CN110390538B - Advertisement putting method and device - Google Patents
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- CN110390538B CN110390538B CN201810338462.2A CN201810338462A CN110390538B CN 110390538 B CN110390538 B CN 110390538B CN 201810338462 A CN201810338462 A CN 201810338462A CN 110390538 B CN110390538 B CN 110390538B
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
Abstract
The invention discloses an advertisement putting method and device. Wherein the method comprises the following steps: obtaining geographic position information of a target terminal; judging whether the position of the target terminal and the position of the advertisement display terminal meet preset conditions or not; if the position of the target terminal and the position of the advertisement display terminal meet the preset condition, advertisement information is pushed to the target terminal, and the advertisement information is related to the advertisement information displayed by the advertisement display terminal. The invention solves the technical problem that the outdoor advertisement information is too simple and the detailed information of the product can not be provided in the related technology.
Description
Technical Field
The invention relates to the field of advertisement delivery, in particular to an advertisement delivery method and device.
Background
Existing outdoor advertising generally adopts outdoor painting or relies on LCD and LED advertising. The outdoor advertisement is limited by the special environment and the conditions of the outdoor advertisement, the character content and the picture content of the advertisement product are restricted, the provided product information is too simple, and the information such as the function and the characteristic of the product cannot be described in detail.
In view of the above problems, no effective solution has been proposed at present.
Disclosure of Invention
The embodiment of the invention provides an advertisement putting method and device, which at least solve the technical problem that outdoor advertisement information is too simple and detailed information of products cannot be provided in the related art.
According to an aspect of an embodiment of the present invention, there is provided an advertisement putting method, including: obtaining geographic position information of a target terminal; judging whether the position of the target terminal and the position of the advertisement display terminal meet preset conditions or not; and if the position of the target terminal and the position of the advertisement display terminal meet the preset condition, pushing advertisement information to the target terminal, wherein the advertisement information is related to the advertisement information displayed by the advertisement display terminal.
According to an aspect of an embodiment of the present invention, there is provided an advertisement putting method, including: reporting the geographic position information of the target terminal; and receiving advertisement information, wherein the advertisement information is related to the advertisement information displayed by the advertisement display terminal.
According to an aspect of an embodiment of the present invention, there is provided an advertisement putting apparatus including: the acquisition unit is used for acquiring the geographic position information of the target terminal; the judging unit is used for judging whether the position of the target terminal and the position of the advertisement display terminal meet preset conditions or not; and the pushing unit is used for pushing advertisement information to the target terminal if the position of the target terminal and the position of the advertisement display terminal meet the preset condition, and the advertisement information is related to the advertisement information displayed by the advertisement display terminal.
According to an aspect of an embodiment of the present invention, there is provided an advertisement putting apparatus including: the reporting unit is used for reporting the geographic position information of the target terminal; and the target terminal first receiving unit is used for receiving advertisement information, and the advertisement information is related to the advertisement information displayed by the advertisement display terminal.
According to an aspect of an embodiment of the present invention, there is provided a storage medium having stored therein a computer program, wherein the computer program is configured to execute the above-described advertisement delivery method at runtime.
According to an aspect of an embodiment of the present invention, there is provided an electronic device including a memory in which a computer program is stored, and a processor configured to execute the above-described advertisement delivery method by the computer program.
In the embodiment of the application, if the position of the target terminal and the position of the advertisement display terminal meet the preset condition, the user using the target terminal can see the advertisement information displayed by the advertisement display terminal, in this case, the advertisement information related to the advertisement information displayed by the advertisement display terminal is pushed to the target terminal, and because the advertisement information displayed on the target terminal is not limited by the expression form of the outdoor advertisement product, the detailed information such as the function and the characteristic of the product can be introduced, the technical effect of carrying out comprehensive detailed display on the product in linkage with the outdoor advertisement display terminal is achieved, and the technical problem that the detailed information of the product cannot be provided because the outdoor advertisement information is too simple in the related art is solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiments of the invention and together with the description serve to explain the invention and do not constitute a limitation on the invention. In the drawings:
FIG. 1 is a schematic illustration of an application environment for an advertising method according to an embodiment of the invention;
FIG. 2 is a flow chart of an alternative method of advertising in accordance with an embodiment of the present invention;
FIG. 3 is a schematic illustration of azimuth angles in accordance with an embodiment of the present invention;
FIG. 4 is a schematic diagram of a mobile terminal and outdoor billboard positional relationship in accordance with an embodiment of the invention;
FIG. 5-1 is a schematic diagram showing advertising information for an outdoor billboard in accordance with an embodiment of the invention;
fig. 5-2 is a schematic diagram of a mobile terminal displaying advertisement information according to an embodiment of the present invention;
5-3 are schematic diagrams showing advertising information for an outdoor billboard in accordance with embodiments of the invention;
5-4 are schematic diagrams showing advertising information for an outdoor billboard in accordance with embodiments of the invention;
FIGS. 5-5 are schematic diagrams illustrating a mobile terminal displaying advertisement information according to embodiments of the present invention;
FIG. 6 is a flow chart of an alternative method of advertising in accordance with an embodiment of the present invention;
FIG. 7 is a flow chart of an alternative method of advertising in accordance with an embodiment of the present invention;
FIG. 8 is a flow chart of an alternative method of advertising in accordance with an embodiment of the present invention;
FIG. 9 is a schematic diagram of an alternative advertising device in accordance with an embodiment of the invention;
FIG. 10 is a schematic diagram of an alternative advertising device in accordance with an embodiment of the invention;
fig. 11 is a schematic structural view of an alternative electronic device according to an embodiment of the present invention.
Detailed Description
In order that those skilled in the art will better understand the present invention, a technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in which it is apparent that the described embodiments are only some embodiments of the present invention, not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the present invention without making any inventive effort, shall fall within the scope of the present invention.
