CN106909567B - Data processing method and device - Google Patents
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Abstract
The invention discloses a data processing method and device, relates to the technical field of internet, and solves the problem that correlation analysis cannot be carried out on access data of each platform of an advertiser. The main technical scheme of the invention is as follows: acquiring user access nodes under different platforms, wherein each user access node corresponds to one piece of user identification information and platform identification information; extracting user access nodes with the same user identification information from the user access nodes under different platforms; generating an access path according to the user access nodes with the same user identification information, wherein the access path comprises various platform identification information; and performing association analysis on various platforms contained in the access path through the user access node in the access path. The method and the device are mainly used for analyzing the website access data.
Description
Technical Field
The present invention relates to the field of internet technologies, and in particular, to a data processing method and apparatus.
Background
With the rapid development of internet technology, in order to analyze the access behavior of a user on the internet, it is generally necessary to analyze the website access path of the user, where the website access path of the user is very valuable data, the behavior of the user can be summarized as the website access path of the user, and the access behavior of the user can be found by analyzing the website access path of the user, and can be used as a website layout or a website marketing guide.
Currently, when analyzing a website access path, the analysis is mainly performed on one website of an advertiser, for example, only data of an advertiser official website can be analyzed, or only data of the same advertiser forum can be analyzed. However, since an advertiser has different platforms as carriers of information to support different users, and the same user may access different platforms in the same advertiser in series, the prior art only analyzes one website of the advertiser, and cannot perform correlation analysis on each platform of the advertiser, so that the result of the existing access path analysis cannot provide better marketing guidance for the advertiser.
Disclosure of Invention
The present invention has been made in view of the above problems, and aims to provide a data processing method and apparatus that overcomes or at least partially solves the above problems.
In order to achieve the purpose, the invention mainly provides the following technical scheme:
in one aspect, an embodiment of the present invention provides a data processing method, where the method includes:
acquiring user access nodes under different platforms, wherein each user access node corresponds to one piece of user identification information and platform identification information;
extracting user access nodes with the same user identification information from the user access nodes under different platforms;
generating an access path according to the user access nodes with the same user identification information, wherein the access path comprises various platform identification information;
and performing association analysis on various platforms contained in the access path through the user access node in the access path.
On the other hand, an embodiment of the present invention further provides a data processing apparatus, where the apparatus includes:
the system comprises an acquisition unit, a storage unit and a processing unit, wherein the acquisition unit is used for acquiring user access nodes under different platforms, and each user access node corresponds to one piece of user identification information and platform identification information;
the extraction unit is used for extracting the user access nodes with the same user identification information from the user access nodes under the different platforms;
the generating unit is used for generating an access path according to the user access nodes with the same user identification information, and the access path comprises various platform identification information;
and the analysis unit is used for carrying out association analysis on various platforms contained in the access path through the user access node in the access path.
By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:
the data processing method and the device provided by the embodiment of the invention firstly obtain user access nodes under different platforms, each user access node corresponds to one user identification information and platform identification information, then extract the user access nodes with the same user identification information from the user access nodes under different platforms, generate an access path according to the user access nodes with the same user identification information, wherein the access path comprises various platform identification information, and finally perform correlation analysis on various platforms contained in the access path through the user access nodes in the access path. Compared with the analysis which can be carried out on only one website of an advertiser at present, the method obtains the user access nodes from each platform where the advertiser promotes products, then generates the access paths according to the user access nodes with the same user identification information, the generated access paths are cross-platform access paths, and finally carries out the correlation analysis on various platforms contained in the access paths through the user access nodes in the access paths, so that the correlation analysis can be carried out on each platform of the advertiser through the method, and the network marketing guidance effect of the analysis result is improved.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart of a data processing method according to an embodiment of the present invention;
FIG. 2 is a flow chart of another data processing method according to an embodiment of the present invention;
FIG. 3 is a block diagram of a data processing apparatus according to an embodiment of the present invention;
fig. 4 is a block diagram of another data processing apparatus according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
In order to make the advantages of the technical solutions of the present invention clearer, the present invention is described in detail below with reference to the accompanying drawings and examples.
