TWI680657B - WeChat H5 propagation monitoring analysis method and related equipment - Google Patents

Abstract

An embodiment of the present invention provides a WeChat H5 propagation monitoring analysis method and related equipment, which are used to embed a monitoring code in an H5 page to comprehensively monitor the propagation effect of a H5 page propagation activity. The method of the embodiment of the present invention includes: obtaining an operation log of a user operating an H5 page, the H5 page is a web page with a monitoring code added, the operation log is an IIS format log, and the operation log includes an access log and a sharing log And / or leave log; classify and analyze the operation log to obtain target field information, where the target field information includes field information corresponding to the access log, field information corresponding to the sharing log, and / or in the exit log Corresponding field information; determining target data according to the target field information, the target data including propagation attribute data and / or user attribute data; and displaying the target data.

Description

   WeChat H5 propagation monitoring analysis method and related equipment   

The invention relates to the field of data processing, in particular to a WeChat H5 (HTML (HyperText Markup Language) 5) propagation monitoring analysis method and related equipment.

WeChat is a free application launched by Tencent on January 21, 2011 to provide instant messaging services for smart terminals. The WeChat public platform is an application account applied by developers or merchants on the WeChat platform. This account is interoperable with the QQ account. Through the public account, merchants can achieve full-scale communication and interaction with specific groups of text, pictures, voice, and videos on the WeChat platform. It has formed a mainstream online and offline WeChat interactive marketing method.

With the increasing popularity of smartphones, WeChat has become one of the hottest Internet chat tools of the moment. WeChat marketing, a new type of Internet marketing method came into being. The advantage of H5 (HTML5) pages supporting text, pictures, audio, animation and other elements has gradually become the primary carrier of WeChat marketing.

In traditional website monitoring tools, only the basic traffic information such as PV / UV / IP of the website can be counted, and WeChat cannot be fully exploited as a new type of social media's communication behavior, communication level, sharing destination, KOL (Key Opinion Leader, Key opinion leaders) and more meaningful values.

An embodiment of the present invention provides a WeChat H5 propagation monitoring analysis method and related equipment, which are used to embed a monitoring code in an H5 page to comprehensively monitor the propagation effect of a H5 page propagation activity.

A first aspect of an embodiment of the present invention provides a WeChat H5 propagation monitoring analysis method, which specifically includes: obtaining an operation log of a user operating an H5 page, where the H5 page is a web page with a monitoring code added, and the operation log is in an IIS format Log, and the operation log includes an access log, a share log, and / or a leave log; the operation log is classified and analyzed to obtain target field information, and the target field information includes field information corresponding to the access log, Sharing field information corresponding to the log and / or corresponding field information in the leaving log; determining target data according to the target field information, the target data including propagation attribute data and / or user attribute data; Data for presentation.

Optionally, before obtaining the operation log of the user operating the H5 page, the method further includes: configuring a promotion channel, the promotion channel being a WeChat public account of the H5 page; and adding a monitoring code to the H5 page.

After the target data is determined according to the target field information, the method further includes: synchronizing the target data to a target data table, the target data table is a data table in a relational database, and the propagation attribute The data and the user attribute data respectively correspond to different types of data tables, and the relational database stores a plurality of different types of data tables including the target data table.

Before the target material is displayed, the method further includes: receiving a display request; the displaying the target material includes: querying the display from the relational database according to the display request Request corresponding materials for display.

After obtaining the operation log of the user operating the H5 page, the method further includes: storing the operation log in a log file.

According to a second aspect of the embodiments of the present invention, a WeChat H5 propagation monitoring and analysis device is provided, including: an obtaining unit for obtaining an operation log of a user operating an H5 page, where the H5 page is a web page with a monitoring code added, and the operation log The log is an IIS format, and the operation log includes an access log, a share log, and / or an exit log; a parsing unit is configured to parse and parse the operation log to obtain target field information, and the target field information Including access log, corresponding field information, corresponding field information in the sharing log, and / or corresponding field information in the exit log; a determining unit, configured to determine target data according to the target field information, and the target data includes propagation Attribute data and / or user attribute data; a presentation unit, configured to display the target data.

According to the embodiment of the present invention, a third party provides a processor, where the processor is configured to run a computer program, and when the computer program runs, the steps of the method according to the foregoing aspects are performed.

