CN109639559A - A kind of wechat H5 propagates method for monitoring and analyzing and relevant device - Google Patents

A kind of wechat H5 propagates method for monitoring and analyzing and relevant device Download PDF

Info

Publication number
CN109639559A
CN109639559A CN201710934493.XA CN201710934493A CN109639559A CN 109639559 A CN109639559 A CN 109639559A CN 201710934493 A CN201710934493 A CN 201710934493A CN 109639559 A CN109639559 A CN 109639559A
Authority
CN
China
Prior art keywords
log
data
page
field information
target data
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201710934493.XA
Other languages
Chinese (zh)
Inventor
陈玉萍
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Gridsum Technology Co Ltd
Original Assignee
Beijing Gridsum Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Gridsum Technology Co Ltd filed Critical Beijing Gridsum Technology Co Ltd
Priority to CN201710934493.XA priority Critical patent/CN109639559A/en
Priority to TW107134471A priority patent/TWI680657B/en
Publication of CN109639559A publication Critical patent/CN109639559A/en
Pending legal-status Critical Current

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04Real-time or near real-time messaging, e.g. instant messaging [IM]
    • H04L51/046Interoperability with other network applications or services
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/52User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail for supporting social networking services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/34Network arrangements or protocols for supporting network services or applications involving the movement of software or configuration parameters 
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/535Tracking the activity of the user
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/01Protocols
    • H04L67/02Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]

Landscapes

  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computing Systems (AREA)
  • Computer Hardware Design (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the invention provides a kind of wechat H5 to propagate method for monitoring and analyzing and relevant device, for being implanted into monitoring code, the communication effect of one H5 page activities of transmission of comprehensive monitoring in the H5 page.The method comprise the steps that obtaining the operation log of the user's operation H5 page, the H5 page is the Webpage for adding monitoring code, the operation log is the log of IIS format, and the operation log includes access log, shares log and/or leave log;Classification parsing is carried out to the operation log, to obtain aiming field information, the aiming field information includes the corresponding field information of access log, shares the corresponding field information of log and/or leave corresponding field information in log;Determine that target data, the target data include propagation property data and/or user attribute data according to the aiming field information;The target data is showed.