An embodiment of the present invention provides a data processing method, as shown in fig. 1, the method includes:
s101, user access nodes under different platforms are obtained.
Each user access node corresponds to one piece of user identification information and platform identification information, the platform identification information is used for identifying a platform where an advertiser puts in product promotion information, the platform identification information can be specifically an official website, a forum, an e-commerce and the like, and the embodiment of the invention is not limited specifically. For the embodiment of the invention, each platform of an advertiser is used as different carriers of information to bear different audience users, an official website can be used as the leading propaganda of brand images, a forum platform can be used as an activity channel to enhance the viscosity of audiences, and an e-commerce platform can be used as a commodity sales channel to bear sales tasks and the like.
For the embodiment of the invention, the user access node represents the website page accessed by the user, and the user identification information in the access node is used for representing the user identity of the website page. It should be noted that the user identification information may be specifically obtained from cookie information provided by each platform, and the user identification information may be specifically information that can identify a user identity, such as a mailbox, a telephone number, an account, and the like.
Furthermore, the embodiment of the invention can also acquire the user access nodes under different platforms in a preset time period according to the requirement of the advertiser. For example, if the time period set by the advertiser is from 2015 year 11 to 2015 year 12, the user access nodes under different platforms within 2015 year 11 to 2015 month will be acquired. In the embodiment of the invention, the user access nodes under different platforms in the preset time period are obtained, so that the time requirement of an advertiser on the association analysis of each platform is met, and the user experience is further improved.
S102, extracting the user access nodes with the same user identification information from the user access nodes under different platforms.
For example, Mr. King of the user logs in an official website of an advertiser through a registered mailbox account z121@163.com, the number of a mobile phone bound by the mailbox account is 15511221234, and the home page of the official website is accessed; then Mr. King uses the above-mentioned mail box to log on the account number in A forum of the advertiser putting products separately, and the activity page 1 visited in A forum; and (3) logging in an account number in the E-business B for putting products by the advertiser by using the mobile phone number, and accessing the activity page 2 in the E-business B. Then, extracting the user access nodes with the same user identification information from the user access nodes under different platforms, and extracting the access nodes of mr. wang as: the first page of the official website, the activity page 1 in the forum A and the activity page 2 in the E-commerce B.
S103, generating an access path according to the user access nodes with the same user identification information.
The access path comprises various platform identification information, and the access node also corresponds to access time. In the embodiment of the present invention, the access path may be generated according to the sequence of the access times corresponding to the user access nodes having the same user identification information, or the access path may be generated according to the length of the time for which the user access nodes having the same user identification information stay on the page, which is not specifically limited in the embodiment of the present invention.
For example, the user a visits the home page of the official website of the advertiser in 1/10 th day, visits the product page of the official website in 4/10 th day, visits the conversion page of the official website in 30/10 th day, visits the activity page 1 of the activity website in 2/10 th day, visits the activity page 2 of the activity website in 5/10 th day, and visits the conversion page of the activity website in 15/10 th day. The access path generated according to the time sequence of the user a accessing the node is: the official website home page → the activity page 1 → the official website product page → the activity page 2 → the activity website conversion page → the official website conversion page. In this example, it can be seen that the generated access path includes identification information of two platforms, namely, the official website and the active website, and the generated access path is a path crossing the official website and the active website, so that the access path generated according to the embodiment of the present invention is analyzed, and the platforms of the advertiser can be associated, so that the analysis result obtained by the embodiment of the present invention improves the network marketing guidance effect.
S104, performing correlation analysis on various platforms contained in the access path through the user access nodes in the access path.
In the embodiment of the present invention, association analysis may be performed on multiple platforms included in the access path according to actual requirements of an advertiser, for example, the association analysis may specifically be to count access data of websites of each platform, such as the number of users, the path length, the number of times of conversion, the conversion value, the source type, and search keywords, and the embodiment of the present invention is not particularly limited.
