JP2017224198A - Content viewing effect measuring system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a platform which can measure integrally, from viewing a content such as a television commercial message, to purchase, through issuance of a coupon corresponding to a content such as a television commercial message, and application of a general purpose point by use of the coupon.SOLUTION: A content viewing effect measuring system comprises: voice recognition means for recognizing voice data; voice feature data collation means for collating whether or not, voice feature data and original voice feature data match; advertisement ID identification means; means for extracting a coupon; and coupon collation means for collating whether or not, a coupon ID and a commodity ID match.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a content viewing effect measuring system for consumers, and more particularly to a system for measuring purchasing behavior while promoting the purchasing behavior of a consumer who views content such as a television commercial.

  Conventionally, the effect of content viewing represented by television commercials and the like has been measured by audience rating surveys or listening rate surveys on television programs and radio programs. However, there is a lack of means for tracking whether the consumer who has viewed the content actually purchased the product or service related to the advertisement, and the effect is only predicted based on the audience rating or the audience rating.

  As a system for measuring the advertising effect from actual consumer behavior or a system for prompting purchasing behavior, a system for storing information related to an advertisement being broadcast on television and supporting purchase of an article related to the advertisement (Patent Document 1) In advertising media such as billboards and digital signage, there is a system (patent documents 2 and 3) that measures how many percent of people who are in front of the advertising media watched the advertisement in the same manner as the TV audience rating. Has been devised. Moreover, as a system which investigates a consumer's purchasing behavior through the issue and use of a coupon, there are a system related to coupon issue (Patent Document 4) and a system related to advertisement distribution (Patent Documents 5 to 7). There are also systems for recognizing the sound of television programs (Patent Documents 8 and 9). There are already systems for receiving the sound of TV programs with a smartphone and participating in a campaign. There is also a system for providing service points that can be exchanged for products and services when a consumer visits a store.

JP 2011-71581 A Japanese Patent Laying-Open No. 2015-15031 JP 2012-123727 A JP 2013-187336 A JP 2012-3781 A Japanese Patent Laying-Open No. 2015-5175 Japanese Patent Laid-Open No. 2015-35128 JP 2012-199907 A JP 2010-239345 A

  However, the above prior art is not a system that can integrally measure from content viewing such as TV commercials to purchasing, and such a system does not exist. In addition, there is a request from an advertising agency that produces and puts out content such as TV commercials in order to grasp the actual advertising effect in order to provide content with a high advertising effect. In addition, there is a request from advertisers who sponsor content to create and purchase content that promotes purchases for consumers and promotes distribution measures, especially during the broadcast time of TV commercials and radio commercials. For restricted content, there is a demand to broadcast TV / radio commercials during the time when many consumers who can become potential customers view. Furthermore, there is a request to control the limit of use and the number of uses of coupons distributed for sales promotion. In addition, point service companies that perform services such as issuance, clearing, and management of service points that can be exchanged for products and services, also called general-purpose points, have expanded alliances not only to existing alliance companies but also to manufacturers. In addition, there is a demand to add a new segmentation of commercial viewing trends to consumer purchasing behavior obtained when promoting general-purpose points. In addition, there is a demand for existing alliance companies to encourage consumers to visit the store and to reduce the work hours of the store clerk at the store. Furthermore, consumers are aware that they want to purchase goods or services as cheaply as possible, and the coupons used for this purpose are to be stored in the sending and receiving terminals held by customers such as smartphones as digital data to prevent loss. There is a request.

  The present invention has been proposed in view of these various circumstances. The purpose of the present invention is to purchase from viewing of contents such as TV commercials by issuing coupons corresponding to contents such as TV commercials and granting general points by using coupons. The purpose is to provide a platform that can measure all of the above.

The content viewing effect measurement system of the present invention is a system having a server, a transmission / reception terminal comprising a communication means with the server and a voice reception means for receiving voice data of external content, and a purchase behavior proof terminal,
Audio data collating means for collating the match between the external content audio data received by the transmitting / receiving terminal and the original audio data, and the audio data when the determination is made that the external content audio data matches the original audio data. Means for issuing coupon data corresponding to the advertisement ID to the transmission / reception terminal;
A means for entering a coupon through a means for inputting a member ID and coupon data entry data for identifying a holder of the transmission / reception terminal; a means for collating a member ID and a purchase certificate or behavior certificate corresponding to the coupon; It is characterized by confirming the agreement between the member who received the voice data and the member who obtained the purchase certificate or the behavior certificate.

  Further, in the means for checking the purchase behavior or behavior proof corresponding to the member ID and the coupon, a means for adding a service point for the member ID when a match result of the purchase behavior or behavior proof corresponding to the member ID and the coupon is obtained. It is characterized by having.

  Audio data collating means for collating the match between the external content audio data received at the transmission / reception terminal and the original audio data is provided on the transmission / reception terminal side, the audio feature data of the original audio data transmitted from the server, and the external The audio feature data of the content audio data is collated, and it is determined that the audio data matches when a match value equal to or greater than a specified value is obtained.

  Audio data collation means for collating the match between the external content audio data received by the transmitting / receiving terminal and the original audio data is provided on the server side, and the audio features of the original audio data stored in a database communicable with the server The data is compared with the audio feature data of the external content audio data transmitted from the transmission / reception terminal to the server, and it is determined that the audio data matches when a match value equal to or greater than a specified value is obtained.

  The means for issuing coupon data corresponding to the advertisement ID assigned to the audio data when the determination of the coincidence of the external content audio data and the original audio data is obtained is the advertisement ID assigned to the audio feature data An advertisement ID identifying means for identifying the coupon ID, means for extracting coupon data including at least a coupon ID and coupon image data corresponding to the advertisement ID, and means for transmitting the extracted coupon data to the transmission / reception terminal. And

  The means for making a coupon entry is a means for inputting coupon entry data within a certain period from the time of purchase proof or action proof or purchase proof or action proof via a transmission / reception terminal, and sending the coupon entry data to the server. It is characterized by that.

