CN111178923A - Offline shopping guide method and device and electronic equipment - Google Patents
Offline shopping guide method and device and electronic equipment Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Abstract
The embodiment of the invention provides an offline shopping guide method, an offline shopping guide device and electronic equipment, wherein the offline shopping guide method comprises the following steps: acquiring identity information of a user entering a shopping place; acquiring historical shopping information of the user from a shopping information base according to the identity information of the user, wherein the identity information and the historical shopping information of at least one user are stored in the shopping information base in an associated manner; and sending shopping guide recommendation information to a shopping guide auxiliary terminal positioned in the shopping place based on the historical shopping information of the user so as to guide a shopping guide operator to provide shopping guide services for the user. The scheme of the embodiment of the invention can assist the shopping guide to rapidly and pertinently provide the shopping guide service for the user and improve the conversion rate of off-line retail.
Description
Technical Field
The application relates to the technical field of communication, in particular to an offline shopping guide method and device and electronic equipment.
Background
Currently, the business model employed by off-line retail stores is still loosely coupled between user purchases and the shopper's services. When providing the shopping guide service for the user, the shopping guide operator does not completely know the commodity preference and the purchasing demand of the user, so that the shopping guide service cannot be provided for the user quickly or in a targeted manner; even when the user needs the shopping guide service, the shopping guide service cannot be timely searched because the shopping guide personnel are not available at the user's side, thereby influencing the conversion rate of off-line retail sale.
Disclosure of Invention
The invention provides an offline shopping guide method, an offline shopping guide device and electronic equipment, which can assist a shopping guide person to quickly and pertinently provide shopping guide services for users and improve the conversion rate of offline retail.
In order to achieve the above purpose, the embodiment of the invention adopts the following technical scheme:
in a first aspect, an offline shopping guide method is provided, which includes:
acquiring identity information of a user entering a shopping place;
acquiring historical shopping information of the user from a shopping information base according to the identity information of the user, wherein the identity information and the historical shopping information of at least one user are stored in the shopping information base in an associated manner;
and sending shopping guide recommendation information to a shopping guide auxiliary terminal positioned in the shopping place based on the historical shopping information of the user so as to guide a shopping guide operator to provide shopping guide services for the user.
In a second aspect, an offline shopping guide device is provided, comprising:
the identity information acquisition module is used for acquiring identity information of a user entering a shopping place;
the shopping information acquisition module is used for acquiring historical shopping information of the user from a shopping information base according to the identity information of the user, and the shopping information base stores the identity information and the historical shopping information of at least one user in a correlation manner;
and the recommendation information sending module is used for sending shopping guide recommendation information to a shopping guide auxiliary terminal positioned in the shopping place based on the historical shopping information of the user so as to guide a shopping guide operator to provide shopping guide services for the user.
In a third aspect, an electronic device is provided, including:
a memory for storing a program;
and the processor is coupled to the memory and used for executing the program, and the program executes the offline shopping guide method provided by the invention.
The invention provides an offline shopping guide method, device and electronic equipment, which are characterized in that identity information of a user entering a shopping place is identified, historical shopping information of the user is acquired from a shopping information base according to the identity information of the user, and shopping guide recommendation information is sent to a shopping guide auxiliary terminal located in the shopping place based on the historical shopping information of the user so as to guide the shopping guide to provide shopping guide service for the user, so that the shopping guide is assisted to rapidly and pertinently provide the shopping guide service for the user, the shopping guide efficiency of the shopping guide is improved, and the conversion rate of retail under the line is further improved.