Description

A kind of wechat H5 propagates method for monitoring and analyzing and relevant device
Technical field
The present invention relates to data processing field, in particular to a kind of wechat H5 propagates method for monitoring and analyzing and relevant device.
Background technique
Wechat is that release on January 21st, 2011 one of Tencent provides exempting from for instant messaging service for intelligent terminal Take application program, wechat public platform is the application account that developer or businessman apply in wechat platform, the account and QQ account Number intercommunication, by public platform, businessman can realize in wechat platform and the full side of the text of special group, picture, voice, video It links up, interact in position.Form a kind of on-line off-line wechat interactive marketing mode of mainstream.
More more and more universal with smart phone, wechat has become instantly most burning hot one of the Internet chat tool.It is micro- Therefore letter marketing, a novel internet marketing mode come into being.And H5 (HTML5) page supports text, picture, sound Frequently, the advantage of the multiple elements such as animation becomes the primary carrier of wechat marketing gradually.
In traditional website monitoring instrument, it is only capable of counting on the bare flows information such as PV/UV/IP of website, Wu Fachong Divide the dissemination for excavating the wechat social media novel as one, levels of propagation, share whereabouts, KOL (Key Opinion Leader, crucial leader of opinion) etc. profound more meaningful value.
Summary of the invention
The embodiment of the invention provides a kind of wechat H5 to propagate method for monitoring and analyzing and relevant device, in the H5 page It is implanted into monitoring code, the communication effect of one H5 page activities of transmission of comprehensive monitoring.
First aspect of the embodiment of the present invention provides a kind of wechat H5 propagation method for monitoring and analyzing, specifically includes:
The operation log of the user's operation H5 page is obtained, the H5 page is the Webpage for adding monitoring code, described Operation log is the log of IIS format, and the operation log includes access log, shares log and/or leave log;
Classification parsing is carried out to the operation log, to obtain aiming field information, the aiming field information includes visiting It asks the corresponding field information of log, share the corresponding field information of log and/or leave corresponding field information in log;
Determine that target data, the target data include propagation property data and/or use according to the aiming field information Family attribute data;
The target data is showed.
Optionally, before the operation log for obtaining the user's operation H5 page, the method also includes:
Channels are configured, the channels are the wechat public platform of the H5 page;
Monitoring code is added in the H5 page.
Optionally, it is described target data is determined according to the aiming field information after, the method also includes:
The target data is synchronized in target matrix, the target matrix is the data in relevant database Table, the propagation property data and the user attribute data respectively correspond different types of tables of data, the relationship type number According to the tables of data for preserving multiple and different types including the target matrix in library.
Optionally, it is described the target data is showed before, the method also includes:
Reception shows request;
It is described the target data show include:
Show request according to described, the corresponding data of request that show are inquired from the relevant database and are carried out Show.
Optionally, after the operation log for obtaining the user's operation H5 page, the method also includes:
The operation log is stored into journal file.
Second aspect of the embodiment of the present invention provides a kind of wechat H5 propagation device for monitoring and analyzing, comprising:
Acquiring unit, for obtaining the operation log of the user's operation H5 page, the H5 page is addition monitoring code Webpage, the operation log be IIS format log, and the operation log include access log, share log and/or Leave log;
Resolution unit, for carrying out classification parsing to the operation log, to obtain aiming field information, the target word Segment information includes access log, the corresponding field information of corresponding field information sharing log and/or leaves corresponding in log Field information;
Determination unit, for determining that target data, the target data include propagating to belong to according to the aiming field information Property data and/or user attribute data;
Show unit, for showing the target data.
The third aspect of the embodiment of the present invention provides a kind of processor, and the processor is for running computer program, institute It executes when stating computer program operation such as the step of above-mentioned various aspects the method.
Fourth aspect of the embodiment of the present invention provides a kind of computer readable storage medium, is stored thereon with computer journey Sequence, it is characterised in that: the computer program is when being executed by processor the step of above-mentioned various aspects the method.
As can be seen from the above technical solutions, monitoring code is added in the H5 page, to user's access, shares and/or leave The H5 page is monitored, and the journal file obtained to monitoring parses, and is obtained user and is accessed the corresponding word of the H5 page Segment information, user share the corresponding field information of the H5 page and/or user leaves the corresponding field information of the H5 page, and to field Information is pre-processed to obtain target data, and target data is showed, and has grasped H5 page activities of transmission comprehensively Communication effect makes full use of the propagation performance of the wechat public platform H5 page, for advertiser analyze the more reasonable media of ROI and KOL。
Detailed description of the invention
Fig. 1 is the embodiment schematic diagram that wechat H5 propagates method for monitoring and analyzing in the embodiment of the present invention;
Fig. 2 is the embodiment schematic diagram that wechat H5 propagates device for monitoring and analyzing in the embodiment of the present invention;
Fig. 3 is the structural schematic diagram that wechat H5 propagates device for monitoring and analyzing in the embodiment of the present invention.
Specific embodiment
The embodiment of the invention provides a kind of wechat H5 to propagate method for monitoring and analyzing and relevant device, in the H5 page It is implanted into monitoring code, the communication effect of one H5 page activities of transmission of comprehensive monitoring.
Description and claims of this specification and term " first ", " second ", " third ", " in above-mentioned attached drawing The (if present)s such as four " are to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should manage The data that solution uses in this way are interchangeable under appropriate circumstances, so that the embodiments described herein can be in addition to illustrating herein Or the sequence other than the content of description is implemented.In addition, term " includes " and " having " and their any deformation, it is intended that Cover it is non-exclusive include, for example, containing the process, method, system, product or equipment of a series of steps or units need not limit In step or unit those of is clearly listed, but may include be not clearly listed or for these process, methods, produce The other step or units of product or equipment inherently.