It should be noted that the terms "first," "second," and the like in the description and the claims of the present invention and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the invention described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
According to one aspect of an embodiment of the present invention, an advertisement delivery method is provided. Alternatively, the above-described advertisement delivery method may be applied, but not limited to, to an advertisement delivery system as shown in fig. 1, and as shown in fig. 1, the system includes: the system comprises a mobile terminal, an outdoor advertisement terminal and a cloud server.
And the mobile terminals start the service function of the geographic position and are provided with APP (such as map application, news application and the like) allowing the geographic position to be acquired. The mobile terminal feeds the geographical position information of the mobile terminal back to the advertisement cloud service, receives the advertisement information sent by the cloud service, and then delivers the advertisement information through the mobile terminal, so that the joint casting and interaction of the outdoor advertisement and the mobile terminal are realized.
The outdoor advertising terminal is provided with a GPS module, and when the advertising board is initially installed, the equipment number and the geographic position of the outdoor advertising terminal can be reported to the cloud service. The outdoor advertising terminal is provided with a sensor module, has the functions of sensing temperature, humidity and the like, and can support the orientation of the temperature and the humidity of outdoor advertisements after the information is reported to cloud service. Meanwhile, the cloud service terminal is provided with a wireless transmission module, can report information to the cloud service terminal, can receive advertisement information sent by the cloud service, and can be put on an outdoor advertisement terminal.
The advertisement cloud service comprises three modules, namely a location module, a device and user portrait conversion module and an advertisement engine module. The position module is mainly used for collecting and calculating the distance and the azimuth between the mobile terminal and the outdoor advertising terminal; when the mobile terminal uploads the geographic position through the APP, the equipment number and the historical data of the user are reported at the same time, and the user attribute behind the mobile terminal can be obtained through the equipment number or the historical data of the user and used for accurate delivery; the advertisement engine module is mainly responsible for accurately issuing advertisements.
Example 1
FIG. 2 is a flow chart of an alternative advertising method according to an embodiment of the present application, as shown in FIG. 2, comprising the steps of:
step S102: and obtaining the geographic position information of the target terminal.
The target terminal may be a mobile terminal such as a mobile phone or a tablet.
Step S104: and judging whether the position of the target terminal and the position of the advertisement display terminal meet preset conditions.
The advertisement display terminal may be an outdoor advertisement display terminal, such as an outdoor billboard.
As an optional embodiment, if the distance between the target terminal and the advertisement display terminal is less than or equal to a certain distance threshold, it is determined that the position where the target terminal is located and the position where the advertisement display terminal is located meet a preset condition.
As another alternative embodiment, if the distance between the target terminal and the advertisement display terminal is less than or equal to a certain distance threshold and the target terminal is within a specific viewing angle range of the advertisement display terminal, it is determined that the position where the target terminal is located and the position where the advertisement display terminal is located meet a preset condition.
Step S106: if the position of the target terminal and the position of the advertisement display terminal meet the preset condition, advertisement information is pushed to the target terminal, and the advertisement information is related to the advertisement information displayed by the advertisement display terminal.
In the embodiment of the application, if the position of the target terminal and the position of the advertisement display terminal meet the preset condition, the user using the target terminal can see the advertisement information displayed by the advertisement display terminal, in this case, the advertisement information related to the advertisement information displayed by the advertisement display terminal is pushed to the target terminal, and because the advertisement information displayed on the target terminal is not limited by the expression form of the outdoor advertisement product, the detailed information such as the function and the characteristic of the product can be introduced, and the technical effect of carrying out comprehensive detailed display on the product in linkage with the outdoor advertisement display terminal is achieved.
Optionally, determining whether the position of the target terminal and the position of the advertisement display terminal meet the preset condition includes: acquiring the distance between the target terminal and the advertisement display terminal; acquiring the azimuth relation between the target terminal and the advertisement display terminal; if the distance between the target terminal and the advertisement display terminal is within the preset distance, and the azimuth relation between the target terminal and the advertisement display terminal meets the preset azimuth relation, determining that the position of the target terminal and the position of the advertisement display terminal meet the preset condition.
As an alternative embodiment, when a user of a mobile terminal (e.g., a mobile phone) approaches an advertisement display terminal (e.g., an outdoor billboard) for a certain distance, the advertisement cloud service delivers a joint advertisement to the mobile terminal.
The range includes two meanings: the distance L < = distance-threshold between the mobile terminal and the billboard and the direction Bearing are between [360- θ1, 360] or [0, θ2] (as shown in fig. 3), and the advertisement joint casting condition is satisfied, and the area is called joint casting area. It should be noted that in addition to determining the distance, it is also noted that the target terminal is positioned at the billboard to exclude the situation where the terminal is very close to the billboard but at its back position.
The mobile terminal and the outdoor advertising terminal report geographical locations (longitudes and latitudes). The geographic position module collects geographic positions and calculates the distance and the azimuth of the mobile terminal and the outdoor advertising terminal.
The calculation process is as follows:
as shown in FIG. 4, assume that point A is an outdoor billboard, aj: longitude of point A; aw is the latitude of the point A; point B is the mobile terminal, bj: longitude of point B; bw: latitude of the point B; r: earth diameter. According to the Haverine method, the distance formula of the points A and B is calculated by longitude and latitude as follows:
distance between point A and point BThe azimuth of B relative to A is expressed by a navigation direction, namely, the included angle between the tangent line of the arc L at the point A and the true north direction in the figure is calculated, and the calculation result is that:
wherein,
a=atan2 (sin (Bj-Aj) ×cos (Bw), cos (Aw) ×sin (Bw) -sin (Aw) ×cos (Bw) ×cos (Bj-Aj)) IF L < = distance-threshold AND (360- θ1< = Bearing < = 360or 0< = Bearing < = θ2), then co-casting advertisement delivery is performed; otherwise, ending.
The storage format of the position information is (mobile device id, longitude, latitude); (outdoor billboard device id, longitude, latitude), the location information is synchronized by means of overlay update.
