CN106296289A - A kind of method controlling advertisement putting and advertisement delivery device - Google Patents
A kind of method controlling advertisement putting and advertisement delivery device Download PDFInfo
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- CN106296289A CN106296289A CN201610653849.8A CN201610653849A CN106296289A CN 106296289 A CN106296289 A CN 106296289A CN 201610653849 A CN201610653849 A CN 201610653849A CN 106296289 A CN106296289 A CN 106296289A
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Abstract
The embodiment of the invention discloses a kind of method controlling advertisement putting, including: obtain current digital image information；When comprising person characteristic information in described digital image information, extracting described person characteristic information from described digital image information, wherein, described person characteristic information includes face feature information, personage's behavioural information and physiological characteristic information；According to described person characteristic information, determine, according to presetting rule, the targeted advertisements that described person characteristic information is corresponding；Obtain and throw in described targeted advertisements.The embodiment of the present invention also provides for a kind of advertisement delivery device.The embodiment of the present invention is not only able to select suitable advertisement more accurately, and constantly updates advertisement without management personnel, can automatically carry out the renewal of advertisement according to the feature of destination object, saves human resources, promotes Consumer's Experience.
Description
Technical field
The present invention relates to Internet technical field and field of face identification, particularly relate to a kind of side controlling advertisement putting
Method and advertisement delivery device.
Background technology
On airport, supermarket, hotel or when bank queuing, all can play different regarding on some character displays
Frequently advertisement.Traditional advertisement putting mainly uses monomer advertisement machine, and such mode is cumbersome and time consuming, update cycle mistake
Long.Consumer watches same advertisement for a long time and also can be weary of, and for the identical advertisement of different client playing the most not
The effect of benefit can be reached.
At present, it is thus proposed that a kind of intelligent advisement player being capable of identify that sex, this intelligent advisement player can be by identifying
The sex of audient provides corresponding advertisement, such as, if audient is in the majority with women, can select to play cosmetics or clothes
Deng advertisement, and if audient is in the majority with male, then broadcasting shaver or the advertisement of automobile.
Although the intelligent advisement player proposed in prior art changes the broadcast mode of conventional ads, but yet suffer from
Lower deficiency, such as only by identifying that sex selects advertisement, may cause the ad content play inaccurate, and need nonetheless remain for
Management personnel are continuously updated local advertising, waste time and energy.
Summary of the invention
Embodiments provide a kind of method controlling advertisement putting and advertisement delivery device, be not only able to more accurate
The suitable advertisement of true selection, and constantly update advertisement without management personnel, automatically can carry out according to the feature of destination object
The renewal of advertisement, saves human resources, promotes Consumer's Experience.
In view of this, first aspect present invention provides a kind of method controlling advertisement putting, including:
Obtain current digital image information；
When described digital image information comprises person characteristic information, from described digital image information, extract described people
Thing characteristic information, wherein, described person characteristic information includes face feature information, personage's behavioural information and physiological feature letter
Breath；
According to described person characteristic information, determine, according to presetting rule, the targeted advertisements that described person characteristic information is corresponding；
Obtain and throw in described targeted advertisements.
In conjunction with the first aspect of the embodiment of the present invention, in the first implementation of the first aspect of the embodiment of the present invention
In, described from described digital image information, extract described person characteristic information, including:
From described digital image information, described person characteristic information is determined according to preset training pattern.
In conjunction with first aspect or the first implementation of first aspect of the embodiment of the present invention, in the of the embodiment of the present invention
On the one hand in the second implementation, described from described digital image information, extract described person characteristic information after, institute
Method of stating also includes:
By person characteristic information described in comparison and registered primitive character information, destination object is identified, and
It is identified result.
In conjunction with first aspect or the first implementation of first aspect of the embodiment of the present invention, in the of the embodiment of the present invention
In the third implementation on the one hand, after the digital image information that described acquisition is current, described method also includes:
If described digital image information does not comprise described person characteristic information, then play and preset media content.
In conjunction with first aspect or the first implementation of first aspect of the embodiment of the present invention, in the of the embodiment of the present invention
On the one hand in the 4th kind of implementation, described acquisition after throwing in described targeted advertisements, described method also includes:
Judge according to described person characteristic information whether the behavior state of described destination object is changed to from the first state
Two-state；
If the behavior state of described destination object is not changed to described second state from described first state, then play preset
Advertisement；
If the behavior state of described destination object is changed to described second state from described first state, then open preset friendship
Formula application mutually.
The second aspect of the embodiment of the present invention provides a kind of advertisement delivery device, including:
Acquisition module, for obtaining current digital image information；
Extraction module, when comprising person characteristic information in obtaining described digital image information when described acquisition module,
Extracting described person characteristic information from described digital image information, wherein, described person characteristic information includes that facial characteristics is believed
Breath, personage's behavioural information and physiological characteristic information；
Determine module, for the described person characteristic information extracted according to described extraction module, determine according to presetting rule
The targeted advertisements that described person characteristic information is corresponding；
Putting module, for obtaining and throw in the described described targeted advertisements determining that module determines.
In conjunction with the second aspect of the embodiment of the present invention, in the first implementation of the second aspect of the embodiment of the present invention
In,
Described extraction module includes:
Determine unit, for determining that from described digital image information described character features is believed according to preset training pattern
Breath.
In conjunction with second aspect or the first possible implementation of second aspect of the embodiment of the present invention, in the embodiment of the present invention
Second aspect the second implementation in,
Described advertisement delivery device also includes:
Comparing module, for described extraction module extract from described digital image information described person characteristic information it
After, by person characteristic information described in comparison and registered primitive character information, destination object is identified, and is known
Other result, wherein, described recognition result determines the work attendance information of described destination object.
In conjunction with second aspect or the first possible implementation of second aspect of the embodiment of the present invention, in the embodiment of the present invention
Second aspect the third implementation in,
Described advertisement delivery device also includes:
Judge module, receives, for described putting module, the described targeted advertisements that described advertisement releasing server sends, and
After throwing in described targeted advertisements, judge that whether the behavior state of described destination object is from first according to described person characteristic information
State is changed to the second state；
For described judge module, advertisement playing module, if judging that the behavior state of described destination object is not from described first
State is changed to described second state, then play preset advertisement；
Module is experienced in application, if judging that the behavior state of described destination object is from described first shape for described judge module
State is changed to described second state, then open preset interactive application.
