KR20140005594A - System of collecting marketing data with analysis sailing trend and operating method thereof - Google Patents

System of collecting marketing data with analysis sailing trend and operating method thereof Download PDF

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KR20140005594A
KR20140005594A KR1020120073227A KR20120073227A KR20140005594A KR 20140005594 A KR20140005594 A KR 20140005594A KR 1020120073227 A KR1020120073227 A KR 1020120073227A KR 20120073227 A KR20120073227 A KR 20120073227A KR 20140005594 A KR20140005594 A KR 20140005594A
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app
sales
smartphone
sales analysis
store
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장수진
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장수진
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W12/00Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/06Authentication

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Abstract

The present invention is to input, within an allowed range, a trend, tendency, purchase behavior of a client visited a store during allowed access time with a downloaded application in a smart phone, to register the client at a server by registering a phone number, and to analyze a trend of business, sales, market demand for each store. The present invention is characterized in including a smart phone which is prepared in the store and inputs, in a touch method, at least one of a trend, tendency, purchase context of the client visited the store by driving a business analysis application installed with a program downloaded from an application market; a mobile communication system connecting with the smart phone wirelessly within a service area and transmitting ID inputted to the smart phone and the phone number of the smart phone through a communication route set by a request of the business analysis application driven in the smart phone; and a business analysis server connecting with the mobile communication system through a network, receiving marketing information comprised of a trend, tendency, and purchase context of a client within an allowed time range to store the marketing information in an allocated area when an ID inputted by the smart phone and a phone number of the smart phone are stored and registered in a table of a business database, and providing a QR code, an image, and a picture with at least one of a business analysis application, an admission application, a membership application, and a ticket application by a request of the smart phone. [Reference numerals] (1) ID: Group application link; (2) Application market download and installation; (5) Authentication -> Period and date -> link information transmission; (AA) Generating a QR code; (BB) Existing member information database; (DD) ID: Group phone number; (EE) Internet; (FF) Link information; (GG) Web address; (HH) QR code; (II) Picture and image; (JJ) Period information; (KK) Design layout; (LL) Input information (Program); (MM) Application drive restricted web service (Only for registration and check)

Description

System and collecting marketing data with analysis sailing trend and operating method etc.

The present invention relates to a system for confirming registration by ID and password without driving by the app and its operation method, and more specifically to the registration of the personal membership member's smart phone and the stored encryption key installed by installing the downloaded app By entering information such as trends, propensity, and purchasing behavior of customers who visited the store during the allowed access time, the information is stored on the server, and the relevant information purchased by the customer is provided to the server quickly and accurately so that the sales trend, By analyzing sales, market demand, and trends, it relates to a system for verifying registration by individually authenticating without an ID and password by driving an app and its operation method.

Since sales are profitable by selling products or goods to customers, products (commodities) that can make profits by analyzing customers' buying trends and tendencies, market trends, etc. It is very important to collect statistical marketing data to quickly determine what this is.

It is an index (character or index) that can analyze market needs (needs) or trends.The indicators include the gender, age, region of residence, store location, products of interest, products purchased, preferred brands, and the amount of purchase. For example, statistical data are collected according to these indicators, and the results can be relied upon by analyzing the data entered by authorized researchers or operators to ensure the reliability of the collected data.

As a conventional technology for analyzing market trends, there is a system and method for calculating economic indicators by analyzing sales trends of merchants according to Patent Registration No. 10-0552433 (2006.02.08.).

1 is a functional configuration diagram of a system for collecting sales trends and sales analysis data according to an embodiment of the prior art.

Hereinafter, with reference to the accompanying drawings, the configuration includes a credit card terminal 12, the transaction module 26 provided in the server 22, the authorization and processing unit 32.

The credit card terminal 12 is installed in the affiliated store 10 to generate a cash receipt when the customer 2 purchases cash and through the server 22 installed in the bansa 20 when purchasing with a credit card It is connected to the approval and processing unit 32 of 30 and can pay the purchase price through the corresponding approval procedure.

The transaction module 26 embedded in the server 22 analyzes the status, size, number of affiliates, transactions, transaction amount, transaction amount, etc. of the affiliated store 10 by daily, weekly, monthly, quarterly, semi-annual, and yearly various types. The indicators can be produced and provided periodically to media, internet portals, and economic indicators.

The prior art has the advantage of collecting and analyzing transaction amounts, transaction cases, etc. generated by transactions for each merchant, but the market demands and trends are included by quickly and accurately collecting information such as customer's purchasing tendency and customer information. There is a problem that cannot analyze marketing information.

Therefore, there is a need to develop a technology that promptly inputs marketing data that can analyze trends, tendencies, and market trends of customers visiting stores by skilled and permitted workers in the field.

In addition, there is a need to develop a technology for quickly and accurately collecting all the information related to the products purchased by the customers by visiting the stores.

The present invention devised in order to solve the problems and necessity of the prior art as described above includes the trends and propensities of all customers who download and install the app on a smartphone used by registered employees of each store, and visit behavior. By quickly entering the marketing data to be stored in the server provides a system and its operation method to verify registration by individual authentication without the ID and password by running the app.

In addition, the present invention is to quickly and accurately collect and analyze all the information related to the goods purchased by the customer to visit the store by analyzing the system and its operation method to verify the registration by individual authentication without the ID and password by running the app to provide.