For example, the access path for user a is: the first page of the official website → the activity page of the official website 1 → the product page of the official website → the activity page of the forum 2 → the website conversion page of the forum → the transformation page of the official website, so that the access path can be seen to include two platforms of the official website and the forum where the advertiser promotes the product according to the access path of the user A, and therefore the promotion data of the official website and the forum can be related and analyzed according to the access path of the user A. Specifically, the path length of the access path can be obtained to be 6 through statistics; the conversion times are 2, namely the conversion is respectively carried out on the conversion page of the activity website and the conversion page of the official website; the number of users having the same access path as that of the user a is 8.
For the embodiment of the invention, firstly, the user access nodes are obtained from each platform where the advertiser promotes products, then the access path is generated according to the user access nodes with the same user identification information, the generated access path is a cross-platform access path, and finally, the association analysis is carried out on various platforms contained in the access path through the user access nodes in the access path, so that the association analysis can be carried out on each platform of the advertiser through the invention, and the network marketing guidance effect of the analysis result is further improved.
An embodiment of the present invention provides another data processing method, as shown in fig. 2, the method includes:
s201, user access nodes under different platforms are obtained.
Each user access node corresponds to one piece of user identification information and platform identification information, the platform identification information is used for identifying a platform for advertisers to put in product promotion information, the platform identification information can be specifically official websites, forums, e-commerce and the like, and the embodiment of the invention is not limited specifically. For the embodiment of the invention, each platform of an advertiser is used as different carriers of information to bear different audience users, an official website can be used as the leading propaganda of brand images, a forum platform can be used as an activity channel to enhance the viscosity of audiences, and an e-commerce platform can be used as a commodity sales channel to bear sales tasks and the like.
For the embodiment of the invention, the user access node represents the website page accessed by the user, and the user identification information in the access node is used for representing the user identity of the website page. It should be noted that the user identification information may be specifically obtained from cookie information provided by each platform, and the user identification information may be specifically information that can identify a user identity, such as a mailbox, a telephone number, an account, and the like.
S202, extracting the user access nodes with the same user identification information from the user access nodes under different platforms.
S203, generating an access path according to the access time sequence corresponding to the user access nodes with the same user identification information.
And S204, aggregating the same access paths in the access paths.
For example, the access paths of user a, user B, and user C are: the official website homepage → the activity page 1 → the official website product page → the activity page 2 → the activity website conversion page, because the access paths of the three users are the same, the access paths of the three users need to be aggregated, and then analysis is performed according to the aggregated access paths, for example, the number of users corresponding to the access path, the conversion value corresponding to the access path, and the like are analyzed, and the embodiment of the present invention is not particularly limited. In the embodiment of the invention, users with the same access path are aggregated, so that the efficiency of subsequently and correlatively analyzing the access data of each platform website of the advertiser can be improved.
For the embodiment of the present invention, before aggregating the same access paths in the access paths, the method further includes: and extracting an access path containing the conversion node from the access paths as a conversion path. The aggregating the same access paths of the access paths comprises: and aggregating the same conversion paths in the access paths. The conversion node may be set according to the actual demand of the advertisement, or may be configured by default of the system, for example, the conversion node may specifically be a page for generating an order, or a certain page defined by an advertiser, and the embodiment of the present invention is not specifically limited, so that the extracted access path including the conversion node is a path for successful transaction or a path for reaching the advertiser's expectation. In the embodiment of the invention, users with the same conversion path are aggregated, the website access data of each platform can be analyzed in a correlation way according to the conversion path in the subsequent steps, and because the conversion path is a path which is successful in transaction or a path which meets the requirement of an advertisement purpose, a more visual marketing guidance can be provided for an advertiser according to the analysis result obtained by the conversion path.
S205, performing correlation analysis on multiple platforms contained in the access path according to the user access nodes in the aggregated access path.
