CN110263070B - Event reporting method and device - Google Patents
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- CN110263070B CN110263070B CN201910465150.2A CN201910465150A CN110263070B CN 110263070 B CN110263070 B CN 110263070B CN 201910465150 A CN201910465150 A CN 201910465150A CN 110263070 B CN110263070 B CN 110263070B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2458—Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
- G06F16/2462—Approximate or statistical queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
Abstract
The embodiment of the invention relates to an event reporting method and a device, wherein the event reporting method comprises the following steps: acquiring an event based on triggering the event with preset buried points; determining an event type of the event; extracting event statistical information corresponding to the event type; and reporting the event and the event. The embodiment of the invention can realize the standard and clear report of the event, so that the data analysis is simpler and the analysis efficiency is high.
Description
Technical Field
The embodiment of the invention relates to the technical field of internet generally, in particular to an event reporting method and device.
Background
The user behavior data is very important data of the website, and in order to collect the behavior data of the user browsing the website and better grasp the user requirements, the embedded point at the front end of the website becomes an important means for collecting the user behavior data of each website.
The front-end embedded point mainly comprises page view (pv), click rate of page elements in a page and the like, and can be used as important data support for optimizing website functions and reducing cost by collecting events with embedded points preset at the front end and analyzing the collected events with embedded points preset.
At present, in the statistics of the event with the embedded point preset at the front end, the event with the embedded point preset at the front end is not subjected to standard classification processing, and the reported data is relatively disordered, so that a large amount of time is spent for collecting and summarizing the event with the embedded point preset at the front end when the event with the embedded point preset at the front end is reported and the event with the embedded point preset at the front end is analyzed, and the data analysis efficiency is low.
Disclosure of Invention
In order to solve the above problems in the prior art, embodiments of the present invention provide an event reporting method and apparatus.
In a first aspect, an embodiment of the present invention provides an event reporting method, where the event reporting method includes: acquiring an event based on triggering the event with preset buried points; determining an event type of the event; extracting event statistical information corresponding to the event type; and reporting the event and the event statistical information.
In one embodiment, the event statistics include event source information; the event source information is determined by address source parameters added in a Uniform Resource Locator (URL).
In one embodiment, the event type is a single-page access event, and the event statistical information includes a target page; the target page is determined in the following way: acquiring a current page address of the single-page application according to a preset time interval; when the current page address is different from the pre-stored page address, determining the page corresponding to the current page address as the target page of the single-page access event.
In an embodiment, reporting the event and the event statistics includes: when the current page address is different from a pre-stored page address, reporting the event and the event statistical information; the event reporting method further comprises the following steps: and updating the pre-stored page address to the current page address.
In an embodiment, if the event type is a page element access event type, a custom attribute reporting mode is adopted to report the page element event and the statistical information of the page element event.
In an embodiment, the reporting of the page element event and the statistical information of the page element event by using the custom attribute reporting mode includes: when the custom attribute bound in the root node is consistent with the custom attribute preset by the page element, reporting the page element event and the statistical information of the page element event; and the self-defined attribute bound in the root node is a self-defined attribute preset for the page element.
In an embodiment, before reporting the page element event and the page element event statistical information, the method further includes: when determining that the page element is accessed, reporting the page element access event to a page root node, and determining a reporting event method binding the page element access event in the root node.
In a second aspect, an embodiment of the present invention provides an event reporting apparatus, where the data statistics apparatus includes: the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring an event with a preset buried point based on triggering the event; a determining unit, configured to determine an event type of the event; the extracting unit is used for extracting event statistical information corresponding to the event type; and the reporting unit is used for reporting the event and the event statistical information.
In one embodiment, the event statistics include event source information; the event source information is determined by address source parameters added in a Uniform Resource Locator (URL).
In one embodiment, the event type is a single-page access event, and the event statistical information includes a target page; the extraction unit determines the target page in the following way: acquiring a current page address of the single-page application according to a preset time interval; when the current page address is different from the pre-stored page address, determining the page corresponding to the current page address as the target page of the single-page access event.