In order to achieve the object of the present invention, the system for verifying registration by ID and password without authentication by driving the app is placed in the store and run the installed sales analysis app downloaded and downloaded from the app market and the downloaded encryption key and unique phone number A smart phone for inputting any one or more of marketing information consisting of propensity, trends, and purchase contents of customers visiting the store by using a touch method by a GI; A mobile communication system for real-time transmission of a unique phone number, an encryption key, and the marketing information of the smart phone on which the sales analysis app is installed in a set communication path; And enters the encryption key and unique phone number of the smartphone, and automatically confirms the access when it is registered by the table search of the sales data database and allows the marketing information consisting of the customer's propensity, trend, and purchase contents. Receives real-time input from the smartphone during a time range and stores it in an allocated area, and at least one of the sales analysis app, a pass app, a membership app, and a ticket app is requested by the smart phone (QR) code, image, Sales analysis server to include in the photo provided as a download to the smartphone; . ≪ / RTI >

In order to achieve the object of the present invention, the system for verifying registration by ID and password without authentication by driving the app is placed in the store and run the installed sales analysis app downloaded and downloaded from the app market and the downloaded encryption key and unique phone number A smart phone for inputting a real-time collection request signal for detailed information of a product purchased from the store by a user by using a GUI; A store force terminal disposed at the store and providing detailed sales information of the product purchased by the customer in real time by accessing a communication path designated by the smartphone at the request of the smartphone; A mobile communication system for transmitting a unique phone number, an encryption key, and the marketing information of the smart phone on which the sales analysis app is installed to a set communication path; A communication network delivering the sale information provided by the store force terminal to a predetermined communication path; And inputting an encryption key and a unique phone number of the smart phone and allowing access automatically when it is confirmed to be registered by a table search of a sales data database, and allowing the sales information transmitted by the store force terminal in real time to be allowed. Received while the input is stored in the allocated area and the smart phone by including any one or more of the sales analysis app, pass app, membership app, ticket app in the QR code, images, photos at the request of the smartphone Sales analysis server provided as a download to; . ≪ / RTI >

The smart phone encryption key module for downloading and storing the encryption key from the sales analysis server; A phone number module for storing a unique phone number of the smartphone; A sales analysis app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server and run as a sales analysis app; A pass app module that stores and installs any one or more of QR code, images, and photo data downloaded from the sales analysis server and is driven by a pass app; A membership app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server to be operated as a membership app; And a ticket app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server to be operated as a ticket app. Includes, when any one or more of the sales analysis app module, pass app module, ticket app module is driven to read the encryption key stored in the encryption key module and the phone number stored in the phone number module to transmit to the sales analysis server It may be configured to automatically log in without an ID and password and access is allowed, and to store the information in the sales analysis server, modify the stored information, and inquire the touch method for the allowed time range.

The sales analysis server includes a table unit for storing a unique telephone number, a user name, a user position, and a working allowance time of the smart phone; An encryption key unit for generating, storing, and managing an encryption key unique to the smartphone; A marketing information unit for storing marketing information received by the control of the smartphone; A sales information unit for storing the sales information received by the control of the smartphone; Sales analysis app unit for storing and managing the Internet address and the corresponding guidance message to download the sales analysis app and sales analysis app on the smartphone; Passport app unit for storing and managing the pass app and the Internet address and the corresponding guidance message to download the pass app on the smartphone; A membership app unit for storing and managing a membership app and an Internet address and a corresponding guide message for downloading the membership app on the smartphone; Ticket app unit for storing and managing the ticket app and the Internet address and the corresponding guide message to download the ticket app on the smartphone; And if the smart phone drives any one or more of the sales analysis app, pass app, membership app, ticket app and the phone number and encryption key entered together is confirmed to be the same as the contents stored in the table ID Server operation unit for allowing access without a password; It may be a configuration including a.

The marketing information unit receives the marketing information transmitted by the corresponding control of the smart phone in real time from the smart phone during the time range allowed by the smart phone and stores it in an allocated area, and stores the stored information at a predetermined unit cycle. It may consist of one or more of the gender and age, the purchase brand and product, the purchase time and amount, the preferred brand and product, the number of visitors and the sales ratio.

The sales information unit receives the sales information from the store post terminal in real time during the time range allowed by the smartphone under the control of the smartphone and stores the sales information in the allocated area, and stores the stored sales information in a predetermined unit cycle. And age group, purchase brand and product, purchase time and amount, preferred brand and product, visitor number and sales ratio.

In order to achieve the object of the present invention, the operation method of the system to confirm registration by ID and password without driving the app to operate any of the smart phones, store POS terminal, mobile communication system, communication network, sales analysis server placed in the store In the operating method of the system for collecting the sales trends and sales analysis data for the authorized access time of the authorized smart phone without the membership registration process by the operation of the sales analysis app, the smart by the sales analysis server App registration process of registering in the app market including the link address of the sales analysis app to be installed and driven on the phone; A table management process of storing, registering, modifying, and managing a table by storing a phone number, a user's name, a title, a time range information, an encryption key of the smartphone by the sales analysis server; App provides the app link address and the encryption key to the phone number of the smartphone registered by the sales analysis server, respectively, and the app that checks whether the smartphone runs the sales analysis app and automatically connects using the encryption key and the unique phone number. Link process; And an information input process for allowing marketing information input, sales information input, and information processing in a limited range during the time range during which work is allowed when the smart phone is automatically connected by the sales analysis server. . ≪ / RTI >

The sales analysis server may register a plurality of apps including a pass app, a membership app, a ticket app in the app marketplace, and set to be downloaded at the request of the smartphone.

The sales analysis server may input marketing information in real time from the smartphone or input sales information in real time from the store force terminal.

The sales analysis server analyzes the customer visiting the store by using one of the following equations in one or more units of daily, weekly, and monthly units to obtain a brand power index of the store, and visit the store. The purchasing power index of the store may be obtained by analyzing the customer who purchased the product among the customers by using the second equation below in one or more units of daily, weekly, and monthly units.

