CN112749361A - Page click behavior reporting method, statistical method and device - Google Patents
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Abstract
The invention discloses a method, a statistical method and a device for reporting page clicking behaviors, and relates to the technical field of computers. One specific implementation of the reporting method includes: positioning page elements to be reported in the page; setting an activation pseudo class for the page element, wherein the activation pseudo class indicates a URL (uniform resource locator) of an analysis server; when the click behavior aiming at the page element is detected, the pseudo class is activated, so that click information related to the page element is reported to the analysis server. The embodiment improves the accuracy of counting the click information of the page elements.
Description
Technical Field
The invention relates to the technical field of computers, in particular to a method, a statistical method and a device for reporting click behaviors of page elements.
Background
When the page element click statistics is performed, the page element click statistics is usually performed according to the page element click behavior reported by the front-end page.
The traditional reporting mode depends on JavaScript, and the reporting action occurs after the user clicks, that is, after the user clicks, the JavaScript can monitor the action and report the action.
In the process of implementing the invention, the inventor finds that at least the following problems exist in the prior art:
due to the fact that time is consumed in the execution process of the reporting action, if the page is jumped or closed in the process, the reporting action is interrupted or the reporting is failed, and the like, so that the reporting of the clicking action is missed, and the accuracy of the clicking statistics of the page elements is reduced.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method, a device and a computer program product for reporting a click behavior of a page element, which can improve accuracy of statistics of click information of the page element.
In order to achieve the above object, according to an aspect of the embodiments of the present invention, there is provided a method for reporting a page click behavior, including:
positioning page elements to be reported in the page;
setting an activation pseudo class for the page element, wherein the activation pseudo class indicates a URL (uniform resource locator) of an analysis server;
when the click behavior aiming at the page element is detected, the pseudo class is activated, so that click information related to the page element is reported to the analysis server.
Alternatively,
the active pseudo class also indicates a statistical term associated with the page element.
Alternatively,
when the click behavior aiming at the page element is detected, the pseudo class is activated, so that click information related to the page element and statistical items related to the page element are reported to the analysis server.
Alternatively,
the statistical terms include any one or more of the following: click time, a client identifier of a click action, and attributes and attribute values of the page elements.
According to a second aspect of the embodiments of the present invention, there is provided a statistical method for page click behavior, including:
receiving click information about a page element generated by the method of any one of the first aspect;
and counting the click volume data of the page elements according to the click information.
Alternatively,
receiving click information generated by using the method of any one of the first aspect and statistical items related to the page elements;
and counting the click volume data of the page elements according to the click information and the counting items.
According to a third aspect of the embodiments of the present invention, there is provided a device for reporting a page click behavior, including: the device comprises a positioning module, a setting module and a reporting module; wherein the content of the first and second substances,
the positioning module is used for positioning the page elements to be reported in the page;
the setting module is used for setting an activation pseudo class for the page element, and the activation pseudo class indicates the URL of the analysis server;
the reporting module is configured to activate the dummy class when the click behavior for the page element is detected, so that click information related to the page element is reported to the analysis server.
Alternatively,
the activation dummy class further indicates a statistical term associated with the page element;
the reporting module is configured to, when the click behavior for the page element is detected, activate the dummy class so that click information related to the page element and a statistical item related to the page element are reported to the analysis server.
Alternatively,
the statistical terms include any one or more of the following: click time, a client identifier of a click action, and attributes and attribute values of the page elements.
According to a fourth aspect of the embodiments of the present invention, there is provided an analysis server including: the device comprises an information receiving module and a statistical module; wherein the content of the first and second substances,
the information receiving module is configured to receive click information about a page element, which is sent by the reporting device of the page click behavior in any of the third aspects;
and the counting module is used for counting the click volume data of the page elements according to the click information.
To achieve the above object, according to still another aspect of the embodiments, there is provided an electronic apparatus.
An electronic device of an embodiment of the present invention includes: one or more processors; the storage device is used for storing one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors implement the method for reporting the page click behavior according to the embodiment of the invention.
To achieve the above object, according to still another aspect of embodiments of the present invention, there is provided a computer-readable storage medium.
The computer-readable storage medium of the embodiment of the present invention stores thereon a computer program, and when the computer program is executed by a processor, the computer program implements a method for reporting a page click behavior of the embodiment of the present invention.