A fourth aspect of the embodiments of the present invention provides a computer-readable storage medium having a computer program stored thereon, characterized in that the steps of the method described in the above aspects when the computer program is executed by a processor.

It can be seen from the above technical solution that a monitoring code is added to the H5 page to monitor the user's access, sharing, and / or leaving the H5 page, and analyze the log file obtained by the monitoring to obtain the column corresponding to the user's visit to the H5 page Bit information, users share the field information corresponding to the H5 page and / or the user leaves the field information corresponding to the H5 page, and pre-processes the field information to obtain the target data, and displays the target data to fully grasp The spread effect of the H5 page dissemination campaign, making full use of the spread performance of the WeChat public account H5 page, to analyze for advertisers more reasonable ROI (Return on investment, input-output ratio) media and KOL (Key Opinion Leader) .

101 ~ 108‧‧‧step

201‧‧‧Configuration Unit

202‧‧‧Get Unit

203‧‧‧Analysis unit

204‧‧‧ Confirmation unit

205‧‧‧Sync unit

206‧‧‧ Display Unit

300‧‧‧ WeChat H5 propagation monitoring and analysis device

301‧‧‧ processor

302‧‧‧Memory

FIG. 1 is a schematic diagram of an embodiment of a WeChat H5 propagation monitoring and analysis method according to an embodiment of the present invention; FIG. 2 is a schematic diagram of an WeChat H5 propagation monitoring and analysis device according to an embodiment of the present invention; and FIG. 3 is an embodiment of the present invention. Schematic diagram of WeChat H5 propagation monitoring and analysis device.

An embodiment of the present invention provides a WeChat H5 propagation monitoring analysis method and related equipment, which are used to embed a monitoring code in an H5 page to comprehensively monitor the propagation effect of a H5 page propagation activity.

The terms "first", "second", "third", "fourth", and the like (if any) in the scope of the description and patent application of the present invention and the above-mentioned drawings are used to distinguish similar items, and need not be used. For describing a particular order or sequence. It should be understood that the materials used in this way are interchangeable under appropriate circumstances so that the embodiments described herein can be implemented in an order other than what is illustrated or described herein. Furthermore, the terms "including" and "having" and any of their variations are intended to cover non-exclusive inclusions, for example, a process, method, system, product, or device that includes a series of steps or units need not be limited to those explicitly listed Those steps or units may instead include other steps or units not explicitly listed or inherent to these processes, methods, products or equipment.

The following explains some terms in this application: H5: H5 is the abbreviation of HTML5, which is the fifth major modification of HTML (HyperText Markup Language, Hypertext Markup Language). Hypertext refers to web pages in addition to traditional text elements , And also includes non-textual elements such as pictures, music, etc. These hypertext must be marked by the beginning and end of the attribute. The browser displays the content of the webpage by decoding the HTML, which is also the basis of the Internet.

KOL (Key Opinion Leader, key opinion leader), commonly known as "Internet celebrity", refers to people who have become popular because of certain events or behaviors in reality or online life. Their popularity is due to their own characteristics being magnified under the influence of the Internet, which is in line with the psychological, aesthetic, ugly, entertaining, stimulating, peeping, speculative, and spectator mentality of the informants. Be sought after, become "Internet celebrities." Therefore, the emergence of "Internet celebrities" is not spontaneous, but is the result of a combination of interest communities such as Internet celebrities, Internet promoters, traditional media, and the psychological needs of the audience under the network media environment. In this application, KOL specifically refers to the subject who has visited the most shared advertisement or article page according to a certain calculation model after the advertisement or article page in WeChat.

WeChat JS-SDK: It is a web development kit provided by WeChat public platform for web developers based on WeChat.

ROI (return on investment, input-output ratio) refers to the degree of return on invested capital.

Please refer to FIG. 1. An embodiment of a WeChat H5 propagation monitoring analysis method in the embodiment of the present invention includes:

Step 101: Configure a promotion channel.