The third aspect of the embodiment of the present invention provides a kind of advertisement delivery device, including: input equipment, output device, deposit
Reservoir, processor and communication module；
Described processor is used for the program performing in described memorizer, step specific as follows:
Obtain current digital image information；
When described digital image information comprises person characteristic information, from described digital image information, extract described people
Thing characteristic information, wherein, described person characteristic information includes face feature information, personage's behavioural information and physiological feature letter
Breath；
According to described person characteristic information, determine, according to presetting rule, the targeted advertisements that described person characteristic information is corresponding；
Control described input equipment and obtain and throw in described targeted advertisements；
Wherein, described communication module is used for connecting described advertisement delivery device and advertisement releasing server, so that described
Advertisement delivery device and described advertisement releasing server communicate.
As can be seen from the above technical solutions, the embodiment of the present invention has the advantage that
In the embodiment of the present invention, it is provided that a kind of method controlling advertisement putting, advertisement delivery device obtains current number
Word image information, when comprising person characteristic information in digital image information, extracts character features letter from digital image information
Breath, person characteristic information includes face feature information, personage's behavioural information and physiological characteristic information, advertisement delivery device according to
Person characteristic information, determines, according to presetting rule, the targeted advertisements that described person characteristic information is corresponding, and throws in targeted advertisements.Logical
Cross multiple person characteristic information of said method identification destination object to determine the targeted advertisements of broadcasting, be not only able to more accurately
Select suitable advertisement, and constantly go without management personnel to update advertisement, automatically can carry out according to the feature of destination object
The renewal of advertisement, saves human resources, promotes Consumer's Experience.
Accompanying drawing explanation
Fig. 1 is the topological structure schematic diagram of advertisement delivery system in the embodiment of the present invention；
Fig. 2 is one the embodiment schematic diagram of method controlling advertisement putting in the embodiment of the present invention；
Fig. 3 A is the cut-away view in the embodiment of the present invention under advertisement delivery system on line state；
Fig. 3 B be in the embodiment of the present invention under advertisement delivery system off-line state cut-away view；
Fig. 4 is the topological structure schematic diagram of the advertisement delivery system using mobile hanging advertisement machine in the embodiment of the present invention；
Fig. 5 is the flow chart controlling advertisement putting in application scenarios of the present invention；
Fig. 6 is one embodiment schematic diagram of advertisement delivery device in the embodiment of the present invention；
Fig. 7 is another embodiment schematic diagram of advertisement delivery device in the embodiment of the present invention；
Fig. 8 is another embodiment schematic diagram of advertisement delivery device in the embodiment of the present invention；
Fig. 9 is another embodiment schematic diagram of advertisement delivery device in the embodiment of the present invention；
Figure 10 is another embodiment schematic diagram of advertisement delivery device in the embodiment of the present invention；
Figure 11 is one structural representation of advertisement delivery device in the embodiment of the present invention.
Detailed description of the invention
Embodiments provide a kind of method of advertisement putting, relevant device and advertisement delivery system of controlling, not only
Suitable advertisement can be selected more accurately, and constantly update advertisement without management personnel, can be according to the feature of destination object
Automatically carry out the renewal of advertisement, save human resources, promote Consumer's Experience.
Term " first " in description and claims of this specification and above-mentioned accompanying drawing, " second ", " the 3rd ", "
Four " etc. (if present) is for distinguishing similar object, without being used for describing specific order or precedence.Should manage
Solve the data so used can exchange in the appropriate case, in order to embodiments of the invention described herein such as can be to remove
Order beyond those that here illustrate or describe is implemented.Additionally, term " includes " and " having " and theirs is any
Deformation, it is intended that cover non-exclusive comprising, such as, contain series of steps or the process of unit, method, system, product
Product or equipment are not necessarily limited to those steps or the unit clearly listed, but can include the most clearly listing or for this
Other step that a little processes, method, product or equipment are intrinsic or unit.
Should be understood that and present invention is mainly applied to advertisement delivery system, referring to Fig. 1, Fig. 1 is advertisement in the embodiment of the present invention
The topological structure schematic diagram of jettison system, the audient side in Fig. 1 is for having audient 1, audient 2, audient 3 and audient 4, and advertisement machine is then
Having five, and in actual applications, audient side is a colony, and do not limit concrete number, similarly, advertisement machine is the most not only
It is 5, the most only one signal, and not restriction to this programme, furthermore, it is necessary to explanation, advertisement machine in FIG
Both can place independently, it is also possible to embed in wall, so place is not construed as limiting.
Audient refers to the recipient of Information Communication, including newpapers and periodicals and the reader of books, the audience of broadcast, the sight of film and television
Crowd and netizen.Audient is a huge aggregation from macroscopic view, have from microcosmic be presented as have abundant
The people of social diversity, in the present embodiment, audient watches the advertisement that advertisement delivery device is thrown in out.
Advertisement machine is the smart machine of a new generation, aobvious by terminal software control, network information transfer and multimedia terminal
Show one complete advertisement broadcast control system of composition, and carry out advertisement by Multi-media Materials such as picture, word, video, little plug-in units
Publicity.In the present embodiment, advertisement machine is mainly placed in these places, business premises, supermarket, sales field, aviation terminal, hospital
Shop, outdoor large liquid crystal display (English full name: Liquid Crystal Display, english abbreviation: LCD), public transport hire out,
Campus and train station etc..Advertisement machine during advertisement delivery device is Fig. 1 in the present invention.
Advertisement machine also includes a photographic head, and for catching the characteristic information of audient, photographic head is also called camera computer, electricity
Brain eye or electronic eye etc., be a kind of video input apparatus, is applied to video conference, tele-medicine and monitoring in real time etc. widely
Aspect.Different according to transmission signal, photographic head can be divided into analog video camera and digital camera, according to screen resolution not
With, photographic head can be divided into SD video camera and high-definition camera, different according to video camera profile, photographic head can be divided into ball again
Shape video camera, semi-spherical camera and gun type camera, in the present embodiment, the most specifically limit the kind of photographic head.
