KR20200004983A - Pos based customer maketing system, control method thereof - Google Patents

Abstract

According to an embodiment of the present invention, provided is a customer marketing system based on a point of sale (POS) which comprises: a POS receiving service information, customer identification information and customized event information and applying a customized advertisement so as to provide a service; a user terminal receiving various notifications or messages sent from the POS through a server and using the service by assessing the server through a link included in the notification or the message; and a server relaying the POS and the user terminal, receiving data transmitted from the POS and the user terminal so as to store the data in a database, generating, storing and managing the customized advertisement based the information stored in the database, and transmitting the message including the link capable of accessing the server and the generated customized advertisement to the user terminal.

Description

POS-based customer marketing system, control method {POS BASED CUSTOMER MAKETING SYSTEM, CONTROL METHOD THEREOF}

The present invention relates to a customer marketing system and a control method thereof, and in particular, to a force-based customer marketing system and a control method of the system.

A point of sale terminal (POS) is used as a payment method at a branch and as an auxiliary device for performing sales management and statistics.

Some high-end POS terminals include a display device and input devices to facilitate payment, and are connected to a VAN company to perform payment.

In particular, the POS terminal may perform payment and check the sales of the store at a glance, and may also store detailed information such as service contents and payment amount and payment method.

As such, the POS terminal performs an important role in operating a branch, but it is difficult to apply to marketing by simply performing a predetermined function.

Korean Patent Registration No. 10-1410707

It aims to provide a marketing system that generates and sends customized advertisements to customers by using POS. It is also an object of the present invention to provide a system that uses POS to implement additional services that customers can conveniently use the store.

POS-based customer marketing system according to one aspect, receives the service information, customer identification information and personalized event information, POS to provide services by applying customer-specific advertising, and receives various notifications or messages sent from the POS through the server The user terminal and the POS and the user terminal using the service by connecting to the server through the link included in the notification or message, and receives the data transmitted from the POS and the user terminal and stored in the database (DB), stored in the database It may include a server for generating, storing and managing a customized advertisement based on the information, and a message including a link for accessing the server to the user terminal and a server for transmitting the generated customized advertisement.

In this case, the user terminal may access a server to search for branch offices having POS installed therein, to view branch office information, to request service use at branch offices having POS installed, and receive a service provision progress in real time for the service use request.

In addition, the user terminal may access the server, search for the branch offices where POS is installed, request for service use, and receive a reception confirmation and service availability according to the service use wait request in real time.

On the other hand, the server accumulates points for each individual customer according to the customer identification information, the points can be used as a gift to payment, use request and other customers in the POS.

In this case, the customer-customized advertisement may be automatically generated by the request of the branch operator through the POS or the customer consumption pattern learning model and transmitted to the user terminal.

In addition, the service information may include payment information including a type of service used, a payment method, and a payment amount, a visitor, and a service use time.

Customer identification information may include personal information including the customer's name, nickname, telephone number, address, gender, age, race and appearance characteristics, a barcode or QR code for personal identification, a customer number and device information of the user's device (e.g. IMEI, etc.). ) And ID.

The customized event information may include the location of the branch, the contents of the service provided, the operation policy, and the execution event collected through the POS to generate the customized advertisement.

According to an aspect, a control method of a POS-based customer marketing system includes registering a service information, customer identification information, and customized event information on a server by a server, and the server may include a service database, a customer identification information, and an event information database. Storing, storing and managing a customized advertisement based on the information stored in a database (DB), transmitting a message including a link to a server to a user terminal and a generated customized advertisement, and a user The terminal may include receiving a customized advertisement and accessing the server through a link of the received message to perform identity verification.

In addition, after the authentication step, the POS identifies the customer based on the customer identification information, checks the contents of the customized advertisement through the server, and applies the provided service to the server and the server provides the POS In the case of the customer's use of the service, storing the service information in the database (DB), and earning the points may include the step of transmitting a message containing the details of the points accumulated in the user terminal.

According to another aspect of the control method of a POS-based customer marketing system, after a user authentication step, a user terminal searches for a branch in which POS is installed and makes a request for a service to a branch to be used, and the server uses the service. Storing the request details in the database (DB) and forwarding to the POS, and receiving the received content and service usage progress for the service use request from the force in real time and may be delivered to the user terminal.