  The means for checking the purchase proof or the action proof is that the member ID input to the POS terminal at the time of purchase at the store matches the entered transmission / reception terminal coupon ID linked to the member ID and the product ID related to the purchase. It is a means to collate.

  The means for checking the purchase proof or the action proof is a means for checking the match between the member ID that is logged into the website at the time of purchase at the EC site, the unique ID that is input to the website, and the product ID, The unique ID is included in coupon data transmitted from a server.

  The means for checking the purchase certificate or the action certificate is a means for checking a match between the member ID and a unique ID given when a specific action is taken, and the unique ID is issued at a store. .

  The server includes a TV coupon business server in a state capable of transmitting / receiving data to / from the transmission / reception terminal, and a point business server in a state capable of transmitting / receiving data to / from the store terminal, The point business server is constructed so that data can be transmitted and received between each other.

  The TV coupon business server has means for limiting coupon issuance when a coupon data entry is input a predetermined number of times or more with the same member ID.

  The TV coupon business server includes means for deleting coupon data from a transmission / reception terminal when a predetermined period has elapsed since the transmission of coupon data.

  The TV coupon business server and / or point business server has means for measuring the time of purchase proof or behavior proof and the time of coupon entry data reception, and a predetermined time between the time of purchase proof or behavior proof and the time of entry data reception. It has a means to stop giving points when the time has passed.

  The advertisement ID is given for each content unit and / or each advertisement unit and / or company unit.

  The external audio data is audio data included in the content transmitted by the media device, and the audio feature data collating means includes the original audio data stored in the database or the audio feature data of the original audio data, the external audio data or the audio data. It is a means for determining whether the matching degree of the feature data of the external audio data is within a threshold value.

  The media device that transmits external audio data is a television receiver, a radio receiver, or a personal computer, and the content is program content or commercial content including an audio element.

  According to the present invention, it is possible to grasp the trend of content viewing and purchase by consumers, such as TV commercials, and as a result, the effect of TV commercials and the like can be measured.

It is a system schematic diagram which shows the outline | summary of the content viewing-and-listening effect measurement system concerning embodiment of this invention. It is a system schematic diagram which shows the outline | summary of the content viewing-and-listening effect measurement system concerning other embodiment of this invention. It is a system schematic diagram which shows the outline | summary of the content viewing-and-listening effect measurement system concerning other embodiment of this invention. It is a system schematic diagram which shows the outline | summary of the content viewing-and-listening effect measurement system concerning other embodiment of this invention. It is a schematic diagram which shows the operation | movement outline | summary of the content viewing-and-listening effect measurement system concerning embodiment of this invention. It is a block diagram which shows the operation | movement of the content viewing-and-listening effect measurement system concerning embodiment of this invention. It is a flowchart which shows the example of operation | movement of a content viewing-and-listening effect measurement system. It is a flowchart which shows the other example of operation | movement of a content viewing-and-listening effect measurement system. It is a flowchart which shows the other example of operation | movement of a content viewing-and-listening effect measurement system. It is a flowchart which shows the other example of operation | movement of a content viewing-and-listening effect measurement system. It is a flowchart which shows the operation | movement of the audio | voice data collation stage of this system. It is a flowchart which shows the operation | movement of the coupon entry stage of this system.

  A content viewing effect measurement system (hereinafter simply referred to as system 1) according to an embodiment of the present invention will be described with reference to FIGS.

  As shown in the flowchart of FIG. 6, the system 1 of the present invention includes an audio element in at least content such as a TV commercial, a radio commercial, a TV program, a radio program, and an Internet video viewed by a member of the system 1 as a consumer. The content that the member is viewing is identified from the audio data of the content, a coupon corresponding to the content is issued, and when the member makes any purchase using this coupon or takes an action, It is a system that gives general-purpose points for purchasing services and knows the viewing effect of content by members from purchase history and behavior history. In the following, the apparatus and each means constituting the system 1 will be described taking television commercial viewing as an example. Note that the content is not limited to a television commercial as long as it includes at least an audio element as described above.

(Devices constituting the system 1)
Referring to FIG. 1, a system 1 mainly includes a TV coupon business server 2 having a computing device and a database for realizing the system 1, a point business server 3 having a computing device and a database, a mobile phone, a smartphone, a tablet terminal, A customer's transmission / reception terminal 4 such as a personal computer (hereinafter simply referred to as the transmission / reception terminal 4 and indicated as the customer terminal 4 in the figure), a POS that is installed in an alliance company and has a function of reading a member ID and a product code It comprises a store terminal 5, a television receiver 61 for transmitting contents, a personal computer 62, a radio 63, a media device 6 such as a digital signage (not shown), and a communication means (not shown) such as a dedicated line or the Internet. . 2 and 3, the EC site replaces the POS terminal, and the EC site displays the action history in the store or event venue shown in FIG. A card or action proof terminal is introduced.

  The customer terminal 4 downloads application software packaged with a means for logging in to a system by a member ID, which will be described later, voice data conversion means, voice data collating means, coupon data display means, and means for performing coupon entry. However, each of these means is not necessarily limited to being stored as packaged application software.

  The TV coupon business server 2 and the transmission / reception terminal 4 are constructed in a communicable state using communication means, and the TV coupon business server 2 and the point business server 3 are constructed in a state capable of transmitting information to each other. The store terminal 5 is constructed in a communicable state. It should be noted that the configuration and construction location of the server and database in each figure are conceptual and may be in a state where information can be transmitted to each other on the platform.