And multiple stage advertisement machine can be communicatively coupled with same station server, server do and process uniformly, service
Device is also referred to as servomechanism, is to provide the equipment of the service of calculating.Owing to server needs response service request, and process, therefore
In general server should possess the service of undertaking and ensure the ability of service.The composition of server includes processor, hard disk, interior
Deposit and system bus etc., similar with general computer architecture, but owing to needing to provide highly reliable service, therefore at place
The aspects such as reason ability, stability, reliability, safety, extensibility and manageability require higher.
In the present invention, advertisement delivery system is mainly made up of advertisement machine and server, and wherein, advertisement machine is this enforcement
Advertisement delivery device in example, server is the advertisement releasing server in the present embodiment, for the ease of introducing, below will system
One uses advertisement delivery device to be described with advertisement releasing server.Wherein, advertisement delivery device has processor, should
Processor can control the operation of other several modules as control centre, not only can know with controlling behavior identification module, expression
Other module, sex and age identification module obtain the person characteristic information of audience, it is also possible to believe according to these character features
Breath controls the startup play or play of the broadcasting of music, advertisement.
Advertisement delivery device is communicatively coupled with advertisement releasing server, is in communication with each other between the two, in advertisement putting
Server is previously stored with relevant treatment rule, and these preset rules that process are sent in the control of advertisement delivery device
The heart.Specifically, in advertisement releasing server, storage has labeled advertisement, the advertisement that labelling the most repeatedly plays out, in order to avoid
The content that the most repeatedly loop play is identical, certainly, in advertisement releasing server, also storage has advertisement putting rule,
Such as, in the face of audient mostly is the situation of ragazza, advertisement for cosmetics will be thrown in, in the face of audient mostly is the situation of old people, will
Throw in health product advertisement etc..Additionally, be additionally provided with multiple training pattern in advertisement releasing server, such as Activity recognition mould
Type, Expression Recognition model, sex identification model and character classification by age identification model etc., it is mainly used in the model obtained by training
Obtain the person characteristic information of audient so that result is more accurate.Meanwhile, advertisement releasing server also stored for music
With content of multimedia such as game, it is simple to send these contents to advertisement delivery device.
Referring to Fig. 3, one embodiment of method controlling advertisement putting in the embodiment of the present invention includes:
101, current digital image information is obtained；
In the present embodiment, advertisement delivery device obtains current digital image information, and detailed process is, fills with advertisement putting
Put the picture collected that the photographic head shooting being connected is current, picture is converted into digital image information.
102, when digital image information comprises person characteristic information, from digital image information, character features letter is extracted
Breath, wherein, person characteristic information includes face feature information, personage's behavioural information and physiological characteristic information；
In the present embodiment, the digital image information got is scanned by advertisement delivery device, to obtain this digitized map
As the information comprised in information.When scanning after determine wherein contain person characteristic information time, the most therefrom extract character features letter
Breath, and this part is stored.
Wherein, person characteristic information includes face feature information, personage's behavioural information and physiological characteristic information, and face is special
Reference breath can be divided into five types, and the glaiest, sad, angry, tranquil and surprised, personage's behavioural information is the most right
With this, the tracking of face, judges that current audience leaves or stops, and physiological characteristic information is broadly divided into eight types, respectively
For male children, young male, male's middle age, male old age, Female Children, women is young, women is middle aged and female old aged people.
103, according to person characteristic information, determine, according to presetting rule, the targeted advertisements that described person characteristic information is corresponding；
In the present embodiment, after advertisement delivery device is extracted person characteristic information from digital image information, if advertisement
Delivery device and advertisement releasing server are the state of communication connection, then can be by the training pattern in advertisement releasing server
Determine person characteristic information, then obtain the presetting rule of storage in advertisement releasing server, determine that personage is special according to presetting rule
The mark of the targeted advertisements that reference breath is corresponding, the mark of targeted advertisements determines targeted advertisements for advertisement releasing server.Wherein,
Current advertisement delivery device can interpolate that the sex of audient, age, expression and behavior, and sets up according to existing experience
A set of presetting rule corresponding with person characteristic information, selects most to press close to person characteristic information by the presetting rule set
Advertisement as targeted advertisements to be played.
It is understood that the determination of targeted advertisements can also be realized in actual applications in offline state, specifically,
The mark of targeted advertisements corresponding to person characteristic information can be determined according to presetting rule, the most directly by advertisement delivery device self
Connect and determine targeted advertisements according to this mark, i.e. these advertisements are stored in advertisement delivery device, both can be stored in advertisement and throw
Put in the memory module of device, it is also possible to store these advertisements by External memory equipment, then by External memory equipment with wide
Announcement delivery device is connected.
Generally advertisement delivery device may detect have many individuals just to stop before advertisement delivery device simultaneously, and these
The face characteristic of audient is likely to different, is then accomplished by deferring to certain rule, such as throwing in advertisement when:
(1) when audient includes child, middle age and old people, preferential broadcasting is about the advertisement of child；
(2) when audient includes adolescence, preferential broadcasting is about the advertisement of women.
It is understood that presetting rule can be adjusted according to actual needs, the most only one example, do not make
Restriction for the present invention program.
Update its internal advertisement owing to general advertisement delivery device is required for management personnel, waste time and energy, and this
Devise a network interface in bright, connect advertisement releasing server or network by this network interface, and management personnel can remotely grasp
Make multiple advertisement delivery device, effectively saved resource, and advertisement is deposited in advertisement releasing server, and to each
Advertisement uses key marker, such as words such as women, clothing or cosmetics.When advertisement delivery device determines targeted advertisements, then
Satisfactory advertisement is filtered out, if satisfactory advertisement has multiple, then from these advertisements from advertisement releasing server
Randomly choose one to play out.
104, obtain and throw in targeted advertisements.
In the present embodiment, advertisement releasing server determines targeted advertisements according to the mark of targeted advertisements, and to advertisement putting
Device sends targeted advertisements, and advertisement delivery device receives the targeted advertisements to be played that advertisement releasing server sends, and both can lead to
Cross use technique of internet remotely to control to update advertisement delivery device, to obtain targeted advertisements, it is also possible to directly from long-range
Advertisement releasing server gets targeted advertisements, finally targeted advertisements is presented to audient such that it is able to play in real time
New advertisement.
