CN109191175A - Advertisement broadcast method and device - Google Patents
Advertisement broadcast method and device Download PDFInfo
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- CN109191175A CN109191175A CN201810852131.0A CN201810852131A CN109191175A CN 109191175 A CN109191175 A CN 109191175A CN 201810852131 A CN201810852131 A CN 201810852131A CN 109191175 A CN109191175 A CN 109191175A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The disclosure provides a kind of advertisement broadcast method and device, is related to electronic information technical field, and the advertisement broadcasting for being able to solve display screen is fixed, the low problem of the effect of publicity.The specific technical proposal is: obtaining target user's information, target user's information is used to indicate the purchasing power of at least one user；User advertising grade is determined according to target user's information；The corresponding targeted advertisement content of user advertising grade is obtained in the database according to user advertising grade, and database includes at least one ad content, and database is used to indicate the mapping relations between at least one advertisement grade and at least one ad content；Targeted advertisement content is played by display screen.The present invention is for playing advertisement.
Description
Technical field
This disclosure relates to electronic information technical field more particularly to advertisement broadcast method and device.
Background technique
In daily life, advertisement screen can be all arranged in many public places, publicize for the user passed by, for example,
Advertisement screen in the street, the advertisement screen etc. in elevator, the advertisement on these advertisement screens is all publicity demand of the manufacturer according to oneself
The some ad contents formulated.But the broadcasting of these advertisements be it is fixed, have the user of purchasing demand not necessarily it can be seen that
Oneself want the advertisement seen, the effect of advertising is relatively low.
Summary of the invention
The embodiment of the present disclosure provides a kind of advertisement broadcast method and device, and it is fixed for being able to solve the advertisement broadcasting of display screen
, the low problem of the effect of publicity.The technical solution is as follows:
According to the first aspect of the embodiments of the present disclosure, a kind of advertisement broadcast method is provided, this method comprises:
Target user's information is obtained, target user's information is used to indicate the purchasing power of at least one user；
User advertising grade is determined according to target user's information；
The corresponding targeted advertisement content of user advertising grade, database packet are obtained in the database according to user advertising grade
Containing at least one ad content, database is used to indicate the mapping between at least one advertisement grade and at least one ad content
Relationship；
Targeted advertisement content is played by display screen.
Because user advertising grade has been determined according to target user's information, corresponding target is determined according to user advertising grade
Ad content can satisfy the demand of target user, plays advertisement for target user, improves advertising effect.
In one embodiment, target user's information includes at least one element, determines user according to target user's information
Advertisement grade, comprising:
Determine the grade of each element at least one element；
User advertising grade is determined according to the grade of each element.
User advertising grade is determined according to the grade of element each in user information, has fully considered the shadow of each element
It rings, the advertisement that user wants viewing can be determined more accurately.
In one embodiment, user advertising grade is determined according to the grade of each element, comprising:
Determine the weighted value of each element at least one element；
User advertising grade P is calculated according to preset formula, preset formula is,
Wherein, P is user advertising grade, and n is the quantity of at least one element, and n is positive integer, and i is whole in [1, n]
Number, kiFor the grade of i-th of element, diFor the weighted value of i-th of element.
User advertising grade is calculated according to formula, the influence of each element is more accurately embodied, can select to be more suitable for
The advertisement of target user.
In one embodiment, the grade of each element at least one element is determined, comprising:
Determine the price of each element at least one element；
The grade of each element is determined according to the price of each element.
The consuming capacity that target user can be embodied according to the price of each element is determined further according to the price of each element
The grade of each element can show the advertisement for meeting target user's consuming capacity.
In one embodiment, before obtaining target user's information, this method further include:
The facial image of at least one user is acquired by camera；
The facial image of at least one user is identified, the user for watching display screen is determined as target user.
The user for watching display screen is determined as target user, advertisement is played for target user, further increases advertisement
The effect of publicity.
According to the second aspect of an embodiment of the present disclosure, a kind of advertisement play back device is provided, comprising: obtain module, grade pipe
Manage module, ad content module, display module；
Module is obtained, for obtaining target user's information, target user's information is used to indicate the purchase of at least one user
Ability；
Hierarchical management module, for determining user advertising grade according to target user's information；
Ad content module, for obtaining the corresponding target of user advertising grade in the database according to user advertising grade
Ad content, database include at least one ad content, and database is used to indicate at least one advertisement grade and at least one
Mapping relations between ad content；
Display module, for playing targeted advertisement content by display screen.
In one embodiment, hierarchical management module is also used to determine the grade of each element at least one element；Root
User advertising grade is determined according to the grade of each element.