According to another aspect of the control method of a POS-based customer marketing system, a step in which a user terminal searches for a branch having a POS installed and makes a request for a service using the branch to be used by the server, and the server stores a service request request history in a database (DB). And storing the information in a queue and transmitting the request to the user terminal in real time.

The POS-based marketing method provides customers with the convenience of using the service, while the POS operator with POS is provided with active marketing that effectively leads customers back.

1 is a diagram illustrating an example of a force-based customer marketing system.
2 is a flowchart illustrating an example of a control method of a force-based customer marketing system.
3 is a flowchart illustrating another example of a control method of a force-based customer marketing system.
4 is a flowchart illustrating still another example of a control method of a force-based customer marketing system.
5 is a flowchart illustrating still another example of a control method of a force-based customer marketing system.

Specific details of other embodiments are included in the detailed description and the drawings. Advantages and features of the described technology, and methods of achieving them will be apparent with reference to the embodiments described below in detail in conjunction with the drawings. Like reference numerals refer to like elements throughout.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are only used to distinguish one component from another. Singular expressions include plural expressions unless the context clearly indicates otherwise. In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated. In addition, the terms "... unit", "module", etc. described in the specification mean a unit for processing at least one function or operation, which may be implemented in hardware or software or a combination of hardware and software. .

Hereinafter, embodiments of a force-based customer marketing system and a control method thereof will be described in detail with reference to the drawings.

1 is a block diagram of a force-based customer marketing system according to an embodiment.

Referring to FIG. 1, the POS-based customer marketing system 1 may include a point of sale (POS) 100, a user terminal 200, and a server 300. In this case, the POS 100 may exist for each individual branch, and a plurality of user terminals 200 may exist for each individual customer, and the plurality of POS 100 installed in the plurality of branches and the user terminal 200 used by a plurality of different customers. It may mean. Hereinafter, for convenience of description, the force 100 and the user terminal 200 will be described in the singular, but it should be noted that the force 100 and the user terminal 200 may exist in plural, depending on the applied embodiment. In addition, the force 100 may be implemented in at least one of a terminal, a system, and a solution, and may be provided in the form of software installable in the force.

The POS-based customer marketing system 1 may receive input of service information, customer identification information, and customized event information from the POS 100, and the input information may be transmitted to and stored in the server 300 through a wired or wireless network. .

The server 300 may store and classify the information received from the force 100, and relay the communication with the user terminal 200. In addition, the server 300 may generate, store, manage, and transmit the customized advertisement based on the customer identification information and the customized event information to the user terminal 200.

The server 300 may transmit the generated customized advertisements and various notifications and / or messages to the user terminal 200. In this case, the server 300 may generate a link (eg, a URL link, an application installation guide link, etc.) through which the customer can access the server 300 and transmit the generated link to the user terminal 200.

According to an embodiment, the user terminal 200 may call the force 100 through the server 300. In this case, the call may include an internet search, a telephone, a site visit, and a navigation destination search of a branch of which a POS 100 is installed using the user terminal 200, and may be made through the server 300.

In this case, the server 300 may obtain customer identification information (eg, a phone number, a user agent, etc.) from the user terminal. After the customer identification information is obtained, the server 300 may transmit the advertisement generated based on the customized event information to the user terminal 200.

Specifically, when a customer searches for a destination by using a navigation to visit a restaurant, the user terminal 200 may be a navigation, and the server 300 may transmit an advertisement generated based on pre-stored customized event information to the navigation. have. However, the present invention is not limited thereto. If the customer identification information is collected, such as entering a phone number in the navigation even before the customer visits the branch directly, the advertisement is received on the customer's mobile phone and the advertisement is received. The subject can be different.

In this case, the customized event information may be information collected through the force 100. However, the present invention is not limited thereto, and the customized event information may include information individually obtained by the server 300 by communicating with an external terminal.

As such, the customer may check the contents of the advertisement by receiving the advertisement transmitted from the server 300 through the user terminal 200 even before directly visiting the branch.

In addition, the customer may receive the customized advertisements, notifications and / or messages through the user terminal 200, and, if the customer accesses the server 300 by following the link of the received message of the server 300 In accordance with the guidance process, identity verification of customer identification information can be performed.