Based on the method controlling advertisement putting that above-mentioned Fig. 3 is corresponding, in actual applications, can be come by Fig. 3 A or Fig. 3 B
Realizing corresponding method, Fig. 3 A is the cut-away view in the embodiment of the present invention under advertisement delivery system on line state, and Fig. 3 B is
In the embodiment of the present invention under advertisement delivery system off-line state cut-away view, wherein, advertisement delivery device can be figure
Middle advertisement machine, and advertisement releasing server can be the server in figure, and in Fig. 3 A, advertisement delivery device takes with advertisement putting
Communication connection set up by business device, and in Fig. 3 B, advertisement delivery device and advertisement releasing server are without setting up communication connection.Advertisement putting
Can include photographic head in system, photographic head, for obtaining the information such as expression and the behavior of user, also includes extraction module, is used for
Extract the characteristic information of face, also include identification module, for identifying characteristic information or the behavior characteristic information etc. of face, also
Including output module, such as screen and loudspeaker etc., it is used for playing media content, it should be noted that the advertisement under off-line state
Delivery device can set up communication connection with advertisement releasing server.
In the embodiment of the present invention, it is provided that a kind of method controlling advertisement putting, advertisement delivery device obtains current number
Word image information, when comprising person characteristic information in digital image information, extracts character features letter from digital image information
Breath, person characteristic information includes face feature information, personage's behavioural information and physiological characteristic information, advertisement delivery device according to
Person characteristic information, determines, according to presetting rule, the targeted advertisements that described person characteristic information is corresponding, and throws in targeted advertisements.Logical
Cross multiple person characteristic information of said method identification destination object to determine the targeted advertisements of broadcasting, be not only able to more accurately
Select suitable advertisement, and constantly go without management personnel to update advertisement, automatically can carry out according to the feature of destination object
The renewal of advertisement, saves human resources, promotes Consumer's Experience.
Alternatively, on the basis of the embodiment that above-mentioned Fig. 3 is corresponding, what the embodiment of the present invention provided controls advertisement putting
In first alternative embodiment of method, from digital image information, extract person characteristic information, may include that
From digital image information, person characteristic information is determined according to preset training pattern.
In the present embodiment, advertisement delivery device extracts the specific implementation of person characteristic information from digital image information
It may be that determine person characteristic information from digital image information according to preset training pattern.
About obtaining preset training pattern, specifically, the mode first passing through mental experiment or questionnaire survey obtains control
The rule of advertisement putting processed, advertisement putting rule includes the adline that different sexes, age and expression should be thrown in, then
By expression classifier, gender sorter, character classification by age device and behavior grader at substantial amounts of sample training, so that this
The accuracy rate that a little characteristics of human body identify is higher；
Secondly, in the embodiment of the present invention, advertisement delivery device can determine person characteristic information according to preset training pattern,
And preset training pattern is the model obtained by substantial amounts of sample training, can be more clear determining person characteristic information when
Clear hold these information accurately, the effectiveness of lifting scheme, in order to play the properest targeted advertisements, thus promote user
Experience, and beneficially businessman preferably promotes, and produces higher benefit.
Alternatively, on the basis of first corresponding for above-mentioned Fig. 3 or Fig. 3 corresponding embodiment, the embodiment of the present invention carries
Confession control advertisement putting second alternative embodiment of method in, from digital image information extract person characteristic information it
After, it is also possible to including:
By comparison person characteristic information and registered primitive character information, destination object is identified, and obtains
Recognition result.
In the present embodiment, after advertisement delivery device extracts person characteristic information from digital image information, Ke Yijin
Destination object in audient, with already registered with the primitive character information crossed, is known by one step comparison person characteristic information with this
Not, and be identified result.
Present invention can also apply to the work attendance of internal institution personnel, it is achieved face attendance checking function, specifically, refer to figure
4, Fig. 4 is the topological structure schematic diagram of the advertisement delivery system using mobile hanging advertisement machine in the embodiment of the present invention, such as figure institute
Showing, photographic head is communicatively coupled with advertisement delivery device, gathers image with this, and gives at advertisement delivery device
Reason.It is on duty in time period and quitting time section, opens the attendance checking function of advertisement delivery device.Advertisement delivery device is from digitized map
After information extracts person characteristic information, by all task characteristic informations extracted and already registered with the primitive character crossed
Information is compared, and the person characteristic information of each destination object corresponding operates accordingly, obtains this target pair
The work attendance information of elephant.Assume that the facial feature information of destination object is consistent with registered raw facial characteristic information, this is described
Destination object is the object being registered, and obtains, with this, the state that its work attendance information is " arriving ", similarly, if destination object
Facial feature information inconsistent with registered raw facial characteristic information, be not the most our object of needing to be grasped, its phase
Pass information will not be recorded in work attendance information.
Again, in the embodiment of the present invention, specifically illustrate advertisement delivery device and also there is the function of face work attendance, work as advertisement
After delivery device extracts person characteristic information from digital image information, it is also possible to by comparison person characteristic information with step on
The primitive character information of note, is identified destination object, and is identified result, records the work attendance letter of destination object with this
Breath.Advertisement putting is combined with face work attendance, advertisement broadcasting and the work of face work attendance can be carried out simultaneously, not only save
The physical space that two equipment occupies, also saves the time simultaneously, the practicality of lifting scheme and motility.
Alternatively, on the basis of first corresponding for above-mentioned Fig. 3 or Fig. 3 alternative embodiment, the embodiment of the present invention provides
Control advertisement putting the 3rd alternative embodiment of method in, after obtaining current digital image information, it is also possible to including:
If digital image information does not comprise person characteristic information, then play and preset media content.
In the present embodiment, after advertisement delivery device gets current digital image information, and then judge this numeral
Whether containing person characteristic information in image information, without comprising person characteristic information, then explanation Current ad is thrown in
Before device, temporarily nobody stops, and then can commence play out default sound media content.
