KR20140005594A - System of collecting marketing data with analysis sailing trend and operating method thereof - Google Patents
System of collecting marketing data with analysis sailing trend and operating method thereof Download PDFInfo
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- KR20140005594A KR20140005594A KR1020120073227A KR20120073227A KR20140005594A KR 20140005594 A KR20140005594 A KR 20140005594A KR 1020120073227 A KR1020120073227 A KR 1020120073227A KR 20120073227 A KR20120073227 A KR 20120073227A KR 20140005594 A KR20140005594 A KR 20140005594A
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Abstract
Description
The present invention relates to a system for confirming registration by ID and password without driving by the app and its operation method, and more specifically to the registration of the personal membership member's smart phone and the stored encryption key installed by installing the downloaded app By entering information such as trends, propensity, and purchasing behavior of customers who visited the store during the allowed access time, the information is stored on the server, and the relevant information purchased by the customer is provided to the server quickly and accurately so that the sales trend, By analyzing sales, market demand, and trends, it relates to a system for verifying registration by individually authenticating without an ID and password by driving an app and its operation method.
Since sales are profitable by selling products or goods to customers, products (commodities) that can make profits by analyzing customers' buying trends and tendencies, market trends, etc. It is very important to collect statistical marketing data to quickly determine what this is.
It is an index (character or index) that can analyze market needs (needs) or trends.The indicators include the gender, age, region of residence, store location, products of interest, products purchased, preferred brands, and the amount of purchase. For example, statistical data are collected according to these indicators, and the results can be relied upon by analyzing the data entered by authorized researchers or operators to ensure the reliability of the collected data.
As a conventional technology for analyzing market trends, there is a system and method for calculating economic indicators by analyzing sales trends of merchants according to Patent Registration No. 10-0552433 (2006.02.08.).
1 is a functional configuration diagram of a system for collecting sales trends and sales analysis data according to an embodiment of the prior art.
Hereinafter, with reference to the accompanying drawings, the configuration includes a
The
The
The prior art has the advantage of collecting and analyzing transaction amounts, transaction cases, etc. generated by transactions for each merchant, but the market demands and trends are included by quickly and accurately collecting information such as customer's purchasing tendency and customer information. There is a problem that cannot analyze marketing information.
Therefore, there is a need to develop a technology that promptly inputs marketing data that can analyze trends, tendencies, and market trends of customers visiting stores by skilled and permitted workers in the field.
In addition, there is a need to develop a technology for quickly and accurately collecting all the information related to the products purchased by the customers by visiting the stores.
The present invention devised in order to solve the problems and necessity of the prior art as described above includes the trends and propensities of all customers who download and install the app on a smartphone used by registered employees of each store, and visit behavior. By quickly entering the marketing data to be stored in the server provides a system and its operation method to verify registration by individual authentication without the ID and password by running the app.
In addition, the present invention is to quickly and accurately collect and analyze all the information related to the goods purchased by the customer to visit the store by analyzing the system and its operation method to verify the registration by individual authentication without the ID and password by running the app to provide.
