CN110263070A - Event report method and device - Google Patents
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- CN110263070A CN110263070A CN201910465150.2A CN201910465150A CN110263070A CN 110263070 A CN110263070 A CN 110263070A CN 201910465150 A CN201910465150 A CN 201910465150A CN 110263070 A CN110263070 A CN 110263070A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2458—Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
- G06F16/2462—Approximate or statistical queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
- G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
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Abstract
The present embodiments relate to event report method and device, event report method includes: to be preset with the event buried a little based on triggering, obtains the event；Determine the event type of the event；Extract the corresponding event statistics information of the event type；Report the event and the event.Through the embodiment of the present invention, it can be achieved that event specification, clearly reporting, keep data analysis simpler, analysis efficiency is high.
Description
Technical field
The embodiment of the present invention is generally related to Internet technical field, more particularly to a kind of event report method and dress
It sets.
Background technique
User behavior data is the very important data in website, in order to collect the behavioral data that user browses web sites, more preferably
Grasp user demand, the front end of website bury a little become each website collect user behavior data important means.
The a little click volume etc. mainly including page elements in page browsing amount (page view, pv) and the page is buried in front end, leads to
It crosses collection front end and is preset with the event buried a little, and the event buried a little that is preset with of collection is analyzed, can make
Optimize, reduce the significant data support of cost for web sites function.
Currently, be preset with to front end in the statistics for burying event a little, not to be preset with the event a little of burying into
The classification processing of professional etiquette model, the data reported are more chaotic, cause after reporting front end to be preset with the event buried a little, to preparatory
When being set with the event for burying a little and being analyzed, it must spend a lot of time and the event buried a little being preset with is collected, always
Knot, data analysis efficiency are low.
Summary of the invention
In order to solve the above-mentioned problems in the prior art, the embodiment of the invention provides event report method and dresses
It sets.
In a first aspect, the embodiment of the present invention provides a kind of event report method, which includes: based on triggering
It is preset with the event buried a little, obtains the event；Determine the event type of the event；It is corresponding to extract the event type
Event statistics information；Report the event and the event statistics information.
In one embodiment, the event statistics information includes Event origin information；The Event origin information passes through system
The address sources parameter added in one Resource Locator URL determines.
In one embodiment, the event type is single-page Access Events, and the event statistics information includes page object
Face；The target pages determine in the following way: according to the preset time interval, with obtaining the current page of single-page application
Location；When the current page address is different from pre-stored page address, by the corresponding page in the current page address
Face is determined as the target pages of the single-page Access Events.
In one embodiment, the event and the event statistics information are reported, comprising: in the current page address
When different from pre-stored page address, the event and the event statistics information are reported；The event side of reporting
Method further include: the pre-stored page address is updated to the current page address.
In one embodiment, if the event type is page elements Access Events type, using on Custom Attributes
Report mode reports page elements event and page elements event statistics information.
In one embodiment, described to report page elements event and page elements thing using Custom Attributes reporting schemes
Part statistical information, comprising: when the Custom Attributes bound in root node is consistent with the preset Custom Attributes of page elements, on
Report the page elements event and the page elements event statistics information；Wherein, it is bound in the root node customized
Attribute is to the preset Custom Attributes of the page elements.
In one embodiment, before reporting the page elements event and the page elements event statistics information, institute
State method further include: when determining that page elements are accessed, page elements Access Events are reported to page root node, and determine institute
State the reported event method that the page elements Access Events are bundled in root node.
Second aspect, the embodiment of the present invention provide a kind of event reporting device, which includes: to obtain list
Member obtains the event for being preset with the event buried a little based on triggering；Determination unit, for determining the event
Event type；Extraction unit, for extracting the corresponding event statistics information of the event type；Reporting unit, for reporting
State event and the event statistics information.
In one embodiment, the event statistics information includes Event origin information；The Event origin information passes through system
The address sources parameter added in one Resource Locator URL determines.
In one embodiment, the event type is single-page Access Events, and the event statistics information includes page object
Face；Extraction unit determines the target pages in the following way: according to the preset time interval, obtaining working as single-page application
Preceding page address；When the current page address is different from pre-stored page address, by the current page address
The corresponding page is determined as the target pages of the single-page Access Events.