One embodiment of the above invention has the following advantages or benefits: by setting the activation dummy class for the positioned page element, when the click behavior for the page element is detected, according to the URL of the analysis server indicated by the activation dummy class of the page element, the activation dummy class can report the click information related to the page element to the analysis server, so that the click behavior and the click information of the user are synchronously reported, the condition of interruption or failure of the reporting action caused by page jump or closing and the like is avoided to a great extent, and the click behavior can be prevented from being reported under the condition of missing. In addition, the embodiment of the invention does not need to rely on a JavaScript script, thereby avoiding the condition that the bound click behavior is terminated or blocked, and also avoiding the problem that the click information cannot be reported after the user forbids the JavaScript, thereby greatly reducing the possibility of the report missing of the click behavior, and further improving the accuracy of counting the click information of the page elements.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
fig. 1 is a schematic diagram illustrating main steps of a method for reporting a page click behavior according to an embodiment of the present invention;
FIG. 2 is a diagram illustrating the main steps of a statistical method of page click behavior according to another embodiment of the present invention;
fig. 3 is a schematic diagram of a reporting apparatus of page click behavior and main modules of an analysis server according to an embodiment of the present invention;
FIG. 4 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 5 is a schematic block diagram of a computer system suitable for use in implementing a terminal device or server of an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
It should be noted that the embodiments of the present invention and the technical features of the embodiments may be combined with each other without conflict.
Fig. 1 is a schematic diagram illustrating main steps of a method for reporting page click behavior according to an embodiment of the present invention.
As shown in fig. 1, a method for reporting a page click behavior according to an embodiment of the present invention mainly includes the following steps:
step S101: and positioning the page elements to be reported in the page.
Here, a specific page element can be located through the CSS element selection locator, and the page element can be located according to actual needs of the user, that is, the user needs to count click volume data of which page elements and then locate which page elements, for example, the located page element to be reported is a div element whose class attribute is test.
Step S102: and setting an activation pseudo class for the page element, wherein the activation pseudo class indicates the URL of the analysis server.
In the embodiment of the present invention, the activation dummy class may be an active dummy class. Still taking the located page element to be reported as a div element whose class attribute is test as an example, an active pseudo class (active pseudo class) may be set for the located page element, and a content attribute may be set as a URL link, for example, the following settings may be made for the page element: test active content url ('http:// www.test.com'); }.
Step S103: when the click behavior aiming at the page element is detected, the pseudo class is activated, so that click information related to the page element is reported to the analysis server.
Setting an activation pseudo class for a page element can realize that a browser triggers a URL request in a content attribute between the pressing and releasing of a key by a user, so that when the clicking action aiming at the page element is detected, the clicking information related to the page element is reported to an analysis server corresponding to the URL. Therefore, the click behavior of the user and the report of the click information are carried out synchronously, the condition that the report action is interrupted or fails due to page jump or closing and the like is avoided to a great extent, and the report omission of the click behavior can be avoided.
Further, the activation dummy class may also indicate statistical terms related to the page elements, such as any one or more of the following: click time, a client identifier of a click action, and attributes and attribute values of the page elements.
The client identifier of the click behavior may be a client IP or a user account, and the attribute of the page element may be an item identifier of an object corresponding to the page element, an operation behavior type (search, collection, shopping cart addition, task submission, or the like) corresponding to the page element, or a value of the object corresponding to the page element. In an embodiment of the present invention, when the activation dummy class further indicates a statistical item related to a page element, the activation dummy class may be specifically set to the following form: test active content url ('http:// www.test.comkey ═ 123'); wherein key represents the attribute of the page element, and 123 represents the attribute value of the page element.
When the pseudo class activation indicates that a URL of an analysis server and a statistical item related to a page element are indicated at the same time, when a click behavior for the page element is detected, the pseudo class activation causes click information related to the page element and the statistical item related to the page element to be reported to the analysis server. And furthermore, statistical data of page elements can be counted according to the click information received by the analysis server and related statistical items, so that the accuracy of the statistical data is improved.
The method for reporting the page click behavior provided by the embodiment can be implemented by at least the following codes:
<html>
<head>
<style type＝"text/css">
.test:active{content:url('http://www.test.com')；}
</style>
</head>
<body>
< div class ═ test' > submit button </div >
< p > < b > Note: when the user clicks the submit button, a request to report to http:// www.test.com is triggered. [ p ]
</body>
</html>
In the specific operation process, a service person firstly sets page elements needing to be reported and statistical items related to the page elements in a CSS file or HTML of a page, and when a plurality of statistical items exist, the statistical items can be spliced behind a URL (uniform resource locator) of an analysis server, and then the set CSS file or HTML is released to be on line. Therefore, when the clicking action aiming at the page element is detected, the URL request corresponding to the analysis server can be triggered between the key corresponding to the page element pressed down and the key corresponding to the page element released by the user, so that the clicking information related to the page element is reported to the analysis server.