In order to achieve the object of the present invention, the system for verifying registration by ID and password without authentication by driving the app is placed in the store and run the installed sales analysis app downloaded and downloaded from the app market and the downloaded encryption key and unique phone number A smart phone for inputting any one or more of marketing information consisting of propensity, trends, and purchase contents of customers visiting the store by using a touch method by a GI; A mobile communication system for real-time transmission of a unique phone number, an encryption key, and the marketing information of the smart phone on which the sales analysis app is installed in a set communication path; And enters the encryption key and unique phone number of the smartphone, and automatically confirms the access when it is registered by the table search of the sales data database and allows the marketing information consisting of the customer's propensity, trend, and purchase contents. Receives real-time input from the smartphone during a time range and stores it in an allocated area, and at least one of the sales analysis app, a pass app, a membership app, and a ticket app is requested by the smart phone (QR) code, image, Sales analysis server to include in the photo provided as a download to the smartphone; . ≪ / RTI >
In order to achieve the object of the present invention, the system for verifying registration by ID and password without authentication by driving the app is placed in the store and run the installed sales analysis app downloaded and downloaded from the app market and the downloaded encryption key and unique phone number A smart phone for inputting a real-time collection request signal for detailed information of a product purchased from the store by a user by using a GUI; A store force terminal disposed at the store and providing detailed sales information of the product purchased by the customer in real time by accessing a communication path designated by the smartphone at the request of the smartphone; A mobile communication system for transmitting a unique phone number, an encryption key, and the marketing information of the smart phone on which the sales analysis app is installed to a set communication path; A communication network delivering the sale information provided by the store force terminal to a predetermined communication path; And inputting an encryption key and a unique phone number of the smart phone and allowing access automatically when it is confirmed to be registered by a table search of a sales data database, and allowing the sales information transmitted by the store force terminal in real time to be allowed. Received while the input is stored in the allocated area and the smart phone by including any one or more of the sales analysis app, pass app, membership app, ticket app in the QR code, images, photos at the request of the smartphone Sales analysis server provided as a download to; . ≪ / RTI >
The smart phone encryption key module for downloading and storing the encryption key from the sales analysis server; A phone number module for storing a unique phone number of the smartphone; A sales analysis app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server and run as a sales analysis app; A pass app module that stores and installs any one or more of QR code, images, and photo data downloaded from the sales analysis server and is driven by a pass app; A membership app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server to be operated as a membership app; And a ticket app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server to be operated as a ticket app. Includes, when any one or more of the sales analysis app module, pass app module, ticket app module is driven to read the encryption key stored in the encryption key module and the phone number stored in the phone number module to transmit to the sales analysis server It may be configured to automatically log in without an ID and password and access is allowed, and to store the information in the sales analysis server, modify the stored information, and inquire the touch method for the allowed time range.
The sales analysis server includes a table unit for storing a unique telephone number, a user name, a user position, and a working allowance time of the smart phone; An encryption key unit for generating, storing, and managing an encryption key unique to the smartphone; A marketing information unit for storing marketing information received by the control of the smartphone; A sales information unit for storing the sales information received by the control of the smartphone; Sales analysis app unit for storing and managing the Internet address and the corresponding guidance message to download the sales analysis app and sales analysis app on the smartphone; Passport app unit for storing and managing the pass app and the Internet address and the corresponding guidance message to download the pass app on the smartphone; A membership app unit for storing and managing a membership app and an Internet address and a corresponding guide message for downloading the membership app on the smartphone; Ticket app unit for storing and managing the ticket app and the Internet address and the corresponding guide message to download the ticket app on the smartphone; And if the smart phone drives any one or more of the sales analysis app, pass app, membership app, ticket app and the phone number and encryption key entered together is confirmed to be the same as the contents stored in the table ID Server operation unit for allowing access without a password; It may be a configuration including a.
The marketing information unit receives the marketing information transmitted by the corresponding control of the smart phone in real time from the smart phone during the time range allowed by the smart phone and stores it in an allocated area, and stores the stored information at a predetermined unit cycle. It may consist of one or more of the gender and age, the purchase brand and product, the purchase time and amount, the preferred brand and product, the number of visitors and the sales ratio.
The sales information unit receives the sales information from the store post terminal in real time during the time range allowed by the smartphone under the control of the smartphone and stores the sales information in the allocated area, and stores the stored sales information in a predetermined unit cycle. And age group, purchase brand and product, purchase time and amount, preferred brand and product, visitor number and sales ratio.