In one embodiment, the reporting unit is also used to: in the current page address and the pre-stored page
When location is different, the event and the event statistics information are reported；The pre-stored page address is updated to institute
State current page address.
In one embodiment, if the event type is page elements Access Events type, the reporting unit is used certainly
Defined attribute reporting schemes reported event and event statistics information.
In one embodiment, reporting unit carries out the Custom Attributes in the following way and reports: to the page member
The default Custom Attributes of element；The Custom Attributes is tied to page root node；That binds in the root node is customized
When attribute is consistent with the preset Custom Attributes of the page elements, the page elements event and the page elements are reported
Event statistics information.
In one embodiment, the determination unit is also used to: reporting the page elements event and page member
Before plain event statistics information, when determining that page elements are accessed, page elements Access Events are reported to page root node, and
Determine the reported event method that the page elements Access Events are bundled in the root node.
The third aspect, the embodiment of the present invention provide a kind of electronic equipment, and electronic equipment includes: memory, refer to for storing
It enables；And processor, the above-mentioned any method of instruction execution for calling memory to store.
Fourth aspect, the embodiment of the present invention provide a kind of computer readable storage medium, and computer readable storage medium is deposited
Computer executable instructions are contained, when computer executable instructions are run on computers, execute above-mentioned any method.
Event report method and device provided in an embodiment of the present invention are preset with the event buried a little based on triggering, obtain
Event is taken, determines the event type of event, and extracts the corresponding event statistics information of event type, by the system of event and event
Meter information is reported, and is realized event specification, is clearly reported, and keeps data analysis simpler, analysis efficiency is high.
Detailed description of the invention
The following detailed description is read with reference to the accompanying drawings, above-mentioned and other purposes, the feature of embodiment of the present invention
It will become prone to understand with advantage.In the accompanying drawings, several implementations of the invention are shown by way of example rather than limitation
Mode, in which:
Fig. 1 is event report method implementation flow chart provided in an embodiment of the present invention；
Fig. 2 is another implementation flow chart of event report method provided in an embodiment of the present invention；
Fig. 3 is the another implementation flow chart of event report method provided in an embodiment of the present invention；
Fig. 4 is event reporting device schematic diagram provided in an embodiment of the present invention.
Specific embodiment
The principle and spirit of the invention are described below with reference to several illustrative embodiments.It should be appreciated that providing this
A little embodiments are used for the purpose of making those skilled in the art can better understand that realizing the present invention in turn, and be not with any
Mode limits the scope of the invention.
Although being noted that the statements such as " first " used herein, " second " to describe embodiments of the present invention not
Same module, step and data etc., still the statement such as " first ", " second " is merely in different modules, step and data etc.
Between distinguish, and be not offered as specific sequence or significance level.In fact, the statements such as " first ", " second " are complete
It may be used interchangeably.
Event report method and device provided in an embodiment of the present invention can be applied to website and carry out to user behavior data
The application scenarios of statistical analysis.Under the scene, the executing subject of event report method can be data statistics device, the data
Statistic device can be computer, and the terminals such as mobile terminal, the embodiment of the present invention is without limitation.
Fig. 1 is the implementation flow chart of event report method provided in an embodiment of the present invention.As shown in Figure 1, this method comprises:
S101: the event buried a little is preset with based on triggering, obtains the event.
Event involved in the embodiment of the present invention is to preset a regular event of burying, and the event of acquisition includes page thing
Part and page elements event.Wherein, page events include single-page event and multi-page event.
S102: the event type of event is determined.
In the embodiment of the present invention, the event type of event includes page access event type and page elements Access Events class
Type, wherein page access event type includes single-page Access Events type and multi-page Access Events type.Page elements are visited
Asking event type mainly includes the access type that behavior is clicked for page elements, and wherein page elements are for example including in the page
Button, hyperlink, submission frame etc..
S103: the corresponding event statistics information of event type is extracted.