In the embodiment of the invention, the multiple platforms contained in the access path are subjected to correlation analysis according to the user access nodes in the aggregated access path, namely the website access data of the multiple platforms contained in the access path is subjected to correlation analysis of the access paths, so that the efficiency of the correlation analysis of the website access data of each platform of the advertiser can be improved by the embodiment of the invention.
For the embodiment of the present invention, the performing, according to the user access node in the aggregated access path, association analysis on multiple platforms included in the access path includes: and performing correlation analysis on various platforms contained in the conversion path according to the user access node in the aggregated conversion path. Because the conversion path is a path for successful transaction or a path for meeting the requirement of the advertising purpose, a more intuitive network marketing guidance effect can be provided for the advertiser according to the analysis result obtained by the conversion path.
Further, the user access node also corresponds to a plurality of dimension information, and performing association analysis on a plurality of platforms included in the conversion path according to the aggregated conversion path and the user access node in the aggregated conversion path includes: and performing association analysis on various platforms contained in the conversion path according to the dimension information according to the user access nodes in the aggregated conversion path. And the dimension information represents attribute information corresponding to the accessed website. For example, when a user accesses the a microblog, the user jumps from the X website to the a microblog, and the user adopts the a microblog accessed by the mobile phone of the android platform, then, the dimensions of the node accessing the a microblog include: if the source website is an X website, the platform is an android platform, and the terminal is a mobile phone, the node records the dimensionality in the generated path. In the implementation of the invention, the correlation analysis is carried out on each platform of the advertiser according to the dimension information, so that different analysis requirements of the advertiser on website access data can be met.
The data processing method provided by the embodiment of the invention comprises the steps of firstly obtaining user access nodes under different platforms, wherein each user access node corresponds to one piece of user identification information and platform identification information, then extracting the user access nodes with the same user identification information from the user access nodes under the different platforms, generating an access path according to the user access nodes with the same user identification information, wherein the access path comprises various platform identification information, and finally performing correlation analysis on various platforms contained in the access path through the user access nodes in the access path. Compared with the analysis which can be carried out on only one website of an advertiser at present, the method obtains the user access nodes from each platform where the advertiser promotes products, then generates the access paths according to the user access nodes with the same user identification information, the generated access paths are cross-platform access paths, and finally carries out the correlation analysis on various platforms contained in the access paths through the user access nodes in the access paths, so that the correlation analysis can be carried out on each platform of the advertiser through the method, and the network marketing guidance effect of the analysis result is improved.
Further, an embodiment of the present invention provides a data processing apparatus, as shown in fig. 3, the apparatus includes: an acquisition unit 31, an extraction unit 32, a generation unit 33, and an analysis unit 34.
The acquiring unit 31 is configured to acquire user access nodes under different platforms, where each user access node corresponds to one piece of user identification information and one piece of platform identification information.
An extracting unit 32, configured to extract user access nodes with the same user identification information from the user access nodes under different platforms.
A generating unit 33, configured to generate an access path according to the user access nodes with the same user identification information, where the access path includes multiple types of platform identification information.
And the analysis unit 34 is configured to perform association analysis on multiple platforms included in the access path through the user access node in the access path.
It should be noted that, for other corresponding descriptions of functional units related to a data processing apparatus provided in the embodiment of the present invention, reference may be made to corresponding descriptions of the method shown in fig. 1, which are not described herein again, but it should be clear that the apparatus in the embodiment can correspondingly implement all contents in the foregoing method embodiments.
Further, another data processing apparatus is provided in an embodiment of the present invention, as shown in fig. 4, the apparatus includes: an acquisition unit 41, an extraction unit 42, a generation unit 43, and an analysis unit 44.
An obtaining unit 41, configured to perform association analysis on multiple platforms included in the access path through a user access node in the access path.
And an extracting unit 42, configured to extract user access nodes with the same user identification information from the user access nodes under different platforms.