[First Equation]

Store brand power index = total number of customers who visited the store / 3.3 square meters

[Second equation]

In-store purchasing power index = total number of customers who bought items in the store / 3.3 square meters

In order to achieve the object of the present invention, the operation method of the system to confirm registration by ID and password without driving the app to operate any of the smart phones, store POS terminal, mobile communication system, communication network, sales analysis server placed in the store In the operating method of the system to collect sales trends and sales analysis data for the authorized access time of the authorized smartphone without the registration process by the operation of the sales analysis app, including the one or more, the sales analysis by the smartphone A receiving process of registering information including a unique telephone number, a user name, a job title, a time range allowed for work on the server, and confirming whether an encryption key and a link address of the sales analysis app are received; If the encryption key and the link analysis address of the sales analysis app received by the smart phone access to the link address, the app installation process for downloading and installing the encryption key and the sales analysis app to check whether the sales analysis app is driven; And when the sales analysis app is confirmed to be driven by the smart phone, the encryption key and unique phone number information are transmitted to automatically connect to the sales analysis server in real time, and enter or sell marketing information by touch within the allowed time range. App operation process for controlling to transmit information; . ≪ / RTI >

The app installation process downloads, stores, installs and runs any one or more of a sales analysis app, a pass app, a membership app, a ticket app with an encryption key, and the download is an app program, QR code, image, photo Any one or more than one is included, and the app operation process may operate any one or any one or more of the installed sales analysis app, pass app, membership app, ticket app.

According to the present invention, the configuration as described above can quickly install data such as trends, inclinations, purchase behaviors, etc. of all customers who visit the app by installing an app on a smartphone used by registered employees of each store and accessing the server without a membership authentication procedure. Can be entered and saved.

In addition, the present invention can inform the time range allowed to enter the marketing information by connecting from a smartphone or server.

1 is a functional configuration diagram of a system for collecting sales trends and sales analysis data according to an embodiment of the prior art;
2 is an operation conceptual explanatory diagram of a system for confirming registration by individually authenticating without an ID and password by driving an app according to an embodiment of the present invention;
3 is a functional configuration diagram of a system for confirming registration by separately authenticating without an ID and password by driving an app according to an embodiment of the present invention;
4 is a detailed functional configuration of a smartphone according to an embodiment of the present invention,
5 is a detailed functional configuration of a sales analysis server according to an embodiment of the present invention,
6 is a flowchart illustrating an operation method by a sales analysis server of a system for confirming registration by separately authenticating without an ID and password by driving an app according to an embodiment of the present invention.
7 is a flowchart illustrating an operation method by a smartphone of a system for confirming registration by separately authenticating without an ID and password by driving an app as an embodiment of the present invention;
8 is a diagram illustrating a signal flow of a system for confirming registration by individually authenticating without an ID and a password by driving an app according to an embodiment of the present invention;
9 is an exemplary view of a display screen for a baby eye to enter the marketing information to the smart phone by the embodiment of the present invention,
10 is an explanatory diagram of an application example of an app operated in a smartphone by one embodiment of the present invention;
And
FIG. 11 is a diagram illustrating a format configuration of information to be stored in order to register a smartphone in a sales analysis server according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and will be described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all transformations, equivalents, and substitutes included in the spirit and scope of the present invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

In the following description, the QR code includes a bar code, and at the same time, it will be described as including the corresponding information by NFC (near field communication) for simplicity. Included, the store will be described as including department stores, marts, shops, traditional markets, and the like.

Phone numbers and unique phone numbers mean the same thing, and are uniquely assigned call numbers for smartphones.

2 is a diagram illustrating an operation concept of a system for confirming registration by individually authenticating an ID and password without driving an app as an embodiment of the present invention, and FIG. 3 is an ID as driving an app as an embodiment of the present invention. 4 is a functional configuration diagram of a system for confirming registration by separately authenticating without a password, and FIG. 4 is a detailed functional configuration diagram of a smartphone according to an embodiment of the present invention, and FIG. 5 is a business analysis according to an embodiment of the present invention. Figure 6 is a detailed functional configuration of the server, Figure 6 is a flow chart illustrating the operation method by the sales analysis server of the system to confirm registration by individual authentication without ID and password by driving the app according to an embodiment of the present invention, 7 is according to an embodiment of the present invention smartphone of the system to confirm registration by individually authenticating without the ID and password by driving the app 8 is a flowchart illustrating an operation method according to an embodiment of the present invention, and FIG. 8 is a diagram illustrating a signal flow of a system for confirming registration by individually authenticating without an ID and a password by driving an app, and FIG. 9 is an illustration of the present invention. According to an embodiment of the present invention is an example of a display screen for inputting the marketing information to the smart phone by touching the touch screen, Figure 10 is a description of the application example of the app operating in the smartphone according to an embodiment of the present invention FIG. 11 is a diagram illustrating a format configuration of information stored in order to register a smartphone in a sales analysis server according to an embodiment of the present invention.

Hereinafter, referring to the accompanying drawings in detail, when registered as a member, by downloading, installing, and driving the selected app to allow the user to automatically access the corresponding server without an ID and password to use the corresponding service. The system 100 for confirming registration by individual authentication without a password and the smart phone 1000, mobile communication system 2000, communication network 3000, sales analysis server (4000), app market (5000), store (6000) Store buried terminal 7000 is configured to include.

The smartphone 1000 freely moves in the service area formed by the mobile communication system 2000 and wirelessly connects with a desired party anytime and anywhere to perform voice communication, video communication, text communication, data communication, multimedia communication, and the like. It will be described as being disposed in.

The smartphone 1000 includes an encryption key module 1100, a phone number module 1200, a sales analysis app module 1300, a pass app module 1400, a membership app module 1500, and a ticket app module 1600. can do.

