CN112559438A - Advertising machine - Google Patents

Advertising machine Download PDF

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Publication number
CN112559438A
CN112559438A CN202011402370.XA CN202011402370A CN112559438A CN 112559438 A CN112559438 A CN 112559438A CN 202011402370 A CN202011402370 A CN 202011402370A CN 112559438 A CN112559438 A CN 112559438A
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CN
China
Prior art keywords
data
processing
interface
module
control module
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Pending
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CN202011402370.XA
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Chinese (zh)
Inventor
白光远
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JD Digital Technology Holdings Co Ltd
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JD Digital Technology Holdings Co Ltd
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Application filed by JD Digital Technology Holdings Co Ltd filed Critical JD Digital Technology Holdings Co Ltd
Priority to CN202011402370.XA priority Critical patent/CN112559438A/en
Publication of CN112559438A publication Critical patent/CN112559438A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F15/00—Digital computers in general; Data processing equipment in general
    • G06F15/76—Architectures of general purpose stored program computers
    • G06F15/78—Architectures of general purpose stored program computers comprising a single central processing unit
    • G06F15/7867—Architectures of general purpose stored program computers comprising a single central processing unit with reconfigurable architecture
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F13/00—Interconnection of, or transfer of information or other signals between, memories, input/output devices or central processing units
    • G06F13/38—Information transfer, e.g. on bus
    • G06F13/42—Bus transfer protocol, e.g. handshake; Synchronisation
    • G06F13/4282—Bus transfer protocol, e.g. handshake; Synchronisation on a serial bus, e.g. I2C bus, SPI bus
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address

Abstract

The application provides an advertisement machine, and belongs to the technical field of advertisement machines. The control module is used for receiving an AI processing request of an upper layer application and sending the AI processing request to the FPGA processing module; the FPGA processing module is in communication connection with the control module and is used for executing a corresponding AI processing algorithm according to the AI processing request to obtain an AI processing response and sending the AI processing response to the control module; the control module is further configured to return the AI processing response to the upper layer application. Because the FPGA processing module can define the characteristics of the interface by user, the FPGA processing module and the control module can be directly connected without utilizing a protocol conversion device, so that interconnection lines among the board cards can be reduced, links of data circulation are reduced, and the communication quality is improved.

