Description and claims of this specification and term " first ", " second ", " third ", " in above-mentioned attached drawing
The (if present)s such as four " are to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should manage
The data that solution uses in this way are interchangeable under appropriate circumstances, so that the embodiments described herein can be in addition to illustrating herein
Or the sequence other than the content of description is implemented.In addition, term " includes " and " having " and their any deformation, it is intended that
Cover it is non-exclusive include, for example, containing the process, method, system, product or equipment of a series of steps or units need not limit
In step or unit those of is clearly listed, but may include be not clearly listed or for these process, methods, produce
The other step or units of product or equipment inherently.
Some vocabulary in the application are explained below:
H5:H5 is the abbreviation of HTML5, is exactly HTML (HyperText Markup Language, HyperText Markup language
Speech) the 5th material alteration, supertext refers to that Webpage further includes non-legible class in addition to traditional text element
Element, such as picture, music etc..These hypertexts must be marked by the beginning comprising attribute with ending, and browser is exactly logical
It crosses and the decoding of HTML shows web page contents, also the exactly basis of internet.
KOL (Key Opinion Leader, crucial leader of opinion), is commonly called as " network rising star ", refers in reality or net
It is paid close attention in network life because of some event or some behavior by netizen to much more popular people.Theirs is much more popular all because of itself
Certain speciality be amplified under role of network, with the aesthetic of netizen, observe-unpleasant, amusement, stimulate, peep, guess and onlooker etc.
Psychology mutually agree with, intentionally or accidentally between pursued by network world, become " network rising star ".Therefore, the production of " network rising star "
Life is not spontaneous, under network media environment, network rising star, network pushing hands, traditional media and audient's psychological needs etc.
Result under benefit community comprehensive function.And in this application, KOL is refered in particular in wechat after advertisement or articles page according to one
Determine computation model and bring to access the sharing advertisement or the most main body of articles page.
Wechat JS-SDK: being wechat public platform object web page developer offer based on the HTML Developing tool in wechat
Packet.
ROI (return on investment, input-output ratio), what is referred to is exactly the return degree of input fund.
Referring to Fig. 1, one embodiment of wechat H5 propagation method for monitoring and analyzing includes: in the embodiment of the present invention
101, channels are configured.
In the present embodiment, needs to configure channels for the H5 before monitoring H5, that is, create a monitoring project, and be
The monitoring project adds channels.Wherein, need to fill in the title of the project, when starting over of project when creating project
Between and the corresponding url of the H5 page (Uniform Resource Locator, uniform resource locator), that is, the network address being commonly called as,
Such as http://www.h5.com.Wherein, addition channels are primarily referred to as the wechat public platform that the H5 page is promoted in addition, should
Wechat public platform includes the public platform of payment and the public platform that advertiser has by oneself.One channels of every addition, will be corresponding
Unique promotion link is generated for it, for example, the channels that one wechat public platform of addition is A, then be the popularization of its generation
Link are as follows: { url of the H5 page } (such as: http://www.h5.com&gsadid=wx_6_
O9NT930S).Wherein gsadid=wx_x_xxxx is a key-value pair, and wx is the abbreviation of wechat in example, and 6 be project number,
The unique value that O9NT930S is randomly generated, the purpose of the unique value generated at random are exactly to identify not in subsequent data analysis
The communication effect of same public platform.
It 102, is H5 page configuration monitoring code.
It can be H5 page configuration monitoring code after the wechat public platform of the H5 page is promoted in addition in the present embodiment, it is first
First introduce the JS-SDK (referred to collectively below as js file) of wechat, the js file of monitoring;Secondly, being monitored configuration, wechat JS-
SDK configuration shares setting with wechat JS-SDK.Introducing JS file and specific configuration information are described in detail below:
1, the JS file of wechat is introduced.
< scripttype=" text/javascript " src=" http://res.wx.qq.com/open/js/
jweixin-1.0.0.js"></script>;
It is noted that when being introduced into the JS file of wechat if enabling https (Hyper Text in the page
Transfer Protocol over Secure Socket Layer, safely for the channel HTTP of target), it needs to draw at this time
Enter: otherwise https: //res.wx.qq.com/open/js/jweixin-1.0.0.js will be unable in iOS9.0 system above
It is middle successfully to use JSSDK.
2, monitoring JS file is introduced.