In an embodiment, the reporting unit is further configured to: when the current page address is different from a pre-stored page address, reporting the event and the event statistical information; and updating the pre-stored page address to the current page address.
In an embodiment, if the event type is a page element access event type, the reporting unit reports the event and the event statistical information in a custom attribute reporting manner.
In an embodiment, the reporting unit performs the custom attribute reporting by adopting the following method: presetting a custom attribute for the page element; binding the custom attribute to a page root node; and when the custom attribute bound in the root node is consistent with the custom attribute preset by the page element, reporting the page element event and the statistical information of the page element event.
In an embodiment, the determining unit is further configured to: reporting the page element access event to a page root node when determining that the page element is accessed before reporting the page element event and the page element event statistical information, and determining a reporting event method binding the page element access event in the root node.
In a third aspect, an embodiment of the present invention provides an electronic device, where the electronic device includes: a memory to store instructions; and a processor for invoking the memory-stored instructions to perform any of the methods described above.
In a fourth aspect, embodiments of the present invention provide a computer-readable storage medium having stored thereon computer-executable instructions that, when executed on a computer, perform any of the methods described above.
The event reporting method and the event reporting device provided by the embodiment of the invention are used for acquiring the event based on triggering the event with the preset buried point, determining the event type of the event, extracting the event statistical information corresponding to the event type, and reporting the event and the event statistical information, so that the event is reported in a standard and clear manner, the data analysis is simpler, and the analysis efficiency is high.
Drawings
The above and other objects, features and advantages of embodiments of the present invention will become readily apparent from the following detailed description read in conjunction with the accompanying drawings. Several embodiments of the invention are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings and in which:
fig. 1 is a flowchart of an implementation of an event reporting method according to an embodiment of the present invention;
fig. 2 is a flowchart of another implementation of the event reporting method according to the embodiment of the present invention;
fig. 3 is a flowchart of another implementation of the event reporting method according to the embodiment of the present invention;
fig. 4 is a schematic diagram of an event reporting apparatus according to an embodiment of the present invention.
Detailed Description
The principles and spirit of the present invention will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the invention, and are not intended to limit the scope of the invention in any way.
It should be noted that although the expressions "first", "second", etc. are used herein to describe different modules, steps, data, etc. of the embodiments of the present invention, the expressions "first", "second", etc. are merely used to distinguish between different modules, steps, data, etc. and do not indicate a particular order or degree of importance. Indeed, the terms "first," "second," and the like are fully interchangeable.
The event reporting method and the event reporting device provided by the embodiment of the invention can be applied to an application scene of a website for carrying out statistical analysis on user behavior data. In this scenario, the execution subject of the event reporting method may be a data statistics apparatus, and the data statistics apparatus may be a computer, a mobile terminal, or other terminals.
Fig. 1 is a flowchart of an implementation of an event reporting method according to an embodiment of the present invention. As shown in fig. 1, the method includes:
s101: and acquiring the event based on the event triggering the preset buried point.
The events related in the embodiment of the invention are events with preset embedding point rules, and the obtained events comprise page events and page element events. The page event comprises a single page event and a multi-page event.
S102: an event type of the event is determined.
In the embodiment of the invention, the event type of the event comprises a page access event type and a page element access event type, wherein the page access event type comprises a single page access event type and a multi-page access event type. The page element access event type mainly includes an access type for a page element click behavior, wherein the page element includes, for example, a button, a hyperlink, a submit box, and the like in the page.
S103: and extracting event statistical information corresponding to the event type.
In one embodiment, the event statistics may include target pages, event sources, and environmental information. The target page may be a page where a current event occurs, the event source may be a source triggering the current event, and the environment information is basic information of the current environment, including information such as an ip address and an agent of a user. For example, for a page access event, page a is clicked to jump to page B, then page a is the event source triggering page B, and page B is the target page. For example, for a page element access event, page a clicks a favorites button, and the source of the event becomes the favorites, target page or B page.
S104: and reporting the event and the event statistical information.