Some vocabulary in the application are explained below:
H5:H5 is the abbreviation of HTML5, is exactly HTML (HyperText Markup Language, HyperText Markup language Speech) the 5th material alteration, supertext refers to that Webpage further includes non-legible class in addition to traditional text element Element, such as picture, music etc..These hypertexts must be marked by the beginning comprising attribute with ending, and browser is exactly logical It crosses and the decoding of HTML shows web page contents, also the exactly basis of internet.
KOL (Key Opinion Leader, crucial leader of opinion), is commonly called as " network rising star ", refers in reality or net It is paid close attention in network life because of some event or some behavior by netizen to much more popular people.Theirs is much more popular all because of itself Certain speciality be amplified under role of network, with the aesthetic of netizen, observe-unpleasant, amusement, stimulate, peep, guess and onlooker etc. Psychology mutually agree with, intentionally or accidentally between pursued by network world, become " network rising star ".Therefore, the production of " network rising star " Life is not spontaneous, under network media environment, network rising star, network pushing hands, traditional media and audient's psychological needs etc. Result under benefit community comprehensive function.And in this application, KOL is refered in particular in wechat after advertisement or articles page according to one Determine computation model and bring to access the sharing advertisement or the most main body of articles page.
Wechat JS-SDK: being wechat public platform object web page developer offer based on the HTML Developing tool in wechat Packet.
ROI (return on investment, input-output ratio), what is referred to is exactly the return degree of input fund.
Referring to Fig. 1, one embodiment of wechat H5 propagation method for monitoring and analyzing includes: in the embodiment of the present invention
101, channels are configured.
In the present embodiment, needs to configure channels for the H5 before monitoring H5, that is, create a monitoring project, and be The monitoring project adds channels.Wherein, need to fill in the title of the project, when starting over of project when creating project Between and the corresponding url of the H5 page (Uniform Resource Locator, uniform resource locator), that is, the network address being commonly called as, Such as http://www.h5.com.Wherein, addition channels are primarily referred to as the wechat public platform that the H5 page is promoted in addition, should Wechat public platform includes the public platform of payment and the public platform that advertiser has by oneself.One channels of every addition, will be corresponding Unique promotion link is generated for it, for example, the channels that one wechat public platform of addition is A, then be the popularization of its generation Link are as follows: { url of the H5 page } (such as: http://www.h5.com&gsadid=wx_6_ O9NT930S).Wherein gsadid=wx_x_xxxx is a key-value pair, and wx is the abbreviation of wechat in example, and 6 be project number, The unique value that O9NT930S is randomly generated, the purpose of the unique value generated at random are exactly to identify not in subsequent data analysis The communication effect of same public platform.
It 102, is H5 page configuration monitoring code.
It can be H5 page configuration monitoring code after the wechat public platform of the H5 page is promoted in addition in the present embodiment, it is first First introduce the JS-SDK (referred to collectively below as js file) of wechat, the js file of monitoring;Secondly, being monitored configuration, wechat JS- SDK configuration shares setting with wechat JS-SDK.Introducing JS file and specific configuration information are described in detail below:
1, the JS file of wechat is introduced.
< scripttype=" text/javascript " src=" http://res.wx.qq.com/open/js/ jweixin-1.0.0.js"></script>;
It is noted that when being introduced into the JS file of wechat if enabling https (Hyper Text in the page Transfer Protocol over Secure Socket Layer, safely for the channel HTTP of target), it needs to draw at this time Enter: otherwise https: //res.wx.qq.com/open/js/jweixin-1.0.0.js will be unable in iOS9.0 system above It is middle successfully to use JSSDK.
2, monitoring JS file is introduced.
< scripttype=" text/javascript " src=" http://wechat-recv.XXX.com/js/ gswc.js"></script>
3, monitoring JS configuration.
Configuration monitoring gs.config need to be completed before wx.config.
< scripttype=" text/javascript "
Var userinfo=[];// user information returned will be authorized to be assigned to userinfo variable.
gs.config({
Gs_debug:false, // choosing are filled out, debug mode: being worth for true unlatching, default closing.
, userinfo);
<script>
UserInfo above is the JSON object that the JSON data packet that wechat user authorizes interface to return is converted into, format It is as follows:
Illustrate:
Unionid: if obtained less than default is to null character string, i.e., " unionid ": " "
Subscribe: if obtained less than default is to -1, i.e., " subscribe ": -1.
4, wechat JSSDK is configured
So far, the monitoring code of H5 page configuration is completed.
103, the operation log of the user's operation H5 page is obtained.
In the present embodiment, be H5 page configuration monitoring code after, when the user's operation H5 page, i.e., when user access, Share and/or leave the H5 page, passes through the available operation for accessing to user, sharing and/or leave the H5 page of monitoring code Log, the wherein log of operation log IIS format, and the operation log includes access log, shares log and/or leave day Will.
It should be noted that operation log and user have relationship in the operation that the H5 page carries out, such as user only accesses And leave the H5 page, then only access log and log is left, without sharing log, only user divides the H5 page After enjoying, sharing log is just had.
It should be noted that can also be the log of extended formatting, specifically without limitation, in addition, the operation log can be with It stores into journal file, specifically, can trigger received to log at this time when user's access, sharing and/or leaving the H5 page Server sends request, is stored operation log into journal file according to the request.Wherein, operation log can be deposited daily Daily record data on the same day, i.e., be placed in the same journal file, can also store by week, i.e., by every log in seven days by storage Data are placed in the same journal file, can also be stored according to other periods, not limited specifically.For daily storing It is illustrated, for example all logs in August 1st is placed in 20170801.log file, all logs in August 2nd are placed on 20170802.log in file.
104, classification parsing is carried out to Request Log, to obtain aiming field information.