< scripttype=" text/javascript " src=" http://wechat-recv.XXX.com/js/
gswc.js"></script>
3, monitoring JS configuration.
Configuration monitoring gs.config need to be completed before wx.config.
< scripttype=" text/javascript "
Var userinfo=[];// user information returned will be authorized to be assigned to userinfo variable.
gs.config({
Gs_debug:false, // choosing are filled out, debug mode: being worth for true unlatching, default closing.
, userinfo);
<script>
UserInfo above is the JSON object that the JSON data packet that wechat user authorizes interface to return is converted into, format
It is as follows:
Illustrate:
Unionid: if obtained less than default is to null character string, i.e., " unionid ": " "
Subscribe: if obtained less than default is to -1, i.e., " subscribe ": -1.
4, wechat JSSDK is configured
So far, the monitoring code of H5 page configuration is completed.
103, the operation log of the user's operation H5 page is obtained.
In the present embodiment, be H5 page configuration monitoring code after, when the user's operation H5 page, i.e., when user access,
Share and/or leave the H5 page, passes through the available operation for accessing to user, sharing and/or leave the H5 page of monitoring code
Log, the wherein log of operation log IIS format, and the operation log includes access log, shares log and/or leave day
Will.
It should be noted that operation log and user have relationship in the operation that the H5 page carries out, such as user only accesses
And leave the H5 page, then only access log and log is left, without sharing log, only user divides the H5 page
After enjoying, sharing log is just had.
It should be noted that can also be the log of extended formatting, specifically without limitation, in addition, the operation log can be with
It stores into journal file, specifically, can trigger received to log at this time when user's access, sharing and/or leaving the H5 page
Server sends request, is stored operation log into journal file according to the request.Wherein, operation log can be deposited daily
Daily record data on the same day, i.e., be placed in the same journal file, can also store by week, i.e., by every log in seven days by storage
Data are placed in the same journal file, can also be stored according to other periods, not limited specifically.For daily storing
It is illustrated, for example all logs in August 1st is placed in 20170801.log file, all logs in August 2nd are placed on
20170802.log in file.
104, classification parsing is carried out to Request Log, to obtain aiming field information.
In the present embodiment, classification parsing can be carried out to the log of the IIS format of acquisition, to obtain aiming field information,
Due to the above-mentioned different available different operation logs of operation carried out according to user in the H5 page, herein, to IIS format
Log carries out classification parsing, also obtains different field informations accordingly, comprising: the corresponding field information of access log (such as
The field informations such as gscmd, gsadid, gsguid, do not limit specifically), the corresponding field information of analysis log (such as
The field informations such as gsopenid, gsfopenid, gsdestination, do not limit specifically) and/or leave the corresponding field of log
Information (such as field informations such as gsversion, gsduration, GRIDSUMID, do not limit specifically), when obtaining aiming field
After information, it can deposit the aiming field information is corresponding with the unique value generated at random when configuration channels for the H5 page
Enter in big data platform, to facilitate subsequent tracking.
105, target data is determined according to aiming field information.
In the present embodiment, after getting aiming field information, which can be pre-processed, with
Target data is obtained, which includes propagation property information and/or customer attribute information, wherein propagation property packet
Include: user propagate trend data, propagation path diagram data, KOL data, levels of propagation data and/or access behavioral data (including
Residence time, access time share whereabouts, read source), customer attribute information includes: Regional Distribution data, Sex distribution number
According to, system type distributed data, network type distributed data and type distributed data.When accessing the H5 page due to user, record
Daily record data amount it is bigger, and be all the direct simple record to user behavior, can not be used directly as showing, so needing
The aiming field information being resolved to is pre-processed.Pre-processing main function is to inquire different type from big data platform
Data, and handled, with obtain user propagate trend data, propagation path diagram data, KOL data, levels of propagation data,
Access behavioral data (including the residence time, access time, share whereabouts, read source) and/or user attribute data (including
Regional Distribution, Sex distribution, system type distribution, network type distribution and type distribution).
106, target data is synchronized in target matrix.
In the present embodiment, after getting target data, which can be synchronized in target matrix, it should
Target matrix is the tables of data in relevant database, and the subdata in the target data corresponds to different types of tables of data,
Such as propagation property tables of data, user attribute data table, Regional Distribution tables of data, it is stored with including target in relevant database
The tables of data of multiple and different types including tables of data.