In this embodiment, before monitoring H5, a promotion channel needs to be configured for the H5, that is, a monitoring project is created, and a promotion channel is added to the monitoring project. Among them, when creating a project, you need to fill in the name of the project, the start and end time of the project, and the url (Uniform Resource Locator, Uniform Resource Locator) corresponding to the H5 page, which is a commonly known URL, such as http://www.h5.com . Among them, adding a promotion channel mainly refers to adding a WeChat public account that promotes H5 pages. The WeChat public account includes the paid public account and the advertiser's own public account. Every time you add a promotion channel, a unique promotion link will be generated for it. For example, if you add a WeChat public account number A, the promotion link generated for it is: {H5 page url} & gsadid = wx_x_xxxx ( For example: http: //www.h5.com&gsadid=wx_6_O9NT930S). Where gsadid = wx_x_xxxx is a key-value pair, in the example wx is the abbreviation of WeChat, 6 is the project number, and O9NT930S is a unique value that is randomly generated. The purpose of the randomly generated unique value is to identify different public numbers in subsequent data analysis Effect of communication.

Step 102: Configure a monitoring code for the H5 page.

In this embodiment, after adding the WeChat public account that promotes the H5 page, you can configure the monitoring code for the H5 page. First, the WeChat JS-SDK (collectively referred to as the js file below) and the monitored js file are introduced. Second, the monitoring configuration, WeChat JS-SDK configuration and WeChat JS-SDK sharing settings. The following describes the introduction of JS files and specific configuration information in detail:

1. Introduce WeChat JS files.

<scripttype = "text / javascript" src = "http: //res.wx.qq.com/open/js/jweixin-1.0.0.js"> </ script>; you need to pay attention to the introduction of WeChat JS files If https (Hyper Text Transfer Protocol over Secure Socket Layer) is enabled on the page, you need to introduce: https: //res.wx.qq.com/open/js/jweixin-1.0 .0.js, otherwise you will not be able to use JS-SDK successfully on iOS9.0 and above systems.

2. Introduce monitoring JS files.

<scripttype = "text / javascript" src = "http://wechat-recv.XXX.com/js/gswc.js"> </ script>

3. Monitor JS configuration.

The configuration monitoring gs.config must be completed before wx.config. <scripttype = "text / javascript" var userinfo = []; // Assign the user information returned by authorization to the userinfo variable. gs.config ({gs_debug: false, // optional, debug mode: enabled with value, closed by default.}, userinfo); <script>

The above userInfo is a JSON object converted from the JSON data package returned by the WeChat user authorization interface, the format is as follows: var userinfo = {"openid": "OPENID", // the unique identifier of the user "nickname": "NICKNAME", // User nickname "sex": 0, // user's gender, value is 1 when male, value is 2 when female, value is 0 is unknown "province": "PROVINCE", // fill in user profile Province "city": "CITY", // city filled in by user profile "country": "COUNTRY", // country filled in by user profile "headimgurl": "http://wx.qlogo.cn/mmopen / g3MonUZtNHkdmzicIlibx6iaFqAc56vxLS ", // user avatar url" unionid ":" o6_bmasdasdsad6_2sgVt7hMZOPfL "," subscribe ": -1 // whether the user is following};

Explanation:

Unionid: If it can't get it, it can be preset to the empty string, that is, "unionid": "" Subscribe: If it can't get it, it defaults to -1, that is, "subscribe": -1.

4, WeChat JS-SDK configuration

wx.config ({appId: "wxdxxxxxxxxxxxx", // required, the unique identifier of the public number timestamp: "", // required, the signature timestamp nonceStr: "", // required, the signature is generated randomly String signature: "", // required, signature jsApiList generated according to the signature algorithm: ["getNetworkType", "getLocation", "onMenuShareTimeline", "onMenuShareAppMessage" // If you have other business needs, you can continue to join other WeChat JS Interface]}); WeChat JSDDK sharing settings wx.ready (function () {varlink = location.hrefsplit ('#') [0]; var shareData = {title: "", // required, share title desc: " ", // optional, share description imgUrl:" ", // optional, share picture link: link, // required, share link success: function () {// callback function executed after user confirms sharing} , Cancel: function () {// callback function executed after the user cancels sharing}}; wx.onMenuShareAppMessage (gs.setShareAppMessage (shareData)); wx.onMenuShareTimeline (gs.setShareTimeline (shareData));}).

At this point, the monitoring code for H5 page configuration is completed.

Step 103: Obtain an operation log of the user operating the H5 page.