The smart phone 1000 is an embodiment of the sales analysis server 4000, for example, a phone number, a user's name, identity, working company, allowed working type or working time range, level or range that can handle information, etc. Since the input is registered in the sales analysis server 4000.

Detailed information of the information registered by the smartphone 1000 to the sales analysis server 4000 is shown in detail in FIG. 11, and in detail with reference to FIG. 11, a unique phone number assigned to the smartphone, a user, and the like. Name, company / group identification code, identity classification (job title, etc.), encryption key (random), encryption key generation date, encryption key installation date, last modification date, start date of app driving permission, completion date of app driving permission, working time range The start time and end time of the link, and the link allowable address may be included.

The information registered by the smart phone 1000 in the sales analysis server 4000 may be added or subtracted as needed, and the sales analysis server 4000 may have a sales analysis app, a pass app, and a membership in the registered smart phone 1000. It provides a link address and encryption key to download one or more of the app and the ticket app.

Herein, the encryption key may be a value determined by a fixed password or a randomly changed password.

Since the smartphone 1000 is driven after downloading and installing the sales analysis app from the connected app market 5000 through the provided link address, the smart phone 1000 is connected to the sales analysis server 4000 to input information, search and Output and so on.

The smartphone 1000 stores the downloaded encryption key in the encryption key module 1100, and stores a unique phone number in the phone number module 1200, QR and QR codes, images, including NFC and barcodes. The downloaded sales analysis app including any one or more of the photo data is stored in the sales analysis app module 1300, and the pass app downloaded including any one or more of QR (QR) codes, images, and photo data is a pass app. The membership app stored in the module 1400, including any one or more of QR code, image, and photo data, is downloaded to the membership app module 1500, and stored in QR code, image, and photo data. Ticket app downloaded including any one or more of the store in the ticket app module 1600.

As an example, when the downloaded sales analysis app is installed and driven, the sales analysis together with the unique phone number of the smart phone 1000 stored in the phone number module 1200 and the encryption key downloaded and stored in the encryption key module 1100. Send to server 4000.

The sales analysis server 4000 compares the phone number and the encryption key received from the smartphone 1000 with the contents managed by the table, and matches the smartphones individually without requiring input of a separate ID and password. Authentication allows one or more of access and input, retrieval, and output of information.

Even if the pass app, membership app, ticket app is running the same function through the same process will not be repeated description.

The function and operation of the sales server 4000 will be described in detail later.

The smart phone 1000 is a method of touching one or more pieces of information, such as marketing information including the propensity, trends, and purchase contents of customers visiting the store, on a screen displayed in a GUI (graphical user interface) method. Enter it.

The marketing information that the smartphone 1000 enters by touching the GUI screen is included in gender, 20's, 30's, 40's, 50's, 60's, etc. Products, products, brands, price ranges (purchases), clothing, etc. may include tops, bottoms, vests, shoes and accessories, time information, other items, and notes. As such, the marketing information input by the touch may be changed as necessary.

The marketing information input to the smartphone 1000 is transmitted to the sales analysis server 4000 via the mobile communication system 2000 and the communication network 3000.

Marketing information is preferably entered all the information that can be collected and confirmed when the customer visited, regardless of whether or not to buy the goods (things).

In addition, the marketing information input by the smartphone 1000 by a touch may further include information such as the location, location, name of the store, the size and size of the store, the number of employees, a contact number, and a common ID. Can be.

The app program downloaded, stored, installed and operated by the smartphone 1000 may be any one or any one or more of a sales analysis app, a pass app, a membership app, a ticket app, and an app of another function not described. Of course it can.

An app is an application program and is also called an applet program in the sense of a small application, and is commonly called an app on a smartphone.

In addition, the smartphone 1000 may download, install, and operate data including an QR program, a QR code, an image, a photo, and the like together with an app program.

QR code includes NFC and near field communication, and contains various information, link address, etc. using dots arranged according to a certain rule, and images and photos can contain a lot of information by themselves. have.

QR codes, images, photos, etc. may be used alone or in combination, such as identification cards, employee ID cards, membership cards, theater tickets, train tickets, meal tickets, tickets, hotel accommodation tickets, health club registration cards, apartment passes, etc. Is very wide, and the same applies to the present invention.

As an example, if you run the pass app or employee ID app on the smartphone 1000, a bar code (BAR) as a program to display the image, affiliation, serial number (employee number) and the like recorded on the screen on the screen to enter and exit Or it may further include information by QR (QR) code and Near Field Communication (NFC).

When driving the membership app on the smartphone 1000, a hotel, golf club, health club, etc. can be used.

Ticket app is an application that allows you to use the function of using a ticket (ticket) to use movies, plays, art galleries, concerts, trains, trains, aircraft, ships, etc. in the smartphone (1000).

That is, the functions of the app that can be operated in the smartphone 1000 are very diverse, but for the sake of simplicity, the description is limited to one embodiment, and it is very natural that the app may further include other functions.

When the smartphone 100 intends to communicate by wirelessly connecting to the mobile communication system 2000, there is an operational characteristic of providing the mobile communication system 2000 with various information including its own phone number.

In addition, the smartphone 1000 is sold in the store 6000 and communicates with the store POS terminal 7000, which is computerized and managed by POS (point of selling), etc., sales analysis server (Sales information related to the product sales) 4000) can be installed and operated (APP) to send to.

The mobile communication system 2000 includes a plurality of base stations, and each base station forms a service area through which the smart phone 1000 including a mobile phone can wirelessly connect and communicate, and repeatedly installs base stations at regular intervals throughout the country. Therefore, the whole country can be included in the service area.

The mobile communication system 2000 sets a communication path with a designated counterpart by a request of the smartphone 1000 and the communication path is connected by switching.