The foregoing description is only an overview of the technical solutions of the present application, and the present application can be implemented according to the content of the description in order to make the technical means of the present application more clearly understood, and the following detailed description of the present application is given in order to make the above and other objects, features, and advantages of the present application more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the application. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a schematic diagram of an offline shopping guide execution logic according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of an offline shopping guide system according to an embodiment of the present invention;
FIG. 3 is a first flowchart of an offline shopping guide method according to an embodiment of the present invention;
FIG. 4 is a flow chart of a second off-line shopping guide method according to an embodiment of the present invention;
FIG. 5 is a flow chart of an offline shopping guide method according to an embodiment of the present invention;
FIG. 6 is a fourth flowchart of an offline shopping guide method according to an embodiment of the present invention;
FIG. 7 is a flow chart of an offline shopping guide method according to an embodiment of the present invention;
FIG. 8 is a sixth flowchart of an offline shopping guide method according to an embodiment of the present invention;
FIG. 9 is a seventh flowchart of an offline shopping guide method according to an embodiment of the present invention;
FIG. 10 is a first block diagram of the off-line shopping guide apparatus according to the embodiment of the present invention;
FIG. 11 is a second structural diagram of an off-line shopping guide apparatus according to an embodiment of the present invention;
FIG. 12 is a third schematic diagram of the off-line shopping guide apparatus according to the embodiment of the present invention;
fig. 13 is a structural schematic of an electronic device according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The embodiment of the invention overcomes the defect that the service efficiency of a shopping guide is low due to the fact that a user purchasing behavior and the shopping guide service are in a loose coupling state in the scene of the online shopping guide service in the prior art.
Based on the above concept of offline shopping guide scheme, fig. 1 is a schematic diagram of offline shopping guide execution logic provided in an embodiment of the present invention. The execution logic includes:
firstly, after a user enters a shopping place, identity information of the user is actively acquired. For example, the virtual face information can be obtained by acquiring the head portrait information of a user entering the shopping place through image acquisition equipment arranged in the shopping place and carrying out face recognition on the head portrait information; or, based on the two-dimensional code arranged in the shopping place, when the user uses the client to scan and identify the two-dimensional code, the account information of the user at the client is obtained. The two-dimensional code arranged in the shopping place can be transmitted through shopping guide screens, trial magic mirrors, passenger flow analysis systems and other ways in the shopping place.
Then, the virtual face information and/or the account information of the user at the client are used as the identity information of the user, and the historical shopping information of the user, which is the same as the identity information, is acquired from a shopping information base in a website in a store at the server. The shopping information base is stored with at least one user's identity information and historical shopping information in associated mode. The store middle website can be a comprehensive management platform for managing offline retail, registers information of staff, equipment, commodities and the like of a plurality of offline retail stores, and can generate digital reports of related staff and equipment. The shopping information database is a database formed based on historical shopping information of a large number of users acquired from different channels such as an online channel and an offline channel.
And sending shopping guide recommendation information to a shopping guide auxiliary terminal positioned in a shopping place based on the historical shopping information of the user so as to guide a shopping guide to provide shopping guide service for the user. The information such as the preference and the shopping demand of the user can be analyzed through the historical shopping information of the user, so that the shopping guide recommendation information is sent to the shopping guide auxiliary terminal in a targeted manner, and the shopping guide operator is assisted to provide the shopping guide service which is more accordant with the shopping mind of the user for the user according to the shopping guide recommendation information. The shopping guide auxiliary terminal can be a portable device carried on the shopping guide person, such as a mobile phone. In order to more timely and conveniently remind the shopping guide to receive the content of the shopping guide recommendation information, the shopping guide can wear a voice reminding device, such as a Bluetooth headset, so that the shopping guide can know the content of the shopping guide recommendation information in time and provide shopping guide service for users. The shopping guide recommendation information can also carry the position information of the user, so that the shopping guide can quickly lock the position of the user for serving before.
Based on the offline shopping guide execution logic shown in fig. 1, as shown in fig. 2, a schematic structural diagram of the offline shopping guide system provided by the embodiment of the present invention is shown. The system comprises: identity information acquisition device 210, server 220 and shopping guide auxiliary terminal 230. Wherein, the identity information acquiring device 210 and the shopping guide auxiliary terminal 230 are both arranged in the shopping place. Specifically, the method comprises the following steps:
an identity information acquiring device 210 for acquiring identity information of a user entering a shopping place and sending the identity information to a server 220;
the server 220 is configured to obtain historical shopping information of a user, which is the same as the identity information, from a shopping information base, where the identity information and the historical shopping information of at least one user are stored in a correlated manner; then, the shopping guide recommendation information is transmitted to the shopping guide auxiliary terminal 230 located at the shopping place based on the user's historical shopping information to guide the shopper to provide the shopping guide service to the user.