Description

Advertising machine
Technical Field
The application relates to the technical field of advertisement machines, in particular to an advertisement machine.
Background
The advertisement player is a new generation of intelligent equipment, forms a complete advertisement broadcasting control system through advertisement player software control, network information transmission and multimedia advertisement player display, and carries out advertisement propaganda through multimedia materials such as pictures, characters, videos, small plug-ins and the like. The hardware architecture of the common advertising machine can be realized by a single ARM (advanced RISC machine) mainboard, the cost is relatively low, the common advertising machine is the most common type at present, but the problems of unidirectional output of advertising contents, passive reception of users and poor advertising effect exist.
In order to increase interactivity of the advertisement machine, an AI advertisement machine is mostly used in the market at present, and the principle of the AI advertisement machine is that under the original ARM hardware framework of the advertisement machine, a board card special for AI (ad anchor) is added to support a related service function.
However, in the AI advertisement machine, the ARM motherboard and the AI motherboard need to be in communication connection through the protocol conversion device, the number of board interconnection lines is large, and the number of internal data circulation links is large, so that the communication quality is difficult to guarantee, and the hardware reliability and stability are poor.
Disclosure of Invention
An object of the embodiment of the application is to provide an advertisement machine to solve the more problem of integrated circuit board interconnection line between ARM mainboard and the AI mainboard among the current AI advertisement machine. The specific technical scheme is as follows:
in a first aspect, an advertising machine is provided, the advertising machine comprising: the system comprises a control module and an FPGA processing module;
the control module is used for receiving an AI processing request of an upper layer application and sending the AI processing request to the FPGA processing module;
the FPGA processing module is in communication connection with the control module and is used for executing a corresponding AI processing algorithm according to the AI processing request to obtain an AI processing response and sending the AI processing response to the control module;
the control module is further configured to return the AI processing response to the upper layer application.
Optionally, the FPGA processing module is provided with a first data interface and a first configuration interface, the control module is provided with a second data interface and a second configuration interface, the first data interface is connected with the second data interface and used for transmitting data information, and the first configuration interface is connected with the second configuration interface and used for transmitting instruction information.
Optionally, the protocols used by the first data interface and the first configuration interface are preconfigured according to the protocol used by the second data interface and the second configuration interface for encapsulating the data and the instruction to be transmitted.
Optionally, the advertisement player further includes: an acquisition module;
the output end of the acquisition module is connected with the input end of the FPGA processing module and is used for acquiring AI input data and sending the AI input data to the FPGA processing module;
the FPGA processing module is further configured to input the AI input data into the AI processing algorithm to obtain the AI processing response.
Optionally, the collecting module includes: an image acquisition device;
the image acquisition device is used for acquiring image data and sending the image data to the FPGA processing module;
the FPGA processing module is further configured to input the image data into the AI processing algorithm to obtain the AI processing response.
Optionally, the collecting module includes: an audio acquisition device;
the audio acquisition device is used for acquiring audio data and sending the audio data to the FPGA processing module;
the FPGA processing module is further configured to input the audio data into the AI processing algorithm to obtain the AI processing response.
Optionally, the collecting module includes: an environmental data acquisition device;
the environment data acquisition device is used for acquiring environment data and sending the environment data to the FPGA processing module;
the FPGA processing module is further used for inputting the environmental data into the AI processing algorithm to obtain the AI processing response.
Optionally, the advertisement player further includes: an external interface;
and the output end of the control module is connected with the external interface.
Optionally, the external interface includes: one or more of a touch interface, a display interface, a network interface, and a speaker interface.
Optionally, the control module includes: and the ARM mainboard is in communication connection with the FPGA processing module.
The embodiment of the application has the following beneficial effects:
the embodiment of the application provides an advertising machine, wherein the control module is used for receiving an AI processing request of an upper application and sending the AI processing request to the FPGA processing module; the FPGA processing module is in communication connection with the control module and is used for executing a corresponding AI processing algorithm according to the AI processing request to obtain an AI processing response and sending the AI processing response to the control module; the control module is further configured to return the AI processing response to the upper layer application.
In this application, through FPGA processing module and control module communication connection, because FPGA processing module can self-define the characteristic of interface, FPGA processing module and control module can the lug connection, need not to utilize protocol conversion equipment, consequently can reduce the interconnection line between the integrated circuit board, that is, can reduce the data circulation link, improve communication quality.
Of course, not all advantages described above need to be achieved at the same time in the practice of any one product or method of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious for those skilled in the art to obtain other drawings without inventive exercise.
Fig. 1 is a schematic structural diagram of an advertisement player according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Because ARM mainboard and AI mainboard need carry out communication connection through protocol conversion device among the current AI advertisement machine, the integrated circuit board interconnection line is more, and the internal data circulation link is many, leads to communication quality to be difficult to guarantee, hardware reliability and poor stability. Therefore, the embodiment of the application provides an advertising machine.
An advertisement machine provided by an embodiment of the present application will be described in detail below with reference to specific embodiments, as shown in fig. 1, the advertisement machine includes: the system comprises a control module 1 and an FPGA processing module 2;
the control module 1 is configured to receive an AI processing request of an upper application and send the AI processing request to the FPGA processing module 2;
the FPGA processing module 2 is in communication connection with the control module 1, and is used for executing a corresponding AI processing algorithm according to the AI processing request, obtaining an AI processing response, and sending the AI processing response to the control module 1;
the control module 1 is further configured to return the AI processing response to the upper layer application.
In the embodiment of the present Application, the AI processing request of the upper Application refers to a processing demand instruction input by an App (Application program). The control module 1 is generally a main board, preferably, the control module can be an ARM main board, and the ARM main board has a powerful expansion function and a network transmission function, and can transmit data quickly. The control module 1 is configured to receive an AI processing request of an upper application and send the AI processing request to the FPGA processing module 2, the FPGA processing module 2 is in communication connection with the control module 1, and is configured to execute a corresponding AI processing algorithm according to the AI processing request to obtain an AI processing response and send the AI processing response to the control module 1, and the control module 1 is further configured to return the received AI processing response to the upper application.