In this embodiment, after the monitoring code is configured for the H5 page, when the user operates the H5 page, that is, when the user accesses, shares, and / or leaves the H5 page, the user can access, share, and / or leave H5 through the monitoring code. The operation log of the page, where the operation log is a log in the IIS format, and the operation log includes an access log, a share log, and / or an exit log.

It should be noted that the operation log is related to the operations performed by the user on the H5 page. For example, if the user only visits and leaves the H5 page, there is only the access log and the leave log, but no shared log. Only the user shares the H5 page. , There will be shared logs.

It should be noted that there may also be logs in other formats, which are not specifically limited. In addition, the operation log may be stored in a log file. Specifically, when a user accesses, shares, and / or leaves the H5 page, it will trigger at this time. Send a request to the log receiving server, and store the operation log in the log file according to the request. Among them, the operation log can be stored by day, that is, the log data of the same day is placed in the same log file, or it can be stored by the week, that is, the log data of every seven days is placed in the same log file, or according to other time periods Storage is not limited. Take the daily storage as an example. For example, all logs on August 1 are placed in the 20170801.log file, and all logs on August 2 are placed in the 20170802.log file.

Step 104: Classify and analyze the request log to obtain target field information.

In this embodiment, the obtained logs in the IIS format can be classified and parsed to obtain target field information. As the foregoing, different operation logs can be obtained according to different operations performed by the user on the H5 page. Here, the IIS format logs The logs are classified and parsed, and different field information is obtained accordingly, including: field information corresponding to the access log (for example, field information such as gscmd, gsadid, and gsguid, etc.), and field information corresponding to the analysis log (for example, Field information such as gsopenid, gsfopenid, gsdestination, etc., and / or field information corresponding to the log (for example, field information such as gsversion, gsduration, GRIDSUMID, etc., specific but not limited), after obtaining the target field information, you can The target field information is stored in the big data platform corresponding to the unique value randomly generated for the H5 page when the promotion channel is configured to facilitate subsequent tracking.

Step 105: Determine target data according to the target field information.

In this embodiment, after the target field information is obtained, the target field information may be pre-processed to obtain target data, where the target data includes propagation attribute information and / or user attribute information, wherein the propagation attribute information Including: user dissemination trend data, dissemination path map data, KOL data, dissemination level data and / or access behavior data (including dwell time, access time, sharing destination, reading source), user attribute information includes: geographical distribution data , Gender distribution data, system type distribution data, network type distribution data, and model distribution data. Because users access the H5 page, the amount of recorded log data is relatively large, and they are direct and simple records of user behaviors, which cannot be directly used for display, so the pre-parsed target field information needs to be pre-processed. The main function of preprocessing is to query different types of data from big data platforms and process them to obtain user communication trend data, communication path map data, KOL data, communication level data, and access behavior data (including dwell time, access Time, sharing destination, reading source), and / or user attribute data (including geographical distribution, gender distribution, system type distribution, network type distribution, and model distribution).

Step 106: Synchronize the target data into the target data table.

In this embodiment, after the target data is obtained, the target data may be synchronized to the target data table. The target data table is a data table in a relational database, and the sub-data in the target data corresponds to different types of data tables. , Such as the propagation attribute data table, user attribute data table, and geographical distribution data table, the relational database stores a number of different types of data tables, including the target data table.

Step 107: Receive a display request.

Step 108: According to the display request, query the data corresponding to the display request from the relational database for display.

In this embodiment, after receiving the display request, the data corresponding to the display request can be queried from the database for display. The specific display process is not limited, for example, it can be displayed according to the time dimension, that is, according to the time of day, hour, etc., or it can be displayed according to the media dimension, for example, according to different promotional media (paid media, free media, etc.) For display, it can also be displayed according to other dimensions, such as the dimensions of the propagation path, access behavior, or user attributes, which are not specifically limited.

It should be noted that the data can be used to display the spreading effects of different promotion media and KOL from different angles through the display forms such as graphs, line charts, circle diagrams, relationship diagrams, histograms, and tables.