The identity information acquiring device 210 may be an image acquiring device disposed in a shopping place, and acquires avatar information of a user entering the shopping place and performs face recognition on the avatar information to obtain virtual face information of the user as identity information of the user; or the identity information obtaining device 210 may obtain account information of the user at the client as the identity information of the user when the user scans and identifies the two-dimensional code by using the client based on the two-dimensional code set in the shopping place.
Further, the shopping guide auxiliary terminal 230 may be a portable device carried on the person of the shopping guide. The server 220 may obtain the location information of the user and the shopping guide in addition to the identity information of the user, so that the shopping guide recommendation information may be sent to the shopping guide auxiliary terminal 230 carried by the shopping guide closest to the user based on the historical shopping information of the user. In order to more timely and conveniently remind the shopping guide to receive the content of the shopping guide recommendation information, the off-line shopping guide system may further include a voice reminding device, such as a bluetooth headset, which can be worn by the shopping guide and is in communication connection with the shopping guide auxiliary terminal 230, so that the shopping guide can timely know the content of the shopping guide recommendation information and provide the shopping guide service to the user.
The technical solution of the present application is further illustrated by the following examples.
Example one
Based on the above concept of offline shopping guide scheme, as shown in fig. 3, it is a flowchart of an offline shopping guide method according to an embodiment of the present invention, and the method can be implemented by each function module in the offline shopping guide system shown in fig. 2. As shown in fig. 3, the offline shopping guide method comprises the following steps:
s310, identity information of the user entering the shopping place is obtained.
The identity information of the user may be attribute information that uniquely describes one user. Such as virtual face information of the user, account information of the user at a specified client, and the like. After a user enters a shopping place (such as a market, a supermarket, a sales place, a brand exclusive store and the like), the off-line shopping guide system can actively acquire the identity information of the user.
S320, obtaining the historical shopping information of the user from a shopping information base according to the identity information of the user, wherein the identity information and the historical shopping information of at least one user are stored in the shopping information base in a related mode.
The identity information and the historical shopping information of the user, which are stored in the shopping information base in a correlated manner, can be obtained through an online or offline way. For example, when a user browses or purchases a commodity in an online shop, a background server corresponding to the shop acquires account information of a client of the user at the shop as identity information, and records historical shopping information of the user at the shop in an associated manner; for another example, the user performs real-name registration on a certain shopping website, a client or an offline sales promotion activity site through facial image authentication, so that virtual facial information of the user can be acquired from a background system receiving the real-name registration as identity information.
When the online shopping guide system acquires the identity information of the user from the current shopping place, the identity information of the user is searched in a shopping information base to judge whether the historical shopping information of the user same as the identity information exists or not, and if so, the historical shopping information of the user is acquired.
And S330, sending shopping guide recommendation information to a shopping guide auxiliary terminal in a shopping place based on the historical shopping information of the user so as to guide a shopping guide to provide shopping guide service for the user.
The information such as the preference, the shopping demand, the consumption level and the like of the user can be analyzed through the historical shopping information of the user, so that the shopping guide recommendation information is sent to the shopping guide auxiliary terminal in a targeted manner, and the shopping guide operator is assisted to provide the shopping guide service which is more accordant with the shopping mind of the user for the user according to the shopping guide recommendation information.
The shopping guide auxiliary terminal is arranged at a position which can be conveniently seen by a shopping guide, for example, the shopping guide auxiliary terminal can be a portable device which can be carried by the shopping guide. The content of the shopping guide recommendation information may be any information that is derived based on the user's historical shopping information to help guide the shopper to provide shopping guide services to the user. For example, the shopping guide recommendation information may include: the type of goods the user likes, the shopping needs at a near date, the level of consumption, etc.