In addition, as shown in fig. 2, an embodiment of the present invention provides a statistical method for page click behavior, where the method may include the following steps S201 and S202:
step S201: click information is received regarding a page element.
The click information is generated by using the method for reporting the page click behavior provided by any one of the embodiments.
Step S202: and counting the click volume data of the page elements according to the click information.
In one embodiment of the present invention, when the pseudo class is activated while indicating the URL of the analysis server and the statistical item related to the page element, when the page element is clicked, the pseudo class is activated so that click information related to the page element and the statistical item related to the page element are both reported to the analysis server. That is, the analysis server may receive click information and statistical terms related to the page elements at the same time. Then, the click volume data of the page elements can be counted according to the click information and the counting items.
For example, when the activation dummy class only indicates the URL of the analysis server, that is, when the page click behavior is reported, and the analysis server only receives click information related to a page element, the data of the related click amount may be counted according to the click information, mainly the counted number of times related to the page element is counted according to the click information, and the counted number of times related to the page element is incremented every time the click information related to the page element is reported.
When the activated pseudo class further indicates a statistical item related to the page element, the analysis server may simultaneously receive the click information and the statistical item related to the page element when the page click behavior is reported, and thus may count corresponding click amount data in combination with the click information and the statistical item related to the page element. For example, when the statistical item related to the page element includes the operation behavior type and the attribute value (collection) of the page element, the number of times that the object corresponding to the page element is collected may be counted according to the click information and the statistical item, when the statistical item further includes the client identifier where the click behavior occurs, the number of times that the object corresponding to the page element is collected by the specific client may be further counted, and when the statistical item further includes the click time, the number of times that the object corresponding to the page element is collected by the specific client within the specific time period may be also counted.
As shown in fig. 3, an embodiment of the present invention further provides a device 30 for reporting a page click behavior, including: a positioning module 301, a setting module 302 and a reporting module 303; wherein the content of the first and second substances,
the positioning module 301 is configured to position a page element to be reported in the page;
the setting module 302 is configured to set an activation dummy class for the page element, where the activation dummy class indicates a URL of an analysis server;
the reporting module 303 is configured to, when the click behavior for the page element is detected, activate the dummy class so that click information related to the page element is reported to the analysis server.
In one embodiment of the invention, the active pseudo class further indicates a statistical term associated with the page element; the reporting module 303 is configured to, when the click behavior for the page element is detected, activate the dummy class so that click information related to the page element and a statistical item related to the page element are reported to the analysis server.
In one embodiment of the invention, the statistical terms comprise any one or more of the following: click time, a client identifier of a click action, and attributes and attribute values of the page elements.
With continued reference to fig. 3, an embodiment of the present invention further provides an analysis server 31, including: an information receiving module 311 and a statistics module 312; wherein the content of the first and second substances,
the information receiving module 311 is configured to receive click information about a page element, which is sent by the device for reporting a page click behavior according to any one of claims 7 to 9;
the counting module 312 is configured to count click rate data of the page elements according to the click information.
An embodiment of the present invention further provides an electronic device, including: one or more processors; storage means for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to carry out a method according to any one of the embodiments described above.
An embodiment of the present invention further provides a computer-readable medium, on which a computer program is stored, where the computer program is configured to, when executed by a processor, implement a method according to any one of the above embodiments.
Fig. 4 shows an exemplary system architecture 400 of a method or an apparatus for reporting a page click behavior, to which an embodiment of the present invention may be applied.
As shown in fig. 4, the system architecture 400 may include terminal devices 401, 402, 403, a network 404, and a server 405. The network 404 serves as a medium for providing communication links between the terminal devices 401, 402, 403 and the server 405. Network 404 may include various types of connections, such as wire, wireless communication links, or fiber optic cables, to name a few.
A user may use terminal devices 401, 402, 403 to interact with a server 405 over a network 404 to receive or send messages or the like. The terminal devices 401, 402, 403 may have various communication client applications installed thereon, such as shopping applications, web browser applications, search applications, instant messaging tools, mailbox clients, social platform software, and the like.
The terminal devices 401, 402, 403 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 405 may be a server that provides various services, such as a background management server that supports shopping websites browsed by users using the terminal devices 401, 402, and 403. The background management server may analyze and perform other processing on the received data such as the product information query request, and feed back a processing result (e.g., target push information and product information) to the terminal device.
It should be noted that the method for reporting a page click behavior provided in the embodiment of the present invention is generally executed by the server 405, and accordingly, the device for reporting a page click behavior is generally disposed in the server 405.