In the present embodiment, classification parsing can be carried out to the log of the IIS format of acquisition, to obtain aiming field information, Due to the above-mentioned different available different operation logs of operation carried out according to user in the H5 page, herein, to IIS format Log carries out classification parsing, also obtains different field informations accordingly, comprising: the corresponding field information of access log (such as The field informations such as gscmd, gsadid, gsguid, do not limit specifically), the corresponding field information of analysis log (such as The field informations such as gsopenid, gsfopenid, gsdestination, do not limit specifically) and/or leave the corresponding field of log Information (such as field informations such as gsversion, gsduration, GRIDSUMID, do not limit specifically), when obtaining aiming field After information, it can deposit the aiming field information is corresponding with the unique value generated at random when configuration channels for the H5 page Enter in big data platform, to facilitate subsequent tracking.
105, target data is determined according to aiming field information.
In the present embodiment, after getting aiming field information, which can be pre-processed, with Target data is obtained, which includes propagation property information and/or customer attribute information, wherein propagation property packet Include: user propagate trend data, propagation path diagram data, KOL data, levels of propagation data and/or access behavioral data (including Residence time, access time share whereabouts, read source), customer attribute information includes: Regional Distribution data, Sex distribution number According to, system type distributed data, network type distributed data and type distributed data.When accessing the H5 page due to user, record Daily record data amount it is bigger, and be all the direct simple record to user behavior, can not be used directly as showing, so needing The aiming field information being resolved to is pre-processed.Pre-processing main function is to inquire different type from big data platform Data, and handled, with obtain user propagate trend data, propagation path diagram data, KOL data, levels of propagation data, Access behavioral data (including the residence time, access time, share whereabouts, read source) and/or user attribute data (including Regional Distribution, Sex distribution, system type distribution, network type distribution and type distribution).
106, target data is synchronized in target matrix.
In the present embodiment, after getting target data, which can be synchronized in target matrix, it should Target matrix is the tables of data in relevant database, and the subdata in the target data corresponds to different types of tables of data, Such as propagation property tables of data, user attribute data table, Regional Distribution tables of data, it is stored with including target in relevant database The tables of data of multiple and different types including tables of data.
107, it receives and shows request.
108, it according to request is showed, inquires to show from relevant database and corresponding data is requested to be showed.
In the present embodiment, when have received show request after, can be inquired from database this show request correspond to Data showed.Specifically show process without limitation, such as can be showed according to time dimension, i.e., according to day, Hour etc. the time is showed, and can also be showed according to media dimension, such as according to different popularization media (payment matchmakers Body, free media etc.) showed, can also be showed according to other dimensions, for example, propagation path, access behavior or The dimension of user property, specifically without limitation.
It should be noted that data can be passed through the exhibition such as curve graph, line chart, pie chart, relational graph, histogram, table Existing form shows different popularization media, KOL bring communication effect from different perspectives.
In conclusion adding monitoring code in the H5 page, to user's access, share and/or leave the H5 page progress Monitoring, and the journal file obtained to monitoring parses, and obtains user and accesses the corresponding field information of the H5 page, user's sharing The corresponding field information of the H5 page and/or user leave the corresponding field information of the H5 page, and pre-process to field information To obtain target data, and target data is showed, grasped the communication effect of H5 page activities of transmission comprehensively, monitors H5 The sharing whereabouts of the page reads source, levels of propagation, propagation path figure and excavates KOL, analysis POE (i.e. premium media, from Have media, earn media) communication effect and promote situation, analyze communication process in all participants contribution amount and share flow To making full use of the propagation performance of the wechat public platform H5 page, analyze the more reasonable media of ROI and KOL for advertiser.
The embodiment of the present invention is illustrated from the angle that wechat H5 propagates method for monitoring and analyzing above, below from wechat H5 The angle for propagating device for monitoring and analyzing is illustrated the embodiment of the present invention.
Referring to Fig. 2, the embodiment of wechat H5 propagation device for monitoring and analyzing includes: in the embodiment of the present invention
Configuration unit 201, for configuring channels, the channels are the wechat public platform of the H5 page;
The configuration unit is also used to add monitoring code in the H5 page.
Acquiring unit 202, for obtaining the operation log of the user's operation H5 page, the H5 page is addition monitoring code Webpage, operation log be IIS format log, and the operation log include access log, share log and/or from Open log;
Resolution unit 203, for carrying out classification parsing to operation log, to obtain aiming field information, aiming field letter Breath includes access log, the corresponding field information of corresponding field information sharing log and/or leaves corresponding field in log Information;
Determination unit 204, for determining that target data, target data include propagation property data according to aiming field information And/or user attribute data;
Synchronization unit 205, for target data to be synchronized in target matrix, target matrix is relevant database In tables of data, propagation property data and the user attribute data respectively correspond different types of tables of data, relationship type number According to the tables of data for preserving multiple and different types including target matrix in library.
Show unit 206, for showing target data.
Wechat H5 in the present embodiment propagates the interactive mode between each unit of device for monitoring and analyzing as illustrated in the foregoing fig. 1 Description in embodiment, specific details are not described herein again.
In conclusion adding monitoring code in the H5 page, to user's access, share and/or leave the H5 page progress Monitoring, and the journal file obtained to monitoring parses, and obtains user and accesses the corresponding field information of the H5 page, user's sharing The corresponding field information of the H5 page and/or user leave the corresponding field information of the H5 page, and pre-process to field information To obtain target data, and target data is showed, grasped the communication effect of H5 page activities of transmission comprehensively, monitors H5 The sharing whereabouts of the page reads source, levels of propagation, propagation path figure and excavates KOL, analysis POE (i.e. premium media, from Have media, earn media) communication effect and promote situation, analyze communication process in all participants contribution amount and share flow To making full use of the propagation performance of the wechat public platform H5 page, analyze the more reasonable media of ROI and KOL for advertiser.