The shopping guide can provide the user with the required shopping guide service in a targeted manner based on the content of the received shopping guide recommendation information.
The invention provides an offline shopping guide method, which is characterized in that identity information of a user entering a shopping place is identified, and historical shopping information of the user, which is the same as the identified identity information, is acquired from a shopping information base; and shopping guide recommendation information is sent to a shopping guide auxiliary terminal located in a shopping place based on historical shopping information of the user so as to guide a shopping guide to provide shopping guide services for the user, so that the shopping guide is assisted to rapidly and pertinently provide the shopping guide services for the user, the shopping guide efficiency of the shopping guide is improved, and further the retail conversion rate under the line is improved.
Example two
This embodiment differs from the method shown in fig. 3 in that it employs two preferred embodiments for obtaining identity information of a user entering a shopping venue.
First, as shown in fig. 4, which is a flowchart of an offline shopping guide method according to an embodiment of the present invention, the identity information of the user in this embodiment may include: virtual face information of the user. As shown in fig. 4, at the beginning of the method, the following steps are performed:
s410, acquiring the head portrait information of a user entering the shopping place through the image acquisition equipment arranged in the shopping place, and carrying out face recognition on the head portrait information to obtain the virtual face information of the user.
After a user enters a shopping place, head portrait information of the user can be collected through a camera arranged in the shopping place, and then face recognition is carried out on the head portrait information based on an image recognition technology to obtain virtual face information of the user. The virtual face information of the user is used as the identity information of the user, so that the identity of the user can be rapidly identified.
Correspondingly, the identity information of the user in step S320 is also embodied as the virtual face information of the user, that is, step S420 is executed.
S420, obtaining historical shopping information of the user from a shopping information base according to the virtual face information of the user, wherein the shopping information base stores the virtual face information and the historical shopping information of at least one user in a related mode.
Next, as shown in fig. 5, which is a flow chart of the offline shopping guide method according to the embodiment of the present invention, the identity information of the user in this embodiment may include: and the account information of the user at the specified client. As shown in fig. 5, at the beginning of the method, the following steps are performed:
and S510, based on the two-dimensional code arranged in the shopping place, when the user uses the client to scan and identify the two-dimensional code, acquiring account information of the user at the client.
After entering a shopping place, based on the two-dimensional code arranged in the shopping place, when the user uses a specified client to scan and identify the two-dimensional code, account information of the user at the client is obtained. The two-dimensional code arranged in the shopping place can be transmitted through shopping guide screens, trial magic mirrors, passenger flow analysis systems and other ways in the shopping place.
Correspondingly, the identity information of the user in step S320 is also embodied as account information of the user at the specified client, that is, step S520 is executed.
S520, obtaining historical shopping information of the user from a shopping information base according to the account information of the user at the appointed client, wherein the account information and the historical shopping information of the client of at least one user are stored in the shopping information base in a correlated mode.
Based on the embodiment shown in fig. 3, the embodiment further acquires the head portrait information of the user entering the shopping place and performs face recognition on the head portrait information through an image acquisition device arranged in the shopping place to obtain virtual face information of the user; or, based on the two-dimensional code arranged in the shopping place, when the user uses the client to scan and identify the two-dimensional code, the account information of the user at the client is obtained. The virtual face information of the user or the account information of the user at the client is used as the identity information of the user, so that the identity of the user can be conveniently and quickly acquired and identified.
EXAMPLE III
Fig. 6 is a flowchart of an offline shopping guide method according to an embodiment of the present invention. The present embodiment is different from the method shown in fig. 3 in that the following extended embodiment is added to the present embodiment before the shopping guide recommendation information is sent to the shopping guide auxiliary terminal. As shown in fig. 6, before step S330, the following steps are also performed:
s610, position information of the user entering the shopping place is obtained.
In a practical application scenario, the position of the user can be located by means of an auxiliary locating device arranged in a shopping mall.