In this case, the user authentication may be performed for authentication of customer identification information when the customer first accesses the server 300, as well as performing authentication for identification such as entering a password corresponding to the customer identification information at every connection. You may.

POS 100, the user terminal 200 and the server 300 may communicate with each other through a wired or wireless network, the wired and wireless network is Bluetooth (Bluetooth) communication, Bluetooth Low Energy (BLE) communication, Near Field Communication (Near Field Communication) unit, WLAN (Wi-Fi) communication, Zigbee communication, infrared data association (IrDA) communication, Wi-Fi Direct (WFD) communication, ultra-wideband (UWB) communication, Ant + communication, WIFI communication, 3G, It may include at least one of 4G and 5G communication scheme.

As such, the POS-based customer marketing system 1 receives personalized event information from the POS 100 and provides it to the server 300 to provide personal information including the gender, age, race, and appearance characteristics of the customer, the POS 100. ) Can create a customized advertisement that reflects the location of the sales outlets installed, the contents of the service provided, sales information including the operating policy, etc., and provides the user with the convenience of using the service by providing it to the customer through the user terminal 200. The branch operator having the POS 100 installed may perform active marketing to induce a customer visit.

In addition, the force-based customer marketing system 1 may be operated by a customer marketing program stored and installed in the server 300. In this case, the customer marketing program may be installed in the force 100 to provide a user interface (UI) for inputting various data. In addition, the customer marketing program may be provided in the form of a web page or an application executable in the user terminal 200 so that the user terminal 200 can easily access the server 300. It is not limited to. In addition, the customer marketing program for operating the POS-based customer marketing system 1 may be implemented in different forms in the POS 100, the user terminal 200, and the server 300, depending on the operation type and function. It is not limited to form.

Hereinafter, the force-based customer marketing system 1 will be described in detail with reference to FIG. 1.

The force 100 and the user terminal 200 transmit and receive information and data via the server 300, and the server 300 stores and manages information received from the force 100 and the user terminal 200. However, it should be noted below that the process via the server 300 may be omitted for convenience of description.

The force 100 may receive service information, customer identification information, and customized event information.

Here, the service information refers to information about the service use process of the customer, and may include, for example, payment information including a type of service used, a payment method, and a payment amount, a visitor, and a service use time. For example, the type of service used may vary depending on the type of service used by the customer. In the case of a restaurant, the food menu ordered by the customer, the type of style the patient has performed in the case of a beauty salon, and the product purchased by the customer in a shopping mall Can vary.

Customer identification information is information used to identify a customer who has visited a store, including personal information including name, nickname, telephone number, address, gender, age, race, and appearance characteristics, personal identification barcode or QR code, customer number, user terminal Device information (eg, IMEI, UA, etc.) and an ID of the 200 may be included, and the like, and the present invention is not limited thereto, and the information may be distinguished from other customers.

In addition, the customized event information is information collected through the POS 100 to generate a customized advertisement may include sales information including the location of the branch, the contents of the service provided, the operating policy, the contents of the event. .

For example, customers in their 20s and 30s with a major customer base, customers with 50s and 60s as their main customer base, and / or businesses with a male main customer and women as their main customer, The preference event can vary in content and type.

At this time, POS 100 may transmit the personal information and sales information of the customer, such as' 30s, '' male, ''13 o'clock visit', 'Seoul Yeongdeungpo-gu' as customized event information to the server 300.

As will be described later, the server 300 may receive customer-specific information through the POS 100 and thus generate customized advertisements and transmit the customized advertisements to the user terminal 200.

As such, the method for conducting marketing is subject to subjective requirements such as the propensity of customers and branch operators, and objective requirements such as time and location. The POS-based customer marketing system 1 can efficiently perform marketing by generating event customized by receiving event information and transmitting the event information to the server 300.

The force 100 may include an input unit, and the input unit may not only manipulate the force 100 but also receive service information, customer identification information, and customized event information.

For example, the input unit may include a key pad, a dome switch, a touch pad (static pressure / capacitance), a jog wheel, a jog switch, and a H / W button. In addition, the touch pad may include a touch screen, a barcode and QR code reader, a card reader (magnetic / IC), an input pad, and the like, which are implemented in a layer structure with the display.