(Means for configuring system 1)
The basic means constituting the system 1 and the basic operation of the system 1 will be described with reference to FIGS. As a first step, verification of external content audio data and original audio data will be described. If the amount of audio data is small, the original audio data can be digitized and collated. However, it is preferable to perform audio data feature data conversion that extracts only the feature portion of the external content audio data. This voice feature data is collated. Software as voice feature data conversion means and voice feature data collating means is stored in advance in the transmission / reception terminal 4 or the TV coupon business server 2. In the system 1, the audio feature data converting means is a program for converting audio feature points and characteristic parts from external content audio data and converting them into audio feature data, and the audio data collating means is converted from the external content audio data. This is a speech data matching program between speech feature data and speech feature data converted from original speech data.

  In the database capable of transmitting information to the TV coupon business server 2, voice feature data of original voice data generated from the published TV commercial is stored. The TV coupon business server 2 transmits the voice feature data of the original voice data to the transmission / reception terminal 4 at any time or periodically and stores it in the transmission / reception terminal 4. As one example of the operation, when external content audio data emitted from the media device 6 acquired by the microphone mounted on the transmission / reception terminal 4 is received and recognized, the audio conversion means converts the audio data into audio feature data. The voice feature data matching unit matches the voice feature data with the original voice feature data. As another operation example, the transmission / reception terminal 4 transmits the external content audio feature data to the TV coupon business server 2 and matches the original audio feature data stored in the database on the TV coupon business server 2 side. Further, the transmission / reception terminal 4 transmits the external content audio data to the TV coupon business server 2, and the TV coupon business server 2 converts the data into audio feature data and matches the original audio feature data. It is arbitrary whether the original voice feature data, the voice data conversion means and the voice feature data collating means are provided on the transmission / reception terminal 4 side or the TV coupon business server 2 side, and the data capacity, communication environment, etc. of each device A more preferable configuration may be selected.

  Note that there is a real-time viewing determination unit that can be added when it is desired to know whether the member is viewing the content in real time or whether the content is being viewed by recording. In the case of adding a real-time viewing determination unit, content broadcast schedule data is stored in advance on a server that can communicate with the TV business database. The real-time viewing determination means determines whether the audio data matches or when the audio data match is determined and the coupon data is transmitted to the transmission / reception terminal 4 and when the content broadcast schedule data is broadcast. When it is determined that they match, it is determined that the viewing is in real time.

  As an example of generating original audio feature data stored in the database, the audio of the content is converted into a waveform, and the characteristic waveform portion sufficient to identify the content is extracted from the waveform, and the waveform portion is digitized. There is a technique to do. As another example of the audio feature data, there is a method of digitizing a part or all of data obtained by converting a waveform sufficient for specifying content into a high frequency sound wave exceeding the human audible range. Note that these are examples of the method for generating the voice feature data, and the method for generating the original voice feature data and the matching means are not limited to this.

  As shown in FIG. 5, the original audio feature data stored in the database is stored in a manageable manner with a specific advertisement ID assigned to each content or group of content. Here, the content group is a group of content of a plurality of variations related to a specific product, and the advertisement ID is a number, characters or any number of digits for assigning a specific coupon to the content group. It is a combination. For example, when three different time lengths are prepared for a TV commercial (advertisement A) relating to tea related to manufacture and sale of company A (A-1 to A-3) (for example, 15-second version, 30-second version, 60-second version) Version), a specific advertisement ID (ID 1234) is assigned to the audio feature data group (audio feature data a1 to a4) of the content relating to the tea of company A, and the group of the TV commercial (advertisement A) is specified. The coupon ID (ID 1234) is stored in a linked state. Similarly, when four different contents are prepared for TV commercials (advertising B) related to soft drinks manufactured and sold by company B (B1 to B4) (for example, adult men, adult women, boys, girls) A specific advertisement ID (ID5678) is assigned to the audio feature data group of the content related to the soft drinks of company B, and the specific coupon ID (ID5678) is stored in a linked state. Here, the advertisement ID and the coupon ID are represented by four-digit numbers for the sake of convenience. However, the advertisement ID and the coupon ID are not limited to letters, numbers, or a combination thereof as long as the elements can associate the content and the coupon.

  As a premise of the operation of the system 1, a coupon acquisition unit and a use entry unit will be described. The transmission / reception terminal 4 stores software as coupon acquisition and utilization means in advance. In the system 1, the coupon acquisition / use means includes a member ID (for example, a number or character string having an arbitrary number of digits) given to each member who uses the system 1 and a password (a number or character string having an arbitrary number of digits set by the member). Or a log-in means for logging in to the system 1 in a state where a member is specified based on a terminal ID assigned to each transmission / reception terminal 4, a coupon image data receiving means, and a coupon entry input means. Further, the coupon image data created for each advertisement ID is stored in the database of the TV coupon business server 2 in a state linked to the coupon ID, and the voice acquired by the transmission / reception terminal 4 by the voice feature data matching means. When the feature data and the original audio feature data are matched, coupon image data corresponding to the coupon ID associated with the advertisement ID of the content specified from the audio feature data is transmitted to the transmission / reception terminal 4, The coupon image data receiving means receives the coupon image data, and the coupon image data display means displays the image data on the display screen of the transmission / reception terminal 4. As a display state of the coupon image data, a plurality of coupon image data may be displayed in a viewable state by scrolling the screen, or a plurality of coupon image data may be displayed in a viewable state on one screen. The method depends on the browser function of the application software. The coupon image data transmitted from the TV coupon business data server 2 may be minimal image data, and frame data for displaying the coupon image may be stored on the application software side.

  Moreover, a coupon acquisition utilization means will transmit the coupon entry data which consists of member ID and coupon ID to the TV coupon business server 2, if there is a coupon utilization input by the coupon utilization input means by a member. The TV coupon business server 2 receives the coupon entry data and stores it in a state where the member ID and the coupon ID are linked.