For example, image information of a user can be acquired through a camera arranged in a shopping place, and then the position of the user at the moment of acquiring the image information is positioned as an area position in an image, namely an image scanning area corresponding to the camera; for another example, when the identity information of the user is obtained, the device location information of the corresponding device (such as a camera, a shopping guide screen, and a magic mirror) for obtaining the identity information of the user is used as the location information of the user.
On this basis, the shopping guide recommendation information in step S330 may further include location information of the user. Thus, the shopping guide personnel can quickly lock the position of the user according to the position information and provide shopping guide service before the user enters the shopping guide service.
Further, as shown in fig. 7, a flow chart of the offline shopping guide method according to the embodiment of the present invention is shown in fig. five. The difference between this embodiment and the method shown in fig. 6 is that this embodiment adds an extended embodiment of obtaining location information of each shopping guide, and adopts a preferred embodiment of sending shopping guide recommendation information to the shopping guide auxiliary terminal. As shown in fig. 7, before sending the shopping guide recommendation information to the shopping guide auxiliary terminal, the following steps are further executed:
and S710, acquiring the position information of each shopping guide.
The manner of acquiring the location information of the shopping guide may be a manner of acquiring the location information of the user. In addition, a plurality of shopping guide auxiliary terminals shown in the embodiment can be carried by different shopping guides. The position information of the shopping guide can be obtained by positioning the shopping guide auxiliary terminal carried by each shopping guide.
On the basis, when the shopping guide recommendation information is sent to the shopping guide auxiliary terminal, the following steps can be executed:
and S720, sending shopping guide recommendation information to a shopping guide auxiliary terminal carried by a nearest shopping guide to the user based on the historical shopping information of the user.
Based on the obtained position information of the user and the position information of the shopping guide, the shopping guide closest to the user can be obtained through calculation and analysis, and then shopping guide recommendation information is sent to a shopping guide auxiliary terminal carried by the shopping guide closest to the user so as to guide the shopping guide to provide shopping guide services for the user, and therefore service efficiency is improved.
In order to more timely and conveniently remind the shopping guide staff of the content of the shopping guide recommendation information received, the shopping guide staff can also wear a voice reminding device, such as a Bluetooth headset, in communication connection with the shopping guide auxiliary terminal, so that the shopping guide staff can timely know the content of the shopping guide recommendation information and provide shopping guide service for users.
The embodiment is based on the embodiment shown in fig. 3, and further, by acquiring the location information of the user entering the shopping place and attaching the location information to the shopping guide recommendation information, the shopping guide can quickly lock the location of the user by looking at the location information of the user, thereby providing the shopping guide service. Further, by acquiring the position information of each shopping guide, when the shopping guide recommendation information is sent to the shopping guide auxiliary terminal, the shopping guide auxiliary terminal carried by the shopping guide closest to the user is selected to send the shopping guide recommendation information, so that the shopping guide service efficiency is improved.
Example four
Fig. 8 shows a flow chart of an offline shopping guide method according to an embodiment of the present invention. The difference between this embodiment and the method shown in fig. 6 is that, in this embodiment, when there is no historical shopping information of the user that is the same as the identity information in the shopping information base, the following extended implementation is added. As shown in fig. 8, after step S310, the following steps may also be performed:
and S810, if the historical shopping information of the user same as the identity information does not exist in the shopping information base, sending shopping guide recommendation information to a shopping guide auxiliary terminal in a shopping place based on commodities displayed around the position corresponding to the position information of the user so as to guide a shopping guide operator to provide shopping guide services for the user.
If the historical shopping information of the user, which is the same as the current identity information, does not exist in the shopping information base, the shopping tendency, the commodity preference and the like of the user can be analyzed based on commodities displayed around the current position of the user, and shopping guide recommendation information is sent to a shopping guide auxiliary terminal located in a shopping place based on the shopping guide recommendation information so as to instruct a shopping guide to provide shopping guide services for the user.