In order to achieve the object of the present invention, the operation method of the system to confirm registration by ID and password without driving the app to operate any of the smart phones, store POS terminal, mobile communication system, communication network, sales analysis server placed in the store In the operating method of the system for collecting the sales trends and sales analysis data for the authorized access time of the authorized smart phone without the membership registration process by the operation of the sales analysis app, the smart by the sales analysis server App registration process of registering in the app market including the link address of the sales analysis app to be installed and driven on the phone; A table management process of storing, registering, modifying, and managing a table by storing a phone number, a user's name, a title, a time range information, an encryption key of the smartphone by the sales analysis server; App provides the app link address and the encryption key to the phone number of the smartphone registered by the sales analysis server, respectively, and the app that checks whether the smartphone runs the sales analysis app and automatically connects using the encryption key and the unique phone number. Link process; And an information input process for allowing marketing information input, sales information input, and information processing in a limited range during the time range during which work is allowed when the smart phone is automatically connected by the sales analysis server. . ≪ / RTI >
The sales analysis server may register a plurality of apps including a pass app, a membership app, a ticket app in the app marketplace, and set to be downloaded at the request of the smartphone.
The sales analysis server may input marketing information in real time from the smartphone or input sales information in real time from the store force terminal.
The sales analysis server analyzes the customer visiting the store by using one of the following equations in one or more units of daily, weekly, and monthly units to obtain a brand power index of the store, and visit the store. The purchasing power index of the store may be obtained by analyzing the customer who purchased the product among the customers by using the second equation below in one or more units of daily, weekly, and monthly units.
[First Equation]
Store brand power index = total number of customers who visited the store / 3.3 square meters
[Second equation]
In-store purchasing power index = total number of customers who bought items in the store / 3.3 square meters
In order to achieve the object of the present invention, the operation method of the system to confirm registration by ID and password without driving the app to operate any of the smart phones, store POS terminal, mobile communication system, communication network, sales analysis server placed in the store In the operating method of the system to collect sales trends and sales analysis data for the authorized access time of the authorized smartphone without the registration process by the operation of the sales analysis app, including the one or more, the sales analysis by the smartphone A receiving process of registering information including a unique telephone number, a user name, a job title, a time range allowed for work on the server, and confirming whether an encryption key and a link address of the sales analysis app are received; If the encryption key and the link analysis address of the sales analysis app received by the smart phone access to the link address, the app installation process for downloading and installing the encryption key and the sales analysis app to check whether the sales analysis app is driven; And when the sales analysis app is confirmed to be driven by the smart phone, the encryption key and unique phone number information are transmitted to automatically connect to the sales analysis server in real time, and enter or sell marketing information by touch within the allowed time range. App operation process for controlling to transmit information; . ≪ / RTI >
The app installation process downloads, stores, installs and runs any one or more of a sales analysis app, a pass app, a membership app, a ticket app with an encryption key, and the download is an app program, QR code, image, photo Any one or more than one is included, and the app operation process may operate any one or any one or more of the installed sales analysis app, pass app, membership app, ticket app.
According to the present invention, the configuration as described above can quickly install data such as trends, inclinations, purchase behaviors, etc. of all customers who visit the app by installing an app on a smartphone used by registered employees of each store and accessing the server without a membership authentication procedure. Can be entered and saved.
In addition, the present invention can inform the time range allowed to enter the marketing information by connecting from a smartphone or server.
1 is a functional configuration diagram of a system for collecting sales trends and sales analysis data according to an embodiment of the prior art;
2 is an operation conceptual explanatory diagram of a system for confirming registration by individually authenticating without an ID and password by driving an app according to an embodiment of the present invention;
3 is a functional configuration diagram of a system for confirming registration by separately authenticating without an ID and password by driving an app according to an embodiment of the present invention;
4 is a detailed functional configuration of a smartphone according to an embodiment of the present invention,
5 is a detailed functional configuration of a sales analysis server according to an embodiment of the present invention,
6 is a flowchart illustrating an operation method by a sales analysis server of a system for confirming registration by separately authenticating without an ID and password by driving an app according to an embodiment of the present invention.