  As a premise of the operation of the system 1, the coupon verification means and the point return means will be described. The point business server 3 stores coupon verification means. The coupon ID checking means determines whether or not the product ID corresponding to the coupon ID for which the coupon entry is made is included in the member ID and purchase history data received from the store terminal 5, and the coupon ID for which the entry has been made is determined. When the corresponding product ID is included, it is determined that they match. Further, the point return means provided in the point business server 3 is configured to return points associated with the coupon ID to the point account of the member ID. The coupon verification means may be provided on the TV coupon business server 2 side to provide matching to the point business server 3.

  The content effect measuring means will be described as a premise of the operation of the system 1. In the database of the point business server 3 or the member management server (not shown) in advance, the member attribute data (gender, age, occupation, etc.) provided when the member joins the system 1 and the member's actual store Purchasing data (provided alliance company of the supplier) that is provided every time a member or ID is provided to purchase a product or service by presenting a point card issued by a general-purpose point management company or other member ID is provided. Member data consisting of data, purchased store data, purchased merchandise data, purchase price data, etc.) is stored in a state linked to the member ID in a state converted into numerical data that cannot be specified by the individual member. When the content effect measuring means receives data (for example, advertisement ID) for specifying a commercial from an external computer or the like, the extracting means specifies a specific coupon ID linked to the data, and the coupon is identified by the coupon ID. A coupon entry is made with the entered member ID and a specific coupon ID, and the member ID for which the coupon ID has been verified is extracted. The content effect measuring means aggregates attribute data and purchase data as described above for the member ID, and graphs and matrixes for each attribute unit (by gender and age) and purchase data unit (product group sold together) Visualization is performed. If necessary, the content effect measuring means displays a graph or a table on an external computer as an input source.

  Note that the means such as the voice data conversion means, voice feature data collating means, and coupon acquisition / use means stored in the transmission / reception terminal 4 are preferably programmed as one application software downloaded to the transmission / reception terminal 4. When the member downloads the application software to the transmission / reception terminal 4, a state from login to the system 1 to acquisition and use of the coupon can be used as a series of operations. Further, each of these means may be programmed by adding to existing coupon acquisition / use application software provided by the general-purpose point management company. The application software is preferably constructed in a mechanism that can handle so-called push notification, and an active data communication state can be secured between the transmission / reception terminal 4 and the TV coupon business server 2.

Next, a basic means and an operation example of the system 1 will be described by taking the case of using a store terminal (POS) as an example.
(Voice verification operation and coupon acquisition operation)
Each operation of the system 1 will be described in the order of steps. As shown in FIGS. 6 and 7, when the application software stored in the transmission / reception terminal 4 is activated and logged in to the system 1 with the member ID, the transmission / reception terminal 4 transmits a voice emitted from the media device 6 to the transmission / reception terminal. When recognized by a voice acquisition device such as a microphone mounted on 4, the voice feature data conversion means converts the waveform of the analog voice into voice feature data. The voice collation means determines the degree of coincidence between the voice feature data and a plurality of original voice feature data downloaded to the transmission / reception terminal 4 or accumulated in the access destination database. If the degree of coincidence is equal to or greater than the threshold, it is determined that the original voice feature data matches.

  The transmission / reception terminal 4 transmits the advertisement ID (ID 1234) assigned to the voice feature data determined to be coincident to the TV coupon business server 2. The TV coupon business database 2 receives the advertisement ID (ID 1234), and coupon image data having a coupon ID (ID 1234) associated with the advertisement ID (ID 1234) (for example, coupon image data of a tea pattern of company A) To extract. The TV coupon business server 2 transmits the coupon image data to the transmission / reception terminal 4. The transmission / reception terminal 4 receives the coupon image data and displays the coupon image in a viewable state via the application software. The above is the basic coupon acquisition operation. In the stage up to the coupon acquisition operation, it is sufficient that at least the transmission / reception terminal 4 is specified, and login with a member ID and a password is arbitrary. As an operation of a variation of the coupon acquisition operation, a voice feature data collating unit can be provided on the TV coupon business server 2 side. In this case, when the application software stored in the transmission / reception terminal 4 is activated and the transmission / reception terminal 4 recognizes a sound emitted from the media device 6, the sound feature data conversion means converts the sound into sound feature data. The voice feature data transmitting means transmits the voice feature data to the TV coupon business server 2. The voice feature data collating means compares the degree of coincidence between the voice feature data and a plurality of original voice feature data stored in the database. As an example of voice collation, if the degree of matching between the voice feature data and the original voice feature data is equal to or greater than a threshold, it is determined that the voice feature data matches the original voice feature data.

  The TV coupon business data server 2 extracts coupon image data having a coupon ID (ID 1234) associated with the advertisement ID (ID 1234) assigned to the specified voice feature data, and transmits the coupon image data to the transmission / reception terminal 4. . The transmission / reception terminal 4 receives the coupon image data having the coupon ID (ID 1234), and displays the coupon image data in a viewable state via the application software.

  By repeating each step of these coupon acquisition operations, a plurality of coupon image data acquired via the application software is displayed on the transmission / reception terminal 4 in a viewable state.

  As an option in the coupon acquisition operation, the number of times the same coupon is issued may be limited. As an example of the operation, a means for determining the number of coupon issuance is built in the TV coupon business data server 2 and a specific coupon is issued. After the advertisement ID (ID 1234) is transmitted from the transmission / reception terminal 4 through the application software logged in by the member ID, the TV coupon business data server 2 receives the advertisement ID (ID 1234), and transmits the coupon image corresponding to the coupon ID (ID 1234). When the same advertisement ID (ID 1234) is received from the transmission / reception terminal 4 through the application software logged in with the specific member ID again, the determination means of the TV coupon business data server 2 determines that the second and subsequent times, Coupon ID (I May be constructed system 1 to not send the corresponding coupon image 1234).