In the embodiment, based on the embodiment shown in fig. 6, further, when the historical shopping information of the user, which is the same as the identity information, does not exist in the shopping information base, the shopping guide recommendation information is sent to the shopping guide auxiliary terminal located in the shopping place based on the commodities displayed around the position corresponding to the position information of the user, so as to guide the shopping guide to provide the shopping guide service to the user, and thus the shopping guide service can be provided to the user closer to the shopping requirement of the user.
EXAMPLE five
Fig. 9 is a flow chart of an offline shopping guide method according to an embodiment of the present invention. The present embodiment is different from the method shown in fig. 2 to 6 in that the following extended embodiment is added after the shopping guide recommendation information is sent to the shopping guide auxiliary terminal. As shown in fig. 9, after step S330 or 810, the following steps are also performed:
s910, storing the identity information of the user and the historical shopping information generated after the shopping into a shopping information base in a correlated manner.
And after the user finishes shopping, carrying out commodity settlement. Shopping information of the user can be acquired through the associated commodity settlement system and stored in the shopping information base as historical shopping information. For example, when the user settles through a payment account on a designated client, the shopping information of this time can be automatically associated with account information (user identity information) of the user on the client, and stored in the shopping information base.
Based on the method in the embodiment, the embodiment further stores the identity information of the user and the historical shopping information generated after the current shopping in the shopping information base in an associated manner, so that the historical shopping information content of the user is enriched, and a shopping guide operator is assisted to provide a shopping guide service which better meets the shopping requirements of the user when the user carries out the next shopping.
EXAMPLE six
As shown in fig. 10, a first structure of an offline shopping guide apparatus according to an embodiment of the present invention, which can be disposed in the server 230 of the offline shopping guide system shown in fig. 2, is used to perform the method steps shown in fig. 3, and includes:
an identity information acquisition module 101, configured to acquire identity information of a user entering a shopping place;
the shopping information acquiring module 102 is configured to acquire historical shopping information of a user from a shopping information base according to identity information of the user, where the identity information and the historical shopping information of at least one user are stored in the shopping information base in an associated manner;
and a recommendation information sending module 103, configured to send shopping guide recommendation information to a shopping guide auxiliary terminal located in a shopping place based on the historical shopping information of the user, so as to guide a shopping guide to provide a shopping guide service for the user.
Further, the identity information of the user may include: virtual face information of a user;
correspondingly, the identity information acquiring module 101 may be specifically configured to acquire, through an image acquisition device disposed in a shopping venue, avatar information of a user entering the shopping venue and perform face recognition on the avatar information to obtain virtual face information of the user.
Further, the identity information of the user may include: account information of a user at a specified client;
correspondingly, the identity information obtaining module 101 may be specifically configured to obtain account information of the user at the client when the user scans and identifies the two-dimensional code by using the client based on the two-dimensional code set in the shopping place.
Further, as shown in fig. 11, the offline shopping guide apparatus shown in fig. 10 may further include:
a location information acquiring module 111 for acquiring location information of a user who enters a shopping place;
correspondingly, the shopping guide recommendation information comprises the position information of the user.
Furthermore, the shopping guide auxiliary terminals can be multiple and carried by different shopping guide personnel;
the position information obtaining module 111 may be further configured to obtain position information of each shopping guide;
the recommendation information sending module 103 is specifically configured to send shopping guide recommendation information to a shopping guide auxiliary terminal carried by a shopping guide nearest to the user based on the historical shopping information of the user.
Further, the recommendation information sending module 103 may be further configured to,
and if the historical shopping information of the user same as the identity information does not exist in the shopping information base, sending shopping guide recommendation information to a shopping guide auxiliary terminal in a shopping place based on commodities displayed around the position corresponding to the position information of the user so as to guide a shopping guide operator to provide shopping guide services for the user.
Further, as shown in fig. 12, the off-line shopping guide apparatus shown in fig. 10 or fig. 11 may further include:
the shopping information storage module 121 is configured to store the identity information of the user and historical shopping information generated after the current shopping in a shopping information base in an associated manner.