The mobile communication system 2000 may transmit / receive corresponding data for Wi-Fi connection, email transmission, KakaoTalk, etc. to the smartphone 1000.

The mobile communication system 2000 sets a communication path to be connected to the sales analysis server 4000 by a program request such as a sales analysis app driven by the smartphone 1000, and the smartphone 1000 connected to the communication path is The encryption key and the unique telephone number stored in the smartphone 1000 are transmitted.

The communication network 3000 includes all communication networks such as a wired communication network, a wireless communication network, a data communication network, a dedicated communication network, and the Internet.

The sales analysis server 4000 is connected to the mobile communication system 2000 through the communication network 3000, the user name of the smart phone 1000, a unique telephone number, job title, position, time range allowed to work, encryption key And store information such as tables in the allocated area of the sales database.

Sales analysis server 4000 is a table unit 4100, encryption key unit 4200, marketing information unit 4300, sales information unit 4400, sales analysis app unit 4500, pass app unit 4600, membership app unit 4700, Ticket app unit 4800, may include a server operation unit 4900.

Table portion 4100 is stored as the information entered while registering the smart phone 1000, as shown in Figure 11 attached to the unique phone number of the smart phone 1000 and the user's name, company, job title, work The allowable time and the like are stored, and the encryption key unit 4200 generates and stores a unique encryption key to be assigned to each of the registered smartphones 1000 and manages the corresponding history.

The marketing information unit 4300 inputs and manages marketing information received by the corresponding control of the smartphone 1000, and the sales information unit 4400 stores and manages the sales information received by the corresponding control of the smartphone 1000. And, the sales analysis app unit 4500 stores and manages the Internet address and the corresponding guidance message to download the sales analysis app to the smartphone 1000, the pass app unit 4600 is connected to the smartphone 1000 It stores and manages the Internet address and the corresponding message to download the pass app.

In addition, the membership app unit 4700 stores and manages the Internet address and the corresponding message to the smartphone 1000 is connected to download the membership app, the ticket app unit 4800 is connected to the smartphone 1000 ticket Store and manage the Internet address and the corresponding guide message to download the app, the server operation unit 4900 controls and monitors the operation before the sales analysis server, and stores and manages all the data and programs necessary for operation.

Server operation unit 4900 is a smart phone 1000 is driven by any one or more of the sales analysis app or pass app or membership app or ticket app, the corresponding content (information) of the phone number and encryption key entered together table portion ( 4100), and if it is confirmed to be the same, and if it is confirmed to be the same without the ID and password, that is to allow access through unauthorized authentication and to record (store), retrieve, modify, edit, etc. in the allowed range. .

In one embodiment, the sales analysis server 4000 searches the table unit 4100 when the smart phone 1000 is connected to the sales analysis app by accessing the unique phone number and encryption key information of the smart phone 1000. If it is confirmed to be matched with the stored data, it allows unauthorized access and allows the user to process any one or more of data (information) within the set range.

Therefore, the sales analysis server 4000 checks that the encryption key and the unique phone number input from the smart phone 1000 running the sales analysis app are identically matched with those retrieved from the table of the sales data database. Marketing information consisting of customer tendencies, trends, and purchase contents is input in real time and stored in an allocated area of the marketing information unit 4300.

The sales analysis server 4000 may request any one or more of a sales analysis app, a pass app, a membership app, and a ticket app at the request of the smartphone 1000, at least one of corresponding program data, QR codes, images, and photos. It provides a connection address (link address) that can be downloaded to the smart phone, including, and stores the program and data in the allocated area of the app market 5000 connected to the communication network 3000.

In addition, the sales analysis server 4000 is a marketing information unit 4300 of the sales information input in real time through the communication network 3000 from the store force terminal 7000 installed in the store 6000 at the request of the smart phone 1000 Save in the allocated area.

On the other hand, the sales analysis server 4000 stores the sales information input from the store force terminal 7000 by the corresponding control signal of the smart phone 1000 in the allocated area of the sales information unit 4400, the stored marketing information and or The sales information is analyzed by one or more of each customer's gender and age group, purchase brand and product, purchase time and amount, preferred brand and product, number of customers visited and sales ratio. By the operation unit 4900.

The sales data database is controlled by the server operation unit, the table unit 4100, encryption key unit 4200, marketing information unit 4300, sales information unit 4400, sales analysis app unit 4500, pass app unit 4600, membership app unit ( 4700), which constitutes one or more of the ticket app unit 4800 may be installed separately from the sales analysis server 4000 and may be operated independently, or may be included in the sales analysis server 4000 and installed and operated.

The sales analysis server 4000 allocates the sales data database to the marketing information input in real time through the smartphone 1000 and the sales information input in real time from the store force terminal 7000 through the smartphone 1000. It is desirable to manage such things as storing them in the reserved area and updating them.

App market 5000 and the app program of the sales analysis app, pass app, membership app, ticket app, etc. that are operated in the smartphone 1000 by the corresponding control of the sales analysis server 4000 and the corresponding link address (link address) It stores and manages the connection and provides the app program by downloading.

Store 6000 is a place that directly displays and sells goods, may be installed in department stores, shopping malls, selected places, etc., the smartphone 1000 is disposed and operated and inventory management, receipt management of goods sold in the store 6000 Install and operate a store force terminal 7000 that manages the sales information, including sales price management, computationally.

Store POS terminal 7000 is applied to the POS technology that manages the sales information, including the sale, inventory, etc. of the product at the point of sale, real-time sales information to the sales analysis server 4000 at the request of the smartphone 1000 Can be sent.

Hereinafter, the method to be operated by the sales analysis server 4000 in detail, by registering a variety of app programs, including sales analysis apps, pass apps, membership apps, ticket apps in the app market in a state linked to the corresponding address information Store and manage (S210).