  In addition, as another option in the coupon acquisition operation, a coupon may be issued only when a member is watching content in real time. As an example of the operation, a database of the TV coupon business data server 2 is used. Time schedule data of TV programs and TV commercials are managed and stored in a state linked to the advertisement ID, and when the TV coupon business data server 2 receives the advertisement ID, the advertisement ID and the time schedule corresponding to the advertisement ID are stored. The operation may be performed so that the coupon image corresponding to the coupon ID is transmitted only when the television commercial broadcast time zone of the data matches.

(Coupon entry operation)
Next, as shown in FIGS. 5 to 7 for explaining the coupon entry operation, the application software stored in the transmission / reception terminal 4 is activated and the coupon entry input means of the transmission / reception terminal 4 is logged in to the system 1 with the member ID. When the coupon entry is input by (for example, when the tea coupon image of company A displayed on the transmission / reception terminal 4 is touch-input), the coupon entry transmission means of the transmission / reception terminal 4 is input with the member ID The coupon ID (ID 1234) is transmitted to the TV coupon business server 2 as coupon entry data. The TV coupon business server 2 receives the coupon entry data by the coupon entry receiving means, and stores and stores it in the database in a state where the member ID and the coupon ID (ID 1234) are linked. The above is the coupon entry operation.

  As one of the options in the coupon entry operation, it is possible to limit the number of coupon entries, which is a method for determining the yield of the coupon usage amount. As an example of the operation, a coupon entry number determination unit is constructed in the TV coupon business data server 2, and a coupon entry limit number is set for each coupon ID. The coupon entry number determination means measures the number of coupon entry data receptions received from the transmission / reception terminal 4 and does not receive the subsequent entry operation for the coupon ID when the number of coupon entry data receptions reaches the coupon entry limit number. It is like that. When the coupon entry limit count is reached, a means may be constructed so as to transmit image data indicating that coupon entry is impossible to the input / output terminal 4 for the subsequent coupon entry operation.

  By repeating such steps of the coupon entry operation, coupon entry data is accumulated, and preparations for collation with purchase history data described later are completed.

(Purchase history data storage operation)
Next, the purchase history data accumulation operation will be described. This is an operation between the store terminal 5 and the point business server 3. In the store terminal 5, when the member ID and the product ID (product ID 1234) of the product or service related to purchase are input (for example, when the member ID and the product code of tea of company A are input), the store terminal 5 The purchase history data including the member ID and the product ID (product ID 1234) is transmitted to the business server 3. In the system 1, it is sufficient that purchase history data including the member ID and the product ID is acquired at this stage. However, in practice, the POS-ID specifying the POS, the purchase amount data, etc. are simultaneously stored in the point business server 3. Sent. The point business server 3 stores and accumulates in the database in a state where the member ID and the product ID (ID 1234) are linked. The above is the purchase history data storage operation.

(Coupon and purchase history matching operation)
Next, the coupon entry and purchase history matching operation in the purchase certificate will be described. As described above, in the configuration of the system 1, the TV coupon business server 2 and the point business server 3 are constructed in a state capable of transmitting information, and any one server can access another server at any time. . In the example of the system shown in FIG. 7, a coupon matching unit is provided on the TV coupon business server 2 side. Moreover, in the example shown in FIG. 8, the coupon collation means is provided in the point business server 3 side. When the coupon matching means is provided on the TV coupon business server 2 side, the TV coupon business server 2 receives data in which the member ID and the product ID are associated from the point business server 3. The coupon checking means checks the match between the coupon ID associated with the member ID and the product ID, and matches the match, that is, the member ID having a purchase history among the members who have acquired the coupon and have used entries. It is linked to the ID and sent to the point business server 4. On the other hand, when the coupon matching means is provided on the point business server 3 side, the point business server 3 receives data in which the coupon ID and the member ID are associated from the TV coupon business server 2. The coupon verification unit verifies the match between the member ID and the member ID of the customer who performed the purchase behavior. The above is the matching operation between the coupon and the purchase history.

(Point giving reduction action)
The point business server 3 returns the general-purpose points linked to the coupon ID (for example, 50 points) to the account corresponding to the member ID in the point database for the member ID whose coupon ID and purchase history match. To do. The above is the point reduction operation.

  As an option in the point redemption operation, a restriction may be provided on the time between the coupon entry time and the point redemption operation. That is, as an example of the means, the TV coupon business data server 2 or the point business server 3 is provided with a time measuring means between the entry operation input and the purchase history data storage operation, and the input time of both operations is preset. The point reduction operation may be performed when it is determined that the time is within (for example, within 24 hours). Note that the point return operation may be set to be performed every time the coupon matching operation is performed, or may be set to be performed once every three days or at regular intervals such as the end of the month. In addition, after the point redemption operation, the point business server 3 subsequently performs processing such as charging the point issuer's cost to the coupon issuing alliance company and charging the point usage destination company for the point usage cost. .

(Content viewing effect measurement operation)
Next, the content viewing effect measurement operation will be described. When the point business management server 3 or the member management server (not shown) receives data specifying commercial data from an external computer or the like, for example, an advertisement ID (ID 1234), the member data extraction means uses the advertisement ID (ID 1234). A member ID having a coupon ID (ID 1234) coupon entry operation history or a member ID having a matching history of coupon ID (ID 1234) is extracted. Further, the member data associated with the extracted member ID is extracted. By repeating these steps, a member data group associated with the member ID group is extracted.