The invention provides an offline shopping guide method, which is characterized in that identity information of a user entering a shopping place is identified, and historical shopping information of the user, which is the same as the identified identity information, is acquired from a shopping information base; and shopping guide recommendation information is sent to a shopping guide auxiliary terminal located in a shopping place based on historical shopping information of the user so as to guide a shopping guide to provide shopping guide services for the user, so that the shopping guide is assisted to rapidly and pertinently provide the shopping guide services for the user, the shopping guide efficiency of the shopping guide is improved, and further the retail conversion rate under the line is improved.
Further, through image acquisition equipment arranged in a shopping place, acquiring head portrait information of a user entering the shopping place and carrying out face recognition on the head portrait information to obtain virtual face information of the user; or, based on the two-dimensional code arranged in the shopping place, when the user uses the client to scan and identify the two-dimensional code, the account information of the user at the client is obtained. The virtual face information of the user or the account information of the user at the client is used as the identity information of the user, so that the identity of the user can be conveniently and quickly acquired and identified.
Further, by acquiring the position information of the user entering the shopping place and attaching the position information to the shopping guide recommendation information, the shopping guide can quickly lock the position of the user by checking the position information of the user, thereby providing the shopping guide service. Further, by acquiring the position information of each shopping guide, when the shopping guide recommendation information is sent to the shopping guide auxiliary terminal, the shopping guide auxiliary terminal carried by the shopping guide closest to the user is selected to send the shopping guide recommendation information, so that the shopping guide service efficiency is improved.
Further, when the shopping information base does not have the historical shopping information of the user, which is the same as the identity information, the shopping guide recommendation information is sent to the shopping guide auxiliary terminal located in the shopping place based on the commodities displayed around the position corresponding to the position information of the user, so that the shopping guide operator is guided to provide the shopping guide service for the user, and the shopping guide service can be provided for the user closer to the shopping requirement of the user.
Furthermore, the identity information of the user and the historical shopping information generated after the shopping are stored in the shopping information base in an associated mode, so that the historical shopping information content of the user is enriched, and the shopping guide service which is more in line with the shopping requirements of the user is provided for the user by an auxiliary shopping guide when the user carries out offline shopping next time.
EXAMPLE seven
The foregoing embodiment describes an overall architecture of an offline shopping guide apparatus, and functions of the apparatus can be implemented by an electronic device, as shown in fig. 13, which is a schematic structural diagram of the electronic device according to the embodiment of the present invention, and specifically includes: a memory 131 and a processor 132.
The memory 131 stores programs.
In addition to the above-described programs, the memory 131 may also be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and so forth.
The memory 131 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
A processor 132, coupled to the memory 131, for executing a program in the memory 131, the program executing the offline shopping guide method as shown in any one of fig. 3 to 9.
The above specific processing operations have been described in detail in the foregoing embodiments, and are not described again here.
Further, as shown in fig. 13, the electronic device may further include: communication components 133, power components 134, audio components 135, a display 136, and the like. Only some of the components are schematically shown in fig. 13, and the electronic device is not meant to include only the components shown in fig. 13.
The communication component 133 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 133 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 133 further includes a Near Field Communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
A power supply component 134 provides power to the various components of the electronic device. The power components 134 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for an electronic device.
The audio component 135 is configured to output and/or input audio signals. For example, the audio component 135 includes a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory 131 or transmitted via the communication component 133. In some embodiments, audio assembly 135 also includes a speaker for outputting audio signals.
The display 136 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.
Claims (13)
1. An offline shopping guide method, comprising:
acquiring identity information of a user entering a shopping place;
acquiring historical shopping information of the user from a shopping information base according to the identity information of the user, wherein the identity information and the historical shopping information of at least one user are stored in the shopping information base in an associated manner;
and sending shopping guide recommendation information to a shopping guide auxiliary terminal positioned in the shopping place based on the historical shopping information of the user so as to guide a shopping guide operator to provide shopping guide services for the user.