The sales analysis server stores the information including the unique phone number of the smartphone, the user's name, job title, time range allowed for work, encryption keys, and so on and manages the table (S220).

That is, the smart phone stored in the table with a unique phone number is registered in the sales analysis server.

The sales analysis server repeats the above steps (S210 and S220) when the registered and stored information is corrected (updated) (S230).

The sales analysis server transmits or provides the app link address and the corresponding encryption key assigned to download the app to the stored smartphone registered as a table (S240).

The sales analysis server inputs a unique phone number and an encryption key transmitted by the smartphone by driving the app program, and analyzes whether it matches the contents stored in the table, thereby checking whether the registered smartphone requests access (S250).

When the sales analysis server confirms that the unique phone number and encryption key value transmitted by the smartphone are registered in the table, the individual member authenticates the smartphone individually without inputting an ID and password and is registered as a member. Allow automatic login as a smartphone.

The sales analysis server checks the time range set to allow the smartphone to enter marketing information and sales information by searching the table that manages the corresponding information of the smart phone that is allowed to log in in the sales data database.

The sales analysis server inputs the marketing information directly input by the smartphone by the touch by the GI (GUI) or the sales information input by controlling the store force terminal during the identified time range and stores in the allocated area (S260).

In addition, the sales analysis server may allow or restrict the smartphone to modify, search, and output the stored information in the range allowed by the position (class) and the like.

On the other hand, the sales analysis server analyzes the marketing information or sales information according to the control command input from the person in charge or allowed staff can calculate the brand power index of the store or the purchasing power index of the store.

Equation for calculating the brand power index of the store is as shown in Equation 1 below.

Equation 1

Store brand power index = total number of customers who visited the store / rating

-Square: 3.3 square meters

-The total number of customers who visited your store is counted by the specified number of days, weekly, and monthly

Equation 2

In-store purchasing power index = total number of customers who bought goods in the store / rating

-Square: 3.3 square meters

-The total number of customers who visited your store and made a purchase is counted by the specified day, specified weekly, and specified monthly

Stores such as department stores, markets, and markets generally have products by brand (BRAND, brand), and customers who visit the store visit because they prefer the brand, and each store occupies a certain area and the location of each store. There is a general difference in the number of customers who visit.

Therefore, by counting the number of customers visited per unit area of each store by region and applying Equation 1 to calculate the daily, weekly, monthly, it is possible to calculate the brand power index of the store.

If there are many stores in a region, the index can be calculated by calculating the arithmetic mean.

In addition, in the case of counting the number of customers who visited each store and purchased the product, Equation 2 can be used to calculate the store's purchasing power index, and the calculation method is the same as the method of calculating the store's brand power index. I will not repeat this explanation.

Hereinafter, the method to be operated by the smartphone in detail, because the information provided by the phone number to the sales analysis server is registered (S310).

The smartphone registered to the sales analysis server checks whether the information including the encryption key and the app link address is received from the sales analysis server (S320).

Here, the information including the encryption key and the app link address can be received by any one of SMS, KakaoTalk, email, etc., it is natural that the smartphone can receive the email.

When the smartphone receives the encryption key and the app link address is stored in the assigned area and connected to the app link address of the app market to download and save the app (S330). APP includes sales analysis app, pass app, membership app, ticket app.

When the installed app is driven (S340), the smart phone displays a visual analysis of the allowed time range for access to the sales analysis server, and if the current time is included in the allowed time range, accesses the sales analysis server. (S350).

The smart phone directly inputs marketing information including the customer's propensity, trend, and purchase contents by touching the screen of the GI Child, or requests to transmit the sales information to the store force terminal (S360).

The store force terminal will be described as having a function of receiving and processing a sales information transmission request signal by communicating with a smartphone.

In this case, instead of running the sales analysis app on the smartphone, the smartphone may operate the app when other apps including a pass app, a membership app, and a ticket app are operated.

If the smartphone is found to have exceeded the allowed time range of operation of the app, the smart phone displays a visual indication that it is not within the allowed time range, stops the operation of the corresponding app, and proceeds to termination (S370).

When described in detail with reference to Figure 6 attached to the signal flow between the smartphone and the sales analysis server of the configuration described above, a number of various functions, including sales analysis app, pass app, membership app, ticket app by the sales analysis server Register the app to the app market (ST 400).

Sales analysis server controls sales data database to store unique phone numbers, user names, job titles, job titles, working hours allowed (working hours), encryption keys, etc. of multiple smartphones deployed and operated in stores. Management (ST 410).

The sales analysis server provides an encryption key and an app link address to the registered smartphone (ST 420).

The smartphone stores the encryption key and the app link address received from the sales analysis server in the allocated area (ST 430), accesses the app market using the app link address, downloads the required app (ST 440), and Install (ST 450), and run the installed app (ST4 60).

In one embodiment, the smart phone transmits a unique phone number and an encryption key while the sales analysis app is running, so the connection request is made (ST 470), and the sales analysis server checks whether the encryption key and the unique phone number are managed as a table. (ST 480).

If the sales analysis server confirms that the values of the phone number and encryption key input from the smartphone match those registered in the table, it automatically allows the smartphone to be connected within the allowed time range (ST 490).

The smart phone enters the marketing information including the customer and the product by touch through the interface displayed on the corresponding display unit as a touch (ST 500), and transmits it to the sales analysis server (ST 510).

If it is determined that the smartphone inputs the sales information collected and created by the store force terminal to the sales analysis server (ST 520), it requests the transmission of the sales information to the store force terminal (ST 530), and the store force terminal sells the sales information. It is transmitted in real time to the sales analysis server (ST 540).

The smartphone determines whether the allowed time range for the input of information continues (ST 550), and if the allowed time range is exceeded, the connection proceeds to termination.