In summary, add a monitoring code to the H5 page to monitor the user ’s visit, share, and / or leave the H5 page, and analyze the log file obtained from the monitoring to obtain the field information corresponding to the user ’s visit to the H5 page. Users share the field information corresponding to the H5 page and / or the user leaves the field information corresponding to the H5 page, and pre-processes the field information to obtain the target data, and displays the target data to fully grasp the H5 page spread. The communication effect of the event, monitoring the sharing destination of H5 pages, reading source, communication level, communication path map and mining KOL, analyzing the communication effect and promotion of POE (that is, paid media, own media, earned media), and analyzing the communication process The contribution and sharing flow of all participants in the media, make full use of the spread performance of the WeChat public account H5 page, and analyze more reasonable ROI media and KOL for advertisers.

The embodiments of the present invention are described above from the perspective of the WeChat H5 propagation monitoring and analysis method, and the embodiments of the present invention are described below from the perspective of the WeChat H5 propagation monitoring and analysis device.

Referring to FIG. 2, an embodiment of the WeChat H5 propagation monitoring and analysis device in the embodiment of the present invention includes: a configuration unit 201 configured to configure a promotion channel, the promotion channel being a WeChat public account of an H5 page; the configuration unit also uses Add monitoring code on the H5 page.

The obtaining unit 202 is configured to obtain an operation log of a user operating an H5 page, where the H5 page is a web page added with a monitoring code, the operation log is an IIS format log, and the operation log includes an access log, a sharing log, and / or Leaving log; Parsing unit 203 is used to classify and analyze the operation log to obtain target field information, and the target field information includes access log, corresponding field information, corresponding field information in the sharing log, and / or corresponding information in the leaving log. Field information; a determining unit 204 for determining target data according to the target field information, the target data including propagation attribute data and / or user attribute data; a synchronization unit 205 for synchronizing the target data into the target data table, The target data table is a data table in a relational database. The propagation attribute data and the user attribute data correspond to different types of data tables. The relational database stores a plurality of different types of data tables, including the target data table. .

The presenting unit 206 is configured to present the target data.

The dialogue mode between the units of the WeChat H5 propagation monitoring and analysis device in this embodiment is as described in the embodiment shown in FIG. 1 above, and details are not described herein again.

In summary, add a monitoring code to the H5 page to monitor the user ’s visit, share, and / or leave the H5 page, and analyze the log file obtained from the monitoring to obtain the field information corresponding to the user ’s visit to the H5 page. Users share the field information corresponding to the H5 page and / or the user leaves the field information corresponding to the H5 page, and pre-processes the field information to obtain the target data, and displays the target data to fully grasp the H5 page spread. The communication effect of the event, monitoring the sharing destination of H5 pages, reading source, communication level, communication path map and mining KOL, analyzing the communication effect and promotion of POE (that is, paid media, own media, earned media), and analyzing the communication process The contribution and sharing flow of all participants in the media, make full use of the spread performance of the WeChat public account H5 page, and analyze more reasonable ROI media and KOL for advertisers.

Referring to FIG. 3, an embodiment of the present invention further provides a WeChat H5 propagation monitoring and analysis device 300. The WeChat H5 propagation monitoring and analysis device 300 includes a processor 301 and a memory 302. The above-mentioned configuration unit 201, acquisition unit 202, and analysis The unit 203, the determination unit 204, the synchronization unit 205, and the presentation unit 206 can be stored in the memory as program units, and the processor executes the above program units stored in the memory to implement corresponding functions.

The processor 301 includes a kernel, and the kernel retrieves a corresponding program unit from the memory. The kernel can set one or more, and update the user profile by adjusting the kernel parameters.

The memory 302 may include non-permanent memory, random access memory (RAM), and / or non-volatile memory in a computer-readable medium, such as read-only memory. Memory (ROM) or flash RAM, the memory includes at least one memory chip.

An embodiment of the present invention provides a storage medium on which a program is stored, and when the program is executed by a processor, the WeChat H5 propagation monitoring and analysis method is implemented.

An embodiment of the present invention provides a processor for running a program, wherein the WeChat H5 propagation monitoring and analysis method is executed when the program runs.

An embodiment of the present invention provides a device. The device includes a processor, a memory, and a program stored on the memory and can run on the processor. When the processor executes the program, the following steps are implemented: obtaining an operation log of a user operating an H5 page The H5 page is a web page with a monitoring code added, the operation log is a log in the IIS format, and the operation log includes an access log, a share log, and / or a leave log; the operation log is classified and analyzed, and Obtain target field information, which includes field information corresponding to the access log, field information corresponding to the sharing log, and / or field information corresponding to the exit log; determining target data according to the target field information , The target data includes propagation attribute data and / or user attribute data; and the target data is displayed.