In one embodiment, event statistics information may include target pages, Event origin and environmental information.Wherein, mesh
The mark page can be the page of current event generation, and Event origin can be the source of triggering current event, and environmental information is to work as
The basic information of preceding environment, the address ip including user, the information such as agency.Such as page access event, page A is clicked
Page B is jumped to, then page A is exactly the Event origin for triggering page B, and page B is exactly target pages.Such as page elements
Access Events, page A click a collection button, and Event origin at this time becomes collection, target pages or the B page.
S104: reported event and event statistics information.
In the embodiment of the present invention, the target pages of event and event statistics, Event origin and environmental information are reported.
In the embodiment of the present invention, by the statistics to event specification, the event structure after making statistics is very clear.Thus right
Event carry out analysis can very comfortable, such as according to the source of each pv event can shape be into a line connects, realize pv
Funnel conversion tracking；In another example only being needed simply by page object when analyzing the click condition of each commodity of items list page
Face is items list page, and event type is that page elements click event is polymerize.Page object in event statistics information
Face, Event origin and environmental information can carry out any combination analysis, and the thing reported can be easily analyzed from all angles
Part.
Through the embodiment of the present invention, it can be achieved that event specification, clearly reporting, keeps data analysis simpler, promote thing
Part analysis efficiency.
Fig. 2 is event type provided in an embodiment of the present invention when being single-page Access Events, the implementation of event report method
Flow chart.As shown in Fig. 2, in the event report method, including step S101 to step S104.Wherein, step S101 and step
S102 in Fig. 1 step S101 and step S102 it is identical, details are not described herein.
Step S103 includes step S1031 and step S1032, and step S104 includes step S1041.
As an embodiment of the invention, event type is single-page Access Events, and step S103 extracts event class
The corresponding event statistics information of type includes target pages.Wherein, extracting the corresponding target pages information of single-page Access Events can
Include:
S1031: according to the preset time interval, the current page address of single-page application is obtained, in current page address
When different from pre-stored page address, the corresponding page in current page address is determined as to the mesh of single-page Access Events
Mark the page.
Currently, with the continuous development of front-end technology, the application of front end single-page (single-page application,
SPA) more and more common, full page can be loaded when SPA is loaded for the first time, it, will not be as multipage during then being interacted with user
Face application routes dynamic by front end and rewrites current page equally from server loading page structure, realizes with user's
Interaction, to reach the page jump effect of no refreshing.Usual buries in a scheme, reports page automatically by monitoring page load
Face pv data, obtaining page pv data to SPA can not be applicable in.
Another kind buries a scheme, in order to obtain the statistics for the page pv data that the front end SPA routing dynamic is rewritten, using additional
The sdk method for reporting page pv data, at the routing of the front end SPA call, to carry out reporting for page pv data.In this way, not
The workload of front end exploitation, debugging is only increased, the coupling for reporting code and service code, error rate are also increased.
Currently, realizing front end routing there are mainly two types of mode: first is that using hash, passing through (URL+ " # "+mark
Symbol), identifier indicates the position of uniform resource locator (Uniform Resource Locator, URL), such as:https:// www.example.com/index.html#detailIt can be used to indicate that the current accessed page is details page, pass through change
Hash identifier come realize front end route, the change of window.onhashchange event monitoring URL can be used for example, but
It is that the following version of IE8 browser or 3.6 or less versions of red fox Firefox browser do not support the event.
Second is that realizing that front end routes using the History API of HTML5, History API allows browser session history
Record is operated, and the change of no refreshing can be realized by repalceState the and pushState method of history
URL, but the change of the two method brings URL can be monitored currently without a kind of js event.
To sum up, the URL change for monitoring the front end SPA route implementing can be common to currently without a kind of method, for independence
, can be general for event except business, it is extremely important for project application.
The method for detecting the URL of SPA according to the preset time interval, this method are used in the embodiment of the present invention as a result,
It can be good at being compatible with various browsers.
In one embodiment, according to the preset time interval, preset time interval can be according to a single page in website
The page jump of face application is determined to the minimum time that another single-page is applied, such as the page jump of single-page application
The page applied to another single-page needs 100ms, so that it may which time interval is set as 100ms, specific time interval
Depending on the case where different web sites.