The force 100 may recognize the customer identification information and apply a customer-customized advertisement to provide a service. In addition, the service information regarding the customized advertisement application and the provided service may be transmitted to the server 300 and stored.

For example, the POS 100 identifies a customer based on customer identification information when a customer who receives a customized advertisement visits a sales office, checks the contents of the customized advertisement, and then applies the customized advertisement to the provided service to apply the service. Can provide.

For example, when the customer visits the branch, the POS 100 receives information for identifying the customer such as a name, nickname or ID, and compares the customer with the customer identification information stored in the server 300 to identify the customer. Through 300, the content of the customized advertisement provided to the customer can be checked. In this case, the force 100 may download the contents of the customized advertisement from the server 300 and apply the provided service to the customer to provide the service.

The force 100 may provide a service in cooperation with a peripheral electronic device. In this case, the electronic device may include an input / output device including a display device, such as a printer, a display device, a monitor, a speaker, a camera, a keyboard, and the like.

According to an embodiment of the present disclosure, the force 100 may receive a service use request, and may transmit a service providing status according to the use request to the user terminal 200 in real time.

For example, when the service request is received, the force 100 may share a service request request history through an electronic device installed at at least one of a predetermined place (eg, a payment location, a waiting room, a warehouse, a store entrance) in a sales office. The service provision status may be transmitted to the user terminal 200 in real time.

As an example, when the POS 100 is installed in a restaurant, the service use request through the user terminal 200 may be a food order, and at this time, the ordered food menu may be displayed on the display device of the kitchen linked to the POS 100. Can be. Through this, the kitchen can check the ordered food contents and can deliver the cooking status of the food (for example, reception confirmation, cooking and cooking completion, etc.) to the user terminal 200 through the force 100 in real time. In this case, the service providing status may be an input means such as a keyboard, but may be transmitted to the user terminal 200 using a photographing device such as a camera.

In addition, the force 100 may perform confirmation of a service use request and at least a partial payment for service use for the requested service.

For example, when the POS 100 receives the service use request, the POS 100 may request the server 300 to send a notification confirming the fact that the service use request is received to the customer or a confirmation message that the service use request has been properly received. 300 may request the user terminal 200 to pay in advance for all or part of the service usage price.

The force 100 may provide a service by transmitting a service available status message to a customer when preparation for service provision is completed. For example, when the cooking of the food ordered by the customer is completed, the POS 100 transmits a cooking completion message to the user terminal 200 and the food after confirming the identity through the barcode, the waiting number and / or the customer identification information at the customer visit. Can be provided.

In addition, the present invention is not limited thereto, and the customer may access the store force 100 by recognizing the QR code provided in the store by using the user terminal 200. Through this, the store 100 may check the visit of the customer, and the customer may check the store information or perform payment of the service use price.

For example, by recognizing the unique QR code and the at least one QR code provided in the branch of the POS (100) is installed in the store can check the type of service provided by the corresponding store stored in the server 300, the selection of services and services Payment of the use price can be carried out.

As such, the customer may request the service 100 in advance before visiting the branch directly, check the service progress in real time, and then visit the branch to reduce unnecessary waiting time, and the branch operator may be caused by waiting people. It can reduce the complexity of the branch and provide efficient service through monitoring service usage requests.

The user terminal 200 may receive various notifications and / or messages sent from the POS 100 through the server 300, and the server 300 webpage and / or the links included in the notifications and / or messages. Alternatively, the service may be accessed by using an application. Here, the user of the user terminal 200 may refer to a customer visiting a sales office.

In this case, the user terminal 200 may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, or a telematics ( Telematics terminals, navigation terminals, personal computers, notebook computers, slate PCs, tablet PCs, ultrabooks, wearable devices (e.g., Watch type terminal (Smartwatch), Glass type terminal (Smart Glass), Head Mounted Display (HMD), Wibro terminal, IPTV (Internet Protocol Television) terminal, Smart TV, Digital broadcasting terminal, Television , A 3D television, a home theater system, a flexible terminal, and the like.

The customer may access the server 300 through a link received from the user terminal 200 and perform identity verification.

For example, the received message may be a message sent from the server 300 based on the customer identification information entered in the force 100, and the customer may check and / or confirm the customer identification information entered through the force 100. Alternatively, identity verification can be performed through additional certification procedures.