Before the obtaining an operation request of the user to operate the H5 page, the method further includes: configuring a promotion channel, the WeChat public account of the H5 page; and configuring a monitoring code for the H5 page.

After determining the target data according to the target field letter, the method further includes: synchronizing the target data into a target data table, where the target data table is a data table in a relational database, the propagation attribute data, and all The user attribute data corresponds to different types of data tables, and the relational database stores a plurality of different types of data tables including the target data table.

Before displaying the target material, the method further includes: receiving a display request; and displaying the target material includes: querying, from the relational database, the display request corresponding to the display request according to the display request. Data for presentation.

After obtaining the operation log of the user operating the H5 page, the method further includes: storing the operation log in a log file.

The equipment in this article can be server, PC, PAD, mobile phone, etc.

This application also provides a computer program product that, when executed on a data processing device, is suitable for executing a program initialized with the following method steps: obtaining an operation log of a user operating an H5 page, which is a web page with a monitoring code added Page, the operation log is an IIS format log, and the operation log includes an access log, a sharing log, and / or a departure log; the operation log is classified and parsed to obtain target field information, and the target field The information includes field information corresponding to the access log, field information corresponding to the sharing log, and / or field information corresponding to the exit log; the target data is determined according to the target field information, and the target data includes propagation attribute data and / Or user attribute data; displaying the target data.

Before the obtaining an operation request of the user to operate the H5 page, the method further includes: configuring a promotion channel, the WeChat public account of the H5 page; and configuring a monitoring code for the H5 page.

After determining the target data according to the target field letter, the method further includes: synchronizing the target data into a target data table, where the target data table is a data table in a relational database, the propagation attribute data, and all The user attribute data corresponds to different types of data tables, and the relational database stores a plurality of different types of data tables including the target data table.

Before displaying the target material, the method further includes: receiving a display request; and displaying the target material includes: querying, from the relational database, the display request corresponding to the display request according to the display request. Data for presentation.

After obtaining the operation log of the user operating the H5 page, the method further includes: storing the operation log in a log file.

Those skilled in the art should understand that the embodiments of the present application may be provided as a method, a system, or a computer program product. Therefore, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Moreover, this application may use one or more computer-usable storage media (including but not limited to magnetic disk memory, CD-ROM (Compact Disc Read-Only Memory, CD-ROM, Memory disc), optical memory, etc.).

This application is described with reference to the flowcharts and / or block diagrams of the methods, devices (systems), and computer program products in the embodiments of this application. It should be understood that each process and / or block in the flowchart and / or block diagram, and a combination of the process and / or block in the flowchart and / or block diagram may be implemented by computer program instructions. These computer program instructions can be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing device to generate a machine for instructions executed by the processor of the computer or other programmable data processing device Means are generated for implementing the functions specified in one or more of the flowcharts and / or one or more of the block diagrams.

These computer program instructions can also be stored in computer readable memory that can guide a computer or other programmable data processing device to work in a specific manner, so that the instructions stored in the computer readable memory produce a manufactured article including a command device The instruction device implements the functions specified in a flowchart or a plurality of processes and / or a block or a plurality of blocks in the block diagram.

These computer program instructions can also be loaded on a computer or other programmable data processing equipment, so that a series of operating steps can be performed on the computer or other programmable equipment to generate computer-implemented processing, and thus on the computer or other programmable equipment The instructions executed on the steps provide steps for implementing the functions specified in one or more of the flowcharts and / or one or more of the block diagrams.

In a typical configuration, a computing device includes one or more processors (CPUs), input / output interfaces, network interfaces, and memory.

Memory may include non-permanent memory, random access memory (RAM), and / or non-volatile memory in computer-readable media, such as read-only memory (ROM) or flash memory ( flash RAM).

Memory is an example of a computer-readable medium.

Computer-readable media includes permanent and non-permanent, removable and non-removable media. Information can be stored by any method or technology. Information can be computer-readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), and other types of random access memory (RAM) , Read-only memory (ROM), electronic erasable rewritable read-only memory (EEPROM), flash memory or other memory technology, read-only disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic tape cartridges, magnetic tape storage or other magnetic storage devices, or any other non-transmission media, may be used to store information that can be accessed by computing devices. As defined herein, computer-readable media does not include temporary computer-readable media (transitory media), such as modulated data signals and carrier waves.