7 is a flowchart illustrating an operation method by a smartphone of a system for confirming registration by separately authenticating without an ID and password by driving an app as an embodiment of the present invention;
8 is a diagram illustrating a signal flow of a system for confirming registration by individually authenticating without an ID and a password by driving an app according to an embodiment of the present invention;
9 is an exemplary view of a display screen for a baby eye to enter the marketing information to the smart phone by the embodiment of the present invention,
10 is an explanatory diagram of an application example of an app operated in a smartphone by one embodiment of the present invention;
And
FIG. 11 is a diagram illustrating a format configuration of information to be stored in order to register a smartphone in a sales analysis server according to an embodiment of the present invention.
BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and will be described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all transformations, equivalents, and substitutes included in the spirit and scope of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
In the following description, the QR code includes a bar code, and at the same time, it will be described as including the corresponding information by NFC (near field communication) for simplicity. Included, the store will be described as including department stores, marts, shops, traditional markets, and the like.
Phone numbers and unique phone numbers mean the same thing, and are uniquely assigned call numbers for smartphones.
2 is a diagram illustrating an operation concept of a system for confirming registration by individually authenticating an ID and password without driving an app as an embodiment of the present invention, and FIG. 3 is an ID as driving an app as an embodiment of the present invention. 4 is a functional configuration diagram of a system for confirming registration by separately authenticating without a password, and FIG. 4 is a detailed functional configuration diagram of a smartphone according to an embodiment of the present invention, and FIG. 5 is a business analysis according to an embodiment of the present invention. Figure 6 is a detailed functional configuration of the server, Figure 6 is a flow chart illustrating the operation method by the sales analysis server of the system to confirm registration by individual authentication without ID and password by driving the app according to an embodiment of the present invention, 7 is according to an embodiment of the present invention smartphone of the system to confirm registration by individually authenticating without the ID and password by driving the
Hereinafter, referring to the accompanying drawings in detail, when registered as a member, by downloading, installing, and driving the selected app to allow the user to automatically access the corresponding server without an ID and password to use the corresponding service. The system 100 for confirming registration by individual authentication without a password and the
The
The
The
Detailed information of the information registered by the
The information registered by the
Herein, the encryption key may be a value determined by a fixed password or a randomly changed password.
Since the
The
As an example, when the downloaded sales analysis app is installed and driven, the sales analysis together with the unique phone number of the
The
Even if the pass app, membership app, ticket app is running the same function through the same process will not be repeated description.
The function and operation of the
The
The marketing information that the
The marketing information input to the
Marketing information is preferably entered all the information that can be collected and confirmed when the customer visited, regardless of whether or not to buy the goods (things).
In addition, the marketing information input by the
The app program downloaded, stored, installed and operated by the
An app is an application program and is also called an applet program in the sense of a small application, and is commonly called an app on a smartphone.
In addition, the
QR code includes NFC and near field communication, and contains various information, link address, etc. using dots arranged according to a certain rule, and images and photos can contain a lot of information by themselves. have.
QR codes, images, photos, etc. may be used alone or in combination, such as identification cards, employee ID cards, membership cards, theater tickets, train tickets, meal tickets, tickets, hotel accommodation tickets, health club registration cards, apartment passes, etc. Is very wide, and the same applies to the present invention.
As an example, if you run the pass app or employee ID app on the
When driving the membership app on the
Ticket app is an application that allows you to use the function of using a ticket (ticket) to use movies, plays, art galleries, concerts, trains, trains, aircraft, ships, etc. in the smartphone (1000).
That is, the functions of the app that can be operated in the
When the smartphone 100 intends to communicate by wirelessly connecting to the
In addition, the
The
The
The
The
The
The
The
In addition, the
In one embodiment, the
Therefore, the
The
In addition, the
On the other hand, the
The sales data database is controlled by the server operation unit, the
The
Hereinafter, the method to be operated by the
The sales analysis server stores the information including the unique phone number of the smartphone, the user's name, job title, time range allowed for work, encryption keys, and so on and manages the table (S220).
That is, the smart phone stored in the table with a unique phone number is registered in the sales analysis server.