In the embodiment of the invention, the event, the target page of event statistics, the event source and the environmental information are reported.
In the embodiment of the invention, the event structure after statistics is very clear through statistics of the event specification. Therefore, the events can be analyzed easily, for example, a line can be formed to be connected in series according to the source of each pv event, and the conversion tracking of the pv funnel is realized; for another example, when the click condition of each commodity in one commodity list page is analyzed, the target page is simply the commodity list page, and the event type is the page element click event for aggregation. The target page, the event source and the environmental information in the event statistical information can be combined and analyzed at will, and reported events can be analyzed conveniently from various angles.
By the embodiment of the invention, the event can be reported in a standard and clear manner, so that the data analysis is simpler and the event analysis efficiency is improved.
Fig. 2 is a flowchart illustrating an implementation of a method for reporting an event when the event type is a single-page access event according to an embodiment of the present invention. As shown in fig. 2, the event reporting method includes steps S101 to S104. Step S101 and step S102 are the same as step S101 and step S102 in fig. 1, and are not described again here.
Step S103 includes step S1031 and step S1032, and step S104 includes step S1041.
As an embodiment of the present invention, the event type is a single-page access event, and the step S103 extracts that the event statistical information corresponding to the event type includes the target page. Extracting the target page information corresponding to the single page access event may include:
s1031: the method comprises the steps of obtaining a current page address of the single-page application according to a preset time interval, and determining a page corresponding to the current page address as a target page of a single-page access event when the current page address is different from a pre-stored page address.
At present, with the continuous development of front-end technologies, front-end single-page applications (SPAs) are more and more common, when an SPA is loaded for the first time, a whole page is loaded, then in the process of interaction with a user, a page structure is not loaded from a server like a multi-page application, but a current page is dynamically rewritten through a front-end route, so that the interaction with the user is realized, and a refresh-free page jump effect is achieved. In a conventional point-burying scheme, page pv data is automatically reported by monitoring page loading, and the method is not applicable to SPA to acquire the page pv data.
In another point-burying scheme, in order to obtain statistics of page pv data dynamically rewritten by an SPA front-end route, an additional sdk method for reporting the page pv data is utilized to call at the SPA front-end route to report the page pv data. Therefore, the workload of front-end development and debugging is increased, and the coupling and error rate of the reported codes and the service codes are increased.
Currently, there are two main ways to implement front-end routing: one is to use hash, by (URL + "#" + identifier), the identifier indicates the location of a Uniform Resource Locator (URL), such as:https:// www.example.com/index.html#detailthe front-end routing can be done by changing the hash identifier, which can be used to indicate that the current visited page is a detail page, e.g. window.
Secondly, front-end routing is realized by using a History API of HTML5, the History API allows a browser session History record to operate, the URL can be changed without refreshing by using the repalceState and the pushState methods of the History, but at present, no js event can monitor the URL change brought by the two methods.
In summary, currently, there is no method that can be commonly used for monitoring URL changes implemented by SPA front-end routing, and that can be commonly used for events independent of traffic, and that is very important for project applications.
Therefore, the method for detecting the URL of the SPA according to the preset time interval is adopted in the embodiment of the invention, and the method can be well compatible with various browsers.
In an embodiment, according to the preset time interval, the preset time interval may be determined according to a minimum time for the page of one single-page application to jump to another single-page application in the website, for example, if it takes 100ms for the page of one single-page application to jump to the page of another single-page application, the time interval may be set to 100ms, and the specific time interval is determined according to the situation of different websites.
In one embodiment, to detect whether the address of the SPA changes, the URL of the SPA may be stored locally to the client when the page of the SPA is accessed, for example, through a cookie or a js window session storage attribute. When the URL of the current SPA is detected to be different from the URL of the SPA stored locally in the client according to the preset time interval, the SPA is indicated to be switched, and the current SPA is determined as the target page. Then, the URL of the SPA stored in advance is updated to the URL of the current SPA.