Referring to Fig. 3, the embodiment of the invention also provides a kind of wechat H5 to propagate device for monitoring and analyzing, the wechat H5 is passed Broadcasting device for monitoring and analyzing includes processor 301 and memory 302, and above-mentioned acquiring unit, converting unit and processing unit etc. are made In memory for program unit storage, above procedure unit stored in memory is executed by processor to realize accordingly Function.
Include kernel in processor 301, is gone in memory to transfer corresponding program unit by kernel.Kernel can be set one It is a or more, user data is updated by adjusting kernel parameter.
Memory 302 may include the non-volatile memory in computer-readable medium, random access memory (RAM) And/or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM), memory includes at least one Storage chip.
The embodiment of the invention provides a kind of storage mediums, are stored thereon with program, real when which is executed by processor The existing wechat H5 propagates method for monitoring and analyzing.
The embodiment of the invention provides a kind of processor, the processor is for running program, wherein described program operation Wechat H5 described in Shi Zhihang propagates method for monitoring and analyzing.
The embodiment of the invention provides a kind of equipment, equipment include processor, memory and storage on a memory and can The program run on a processor, processor perform the steps of when executing program
The operation log of the user's operation H5 page is obtained, the H5 page is the Webpage for adding monitoring code, described Operation log is the log of IIS format, and the operation log includes access log, shares log and/or leave log;
Classification parsing is carried out to the operation log, to obtain aiming field information, the aiming field information includes visiting It asks the corresponding field information of log, share the corresponding field information of log and/or leave corresponding field information in log;
Determine that target data, the target data include propagation property data and/or use according to the aiming field information Family attribute data;
The target data is showed.
Optionally, before the operation requests for obtaining the user's operation H5 page, further includes:
Channels are configured, the channels are the wechat public platform of the H5 page;
For the H5 page configuration monitoring code.
Optionally, after the determining target data according to aiming field letter, further includes:
The target data is synchronized in target matrix, the target matrix is the data in relevant database Table, the propagation property data and the user attribute data respectively correspond different types of tables of data, the relationship type number According to the tables of data for preserving multiple and different types including the target matrix in library.
Optionally, it is described the target data is showed before, further includes:
Reception shows request;
It is described the target data show include:
Show request according to described, the corresponding data of request that show are inquired from the relevant database and are carried out Show.
Optionally, after the operation log for obtaining the user's operation H5 page, the method also includes:
The operation log is stored into journal file.
Equipment herein can be server, PC, PAD, mobile phone etc..
Present invention also provides a kind of computer program products, when executing on data processing equipment, are adapted for carrying out just The program of beginningization there are as below methods step:
The operation log of the user's operation H5 page is obtained, the H5 page is the Webpage for adding monitoring code, described Operation log is the log of IIS format, and the operation log includes access log, shares log and/or leave log;
Classification parsing is carried out to the operation log, to obtain aiming field information, the aiming field information includes visiting It asks the corresponding field information of log, share the corresponding field information of log and/or leave corresponding field information in log;
Determine that target data, the target data include propagation property data and/or use according to the aiming field information Family attribute data;
The target data is showed.
Optionally, before the operation requests for obtaining the user's operation H5 page, further includes:
Channels are configured, the channels are the wechat public platform of the H5 page;
For the H5 page configuration monitoring code.
Optionally, after the determining target data according to aiming field letter, further includes:
The target data is synchronized in target matrix, the target matrix is the data in relevant database Table, the propagation property data and the user attribute data respectively correspond different types of tables of data, the relationship type number According to the tables of data for preserving multiple and different types including the target matrix in library.
Optionally, it is described the target data is showed before, further includes:
Reception shows request;
It is described the target data show include:
Show request according to described, the corresponding data of request that show are inquired from the relevant database and are carried out Show.
Optionally, after the operation log for obtaining the user's operation H5 page, the method also includes:
The operation log is stored into journal file.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more, The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces The form of product.
The application be referring to the method for the embodiment of the present application, equipment (system) and computer program product flow chart and/ Or block diagram describes.It should be understood that each process that can be realized by computer program instructions in flowchart and/or the block diagram and/ Or the combination of the process and/or box in box and flowchart and/or the block diagram.It can provide these computer program instructions To general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices processor to generate one A machine so that by the instruction that the processor of computer or other programmable data processing devices executes generate for realizing The device for the function of being specified in one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates, Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/ Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM), Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including element There is also other identical elements in process, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product. Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) Formula.
The above is only embodiments herein, are not intended to limit this application.To those skilled in the art, Various changes and changes are possible in this application.It is all within the spirit and principles of the present application made by any modification, equivalent replacement, Improve etc., it should be included within the scope of the claims of this application.