The sales analysis server determines whether the time range allowed for the input of information to the smartphone continues (ST 560), and if included in the allowed time range, marketing information directly input from the smartphone and the store force controlled by the smartphone The sales information input from the terminal is stored in the allocated area (ST 570).

In addition, the sales analysis server may allow the modification, search, output, etc. of the information in a limited range by the position, job, etc. of the smartphone (ST 570).

The sales analysis server terminates the connection with the smartphone when the allowed time range is exceeded due to the information input of the smartphone, thus blocking the storage of the information directly or indirectly input.

The sales analysis server can analyze the trend of the market in various forms by processing the collected marketing information and sales information.

Attached Figure 9 is a state diagram of the Ji Yu screen displayed to connect the smart phone to the sales analysis server and enter the marketing information by touch.

On the smartphone's JiYi screen, whether the customer who visited the store is a man or a woman, are in their 20s, 30s, 40s, or 50s, whether the product they are buying or interested in is for themselves or presents to others, Marketing information, including the relationship between the user and the customer, whether the user is a man or a woman, the age group and the detailed classification of the product, and the price range of the product can be easily and quickly entered by touch. It is very natural that the contents of the can be changed.

In addition, it is natural that the touch screen may further include a touch button for requesting transmission of sales information of the store POS terminal to the sales analysis server.

Attached FIG. 10 illustrates a field that can be applied using various apps downloaded and installed on a smartphone, and according to an embodiment, an application for controlling access to commute, a secret area, a restaurant, and an access of an apartment Application to a smart key to control the membership, membership card to prove membership in hotels, golf clubs, health clubs, etc., tickets to enter or board cinemas, art galleries, fairs, trains, airplanes, ships, etc. There can be applications etc.

Attached FIG. 11 is a format configuration state of information received from a smartphone and stored and managed by a sales analysis server.

According to an embodiment, the information (data) field stored in the format may include a phone number of a smartphone, a user name, a working company, an identity, an assigned encryption key, a creation date and installation date of the encryption key, and a final information. The modification date, the start date and the completion (end) date allowed to run the app, the start time and end time allowed to work, the link address allowed to access, etc., and can be added or decreased as necessary.

The size of each region is relatively preferably composed of 16 bits or 2 words.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art.

100: System to check registration by individual authentication without ID and password by driving the app
1000: smartphone 2000: mobile communication system
3000: Communication network 4000: Sales Analysis Server
5000: App Market 6000: Store
7000: Store Force Terminal

Claims (12)