The embodiment of the invention can be universally used for realizing the statistics of the pv data of the dynamically rewritten page of the SPA front-end route, does not need to manually call the reporting code, avoids the coupling with the code, does not need to care about the calling mode and the reporting logic of the reporting code, reduces the workload of development and debugging and improves the development efficiency.
As an embodiment of the present invention, the event type is a single-page access event, the step S103 extracts event statistical information corresponding to the event type, including an event source, and the extracting event source information corresponding to the single-page access event includes:
s1032: and determining event source information through the address source parameter added in the uniform resource locator URL.
At present, the source of the page event is mainly obtained by referring js document attribute, and in many cases, the source of the page event is lost by using the referring js document attribute, for example, an HTTPS domain name jumps to an HTTP domain name, a mouse drags and opens a new window, and the like.
Therefore, in the embodiment of the invention, the parameter of the address source is added in the URL of the page needing the buried point to determine the event source. For example, one page needs to be promoted in a microblog and also needs to be promoted in a WeChat public number, and different traffic sources can be distinguished in a mode of specifying parameters of address sources. The parameter of the address source is added to the page URL, for example, the parameter may be added as follows: and (3) putting advertisements on microblog resource positions:https://m.example.comfrom＝weiboand wherein from is a parameter specified by the statistical address source, and from indicates that the page jumps from the link of the microblog.
The address source parameters are added to the page URL, and the method can be used for advertisement delivery aiming at websites, external resource positions, different project resource positions in the website and the like.
By the embodiment of the invention, the condition that the event source is lost when the referrer js document attribute is used for judging the page event source in the current page can be made up.
As an embodiment of the present invention, the event type is a single-page access event, and the step S104 reports the event and the event statistical information, including:
s1041: and acquiring the current page address of the single-page application according to a preset time interval, and reporting the event and the event statistical information when the current page address is different from the pre-stored page address.
The embodiment of the invention can report the event and the event statistical information in time, and is favorable for rapidly analyzing the event and the event statistical information.
Fig. 3 is a flowchart illustrating an implementation of an event reporting method when an event type is a page element access event according to an embodiment of the present invention. As shown in fig. 3, the event reporting method includes steps S101 to S105. Step S101 and step S102 are the same as step S101 and step S102 in fig. 1, and are not described again here.
Step S103 includes step S1033, step S104 includes step S1042, and before step S104, step S105 is further included.
As an embodiment of the present invention, the event type is a page element access event, and the step S103 extracts event statistical information corresponding to the event type, including an event source. Extracting an event source corresponding to the page element access event may include:
s1033: and determining event source information through the address source parameter added in the uniform resource locator URL.
This step is the same as the step S1032, and is not described herein.
As an embodiment of the present invention, if the event type is a page element access event type, step S104 reports the event and the event statistical information, including:
s1042: and reporting the page element event and the statistical information of the page element event by adopting a custom attribute reporting mode.
Reporting the page element event and the statistical information of the page element event by adopting a custom attribute reporting mode, wherein the method comprises the following steps: when the custom attribute bound in the root node is consistent with the custom attribute preset by the page element, reporting the page element event and the statistical information of the page element event; and the self-defined attribute bound in the root node is a self-defined attribute preset for the page element.
As an embodiment of the present invention, before the event type is a page element access event and reporting the event and the event statistical information, the event reporting method further includes:
s105: when determining that the page element is accessed, reporting the page element access event to a page root node, and determining a reporting event method binding the page element access event in the root node.
Generally, a method for reporting a click event of a page element is bound to an onclick event of the page element, so that if the page element already binds an onclick event related to a service code, compatible work between the service code and a report code needs to be processed, and it is very common that the page element itself has the onclick event, so that the workload for processing the compatibility is very large. Or, selecting a page element requiring reporting of a click event from independent js codes, and binding a reporting method on the page element, which may occur that a selector needs to be written for each page element and a reporting method of a reporting event is bound.
In the embodiment of the invention, when a page is loaded, an event reporting method of a page element is bound to a root node, when the page element is accessed, a js event bubbling characteristic is used for transmitting the page element click event to the root node in a first-level and first-level mode, and if the event reporting method bound on the root node is consistent with the reporting method in the page element click event, the page element event and the page element click event statistical information are reported.