Optionally, the advertisement display terminals are multiple, and whether the position of the target terminal and the position of the advertisement display terminal meet preset conditions is judged; if the position of the target terminal and the position of the advertisement display terminal meet the preset condition, pushing advertisement information to the target terminal comprises the following steps: judging whether the position of the target terminal and the position of each advertisement display terminal meet preset conditions or not; if the position of the target terminal only meets the preset condition with the position of the target advertisement display terminal, pushing target advertisement information to the target terminal, wherein the target advertisement information is related to the advertisement information displayed by the target advertisement display terminal, and the target advertisement display terminal is one of a plurality of advertisement display terminals; if the position of the target terminal and the positions of at least two advertisement display terminals meet preset conditions, the target advertisement display terminals are screened out according to the distance and azimuth relation between the target terminal and each advertisement display terminal, target advertisement information is pushed to the target terminal, and the target advertisement information is related to the advertisement information displayed by the target advertisement display terminals.
When the position of the mobile terminal is located in the joint throwing area of a plurality of outdoor advertisements, the algorithm sorts the distances and the directions between the mobile terminal and each outdoor advertisement board according to a certain weight (W1L+W2bearing), and the outdoor advertisement with the highest weight is selected for joint throwing.
Optionally, pushing advertisement information to the target terminal includes: judging whether the target terminal initiates an advertisement request; and if the target terminal initiates the advertisement request, pushing advertisement information to the target terminal.
Optionally, after determining whether the target terminal initiates the advertisement request, the method further includes: if the target terminal does not initiate the advertisement request, judging whether the target terminal initiates the advertisement request before the target moment; if the target terminal initiates an advertisement request before the target time, advertisement information is pushed to the target terminal.
When the user meets the joint casting condition, the outdoor advertisement and the mobile terminal joint casting modes have the following modes:
for better illustration of logic, it is assumed here that an outdoor billboard and an APP are co-launched.
Case one: when a user passes through an outdoor billboard, the APP is just opened and a new advertisement request is initiated. At this time, the position of the first brush of the information flow displays the co-casting advertisement preferentially; if the user requests the advertisement for many times in the joint casting area, the joint casting advertisement is still put preferentially so as to realize the advertisement bombing effect in the joint casting area until the user leaves the joint casting area. In addition, when the position of the mobile terminal is located in the joint throwing area of a plurality of outdoor advertisements, the algorithm sorts the distances and the directions between the mobile terminal and each outdoor advertisement board according to a certain weight (W1L+W2bearing), and the outdoor advertisement with the highest weight is selected for joint throwing.
And a second case: when a user passes through an outdoor billboard, the news is not opened, and when an advertiser requests the advertisement again within N minutes, the joint advertisement is played preferentially; if N minutes are exceeded, then the simulcast advertisement is no longer played.
Optionally, pushing advertisement information to the target terminal includes: collecting historical data of a user of a target terminal; dividing users of the target terminal into target users according to the historical data; determining target advertisement information associated with a target user; and pushing the target advertisement information to the target terminal.
For audiences passing through the joint casting area, advertisers can accurately joint casting the mobile end audiences according to the user portrait, the disadvantage that outdoor advertisements cannot be precisely cast is overcome, a large screen is formed to be subjected to strong brand impression stimulation, and a small screen is used to be applied to a marketing mode of the precise casting of users. The outdoor advertisement putting method solves the problems that the prior outdoor advertisement putting is too extensive, detailed information of products cannot be displayed, and the like.
The traditional outdoor advertising marketing method has low cost performance. Audience statistics is difficult, the advertisement coverage crowd of the advertisement is limited, and an effective advertisement delivery strategy cannot be formed according to the needs of advertisers, so that accurate touch of target audience cannot be achieved.
In the embodiment of the application, the user portrait is drawn according to the user history data, the advertisement information is accurately pushed according to the user portrait, the target audience is accurately reached, and the advertisement marketing cost performance is improved.
Optionally, after pushing the advertisement information to the target terminal, the method further comprises: receiving user operation information sent by a target terminal; and sending a target instruction to the advertisement display terminal, wherein the target instruction carries user operation information, and the target instruction is used for indicating the advertisement display terminal to display target content.
Linkage of outdoor advertisement, mobile advertisement material and interaction mode:
as an alternative embodiment, there is some linkage or interactivity between the outdoor advertisement and the mobile advertising material. The double-screen interaction can not only improve the interest of the audience in watching advertisements, but also drive a marketing mode by product characteristics, and further deepen the penetration of product propaganda.
a. Double-screen interactive rich media form
Outdoor advertisement plays rich media form, requiring mobile terminal interaction:
for example, as shown in FIG. 5-1, the outdoor billboard displays the "action-! Find the eyes of the love and help to move. Suppose that an outdoor billboard and an APP are put together. When the user passes the outdoor billboard, the APP is just opened and a new advertisement request is initiated. At this time, as shown in fig. 5-2, the same advertisement information as the outdoor advertisement is displayed on the user's mobile phone. If the user operates on the mobile phone to move the eyes to a designated position, the outdoor billboard displays "pirate thank you little red helps find the eyes" as shown in fig. 5-3. And the rich media interaction is completed through the mobile phone end, the double-screen interaction is completed, and the interestingness is improved.
b. Continuous material bonding
Outdoor advertising and mobile terminal advertising have continuity.
As shown in fig. 5-4, outdoor advertising presents a problem: what is the most recently best-seen book? ".
The advertisement of the mobile terminal pushes the answer to the handset as shown in fig. 5-5, so that the dual-screen advertisement content has continuity.
The traditional outdoor advertisement putting mode is slightly rough. It is likely that it is unnecessary that a user rents a billboard for a full day, and a half-day rented business is not necessarily without the conversion rate of the former being high. In other words, the rental company of the ad slot without any technology and data accumulation is not responsible for the conversion rate, and many advertising fees are wasted for the user. Outdoor advertising has no effective interaction mode, and advertising effects cannot be counted. Advertisement effect statistics is always a short board of outdoor advertisements, and outdoor media are monitored in the past, and only a very rough measurement and calculation mode such as people flow and traffic flow estimation can be used.