The sales analysis server repeats the above steps (S210 and S220) when the registered and stored information is corrected (updated) (S230).
The sales analysis server transmits or provides the app link address and the corresponding encryption key assigned to download the app to the stored smartphone registered as a table (S240).
The sales analysis server inputs a unique phone number and an encryption key transmitted by the smartphone by driving the app program, and analyzes whether it matches the contents stored in the table, thereby checking whether the registered smartphone requests access (S250).
When the sales analysis server confirms that the unique phone number and encryption key value transmitted by the smartphone are registered in the table, the individual member authenticates the smartphone individually without inputting an ID and password and is registered as a member. Allow automatic login as a smartphone.
The sales analysis server checks the time range set to allow the smartphone to enter marketing information and sales information by searching the table that manages the corresponding information of the smart phone that is allowed to log in in the sales data database.
The sales analysis server inputs the marketing information directly input by the smartphone by the touch by the GI (GUI) or the sales information input by controlling the store force terminal during the identified time range and stores in the allocated area (S260).
In addition, the sales analysis server may allow or restrict the smartphone to modify, search, and output the stored information in the range allowed by the position (class) and the like.
On the other hand, the sales analysis server analyzes the marketing information or sales information according to the control command input from the person in charge or allowed staff can calculate the brand power index of the store or the purchasing power index of the store.
Equation for calculating the brand power index of the store is as shown in
Store brand power index = total number of customers who visited the store / rating
-Square: 3.3 square meters
-The total number of customers who visited your store is counted by the specified number of days, weekly, and monthly
In-store purchasing power index = total number of customers who bought goods in the store / rating
-Square: 3.3 square meters
-The total number of customers who visited your store and made a purchase is counted by the specified day, specified weekly, and specified monthly
Stores such as department stores, markets, and markets generally have products by brand (BRAND, brand), and customers who visit the store visit because they prefer the brand, and each store occupies a certain area and the location of each store. There is a general difference in the number of customers who visit.
Therefore, by counting the number of customers visited per unit area of each store by region and applying
If there are many stores in a region, the index can be calculated by calculating the arithmetic mean.
In addition, in the case of counting the number of customers who visited each store and purchased the product,
Hereinafter, the method to be operated by the smartphone in detail, because the information provided by the phone number to the sales analysis server is registered (S310).
The smartphone registered to the sales analysis server checks whether the information including the encryption key and the app link address is received from the sales analysis server (S320).
Here, the information including the encryption key and the app link address can be received by any one of SMS, KakaoTalk, email, etc., it is natural that the smartphone can receive the email.
When the smartphone receives the encryption key and the app link address is stored in the assigned area and connected to the app link address of the app market to download and save the app (S330). APP includes sales analysis app, pass app, membership app, ticket app.
When the installed app is driven (S340), the smart phone displays a visual analysis of the allowed time range for access to the sales analysis server, and if the current time is included in the allowed time range, accesses the sales analysis server. (S350).
The smart phone directly inputs marketing information including the customer's propensity, trend, and purchase contents by touching the screen of the GI Child, or requests to transmit the sales information to the store force terminal (S360).
The store force terminal will be described as having a function of receiving and processing a sales information transmission request signal by communicating with a smartphone.
In this case, instead of running the sales analysis app on the smartphone, the smartphone may operate the app when other apps including a pass app, a membership app, and a ticket app are operated.
If the smartphone is found to have exceeded the allowed time range of operation of the app, the smart phone displays a visual indication that it is not within the allowed time range, stops the operation of the corresponding app, and proceeds to termination (S370).
When described in detail with reference to Figure 6 attached to the signal flow between the smartphone and the sales analysis server of the configuration described above, a number of various functions, including sales analysis app, pass app, membership app, ticket app by the sales analysis server Register the app to the app market (ST 400).
Sales analysis server controls sales data database to store unique phone numbers, user names, job titles, job titles, working hours allowed (working hours), encryption keys, etc. of multiple smartphones deployed and operated in stores. Management (ST 410).
