CN109345310A - A kind of advertisement sending method based on display terminal, system and storage medium - Google Patents
A kind of advertisement sending method based on display terminal, system and storage medium Download PDFInfo
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- CN109345310A CN109345310A CN201811162650.0A CN201811162650A CN109345310A CN 109345310 A CN109345310 A CN 109345310A CN 201811162650 A CN201811162650 A CN 201811162650A CN 109345310 A CN109345310 A CN 109345310A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0252—Targeted advertisements based on events or environment, e.g. weather or festivals
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V20/00—Scenes; Scene-specific elements
- G06V20/20—Scenes; Scene-specific elements in augmented reality scenes
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- Environmental & Geological Engineering (AREA)
- Economics (AREA)
- Marketing (AREA)
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Abstract
The invention discloses a kind of advertisement sending method based on display terminal, system and storage mediums, the advertisement sending method based on display terminal, image information collecting device is opened including display terminal, advertisement play area pictorial information or video information are obtained, and the pictorial information or video information that will acquire are sent to server;The server receives and identifies the identification information in pictorial information or video information, transfers the corresponding advertising information of identification information, and the advertising information is sent to display terminal;The display terminal receives and plays the advertising information.And then it obtains and can reach preferable advertisement dissemination for the mark with user and on carry-on articles, the quick and targeted push interested content of user.
Description
Technical field
The present invention relates to advertisement pushing field more particularly to a kind of advertisement sending method based on display terminal, it is
System and storage medium.
Background technique
With the development of internet technology and internet thinking it is universal, more and more terminal devices increase for a long time
The research and development of function are runed, advertising business is one of most common operation business.Most of advertisement is all actively to push by force, very much
It is not the interested content of user, advertisement dissemination is poor.Guessed there are also some by collecting the historical operating data of user
The interested content of user is surveyed, advertisement pushing is targetedly carried out, but is directed to the advertisement terminal of public domain, user's mobility
By force, historical data is substantially zeroed, it is difficult to carry out effective specific aim push.The present invention, by with user and carry-on articles
On mark identified, quickly and targetedly push the interested content of user, can achieve preferable advertizing
Effect.
Therefore, defect exists in the prior art, have much room for improvement and develops.
Summary of the invention
The technical problem to be solved in the present invention is that in view of the above drawbacks of the prior art, providing a kind of whole based on display
Advertisement sending method, mobile terminal and the storage medium at end, it is intended to solve the advertisement by force of active in the prior art, propagate effect
The problem of fruit difference.
The technical proposal for solving the technical problem of the invention is as follows:
A kind of advertisement sending method based on display terminal, wherein include:
Display terminal opens image information collecting device, obtains advertisement play area pictorial information or video information, and will acquire
Pictorial information or video information be sent to server;
The server receives and identifies the identification information in pictorial information or video information, transfers the corresponding advertisement of identification information
Information, and the advertising information is sent to display terminal;
The display terminal receives and plays the advertising information.
The advertisement sending method based on display terminal, wherein the server receive and identify pictorial information or
Identification information in video information transfers the corresponding advertising information of identification information, and the advertising information is sent to display eventually
Before end further include:
Display terminal opens image information collecting device, obtains the background picture information of advertisement play area, and is sent to service
Device；
The server identifies the background picture information, judges with the presence or absence of identification information in the background picture information, if
It is then to be stored as background identification information；The background identification information includes background mark and its position.
The advertisement sending method based on display terminal, wherein the server receive and identify pictorial information or
Identification information in video information transfers the corresponding advertising information of identification information, and the advertising information is sent to display eventually
Before end further include:
Display terminal opens image information collecting device, obtains the pictorial information or video information of advertisement play area, and sends
To server；
The server receives and identifies the identification information in pictorial information or video information；The identification information include mark and
Its position；
Judge whether mark in the identification information identified in preset time and its position are all identical；
If so, being background identification information by the identification information storage.
The advertisement sending method based on display terminal, wherein the server receive and identify pictorial information or
Identification information in video information transfers the corresponding advertising information of identification information, and the advertising information is sent to display eventually
End specifically includes；
The server receives the pictorial information or video information；
Identify that the identification information in pictorial information or video information, the identification information include mark and its position；
Effective identification information is obtained from the identification information of identification；
The corresponding advertising information of effective identification information is transferred, and the advertising information is sent to display terminal.
The advertisement sending method based on display terminal, wherein in the identification pictorial information or video information
Identification information specifically includes:
When server receives pictorial information, the identification information in pictorial information is identified；
When server receives video information, single frames pictorial information is intercepted from video information, and identify single frames pictorial information
In identification information.
The advertisement sending method based on display terminal, wherein obtained in the identification information from identification effective
Identification information specifically includes:
Judge that the background in mark and its position and background identification information in the identification information of identification identifies and its whether is position
It is identical；
If so, deleting the identification information；
If it is not, being effective identification information by the identification information storage.
The advertisement sending method based on display terminal, wherein described if it is not, being effective by the identification information storage
Identification information further include:
The server records the recognition time and identification number of same effective identification information；
All effective identification informations recognized are sorted in such a way that identification number successively decreases, establish identification queue.
The advertisement sending method based on display terminal, wherein described to transfer effective identification information corresponding
Advertising information, and the advertising information is sent to display terminal and is specifically included:
According to identification queue, the corresponding advertising information of effective identification information is transferred one by one, and the advertising information is sent to aobvious
Show terminal.
It is as follows that present invention solution technical problem additionally uses another technical solution: a kind of advertisement pushing based on display terminal
System comprising:
Display terminal, for opening image information collecting device, acquisition advertisement play area pictorial information or video information, and
The pictorial information or video information that will acquire are sent to server, and receive and play advertising information；
It is corresponding wide to transfer identification information for receiving and identifying the identification information in pictorial information or video information for server
Information is accused, and the advertising information is sent to display terminal.
It is as follows that present invention solution technical problem additionally uses another technical solution: a kind of storage medium, wherein the storage
Media storage has the advertisement pushing program based on display terminal, and the advertisement pushing program based on display terminal is held by processor
When row, as above described in any item advertisement sending methods based on display terminal are realized.
Compared with prior art, a kind of advertisement sending method based on display terminal provided by the invention, due to using:
Display terminal opens image information collecting device, obtains advertisement play area pictorial information or video information, and the figure that will acquire
Piece information or video information are sent to server;The server receives and identifies the letter of the mark in pictorial information or video information
Breath, transfers the corresponding advertising information of identification information, and the advertising information is sent to display terminal;The display terminal receives
And play the advertising information.And then it obtains and quickly and can be directed to for the mark with user and on carry-on articles
The interested content of push user of property, reaches preferable advertisement dissemination.
Detailed description of the invention
Fig. 1 is the flow chart of the advertisement sending method in first embodiment of the invention based on display terminal.
Fig. 2, Fig. 3 and Fig. 4 are the part processes of the advertisement sending method in first embodiment of the invention based on display terminal
Figure.
Fig. 5 is the flow chart of the advertisement push system in second embodiment of the invention based on display terminal.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer and more explicit, right as follows in conjunction with drawings and embodiments
The present invention is further described.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and do not have to
It is of the invention in limiting.
Referring to Fig. 1, a kind of advertisement sending method S10 based on display terminal is provided in first embodiment of the invention,
The following steps are included:
Step S11, display terminal opens image information collecting device, obtains advertisement play area pictorial information or video information,
And the pictorial information or video information that will acquire are sent to server;
Step S13, the described server receives and identifies the identification information in pictorial information or video information, transfers identification information pair
The advertising information answered, and the advertising information is sent to display terminal;
Step S14, the described display terminal receives and plays the advertising information.
Specifically, the identification information is trademark information, LOGO information or brand message.In business television, advertisement machine, square
Increase image collecting device on the display terminals such as shaped screen, described image acquisition device obtains the display terminal pair for acquiring
The pictorial information or video information in advertisement play area answered, wherein the advertisement play area be it is described can light see display
The region of terminal plays picture；
It is appreciated that the display terminal opens image information collecting device when to display terminal advertisement, acquires and obtain
Take advertisement play area pictorial information or video information；Meanwhile the display terminal is connected by cable network or wireless network
Connect server, after the display terminal obtains pictorial information or video information, to by software or hardware to the picture
Information or video information are encoded, and the pictorial information or video information are sent to server, i.e., believe the picture
Breath coding or video information coding are sent to server.
After the server receives pictorial information or video information, identify effective in the pictorial information or video information
Identification information；After identification obtains effective identification information, the corresponding advertising information of effective identification information is transferred, and by institute
It states advertising information and is sent to display terminal;The display terminal receives and plays the advertising information；It is appreciated that by using
Above-mentioned technical proposal, and then be the identification information realized for user and on carry-on articles, it pushes away quickly and targetedly
The interested content of user is sent, preferable advertisement dissemination is reached.
Please continue to refer to Fig. 1, in some exemplary embodiment, before the step S13 further include:
Step S12, server obtains and stores background identification information；
Please further combined with Fig. 2, specifically, the step S12 includes:
Step S121a, display terminal opens image information collecting device, obtains the background picture information of advertisement play area, and
It is sent to server；
Step S12b, the described server identifies the background picture information, judges in the background picture information with the presence or absence of mark
Information is known, if so, being stored as background identification information；The background identification information includes background mark and its position.
It should be noted that above-mentioned background picture refers to when not having user in display terminal advertisement play area, it is captured
Pictorial information, record has mark and location information on the pictorial information；It through the above technical solution can be timely and effectively
Obtain background identification information.
Please further combined with Fig. 3, while the step S12 can also be comprised the steps of:
Step S121b, display terminal opens image information collecting device, obtains the pictorial information or video letter of advertisement play area
Breath, and it is sent to server；
Step S122b, the described server receives and identifies the identification information in pictorial information or video information, the identification information
Including mark and its position；
Step S123b, judge whether mark in the identification information identified in preset time and its position are all identical；
Step S124b, if so, being background identification information by the identification information storage.
It, through the above scheme can be with it should be noted that the preset time can be modified by server
It realizes and acquires and update in real time the background identification information.
Please further combined with Fig. 4, in other better embodiments, the step S13 is specifically included:
Step S131, the described server receives the pictorial information or video information；
Step S132, identify that the identification information in pictorial information or video information, the identification information include mark and its position；
Step S133, the effective identification information obtained from the identification information of identification；
Step S134, the corresponding advertising information of effective identification information is transferred, and the advertising information is sent to display eventually
End.
It can be with timely and effectively identification marking information, and the wiping out background mark in identification information by the technical solution
Information obtains effective identification information, corresponding advertising information is transferred for effective identification information again later, finally by the advertisement
Information is sent to display terminal.
Further, the step S132 is specifically included:
When server receives pictorial information, the identification information in pictorial information is identified；
When server receives video information, single frames pictorial information is intercepted from video information, and identify single frames pictorial information
In identification information.
It is appreciated that the server is in identification marking information, first have to that judgement receives be pictorial information or
Video information；To the identification information in pictorial information server meeting Direct Recognition pictorial information；, for video information server head
First video information can be intercepted plurality of pictures information, then the identification information in identification pictorial information.It is special by above-mentioned technology
Sign can timely and effectively obtain the identification information in advertisement play area.
Meanwhile told step S133 is specifically included:
Judge that the background in mark and its position and background identification information in the identification information of identification identifies and its whether is position
It is identical；
If so, deleting the identification information；
If it is not, being effective identification information by the identification information storage.
Obvious, by the identification information and background identification information of matching identification, effectively mark letter can be quickly recognized
Breath effectively avoids background identification information from influencing promotion of the server to advertising information.
Further, described if it is not, by the identification information storage be effective identification information further include:
The server records the recognition time and identification number of same effective identification information；
All effective identification informations recognized are sorted in such a way that identification number successively decreases, establish identification queue.
It is appreciated that the server when identifying effective identification information, understands synchronous recording effective identification information
Recognition time, and identification number；That is, there is multiple identified situation in same effective identification information.Further
, the server by all effective identification informations recognized according to identified number, successively descending, i.e., from identification number
It is more to few successively to sort, identification queue is established, and one-to-one sequence sequence is established to effective identification information in identification queue
Number.
Further, the step S134 is specifically included:
According to identification queue, the corresponding advertising information of effective identification information is transferred one by one, and the advertising information is sent to aobvious
Show terminal.
The server more to identifies the few sequence of number, successively adjusts one by one according to the identification queue, self-identifying number
The corresponding advertising information of effective identification information is taken, the advertising information is then sent to display terminal.Pass through above-mentioned technical side
Case may be implemented server for effective identification information and transfer advertising information, effectively improves the effect of advertisement broadcasting.
In other embodiments, the advertisement sending method S10 based on display terminal further includes push reference
Value N is used to play in identification queue when the display terminal, the corresponding advertising information of the last one effective identification information, and
In the case where still not recognizing effective identification information, one is provided for the advertisement sending method S10 based on display terminal
The standard that advertisement plays.
Specifically, the advertisement sending method S10 based on display terminal play identification queue in the last one have
The corresponding advertising information of identification information is imitated, and in the case where still not recognizing effective identification information, according to push ginseng
The size for examining value N carries out advertisement information play, and the corresponding push reference value N value of identification information is smaller, and the identification information is corresponding
The more preferential push of advertisement plays.
Further, the push reference value N=A*(1-X)+B*X, wherein A is effective identification information in identification queue
Sequence serial number, B is identification information priority, and X is the weighted value of A and B, and the numerical value of 0≤X≤1, the X can preset, and
It is defaulted as 0.5;It should be noted that identification information priority B can preset or change, specifically, the mark is believed
Breath priority B can be configured according to advertising expenditure.
Meanwhile it if being pushed when push reference value N value is identical according to the X value；Specifically as X > 0.5, mark
The small corresponding advertisement of the corresponding B value of information preferentially pushes broadcasting；As X≤0.5, the corresponding A value of effective identification information is small
Corresponding advertisement preferentially push broadcasting.It is appreciated that by algorithm equilibrium automatic identification result and pre-set priority to wide
The influence of push result is accused, it is more flexible to meet various advertisement pushing demands.
Referring to Fig. 5, a kind of advertisement push system 20 based on display terminal is provided in the second embodiment of the present invention,
Comprising:
Display terminal 21, for opening image information collecting device, acquisition advertisement play area pictorial information or video information,
And the pictorial information or video information that will acquire are sent to server 22, and receive and play the advertising information；
It is corresponding to transfer identification information for receiving and identifying the identification information in pictorial information or video information for server 22
Advertising information, and the advertising information is sent to display terminal 21.
A kind of storage medium is provided in the third embodiment of the present invention, wherein the storage medium is stored with based on aobvious
Show the advertisement pushing program of terminal, when the advertisement pushing program based on display terminal is executed by processor, realizes the present invention
The step of advertisement sending method described in first embodiment based on display terminal and function.
In conclusion the advertisement sending method provided by the present invention based on display terminal, is opened due to display terminal and is schemed
Pictorial information or the video letter that as information collecting device, obtains advertisement play area pictorial information or video information, and will acquire
Breath is sent to server;The server receives and identifies the identification information in pictorial information or video information, transfers mark letter
Corresponding advertising information is ceased, and the advertising information is sent to display terminal;The display terminal is received and is played described wide
Accuse information.And then the identification information that can be directed to user and on carry-on articles is obtained, quick and targetedly push
The interested content of user, reaches preferable advertisement dissemination.
It should be understood that the application of the present invention is not limited to the above for those of ordinary skills can
With improvement or transformation based on the above description, all these modifications and variations all should belong to the guarantor of appended claims of the present invention
Protect range.
Claims (10)
1. a kind of advertisement sending method based on display terminal characterized by comprising
Display terminal opens image information collecting device, obtains advertisement play area pictorial information or video information, and will acquire
Pictorial information or video information be sent to server;
The server receives and identifies the identification information in pictorial information or video information, transfers the corresponding advertisement of identification information
Information, and the advertising information is sent to display terminal;
The display terminal receives and plays the advertising information.
2. the advertisement sending method according to claim 1 based on display terminal, which is characterized in that the server receives
And identify the identification information in pictorial information or video information, transfer the corresponding advertising information of identification information, and by the advertisement
Information is sent to before display terminal further include:
Display terminal opens image information collecting device, obtains the background picture information of advertisement play area, and is sent to service
Device；
The server identifies the background picture information, judges with the presence or absence of identification information in the background picture information, if
It is then to be stored as background identification information；The background identification information includes background mark and its position.
3. the advertisement sending method according to claim 2 based on display terminal, which is characterized in that the server receives
And identify the identification information in pictorial information or video information, transfer the corresponding advertising information of identification information, and by the advertisement
Information is sent to before display terminal further include:
Display terminal opens image information collecting device, obtains the pictorial information or video information of advertisement play area, and sends
To server；
The server receives and identifies the identification information in pictorial information or video information, the identification information include mark and
Its position；
Judge whether mark in the identification information identified in preset time and its position are all identical；
If so, being background identification information by the identification information storage.
4. the advertisement sending method according to claim 2 or 3 based on display terminal, which is characterized in that the server
The identification information in pictorial information or video information is received and identified, transfers the corresponding advertising information of identification information, and will be described
Advertising information is sent to display terminal and specifically includes；
The server receives the pictorial information or video information；
Identify that the identification information in pictorial information or video information, the identification information include mark and its position；
Effective identification information is obtained from the identification information of identification；
The corresponding advertising information of effective identification information is transferred, and the advertising information is sent to display terminal.
5. the advertisement sending method according to claim 4 based on display terminal, which is characterized in that the identification picture letter
Identification information in breath or video information specifically includes:
When server receives pictorial information, the identification information in pictorial information is identified；
When server receives video information, single frames pictorial information is intercepted from video information, and identify single frames pictorial information
In identification information.
6. the advertisement sending method according to claim 5 based on display terminal, which is characterized in that the mark from identification
Effective identification information is obtained in knowledge information to specifically include:
Judge that the background in mark and its position and background identification information in the identification information of identification identifies and its whether is position
It is identical；
If so, deleting the identification information；
If it is not, being effective identification information by the identification information storage.
7. the advertisement sending method according to claim 6 based on display terminal, which is characterized in that described if it is not, should
Identification information storage is effective identification information further include:
The server records the recognition time and identification number of same effective identification information；
All effective identification informations recognized are sorted in such a way that identification number successively decreases, establish identification queue.
8. the advertisement sending method according to claim 7 based on display terminal, which is characterized in that described transfer described has
The corresponding advertising information of identification information is imitated, and the advertising information is sent to display terminal and is specifically included:
According to identification queue, the corresponding advertising information of effective identification information is transferred one by one, and the advertising information is sent to aobvious
Show terminal.
9. a kind of advertisement push system based on display terminal characterized by comprising
Display terminal, for opening image information collecting device, acquisition advertisement play area pictorial information or video information, and
The pictorial information or video information that will acquire are sent to server, and receive and play advertising information；
It is corresponding wide to transfer identification information for receiving and identifying the identification information in pictorial information or video information for server
Information is accused, and the advertising information is sent to display terminal.
10. a kind of storage medium, which is characterized in that the storage medium is stored with the advertisement pushing program based on display terminal,
When the advertisement pushing program based on display terminal is executed by processor, such as the described in any item bases of claim 1-8 are realized
In the advertisement sending method of display terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811162650.0A CN109345310A (en) | 2018-09-30 | 2018-09-30 | A kind of advertisement sending method based on display terminal, system and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811162650.0A CN109345310A (en) | 2018-09-30 | 2018-09-30 | A kind of advertisement sending method based on display terminal, system and storage medium |
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| CN109345310A true CN109345310A (en) | 2019-02-15 |
Family
ID=65308190
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| Application Number | Title | Priority Date | Filing Date |
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| CN201811162650.0A Pending CN109345310A (en) | 2018-09-30 | 2018-09-30 | A kind of advertisement sending method based on display terminal, system and storage medium |
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