In one embodiment, hierarchical management module is also used to determine the weighted value of each element at least one element；
User advertising grade P is calculated according to preset formula, preset formula is,
Wherein, P is user advertising grade, and n is the quantity of at least one element, and n is positive integer, and i is whole in [1, n]
Number, kiFor the grade of i-th of element, diFor the weighted value of i-th of element.
In one embodiment, hierarchical management module is also used to determine the price of each element at least one element；Root
The grade of each element is determined according to the price of each element.
In one embodiment, advertisement play back device further includes acquisition module and identification module；
Acquisition module, for acquiring the facial image of at least one user by camera；
Identification module is identified for the facial image at least one user, and the user for watching display screen is determined
For target user.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not
The disclosure can be limited.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows the implementation for meeting the disclosure
Example, and together with specification for explaining the principles of this disclosure.
Fig. 1 is a kind of flow chart for advertisement broadcast method that the embodiment of the present disclosure provides；
Fig. 2 is a kind of scene effect logical schematic for advertisement broadcast method that the embodiment of the present disclosure provides；
Fig. 3 is a kind of advertisement play back device structural schematic diagram that the embodiment of the present disclosure provides；
Fig. 4 is a kind of advertisement play back device structural schematic diagram that the embodiment of the present disclosure provides.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to
When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment
Described in embodiment do not represent all implementations consistent with this disclosure.On the contrary, they be only with it is such as appended
The example of the consistent device and method of some aspects be described in detail in claims, the disclosure.
The embodiment of the present disclosure provides a kind of advertisement broadcast method, as shown in Figure 1, the advertisement broadcast method includes following step
It is rapid:
101, target user's information is obtained.
Target user's information is used to indicate the purchasing power of at least one user.Target user's information may include at least one
A element a, for example, element can be clothes, ornaments, automobile of target user etc..Certainly, only exemplary illustration herein,
It does not represent the disclosure and is confined to this.The information of target user may include the clothing information of target user, ornaments information, automobile
Information etc., clothing information may include the image of clothes, can indicate at least one in the brand and price of clothes；Ornaments letter
Breath may include the image of ornaments, can indicate at least one in the brand, shape and price of ornaments；Automobile information can wrap
The image of automobile is included, can indicate at least one in the brand, model and price of automobile.
Camera can be installed beside display screen or on a display screen, target user can be by all of display screen
User or certain customers can also acquire the facial image of the user passed through by camera, filter out target user, such as:
In one embodiment, before obtaining target user's information, this method further include:
The facial image of at least one user is acquired by camera；The facial image of at least one user is known
Not, the user for watching display screen is determined as target user.
The user for watching display screen is determined as target user, advertisement is played for target user, further increases advertisement
The effect of publicity.
102, user advertising grade is determined according to target user's information.
In one embodiment, target user's information includes at least one element, determines user according to target user's information
Advertisement grade, comprising:
Determine the grade of each element at least one element；User advertising grade is determined according to the grade of each element.
User advertising grade is determined according to the grade of element each in user information, has fully considered the shadow of each element
It rings, the advertisement that user wants viewing can be determined more accurately.
Herein, two specific examples are enumerated to illustrate how to determine the grade of each element and user advertising grade respectively:
In first example, the grade of each element at least one element is determined, comprising:
Determine the price of each element at least one element；According to the price of each element determine each element etc.
Grade.
The consuming capacity that target user can be embodied according to the price of each element is determined further according to the price of each element
The grade of each element can show the advertisement for meeting target user's consuming capacity.
In second example, user advertising grade is determined according to the grade of each element, comprising:
Determine the weighted value of each element at least one element；User advertising grade P is calculated according to preset formula, is preset
Formula is,
Wherein, P is user advertising grade, and n is the quantity of at least one element, and n is positive integer, and i is whole in [1, n]
Number, kiFor the grade of i-th of element, diFor the weighted value of i-th of element.
It should be noted that the weighted value of each element indicates the user that class I goods representated by each element is embodied
Consuming capacity, for example, the member that target user's information includes is known as clothes and ornaments, the weighted value of ornaments can be 1.2, clothes
Weighted value can be 0.8；For another example, the member that target user's information includes is known as clothes, ornaments and automobile, and the weighted values of ornaments can be with
It is 1.2, the weighted value of clothes can be 0.8, and the weighted value of automobile can be 2.0, certainly, only exemplary illustration herein, and
The disclosure is not represented is confined to this.User advertising grade is calculated according to formula, more accurately embodies the influence of each element, energy
Enough selections are more suitable for the advertisement of target user.
103, the corresponding targeted advertisement content of user advertising grade is obtained according to user advertising grade in the database.
Database includes at least one ad content, and database is used to indicate at least one advertisement grade and at least one is wide
Accuse the mapping relations between content.The manufacturer of one brand can be stored in advance the ad content of multiple grades, for example, having
1,2,3 three advertisement grade, corresponding ad content is advertisement A, advertisement B, advertisement C, if user advertising grade is 2,
Then the corresponding advertisement B of user advertising grade is played out.
104, targeted advertisement content is played by display screen.
Based on above-mentioned steps 101-104, herein, the specific reality that another embodiment illustrates above-mentioned steps 101-104 is enumerated
Existing process.As shown in Fig. 2, Fig. 2 is a kind of scene effect logical schematic for advertisement broadcast method that the embodiment of the present disclosure provides.
In Fig. 2, there are two display screen, the first display screen and second display screen, the first camera is installed on the first display screen, second is aobvious
Second camera is installed in display screen, each display screen and server can communicate, and certainly, Fig. 2 is logical schematic,
In actual scene, server and display screen can be an equipment.
For example, acquiring facial image, the basis of user by first camera when user passes through first camera
Recognition of face determines whether each user is watching the first display screen, and the user for watching the first display screen is determined as target and is used
User is directly determined as target user if user drives to pass through by family；The clothes of target user are acquired by the first camera
The image of the elements such as dress, ornaments, automobile simultaneously generates target user's information and is transmitted to server；Server is according to target user's information
Determine the grade of each element, for example, the member that target user's information includes is known as clothes and ornaments, clothes and ornaments have respectively
Three grades determines the grade of each element according to the price of each element, if there is tri- target users of A, B, C, the clothes of A
The ornaments grade that the clothes grade that the clothes grade that grade is 2, B is 1, C is 3, A is that the ornaments grade of 3, B is the ornaments etc. of 2, C
Grade is 3, and the weighted value of clothes is 0.4, and the weighted value of ornaments is 0.6, user advertising grade P=[(2+1+3) × 0.8+ (3+2+
2) the corresponding targeted advertisement content of advertisement grade 2 can be sent to second display in the database by × 1.2]/6=2.2
Screen, second display screen play targeted advertisement content, and when second display screen plays targeted advertisement content, user A, B, C can
It can have been gone near second display screen from first display screen.Certainly, if user is aobvious from second display screen to first
Display screen is advanced, then has second camera acquisition user information.Herein, only the exemplary illustration embodiment of the present disclosure provide it is wide
The specific implementation for accusing playback method, does not represent the disclosure and is confined to this.
The advertisement broadcast method that the embodiment of the present disclosure provides, because user advertising etc. has been determined according to target user's information
Grade, determines corresponding targeted advertisement content according to user advertising grade, can satisfy the demand of target user, for target user
Advertisement is played, advertising effect is improved.
Based on advertisement broadcast method described in the corresponding embodiment of above-mentioned Fig. 1, following is embodiment of the present disclosure,
It can be used for executing embodiments of the present disclosure.
The embodiment of the present disclosure provides a kind of advertisement play back device, as shown in figure 3, Fig. 3 is one that the embodiment of the present disclosure provides
Kind advertisement play back device structural schematic diagram；The advertisement play back device 30 includes: to obtain module 301, hierarchical management module 302, wide
Accuse content module 303, display module 304；
Module 301 is obtained, for obtaining target user's information, target user's information is used to indicate the purchase of at least one user
Buy ability；
Hierarchical management module 302, for determining user advertising grade according to target user's information；
Ad content module 303, it is corresponding for obtaining user advertising grade in the database according to user advertising grade
Targeted advertisement content, database include at least one ad content, database be used to indicate at least one advertisement grade at least
Mapping relations between one ad content；
Display module 304, for playing targeted advertisement content by display screen.
In one embodiment, hierarchical management module 302, be also used to determine each element at least one element etc.
Grade；User advertising grade is determined according to the grade of each element.
In one embodiment, hierarchical management module 302 is also used to determine the weighting of each element at least one element
Value；User advertising grade P is calculated according to preset formula, preset formula is,
Wherein, P is user advertising grade, and n is the quantity of at least one element, and n is positive integer, and i is whole in [1, n]
Number, kiFor the grade of i-th of element, diFor the weighted value of i-th of element.
In one embodiment, hierarchical management module 302 is also used to determine the valence of each element at least one element
Lattice；The grade of each element is determined according to the price of each element.
In one embodiment, as shown in figure 4, Fig. 4 is a kind of advertisement play back device structure that the embodiment of the present disclosure provides
Schematic diagram, advertisement play back device 30 further include acquisition module 305 and identification module 306；
Acquisition module 305, for acquiring the facial image of at least one user by camera；
Identification module 306 is identified for the facial image at least one user, and the user for watching display screen is true
It is set to target user.
The advertisement play back device that the embodiment of the present disclosure provides, because user advertising etc. has been determined according to target user's information
Grade, determines corresponding targeted advertisement content according to user advertising grade, can satisfy the demand of target user, for target user
Advertisement is played, advertising effect is improved.
Advertisement broadcast method described in the embodiment answered based on above-mentioned Fig. 1, the embodiment of the present disclosure also provide a kind of meter
Calculation machine readable storage medium storing program for executing, for example, non-transitorycomputer readable storage medium can be read-only memory (English: Read
Only Memory, ROM), it is random access memory (English: Random Access Memory, RAM), CD-ROM, tape, soft
Disk and optical data storage devices etc..It is stored with computer instruction on the storage medium, for executing the corresponding embodiment of above-mentioned Fig. 1
Described in advertisement broadcast method, details are not described herein again.
Those skilled in the art will readily occur to its of the disclosure after considering specification and practicing disclosure disclosed herein
Its embodiment.This application is intended to cover any variations, uses, or adaptations of the disclosure, these modifications, purposes or
Person's adaptive change follows the general principles of this disclosure and including the undocumented common knowledge in the art of the disclosure
Or conventional techniques.The description and examples are only to be considered as illustrative, and the true scope and spirit of the disclosure are by following
Claim is pointed out.
Claims (10)
1. a kind of advertisement broadcast method, which is characterized in that the described method includes:
Target user's information is obtained, target user's information is used to indicate the purchasing power of at least one user；
User advertising grade is determined according to target user's information；
The corresponding targeted advertisement content of the user advertising grade is obtained in the database according to the user advertising grade, it is described
Database includes at least one ad content, and the database is used to indicate at least one advertisement grade and described at least one is wide
Accuse the mapping relations between content；
The targeted advertisement content is played by display screen.
2. the method according to claim 1, wherein target user's information includes at least one element, root
User advertising grade is determined according to target user's information, comprising:
Determine the grade of each element at least one described element；
The user advertising grade is determined according to the grade of each element.
3. according to the method described in claim 2, it is characterized in that, determining that the user is wide according to the grade of each element
Accuse grade, comprising:
Determine the weighted value of each element at least one described element；
The user advertising grade P is calculated according to preset formula, the preset formula is,
Wherein, P is the user advertising grade, and n is the quantity of at least one element, and n is positive integer, and i is in [1, n]
Integer, kiFor the grade of i-th of element, diFor the weighted value of i-th of element.
4. according to the method described in claim 2, it is characterized in that, determine each element at least one described element etc.
Grade, comprising:
Determine the price of each element at least one described element；
The grade of each element is determined according to the price of each element.
5. method according to claim 1-4, before obtaining target user's information, the method also includes:
The facial image of at least one user is acquired by camera；
The facial image of at least one user is identified, the user for watching the display screen is determined as the target
User.
6. a kind of advertisement play back device characterized by comprising obtain module, hierarchical management module, ad content module, show
Show module；
The acquisition module, for obtaining target user's information, target user's information is used to indicate at least one user's
Purchasing power；
The hierarchical management module, for determining user advertising grade according to target user's information；
The ad content module, for obtaining the user advertising grade pair in the database according to the user advertising grade
The targeted advertisement content answered, the database include at least one ad content, and it is wide that the database is used to indicate at least one
Accuse the mapping relations between grade and at least one described ad content；
The display module, for playing the targeted advertisement content by display screen.
7. device according to claim 6, which is characterized in that
The hierarchical management module is also used to determine the grade of each element at least one described element；According to described each
The grade of element determines the user advertising grade.
8. device according to claim 7, which is characterized in that
The hierarchical management module is also used to determine the weighted value of each element at least one described element；According to default public affairs
Formula calculates the user advertising grade P, and the preset formula is,
Wherein, P is the user advertising grade, and n is the quantity of at least one element, and n is positive integer, and i is in [1, n]
Integer, kiFor the grade of i-th of element, diFor the weighted value of i-th of element.
9. device according to claim 7, which is characterized in that
The hierarchical management module is also used to determine the price of each element at least one described element；According to described each
The price of element determines the grade of each element.
10. according to the described in any item devices of claim 6-9, which is characterized in that the advertisement play back device further includes acquisition
Module and identification module；
The acquisition module, for acquiring the facial image of at least one user by camera；
The identification module is identified for the facial image at least one user, will watch the display screen
User is determined as the target user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810852131.0A CN109191175A (en) | 2018-07-30 | 2018-07-30 | Advertisement broadcast method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810852131.0A CN109191175A (en) | 2018-07-30 | 2018-07-30 | Advertisement broadcast method and device |
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| CN109191175A true CN109191175A (en) | 2019-01-11 |
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ID=64937864
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| CN201810852131.0A Pending CN109191175A (en) | 2018-07-30 | 2018-07-30 | Advertisement broadcast method and device |
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