In one embodiment, can be when the page of SPA be accessed in order to which whether the address for detecting SPA changes, it will
The URL storage of the current SPA is to client local, such as can pass through cookie's or js
The storage of the attributes such as Window.sessionStorage is local to client.It is current when according to the preset time interval, detecting
When the URL for the SPA that the URL and client of SPA is locally stored is not identical, show that SPA is switched, current SPA is determined
For target pages.Also, the URL of pre-stored SPA is updated to the URL of current SPA.
Through the embodiment of the present invention, it can be universally used in the statistics for the page pv data for realizing that the front end SPA routing dynamic is rewritten, no
It needs to call manually and reports code, avoid the coupling with code, do not need care and report the method for calling of code, report logic,
The workload for reducing exploitation, debugging, improves development efficiency.
As an embodiment of the invention, event type is single-page Access Events, and step S103 extracts event class
The corresponding event statistics information of type, including Event origin, extracting the corresponding Event origin information of single-page Access Events includes:
S1032: Event origin information is determined by the address sources parameter added in uniform resource position mark URL.
Currently, judge that page events source is mainly obtained by referrer js document attribute, many situations
Under, page events source can be lost using referrer js document attribute, such as HTTPS domain name jumps to the domain HTTP
Name, mouse drag open new window etc..
As a result, in the embodiment of the present invention, in the parameter for needing to bury addition address sources in page URL a little, to determine thing
Part source.Such as a page needs to promote in microblogging, it is also desirable to promote in wechat public platform, so that it may specified address sources
The form of parameter distinguishes different flow source.The parameter of address sources is added in page URL, such as be can be under type such as and added
Add: microblogging resource-niche launches advertisement:Https: //m.example.com? from=weibo, wherein from is that statistics address is come
The specified parameter in source, from=weibo show that the page is jumped from the link of microblogging.
To the parameter of page URL addition address sources, can be used for launching for the advertisement of website, external resource position is stood
Situations such as interior disparity items resource-niche.
Through the embodiment of the present invention, it can make up and use the referrer js document determined property page in the current page
When Event origin, there is the case where Event origin loss.
As an embodiment of the invention, event type is single-page Access Events, step S104 reported event with
And event statistics information, comprising:
S1041: according to the preset time interval, the current page address of single-page application is obtained, in current page address
When different from pre-stored page address, reported event and event statistics information.
Through the embodiment of the present invention, event and the event statistics information can be reported in time, is conducive to quickly
Analyze the event and the event statistics information.
Fig. 3 is event type provided in an embodiment of the present invention when being page elements Access Events, the reality of event report method
Apply flow chart.As shown in figure 3, in the event report method, including step S101 to step S105.Wherein, step S101 and step
Rapid S102 in Fig. 1 step S101 and step S102 it is identical, details are not described herein.
Step S103 includes step S1033, and step S104 includes step S1042, further includes step before step S104
S105。
As an embodiment of the invention, event type is page elements Access Events, and step S103 extracts event
The corresponding event statistics information of type includes Event origin.Wherein, extracting the corresponding Event origin of page elements Access Events can
Include:
S1033: Event origin information is determined by the address sources parameter added in uniform resource position mark URL.
The step is identical as step S1032 embodiment, is not repeating herein.
As an embodiment of the invention, if event type is page elements Access Events type, on step S104
Report event and event statistics information, comprising:
S1042: page elements event and page elements event statistics information are reported using Custom Attributes reporting schemes.
Page elements event and page elements event statistics information are reported using Custom Attributes reporting schemes, comprising:
When the Custom Attributes bound in root node is consistent with the preset Custom Attributes of page elements, the page elements thing is reported
Part and the page elements event statistics information；Wherein, the Custom Attributes bound in the root node is to the page
The preset Custom Attributes of element.
As an embodiment of the invention, event type is page elements Access Events, reported event and event
Before statistical information, event report method further include:
S105: when determining that page elements are accessed, page elements Access Events are reported to page root node, and determine root
The reported event method of page elements Access Events is bundled in node.