It should be noted that presetting media content can be preset musical, it is also possible to be default lighting effects, wherein,
The music that according to preset musical, different scenes pre-set, such as, in commercial building, preset musical is usually some pianos
Bent or instrument playing is bent, and in airport, preset musical can be English song etc., and in hospital's main building, preset musical
Can be light music etc., be not construed as limiting herein.
Again, in the embodiment of the present invention, during if be detected that digital image information does not comprises person characteristic information, then may be used
There is no audient before judging Current ad delivery device, then play default media content and attract people, promote popularity, and
And only play music when there is no audient and can also save resource, more environmentally-friendly, thus the operability of lifting scheme and practicality
Property.
Alternatively, on the basis of first corresponding for above-mentioned Fig. 3 or Fig. 3 alternative embodiment, the embodiment of the present invention provides
The 4th alternative embodiment of method controlling advertisement putting in, receive the targeted advertisements that advertisement releasing server sends, and throw
After putting targeted advertisements, it is also possible to including:
Judge according to person characteristic information whether the behavior state of destination object is changed to the second state from the first state；
If the behavior state of destination object is not changed to the second state from the first state, then play preset advertisement；
If the behavior state of destination object is changed to the second state from the first state, then open preset interactive application.
In the present embodiment, after advertisement delivery device have received the targeted advertisements that advertisement releasing server sends, phase can be thrown in
The targeted advertisements answered, when then targeted advertisements finishes for this, then needs to go to judge destination object according to person characteristic information
Whether behavior state changes, and mainly can determine either with or without being moved by following the trail of the face of destination object, the first shape
State is the position before moving, and the second state is the position after moving, and when the relative position between two states changes, mesh is described
Mark object has the omen leaving advertisement delivery device, if on the contrary, destination object does not occur the first state to the second shape
The change of state, illustrates that destination object also continues to stay the idea of advertisement delivery device.
According to both results, it is also proposed two kinds of different processing modes in the present embodiment, think for destination object
Situation to be left, advertisement delivery device will stop the broadcasting of advertisement at once, opens preset interactive application, and preset interactive mode should
With being a kind of somatic sensation television game, attracting destination object hence into game link, this game can be specifically Microsoft's exploitation
Somatic sensation television game (English full name: kinect), it is a kind of three-dimensional body-sensing camera, simultaneously it imported instant motion capture,
The functions such as the input of image identification, mike, speech recognition and community interactive.Player can be opened in gaming by this technology
Car and other player interactions, share picture and information etc. by the Internet with other players.
But continue to stop when viewing and admiring after playing targeted advertisements for destination object, then loop play and this target pair
Other advertisements that the person characteristic information of elephant is corresponding.
Again, in the embodiment of the present invention, playing first after targeted advertisements, it is also possible to judge according to person characteristic information
Whether the behavior state of destination object is changed to the second state from the first state, if the behavior state of destination object is not from the first shape
State is changed to the second state, then explanation destination object is interested in the content of targeted advertisements, then can play relevant pre-
Putting advertisement, if the behavior state of destination object is changed to the second state from the first state, then explanation destination object prepares to exit, this
The preset somatic sensation television game of Shi Kaiqi can greatly attract the destination object prepared to exit, thus improves popularity, increases advertisement and plays
Probability, promote Consumer's Experience, the motility of enhanced scheme and contingency.
For ease of understanding, with a concrete application scenarios, the method controlling advertisement putting a kind of in the present invention is carried out below
Describing in detail, referring to Fig. 5, Fig. 5 is the flow chart controlling advertisement putting in application scenarios of the present invention, particularly as follows:
Step 201: open advertisement delivery device, start advertisement releasing server simultaneously；
Step 202: advertisement delivery device judges currently whether have destination object, if with the presence of destination object, then goes to
Step 204, exists without destination object, then carries out step 203；
Step 203: in the presence of not having destination object, illustrates do not have audient, and this time is in order to save screen
Resource, can be controlled the corresponding music of music module broadcasting by the control centre of advertisement delivery device and attract people；
Step 204: in the presence of having destination object, illustrates now to have audient, then obtain destination object sex,
The information such as age and expression；
Step 205: by the preset training pattern provided in advertisement releasing server, determine person characteristic information, wherein,
Preset training pattern includes expression classifier, gender sorter, character classification by age device and behavior grader；
Step 206: after obtaining person characteristic information, the control centre of advertisement delivery device can obtain ad placement services
The advertisement putting rule of device, this input rule is obtained by the mode such as mental experiment or questionnaire survey；
Step 207: the control centre of advertisement delivery device, according to throwing in rule, controls advertisement playing module, and plays phase
The targeted advertisements answered；
Step 208: after targeted advertisements broadcasting terminates, need to judge whether destination object is wanted to leave, if it is desired to leave,
Then entering step 210, if being not desired to leave, then entering step 209；
Step 209: when destination object is not desired to leave advertisement delivery device, advertisement delivery device can play search randomly
The relevant advertisements gone out；
Step 210: at destination object in time leaving advertisement delivery device, control is swum by the control centre of advertisement delivery device
Play module represents somatic sensation television game, attracts destination object.
Below the advertisement delivery device in the present invention is described in detail, refers to Fig. 6, wide in the embodiment of the present invention
Accuse delivery device, including:
Acquisition module 301, for obtaining current digital image information；
Extraction module 302, for comprising character features letter when described acquisition module 301 obtains in described digital image information
During breath, extracting described person characteristic information from described digital image information, wherein, described person characteristic information includes that face is special
Reference breath, personage's behavioural information and physiological characteristic information；
Determine module 303, for the described person characteristic information extracted according to described extraction module 302, according to preset rule
Then determine the targeted advertisements that described person characteristic information is corresponding；
Putting module 304, for obtaining and throw in the described described targeted advertisements determining that module 303 determines.