Illustratively, an advertisement machine plays a section of advertisement aiming at a product a, a worker wants to know whether a front-end user who watches the advertisement is interested in the product a, the worker sends a corresponding AI processing request through an App, after receiving the AI processing request, a control module 1 sends the AI processing request to an FPGA processing module 2, the FPGA processing module 2 obtains an AI processing response that the user is interested in/not interested in the product by executing a corresponding AI processing algorithm, and sends the AI processing response to the control module 1, and after receiving the AI processing response, the control module 1 returns the AI processing response to an upper-layer application.
In another embodiment of the present invention, the FPGA processing module 2 is provided with a first data interface 21 and a first configuration interface 22, and the control module 1 is provided with a second data interface 11 and a second configuration interface 12, wherein the first data interface 21 and the first configuration interface 22, and the second data interface 11 and the second configuration interface 12 may use an SPI interface, a UART interface, a USB interface, and the like. The first data interface 21 is connected to the second data interface 11 for transmitting data information, and the first configuration interface 22 is connected to the second configuration interface 12 for transmitting instruction information.
In another embodiment of the present invention, because of the characteristics of the FPGA processing module 2, the interface protocol of the FPGA processing module 2 can be customized according to the interface protocol of the control module 1, and the protocols used by the first data interface 21 and the first configuration interface 22 are pre-configured according to the protocols used by the second data interface 11 and the second configuration interface 12 to package the data and the instructions to be transferred. For example: the second data interface adopts the Http Restful protocol, and accordingly, the Http Restful protocol is configured for the first data interface, or the FPGA processing module 2 may adapt itself when used for the first time, that is, when the FPGA processing module 2 receives the AI processing request sent by the control module 1 for the first time, the protocols used by the second data interface 11 and the second configuration interface 12 are identified, and the same protocol is configured for the first data interface 21 and the first configuration interface 22 according to the protocols. Therefore, the first data interface and the second data interface can be directly connected, and the first configuration interface and the second configuration interface can be directly connected without using a protocol conversion device for connection.
In yet another embodiment of the present invention, the advertisement machine further comprises: an acquisition module 3;
the AI input data may be collected user interaction data, such as human facial expression data, voice data, or other data in the environment, etc. The acquisition module 3 can acquire data in real time, and the output end of the acquisition module 3 is connected with the input end of the FPGA processing module 2 and is used for acquiring AI input data and sending the AI input data to the FPGA processing module 2;
the FPGA processing module 2 is further configured to input the AI input data into the AI processing algorithm to obtain the AI processing response.
Illustratively, when the FPGA processing module 2 receives an AI processing request for analyzing the current emotion of the user, the current expression data of the user is acquired through the acquisition module 3, and the expression data is input into a corresponding AI processing algorithm, so as to obtain that the current emotion of the user is interesting or boring.
In a further embodiment of the invention, the control module 1 comprises: a storage unit and a transmission unit; the storage unit is used for storing historical AI input data, wherein the historical AI input data can be collected by the collection module 3 in a historical manner, or can be obtained by the control module 1 through a network, such as original user portrait, tags and other data; the sending unit is configured to send the historical AI input data to the FPGA processing module 2.
The FPGA processing module 2 may use the historical AI input data as comparison data, for example, when analyzing the current emotion of the user, the historical AI input data of the user sent by the control module 1 may be used as comparison data to analyze whether the user is interested or bored; historical AI input data can also be used as calculation data, for example, the historical AI input data can be historical browsing data, and when the purchase demand of a historical user needs to be calculated, the FPGA processing module 2 can calculate the purchase demand of the user through the historical browsing data of the user.
In a further embodiment of the invention, the acquisition module 3 comprises: an image acquisition device;
the image acquisition device can be a sensor such as a monocular or binocular camera and the like and is used for acquiring image data, and the image data can be facial expression data, human body action data and the like. Sending the image data to the FPGA processing module 2;
the FPGA processing module 2 is further configured to input the image data into the AI processing algorithm to obtain the AI processing response.
In a further embodiment of the invention, the acquisition module 3 comprises: an audio acquisition device;
the audio acquisition device can be a sensor such as a microphone and the like and is used for acquiring audio data, the audio data can be voice data sent by people or other voice data in the environment, and the audio data is sent to the FPGA processing module 2;
the FPGA processing module 2 is further configured to input the audio data into the AI processing algorithm to obtain the AI processing response.
In a further embodiment of the invention, the acquisition module 3 comprises: an environmental data acquisition device;
the environment data acquisition device can be a temperature sensor, a humidity sensor, an air quality sensor or the like and is used for acquiring environment data, the environment data can be data in the environment within the acquisition range of the environment data acquisition device, such as temperature data, humidity data, weather data and the like, and the environment data is sent to the FPGA processing module 2;
the FPGA processing module 2 is further configured to input the environmental data into the AI processing algorithm to obtain the AI processing response.
In yet another embodiment of the present invention, the advertisement machine further comprises: an external interface;
the output end of the control module 1 is connected with the external interface, and the control module 1 can return the AI processing response to the upper application of the advertisement player through the external interface.
In another embodiment of the present invention, the external interface includes: one or more of a touch interface 4, a display interface 5, a network interface 6 and a speaker interface 7, and the external interface may be other application interfaces. Illustratively, the AI process response is data in the form of text or image that can be returned to the upper layer application through the display interface 5, the AI process response is data in the form of voice that can be returned to the upper layer application through the speaker interface 7, and the AI process response requires the user to perform further touch operations and give text prompts that can be returned to the upper layer application through the touch interface 4 and the display interface 5.
In the embodiment of the application, the control module 1 is configured to receive an AI processing request of an upper application and send the AI processing request to the FPGA processing module 2; the FPGA processing module 2 is in communication connection with the control module 1, and is used for executing a corresponding AI processing algorithm according to the AI processing request, obtaining an AI processing response, and sending the AI processing response to the control module 1; the control module 1 is further configured to return the AI processing response to the upper layer application. Because FPGA processing module 2 can self-define the characteristic of interface, FPGA processing module 2 and control module 1 can the lug connection, need not to utilize protocol conversion device, consequently can reduce the interconnection line between the integrated circuit board, that is, can reduce the data circulation link, improve communication quality.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The above description is merely exemplary of the present application and is presented to enable those skilled in the art to understand and practice the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims (10)

1. An advertising machine, characterized in that it comprises: the system comprises a control module and an FPGA processing module;
the control module is used for receiving an AI processing request of an upper layer application and sending the AI processing request to the FPGA processing module;
the FPGA processing module is in communication connection with the control module and is used for executing a corresponding AI processing algorithm according to the AI processing request to obtain an AI processing response and sending the AI processing response to the control module;
the control module is further configured to return the AI processing response to the upper layer application.
2. The advertising machine according to claim 1, wherein the FPGA processing module is provided with a first data interface and a first configuration interface, the control module is provided with a second data interface and a second configuration interface, the first data interface is connected with the second data interface for transmitting data information, and the first configuration interface is connected with the second configuration interface for transmitting instruction information.
3. The advertising engine of claim 2, wherein the protocol used by the first data interface and the first configuration interface is pre-configured in accordance with the protocol used by the second data interface and the second configuration interface to encapsulate the data and instructions to be communicated.
4. The advertising machine of claim 1, further comprising: an acquisition module;
the output end of the acquisition module is connected with the input end of the FPGA processing module and is used for acquiring AI input data and sending the AI input data to the FPGA processing module;
the FPGA processing module is further configured to input the AI input data into the AI processing algorithm to obtain the AI processing response.
5. The advertising machine of claim 4, wherein the acquisition module comprises: an image acquisition device;
the image acquisition device is used for acquiring image data and sending the image data to the FPGA processing module;
the FPGA processing module is further configured to input the image data into the AI processing algorithm to obtain the AI processing response.
6. The advertising machine of claim 4, wherein the acquisition module comprises: an audio acquisition device;
the audio acquisition device is used for acquiring audio data and sending the audio data to the FPGA processing module;
the FPGA processing module is further configured to input the audio data into the AI processing algorithm to obtain the AI processing response.
7. The advertising machine of claim 4, wherein the acquisition module comprises: an environmental data acquisition device;
the environment data acquisition device is used for acquiring environment data and sending the environment data to the FPGA processing module;
the FPGA processing module is further used for inputting the environmental data into the AI processing algorithm to obtain the AI processing response.
8. The advertising machine of claim 1, further comprising: an external interface;
and the output end of the control module is connected with the external interface.
9. The advertising machine of claim 8, wherein the external interface comprises: one or more of a touch interface, a display interface, a network interface, and a speaker interface.
10. The advertising machine of claim 1, wherein the control module comprises: and the ARM mainboard is in communication connection with the FPGA processing module.
CN202011402370.XA 2020-12-02 2020-12-02 Advertising machine Pending CN112559438A (en)

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