According to the embodiment of the invention, the reporting method for the page element click event is acquired by binding the reporting event method at the root node, and the reporting of the event and the event statistical information in a user-defined attribute mode can be realized. The method does not need to process the logical compatibility of the reporting code and the service, avoids independently compiling js code to select page elements to bind the reporting method, and improves the development efficiency.
According to the event reporting method provided by the embodiment of the invention, the event type of the event is determined, the event statistical information corresponding to the event type is respectively extracted aiming at the single-page access event or the page element access event, and the event and the statistical information of the event are reported, so that the event is reported in a standard and clear manner, the data analysis is simpler, and the analysis efficiency is high.
Based on the same inventive concept, the embodiment of the invention also provides a data statistical device,
as shown in fig. 4, a data statistics apparatus 200 according to an embodiment of the present invention includes: an obtaining unit 201, configured to obtain an event with a preset buried point based on triggering the event; a determining unit 202, configured to determine an event type of the event; an extracting unit 203, configured to extract event statistics information corresponding to the event type; a reporting unit 204, configured to report the event and the event statistics.
In one embodiment, the event statistics include event source information; the event source information is determined by address source parameters added in a Uniform Resource Locator (URL).
In one embodiment, the event type is a single-page access event, and the event statistical information includes a target page; the extraction unit determines the target page in the following way: acquiring a current page address of the single-page application according to a preset time interval; when the current page address is different from the pre-stored page address, determining the page corresponding to the current page address as the target page of the single-page access event.
In an embodiment, the reporting unit reports the single-page access event and the statistical information of the single-page access event in the following manner: when the current page address is different from a pre-stored page address, reporting the single-page access event and the statistical information of the single-page access event; the reporting unit is further configured to: and updating the pre-stored page address to the current page address.
In an embodiment, if the event type is a page element access event type, the reporting unit reports the page element event and the statistical information of the page element event in a custom attribute reporting manner.
In an embodiment, the reporting unit reports the page element event and the statistical information of the page element event with the custom attribute in the following manner: when the custom attribute bound in the root node is consistent with the custom attribute preset by the page element, reporting the page element event and the statistical information of the page element event; and the self-defined attribute bound in the root node is a self-defined attribute preset for the page element.
In an embodiment, the determining unit is further configured to: reporting the page element access event to a page root node when determining that the page element is accessed before reporting the page element event and the page element event statistical information, and determining a reporting event method binding the page element access event in the root node.
An embodiment of the present invention further provides an electronic device, where the electronic device includes: a memory to store instructions; and a processor for calling the instructions stored in the memory to execute the method according to any one of the above possible embodiments.
An embodiment of the present invention further provides a computer-readable storage medium, where computer-executable instructions are stored, and when executed by a processor, the computer-executable instructions perform the method described in any of the above possible implementation manners.
It is to be understood that although the terms "first," "second," etc. may be used herein to describe various modules, steps, data, etc. of embodiments of the present invention, the terms "first," "second," etc. are used merely to distinguish between various modules, steps, data, etc., and do not denote a particular order or importance. Indeed, the terms "first," "second," and the like are fully interchangeable.
It is further to be understood that while operations are depicted in the drawings in a particular order, this is not to be understood as requiring that such operations be performed in the particular order shown or in serial order, or that all illustrated operations be performed, to achieve desirable results. In certain environments, multitasking and parallel processing may be advantageous.
The methods and apparatus of embodiments of the present invention can be accomplished using standard programming techniques with rule-based logic or other logic to accomplish the various method steps. It should also be noted that the words "means" and "module," as used herein and in the claims, is intended to encompass implementations using one or more lines of software code, and/or hardware implementations, and/or equipment for receiving inputs.
Any of the steps, operations, or procedures described herein may be performed or implemented using one or more hardware or software modules, alone or in combination with other devices. In one embodiment, the software modules are implemented using a computer program product comprising a computer readable medium containing computer program code, which is executable by a computer processor for performing any or all of the described steps, operations, or procedures.