In the present embodiment, acquisition module 301 obtains current digital image information, when described acquisition module 301 obtains number
When comprising person characteristic information in word image information, extraction module 302 extracts person characteristic information from digital image information, its
In, person characteristic information includes face feature information, personage's behavioural information and physiological characteristic information, determines module 303 basis
According to presetting rule, the described person characteristic information that described extraction module 302 extracts, determines that described person characteristic information is corresponding
Targeted advertisements, putting module 304 obtains and throws in the described described targeted advertisements determining that module 303 determines
In the embodiment of the present invention, it is provided that a kind of advertisement delivery device, obtain current digital image information, work as digitized map
During as comprising person characteristic information in information, extracting person characteristic information from digital image information, person characteristic information includes
Face feature information, personage's behavioural information and physiological characteristic information, advertisement delivery device is according to person characteristic information, according in advance
Put the targeted advertisements that rule determines that described person characteristic information is corresponding, and throw in targeted advertisements.By said method identification target
Multiple person characteristic information of object determine the targeted advertisements of broadcasting, are not only able to select more accurately suitable advertisement, and
And constantly go to update advertisement without management personnel, can automatically carry out the renewal of advertisement according to the feature of destination object, save people
Power resource, promotes Consumer's Experience.
Alternatively, on the basis of the embodiment corresponding to above-mentioned Fig. 6, referring to Fig. 7, it is wide that the embodiment of the present invention provides
Accusing in another embodiment of delivery device, described extraction module 302 includes:
Determine unit 3021, for determining described character features from described digital image information according to preset training pattern
Information.
Secondly, in the embodiment of the present invention, advertisement delivery device can determine person characteristic information according to preset training pattern,
And preset training pattern is the model obtained by substantial amounts of sample training, can be more clear determining person characteristic information when
Clear hold these information accurately, the effectiveness of lifting scheme, in order to play the properest targeted advertisements, thus promote user
Experience, and beneficially businessman preferably promotes, and produces higher benefit.
Alternatively, on the basis of the embodiment corresponding to above-mentioned Fig. 6 or Fig. 7, referring to Fig. 8, the embodiment of the present invention carries
In another embodiment of the advertisement delivery device of confession, described advertisement delivery device 30 also includes:
Comparing module 305, extracts described character features letter for described extraction module 302 from described digital image information
After breath, by person characteristic information described in comparison and registered primitive character information, destination object is identified, and
To recognition result.
Again, in the embodiment of the present invention, specifically illustrate advertisement delivery device and also there is the function of face work attendance, work as advertisement
After delivery device extracts person characteristic information from digital image information, it is also possible to by comparison person characteristic information with step on
The primitive character information of note, is identified destination object, and is identified result, records the work attendance letter of destination object with this
Breath.Advertisement putting is combined with face work attendance, advertisement broadcasting and the work of face work attendance can be carried out simultaneously, not only save
The physical space that two equipment occupies, also saves the time simultaneously, the practicality of lifting scheme and motility.
Alternatively, on the basis of the embodiment corresponding to above-mentioned Fig. 6 or Fig. 7, referring to Fig. 9, the embodiment of the present invention carries
In another embodiment of the advertisement delivery device of confession, described advertisement delivery device 40 also includes:
Application opening module 306, after described acquisition module 301 obtains current digital image information, if described
Digital image information does not comprise described person characteristic information, then plays and preset media content.
Again, in the embodiment of the present invention, during if be detected that digital image information does not comprises person characteristic information, then may be used
There is no audient before judging Current ad delivery device, then play preset musical and attract people, promote popularity, and
There is no during audient only to play music and can also save resource, more environmentally-friendly, thus the operability of lifting scheme and practicality.
Alternatively, on the basis of the embodiment corresponding to above-mentioned Fig. 6 or Fig. 7, referring to Figure 10, the embodiment of the present invention carries
In another embodiment of the advertisement delivery device of confession, described advertisement delivery device 30 also includes:
Judge module 307, after described putting module 304 obtains and throw in described targeted advertisements, according to described people
Thing characteristic information judges whether the behavior state of described destination object is changed to the second state from the first state；
For described judge module 307, advertisement playing module 308, if judging that the behavior state of described destination object is not from institute
First state of stating is changed to described second state, then play preset advertisement；
Module 309 is experienced in application, if judging that the behavior state of described destination object is from described for described judge module 307
First state is changed to described second state, then open preset interactive application.
Again, in the embodiment of the present invention, playing first after targeted advertisements, it is also possible to judge according to person characteristic information
Whether the behavior state of destination object is changed to the second state from the first state, if the behavior state of destination object is not from the first shape
State is changed to the second state, then explanation destination object is interested in the content of targeted advertisements, then can play relevant pre-
Putting advertisement, if the behavior state of destination object is changed to the second state from the first state, then explanation destination object prepares to exit, this
The preset somatic sensation television game of Shi Kaiqi can greatly attract the destination object prepared to exit, thus improves popularity, increases advertisement and plays
Probability, promote Consumer's Experience, the motility of enhanced scheme and contingency.
The embodiment of the present invention additionally provides another kind of advertisement delivery device, as shown in figure 11, for convenience of description, only illustrates
The part relevant to the embodiment of the present invention, concrete ins and outs do not disclose, refer to embodiment of the present invention method part.
Figure 11 is illustrated that the block diagram of the part-structure relevant to the advertisement delivery device of embodiment of the present invention offer.Reference
Figure 11, may include that radio frequency (English full name: Radio Frequency, english abbreviation: RF) circuit 410, memorizer 420, defeated
Enter unit 430, display unit 440, sensor 450, voicefrequency circuit 460, Wireless Fidelity (English full name: wireless
Fidelity, english abbreviation: WiFi) module 470, the parts such as processor 480 and power supply 490.Those skilled in the art are permissible
Understanding, the advertisement delivery device structure shown in Figure 11 is not intended that the restriction to advertisement delivery device, can include than diagram
More or less of parts, or combine some parts, or different parts are arranged.
Below in conjunction with Figure 11 each component parts of advertisement delivery device carried out concrete introduction:
RF circuit 410 can be used for receiving and sending messages or in communication process, the reception of signal and transmission, especially, by base station
After downlink information receives, process to processor 480；It addition, be sent to base station by designing up data.Generally, RF circuit 410
Include but not limited to antenna, at least one amplifier, transceiver, bonder, low-noise amplifier (English full name: Low
Noise Amplifier, english abbreviation: LNA), duplexer etc..Additionally, RF circuit 410 can also pass through radio communication and network
Communicate with other equipment.Above-mentioned radio communication can use arbitrary communication standard or agreement, includes but not limited to that the whole world is mobile logical
News system (English full name: Global System of Mobile communication, english abbreviation: GSM), general packet
Wireless service (English full name: General Packet Radio Service, english abbreviation: GPRS), CDMA are (English complete
Claim: Code Division Multiple Access, english abbreviation: CDMA), WCDMA (English full name:
Wideband Code Division Multiple Access, english abbreviation: WCDMA), Long Term Evolution (English full name: Long
Term Evolution, english abbreviation: LTE), Email, Short Message Service (English full name: Short Messaging
Service, english abbreviation: SMS) etc..