In general, a kind of method of report method that page elements click event is bundled in the onclick event of page elements,
In this case, if page elements have been bundled with the relevant onclick event of service code, need processing business code with
The compatible operations between code are reported, and the case where page elements itself have onclick event is very universal, handles so simultaneous
The workload of appearance can be very big.Alternatively, selection needs to report the page elements of click event in independent js code, and at this
Report method is bound on page elements, thus will appear, and requires to write a selector for each page elements, and
Bind the report method of reported event.
In the embodiment of the present invention, when page load, the reported event method of page elements can be tied to root node, when
When page elements are accessed, page elements click event level-one level-one is passed up to root using js event bubbling characteristic
Node, if the reported event method bound on root node is consistent with the report method in the page elements click event, on
The page elements event and the page elements is reported to click event statistics information.
Through the embodiment of the present invention, reported event method is bound in root node to obtain and page elements click event occurs
Report method is, it can be achieved that Custom Attributes mode reported event and event statistics information.Which does not need processing and reports generation
The logical consistency of code and business, avoids and individually writes js Code Selection page elements to bind report method, improve exploitation
Efficiency.
Event report method provided in an embodiment of the present invention by determining the event type of event, and is directed to single page interview
Ask that event or page elements Access Events extract event statistics information corresponding with event type respectively, by event and event
Statistical information reported, realize event specification, clearly report, keep data analysis simpler, analysis efficiency is high.
Based on identical inventive concept, the embodiment of the invention also provides a kind of data statistics device,
As shown in figure 4, data statistics device 200 provided in an embodiment of the present invention, which includes: acquiring unit
201, for being preset with the event buried a little based on triggering, obtain the event；Determination unit 202, for determining the thing
The event type of part；Extraction unit 203, for extracting the corresponding event statistics information of the event type；Reporting unit 204,
For reporting the event and the event statistics information.
In one embodiment, the event statistics information includes Event origin information；The Event origin information passes through system
The address sources parameter added in one Resource Locator URL determines.
In one embodiment, the event type is single-page Access Events, and the event statistics information includes page object
Face；Extraction unit determines the target pages in the following way: according to the preset time interval, obtaining working as single-page application
Preceding page address；When the current page address is different from pre-stored page address, by the current page address
The corresponding page is determined as the target pages of the single-page Access Events.
In one embodiment, the reporting unit reports the single-page Access Events and the list in the following way
Page access event statistics information: it when the current page address is different from pre-stored page address, reports described
Single-page Access Events and the single-page Access Events statistical information；Reporting unit is also used to: will be described pre-stored
Page address is updated to the current page address.
In one embodiment, if the event type is page elements Access Events type, the reporting unit is used certainly
Defined attribute reporting schemes report page elements event and page elements event statistics information.
In one embodiment, reporting unit in the following way believes page elements event and page elements event statistics
Breath carries out Custom Attributes and reports: the Custom Attributes bound in root node is consistent with the preset Custom Attributes of page elements
When, report the page elements event and the page elements event statistics information；Wherein, bound in the root node from
Defined attribute is to the preset Custom Attributes of the page elements.
In one embodiment, the determination unit is also used to: reporting the page elements event and page member
Before plain event statistics information, when determining that page elements are accessed, page elements Access Events are reported to page root node, and
Determine the reported event method that the page elements Access Events are bundled in the root node.
The embodiment of the present invention also provides a kind of electronic equipment, and electronic equipment includes: memory, for storing instruction；And
Processor, any method in the above-mentioned possible embodiment of instruction execution for calling memory to store.
The embodiment of the present invention also provides a kind of computer readable storage medium, and the computer-readable recording medium storage has
Computer executable instructions, the computer executable instructions when executed by the processor, execute above-mentioned possible embodiment
In any method.
It is understood that the statements such as " first " although used herein, " second " describe embodiments of the present invention
Disparate modules, step and data etc., still the statement such as " first ", " second " is merely in different modules, step sum number
It is distinguished according between grade, and is not offered as specific sequence or significance level.In fact, " first ", " second " etc. are stated
It may be used interchangeably completely.