In the embodiment of the application, when exposure and clicking actions occur, the mobile terminal advertisement co-throwing with the outdoor advertisement can report the advertisement identification corresponding to the outdoor advertisement (each outdoor advertisement has own unique identification) to the cloud service terminal. The cloud service can reflect the effect of the outdoor advertisement by counting the effect data of the mobile terminal advertisement. Thereby solving the problem that outdoor advertisement can not be monitored. And promote the impression of customer to outdoor advertisement, form the online next station of advertisement brand and touch the effect of audience.
As an alternative embodiment, the entire advertisement delivery process is as follows:
and when the user is in the joint casting range, issuing the mobile terminal joint casting advertisement.
The outdoor advertisement is put through the advertisement cloud service, and the order number and the joint casting information of the mobile terminal are registered in the advertisement system. The overall advertisement delivery logic is divided into two modules, offline advertisement recommendation and online advertisement request, as follows.
Offline advertisement recommendation is accomplished when the mobile terminal reports location information to serve online advertisement requests.
As shown in fig. 6, the mobile terminal reports location information (longitude, latitude) and id at regular time. The position information calculation module calculates the distance and azimuth relation between the mobile terminal and the outdoor advertising board equipment according to the longitude and latitude of the mobile equipment and the longitude and latitude of the outdoor advertising board equipment, judges whether the mobile terminal is in the outdoor advertising combined projection range according to the distance and azimuth relation, and ends if the mobile terminal is not in the outdoor advertising combined projection range; if yes, selecting the advertisement board with the highest weight from the N outdoor advertisement boards according to the distance and the azimuth weight, finding the advertisement order associated with the advertisement board, and putting advertisements to the mobile terminal.
The real-time advertisement request is triggered when the user opens the App, as shown in fig. 7, the user opens the App to request the advertisement, the advertisement cloud server checks whether the advertisement is cached, and whether the current time-T1 is valid, if so, the order is directionally filtered, and the advertisement is displayed at the mobile terminal. If the current time-T1 is invalid, the joint advertisement is requested in real time, and the mobile terminal reports the position information (longitude and latitude) and the id at fixed time. The position information calculation module calculates the distance and azimuth relation between the mobile terminal and the outdoor advertising board equipment according to the longitude and latitude of the mobile equipment and the longitude and latitude of the outdoor advertising board equipment, judges whether the mobile terminal is in the outdoor advertising combined projection range according to the distance and azimuth relation, and ends if the mobile terminal is not in the outdoor advertising combined projection range; if yes, selecting the advertisement board with the highest weight from the N outdoor advertisement boards according to the distance and the azimuth weight, finding the advertisement order associated with the advertisement board, directionally filtering the order, and putting advertisements to the mobile terminal.
According to the multi-screen joint casting technology provided by the embodiment of the application, when a target audience approaches to an outdoor advertisement space setting range, advertisement joint casting is performed. The whole system comprises an outdoor advertisement display terminal, an outdoor advertisement intelligent terminal (comprising a power supply terminal, a CPU control module, a GPS positioning module, a wireless transmission module and a storage module), a mobile terminal, an advertisement cloud platform and an advertisement WEB ticket throwing system. The advertisement cloud server continuously receives the geographic position of the mobile terminal and judges the distance and the range between the mobile terminal and the adjacent outdoor advertisement intelligent terminal in real time. If the advertisement is in the putting range, the combined putting of the outdoor advertisement and the mobile phone advertisement is realized, and the outdoor advertisement intelligent terminal dynamically acquires advertisement contents, texts and the like from the advertisement cloud platform in a wireless communication mode to play the advertisement. Meanwhile, a new interaction mode of outdoor advertisement and mobile advertisement linkage is provided. Therefore, the problems that outdoor advertisements cannot be effectively monitored and advertisement effects are difficult to measure can be solved, the impression of customers on the outdoor advertisements is improved, and the effect that advertisement brands are contacted with audience in an online and offline mode is formed. The multi-screen joint projection technology provided by the embodiment of the application can be applied to outdoor advertisements and TV advertisements.
The embodiment of the application also provides a method for effectively analyzing and estimating the attributes and the inventory of the outdoor advertisement audience. The advertising cloud server continuously collects the geographic locations where the mobile terminals are located and analyzes the user information behind these devices through the messenger portrayal data. According to the method for accumulating historical data and learning by a machine, the advertisement exposure inventory of each time period of the outdoor advertisement can be estimated and analyzed to support the multi-selling mode of the outdoor advertisement, and the problems that the mobile audience of the outdoor advertisement is difficult to count and the advertisement of the target audience cannot be accurately put are solved.
Example 2
The embodiment of the application provides an optional advertisement putting method which is applied to mobile terminals such as mobile phones and tablets. As shown in fig. 8, the method includes:
step S202: and reporting the geographic position information of the target terminal.
Step S204: and receiving advertisement information, wherein the advertisement information is related to the advertisement information displayed by the advertisement display terminal.
In the embodiment of the application, if the position of the target terminal and the position of the advertisement display terminal meet the preset condition, the user using the target terminal can see the advertisement information displayed by the advertisement display terminal, in this case, the advertisement information related to the advertisement information displayed by the advertisement display terminal is pushed to the target terminal, and because the advertisement information displayed on the target terminal is not limited by the expression form of the outdoor advertisement product, the detailed information such as the function and the characteristic of the product can be introduced, and the technical effect of carrying out comprehensive detailed display on the product in linkage with the outdoor advertisement display terminal is achieved.
Optionally, after receiving the advertisement information, the method further comprises: receiving a user operation instruction, wherein the user operation instruction carries user operation information of a user operation target terminal; and sending the user operation information to the server.