Claims (10)

1. a kind of wechat H5 propagates method for monitoring and analyzing characterized by comprising
The operation log of the user's operation H5 page is obtained, the H5 page is the Webpage for adding monitoring code, the operation Log is the log of IIS format, and the operation log includes access log, shares log and/or leave log;
Classification parsing is carried out to the operation log, to obtain aiming field information, the aiming field information includes access day The corresponding field information of will shares the corresponding field information of log and/or leaves corresponding field information in log;
Determine that target data, the target data include that propagation property data and/or user belong to according to the aiming field information Property data;
The target data is showed.
2. the method according to claim 1, wherein it is described obtain the user's operation H5 page operation requests it Before, the method also includes:
Channels are configured, the channels are the wechat public platform of the H5 page;
For the H5 page configuration monitoring code.
3. the method according to claim 1, wherein it is described according to the aiming field believe determine target data it Afterwards, the method also includes:
The target data is synchronized in target matrix, the target matrix is the tables of data in relevant database, The propagation property data and the user attribute data respectively correspond different types of tables of data, the relevant database In preserve the tables of data of multiple and different types including the target matrix.
4. according to the method described in claim 3, it is characterized in that, it is described the target data is showed before, it is described Method further include:
Reception shows request;
It is described the target data show include:
Show request according to described, the corresponding data of request that show are inquired from the relevant database and are opened up It is existing.
5. method according to claim 1 to 4, which is characterized in that the acquisition user's operation H5 page After operation log, the method also includes:
The operation log is stored into journal file.
6. a kind of wechat H5 device for monitoring and analyzing characterized by comprising
Acquiring unit, for obtaining the operation log of the user's operation H5 page, the H5 page is the webpage for adding monitoring code The page, the operation log is the log of IIS format, and the operation log includes access log, shares log and/or leave Log;
Resolution unit, for carrying out classification parsing to the operation log, to obtain aiming field information, the aiming field letter Breath includes access log, the corresponding field information of corresponding field information sharing log and/or leaves corresponding field in log Information;
Determination unit, for determining that target data, the target data include propagation property number according to the aiming field information According to and/or user attribute data;
Show unit, for showing the target data.
7. device according to claim 6, which is characterized in that described device further include:
Configuration unit, for configuring channels, the channels are the wechat public platform of the H5 page;
The configuration unit is also used to add monitoring code in the H5 page.
8. device according to claim 6, which is characterized in that described device further include:
Synchronization unit, for the target data to be synchronized in target matrix, the target matrix is relational data Tables of data in library, the propagation property data and the user attribute data respectively correspond different types of tables of data, institute State the tables of data that multiple and different types including the target matrix are preserved in relevant database.
9. a kind of processor, which is characterized in that the processor is for running computer program, when the computer program is run It executes such as any one of claim 1 to 5 the method.
10. a kind of computer readable storage medium, is stored thereon with computer program, it is characterised in that: the computer program It is realized when being executed by processor such as the step of any one of claim 1 to 5 the method.
CN201710934493.XA 2017-10-09 2017-10-09 A kind of wechat H5 propagates method for monitoring and analyzing and relevant device Pending CN109639559A (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CN201710934493.XA CN109639559A (en) 2017-10-09 2017-10-09 A kind of wechat H5 propagates method for monitoring and analyzing and relevant device
TW107134471A TWI680657B (en) 2017-10-09 2018-09-28 WeChat H5 propagation monitoring analysis method and related equipment