The sales analysis server provides an encryption key and an app link address to the registered smartphone (ST 420).
The smartphone stores the encryption key and the app link address received from the sales analysis server in the allocated area (ST 430), accesses the app market using the app link address, downloads the required app (ST 440), and Install (ST 450), and run the installed app (ST4 60).
In one embodiment, the smart phone transmits a unique phone number and an encryption key while the sales analysis app is running, so the connection request is made (ST 470), and the sales analysis server checks whether the encryption key and the unique phone number are managed as a table. (ST 480).
If the sales analysis server confirms that the values of the phone number and encryption key input from the smartphone match those registered in the table, it automatically allows the smartphone to be connected within the allowed time range (ST 490).
The smart phone enters the marketing information including the customer and the product by touch through the interface displayed on the corresponding display unit as a touch (ST 500), and transmits it to the sales analysis server (ST 510).
If it is determined that the smartphone inputs the sales information collected and created by the store force terminal to the sales analysis server (ST 520), it requests the transmission of the sales information to the store force terminal (ST 530), and the store force terminal sells the sales information. It is transmitted in real time to the sales analysis server (ST 540).
The smartphone determines whether the allowed time range for the input of information continues (ST 550), and if the allowed time range is exceeded, the connection proceeds to termination.
The sales analysis server determines whether the time range allowed for the input of information to the smartphone continues (ST 560), and if included in the allowed time range, marketing information directly input from the smartphone and the store force controlled by the smartphone The sales information input from the terminal is stored in the allocated area (ST 570).
In addition, the sales analysis server may allow the modification, search, output, etc. of the information in a limited range by the position, job, etc. of the smartphone (ST 570).
The sales analysis server terminates the connection with the smartphone when the allowed time range is exceeded due to the information input of the smartphone, thus blocking the storage of the information directly or indirectly input.
The sales analysis server can analyze the trend of the market in various forms by processing the collected marketing information and sales information.
Attached Figure 9 is a state diagram of the Ji Yu screen displayed to connect the smart phone to the sales analysis server and enter the marketing information by touch.
On the smartphone's JiYi screen, whether the customer who visited the store is a man or a woman, are in their 20s, 30s, 40s, or 50s, whether the product they are buying or interested in is for themselves or presents to others, Marketing information, including the relationship between the user and the customer, whether the user is a man or a woman, the age group and the detailed classification of the product, and the price range of the product can be easily and quickly entered by touch. It is very natural that the contents of the can be changed.
In addition, it is natural that the touch screen may further include a touch button for requesting transmission of sales information of the store POS terminal to the sales analysis server.
Attached FIG. 10 illustrates a field that can be applied using various apps downloaded and installed on a smartphone, and according to an embodiment, an application for controlling access to commute, a secret area, a restaurant, and an access of an apartment Application to a smart key to control the membership, membership card to prove membership in hotels, golf clubs, health clubs, etc., tickets to enter or board cinemas, art galleries, fairs, trains, airplanes, ships, etc. There can be applications etc.
Attached FIG. 11 is a format configuration state of information received from a smartphone and stored and managed by a sales analysis server.
According to an embodiment, the information (data) field stored in the format may include a phone number of a smartphone, a user name, a working company, an identity, an assigned encryption key, a creation date and installation date of the encryption key, and a final information. The modification date, the start date and the completion (end) date allowed to run the app, the start time and end time allowed to work, the link address allowed to access, etc., and can be added or decreased as necessary.
The size of each region is relatively preferably composed of 16 bits or 2 words.
While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art.