  The member data analysis means analyzes the extracted member data group by an analysis method built in advance. For example, a member who has made a coupon entry operation with an advertisement ID (ID 1234), a member group with a matching history of a coupon ID (ID 1234), or a member who has made a coupon entry operation with an advertisement ID (ID 1234) An example is a means of counting other advertisement IDs (ID5678) sold together in a member group having a matching history of coupon ID (ID1234). Various member data and analysis methods to be analyzed are conceivable and are not specified by the above-mentioned persons. The effect measurement data analyzed by the analysis means may be viewable from an external computer or the like as an access source by visualization means such as graphing means or matrixing means. In addition, software for allowing the content effect measurement analysis result of the system 1 to be browsed in advance may be stored in an external computer or the like.

(System 1 variations)
As described above, each operation means can be constructed in any of the transmission / reception terminal 4, the TV coupon business server 2, and the point business server 3, and the combination thereof can be freely selected. Reference is made to FIG. In particular, whether the voice feature data matching means is provided on the transmission / reception terminal 4 side or the TV coupon business server 2 side, whether the coupon matching means is provided on the TV coupon business server 2 side or the point business server 3 side The combination is arbitrary in this system. Some variations are shown below.

  In the configuration and operation shown in FIG. 8, the coupon matching means is provided on the point business server 3 side. In this case, the TV coupon business server 2 transmits coupon entry data including the member ID and the coupon ID to the point business server 3 side. The point business server 3 accesses the database in which the member ID and product data transmitted from the store terminal 5 are stored, and corresponds to the coupon ID (coupon ID 1234) in the purchase history data of the member ID corresponding to the coupon entry data. Whether or not the product ID (product ID 1234) to be included is included is matched. When the product ID (product ID 1234) is included in the purchase history data of the member ID corresponding to the member ID and the coupon ID (coupon ID 1234), it is determined that the coupon ID matches the product ID. Then, the point business server 3 performs point processing. Further, the coupon ID usage data is transmitted to the TV coupon business server. The form of feedback of coupon ID utilization data to the TV coupon business server 2 at this time may adopt a form of feedback for each member ID each time. In addition, it is possible to adopt a form in which feedback is made in association with the member attribute information corresponding to the member ID stored in advance on the point business server 3 side for every fixed period and every fixed number of data. It is also possible to construct a system on the point business server 3 side so as to feed back information in an unspecified format.

  In the configuration and operation shown in FIG. 9, the voice feature data matching means is provided on the TV coupon business server side 3. The transmission / reception terminal 4 transmits the voice feature data to the TV coupon business server 2 side, and the TV coupon business server 2 collates the data stored in the database (not shown) with the received voice feature data, and the original voice feature data. If the degree of coincidence between the determined voice feature data and the original voice feature data is equal to or greater than a threshold, it is determined that there is a match with the original voice feature data.

  The configuration and operation shown in FIG. 10 are similar to the configuration shown in FIG. 9 for the voice feature data matching means, and the voice feature data matching means is provided on the TV coupon business server 2 side. As in the configuration shown in FIG. 7, the coupon verification means is provided on the TV coupon business server side 3.

  Note that the easiest way to construct an apparatus is to use an existing point system without complicated recombination, as shown in FIG. 8 and FIG. It can be said that the coupon ID usage data is provided and fed back to the TV coupon business server 2.

(Operation example at EC site)
Up to this point, the operation of purchasing goods or services at a POS terminal installed in an actual store has been described as an example. However, the present system can also be applied to purchasing at an EC site. Next, the case where this system 1 is made into the system corresponding to the purchase action in EC site based on FIG. 2, FIG. 3 is demonstrated. When using this system on an EC site, whether a member purchased a product (for example, an electrical appliance) viewed on a TV commercial on the EC site, or purchased a product viewed on a TV commercial at an actual store EC site It is assumed that it will be used for measuring effects such as whether it was purchased at

  In this case, the operations from the reception of the external content audio data and the verification of the audio data are not different from those in the case of the actual store, and the description thereof is omitted. When this system is used on an EC site, the coupon data transmitted from the TV business server 2 to the transmission / reception terminal 4 must include a unique ID (for example, a combination of letters and numbers) for identifying the coupon. is there.

  FIG. 2 shows an example of system construction and operation when this system is used at an EC site. In the system shown in FIG. 2, the same thing as when using a POS terminal in the above-mentioned actual store is performed in a virtual store, and the point business server 3 is interposed in this system, and general-purpose points are given to the member ID. System of cases. In this system, means for collating purchase proof or behavior proof is a member ID that is logged into the EC site at the time of purchase of the customer at the EC site transmitted from the EC site server (not shown) in the TV coupon business server 2. This is a means for collating the unique ID input to the EC site with the product ID. At this time, the unique ID input to the EC site may be a visible ID (for example, a combination of letters and numbers) that can be browsed by the member, or an ID that is directly input to the website without being viewed by the member ( For example, some code) may be used. The coupon entry operation is recognized when the member ID and the unique ID are transmitted to the TV coupon business server 2.

  A member who purchases a product on the EC site logs in to the site with a member ID and some password. When purchasing a product, enter a unique ID that identifies the coupon in the entry field on the EC site and enter the purchase. The data is transmitted to the TV coupon business server 2, and the TV coupon business server 2 recognizes the coupon entry by checking the match between the unique ID and the product ID. The TV business server 2 transmits the member ID and the coupon entry to the point business server 3, and the point business server 3 shifts to the operation of giving points, and gives general-purpose points to the corresponding member ID. It has become. Subsequent operations are the same as in the case of an actual store, and thus description thereof is omitted.

  FIG. 3 shows another system construction example and operation example when this system is used at an EC site. The system shown in FIG. 3 is a system in which the point business server 3 is not necessarily an indispensable device, and merchandise is discounted directly by the EC site server. Also in this system, the means for collating the purchase certificate or the action certificate is the member ID obtained by logging in to the EC site at the time of purchase of the customer at the EC site transmitted from the EC site server (not shown) in the TV coupon business server 2. And a means for collating a match between the unique ID input to the EC site and the product ID. At this time, the unique ID input to the EC site may be a visible ID (for example, a combination of letters and numbers) that can be browsed by the member, or an ID that is directly input to the website without being viewed by the member ( For example, some code) may be used. The coupon entry operation is recognized when the member ID and the unique ID are transmitted to the TV coupon business server 2. Further, a tag is embedded in the purchase screen or after-purchase screen of the EC site so that the unique ID and the member ID are associated with each other, and the TV coupon business server 2 can recognize which member ID uses which unique ID. Further, the TV coupon business server 2 can acquire member attribute information and the like held by the point business server 3 based on the member ID for analysis.