2. The method of claim 1, wherein the identity information of the user comprises: the virtual face information of the user is displayed,
the acquiring identity information of the user entering the shopping place comprises:
the method comprises the steps that through image acquisition equipment arranged in a shopping place, head portrait information of a user entering the shopping place is acquired, and face recognition is carried out on the head portrait information, so that virtual face information of the user is obtained.
3. The method of claim 1, wherein the identity information of the user comprises: the account information of the user at the specified client,
the acquiring identity information of the user entering the shopping place comprises:
based on the two-dimensional code arranged in the shopping place, when the user uses the client to scan and identify the two-dimensional code, the account information of the user at the client is obtained.
4. The method according to any one of claims 1-3, wherein the method further comprises:
acquiring position information of a user entering a shopping place;
the shopping guide recommendation information comprises the position information of the user.
5. The method according to claim 4, wherein the shopping guide auxiliary terminals are multiple and carried by different shopping guide personnel; the method further comprises the following steps:
acquiring position information of each shopping guide;
the sending of the shopping guide recommendation information to the shopping guide auxiliary terminal located in the shopping place based on the historical shopping information of the user comprises:
and sending the shopping guide recommendation information to the shopping guide auxiliary terminal carried by the nearest shopping guide to the user based on the historical shopping information of the user.
6. The method of claim 4, wherein the method further comprises:
and if the historical shopping information of the user same as the identity information does not exist in the shopping information base, sending shopping guide recommendation information to a shopping guide auxiliary terminal positioned in the shopping place based on commodities displayed around the position corresponding to the position information of the user so as to guide a shopping guide operator to provide shopping guide service for the user.
7. The method of claim 1, wherein the method further comprises:
and storing the identity information of the user and the historical shopping information generated after the shopping into the shopping information base in a correlated manner.
8. An offline shopping guide device, comprising:
the identity information acquisition module is used for acquiring identity information of a user entering a shopping place;
the shopping information acquisition module is used for acquiring historical shopping information of the user from a shopping information base according to the identity information of the user, and the shopping information base stores the identity information and the historical shopping information of at least one user in a correlation manner;
and the recommendation information sending module is used for sending shopping guide recommendation information to a shopping guide auxiliary terminal positioned in the shopping place based on the historical shopping information of the user so as to guide a shopping guide operator to provide shopping guide services for the user.
9. The apparatus of claim 8, wherein the apparatus further comprises:
the system comprises a position information acquisition module, a position information acquisition module and a control module, wherein the position information acquisition module is used for acquiring the position information of a user entering a shopping place;
the shopping guide recommendation information comprises the position information of the user.
10. The device according to claim 9, wherein the shopping guide auxiliary terminals are multiple and are carried by different shopping guide personnel;
the position information acquisition module is also used for acquiring the position information of each shopping guide;
the recommendation information sending module is specifically configured to send the shopping guide recommendation information to the shopping guide auxiliary terminal carried by a shopping guide closest to the user based on the historical shopping information of the user.
11. The apparatus of claim 9, wherein the recommendation information sending module is further configured to,
and if the historical shopping information of the user same as the identity information does not exist in the shopping information base, sending shopping guide recommendation information to a shopping guide auxiliary terminal positioned in the shopping place based on commodities displayed around the position corresponding to the position information of the user so as to guide a shopping guide operator to provide shopping guide service for the user.
12. The apparatus of claim 8, wherein the apparatus further comprises:
and the shopping information storage module is used for storing the identity information of the user and the historical shopping information generated after the shopping to the shopping information base in a correlation manner.
13. An electronic device, comprising:
a memory for storing a program;
a processor coupled to the memory for executing the program, the program when executed performing the offline shopping guide method of any one of claims 1-7.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811334023.0A CN111178923A (en) | 2018-11-09 | 2018-11-09 | Offline shopping guide method and device and electronic equipment |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811334023.0A CN111178923A (en) | 2018-11-09 | 2018-11-09 | Offline shopping guide method and device and electronic equipment |
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| CN111178923A true CN111178923A (en) | 2020-05-19 |
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