Memorizer 420 can be used for storing software program and module, and processor 480 is stored in memorizer 420 by operation
Software program and module, thus perform advertisement delivery device various functions application and data process.Memorizer 420 can
Mainly include storing program area and storage data field, wherein, needed for storage program area can store operating system, at least one function
Application program (such as sound-playing function, image player function etc.) etc.；Storage data field can store and fill according to advertisement putting
The data (such as voice data, phone directory etc.) etc. that the use put is created.Additionally, memorizer 420 can include the most random
Access memorizer, it is also possible to include nonvolatile memory, for example, at least one disk memory, flush memory device or other
Volatile solid-state part.
Input block 430 can be used for receiving numeral or the character information of input, and produce with the user setup of mobile phone with
And function controls relevant key signals input.Specifically, input block 430 can include that contact panel 431 and other inputs set
Standby 432.Contact panel 431, also referred to as touch screen, can collect user thereon or neighbouring touch operation (such as user uses
Any applicable object such as finger, stylus or adnexa operation on contact panel 431 or near contact panel 431), and root
Corresponding attachment means is driven according to formula set in advance.Optionally, contact panel 431 can include touch detecting apparatus and touch
Two parts of controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect the signal that touch operation brings,
Transmit a signal to touch controller；Touch controller receives touch information from touch detecting apparatus, and is converted into touching
Point coordinates, then give processor 480, and order that processor 480 sends can be received and performed.Furthermore, it is possible to use electricity
The polytypes such as resistive, condenser type, infrared ray and surface acoustic wave realize contact panel 431.Except contact panel 431, input
Unit 430 can also include other input equipments 432.Specifically, other input equipments 432 can include but not limited to secondary or physical bond
One or more in dish, function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc..
Display unit 440 can be used for the various of the information that inputted by user of display or the information being supplied to user and mobile phone
Menu.Display unit 440 can include display floater 441, optionally, can use liquid crystal display (English full name: Liquid
Crystal Display, english abbreviation: LCD), Organic Light Emitting Diode (English full name: Organic Light-Emitting
Diode, english abbreviation: OLED) etc. form configure display floater 441.Further, contact panel 431 can cover display surface
Plate 441, when contact panel 431 detects thereon or after neighbouring touch operation, sends processor 480 to determine touch thing
The type of part, provides corresponding visual output with preprocessor 480 according to the type of touch event on display floater 441.Though
The most in fig. 11, contact panel 431 and display floater 441 are to realize input and the input of mobile phone as two independent parts
Function, but in some embodiments it is possible to by integrated to contact panel 431 and display floater 441 and realize mobile phone input and
Output function.
Advertisement delivery device may also include at least one sensor 450, such as optical sensor, motion sensor and other
Sensor.Specifically, optical sensor can include ambient light sensor and proximity transducer, and wherein, ambient light sensor can basis
The light and shade of ambient light regulates the brightness of display floater 441, and proximity transducer can cut out display when mobile phone moves in one's ear
Panel 441 and/or backlight.As the one of motion sensor, accelerometer sensor can detect in all directions (generally three
Axle) size of acceleration, can detect that size and the direction of gravity time static, can be used for identifying the application of mobile phone attitude (such as
Horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, percussion) etc.；As for
Other sensors such as gyroscope that advertisement delivery device can also configure, barometer, drimeter, thermometer, infrared ray sensor,
This repeats no more.
Voicefrequency circuit 460, speaker 461, microphone 462 can provide the audio interface between user and mobile phone.Audio-frequency electric
The signal of telecommunication after the voice data conversion that road 460 can will receive, is transferred to speaker 461, speaker 461 is converted to sound
Signal exports；On the other hand, the acoustical signal of collection is converted to the signal of telecommunication by microphone 462, voicefrequency circuit 460 turn after receiving
It is changed to voice data, then after voice data output processor 480 is processed, through RF circuit 410 to be sent to such as another mobile phone,
Or voice data is exported to memorizer 420 to process further.
WiFi belongs to short range wireless transmission technology, and mobile phone can help user's transceiver electronics postal by WiFi module 470
Part, browsing webpage and access streaming video etc., it has provided the user wireless broadband internet and has accessed.Although Figure 11 shows
WiFi module 470, but it is understood that, it is also not belonging to must be configured into of mobile phone, can not change as required completely
Omit in the scope of the essence becoming invention.
Processor 480 is the control centre of mobile phone, utilizes various interface and the various piece of the whole mobile phone of connection, logical
Cross operation or perform to be stored in the software program in memorizer 420 and/or module, and calling and be stored in memorizer 420
Data, perform the various functions of mobile phone and process data, thus mobile phone is carried out integral monitoring.Optionally, processor 480 can wrap
Include one or more processing unit；Preferably, processor 480 can integrated application processor and modem processor, wherein, should
Mainly process operating system, user interface and application program etc. with processor, modem processor mainly processes radio communication.
It is understood that above-mentioned modem processor can not also be integrated in processor 480.
Mobile phone also includes the power supply 490 (such as battery) powered to all parts, it is preferred that power supply can pass through power supply pipe
Reason system is logically contiguous with processor 480, thus realizes management charging, electric discharge and power managed by power-supply management system
Etc. function.
Although not shown, mobile phone can also include photographic head, bluetooth module etc., does not repeats them here.
In embodiments of the present invention, the processor 480 included by this terminal also has a following functions:
Control described input block 430 and obtain current digital image information；
When described digital image information comprises person characteristic information, from described digital image information, extract described people
Thing characteristic information, wherein, described person characteristic information includes face feature information, personage's behavioural information and physiological feature letter
Breath；
According to described person characteristic information, determine, according to presetting rule, the targeted advertisements that described person characteristic information is corresponding；
Control described input block 430 and obtain and throw in described targeted advertisements.