A generating unit 43, configured to generate an access path according to the user access nodes with the same user identification information, where the access path includes multiple types of platform identification information.
And the analysis unit 44 is configured to perform association analysis on multiple platforms included in the access path through the user access node in the access path.
Further, the access node also corresponds to an access time.
The generating unit 43 is specifically configured to generate an access path according to the access time sequence corresponding to the user access nodes with the same user identification information.
Further, the apparatus further comprises: a polymerization unit 45;
the aggregation unit 45 is configured to aggregate the same access paths in the access paths.
The analysis unit 44 is specifically configured to perform association analysis on multiple platforms included in the access path according to the user access node in the aggregated access path.
The extracting unit 42 is further configured to extract an access path including a conversion node from the access paths as a conversion path;
the aggregation unit 45 is specifically configured to aggregate the same conversion paths in the access paths.
The analysis unit 44 is specifically configured to perform association analysis on multiple platforms included in the conversion path according to the user access node in the aggregated conversion path.
Furthermore, the access node also corresponds to a plurality of dimension information.
The analysis unit 44 is specifically configured to perform association analysis on multiple platforms included in the conversion path according to the dimension information according to the user access node in the aggregated conversion path.
It should be noted that, for other corresponding descriptions of the functional units related to the data processing apparatus provided in the embodiment of the present invention, reference may be made to corresponding descriptions of the method shown in fig. 2, which are not described herein again, but it should be clear that the apparatus in the embodiment can correspondingly implement all the contents in the foregoing method embodiments.
The data processing device provided by the embodiment of the invention firstly obtains user access nodes under different platforms, each user access node corresponds to one user identification information and platform identification information, then extracts the user access nodes with the same user identification information from the user access nodes under the different platforms, generates an access path according to the user access nodes with the same user identification information, wherein the access path comprises various platform identification information, and finally performs correlation analysis on various platforms contained in the access path through the user access nodes in the access path. Compared with the analysis which can be carried out on only one website of an advertiser at present, the method obtains the user access nodes from each platform where the advertiser promotes products, then generates the access paths according to the user access nodes with the same user identification information, the generated access paths are cross-platform access paths, and finally carries out the correlation analysis on various platforms contained in the access paths through the user access nodes in the access paths, so that the correlation analysis can be carried out on each platform of the advertiser through the method, and the network marketing guidance effect of the analysis result is improved.
The data processing device comprises a processor and a memory, wherein the acquisition unit, the extraction unit, the generation unit, the analysis unit, the aggregation unit and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more, and correlation analysis is carried out on the access data of each platform of the advertiser by adjusting the kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device: acquiring access nodes of different users under each platform of an advertiser, wherein the access nodes carry user identification information; extracting the access nodes of the same user identification information from the access nodes; generating an access path according to the access node of the same user identification information, wherein the access path is a cross-platform access path; and performing association analysis on each platform of the advertiser through the access path.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (12)
1. A data processing method, comprising:
acquiring user access nodes under different platforms, wherein each user access node corresponds to one piece of user identification information and platform identification information;
extracting user access nodes with the same user identification information from the user access nodes under different platforms;
generating an access path according to the user access nodes with the same user identification information, wherein the access path comprises various platform identification information and is a path spanning various platforms;
and performing association analysis on various platforms contained in the access path through the user access node in the access path.
2. The method of claim 1, wherein the user access node further corresponds to an access time, and wherein the generating an access path according to the user access nodes having the same user identification information comprises:
and generating an access path according to the access time sequence corresponding to the user access nodes with the same user identification information.
3. The method according to claim 2, wherein after generating the access path according to the access time sequence corresponding to the user access nodes having the same user identification information, the method further comprises:
aggregating the same access paths in the access paths;
the performing, by the user access node in the access path, association analysis on multiple platforms included in the access path includes:
and performing association analysis on various platforms contained in the access paths according to the user access nodes in the aggregated access paths.