The foregoing description of the implementation of the invention has been presented for purposes of illustration and description. It is not intended to be exhaustive or to limit the invention to the precise form disclosed, and modifications and variations are possible in light of the above teachings or may be acquired from practice of the invention. The embodiments were chosen and described in order to explain the principles of the invention and its practical application to enable one skilled in the art to utilize the invention in various embodiments and with various modifications as are suited to the particular use contemplated.
Claims (9)
1. An event reporting method, wherein the method comprises the following steps:
acquiring an event based on triggering the event with preset buried points;
determining an event type of the event;
extracting event statistical information corresponding to the event type, wherein the event statistical information comprises a target page, an event source and environmental information, and the target page is determined in the following mode: acquiring a current page address of the single-page application according to a preset time interval; when the current page address is different from a pre-stored page address, determining a page corresponding to the current page address as a target page of the single-page access event;
and reporting the event and the event statistical information.
2. The method of claim 1, wherein the event statistics include event source information;
the event source information is determined by address source parameters added in a Uniform Resource Locator (URL).
3. The method of claim 1, wherein reporting the event and the event statistics comprises:
when the current page address is different from a pre-stored page address, reporting the event and the event statistical information;
the method further comprises the following steps:
and updating the pre-stored page address to the current page address.
4. The method of claim 1, wherein if the event type is a page element access event type, reporting a page element event and page element event statistical information in a custom attribute reporting manner.
5. The method of claim 4, wherein reporting the page element event and the statistical information of the page element event in a custom attribute reporting manner comprises:
when the custom attribute bound in the root node is consistent with the custom attribute preset by the page element, reporting the page element event and the statistical information of the page element event;
and the self-defined attribute bound in the root node is a self-defined attribute preset for the page element.
6. The method of claim 5, wherein,
before reporting the page element event and the page element event statistical information, the method further includes:
when determining that the page element is accessed, reporting the page element access event to a page root node, and determining a reporting event method binding the page element access event in the root node.
7. An apparatus for data statistics, wherein the apparatus comprises:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring an event with a preset buried point based on triggering the event;
a determining unit, configured to determine an event type of the event;
an extracting unit, configured to extract event statistics information corresponding to the event type, where the event statistics information includes a target page, an event source, and environment information, and the target page is determined in the following manner: acquiring a current page address of the single-page application according to a preset time interval; when the current page address is different from a pre-stored page address, determining a page corresponding to the current page address as a target page of the single-page access event;
and the reporting unit is used for reporting the event and the event statistical information.
8. An electronic device, wherein the electronic device comprises:
a memory to store instructions; and
a processor for calling the instructions stored in the memory to execute the event reporting method of any one of claims 1 to 6.
9. A computer-readable storage medium, wherein the computer-readable storage medium stores computer-executable instructions, which when executed on a computer, perform the event reporting method according to any one of claims 1 to 6.
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| CN110908880B (en) * | 2019-11-01 | 2023-10-13 | 北京金山安全软件有限公司 | Buried point code injection method, event reporting method and related equipment thereof |
| CN111309558B (en) * | 2020-02-19 | 2021-06-15 | 望海康信(北京)科技股份公司 | Method, device, equipment and storage medium for collecting vue event data in frame |
| CN113496003A (en) * | 2020-04-08 | 2021-10-12 | 北京沃东天骏信息技术有限公司 | Method and device for determining page stay time |
| CN112104707A (en) * | 2020-08-25 | 2020-12-18 | 北京达佳互联信息技术有限公司 | Data reporting method, device and equipment |
| CN112333233B (en) * | 2020-09-23 | 2023-11-24 | 北京达佳互联信息技术有限公司 | Event information reporting method and device, electronic equipment and storage medium |
| CN113761443A (en) * | 2021-08-24 | 2021-12-07 | 百安居信息技术(上海)有限公司 | Website page data acquisition and statistics method, storage medium and equipment |
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