It should also be noted that the terms "including," "including," or any other variation thereof are intended to encompass non-exclusive inclusion, so that a process, method, product, or device that includes a range of elements includes not only those elements, but also Other elements not explicitly listed, or those that are inherent to such a process, method, product, or device. Without more restrictions, the elements defined by the sentence "including a ..." do not exclude the existence of other identical elements in the process, method, product or equipment including the elements.

Those skilled in the art should understand that the embodiments of the present application may be provided as a method, a system or a computer program product. Therefore, this application may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Moreover, this application may take the form of a computer program product implemented on one or more computer-usable storage media (including but not limited to magnetic disk memory, CD-ROM, optical memory, etc.) containing computer-usable code. .

The above are only examples of the present application and are not intended to limit the present application. For those skilled in the art, this application may have various modifications and changes. Any modification, equivalent replacement, or improvement made within the spirit and principle of this application shall be included in the scope of the patent application for this application.

Claims (8)

A WeChat H5 propagation monitoring analysis method, comprising: obtaining an operation log of a user operating an H5 page, the H5 page being a web page with a monitoring code added, the operation log being a log in the IIS format, and the operation The log includes an access log, a sharing log, and / or a departure log; the operation log is classified and analyzed to obtain target field information, and the target field information includes field information corresponding to the access log and field corresponding to the sharing log Information and / or corresponding field information in the exit log; determining target data according to the target field information, the target data including propagation attribute data and / or user attribute data; displaying the target data; wherein, Before the first operation request for the user to operate the H5 page is obtained, the method further includes: configuring a promotion channel, wherein the promotion channel is a WeChat public account that promotes the H5 page, and configuring the promotion channel includes creating a monitoring project , And add a promotion channel for this monitoring project, so as to promote the WeChat public account of each H5 page Unique promotional link; H5 configured to monitor the code page. The method according to item 1 of the scope of patent application, wherein after determining the target data according to the target field letter, the method further comprises: synchronizing the target data to a target data table, the target data The table is a data table in a relational database. The propagation attribute data and the user attribute data respectively correspond to different types of data tables. The relational database stores a plurality of different data including the target data table. Type of data sheet. The method according to item 2 of the scope of patent application, wherein before the displaying of the target material, the method further comprises: receiving a display request; and displaying the target material includes: according to the display Request to query, from the relational database, materials corresponding to the display request for display. The method according to item 1 of the scope of patent application, wherein after obtaining the operation log of the user operating the H5 page, the method further comprises: storing the operation log in a log file. A WeChat H5 monitoring and analysis device, comprising: an obtaining unit for obtaining an operation log of a user operating an H5 page, wherein the H5 page is a web page with a monitoring code added, and the operation log is a log in the IIS format, In addition, the operation log includes an access log, a share log, and / or a departure log; a parsing unit is configured to classify and parse the operation log to obtain target field information, and the target field information includes fields corresponding to the access log Bit information, field information corresponding to the sharing log, and / or field information corresponding to the leaving log; a determining unit, configured to determine target data according to the target field information, the target data including propagation attribute data and / or use Attribute data; a display unit for displaying the target data; wherein the device further includes: a configuration unit for configuring a promotion channel, wherein the promotion channel is a WeChat public account that promotes the H5 page , The configuration promotion channel includes creating a monitoring project, and adding a promotion channel to the monitoring project, so as to promote He said micro-channel public H5 page number generated unique promotional link; the configuration unit is further configured to monitor the code page to add the H5. The device according to item 5 of the scope of patent application, wherein the device further comprises: a synchronization unit configured to synchronize the target data to a target data table, where the target data table is a data table in a relational database The propagation attribute data and the user attribute data respectively correspond to different types of data tables, and the relational database stores a plurality of different types of data tables including the target data table. A processor is characterized in that the processor is used to run a computer program, and when the computer program runs, the method according to any one of claims 1 to 4 of the scope of patent application is executed. A computer-readable storage medium having stored thereon a computer program, characterized in that when the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 4 of the scope of patent application are implemented.