Although it will be further understood that in the embodiment of the present invention in the accompanying drawings in a particular order description operation,
It is that should not be construed as requiring particular order or serial order shown in execute these operations, or require to execute
Operation is shown in whole to obtain desired result.In specific environment, multitask and parallel processing may be advantageous.
The present embodiments relate to method and apparatus can be completed using standard programming technology, utilization is rule-based
Logic or other logics realize various method and steps.It should also be noted that herein and used in claims
Word " device " and " module " are intended to include using the realization of a line or multirow software code and/or hardware realization and/or use
In the equipment for receiving input.
One or more combined individually or with other equipment can be used in any step, operation or program described herein
A hardware or software module are executed or are realized.In one embodiment, software module use includes comprising computer program
The computer program product of the computer-readable medium of code is realized, can be executed by computer processor any for executing
Or whole described step, operation or programs.
For the purpose of example and description, the preceding description that the present invention is implemented is had been presented for.Preceding description is not poor
Also not the really wanting of act property limits the invention to exact form disclosed, according to the above instruction there is likely to be various modifications and
Modification, or various changes and modifications may be obtained from the practice of the present invention.Select and describe these embodiments and be in order to
Illustrate the principle of the present invention and its practical application, so that those skilled in the art can be to be suitable for the special-purpose conceived
Come in a variety of embodiments with various modifications and utilize the present invention.
Claims (10)
1. a kind of event report method, wherein the described method includes:
It is preset with the event buried a little based on triggering, obtains the event；
Determine the event type of the event；
Extract the corresponding event statistics information of the event type；
Report the event and the event statistics information.
2. according to the method described in claim 1, wherein, the event statistics information includes Event origin information；
The Event origin information is determined by the address sources parameter added in uniform resource position mark URL.
3. according to the method described in claim 1, wherein, the event type is single-page Access Events, the event statistics
Information includes target pages；
The target pages determine in the following way:
According to the preset time interval, the current page address of single-page application is obtained；
When the current page address is different from pre-stored page address, by the corresponding page in the current page address
Face is determined as the target pages of the single-page Access Events.
4. according to the method described in claim 3, wherein, reporting the event and the event statistics information, comprising:
When the current page address is different from pre-stored page address, the event and the event is reported to unite
Count information；
The method also includes:
The pre-stored page address is updated to the current page address.
5. according to the method described in claim 1, wherein, if the event type is page elements Access Events type, adopting
Page elements event and page elements event statistics information are reported with Custom Attributes reporting schemes.
6. according to the method described in claim 5, wherein, the use Custom Attributes reporting schemes report page elements event
And page elements event statistics information, comprising:
When the Custom Attributes bound in root node is consistent with the preset Custom Attributes of page elements, the page member is reported
Plain event and the page elements event statistics information；
Wherein, the Custom Attributes bound in the root node is to the preset Custom Attributes of the page elements.
7. according to the method described in claim 6, wherein,
Before reporting the page elements event and the page elements event statistics information, the method also includes:
When determining that page elements are accessed, page elements Access Events are reported to page root node, and determine the root node
In be bundled with the reported event methods of the page elements Access Events.
8. a kind of device of data statistics, wherein described device includes:
Acquiring unit obtains the event for being preset with the event buried a little based on triggering；
Determination unit, for determining the event type of the event；
Extraction unit, for extracting the corresponding event statistics information of the event type；
Reporting unit, for reporting the event and the event statistics information.
9. a kind of electronic equipment, wherein the electronic equipment includes:
Memory, for storing instruction；And
Processor, for calling event described in instruction execution any one of claims 1 to 7 of the memory storage to report
Method.
10. a kind of computer readable storage medium, wherein the computer-readable recording medium storage has computer is executable to refer to
It enables, when the computer executable instructions are run on computers, in event described in any one of perform claim requirement 1 to 7
Reporting method.
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| CN201910465150.2A CN110263070B (en) | 2019-05-30 | 2019-05-30 | Event reporting method and device |
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| CN201910465150.2A CN110263070B (en) | 2019-05-30 | 2019-05-30 | Event reporting method and device |
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| CN110263070A true CN110263070A (en) | 2019-09-20 |
| CN110263070B CN110263070B (en) | 2021-10-08 |
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Cited By (6)
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