk and the customer under the online shopping are combined together, the types of the displayed commodities are increased through the shopping guide display end which is arranged in a store and controlled by an operator (shopping guide clerk), and the detailed information of the specified commodities is pulled from the server by connecting the shopping guide display end with the server, so that the problem that the operator (shopping guide clerk) introduces the commodities incompletely is solved. Only one smart television is installed in a store, and the commodity information which can be sold in the store can be introduced to a customer through an application (App) on a mobile phone or a Pad without laying a commodity sample in the store; app on the mobile phone or Pad standardizes a shopping guide operation process, so that a shop owner (operator) naturally has professional shopping guide capacity; the large-screen equipment of the smart television can comprehensively display all dimensional information of commodities, such as commodity titles, specifications, pictures, original price discount prices, comments and the like, and compared with in-store spread sample objects, the large-screen equipment can greatly improve the richness and the vividness of commodity display and improve the experience of shopping for customers, so that the potential consumption demands of the customers are better mined, and the bargaining of store commodities is further promoted.

EXAMPLE eleven

The internal functions and structure of the shopping guide system are described above, and the device can be implemented as an electronic device. Fig. 11 is a schematic structural diagram of an embodiment of an electronic device provided in the present invention. As shown in fig. 11, the electronic device includes a memory 111 and a processor 112.

The memory 111 stores programs. In addition to the above-described programs, the memory 111 may also be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and so forth.

The memory 111 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

A processor 112, coupled to the memory 111, for executing the program stored in the memory 111 to:

the display end receives and executes the control instruction, and displays the commodity information of the store commodities.

Further, as shown in fig. 11, the electronic device may further include: communication components 113, power components 114, audio components 115, display 116, and other components. Only some of the components are schematically shown in fig. 11, and it is not meant that the electronic device includes only the components shown in fig. 11.

The communication component 113 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 113 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 113 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

A power supply component 114 that provides power to the various components of the electronic device. The power components 114 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for an electronic device.

Audio component 115 is configured to output and/or input audio signals. For example, audio component 115 may include a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory 111 or transmitted via the communication component 113. In some embodiments, audio component 115 also includes a speaker for outputting audio signals.

The display 116 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.

Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.

Claims

1. A shopping guide system, comprising: a control end and a display end arranged in a store,

2. The shopping guide system of claim 1, wherein the control instructions include shopping guide operating instructions, the system further comprising:

and the data storage server is used for storing the commodity information of the store commodities and sending the related commodity information to the control end or the display end according to the shopping guide operation instruction generated by the control end.

3. The shopping guide system according to claim 2, wherein the shopping guide operation instruction is a commodity category browsing instruction, a commodity searching instruction, a commodity detail viewing instruction or a commodity list page turning instruction.

4. The shopping guide system of claim 1, wherein the control instructions include device pairing instructions, the system further comprising:

and the control instruction server is used for establishing or removing the association relationship between the control end and the display end according to the equipment pairing instruction generated by the control end, and the display end has a unique equipment ID.

5. The shopping guide system of claim 2, wherein the control instructions include device pairing instructions, the system further comprising:

6. The shopping guide system according to claim 4 or 5, wherein the authorized account number comprises: operator ID and store ID.

7. The shopping guide system according to claim 4 or 5, wherein the device pairing instruction is an establish association instruction,

the control instruction server is specifically configured to receive the association establishing instruction generated by the control terminal, analyze the unique device ID and the authorized account number of the target display terminal from the association establishing instruction, verify the legitimacy of the authorized account number and the unique device ID of the target display terminal, and send an initialization instruction to the target display terminal after the authorization account number and the unique device ID of the target display terminal are verified to establish an association relationship between the control terminal and the target display terminal;

the display end is specifically configured to receive and execute the initialization instruction sent by the control instruction server, and display an initialization interface.

8. The shopping guide system according to claim 4 or 5, wherein the device pairing instruction is a disassociation instruction,

the control instruction server is specifically configured to receive the disassociation instruction generated by the control terminal, parse the unique device ID and the authorized account of the target display terminal from the disassociation instruction, and send a restore instruction to the target display terminal to disassociate the control terminal from the target display terminal;

the display end is specifically configured to receive and execute the reduction instruction sent by the control instruction server, and display an original interface.

9. The shopping guide system according to claim 5,

the control instruction server is further configured to receive the shopping guide operation instruction generated by the control terminal, analyze the unique device ID of the target display terminal from the shopping guide operation instruction, and forward the shopping guide operation instruction to the target display terminal.

10. A shopping guide method, comprising:

11. The shopping guide method according to claim 10, wherein the control instruction includes a shopping guide operation instruction, the method further comprising:

and the data storage server sends related commodity information to the control end or the display end according to the shopping guide operation instruction generated by the control end, and the data storage server is used for storing the commodity information of the store commodities.

12. The shopping guide method according to claim 11, wherein the shopping guide operation instruction is a commodity category browsing instruction, a commodity search instruction, a commodity detail viewing instruction or a commodity list page turning instruction.

13. The shopping guide method according to claim 11, wherein the control instruction includes a device pairing instruction, and after the control end generates the control instruction for controlling the display end, the method further comprises:

and the control instruction server establishes or releases the association relationship between the control end and the display end according to the equipment pairing instruction generated by the control end, wherein the display end has a unique equipment ID.

14. The shopping guide method of claim 13, wherein the authorized account number comprises: operator ID and store ID.

15. The shopping guide method according to claim 13, wherein the device pairing instruction is an association establishment instruction, and the control instruction server establishes or releases an association relationship between the control terminal and the display terminal according to the device pairing instruction generated by the control terminal, including:

the control instruction server receives the association establishing instruction generated by the control terminal, analyzes the unique equipment ID and the authorized account number of the target display terminal from the association establishing instruction, verifies the legality of the authorized account number and the unique equipment ID of the target display terminal, and sends an initialization instruction to the target display terminal after the legality is verified so as to establish the association relationship between the control terminal and the target display terminal.

16. The shopping guide method according to claim 13, wherein the device pairing instruction is a disassociation instruction, and the control instruction server establishes or disassociates the association relationship between the control terminal and the display terminal according to the device pairing instruction generated by the control terminal, including:

the control instruction server receives the disassociation instruction generated by the control terminal, analyzes the unique equipment ID and the authorized account number of the target display terminal from the disassociation instruction, and sends a reduction instruction to the target display terminal to remove the association relationship between the control terminal and the target display terminal.

17. The shopping guide method according to claim 11, wherein after the control terminal generates the control instruction for controlling the display terminal, the method further comprises:

and the control instruction server receives the shopping guide operation instruction generated by the control terminal, analyzes the unique equipment ID of the target display terminal from the shopping guide operation instruction, and forwards the shopping guide operation instruction to the target display terminal.

18. An intelligent shelving system, comprising: a cloud shelf control end, a service end and a shopping guide display end arranged in a store,

19. An electronic device, comprising:

a memory for storing a program;

a processor for executing the program stored in the memory for: