CN110580640A - Information pushing and receiving method, terminal, data processing server and system - Google Patents
Information pushing and receiving method, terminal, data processing server and system Download PDFInfo
- Publication number
- CN110580640A CN110580640A CN201910838197.9A CN201910838197A CN110580640A CN 110580640 A CN110580640 A CN 110580640A CN 201910838197 A CN201910838197 A CN 201910838197A CN 110580640 A CN110580640 A CN 110580640A
- Authority
- CN
- China
- Prior art keywords
- advertisement
- target
- carrier
- information
- terminal
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000000034 method Methods 0.000 title claims abstract description 79
- 238000012545 processing Methods 0.000 title claims abstract description 48
- 239000000463 material Substances 0.000 claims abstract description 121
- 239000000969 carrier Substances 0.000 claims abstract description 21
- 238000012216 screening Methods 0.000 claims description 22
- 230000003068 static effect Effects 0.000 claims description 22
- 238000010586 diagram Methods 0.000 description 16
- 238000003384 imaging method Methods 0.000 description 4
- 238000001914 filtration Methods 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
- 238000004590 computer program Methods 0.000 description 1
- 238000013135 deep learning Methods 0.000 description 1
- 238000000605 extraction Methods 0.000 description 1
- 230000006870 function Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000003287 optical effect Effects 0.000 description 1
- 230000008447 perception Effects 0.000 description 1
- 239000007787 solid Substances 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Physics & Mathematics (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Theoretical Computer Science (AREA)
- Strategic Management (AREA)
- General Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- General Engineering & Computer Science (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
the invention provides an advertisement information pushing and receiving method, a terminal, a data processing server and a system, which can find corresponding target advertisement materials in each advertisement material based on target images of advertisements and carrier characteristic information of advertisement carriers, and further, the terminal can be used for pushing target content information corresponding to the target advertisement materials.
Description
Technical Field
The invention relates to the field of outdoor advertisements, in particular to an advertisement information pushing and receiving method, a terminal, a data processing server and a system.
background
the advertisement carrier can represent the publishing mode of the advertisement. In the advertisement carrier, an advertisement object may be displayed, which may be a static advertisement, such as a picture, or a dynamic advertisement, such as a video.
In the related art, an electronic terminal, such as a mobile phone or a tablet computer, may obtain target content information associated with an advertisement based on the advertisement content, where the target content information may be, for example, specific content associated with the advertisement or a link address of the specific content. In order to achieve the acquisition of the target content information, it is generally necessary to add an identification code such as a two-dimensional code or a barcode to the advertisement content.
however, the two-dimensional code and the barcode which are additionally added have potential safety hazards, and if other people change and attach the two-dimensional code without permission, property or private information is easily leaked due to scanning of the wrong two-dimensional code.
Disclosure of Invention
The invention provides an advertisement information pushing and receiving method, a terminal, a data processing server and a system, which aim to solve the problem that additional two-dimensional codes and bar codes have potential safety hazards.
According to a first aspect of the present invention, there is provided an advertisement information pushing method, applied to a data processing server, including:
acquiring a target image, wherein the target image is provided with a target advertisement carrier which is displaying an advertisement object, and the target image is acquired by a terminal and is sent to the data processing server side; the advertisement object is a static advertisement or a dynamic advertisement;
identifying carrier characteristic information of the target advertisement carrier; the carrier characteristic information is used for representing the content of the corresponding advertisement carrier different from other at least partial advertisement carriers;
Screening all advertisement materials according to the identified carrier characteristic information of the target advertisement carrier to determine candidate materials;
Sending target content information corresponding to the target advertisement material in the candidate materials to the terminal, or: instructing a target company server corresponding to the target advertisement carrier to send the target content information to the terminal;
The target advertisement material is determined in each candidate material by the data processing server or the target company server according to the target image.
Optionally, the carrier characteristic information includes at least one of: the number information recorded in the corresponding advertisement carrier; non-number information recorded in a corresponding advertisement carrier; shape information corresponding to the advertisement carrier; position information corresponding to the advertisement carrier; type information corresponding to the advertisement carrier; company information corresponding to the advertisement carrier.
Optionally, the target advertisement material is determined by matching the target image and each candidate material after the data processing server or the target company server performs image matching on the target image and each candidate material.
Optionally, if the advertisement object is a dynamic advertisement, then: and the playing time of the candidate material for image matching is matched with the time when the terminal collects the target image.
Optionally, screening advertisement materials according to the carrier characteristic information of the target advertisement carrier, and determining candidate materials, including:
And determining the candidate materials according to the carrier characteristic information of the identified target advertisement carrier, the pre-stored carrier characteristic information of the advertisement carrier to which each advertisement material belongs and the position information when the target image is collected by the terminal.
optionally, the carrier characteristic information of the advertisement carrier to which the candidate material belongs is the same as the carrier characteristic information of the target advertisement carrier.
Optionally, the position information of the advertisement carrier to which the candidate material belongs is located near the position information when the terminal collects the target image.
Optionally, if the advertisement materials are respectively stored in company servers of companies, and the identified carrier characteristic information includes company information, then:
After determining candidate materials in each advertisement material according to the carrier characteristic information of the target advertisement carrier, the method further comprises the following steps:
and sending the target image to the target company server, so that the target company server determines the target advertisement material in each candidate material according to the target image, wherein the target company server is determined by the data processing server according to the identified company information.
Optionally, after determining candidate materials in each advertisement material according to the carrier characteristic information of the target advertisement carrier, the method further includes:
And sending the carrier characteristic information of the target advertisement carrier to the target company server, so that the target company server screens the candidate materials again according to the carrier characteristic information.
according to a second aspect of the present invention, there is provided a data processing server, comprising a processor and a memory,
The memory is used for storing codes and related data;
The processor is configured to execute the codes in the memory to implement the information pushing method of the advertisement related to the first aspect and the optional aspects thereof.
according to a third aspect of the present invention, there is provided an advertisement information receiving method, applied to a terminal, including:
Acquiring a target image, wherein the target image is provided with a target advertisement carrier which is displaying an advertisement object, and the advertisement object is a static advertisement or a dynamic advertisement;
sending the target image to a data processing server related to the second aspect and alternatives thereof;
and receiving target content information sent by the data processor or the target company server.
according to a fourth aspect of the present invention, there is provided a terminal comprising a processor and a memory,
the memory is used for storing codes and related data;
The processor is configured to execute the codes in the memory to implement the method for receiving information of advertisement according to the third aspect and the optional embodiments thereof.
According to a fifth aspect of the present invention, there is provided an advertisement information push system, including: a data processing server according to the second aspect and its alternatives, and a terminal according to the fourth aspect and its alternatives.
according to the advertisement information pushing and receiving method, the terminal, the data processing server side and the system, the corresponding target advertisement materials can be found in the advertisement materials based on the target images of the advertisements and the carrier characteristic information of the advertisement carriers, further, the terminal can be used for pushing the target content information corresponding to the target advertisement materials, the process can be achieved based on the information of the advertisements (namely the advertisement carriers and the advertisement objects), identification codes such as two-dimensional codes and bar codes which are additionally added are not needed, potential safety hazards caused by the fact that the identification codes are additionally added are avoided, and safety is effectively improved.
Meanwhile, the advertising carrier can be more attractive due to the fact that an additional identification code does not need to be configured.
in addition, because the characteristic information of the carrier is different from the identification codes such as the two-dimensional code and the bar code, the requirement on the definition of image acquisition can not be limited to a higher requirement, and in contrast, in the prior art, if the speed of scanning the two-dimensional code and the bar code is too fast, for example, the two-dimensional code and the bar code are scanned in the vehicle traveling process, the situation that the scanning is difficult to succeed is easily caused, that is, the identification code image which can be identified is difficult to obtain. Therefore, the embodiment can also be beneficial to improving the identification accuracy rate, so that the success rate of information pushing is improved.
drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a first flowchart illustrating an information pushing method for advertisement according to an embodiment of the present invention;
FIGS. 2a to 2e are schematic structural diagrams of static advertisements according to an embodiment of the present invention;
FIGS. 3a and 3b are schematic structural diagrams of dynamic advertisements according to an embodiment of the present invention;
FIG. 4 is a schematic diagram of a movable advertisement according to an embodiment of the present invention;
FIG. 5 is a flowchart illustrating a second method for pushing advertisement information according to an embodiment of the present invention;
FIG. 6 is a schematic diagram illustrating the principle of target image acquisition in one embodiment of the present invention;
FIG. 7 is a flowchart illustrating step S131 according to an embodiment of the present invention;
FIG. 8 is a third flowchart illustrating an information pushing method for advertisement according to an embodiment of the present invention;
FIG. 9 is a fourth flowchart illustrating an information pushing method for advertisement according to an embodiment of the present invention;
FIG. 10 is a block diagram of a data processing server according to an embodiment of the present invention;
FIG. 11 is a flow chart illustrating a method for receiving advertisement information according to an embodiment of the present invention;
fig. 12 is a schematic configuration diagram of a terminal in an embodiment of the present invention;
FIG. 13 is a first schematic diagram illustrating a configuration of an advertisement information pushing system according to an embodiment of the present invention;
Fig. 14 is a schematic structural diagram of an information push system for advertisement according to an embodiment of the present invention.