Those skilled in the art is it can be understood that arrive, for convenience and simplicity of description, and the system of foregoing description,
The specific works process of device and unit, is referred to the corresponding process in preceding method embodiment, does not repeats them here.
In several embodiments provided herein, it should be understood that disclosed system, apparatus and method are permissible
Realize by another way.Such as, device embodiment described above is only schematically, such as, and described unit
Dividing, be only a kind of logic function and divide, actual can have other dividing mode, the most multiple unit or assembly when realizing
Can in conjunction with or be desirably integrated into another system, or some features can be ignored, or does not performs.Another point, shown or
The coupling each other discussed or direct-coupling or communication connection can be the indirect couplings by some interfaces, device or unit
Close or communication connection, can be electrical, machinery or other form.
The described unit illustrated as separating component can be or may not be physically separate, shows as unit
The parts shown can be or may not be physical location, i.e. may be located at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected according to the actual needs to realize the mesh of the present embodiment scheme
's.
It addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it is also possible to
It is that unit is individually physically present, it is also possible to two or more unit are integrated in a unit.Above-mentioned integrated list
Unit both can realize to use the form of hardware, it would however also be possible to employ the form of SFU software functional unit realizes.
If described integrated unit realizes and as independent production marketing or use using the form of SFU software functional unit
Time, can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part that in other words prior art contributed or this technical scheme completely or partially can be with the form of software product
Embodying, this computer software product is stored in a storage medium, including some instructions with so that a computer
Equipment (can be personal computer, server, or the network equipment etc.) performs the complete of method described in each embodiment of the present invention
Portion or part steps.And aforesaid storage medium includes: USB flash disk, portable hard drive, read only memory (English full name: Read-Only
Memory, english abbreviation: ROM), random access memory (English full name: Random Access Memory, english abbreviation:
RAM), the various medium that can store program code such as magnetic disc or CD.
The above, above example only in order to technical scheme to be described, is not intended to limit；Although with reference to front
State embodiment the present invention has been described in detail, it will be understood by those within the art that: it still can be to front
State the technical scheme described in each embodiment to modify, or wherein portion of techniques feature is carried out equivalent；And these
Amendment or replacement, do not make the essence of appropriate technical solution depart from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (10)
1. the method controlling advertisement putting, it is characterised in that including:
Obtain current digital image information；
When described digital image information comprises person characteristic information, from described digital image information, extract described personage special
Reference ceases, and wherein, described person characteristic information includes face feature information, personage's behavioural information and physiological characteristic information；
According to described person characteristic information, determine, according to presetting rule, the targeted advertisements that described person characteristic information is corresponding；
Obtain and throw in described targeted advertisements.
Method the most according to claim 1, it is characterised in that described extract described personage from described digital image information
Characteristic information, including:
From described digital image information, described person characteristic information is determined according to preset training pattern.
Method the most according to claim 1 and 2, it is characterised in that described extract from described digital image information described
After person characteristic information, described method also includes:
By person characteristic information described in comparison and registered primitive character information, destination object is identified, and obtains
Recognition result.
Method the most according to claim 1 and 2, it is characterised in that after the digital image information that described acquisition is current, institute
Method of stating also includes:
If described digital image information does not comprise described person characteristic information, then play and preset media content.
Method the most according to claim 1 and 2, it is characterised in that described acquisition after throwing in described targeted advertisements, institute
Method of stating also includes:
Judge according to described person characteristic information whether the behavior state of described destination object is changed to the second shape from the first state
State；
If the behavior state of described destination object is not changed to described second state from described first state, then play preset extensively
Accuse；
If the behavior state of described destination object is changed to described second state from described first state, then open preset interactive mode
Application.
6. an advertisement delivery device, it is characterised in that including:
Acquisition module, for obtaining current digital image information；
Extraction module, when comprising person characteristic information in obtaining described digital image information when described acquisition module, from institute
Stating and extract described person characteristic information in digital image information, wherein, described person characteristic information includes face feature information, people
Thing behavioural information and physiological characteristic information；
Determine module, for the described person characteristic information extracted according to described extraction module, determine according to presetting rule described
The targeted advertisements that person characteristic information is corresponding；
Putting module, for obtaining and throw in the described described targeted advertisements determining that module determines.
Advertisement delivery device the most according to claim 6, it is characterised in that described extraction module includes:
Determine unit, for determining described person characteristic information from described digital image information according to preset training pattern.
8. according to the advertisement delivery device described in claim 6 or 7, it is characterised in that described advertisement delivery device also includes:
Comparing module, after described extraction module extracts described person characteristic information from described digital image information, logical
Cross person characteristic information described in comparison and registered primitive character information, destination object is identified, and be identified knot
Really.
9. according to the advertisement delivery device described in claim 6 or 7, it is characterised in that described advertisement delivery device also includes:
Judge module, receives, for described putting module, the described targeted advertisements that described advertisement releasing server sends, and throws in
After described targeted advertisements, judge that whether the behavior state of described destination object is from the first state according to described person characteristic information
It is changed to the second state；
For described judge module, advertisement playing module, if judging that the behavior state of described destination object is not from described first state
It is changed to described second state, then plays preset advertisement；
Module is experienced in application, if judging that the behavior state of described destination object becomes from described first state for described judge module
Turn to described second state, then open preset interactive application.
10. an advertisement delivery device, it is characterised in that including: input equipment, output device, memorizer, processor and logical
Letter module；
Described processor is used for the program performing in described memorizer, step specific as follows:
Obtain current digital image information；
When described digital image information comprises person characteristic information, from described digital image information, extract described personage special
Reference ceases, and wherein, described person characteristic information includes face feature information, personage's behavioural information and physiological characteristic information；
According to described person characteristic information, determine, according to presetting rule, the targeted advertisements that described person characteristic information is corresponding；
Control described input equipment and obtain and throw in described targeted advertisements；
Wherein, described communication module is used for connecting described advertisement delivery device and advertisement releasing server, so that described advertisement
Delivery device and described advertisement releasing server communicate.
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Application publication date: 20170104 |