It should be understood that the number of terminal devices, networks, and servers in fig. 4 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 5, shown is a block diagram of a computer system 500 suitable for use with a terminal device implementing an embodiment of the present invention. The terminal device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 5, the computer system 500 includes a Central Processing Unit (CPU)501 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage section 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the system 500 are also stored. The CPU 501, ROM 502, and RAM 503 are connected to each other via a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
The following components are connected to the I/O interface 505: an input portion 506 including a keyboard, a mouse, and the like; an output portion 507 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage portion 508 including a hard disk and the like; and a communication section 509 including a network interface card such as a LAN card, a modem, or the like. The communication section 509 performs communication processing via a network such as the internet. The driver 510 is also connected to the I/O interface 505 as necessary. A removable medium 511 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 510 as necessary, so that a computer program read out therefrom is mounted into the storage section 508 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 509, and/or installed from the removable medium 511. The computer program performs the above-described functions defined in the system of the present invention when executed by the Central Processing Unit (CPU) 501.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present invention may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor comprises a positioning module, a setting module and a reporting module. The names of these modules do not form a limitation to the module itself in some cases, for example, the positioning module may also be described as a module that positions a page element to be reported in the page.
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: positioning page elements to be reported in the page; setting an activation pseudo class for the page element, wherein the activation pseudo class indicates a URL (uniform resource locator) of an analysis server; when the click behavior aiming at the page element is detected, the pseudo class is activated, so that click information related to the page element is reported to the analysis server.
According to the technical scheme of the embodiment of the invention, the activation pseudo-class is set for the positioned page element, when the click behavior aiming at the page element is detected, according to the URL of the analysis server indicated by the activation pseudo-class of the page element, the activation pseudo-class can enable the click information related to the page to be reported to the analysis server, so that the click behavior of the user and the report of the click information are synchronously carried out, the condition that the report action is interrupted or fails due to page jump or closing and the like is avoided to a great extent, and the report omission of the click behavior can be avoided. In addition, the embodiment of the invention does not need to rely on a JavaScript script, thereby avoiding the condition that the bound click behavior is terminated or blocked, and also avoiding the problem that the click information cannot be reported after the user forbids the JavaScript, thereby greatly reducing the possibility of the report missing of the click behavior, and further improving the accuracy of counting the click information of the page elements.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (12)
1. A method for reporting page click behavior is characterized by comprising the following steps:
positioning page elements to be reported in the page;
setting an activation pseudo class for the page element, wherein the activation pseudo class indicates a URL (uniform resource locator) of an analysis server;
when the click behavior aiming at the page element is detected, the pseudo class is activated, so that click information related to the page element is reported to the analysis server.
2. The method of claim 1,
the active pseudo class also indicates a statistical term associated with the page element.
3. The method of claim 2,
when the click behavior aiming at the page element is detected, the pseudo class is activated, so that click information related to the page element and statistical items related to the page element are reported to the analysis server.
4. The method according to claim 2 or 3,
the statistical terms include any one or more of the following: click time, a client identifier of a click action, and attributes and attribute values of the page elements.
5. A statistical method for page clicking behavior is characterized by comprising the following steps:
receiving click information on a page element generated using the method of any one of claims 1 to 4;
and counting the click volume data of the page elements according to the click information.
6. The method of claim 5,
receiving click information generated by the method of any one of claims 1 to 4 and statistical terms related to the page elements;
and counting the click volume data of the page elements according to the click information and the counting items.
7. A device for reporting page click behavior is characterized by comprising: the device comprises a positioning module, a setting module and a reporting module; wherein the content of the first and second substances,
the positioning module is used for positioning the page elements to be reported in the page;
the setting module is used for setting an activation pseudo class for the page element, and the activation pseudo class indicates the URL of the analysis server;
the reporting module is configured to activate the dummy class when the click behavior for the page element is detected, so that click information related to the page element is reported to the analysis server.
8. The apparatus of claim 7,
the activation dummy class further indicates a statistical term associated with the page element;
the reporting module is configured to, when the click behavior for the page element is detected, activate the dummy class so that click information related to the page element and a statistical item related to the page element are reported to the analysis server.
9. The apparatus according to any one of claims 7 or 8,
the statistical terms include any one or more of the following: click time, a client identifier of a click action, and attributes and attribute values of the page elements.
10. An analysis server, comprising: the device comprises an information receiving module and a statistical module; wherein the content of the first and second substances,
the information receiving module is configured to receive click information about a page element, which is sent by the device for reporting a page click behavior according to any one of claims 7 to 9;
and the counting module is used for counting the click volume data of the page elements according to the click information.
11. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-4.
12. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-4.
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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