The customer is at least one of the customer identification information entered through the POS 100 during the visit to the store, for example, name, nickname, telephone number, personal identification barcode or QR code, customer number, device information of the user terminal 200 Identity verification can be performed by entering at least one.

In addition, the user terminal 200 receives a predetermined authentication key from the force 100 and inputs the authentication key in the user terminal 200, or makes an authentication request to the force 100, receives the authentication code received Additional authentication may be performed by transmitting the authentication code to the force 100 again.

The identity authentication procedure may be performed when the user first accesses the server 300 through the user terminal 200, but is not limited thereto and is performed every time the user accesses the server 300 to secure the security of the POS-based customer marketing system 1. Can be.

For example, as described below, a customer who receives a customized advertisement and visits a store may receive an event according to the contents of the received customized advertisement, and in this case, the customer may receive a customized advertisement as long as the customized advertisement is received for the customer. Even if the authentication process is not performed, the service to which the event content is applied can be used.

On the other hand, the customer can set the ID (ID) for customer identification information after the authentication is completed, and can secure the security of the customer identification information by setting a password for the ID.

In addition, when the authentication is not performed, information corresponding to the customer identification information, for example, a phone number, a password, and a payment card number may be input to access the server 300 without a separate registration procedure.

According to another embodiment, the user terminal 200 may request the service 100 from the force 100.

For example, the customer may access the server 300 through the user terminal 200 to search for the branches in which the POS 100 is installed and read the branch information, request a service use to the branch to be used, and service The service providing progress for the use request may be received in real time.

For example, when a service use request is made to a restaurant, the user terminal 200 may receive a message for accepting an order menu, a cooking state, a cooking completion notification, and a customer call message from the POS 100.

In addition, the customer may provide at least one of a bar code, an ID, and customer identification information to the POS 100 through the user terminal 200 to check the service use request details and receive a service after the identity verification procedure. On the other hand, the branch may be provided with at least one QR code that can be recognized by the customer through the user terminal 200 (for example, a branch specific QR code, a unique QR code for each service use space in the branch), the customer The user terminal 200 may recognize the QR code and access the POS 100. Through this, the store 100 may check the visit of the customer, and the customer may check the store information or perform payment of the service use price.

As such, the customer makes a request for using the service using the user terminal 200 without directly visiting the sales office, checks the service provision progress in real time, and then visits the sales office, thereby reducing unnecessary waiting time for the customer and the sales manager. It is possible to reduce the complexity of the branch offices caused by waiting people and to efficiently provide services through monitoring of waiting people.

According to another embodiment, the user terminal 200 may make a request for service use.

The user terminal 200 may search for shops in which the force 100 is installed, and may make a request for waiting for service use through the sales information of the found shop. The user terminal 200 may receive an acknowledgment and service availability according to the service use wait request.

For example, when the service 100 waits for a request for service usage installed in a restaurant, the user terminal 200 may receive information regarding whether the restaurant is currently available for use.

For example, the user terminal 200 may receive a vacancy rate, waiting people, and waiting time of a branch in real time, and may prepay a partial amount according to the waiting request when requesting service use after checking information.

A customer who has made a request for service use waiting through the user terminal 200 may visit a sales office and check a waiting application through a barcode, air number, and customer identification information through the POS 100 to use the service.

On the other hand, the branch may be provided with at least one QR code that can be recognized by the customer through the user terminal 200 (for example, a branch specific QR code, a unique QR code for each service use space in the branch), the customer The user terminal 200 may recognize the QR code and access the POS 100. Through this, the store 100 may check the visit of the customer, and the customer may check the store information or perform payment of the service use price.

In this case, the user terminal 200 may receive an available notification when the service is available, and use the service without unnecessary waiting time by visiting a sales office after receiving the notification.

The server 300 may relay the force 100 and the user terminal 200, and may receive, store, and manage data transmitted from the force 100 and the user terminal 200.

For example, the server 300 may receive service information, customer identification information, customized event information, and branch information from the force 100, and classify and store the received information into at least one group.

For example, the server 300 may receive the branch office information, and classify and store the branch office into at least one or more groups according to the sales field, the service price information, the opening hours, the location of the branch, the main customer base, the offer of the coupon, and the event progress. .