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201710934493.XA CN109639559A (en) 2017-10-09 2017-10-09 A kind of wechat H5 propagates method for monitoring and analyzing and relevant device

Publications (1)

Publication Number Publication Date
CN109639559A true CN109639559A (en) 2019-04-16

Family

ID=66051164

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201710934493.XA Pending CN109639559A (en) 2017-10-09 2017-10-09 A kind of wechat H5 propagates method for monitoring and analyzing and relevant device

Country Status (2)

Country Link
CN (1) CN109639559A (en)
TW (1) TWI680657B (en)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112422345A (en) * 2020-11-18 2021-02-26 青岛海尔科技有限公司 Log transmission method and device, storage medium and electronic device
CN112579594A (en) * 2019-09-30 2021-03-30 北京国双科技有限公司 Method and device for acquiring shared link
CN113111367A (en) * 2021-04-28 2021-07-13 北京天空卫士网络安全技术有限公司 Security information management method, device and system

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150261875A1 (en) * 2014-03-11 2015-09-17 Cisco Technology, Inc. HTML Network Service Tags Used with Web Browsers for Controlling Network Elements
CN104992117A (en) * 2015-06-16 2015-10-21 北京航空航天大学 Abnormal behavior detection method and behavior model establishment method of HTML5 mobile application program
CN105930363A (en) * 2016-04-12 2016-09-07 深圳云之家网络有限公司 HTML5 webpage based user behavior analysis method and device
CN106534229A (en) * 2015-09-10 2017-03-22 周强 HTML5 activity platform
CN106953740A (en) * 2017-01-24 2017-07-14 阿里巴巴集团控股有限公司 The processing method of page access data, client, server and system in