100: System to check registration by individual authentication without ID and password by driving the app
1000: smartphone 2000: mobile communication system
3000: Communication network 4000: Sales Analysis Server
5000: App Market 6000: Store
7000: Store Force Terminal
Claims (12)
A mobile communication system for real-time transmission of a unique phone number, an encryption key, and the marketing information of the smart phone on which the sales analysis app is installed in a set communication path; And
Receives and inputs the encryption key and unique phone number of the smart phone, and automatically confirms the access if it is registered by searching the table of the sales data database and allows the marketing information consisting of the customer's propensity, trend, and purchase contents. Receives real-time input from the smartphone for a specified time range and stores it in an assigned area, and at least one of the sales analysis app, a pass app, a membership app, and a ticket app is requested by the smartphone at the request of the smartphone. Including a photo, sales analysis server to provide a download to the smartphone; System to check the registration by individual authentication without the ID and password to drive the app.
A store force terminal disposed at the store and providing detailed sales information of the product purchased by the customer in real time by accessing a communication path designated by the smartphone at the request of the smartphone;
A mobile communication system for transmitting a unique phone number, an encryption key, and the marketing information of the smart phone on which the sales analysis app is installed to a set communication path;
A communication network delivering the sale information provided by the store force terminal to a predetermined communication path; And
Enter the encryption key and unique phone number of the smart phone, and if it is confirmed by the table search of the sales data database, the connection is automatically allowed, and the sales information transmitted by the store force terminal in real time during the allowed time range Receives and stores in the assigned area and includes any one or more of the sales analysis app, pass app, membership app, ticket app in the QR code, images, photos at the request of the smartphone to the smartphone Sales analysis server provided as a download; System to check the registration by individual authentication without the ID and password to drive the app.
The smartphone
An encryption key module for downloading and storing an encryption key from the sales analysis server;
A phone number module for storing a unique phone number of the smartphone;
A sales analysis app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server and run as a sales analysis app;
A pass app module that stores and installs any one or more of QR code, images, and photo data downloaded from the sales analysis server and is driven by a pass app;
A membership app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server to be operated as a membership app; And
A ticket app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server to be operated as a ticket app; / RTI >
If any one or more of the sales analysis app module, pass app module, ticket app module is driven, reads the encryption key stored in the encryption key module and the phone number stored in the phone number module and transmits it to the sales analysis server without an ID and password. Automatically log in and access is allowed, and the application is characterized in that the application is configured to handle the storage of the information in the sales analysis server, the modification and inquiry of the stored information by the touch method for the allowed time range, the individual authentication without ID and password System to check your registration.
The sales analysis server
A table unit for storing a unique phone number, a user name, a user position, and a working allowance time of the smartphone;
An encryption key unit for generating, storing, and managing an encryption key unique to the smartphone;
A marketing information unit for storing marketing information received by the control of the smartphone;
A sales information unit for storing the sales information received by the control of the smartphone;
Sales analysis app unit for storing and managing the Internet address and the corresponding guidance message to download the sales analysis app and sales analysis app on the smartphone;
Passport app unit for storing and managing the pass app and the Internet address and the corresponding guidance message to download the pass app on the smartphone;
A membership app unit for storing and managing a membership app and an Internet address and a corresponding guide message for downloading the membership app on the smartphone;
A ticket app unit for storing and managing a ticket app app and an internet address for downloading the ticket app and a corresponding guide message on the smartphone; And
If the smartphone is running any one or more of the sales analysis app, pass app, membership app, ticket app and confirm that the phone number and encryption key entered together are the same as the contents stored in the table unit ID and Server operation unit for allowing access without a password; App driving system characterized in that the configuration including a system for verifying registration by individual authentication without an ID and password.
The marketing information department
The marketing information transmitted by the corresponding control of the smartphone is received in real time from the smartphone during the time range allowed by the smartphone and stored in the allocated area, and the stored information is stored in the gender and age group of the customer at every predetermined unit cycle. Check the registration by individual authentication without the ID and password, characterized in that the app consists of a purchase and analysis of any one or more of the product, the purchase time and amount, preferred trademarks and products, the number of customers and the sales ratio System.
The sales information unit
Under the control of the smartphone, sales information is received from the store post terminal in real time during the time range allowed by the smartphone and stored in the allocated area, and the stored sales information is stored in the gender, age, and purchase of the customer at a predetermined unit cycle. System that checks registration by individually authenticating without ID and password by running the app, which consists of analyzing the trademark and products, purchase time and amount, preferred trademarks and products, and visitor numbers and sales ratios. .