Detailed Description
the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
the technical solution of the present invention will be described in detail below with specific examples. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.
Fig. 1 is a first flowchart illustrating an information pushing method for advertisement according to an embodiment of the present invention.
Referring to fig. 1, an advertisement information pushing method applied to a data processing server includes:
S11: and acquiring a target image.
The target image can be understood as an image which is collected by the terminal and sent to the data processing server and can represent the advertisement, wherein the target image can be provided with a target advertisement carrier which is displaying the advertisement object, and the target advertisement carrier can be understood as an advertisement carrier in the target image.
the advertisement object can be a static advertisement, which can be understood as an advertisement with a picture as a representation form, and the static advertisement can be a picture presented by a solid medium or a picture presented by an electronic screen.
the advertising object may also be a dynamic advertisement, which may be understood as an advertisement represented by a video, a motion picture or other continuously changing picture, which is usually presented in an electronic screen manner.
FIGS. 2a to 2e are schematic structural diagrams of static advertisements according to an embodiment of the present invention; FIGS. 3a and 3b are schematic structural diagrams of dynamic advertisements according to an embodiment of the present invention; fig. 4 is a schematic structural diagram of a movable advertisement in the embodiment of the present invention.
Referring to fig. 2a to 2e, various structures of static advertisements are illustrated, for example, fig. 2a and 2b illustrate a single static advertisement, that is, one advertisement carrier may have one advertisement object, and fig. 2c to 2e illustrate a plurality of static advertisements, that is, one advertisement carrier may also have a plurality of advertisement objects.
referring to fig. 3a and 3b, various dynamic advertisement structures are illustrated, wherein the dynamic advertisement can be displayed through an electronic screen.
Referring to fig. 4, a movable advertisement carrier is illustrated, which may be a static advertisement carrier or a dynamic advertisement carrier. In a specific example, the movable advertisement carrier may be a bus, a subway, a train, a high-speed rail, a common car, an aircraft, or any other object or body that can move.
Meanwhile, the advertisement carrier may be disposed indoors, such as an advertisement carrier disposed in an elevator, an advertisement player disposed indoors, and the like, or may be disposed outdoors, such as an advertisement player disposed outdoors, a billboard, and the like.
In this embodiment, the advertisements related to the above may be regarded as outdoor advertisements, which can be distinguished from advertisements presented by carriers such as personal mobile phones and tablet computers, and further, the outdoor advertisements are understood as: any advertisement available for viewing by an unspecified user.
after step S11, it may include:
S12: and identifying carrier characteristic information of the target advertisement carrier.
carrier characteristic information, which can be understood as content for characterizing a corresponding advertisement carrier from other at least partial advertisement carriers; in other words, any content that can distinguish the advertisement carriers can be used as the carrier characteristic information.
In one embodiment, the carrier characteristic information may include at least one of: the number information recorded in the corresponding advertisement carrier; non-number information recorded in a corresponding advertisement carrier; shape information corresponding to the advertisement carrier; position information corresponding to the advertisement carrier; type information corresponding to the advertisement carrier; company information corresponding to the advertisement carrier.
the numbering information can be understood as: for an advertisement carrier such as an advertisement machine, in order to facilitate management, a manager assigns a number to the advertisement carrier, which is used for management. The number information may include at least one of any number, letter, symbol.
The non-number information may be information of a non-number arbitrarily described in the advertisement carrier, and may be information describing company information, information on a geographical position, information on a road indication, a poster, a figure, a pattern, a trademark pattern, or the like. The unnumbered information may also be understood as any other information different from the number, which may be at least one of a number, a letter, a word, a symbol, a figure, a pattern, a symbol.
The above-mentioned number information and non-number information can be understood as being integrated with the advertisement carrier, and can be described by directly creating an information portion on the surface of the advertisement carrier, for example.
Meanwhile, the identification of the number information and the unnumbered information can be identified by means of OCR.
the shape information may be any information describing the shape of the advertisement carrier, such as information generated by recognizing at least a part of the contour lines, information generated by recognizing a three-dimensional shape dog, and information generated by recognizing a part of shape features, such as the aspect ratio of the rectangular contour.
The position information can be understood as any information for representing the position of the advertisement carrier.
The type information may be type information generated based on any classification criteria, for example, the classification criteria may be classified into different classes according to whether the mobile terminal is mobile or not, and the type information may include a mobile class and a non-mobile class; for another example, the classification criteria may be classified into different classes, for example, according to whether the advertisement object is a dynamic advertisement or a static advertisement, and the type information thereof may include a static advertisement class and a dynamic advertisement class; for another example, the classification criteria may be classified into different classes according to whether it is a single advertisement carrier or a plurality of advertisement carriers, and further, the type information thereof may include a single class and a plurality of classes; further, the classification criteria may also be classified into different types according to shape, application scene, company, and the like, for example. It can be seen that the specific content of the type of information may also coincide with or be similar to the functions of other carrier characteristic information, for example, different types divided based on different companies, different types of information may also correspond to different company information, and for example, different types divided based on different shapes, different types of information may also correspond to different shape information.
Also, the present embodiment does not exclude different types into which any custom criteria are divided.
The company information can be any information which can represent the company of the advertisement carrier. In some scenarios, the number information, the location information, etc. may be used to identify the company information.
Further, before step S12, the method may further include: and determining the advertising carrier in the pixel range as a target advertising carrier according to the pixel range selected by the user in the target image. Furthermore, the user can select the advertisement which is interested in the target image through selection operations such as clicking, circling and the like, so that the advertisement carrier of the advertisement is determined as the target advertisement carrier.
after step S12, the method may further include:
S13: and screening all advertisement materials according to the carrier characteristic information of the target advertisement carrier to determine candidate materials.
advertisement material, may be understood as material that fully characterizes an advertisement, e.g. advertisement material for static advertisements may be picture material and advertisement material for dynamic advertisements may be video material, dynamic picture material.
The candidate material can be understood as any advertisement material in a certain range determined after screening the advertisement material, and the candidate material can be directly characterized by describing which advertisement materials are the candidate materials or indirectly characterized by describing which or which advertisement carriers corresponding to the candidate materials are. It will be evident that the embodiments, whether described directly or indirectly, do not depart from the scope of the present embodiments.
Fig. 5 is a flowchart illustrating a second method for pushing advertisement information according to an embodiment of the present invention.
in one embodiment, referring to fig. 5, step S13 may include:
s131: and determining the candidate materials according to the carrier characteristic information of the target advertisement carrier, the pre-stored carrier characteristic information of the advertisement carrier to which each advertisement material belongs and the position information when the terminal collects the target image.
The carrier characteristic information of each advertisement carrier can be prestored in the data processing server or other equipment connected with the data processing server in communication, and further the data processing server can read the carrier characteristic information of each advertisement carrier stored in the equipment, so that the process is implemented.
In a specific implementation process, the position information of the advertisement carrier to which the candidate material belongs is located near the position information when the terminal collects the target image. It is characterized by the description of the results after screening: the filtering process of S13 may include a process of filtering advertisement carriers near the corresponding location information.
the vicinity thereof is understood to be: when the terminal collects the target image, the advertisement carrier is in the range which can be effectively sensed by the terminal. The effective perception may, for example, enable capturing a sufficiently clear target image of the advertising terminal. The range may be fixed or may be dynamically variable.
Fig. 6 is a schematic diagram illustrating the principle of acquiring a target image according to an embodiment of the present invention.
please refer to fig. 6, in which:
D is used for representing the distance between the target advertisement carrier and the terminal when the target image is collected;
y is used for representing the resolution of the imaging sensor in the terminal in the vertical direction;
yminRequired for characterizing image matchingA minimum resolution in the vertical direction of (a);
x is used to characterize the resolution of the imaging sensor in the horizontal direction;
xminA minimum resolution in the horizontal direction required for characterizing image matching;
FOVHThe terminal is used for representing the vertical field angle when the terminal collects the image; correspondingly, H is used for representing the actual size of the advertising carrier in the vertical direction, and the actual size can be determined through calculation of an imaging size;
At the same time, the FOV can also be utilizedVThe method comprises the steps that when a representation terminal collects images, the field angle in the horizontal direction is formed; correspondingly, V is used to characterize the actual size of the horizontal direction advertising carrier, which can be computationally determined by the imaging size.
Further, in one example, the process may be configured to: if H is satisfied>HminAnd V is>VminThen, it is determined that the advertisement carrier is within a range that the terminal can effectively perceive, that is: the position information of the advertisement carrier is near the position information when the terminal collects the target image;
in another example, the process may also be configured to: if H is satisfied>Hminor V>VminThen, it is determined that the advertisement carrier is within a range that the terminal can effectively perceive, that is: the position information of the advertisement carrier is in the vicinity of the position information when the terminal collects the target image.
wherein Hmincan be as follows:
wherein VminCan be as follows:
The above embodiment can fully consider the shooting scene of the terminal on the advertisement carrier, thereby more accurately screening the advertisement carrier which can be perceived by the terminal.
Meanwhile, the embodiment does not exclude an embodiment in which the horizontal straight-line distance between the position information when the terminal collects the target image and the position information of the advertisement carrier is directly calculated, so as to determine whether the distance exceeds the threshold, in the embodiment, if the distance exceeds the threshold, it is determined that the distance is not in the vicinity, and if the distance does not exceed the threshold, it is determined that the distance is in the vicinity.