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103001856B (en) * 2012-12-05 2015-12-23 华为软件技术有限公司 A kind of information sharing method and system, instant communication client and server
CN107528707A (en) * 2016-06-21 2017-12-29 天脉聚源(北京)科技有限公司 A kind of method and system for managing wechat public number concern user

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20150261875A1 (en) * 2014-03-11 2015-09-17 Cisco Technology, Inc. HTML Network Service Tags Used with Web Browsers for Controlling Network Elements
CN104992117A (en) * 2015-06-16 2015-10-21 北京航空航天大学 Abnormal behavior detection method and behavior model establishment method of HTML5 mobile application program
CN106534229A (en) * 2015-09-10 2017-03-22 周强 HTML5 activity platform
CN105930363A (en) * 2016-04-12 2016-09-07 深圳云之家网络有限公司 HTML5 webpage based user behavior analysis method and device
CN106953740A (en) * 2017-01-24 2017-07-14 阿里巴巴集团控股有限公司 The processing method of page access data, client, server and system in

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112579594A (en) * 2019-09-30 2021-03-30 北京国双科技有限公司 Method and device for acquiring shared link
CN112422345A (en) * 2020-11-18 2021-02-26 青岛海尔科技有限公司 Log transmission method and device, storage medium and electronic device
CN113111367A (en) * 2021-04-28 2021-07-13 北京天空卫士网络安全技术有限公司 Security information management method, device and system

Also Published As

Publication number Publication date
TW201924282A (en) 2019-06-16
TWI680657B (en) 2019-12-21

Similar Documents

Publication Publication Date Title
EP3172680B1 (en) Fast rendering of websites containing dynamic content and stale content
US20190347287A1 (en) Method for screening and injection of media content based on user preferences
US20110239103A1 (en) Detecting virality paths and supporting referral monetization
US11170157B2 (en) Systems and methods for co-browsing
CN109150929B (en) Data request processing method and device under high concurrency scene
CN106126693A (en) The sending method of the related data of a kind of webpage and device
CN104142975B (en) Microblog information promotion method, device and system
CN109639559A (en) A kind of wechat H5 propagates method for monitoring and analyzing and relevant device
US20160196579A1 (en) Dynamic deep links based on user activity of a particular user
CN110249324B (en) Maintaining session identifiers for content selection across multiple web pages
CN111161006A (en) Block chain credit service method, system and storage medium
CN106909567B (en) Data processing method and device
US9641631B2 (en) Integrated personalized content recommendation and management system and method
CN108021564A (en) A kind of method and apparatus of page reorientation
CN108156476A (en) A kind of method and apparatus with streaming medium content interaction
CN108256078B (en) Information acquisition method and device
CN108229990A (en) A kind of advertisement title generation method, device and equipment
US9230022B1 (en) Customizable result sets for application program interfaces
US20190095948A1 (en) Promotion compliance systems and methods
Olmsted Securing e-Loyalty Currencies
WO2019195545A1 (en) Method and system for incentivizing charitable contributions
US10996945B1 (en) Splitting programs into distributed parts
US9332291B1 (en) Enforcing publisher content item block requests
US20240160678A1 (en) Distributing digital components based on predicted attributes
CN109213946A (en) The cross-domain height adaptive method and device of iframe

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
CB02 Change of applicant information
CB02 Change of applicant information

Address after: 100080 No. 401, 4th Floor, Haitai Building, 229 North Fourth Ring Road, Haidian District, Beijing

Applicant after: BEIJING GRIDSUM TECHNOLOGY Co.,Ltd.

Address before: 100086 Beijing city Haidian District Shuangyushu Area No. 76 Zhichun Road cuigongfandian 8 layer A

Applicant before: BEIJING GRIDSUM TECHNOLOGY Co.,Ltd.

REG Reference to a national code

Ref country code: HK

Ref legal event code: DE

Ref document number: 40005314

Country of ref document: HK

RJ01 Rejection of invention patent application after publication
RJ01 Rejection of invention patent application after publication

Application publication date: 20190416