As an alternative embodiment, there is some linkage or interactivity between the outdoor advertisement and the mobile advertising material. The double-screen interaction can not only improve the interest of the audience in watching advertisements, but also drive a marketing mode by product characteristics, and further deepen the penetration of product propaganda.
a. Double-screen interactive rich media form
Outdoor advertisement plays rich media form, requiring mobile terminal interaction:
for example, as shown in FIG. 5-1, the outdoor billboard displays the "action-! Find the eyes of the love and help to move. Suppose that an outdoor billboard and an APP are put together. When the user passes the outdoor billboard, the APP is just opened and a new advertisement request is initiated. At this time, as shown in fig. 5-2, the same advertisement information as the outdoor advertisement is displayed on the user's mobile phone. If the user operates on the mobile phone, the eyes are moved to the designated position, a user operation instruction is received, and the user operation instruction carries user operation information of the user operation terminal; and after receiving the instruction, the outdoor billboard displays 'piracy red help find eyes', as shown in fig. 5-3. And the rich media interaction is completed through the mobile phone end, the double-screen interaction is completed, and the interestingness is improved.
According to the multi-screen joint casting technology provided by the embodiment of the application, when a target audience approaches to an outdoor advertisement space setting range, advertisement joint casting is performed. The whole system comprises an outdoor advertisement display terminal, an outdoor advertisement intelligent terminal (comprising a power supply terminal, a CPU control module, a GPS positioning module, a wireless transmission module and a storage module), a mobile terminal, an advertisement cloud platform and an advertisement WEB ticket throwing system. The advertisement cloud server continuously receives the geographic position of the mobile terminal and judges the distance and the range between the mobile terminal and the adjacent outdoor advertisement intelligent terminal in real time. If the advertisement is in the putting range, the combined putting of the outdoor advertisement and the mobile phone advertisement is realized, and the outdoor advertisement intelligent terminal dynamically acquires advertisement contents, texts and the like from the advertisement cloud platform in a wireless communication mode to play the advertisement. Meanwhile, a new interaction mode of outdoor advertisement and mobile advertisement linkage is provided. Therefore, the problems that outdoor advertisements cannot be effectively monitored and advertisement effects are difficult to measure can be solved, the impression of customers on the outdoor advertisements is improved, and the effect that advertisement brands are contacted with audience in an online and offline mode is formed. The multi-screen joint projection technology provided by the embodiment of the application can be applied to outdoor advertisements and TV advertisements.
The embodiment of the application also provides a method for effectively analyzing and estimating the attributes and the inventory of the outdoor advertisement audience. The advertising cloud server continuously collects the geographic locations where the mobile terminals are located and analyzes the user information behind these devices through the messenger portrayal data. According to the method for accumulating historical data and learning by a machine, the advertisement exposure inventory of each time period of the outdoor advertisement can be estimated and analyzed to support the multi-selling mode of the outdoor advertisement, and the problems that the mobile audience of the outdoor advertisement is difficult to count and the advertisement of the target audience cannot be accurately put are solved.
Example 3
The embodiment of the application also provides an advertisement putting device which is used for executing the advertisement putting method described in the embodiment 1. As shown in fig. 9, the apparatus includes: an acquisition unit 10, a judgment unit 20, and a pushing unit 30.
An acquiring unit 10, configured to acquire geographic location information of the target terminal.
And the judging unit 20 is used for judging whether the position of the target terminal and the position of the advertisement display terminal meet the preset conditions.
And the pushing unit 30 is configured to push advertisement information to the target terminal if the location of the target terminal and the location of the advertisement display terminal satisfy the preset condition, where the advertisement information is related to the advertisement information displayed by the advertisement display terminal.
Alternatively, the judging unit 20 includes: the device comprises a first acquisition subunit, a second acquisition subunit and a first determination subunit.
And the first acquisition subunit is used for acquiring the distance between the target terminal and the advertisement display terminal.
And the second acquisition subunit is used for acquiring the azimuth relation between the target terminal and the advertisement display terminal.
And the first determining subunit is used for determining that the position of the target terminal and the position of the advertisement display terminal meet the preset condition if the distance between the target terminal and the advertisement display terminal is within the preset distance and the azimuth relation between the target terminal and the advertisement display terminal meets the preset azimuth relation.
Optionally, the advertisement display terminal has a plurality of. The judging unit 20 is configured to: and judging whether the position of the target terminal and the position of each advertisement display terminal meet preset conditions. The pushing unit 30 includes: the device comprises a first pushing subunit, a screening subunit and a second pushing subunit. And the first pushing subunit is used for pushing target advertisement information to the target terminal if the judging unit judges that the position of the target terminal only meets the preset condition with the position of the target advertisement display terminal, wherein the target advertisement information is related to the advertisement information displayed by the target advertisement display terminal, and the target advertisement display terminal is one of a plurality of advertisement display terminals. And the screening subunit is used for screening the target advertisement display terminal according to the distance and azimuth relation between the target terminal and each advertisement display terminal if the judging unit judges that the position of the target terminal and the positions of at least two advertisement display terminals meet the preset conditions. And the second pushing subunit is used for pushing target advertisement information to the target terminal, wherein the target advertisement information is related to the advertisement information displayed by the target advertisement display terminal.
Optionally, the pushing unit 30 includes: the first judging subunit and the third pushing subunit. And the first judging subunit is used for judging whether the target terminal initiates the advertisement request. And the third pushing subunit is used for pushing the advertisement information to the target terminal if the target terminal initiates the advertisement request.
Optionally, the pushing unit 30 further includes: the second judging subunit and the fourth pushing subunit. And the second judging subunit is used for judging whether the target terminal initiates the advertisement request before the target moment if the target terminal does not initiate the advertisement request after the first judging subunit judges whether the target terminal initiates the advertisement request. And the fourth pushing subunit is used for pushing the advertisement information to the target terminal if the target terminal initiates the advertisement request before the target moment.
Optionally, the pushing unit 30 includes: the device comprises an acquisition subunit, a classification subunit, a second determination subunit and a fifth pushing subunit. And the acquisition subunit is used for acquiring the historical data of the user of the target terminal. And the classifying subunit is used for dividing the users of the target terminal into target users according to the historical data. And the second determining subunit is used for determining the target advertisement information associated with the target user. And the fifth pushing subunit is used for pushing the target advertisement information to the target terminal.