4. The method of claim 3, wherein prior to aggregating the same ones of the access paths, the method further comprises:
extracting an access path containing a conversion node from the access paths as a conversion path;
the aggregating the same access paths of the access paths comprises:
aggregating the same conversion paths in the access paths;
the performing, according to the user access node in the aggregated access path, association analysis on multiple platforms included in the access path includes:
and performing correlation analysis on various platforms contained in the conversion path according to the user access node in the aggregated conversion path.
5. The method according to claim 4, wherein the user access node further corresponds to a plurality of dimension information, and the performing, according to the user access node in the aggregated conversion path, the association analysis on the plurality of platforms included in the conversion path includes:
and performing association analysis on various platforms contained in the conversion path according to the dimension information according to the user access nodes in the aggregated conversion path.
6. A data processing apparatus, comprising:
the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring user access nodes under different platforms, each user access node corresponds to one piece of user identification information and platform identification information, and the access path is a path spanning multiple platforms;
the extraction unit is used for extracting the user access nodes with the same user identification information from the user access nodes under the different platforms;
the generating unit is used for generating an access path according to the user access nodes with the same user identification information, and the access path comprises various platform identification information;
and the analysis unit is used for carrying out association analysis on various platforms contained in the access path through the user access node in the access path.
7. The apparatus of claim 6, wherein the user access node further corresponds to an access time,
the generating unit is specifically configured to generate an access path according to the access time sequence corresponding to the user access nodes with the same user identification information.
8. The apparatus of claim 7, further comprising: a polymerization unit;
the aggregation unit is used for aggregating the same access paths in the access paths;
the analysis unit is specifically configured to perform association analysis on multiple platforms included in the access path according to the user access node in the aggregated access path.
9. The apparatus of claim 8,
the extracting unit is further configured to extract an access path including a conversion node from the access paths as a conversion path;
the aggregation unit is specifically configured to aggregate the same conversion paths in the access paths;
the analysis unit is specifically configured to perform association analysis on multiple platforms included in the conversion path according to the user access node in the aggregated conversion path.
10. The apparatus of claim 9, wherein the user access node further comprises a plurality of dimension information,
the analysis unit is specifically configured to perform association analysis on multiple platforms included in the conversion path according to the dimension information according to the user access node in the aggregated conversion path.
11. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device in which the storage medium is located is controlled to execute the data processing method according to any one of claims 1 to 5.
12. A processor, characterized in that the processor is configured to run a program, wherein the program is configured to execute the data processing method of any one of claims 1 to 5 when running.
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| CN107609890A (en) * | 2017-08-03 | 2018-01-19 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus of order tracking |
| CN109284450B (en) * | 2018-08-22 | 2023-06-20 | 中国平安人寿保险股份有限公司 | Method and device for determining order forming paths, storage medium and electronic equipment |
| CN114595473A (en) * | 2022-03-10 | 2022-06-07 | 北京京东拓先科技有限公司 | Access data processing method and device, electronic equipment and computer readable medium |
| CN114970762A (en) * | 2022-06-22 | 2022-08-30 | 阿维塔科技(重庆)有限公司 | Data processing method, device, equipment and computer storage medium |
| CN117333234B (en) * | 2023-10-25 | 2024-04-30 | 广州渠道无忧网络技术服务有限公司 | Cross-platform advertisement delivery visitor information processing method, device, equipment and medium |
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| CN104199848A (en) * | 2014-08-08 | 2014-12-10 | 亿赞普(北京)科技有限公司 | Relevance method and device for user data under different domains |
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| CN104504136B (en) * | 2014-12-31 | 2018-05-18 | 北京国双科技有限公司 | The analysis method and device of the access path of website |
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| CN101084496A (en) * | 2004-05-04 | 2007-12-05 | 波士顿咨询集团公司 | Method and apparatus for selecting, analyzing, and visualizing related database records as a network |
| CN104199848A (en) * | 2014-08-08 | 2014-12-10 | 亿赞普(北京)科技有限公司 | Relevance method and device for user data under different domains |
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