Placed in a store and running an installed sales analysis app downloaded from the app marketplace, and using one or more of the marketing information consisting of the propensity, trends, and purchase contents of customers visiting the store using the downloaded encryption key and unique phone number. Smart phone input by the touch method by the eye (GUI);
A mobile communication system for real-time transmission of a unique phone number, an encryption key, and the marketing information of the smart phone on which the sales analysis app is installed in a set communication path; And
Receives and inputs the encryption key and unique phone number of the smart phone, and automatically confirms the access if it is registered by searching the table of the sales data database and allows the marketing information consisting of the customer's propensity, trend, and purchase contents. Receives real-time input from the smartphone for a specified time range and stores it in an assigned area, and at least one of the sales analysis app, a pass app, a membership app, and a ticket app is requested by the smartphone at the request of the smartphone. Including a photo, sales analysis server to provide a download to the smartphone; System to check the registration by individual authentication without the ID and password to drive the app.
It is installed in the store and runs the installed sales analysis app downloaded from the app market, and using the downloaded encryption key and unique phone number, the customer requests a real-time collection request signal for detailed information of the product purchased from the store. Smartphone input by the touch method;
A store force terminal disposed at the store and providing detailed sales information of the product purchased by the customer in real time by accessing a communication path designated by the smartphone at the request of the smartphone;
A mobile communication system for transmitting a unique phone number, an encryption key, and the marketing information of the smart phone on which the sales analysis app is installed to a set communication path;
A communication network delivering the sale information provided by the store force terminal to a predetermined communication path; And
Enter the encryption key and unique phone number of the smart phone, and if it is confirmed by the table search of the sales data database, the connection is automatically allowed, and the sales information transmitted by the store force terminal in real time during the allowed time range Receives and stores in the assigned area and includes any one or more of the sales analysis app, pass app, membership app, ticket app in the QR code, images, photos at the request of the smartphone to the smartphone Sales analysis server provided as a download; System to check the registration by individual authentication without the ID and password to drive the app.
3. The method according to claim 1 or 2,
The smartphone
An encryption key module for downloading and storing an encryption key from the sales analysis server;
A phone number module for storing a unique phone number of the smartphone;
A sales analysis app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server and run as a sales analysis app;
A pass app module that stores and installs any one or more of QR code, images, and photo data downloaded from the sales analysis server and is driven by a pass app;
A membership app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server to be operated as a membership app; And
A ticket app module configured to store and install any one or more of QR codes, images, and photo data downloaded from the sales analysis server to be operated as a ticket app; / RTI >
If any one or more of the sales analysis app module, pass app module, ticket app module is driven, reads the encryption key stored in the encryption key module and the phone number stored in the phone number module and transmits it to the sales analysis server without an ID and password. Automatically log in and access is allowed, and the application is characterized in that the application is configured to handle the storage of the information in the sales analysis server, the modification and inquiry of the stored information by the touch method for the allowed time range, the individual authentication without ID and password System to check your registration.
3. The method according to claim 1 or 2,
The sales analysis server
A table unit for storing a unique phone number, a user name, a user position, and a working allowance time of the smartphone;
An encryption key unit for generating, storing, and managing an encryption key unique to the smartphone;
A marketing information unit for storing marketing information received by the control of the smartphone;
A sales information unit for storing the sales information received by the control of the smartphone;
Sales analysis app unit for storing and managing the Internet address and the corresponding guidance message to download the sales analysis app and sales analysis app on the smartphone;
Passport app unit for storing and managing the pass app and the Internet address and the corresponding guidance message to download the pass app on the smartphone;
A membership app unit for storing and managing a membership app and an Internet address and a corresponding guide message for downloading the membership app on the smartphone;
A ticket app unit for storing and managing a ticket app app and an internet address for downloading the ticket app and a corresponding guide message on the smartphone; And
If the smartphone is running any one or more of the sales analysis app, pass app, membership app, ticket app and confirm that the phone number and encryption key entered together are the same as the contents stored in the table unit ID and Server operation unit for allowing access without a password; App driving system characterized in that the configuration including a system for verifying registration by individual authentication without an ID and password.
5. The method of claim 4,
The marketing information department
The marketing information transmitted by the corresponding control of the smartphone is received in real time from the smartphone during the time range allowed by the smartphone and stored in the allocated area, and the stored information is stored in the gender and age group of the customer at every predetermined unit cycle. Check the registration by individual authentication without the ID and password, characterized in that the app consists of a purchase and analysis of any one or more of the product, the purchase time and amount, preferred trademarks and products, the number of customers and the sales ratio System.
5. The method of claim 4,
The sales information unit
Under the control of the smartphone, sales information is received from the store post terminal in real time during the time range allowed by the smartphone and stored in the allocated area, and the stored sales information is stored in the gender, age, and purchase of the customer at a predetermined unit cycle. System that checks registration by individually authenticating without ID and password by running the app, which consists of analyzing the trademark and products, purchase time and amount, preferred trademarks and products, and visitor numbers and sales ratios. .
Sales trends include any one or more of smartphones, store force terminals, mobile communication systems, communication networks, and sales analysis servers placed in the store, and the authorized smartphone is allowed without the registration process by operating the sales analysis app. In the operating method of the system for collecting data and sales analysis data,
An app registration process of registering a sales analysis app installed in the smartphone by the sales analysis server and including the corresponding link address in an app market;
A table management process of storing, registering, modifying, and managing a table by storing a phone number, a user's name, a title, a time range information, an encryption key of the smartphone by the sales analysis server;
App provides the app link address and the encryption key to the phone number of the smartphone registered by the sales analysis server, respectively, and the app that checks whether the smartphone runs the sales analysis app and automatically connects using the encryption key and the unique phone number. Link process; And
An information input process for allowing marketing information input, sales information input, and information processing in a limited range during a time range during which work is permitted by the sales analysis server when the smartphone is automatically connected; Operating method of the system to check the registration by individual authentication without the ID and password to drive the app.
The method of claim 7, wherein
The sales analysis server
Registering a plurality of apps including a pass app, a membership app, a ticket app in the app market and set them to be downloaded at the request of the smartphone. How the system works.
The method of claim 8,
The sales analysis server
Operating method of the system to check the registration by individual authentication without the ID and password to drive the app, characterized in that the marketing information from the smart phone in real time or input the sales information from the store POS terminal in real time.
The method of claim 9,
The sales analysis server
The brand power index of the store is obtained by analyzing the customer who visited the store by using one of the following equations in one or more units of daily, weekly and monthly units for each region.
An app characterized in that the purchase power index of the store is obtained by analyzing the customer who purchased the product among the customers who visit the store by using the following second equation in one or more units of a daily unit, a weekly unit, and a monthly unit. Operation method of system to confirm registration by individual authentication without ID and password by driving.

First equation
Store brand power index = total number of customers who visited the store / 3.3 square meters

Second equation
In-store purchasing power index = total number of customers who bought items in the store / 3.3 square meters
Sales trends include any one or more of smartphones, store force terminals, mobile communication systems, communication networks, and sales analysis servers placed in the store, and the authorized smartphone is allowed without the registration process by operating the sales analysis app. In the operating method of the system for collecting data and sales analysis data,
Receiving process of registering the information including the unique phone number, user name, job title, time range allowed to work in the sales analysis server by the smart phone and confirms whether the encryption key and the link address of the sales analysis app are received ;
If the encryption key and the link analysis address of the sales analysis app received by the smart phone access to the link address, the app installation process for downloading and installing the encryption key and the sales analysis app to check whether the sales analysis app is driven; And
When it is confirmed that the sales analysis app is driven by the smart phone, the encryption key and unique phone number information are transmitted automatically in real time to the sales analysis server, and the marketing information is input by touch within the allowed time range or the sales information. App operation process of controlling to transmit; Operating method of the system to check the registration by individual authentication without the ID and password to drive the app.
The method of claim 11,
The app installation process downloads, stores, installs and runs any one or more of a sales analysis app, a pass app, a membership app, a ticket app with a cryptographic key,
The download includes any one or more of an app program, QR code, image, photo,
The app operation process is the operation of the system to verify the registration by individual authentication without an ID and password to operate the app, characterized in that any one or any one or more of the installed sales analysis app, pass app, membership app, ticket app. Way.
KR1020120073227A 2012-07-05 2012-07-05 System of collecting marketing data with analysis sailing trend and operating method thereof KR20140005594A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016122155A1 (en) * 2015-01-26 2016-08-04 변기만 Discount system and method linked with consumer participation during product transaction
KR20230010316A (en) 2021-07-12 2023-01-19 유호진 integrated QR payment authentication check in system

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2016122155A1 (en) * 2015-01-26 2016-08-04 변기만 Discount system and method linked with consumer participation during product transaction
KR20230010316A (en) 2021-07-12 2023-01-19 유호진 integrated QR payment authentication check in system

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