Optionally, the apparatus further comprises: server receiving unit, server sending unit. And a server receiving unit for receiving the user operation information sent by the target terminal after the pushing unit 30 pushes the advertisement information to the target terminal. The server sending unit is used for sending a target instruction to the advertisement display terminal, wherein the target instruction carries user operation information, and the target instruction is used for indicating the advertisement display terminal to display target content.
Example 4
The embodiment of the application also provides an advertisement putting device which is used for executing the advertisement putting method described in the embodiment 2. As shown in fig. 10, the apparatus includes: reporting unit 50, target terminal first receiving unit 60.
And the reporting unit 50 is used for reporting the geographic position information of the target terminal.
The target terminal first receiving unit 60 is configured to receive advertisement information, where the advertisement information is related to advertisement information displayed by the advertisement display terminal.
Optionally, the apparatus further comprises: the target terminal second receiving unit and the target terminal sending unit. And the target terminal second receiving unit is used for receiving a user operation instruction after the target terminal first receiving unit receives the advertisement information, wherein the user operation instruction carries user operation information for operating the target terminal by the user. And the target terminal sending unit is used for sending the user operation information to the server.
According to a further aspect of embodiments of the present invention there is also provided a storage medium having stored therein a computer program, wherein the computer program is arranged to perform the steps of any of the method embodiments described above when run.
Alternatively, in the present embodiment, the above-described storage medium may be configured to store a computer program for performing the steps of:
obtaining geographic position information of a target terminal;
judging whether the position of the target terminal and the position of the advertisement display terminal meet preset conditions or not;
if the position of the target terminal and the position of the advertisement display terminal meet the preset condition, advertisement information is pushed to the target terminal, and the advertisement information is related to the advertisement information displayed by the advertisement display terminal.
Alternatively, in the present embodiment, the above-described storage medium may be configured to store a computer program for performing the steps of: acquiring the distance between the target terminal and the advertisement display terminal; acquiring the azimuth relation between the target terminal and the advertisement display terminal; if the distance between the target terminal and the advertisement display terminal is within the preset distance, and the azimuth relation between the target terminal and the advertisement display terminal meets the preset azimuth relation, determining that the position of the target terminal and the position of the advertisement display terminal meet the preset condition.
Alternatively, in the present embodiment, the above-described storage medium may be configured to store a computer program for performing the steps of: judging whether the position of the target terminal and the position of each advertisement display terminal meet preset conditions or not; if the position of the target terminal only meets the preset condition with the position of the target advertisement display terminal, pushing target advertisement information to the target terminal, wherein the target advertisement information is related to the advertisement information displayed by the target advertisement display terminal, and the target advertisement display terminal is one of a plurality of advertisement display terminals; if the position of the target terminal and the positions of at least two advertisement display terminals meet preset conditions, the target advertisement display terminals are screened out according to the distance and azimuth relation between the target terminal and each advertisement display terminal, target advertisement information is pushed to the target terminal, and the target advertisement information is related to the advertisement information displayed by the target advertisement display terminals.
Alternatively, in the present embodiment, the above-described storage medium may be configured to store a computer program for performing the steps of: judging whether the target terminal initiates an advertisement request; and if the target terminal initiates the advertisement request, pushing advertisement information to the target terminal.
Alternatively, in the present embodiment, the above-described storage medium may be configured to store a computer program for performing the steps of: if the target terminal does not initiate the advertisement request, judging whether the target terminal initiates the advertisement request before the target moment; if the target terminal initiates an advertisement request before the target time, advertisement information is pushed to the target terminal.
Alternatively, in the present embodiment, the above-described storage medium may be configured to store a computer program for performing the steps of: collecting historical data of a user of a target terminal; dividing users of the target terminal into target users according to the historical data; determining target advertisement information associated with a target user; and pushing the target advertisement information to the target terminal.
Alternatively, in the present embodiment, the above-described storage medium may be configured to store a computer program for performing the steps of: receiving user operation information sent by a target terminal; and sending a target instruction to the advertisement display terminal, wherein the target instruction carries user operation information, and the target instruction is used for indicating the advertisement display terminal to display target content.
Alternatively, in the present embodiment, the above-described storage medium may be configured to store a computer program for performing the steps of:
Reporting the geographic position information of the target terminal;
and receiving advertisement information, wherein the advertisement information is related to the advertisement information displayed by the advertisement display terminal.
Alternatively, in the present embodiment, the above-described storage medium may be configured to store a computer program for performing the steps of: receiving a user operation instruction, wherein the user operation instruction carries user operation information of a user operation target terminal; and sending the user operation information to the server.
Alternatively, it will be understood by those skilled in the art that the structure shown in fig. 11 is only schematic, and the electronic device may also be a terminal device such as a smart phone (e.g. an Android phone, an iOS phone, etc.), a tablet computer, a palm computer, and a mobile internet device (Mobile Internet Devices, MID), a PAD, etc. Fig. 11 is not limited to the structure of the electronic device. For example, the electronic device may also include more or fewer components (e.g., network interfaces, etc.) than shown in FIG. 11, or have a different configuration than shown in FIG. 11.
The structure shown in fig. 11 includes: a processor 802, a memory 804, a display 806, a user interface 808, a transmission device 810, and a sensor 812. The memory 804 may be used to store software programs and modules, such as program instructions/modules corresponding to the advertisement delivery methods and apparatuses in the embodiments of the present invention, and the processor 802 executes the software programs and modules stored in the memory 804, thereby performing various functional applications and data processing, that is, implementing the advertisement delivery methods described above. The memory 804 may include high-speed random access memory, but may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid state memory. In some examples, the memory 804 may further include memory remotely located relative to the processor 802, which may be connected to the terminal via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission device 810 is used to receive or transmit data via a network. Specific examples of the network described above may include wired networks and wireless networks. In one example, the transmission device 810 includes a network adapter (Network Interface Controller, NIC) that can connect to other network devices and routers via a network cable to communicate with the internet or a local area network. In one example, the transmission device 810 is a Radio Frequency (RF) module for communicating with the internet wirelessly.
The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.
The integrated units in the above embodiments may be stored in the above-described computer-readable storage medium if implemented in the form of software functional units and sold or used as separate products. Based on such understanding, the technical solution of the present invention may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a storage medium, comprising several instructions for causing one or more computer devices (which may be personal computers, servers or network devices, etc.) to perform all or part of the steps of the method described in the embodiments of the present invention.
In the foregoing embodiments of the present invention, the descriptions of the embodiments are emphasized, and for a portion of this disclosure that is not described in detail in this embodiment, reference is made to the related descriptions of other embodiments.
In several embodiments provided in the present application, it should be understood that the disclosed client may be implemented in other manners. The above-described embodiments of the apparatus are merely exemplary, and the division of the units, such as the division of the units, is merely a logical function division, and may be implemented in another manner, for example, multiple units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some interfaces, units or modules, or may be in electrical or other forms.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The foregoing is merely a preferred embodiment of the present invention and it should be noted that modifications and adaptations to those skilled in the art may be made without departing from the principles of the present invention, which are intended to be comprehended within the scope of the present invention.
Claims (9)
1. An advertising method, comprising:
under the condition that a target application program is opened and a target advertisement request initiated by the target application program is received, obtaining geographic position information corresponding to a target terminal where the target application program is located currently; determining that the target terminal is currently located in the advertisement putting area corresponding to the plurality of advertisement display terminals at the same time under the condition that the distance between the position indicated by the geographic position information and the position where the plurality of advertisement display terminals are located is within a preset distance and the azimuth relation between the target terminal and the plurality of advertisement display terminals indicated by the geographic position information respectively meets the preset azimuth relation, wherein the preset azimuth relation is used for indicating that the position where the target terminal is located in the observation range of the advertisement display terminal, and the plurality of advertisement display terminals have association relation with the target application program; respectively determining weight information corresponding to each of the plurality of advertisement display terminals by utilizing the position indicated by the geographic position information and the azimuth relation indicated by the geographic position information, and determining the advertisement display terminal with the highest weight information corresponding to the plurality of advertisement display terminals as a target advertisement display terminal;
Under the condition that the target advertisement request is a single advertisement request, notifying the target application program and the target advertisement display terminal to synchronously display interaction tasks related to target advertisement information; receiving interactive operation information initiated by the target application program, wherein the interactive operation information is used for indicating interactive operation executed on the interactive task displayed in the target application program; sending a target instruction carrying the interactive operation information to the target advertisement display terminal; notifying the target advertisement display terminal to display interactive task feedback information under the condition that the target instruction is received, wherein the interactive task feedback information is used for indicating operation result information of interactive operation executed on the interactive task displayed on the target terminal, and the interactive task feedback information is related to the interactive operation information and attribute information of a user used for logging in the target application program;
when the target advertisement request is a plurality of advertisement requests, notifying to display target advertisement information corresponding to each advertisement request in the plurality of advertisements on the target advertisement display terminal;
Under the condition that a target application program in the target terminal is not opened, pushing the target advertisement information to the target application program based on the geographic position information of the target terminal acquired before the target application program is closed;
and acquiring an advertisement identifier corresponding to the target advertisement information, and generating advertisement effect data corresponding to the advertisement identifier, wherein the advertisement effect data is used for indicating the advertisement putting effect of the advertisement information.
2. The method of claim 1, wherein the obtaining the geographic location information currently corresponding to the target terminal in which the target application is located comprises:
acquiring the distance between the target terminal and the advertisement display terminal;
and acquiring the azimuth relation between the target terminal and the advertisement display terminal.
3. The method of claim 1, wherein after the advertisement presentation terminal having the highest weight information corresponding to the plurality of advertisement presentation terminals is determined as a target advertisement presentation terminal, further comprising:
collecting historical data of a user logging in the target application program;
Determining the user as a target user according to the historical data;
advertisement information associated with the target user is determined as the target advertisement information.
4. An advertising method, comprising:
when a target application program is detected to be opened and a target advertisement request initiated by the target application program is sent to a server, geographic position information of a target terminal where the target application program is located is reported to the server, wherein after the server receives the geographic position information, under the condition that the distance between the position indicated by the geographic position information and the positions where a plurality of advertisement display terminals are located is within a preset distance and the azimuth relation between the target terminal indicated by the geographic position information and the plurality of advertisement display terminals respectively meets the preset azimuth relation, the current situation that the target terminal is located in advertisement putting areas corresponding to the plurality of advertisement display terminals at the same time is determined, the preset azimuth relation is used for indicating that the position where the target terminal is located in the observation range of the advertisement display terminal, and the plurality of advertisement display terminals and the target application program have an association relation; the server respectively determines weight information corresponding to each of the plurality of advertisement display terminals by utilizing the position indicated by the geographic position information and the azimuth relation indicated by the geographic position information, and determines the advertisement display terminal with the highest weight information corresponding to the plurality of advertisement display terminals as a target advertisement display terminal; when the target advertisement request is a plurality of advertisement requests, the server informs the target advertisement display terminal to display target advertisement information corresponding to each advertisement request in the plurality of advertisements; in the case that the target advertisement request is a single advertisement request, the server informs the target application program and the target advertisement display terminal to synchronously display the interaction task related to the target advertisement information;
Receiving an interaction task related to the target advertisement information sent by the server and displaying the interaction task in the target application program under the condition that the target advertisement request is a single advertisement request; receiving a user interaction operation instruction, wherein the user interaction operation instruction carries interaction operation information for indicating interaction operation executed on the interaction task displayed on the target application program; and sending interactive operation information initiated by a target application program to the server, so that the server sends a target instruction carrying the interactive operation information to the target advertisement display terminal, and notifying the target advertisement display terminal to display interactive task feedback information under the condition that the target instruction is received, wherein the interactive task feedback information is used for indicating operation result information of interactive operation executed on the interactive task displayed on the target terminal, and the interactive task feedback information is related to the interactive operation information and attribute information of a user logging in the target application program.