  Members who purchase products on the EC site log in to the site with their member ID and some password, enter a unique ID that identifies the coupon in the entry field of the EC site when purchasing the product, and enter the purchase. The site can be purchased with a discount corresponding to the coupon. Since the tag is embedded in the purchase screen displayed on the EC site or the screen after purchase, the unique ID is linked to the coupon ID and this data is transmitted to the TV coupon business server 2. The coupon entry is recognized by matching the unique ID with the product ID. The TV business server 2 can acquire the attribute information and the like of the member held by the point business server 3 based on the member ID, and analyze the attribute of the coupon user.

(Operation example in action proof)
Based on FIG. 4, the operation in the case where the present system is a system corresponding to whether or not a certain action has been taken, that is, the effect measurement of the action proof will be described. For example, a system that confirms that a member has taken a specific action, such as whether he / she visited a store or a venue, or tried a product service that he / she saw on TV commercials. This is a system for checking coupon entry behavior by a unique ID to be issued and a member ID. As a usage mode, for example, it is used for verification and measurement of behavior such as whether or not a member went to a dealer to watch a TV commercial and tried a car.

  In the embodiment shown in FIG. 4, the operations up to the reception of the external content audio data, the audio collation operation, the coupon acquisition operation and the coupon entry operation are different from the system in the case where the store terminal 6 of the actual store is used. Since there is no description, it abbreviate | omits description. Hereinafter, the action history data storage operation and the coupon verification operation will be described.

  In this embodiment, a card (behavior proof card) on which a unique ID issued in advance is described is used as a proof that a member has taken a specific action. The unique ID is associated with the coupon ID and stored in a database accessible from the TV coupon business server 2. Here, the unique ID assigned to the action proof card may be an ID assigned for each store or event, or may be an ID for each action target product or service. As an example of the unique ID, a number of numbers or characters that can be input on the coupon screen, or a combination of numbers and characters can be cited. Further, it may be a bar code, a two-dimensional bar code, or other identifiers that can be read by a camera attached to the transmission / reception terminal 4.

  When a member performs a specific action in a store or the like, the store or the like gives the action proof card as an item indicating the member's action proof. Further, a coupon screen included in application software stored in the transmission / reception terminal 4 in advance or accessed through a browser from the transmission / reception terminal 4 can be displayed on the transmission / reception terminal 4 held by the member. Can enter a unique ID. When the member inputs the unique ID listed in the action proof card from the coupon screen, the transmission / reception terminal 4 links the unique ID and the member ID and transmits them to the TV coupon business server 2.

  The action history data storage operation in the TV coupon business server 2 will be described. The TV coupon business server 2 has a means for verifying the action proof. When the member ID and the unique ID are transmitted from the transmission / reception terminal 4 to the TV coupon business server 2, the TV coupon business server 2 recognizes the member ID and the unique ID. Store and store in the database with the IDs linked.

  When the TV coupon business server 2 receives the data in which the member ID and the unique ID are associated from the transmission / reception terminal 4, the coupon collation means collates the match between the coupon ID and the unique ID associated with the member ID, That is, a member ID having an action history among members who have acquired a coupon and have a use entry is associated with the coupon ID and transmitted to the point business server 4.

  The point business server 3 shifts to the above-described point granting operation based on the member ID and the coupon ID. Since the subsequent operation is the same as that when using the POS of the actual store described above, the description is omitted.

  Other construction examples and operation examples in the action proof will be described. In another embodiment, a store or the like is provided with an action proof terminal as a unique ID. The action proof terminal has at least a function of reading the member ID and a function of transmitting the read member ID data to the TV coupon business server 2. The action proof terminal inputs (reads) the member ID, associates the unique ID issued by the action proof terminal with the member ID, and transmits it to the TV coupon business server 2.

  The TV coupon business server 2 has a means for verifying purchase proofs or behavior proofs. When a member ID and a unique ID are received from a purchase proof terminal, a match of entry data is verified to recognize a coupon entry operation. It has become. The unique ID issued by the action proof terminal may be an ID given for each reading operation, or may be an ID given for each action target product or service.

  If it is determined that the purchase proof or the action proof collates, the process proceeds to the above-described point granting operation. Subsequent operations are the same as in the case of an actual store, and thus description thereof is omitted.

  As described above, according to the system 1 of the present invention, the advertising agency can measure the viewing effect (for example, the proportion of members who have made purchase behavior among viewing members) of the content such as TV commercials that have been put out. It can be used for the production of TV commercial content and the determination of airtime. In particular, in the case where a real-time viewing determination unit is provided, it is possible to create content and promote a broadcast time that promotes real-time viewing.

  In general-purpose point management companies, manufacturers other than alliance companies related to the existing distribution business can be added to the alliance companies, and profits can be expected to increase. In addition, data related to TV commercial viewing can be taken into the member data, which leads to expansion of segmentation.

  Manufacturers have traditionally only relied on audience ratings to determine whether TV commercials have been viewed, but by issuing coupons for System 1, they can encourage consumers to actively view products and services. Can encourage purchase. Coupons are also motivated, and manufacturers can advance their sales advantage over wholesalers. Finally, it is possible to know what attributes and orientation members purchase their products.