In addition, since the customer identification information is information for identifying a customer visiting the branch, the server 300 may store and manage the received customer identification information by forming a category for each individual.

The server 300 may receive customized event information that may vary depending on the sales situation and marketing policy of the branch, and generate a customized advertisement. In this case, the customized advertisement may be generated for all customers who have agreed to receive advertisement marketing provided by the server 300, some of them, and / or specific customers.

For example, the server 300 may generate a customized advertisement based on the service information, customer identification information, customized event information, and branch information transmitted from the force 100.

For example, the server 300 may determine the type of service frequently used by the customer based on the service information, and may generate an event advertisement applied when using the same type of service. In addition, the server 300 may generate an event that provides an additional benefit when using a specific card company's card based on the payment method information, and apply when revisit in the same time zone or another time zone based on the service use time. Can generate events.

As another example, the server 300 may generate a favorite event for customer identification information, for example, a customer's address, gender, and age.

For example, since the customer identification information includes personal information of the customer, the server 300 may generate a personalized advertisement targeting a branch, which is close to the customer's residence region, a gender, and a branch that provides a preferred service for each age group. .

As another example, the server 300 may generate a customized advertisement by utilizing the customized event information. For example, the server 300 may generate a customized advertisement based on the content of the provided service input by the branch operator in the POS 100 and the content of the event to be performed.

For example, the branch manager may use an event such as '10, 000 won discount upon returning 'when the shop operator meets the conditions of' 20s', '13: 00 before 13:00, ''20, 000 won or more'. This may be done and transmitted to the server 300 by inputting it to the force 100.

In this case, the server 300 may generate a customer-customized advertisement by combining the information of the branch office, which is input from the force 100 and stored in the database DB, and the event contents input from the force 100.

As such, the server 300 may receive the customized event information from the POS 100 in consideration of the sales policy of the branch and the visiting customer status, and generate a customized advertisement based on this, and customize the customer terminal 200 to the user terminal 200. By providing the advertisement, the customer can benefit from the service provision by receiving the advertisement required by the customer, and the branch manager can perform active target marketing that can effectively bring the customer back.

As another example, the server 300 may generate a customized advertisement by selectively combining and linking various pieces of information received from the force 100, for example, service information, customer identification information, customized event information, and branch information. In this case, the customer-customized advertisement may be generated and sent to the user terminal 200 at the request of the branch operator through the force 100, but is not limited thereto. The advertisement may be automatically generated by the customer consumption pattern learning model and the user terminal 200. Can be shipped to).

For example, the server 300 may analyze the consumption pattern of the customer from the service information received from the force 100. When the consumption pattern is analyzed, the server 300 may generate a customized advertisement related to the use of a homogeneous and / or heterogeneous service having high availability to the customer, and send the customized advertisement to the user terminal 200.

For example, the server 300 may analyze the consumption pattern of the customer, specify the activity radius of the customer, and send the customized advertisements available to the sales office within the specified activity radius to the user terminal 200.

In addition, when the customer repeatedly visits a nearby cafe after visiting the restaurant, the server 300 receives a customer's visit to the restaurant from the POS 100, and generates a customized advertisement that can be used in the nearby cafe. By sending to (200) it can effectively induce customers to visit the restaurant and cafe.

Without being limited thereto, the server 300 may classify the generated customized advertisement into at least one or more groups, and send the customized advertisement to a plurality of customers who agree to receive the advertisement.

As described above, the server 300 may generate a POS 100-based customer-customized advertisement based on various information received from the POS 100. The generated advertisement may be regional, gender, age range, time zone, and event content. And at least one or more groups according to associations between industries, and the server 300 may send a customized advertisement to the user terminal 200 based on the classified customized advertisement. In this case, the generation and classification of the customized advertisement may be constructed by one or more learning models or neural network models.

In addition, the server 300 may earn points for using the service to induce a customer return. In this case, points may be accumulated for individual customers according to the customer identification information, and the points may be used for payment, request for use, and other customer gifts in POS 100.

For example, points may be earned at a preset rate according to a customer's payment amount, the number of visits to a branch, whether or not the same branch is revisited, and the visit of a linked heterogeneous branch, but is not limited thereto. Can be earned according to the operating policy.