An app registration process of registering a sales analysis app installed in the smartphone by the sales analysis server and including the corresponding link address in an app market;
A table management process of storing, registering, modifying, and managing a table by storing a phone number, a user's name, a title, a time range information, an encryption key of the smartphone by the sales analysis server;
App provides the app link address and the encryption key to the phone number of the smartphone registered by the sales analysis server, respectively, and the app that checks whether the smartphone runs the sales analysis app and automatically connects using the encryption key and the unique phone number. Link process; And
An information input process for allowing marketing information input, sales information input, and information processing in a limited range during a time range during which work is permitted by the sales analysis server when the smartphone is automatically connected; Operating method of the system to check the registration by individual authentication without the ID and password to drive the app.
The sales analysis server
Registering a plurality of apps including a pass app, a membership app, a ticket app in the app market and set them to be downloaded at the request of the smartphone. How the system works.
The sales analysis server
Operating method of the system to check the registration by individual authentication without the ID and password to drive the app, characterized in that the marketing information from the smart phone in real time or input the sales information from the store POS terminal in real time.
The sales analysis server
The brand power index of the store is obtained by analyzing the customer who visited the store by using one of the following equations in one or more units of daily, weekly and monthly units for each region.
An app characterized in that the purchase power index of the store is obtained by analyzing the customer who purchased the product among the customers who visit the store by using the following second equation in one or more units of a daily unit, a weekly unit, and a monthly unit. Operation method of system to confirm registration by individual authentication without ID and password by driving.
First equation
Store brand power index = total number of customers who visited the store / 3.3 square meters
Second equation
In-store purchasing power index = total number of customers who bought items in the store / 3.3 square meters
Receiving process of registering the information including the unique phone number, user name, job title, time range allowed to work in the sales analysis server by the smart phone and confirms whether the encryption key and the link address of the sales analysis app are received ;
If the encryption key and the link analysis address of the sales analysis app received by the smart phone access to the link address, the app installation process for downloading and installing the encryption key and the sales analysis app to check whether the sales analysis app is driven; And
When it is confirmed that the sales analysis app is driven by the smart phone, the encryption key and unique phone number information are transmitted automatically in real time to the sales analysis server, and the marketing information is input by touch within the allowed time range or the sales information. App operation process of controlling to transmit; Operating method of the system to check the registration by individual authentication without the ID and password to drive the app.
The app installation process downloads, stores, installs and runs any one or more of a sales analysis app, a pass app, a membership app, a ticket app with a cryptographic key,
The download includes any one or more of an app program, QR code, image, photo,
The app operation process is the operation of the system to verify the registration by individual authentication without an ID and password to operate the app, characterized in that any one or any one or more of the installed sales analysis app, pass app, membership app, ticket app. Way.
Priority Applications (1)
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KR1020120073227A KR20140005594A (en) | 2012-07-05 | 2012-07-05 | System of collecting marketing data with analysis sailing trend and operating method thereof |
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KR1020120073227A KR20140005594A (en) | 2012-07-05 | 2012-07-05 | System of collecting marketing data with analysis sailing trend and operating method thereof |
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Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2016122155A1 (en) * | 2015-01-26 | 2016-08-04 | 변기만 | Discount system and method linked with consumer participation during product transaction |
KR20230010316A (en) | 2021-07-12 | 2023-01-19 | 유호진 | integrated QR payment authentication check in system |
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2012
- 2012-07-05 KR KR1020120073227A patent/KR20140005594A/en active IP Right Grant
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2016122155A1 (en) * | 2015-01-26 | 2016-08-04 | 변기만 | Discount system and method linked with consumer participation during product transaction |
KR20230010316A (en) | 2021-07-12 | 2023-01-19 | 유호진 | integrated QR payment authentication check in system |
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