5. An advertising device, comprising:
The acquisition unit is used for acquiring geographic position information corresponding to a target terminal where the target application program is located currently under the condition that the target application program is opened and a target advertisement request initiated by the target application program is received;
the judging unit is used for determining that the target terminal is currently located in the advertisement putting area corresponding to the plurality of advertisement display terminals at the same time under the condition that the distance between the position indicated by the geographic position information and the position where the plurality of advertisement display terminals are located is within a preset distance and the azimuth relation between the target terminal indicated by the geographic position information and the plurality of advertisement display terminals respectively meets the preset azimuth relation, wherein the preset azimuth relation is used for indicating that the position where the target terminal is located in the observation range of the advertisement display terminal and the plurality of advertisement display terminals have association relation with the target application program; respectively determining weight information corresponding to each of the plurality of advertisement display terminals by utilizing the position indicated by the geographic position information and the azimuth relation indicated by the geographic position information, and determining the advertisement display terminal with the highest weight information corresponding to the plurality of advertisement display terminals as a target advertisement display terminal;
The pushing unit is used for notifying the target application program and the target advertisement display terminal to synchronously display the interaction task related to the target advertisement information under the condition that the target advertisement request is a single advertisement request; when the target advertisement request is a plurality of advertisement requests, notifying to display target advertisement information corresponding to each advertisement request in the plurality of advertisements on the target advertisement display terminal; under the condition that a target application program in the target terminal is not opened, pushing the target advertisement information to the target application program based on the geographic position information of the target terminal acquired before the target application program is closed;
the device is further used for receiving interactive operation information initiated by the target application program, wherein the interactive operation information is used for indicating interactive operation executed on the interactive task displayed in the target application program; sending a target instruction carrying the interactive operation information to the target advertisement display terminal; notifying the target advertisement display terminal to display interactive task feedback information under the condition that the target instruction is received, wherein the interactive task feedback information is used for indicating operation result information of interactive operation executed on the interactive task displayed on the target terminal, and the interactive task feedback information is related to the interactive operation information and attribute information of a user used for logging in the target application program; and acquiring an advertisement identifier corresponding to the target advertisement information, and generating advertisement effect data corresponding to the advertisement identifier, wherein the advertisement effect data is used for indicating the advertisement putting effect of the advertisement information.
6. The apparatus of claim 5, wherein the advertising device further comprises:
the first acquisition subunit is used for acquiring the distance between the target terminal and the advertisement display terminal;
and the second acquisition subunit is used for acquiring the azimuth relation between the target terminal and the advertisement display terminal.
7. An advertising device, comprising:
the server is used for receiving the geographic position information, determining that the target terminal is currently located in an advertisement putting area corresponding to the advertisement display terminals when the distance between the position indicated by the geographic position information and the positions of the advertisement display terminals is within a preset distance and the azimuth relation between the target terminal and the advertisement display terminals indicated by the geographic position information respectively meets the preset azimuth relation after receiving the geographic position information, wherein the preset azimuth relation is used for indicating that the position of the target terminal is located in the observation range of the advertisement display terminals; the server respectively determines weight information corresponding to each of the plurality of advertisement display terminals by utilizing the position indicated by the geographic position information and the azimuth relation indicated by the geographic position information, and determines the advertisement display terminal with the highest weight information corresponding to the plurality of advertisement display terminals as a target advertisement display terminal; when the target advertisement request is a plurality of advertisement requests, the server informs the target advertisement display terminal to display target advertisement information corresponding to each advertisement request in the plurality of advertisements; in the case that the target advertisement request is a single advertisement request, the server informs the target application program and the target advertisement display terminal to synchronously display the interaction task related to the target advertisement information;
The target terminal first receiving unit is used for receiving the interaction task related to the target advertisement information sent by the server and displaying the interaction task in the target application program;
the target terminal second receiving unit is used for receiving a user interaction operation instruction, wherein the user interaction operation instruction carries interaction operation information for indicating interaction operation executed on the interaction task displayed on the target application program;
the target terminal sending unit is used for sending interactive operation information initiated by a target application program to the server, so that the server sends a target instruction carrying the interactive operation information to the target advertisement display terminal, the target advertisement display terminal is informed to display interactive task feedback information under the condition that the target instruction is received, the interactive task feedback information is used for indicating operation result information of interactive operation executed by the interactive task displayed on the target terminal, and the interactive task feedback information is related to the interactive operation information and attribute information of a user logging in the target application program.
8. A storage medium having a computer program stored therein, wherein the computer program is arranged to perform the advertisement delivery method of any of claims 1 to 4 at run-time.
9. An electronic device comprising a memory and a processor, wherein the memory has stored therein a computer program, the processor being arranged to execute the advertising method of any one of claims 1 to 4 by means of the computer program.
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| CN201810338462.2A CN110390538B (en) | 2018-04-16 | 2018-04-16 | Advertisement putting method and device |
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| CN201810338462.2A CN110390538B (en) | 2018-04-16 | 2018-04-16 | Advertisement putting method and device |
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| CN112215636B (en) * | 2020-01-21 | 2021-11-19 | 华为技术有限公司 | Advertisement attribution method and equipment |
| CN111401938B (en) * | 2020-02-28 | 2023-08-18 | Oppo（重庆）智能科技有限公司 | Advertisement pushing method, terminal, server and storage medium |
| CN111815368B (en) * | 2020-07-24 | 2024-05-03 | 深圳市欢太科技有限公司 | Advertisement pushing method, device, terminal and storage medium |
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| CN104869173A (en) * | 2015-06-09 | 2015-08-26 | 唐洛鹏 | Information push method and device for outdoor large-scale advertising board |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
| CN107801160A (en) * | 2017-11-13 | 2018-03-13 | 江西爱驰亿维实业有限公司 | Vehicle carried advertisement delivery system, method, equipment and storage medium |
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| CN104869173A (en) * | 2015-06-09 | 2015-08-26 | 唐洛鹏 | Information push method and device for outdoor large-scale advertising board |
| CN106204123A (en) * | 2016-07-01 | 2016-12-07 | 深圳中兴网信科技有限公司 | The method for pushing of advertising message and device |
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