On the other hand, the server 300 may manage the transmission and reception of information between the force 100 and the user terminal 200.

For example, the server 300 stores information in the database (DB) of the server 300 when the service information, customer identification information, customized event information, and branch information is input into the force 100, and accumulates points, and the user. The terminal 200 may transmit a notification and / or a message including a link (including a webpage or URL for inducing application installation) to be connected to the server 300.

In addition, the user terminal 200 may access the server 300 through a link to perform identity authentication based on customer identification information stored in the database DB of the server 300, and the customer may set an ID and password. If you can manage the customer identification information of the customer and the ID and password set by the customer.

In addition, when there is a use of the service of the customer in the POS 100, the server 300 transmits a message containing the contents of the service usage, such as the payment amount, payment method, and the accumulated points to the user terminal 200, It can lead to a return visit.

As another example, the server 300 stores the service use request history in the database (DB) and transmits the service use request history to the force 100 when the customer makes a service use request through the user terminal 200, and the service from the force 100. The contents of the reception of the request for use and the service usage progress may be received in real time and transmitted to the user terminal 200. As such, the customer may make a request for using the service to the branch where POS 100 is installed through the user terminal 200 without directly visiting the branch, and check the service usage progress in real time.

As another example, the server 300 stores the service usage wait request history in the database DB and delivers the service usage wait request history to the force 100 when the customer makes a service waiting request through the user terminal 200. In addition, the contents of the waiting wait request received from the POS 100 and the available situation may be transmitted to the user terminal 200 in real time.

In addition, when the customer visited the sales office to use the service, the server 300 may verify the identity by receiving the customer identification information through the force 100 and comparing it with the customer identification information stored in the database DB. In this case, the server 300 transmits the use history of the service and the point accumulation history according to the use of the service to the user terminal 200, so that the customer may check the service and the earned points provided in real time.

As another example, the customer may use the user terminal 200 to present a recommendation of a branch, a service use coupon by prepayment, and accumulated points to other customers.

For example, the customer may use the user terminal 200 to search for a store in which the POS 100 is installed and view the store information, and then perform a pre-payment of a service provided through the POS 100 and the corresponding POS 100. ), You can get a coupon to use the service available at the branch. The customer may recommend the use of the service by transmitting the issued service use coupon to the user terminal 200 of another customer.

However, the present invention is not limited thereto, and the customer may directly present the points accumulated in the user to another customer by using the user terminal 200.

In this case, the server 300 may relay the communication between the user terminals 200, store the issuance of the service use coupon and the gift details of the accumulated points, and update the database DB.

2 is a flowchart illustrating an example of a control method of a force-based customer marketing system. Hereinafter, the control method of the force-based customer marketing system illustrated in FIGS. 2 to 5 may be the control method of the force-based customer marketing system 1 described with reference to FIG. 1.

1 and 2, the force 100 of the force-based customer marketing system 1 may register service information, customer identification information, and customized event information with the server 200 (210).

When the information is registered in the server 300, the server 300 may store service information, customer identification information, and event information in the database DB, and generate a customized advertisement based on the information stored in the database DB. (220).

Next, the server 300 may transmit a message including a link for accessing the server and the generated customized advertisement to the user terminal (230).

Next, the user terminal 200 may receive a customized advertisement and access the server through a link of the received message to perform identity authentication (240).

3 is a flowchart illustrating another example of a control method of a force-based customer marketing system. 3 to 5 are other examples of the control method of the force-based customer marketing system, and descriptions overlapping with the description will be omitted with reference to FIG. 2.

After performing identity verification (340), the customer may receive a message and the generated customized advertisement may visit the branch (350).

In this case, the force 100 may identify the customer based on the customer identification information, and check the contents of the customer-customized advertisement through the server and apply the provided service to the provided service (360).

Next, when there is a service use of the customer in the force 100, the server 300 may store service information in the database DB and accumulate points (370).

After earning the points, the server 300 may transmit a message containing the details of the points earned to the user terminal 200 (380).

4 is a flowchart illustrating still another example of a control method of a force-based customer marketing system.

After performing the user authentication (440), the user terminal 200 can request the service use to the branch to search for the branch to use the POS 100 (450).