107, it receives and shows request.
108, it according to request is showed, inquires to show from relevant database and corresponding data is requested to be showed.
In the present embodiment, when have received show request after, can be inquired from database this show request correspond to
Data showed.Specifically show process without limitation, such as can be showed according to time dimension, i.e., according to day,
Hour etc. the time is showed, and can also be showed according to media dimension, such as according to different popularization media (payment matchmakers
Body, free media etc.) showed, can also be showed according to other dimensions, for example, propagation path, access behavior or
The dimension of user property, specifically without limitation.
It should be noted that data can be passed through the exhibition such as curve graph, line chart, pie chart, relational graph, histogram, table
Existing form shows different popularization media, KOL bring communication effect from different perspectives.
In conclusion adding monitoring code in the H5 page, to user's access, share and/or leave the H5 page progress
Monitoring, and the journal file obtained to monitoring parses, and obtains user and accesses the corresponding field information of the H5 page, user's sharing
The corresponding field information of the H5 page and/or user leave the corresponding field information of the H5 page, and pre-process to field information
To obtain target data, and target data is showed, grasped the communication effect of H5 page activities of transmission comprehensively, monitors H5
The sharing whereabouts of the page reads source, levels of propagation, propagation path figure and excavates KOL, analysis POE (i.e. premium media, from
Have media, earn media) communication effect and promote situation, analyze communication process in all participants contribution amount and share flow
To making full use of the propagation performance of the wechat public platform H5 page, analyze the more reasonable media of ROI and KOL for advertiser.
The embodiment of the present invention is illustrated from the angle that wechat H5 propagates method for monitoring and analyzing above, below from wechat H5
The angle for propagating device for monitoring and analyzing is illustrated the embodiment of the present invention.
Referring to Fig. 2, the embodiment of wechat H5 propagation device for monitoring and analyzing includes: in the embodiment of the present invention
Configuration unit 201, for configuring channels, the channels are the wechat public platform of the H5 page;
The configuration unit is also used to add monitoring code in the H5 page.
Acquiring unit 202, for obtaining the operation log of the user's operation H5 page, the H5 page is addition monitoring code
Webpage, operation log be IIS format log, and the operation log include access log, share log and/or from
Open log;
Resolution unit 203, for carrying out classification parsing to operation log, to obtain aiming field information, aiming field letter
Breath includes access log, the corresponding field information of corresponding field information sharing log and/or leaves corresponding field in log
Information;
Determination unit 204, for determining that target data, target data include propagation property data according to aiming field information
And/or user attribute data;
Synchronization unit 205, for target data to be synchronized in target matrix, target matrix is relevant database
In tables of data, propagation property data and the user attribute data respectively correspond different types of tables of data, relationship type number
According to the tables of data for preserving multiple and different types including target matrix in library.
Show unit 206, for showing target data.
Wechat H5 in the present embodiment propagates the interactive mode between each unit of device for monitoring and analyzing as illustrated in the foregoing fig. 1
Description in embodiment, specific details are not described herein again.
In conclusion adding monitoring code in the H5 page, to user's access, share and/or leave the H5 page progress
Monitoring, and the journal file obtained to monitoring parses, and obtains user and accesses the corresponding field information of the H5 page, user's sharing
The corresponding field information of the H5 page and/or user leave the corresponding field information of the H5 page, and pre-process to field information
To obtain target data, and target data is showed, grasped the communication effect of H5 page activities of transmission comprehensively, monitors H5
The sharing whereabouts of the page reads source, levels of propagation, propagation path figure and excavates KOL, analysis POE (i.e. premium media, from
Have media, earn media) communication effect and promote situation, analyze communication process in all participants contribution amount and share flow
To making full use of the propagation performance of the wechat public platform H5 page, analyze the more reasonable media of ROI and KOL for advertiser.
Referring to Fig. 3, the embodiment of the invention also provides a kind of wechat H5 to propagate device for monitoring and analyzing, the wechat H5 is passed
Broadcasting device for monitoring and analyzing includes processor 301 and memory 302, and above-mentioned acquiring unit, converting unit and processing unit etc. are made
In memory for program unit storage, above procedure unit stored in memory is executed by processor to realize accordingly
Function.