  Distribution companies will be attracting new customers who come to the store with the manufacturer's coupon as a motivation. Further, since the coupon entry operation is performed by the transmission / reception terminal 4 and the TV coupon business server 2, it is only necessary to input the conventional member ID and the product data at the store terminal, and the coupon use processing, point reduction or cash No reduction treatment is necessary.

  For TV stations and the like that provide content, members who are actually viewing the content can be known, which leads to acquisition of new advertisers.

  For consumers, coupons can be obtained simply by watching TV commercials, and there is no need to carry the coupons around.

  As described above, according to the system 1 of the present invention, it is possible to integrally measure trends from content viewing such as TV commercials of consumers to purchase, and all persons involved in the system 1 can obtain necessary information. Can do.

1 Content viewing effect measurement system 2 TV coupon business server 3 Point business server 4 Transmission / reception terminal 5 Store terminal (POS)
6 Media device 61 Television receiver 62 Personal computer 63 Radio receiver

Claims (16)

A system having a server, a communication means with the server, and a transmission / reception terminal comprising audio reception means for receiving external content audio data,
Audio data collating means for collating the match between the external content audio data received by the transmission / reception terminal and the original audio data, and when the external content audio data and the original audio data match determination are obtained, Means for issuing coupon data corresponding to the advertising ID to the transmitting / receiving terminal;
A means for entering a coupon through a means for inputting a member ID and coupon data entry data for identifying a holder of the transmission / reception terminal; a means for collating a member ID and a purchase certificate or behavior certificate corresponding to the coupon; A content viewing effect measurement system characterized by confirming a match between a member who has received the voice data and a member who has obtained a purchase certificate or a behavior certificate.   The means for checking the purchase behavior or behavior proof corresponding to the member ID and the coupon has means for adding a service point for the member ID when a matching result of the purchase behavior or behavior proof corresponding to the member ID and the coupon is obtained. The content viewing effect measuring system according to claim 1.   Audio data collating means for collating the match between the external content audio data received at the transmission / reception terminal and the original audio data is provided on the transmission / reception terminal side, the audio feature data of the original audio data transmitted from the server, and the external 3. The content viewing effect measurement system according to claim 1, wherein the audio feature data of the content audio data is collated and it is determined that the audio data matches when a matching value equal to or greater than a prescribed value is obtained.   Audio data collation means for collating the match between the external content audio data received by the transmitting / receiving terminal and the original audio data is provided on the server side, and the audio features of the original audio data stored in a database communicable with the server 2. The data and the audio feature data of the external content audio data transmitted from the transmission / reception terminal to the server are collated, and it is determined that the audio data coincides when a coincidence value equal to or greater than a prescribed value is obtained. Or the content viewing effect measurement system according to 2.   The means for issuing coupon data corresponding to the advertisement ID assigned to the audio data when the determination of the coincidence of the external content audio data and the original audio data is obtained is the advertisement ID assigned to the audio feature data An advertisement ID identifying means for identifying the coupon ID, means for extracting coupon data including at least a coupon ID and coupon image data corresponding to the advertisement ID, and means for transmitting the extracted coupon data to the transmission / reception terminal. The content viewing effect measuring system according to any one of claims 1 to 4.   The means for making a coupon entry is a means for inputting coupon entry data within a certain period from the time of purchase proof or action proof or purchase proof or action proof via a transmission / reception terminal, and sending the coupon entry data to the server. The content viewing effect measuring system according to any one of 1 to 5, wherein The means for checking the purchase proof or the action proof is that the member ID input to the POS terminal at the time of purchase at the store matches the entered transmission / reception terminal coupon ID linked to the member ID and the product ID related to the purchase. The content viewing effect measuring system according to claim 1, wherein the content viewing effect measuring system is a means for collating.
.   The means for checking the purchase proof or the action proof is a means for checking the match between the member ID that is logged into the website at the time of purchase at the EC site, the unique ID that is input to the website, and the product ID, The content viewing effect measurement system according to claim 1, wherein the unique ID is included in coupon data transmitted from a server.   The means for checking the purchase certificate or the action certificate is a means for checking a match between the member ID and a unique ID given when a specific action is taken, and the unique ID is issued at a store. The content viewing effect measuring system according to any one of claims 1 to 6.   The server includes a TV coupon business server in a state capable of transmitting / receiving data to / from the transmission / reception terminal, and a point business server in a state capable of transmitting / receiving data to / from the store terminal, The content viewing effect measuring system according to any one of claims 1 to 9, wherein the point business server is constructed in a state where data can be transmitted and received with each other.   The content according to any one of claims 1 to 10, wherein the TV coupon business server includes means for restricting coupon issuance when a coupon data entry is input a predetermined number of times or more with the same member ID. Audience effect measurement system.   The content viewing effect measurement system according to any one of claims 1 to 11, wherein the TV coupon business server includes means for deleting the coupon data from the transmission / reception terminal when a predetermined period elapses from the transmission of the coupon data.   The TV coupon business server and / or point business server has means for measuring the time of purchase proof or behavior proof and the time of coupon entry data reception, and a predetermined time between the time of purchase proof or behavior proof and the time of entry data reception. The content viewing effect measuring system according to any one of claims 1 to 12, further comprising means for canceling point assignment when the time has elapsed.   14. The content viewing effect measurement system according to claim 1, wherein the advertisement ID is assigned to each content unit and / or each advertisement unit and / or company unit.   The external audio data is audio data included in the content transmitted by the media device, and the audio feature data collating means includes the original audio data stored in the database or the audio feature data of the original audio data, the external audio data or the audio data. 15. The content viewing effect measurement system according to claim 1, wherein the content viewing effect measurement system is means for determining whether the matching degree of the feature data of the external audio data is within a threshold value.   16. The media device for transmitting external audio data is a television receiver, a radio receiver, or a personal computer, and the content is program content or commercial content including an audio element. The content viewing effect measurement system described.