In this case, the server 300 may store the service use request history in the database (DB) and transmit it to the force (460).

Next, the server may receive the received contents of the service use request and the service use progress from the force 100 in real time and transmit the received contents to the user terminal 200 (470).

5 is a flowchart illustrating still another example of a control method of a force-based customer marketing system.

After performing the user authentication (540), the user terminal 200 may search for the service outlet to which the POS 100 is installed to request a service use wait to the sales office (550).

At this time, the server may store the service usage wait request history in the database (DB) and transmit it to the force 100 (560).

In operation 570, the server may transmit, to the user terminal 200, the usage waiting request received content and the available situation from the force 100 in real time.

In the meantime, the embodiments may be embodied as computer readable codes on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored.

Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like, which may also be implemented in the form of carrier waves (for example, transmission over the Internet). Include. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And functional programs, codes, and code segments for implementing the embodiments can be easily inferred by programmers in the art to which the present invention belongs.

Those skilled in the art will appreciate that the present disclosure may be embodied in other specific forms without changing the technical spirit or essential features disclosed. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive.

1: POS-based customer marketing system
100: force
200: user terminal
300: server

Claims (10)

A force for receiving service information, customer identification information, and customized event information, and providing a service by applying a customized advertisement;
A user terminal that receives various notifications or messages sent from the POS through the server and accesses the server through a link included in the notification or message to use the service; And
Relaying the POS and the user terminal, receiving and transmitting data transmitted from the POS and the user terminal in a database DB, creating and storing and managing a customized advertisement based on the information stored in the database DB, And a server for transmitting a message including a link for accessing a server to a user terminal and the generated customized advertisement. The method of claim 1,
The user terminal,
A POS-based customer marketing system that accesses the server, searches for branch offices where the POS is installed, reads branch office information, makes a request for service use to the branch office where the POS is installed, and receives a service provision progress in real time for the service use request. . The method of claim 1,
The user terminal,
The POS-based customer marketing system accesses the server, searches for the branch offices where the POS is installed, requests for service use, and receives reception confirmation and service availability according to the service use wait request in real time. The method of claim 1,
The server,
Earn points for each customer based on customer identification,
The POS-based customer marketing system, wherein the points are used for payment, use requests and gifts to other customers in the POS. The method of claim 1,
The customer-specific advertising,
The force-based customer marketing system is automatically generated by the sales office operator's request through the force or customer consumption pattern learning model and sent to the user terminal. The method of claim 1
The service information,
Payment information, including the type of service used, payment method, and payment amount;
The customer identification information,
Personal information including name, nickname, telephone number, address, gender, age, race and appearance characteristics, personal identification barcode or QR code, customer number, device information and ID of user terminal,
The customized event information is.
POS-based customer marketing system, which is sales information that includes the location of sales outlets, the content of the services provided, the operational policies, and the conduct of events collected through the POS to create customized ads. Registering the service information, the customer identification information, and the customized event information on the server by the force;
The server stores service information, customer identification information, and event information in a database DB, generates and stores a customized advertisement based on the information stored in the database DB, and accesses the server to a user terminal. Sending a message comprising a link to the link and the generated customized advertisement; And
And receiving, by the user terminal, the customer-customized advertisement, and accessing a server through a link of the received message to perform authentication of the user. The method of claim 7, wherein
After the step of performing the identity verification,
Identifying, by the POS, the customer based on the customer identification information, checking the contents of the customized advertisement through the server, and applying the service to the provided service; And
The server, if there is a service use of the customer in the force, storing the service information in the database (DB), earning points and transmitting a message including the points of the points accumulated in the user terminal; Control method of customer marketing system. The method of claim 7, wherein
After the step of performing the identity verification,
Requesting, by a user terminal, a service use request from a sales office to search for a sales office at which the force is installed; And
Storing, by the server, a service usage request history in a database (DB) and forwarding the service usage request to the user terminal; Control method of POS-based customer marketing system. The method of claim 7, wherein
Requesting, by a user terminal, a service use wait request to a sales office to search for a sales office where the force is installed; And
The server, the service based on the request for storing the service usage request in the database (DB) and the force-based customer comprising the step of delivering the request for use request and the availability status from the force to the user terminal in real time How to control your marketing system.

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