In another specific implementation process, the carrier characteristic information of the advertisement carrier to which the candidate material belongs is the same as the carrier characteristic information of the target advertisement carrier. It is characterized by the description of the results after screening: the screening process of S13 may include a process of screening advertisement carriers of the same carrier characteristic information.
The above-described screening based on the position information and the screening based on the carrier feature information may be performed either one of them, or may be performed sequentially or simultaneously.
Fig. 7 is a flowchart illustrating step S131 according to an embodiment of the present invention.
referring to fig. 7, in one embodiment, in order to simultaneously satisfy the above filtering based on the carrier characteristic information and the location information, step S131 may include:
S1311: and comparing the carrier characteristic information of each advertisement carrier with the carrier characteristic information of the target advertisement carrier, and screening and determining the advertisement carriers with the same carrier characteristic information as the target advertisement in each advertisement carrier to obtain each first advertisement carrier.
For example, if the carrier characteristic information includes the number information, the advertisement carriers with the number information different from that of the target advertisement carrier can be screened out, and the corresponding advertisement materials are excluded from the candidate materials; for another example, if the carrier characteristic information includes unnumbered information and shape information, the advertisement carriers with unnumbered information and/or shape information different from the target advertisement carrier can be screened out, and then the corresponding advertisement materials are excluded from the candidate materials; for another example, if the carrier characteristic information includes type information, the advertisement carriers with different type information from the target advertisement carriers can be screened out, and the corresponding advertisement materials are excluded from the candidate materials; for example, if the carrier characteristic information includes company information, the advertisement carrier having company information different from the target advertisement carrier may be excluded, and the corresponding advertisement material may be excluded from the candidate material.
After step S1311, may further include:
S1312: and screening the advertisement carriers near the position information when the terminal collects the target image in each first advertisement carrier to obtain each second advertisement carrier so as to determine the advertisement material corresponding to the second advertisement carrier as the candidate material.
the above processing sequence is only an example, and this embodiment does not exclude that advertisement carriers nearby are first screened, and a scheme of further screening and determining advertisement carriers in which the carrier characteristic information is the same is further screened. Meanwhile, this embodiment also does not exclude a scheme of screening only advertisement carriers determined to have the same carrier characteristic information in step S13.
referring to fig. 1 and 5, after step S13, the method may include:
S14: directly sending target content information corresponding to the target advertisement material in the candidate material to the terminal, or: and indicating the target company server corresponding to the target advertisement carrier to send the target content information to the terminal.
the target content information can be understood as: corresponding content information can be preset in each advertisement material, and when the advertisement material is determined to be the target advertisement material, the corresponding content information is the target content information. The content information may be, for example, specific content or a link address of the specific content. Wherein each of the advertisement material may correspond to one or more preset content information.
The target advertisement material is determined in each candidate material by the data processing server or the target company server according to the target image.
In an example, since the information pushing method according to this embodiment is applied to a data processing server, if the target advertisement material is determined by the data processing server, and corresponding, each advertisement material, and content information corresponding to each advertisement material can be stored in the data processing server or can be called by the data processing server, then: before step S14, it may include: and determining a target advertisement material in each candidate material according to the target image, and further determining target content information corresponding to the target advertisement material.
Fig. 8 is a third flowchart illustrating an information pushing method for advertisement according to an embodiment of the present invention.
Referring to fig. 8, in another example, if the target advertisement material is determined by the target company server, that is, the advertisement material corresponding to the target company server and the corresponding content information are both stored in the target company server, then: after step S13, the method may further include:
s15: and sending the target image to the target company server, so that the target company server determines the target advertisement material in each candidate material according to the target image. Furthermore, the target company server can further determine that the preset content information corresponding to the target advertisement material is the target content information.
After step S15, the target company server may send the target content information to the target content information sending terminal, or send the target content information to the data processing server, and send the target content information to the terminal via the data processing server, and further, after step S15 and before step S14, the method may further include: the target content information transmitted from the target company server is received, and further, in step S14, the target content information may be directly transmitted to the terminal.
In the above implementation process, the advertisement materials may be stored in the company servers of the companies, which means that the advertisement materials of different companies may be stored in the company servers corresponding to different companies.
In one embodiment, the identified carrier characteristic information includes company information, and the target company server is determined by the data processing server according to the identified company information.
Fig. 9 is a fourth flowchart illustrating an information pushing method for advertisement according to an embodiment of the present invention.
Referring to fig. 9, after step S13, the method may further include:
s16: and sending the carrier characteristic information of the target advertisement carrier to the target company server, so that the target company server screens the candidate materials again according to the carrier characteristic information.
it can be seen that, in some alternative embodiments, the data processing server and the company server may respectively store different carrier characteristic information of each advertisement carrier, and further, the screening may be performed twice by using steps S13 and S16. Meanwhile, the screening manner in step S16 can be understood with reference to at least a part of the implementation process of step S13.
through the screening, the range of the materials is reduced, the data volume required to be processed in the subsequent image matching can be reduced, and the processing efficiency is improved.
In an example, the process of instructing the target company server to send the target content information may be, for example, a process of sending a target image to the target company server, that is: the company server may be configured to determine that it is instructed to transmit the target content information to the terminal after determining the target content information when receiving the target image, and may carry identification information of the terminal when transmitting the target image, so that the company server can transmit the target content information to the terminal corresponding to the identification information.
In another example, the process of instructing the target company server to send the target content information may also be, for example, a process of additionally sending instruction information to the target company server, that is: the company server can determine the target content information when receiving the target image, and can send the target content information to the terminal if receiving the indication information. In addition, the indication information or the target image may also carry identification information of the terminal, so that the company service end can send the target content information to the terminal corresponding to the identification information.
In one embodiment, the target advertisement material is determined by matching the target image and each candidate material after the data processing server or the target company server performs image matching on the target image and each candidate material.
if the advertisement object is a static advertisement, the image matching process may refer to a process of performing one-to-one image matching on the target image and an image of the static advertisement, and in a specific implementation process, the matched target advertisement material may be determined in any one of an image retrieval based on global features, an image retrieval based on local feature matching, and an image retrieval based on deep learning. Any way of implementing matching retrieval between images in the field, existing or improved, as long as it is applied to the present embodiment, does not depart from the scope of the present embodiment.
In addition, if the advertisement object is a static advertisement, then: and matching the characters extracted from the candidate materials for image matching with the characters of the static advertisement part in the target image.
therefore, aiming at the static advertisement, before image matching, character matching can be used as a basis, the candidate materials determined after screening are further screened, the material range is narrowed, the data amount required to be processed by image matching is further reduced, and the processing efficiency is further improved.
If the advertisement object is a dynamic advertisement, taking a video material as an example, dynamic feature extraction may be performed on a video, and further, according to the extracted dynamic feature matching target image, a manner of optionally implementing matching search between an image and a video, or a manner of matching search between an image and a dynamic image in the art, whether existing or improved, is not departing from the scope of the embodiment as long as the method is applied to the present embodiment.
Furthermore, if the advertisement object is a dynamic advertisement, then: and matching the playing time of the candidate material for image matching with the image acquisition time, wherein the image acquisition time is the time when the terminal acquires the target image.
therefore, aiming at the dynamic advertisement, the playing time can be taken as the basis before the image matching, the candidate materials determined after the screening are further screened, the range of the materials is narrowed, the data amount required to be processed by the image matching is further reduced, and the processing efficiency is further improved.
the information pushing of the advertisement provided by the embodiment can find the corresponding target advertisement material in each advertisement material based on the target image of the advertisement and the carrier characteristic information of the advertisement carrier, and further, the terminal can be pushed with the target content information corresponding to the target advertisement material, and the process can be realized based on the information of the advertisement (namely the advertisement carrier and the advertisement object), so that identification codes such as a two-dimensional code and a bar code which are additionally added are not needed, the potential safety hazard caused by additionally adding the identification codes is avoided, and the safety is effectively improved.
Fig. 10 is a schematic structural diagram of a data processing server according to an embodiment of the present invention.
referring to fig. 10, the data processing server 20 includes a processor 21 and a memory 22,
The memory 22 is used for storing codes and related data;
The processor 21 is used for executing the codes in the memory to realize the above-mentioned information pushing method of the advertisement.
The processor 21 is able to communicate with the memory 22 via a bus 23.
Fig. 11 is a flowchart illustrating a method for receiving advertisement information according to an embodiment of the present invention.
Referring to fig. 11, an advertisement information receiving method, applied to a terminal, includes:
S31: acquiring a target image, wherein the target image is provided with a target advertisement carrier which is displaying an advertisement object, and the advertisement object is a static advertisement or a dynamic advertisement;
S32: sending the target image to a data processing server involved in the above alternative;
S33: and receiving target content information sent by the data processor or the target company server.
Fig. 12 is a schematic diagram of the structure of the terminal in an embodiment of the present invention.
Referring to fig. 12, the data processing server 40 includes a processor 41 and a memory 42,
The memory 42 for storing codes and related data;
the processor 41 is configured to execute the codes in the memory to implement the above-mentioned information pushing method for advertisement.
the processor 41 is capable of communicating with the memory 42 via the bus 43.
Fig. 13 is a first schematic structural diagram of an advertisement information pushing system according to an embodiment of the present invention. Fig. 14 is a schematic structural diagram of an information push system for advertisement according to an embodiment of the present invention.
referring to fig. 13, the advertisement information pushing system includes the data processing server 20 and the terminal 40.
referring to fig. 14, the advertisement information push system may also include the above-mentioned company service end.
an embodiment of the invention also provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the above-mentioned method.
In summary, the advertisement information pushing and receiving method, the terminal, the data processing server and the system provided in this embodiment can find the corresponding target advertisement material in each advertisement material based on the target image of the advertisement and the carrier characteristic information of the advertisement carrier, and further, the terminal can be pushed with the target content information corresponding to the target advertisement material, and this process can be implemented based on the information of the advertisement itself (i.e., the advertisement carrier and the advertisement object), and there is no need to use an additional identification code such as a two-dimensional code and a barcode, so that a potential safety hazard caused by an additional identification code is avoided, and the security is effectively improved.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (13)
1. an advertisement information pushing method is applied to a data processing server side and is characterized by comprising the following steps:
acquiring a target image, wherein the target image is provided with a target advertisement carrier which is displaying an advertisement object, and the target image is acquired by a terminal and is sent to the data processing server side; the advertisement object is a static advertisement or a dynamic advertisement;
identifying carrier characteristic information of the target advertisement carrier; the carrier characteristic information is used for representing the content of the corresponding advertisement carrier different from other at least partial advertisement carriers;
Screening all advertisement materials according to the identified carrier characteristic information of the target advertisement carrier to determine candidate materials;
sending target content information corresponding to the target advertisement material in the candidate materials to the terminal, or: instructing a target company server corresponding to the target advertisement carrier to send the target content information to the terminal;
The target advertisement material is determined in each candidate material by the data processing server or the target company server according to the target image.
2. The method according to claim 1, wherein the carrier characteristic information comprises at least one of: the number information recorded in the corresponding advertisement carrier; non-number information recorded in a corresponding advertisement carrier; shape information corresponding to the advertisement carrier; position information corresponding to the advertisement carrier; type information corresponding to the advertisement carrier; company information corresponding to the advertisement carrier.
3. The method of claim 1, wherein the target advertisement material is determined by matching the target image with each candidate material after image matching by the data processing server or the target company server.
4. The method of claim 3, wherein if the advertisement object is a dynamic advertisement, then: and the playing time of the candidate material for image matching is matched with the time when the terminal collects the target image.
5. The method of claim 1, wherein screening advertisement material according to the carrier characteristic information of the identified target advertisement carrier to determine candidate material comprises:
And determining the candidate materials according to the carrier characteristic information of the identified target advertisement carrier, the pre-stored carrier characteristic information of the advertisement carrier to which each advertisement material belongs and the position information when the target image is collected by the terminal.
6. the method according to claim 5, wherein the carrier characteristic information of the advertisement carrier to which the candidate material belongs is the same as the carrier characteristic information of the target advertisement carrier.
7. the method according to any one of claims 1 to 6, wherein the position information of the advertisement carrier to which the candidate material belongs is located in the vicinity of the position information when the terminal acquires the target image.
8. The method according to any one of claims 1 to 6, wherein if each advertisement material is stored in a company server of each company, and the identified carrier characteristic information includes company information, then:
After determining candidate materials in each advertisement material according to the carrier characteristic information of the target advertisement carrier, the method further comprises the following steps:
and sending the target image to the target company server, so that the target company server determines the target advertisement material in each candidate material according to the target image, wherein the target company server is determined by the data processing server according to the identified company information.
9. the method of claim 8, wherein after determining candidate materials among the advertisement materials according to the carrier characteristic information of the target advertisement carrier, further comprising:
And sending the carrier characteristic information of the target advertisement carrier to the target company server, so that the target company server screens the candidate materials again according to the carrier characteristic information.
10. A data processing server is characterized in that it comprises a processor and a memory,
The memory is used for storing codes and related data;
The processor is used for executing the codes in the memory to realize the information pushing method of the advertisement of any one of claims 1 to 9.
11. An advertisement information receiving method is applied to a terminal, and is characterized by comprising the following steps:
acquiring a target image, wherein the target image is provided with a target advertisement carrier which is displaying an advertisement object, and the advertisement object is a static advertisement or a dynamic advertisement;
Sending the target image to the data processing server of claim 10;
and receiving target content information sent by the data processor or the target company server.
12. A terminal comprising a processor and a memory,
The memory is used for storing codes and related data;
The processor for executing the codes in the memory to implement the information receiving method of advertisement of claim 11.