Include kernel in processor 301, is gone in memory to transfer corresponding program unit by kernel.Kernel can be set one
It is a or more, user data is updated by adjusting kernel parameter.
Memory 302 may include the non-volatile memory in computer-readable medium, random access memory (RAM)
And/or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM), memory includes at least one
Storage chip.
The embodiment of the invention provides a kind of storage mediums, are stored thereon with program, real when which is executed by processor
The existing wechat H5 propagates method for monitoring and analyzing.
The embodiment of the invention provides a kind of processor, the processor is for running program, wherein described program operation
Wechat H5 described in Shi Zhihang propagates method for monitoring and analyzing.
The embodiment of the invention provides a kind of equipment, equipment include processor, memory and storage on a memory and can
The program run on a processor, processor perform the steps of when executing program
The operation log of the user's operation H5 page is obtained, the H5 page is the Webpage for adding monitoring code, described
Operation log is the log of IIS format, and the operation log includes access log, shares log and/or leave log;
Classification parsing is carried out to the operation log, to obtain aiming field information, the aiming field information includes visiting
It asks the corresponding field information of log, share the corresponding field information of log and/or leave corresponding field information in log;
Determine that target data, the target data include propagation property data and/or use according to the aiming field information
Family attribute data;
The target data is showed.
Optionally, before the operation requests for obtaining the user's operation H5 page, further includes:
Channels are configured, the channels are the wechat public platform of the H5 page;
For the H5 page configuration monitoring code.
Optionally, after the determining target data according to aiming field letter, further includes:
The target data is synchronized in target matrix, the target matrix is the data in relevant database
Table, the propagation property data and the user attribute data respectively correspond different types of tables of data, the relationship type number
According to the tables of data for preserving multiple and different types including the target matrix in library.
Optionally, it is described the target data is showed before, further includes:
Reception shows request;
It is described the target data show include:
Show request according to described, the corresponding data of request that show are inquired from the relevant database and are carried out
Show.
Optionally, after the operation log for obtaining the user's operation H5 page, the method also includes:
The operation log is stored into journal file.
Equipment herein can be server, PC, PAD, mobile phone etc..
Present invention also provides a kind of computer program products, when executing on data processing equipment, are adapted for carrying out just
The program of beginningization there are as below methods step:
The operation log of the user's operation H5 page is obtained, the H5 page is the Webpage for adding monitoring code, described
Operation log is the log of IIS format, and the operation log includes access log, shares log and/or leave log;
Classification parsing is carried out to the operation log, to obtain aiming field information, the aiming field information includes visiting
It asks the corresponding field information of log, share the corresponding field information of log and/or leave corresponding field information in log;
Determine that target data, the target data include propagation property data and/or use according to the aiming field information
Family attribute data;
The target data is showed.
Optionally, before the operation requests for obtaining the user's operation H5 page, further includes:
Channels are configured, the channels are the wechat public platform of the H5 page;
For the H5 page configuration monitoring code.
Optionally, after the determining target data according to aiming field letter, further includes:
The target data is synchronized in target matrix, the target matrix is the data in relevant database
Table, the propagation property data and the user attribute data respectively correspond different types of tables of data, the relationship type number
According to the tables of data for preserving multiple and different types including the target matrix in library.
Optionally, it is described the target data is showed before, further includes:
Reception shows request;
It is described the target data show include:
Show request according to described, the corresponding data of request that show are inquired from the relevant database and are carried out
Show.
Optionally, after the operation log for obtaining the user's operation H5 page, the method also includes:
The operation log is stored into journal file.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The application be referring to the method for the embodiment of the present application, equipment (system) and computer program product flow chart and/
Or block diagram describes.It should be understood that each process that can be realized by computer program instructions in flowchart and/or the block diagram and/
Or the combination of the process and/or box in box and flowchart and/or the block diagram.It can provide these computer program instructions
To general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices processor to generate one
A machine so that by the instruction that the processor of computer or other programmable data processing devices executes generate for realizing
The device for the function of being specified in one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices
Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including element
There is also other identical elements in process, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The above is only embodiments herein, are not intended to limit this application.To those skilled in the art,
Various changes and changes are possible in this application.It is all within the spirit and principles of the present application made by any modification, equivalent replacement,
Improve etc., it should be included within the scope of the claims of this application.