13. An information push system for advertisement, comprising: a data processing server as claimed in claim 10, and a terminal as claimed in claim 12.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910838197.9A CN110580640A (en) | 2019-09-05 | 2019-09-05 | Information pushing and receiving method, terminal, data processing server and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910838197.9A CN110580640A (en) | 2019-09-05 | 2019-09-05 | Information pushing and receiving method, terminal, data processing server and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110580640A true CN110580640A (en) | 2019-12-17 |
Family
ID=68812644
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910838197.9A Pending CN110580640A (en) | 2019-09-05 | 2019-09-05 | Information pushing and receiving method, terminal, data processing server and system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110580640A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114638629A (en) * | 2020-12-15 | 2022-06-17 | 支付宝(杭州)信息技术有限公司 | Information pushing method and device |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102982348A (en) * | 2012-12-25 | 2013-03-20 | 百灵时代传媒集团有限公司 | Identification method of advertisement image |
| CN104869173A (en) * | 2015-06-09 | 2015-08-26 | 唐洛鹏 | Information push method and device for outdoor large-scale advertising board |
| CN106326460A (en) * | 2016-08-30 | 2017-01-11 | 苏州蓝海彤翔系统科技有限公司 | Advertising push method, server and system |
| CN108133385A (en) * | 2017-12-14 | 2018-06-08 | 北京智驿信息技术有限责任公司 | A kind of advertisement placement method and device |
| CN108156228A (en) * | 2017-12-15 | 2018-06-12 | 维沃移动通信有限公司 | A kind of ad data method for pushing and device |
| CN109345310A (en) * | 2018-09-30 | 2019-02-15 | 广州创维平面显示科技有限公司 | A kind of advertisement sending method based on display terminal, system and storage medium |
-
2019
- 2019-09-05 CN CN201910838197.9A patent/CN110580640A/en active Pending
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102982348A (en) * | 2012-12-25 | 2013-03-20 | 百灵时代传媒集团有限公司 | Identification method of advertisement image |
| CN104869173A (en) * | 2015-06-09 | 2015-08-26 | 唐洛鹏 | Information push method and device for outdoor large-scale advertising board |
| CN106326460A (en) * | 2016-08-30 | 2017-01-11 | 苏州蓝海彤翔系统科技有限公司 | Advertising push method, server and system |
| CN108133385A (en) * | 2017-12-14 | 2018-06-08 | 北京智驿信息技术有限责任公司 | A kind of advertisement placement method and device |
| CN108156228A (en) * | 2017-12-15 | 2018-06-12 | 维沃移动通信有限公司 | A kind of ad data method for pushing and device |
| CN109345310A (en) * | 2018-09-30 | 2019-02-15 | 广州创维平面显示科技有限公司 | A kind of advertisement sending method based on display terminal, system and storage medium |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114638629A (en) * | 2020-12-15 | 2022-06-17 | 支付宝(杭州)信息技术有限公司 | Information pushing method and device |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| EP1886246B1 (en) | Visual code method for camera-equipped mobile devices | |
| US7296747B2 (en) | Visual code system for camera-equipped mobile devices and applications thereof | |
| EP2975555B1 (en) | Method and apparatus for displaying a point of interest | |
| US9754183B2 (en) | System and method for providing additional information using image matching | |
| KR100746641B1 (en) | Image code based on moving picture, apparatus for generating/decoding image code based on moving picture and method therefor | |
| US10650264B2 (en) | Image recognition apparatus, processing method thereof, and program | |
| Yuan et al. | Dynamic and invisible messaging for visual MIMO | |
| US10860877B2 (en) | Logistics parcel picture processing method, device and system | |
| CN103400099A (en) | Terminal and two-dimension code identification method | |
| CN104428792A (en) | Parameter selection and coarse localization of regions of interest for MSER processing | |
| CN102110235A (en) | Embedded media markers and systems and methods for generating and using them | |
| CN108564079B (en) | Portable character recognition device and method | |
| CN109961472B (en) | Method, system, storage medium and electronic device for generating 3D thermodynamic diagram | |
| CN103283225A (en) | Multi-resolution image display | |
| JP5512378B2 (en) | Object display device, object display system, and object display method | |
| US20140310097A1 (en) | Information processing system, information processing method, communications terminals and control method and control program thereof | |
| CN109522503B (en) | Tourist attraction virtual message board system based on AR and LBS technology | |
| KR20190124436A (en) | Method for searching building based on image and apparatus for the same | |
| CN115018565A (en) | Advertisement media image identification method, system, equipment and readable storage medium | |
| JP2011203790A (en) | Image verification device | |
| CN110580640A (en) | Information pushing and receiving method, terminal, data processing server and system | |
| US11537814B2 (en) | Data providing system and data collection system | |
| JP6047939B2 (en) | Evaluation system, program | |
| CN110673767A (en) | Information display method and device | |
| CN105611108A (en) | Information processing method and electronic equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |