CN107274211A - A kind of advertisement play back device and method - Google Patents
A kind of advertisement play back device and method Download PDFInfo
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- CN107274211A CN107274211A CN201710379920.2A CN201710379920A CN107274211A CN 107274211 A CN107274211 A CN 107274211A CN 201710379920 A CN201710379920 A CN 201710379920A CN 107274211 A CN107274211 A CN 107274211A
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Abstract
The present invention provides a kind of advertisement play back device and method, and the device includes：Display screen, video camera, calculating processing module.Video camera is connected with calculating processing module communication, for being shot, and captured video data is transmitted to calculating processing module；Calculating processing module is used to receive video data, and the facial image in video data is identified, to obtain corresponding characteristic information, and select the advertising information information of Corresponding matching to export to display screen according to this feature information, wherein, characteristic information includes sex and/or age information；Display screen is used to receive advertising information information, plays corresponding advertisement；Wherein, the parameter information of video camera is according to it can be seen that pre-set space scope and the position setting of video camera of display screen, make the coverage of video camera include pre-set space scope.The present invention can flexibly change the ad content of broadcasting according to people of the station in face of display screen, improve the success rate of ad promotions.
Description
Technical field
The present invention relates to multimedia technology field, more particularly to a kind of advertisement play back device and method.
Background technology
In actual life, advertisement has penetrated into the various aspects of people's life, and advertisement can be openly and extensive to public affairs
Many transmission informations, the demand of information is obtained to meet the public, or is promoted the sale of products to the public, guides public consumption.But it is real
Advertisement screen in life is played out according to the ad content for being stored in the advertisement screen, is existed when playing advertisement following
Problem：(1) the mode underaction of broadcasting advertisement content a, advertisement screen can only play a fixation in the same fixed period
Ad content, it is impossible to flexibly change the ad content of broadcasting according to actual conditions, lack interaction function；(2) advertisement played
Content does not have specific aim, causes the success rate of ad promotions too low, and the ratio of invalid advertisement is too high.
The content of the invention
In order to solve the above technical problems, the present invention provides a kind of advertisement play back device and method, can be according to station in display
People before panel flexibly changes the ad content of broadcasting, improves the success rate of ad promotions.
A kind of advertisement play back device that the present invention is provided, including：Display screen, video camera, calculating processing module；
The video camera, is connected with the calculating processing module communication, is provided for being shot, and by captured video
Material is transmitted to the calculating processing module；
The calculating processing module, enters for receiving the video data, and to the facial image in the video data
Row identification, to obtain corresponding characteristic information, and according to this feature information select the advertising information information of Corresponding matching export to
The display screen, wherein, this feature information includes sexual other and/or age information；
The display screen, for receiving the advertising information information, plays corresponding advertisement；
Wherein, the parameter information of the video camera according to it can be seen that the display screen pre-set space scope and described take the photograph
The position setting of camera, makes the coverage of the video camera include the pre-set space scope.
Preferably, the calculating processing module includes：
Face initial identification unit, for obtaining the facial image occurred first in the video data as the first
Face image, and first facial image is preserved, and first facial image is identified, it is special to obtain corresponding first
Reference is ceased, and corresponding advertisement output order is exported always according to the fisrt feature information；
Face Real time identification unit, for obtaining the picture image in the video data in real time, and will be described the first
The picture image at face image and current time is compared, and judges whether include described first in the picture image at current time
Facial image, if it is not, the facial image for then obtaining current time is identified, to obtain corresponding characteristic information as described the
One characteristic information, and corresponding advertisement output order is exported according to the fisrt feature information, and by the face figure at current time
As being preserved as first facial image；
Advertising information memory cell, for storing advertising information information, and receives advertisement output order, defeated according to the advertisement
The advertising information information for going out instruction acquisition Corresponding matching is exported to the display screen.
Preferably, the face identification unit includes：
Image comparing unit, for obtaining the picture image in the video data in real time, and by the first face figure
As the picture image with current time is compared, judge whether include first face in the picture image at current time
Image；
Face extraction unit, when having the first face image for not including in the picture image at current time, sentences
Whether the picture image at disconnected current time includes facial image, if so, the facial image for then obtaining current time is identified,
To obtain corresponding characteristic information as the fisrt feature information, and corresponding advertisement is exported according to the fisrt feature information
Output order, and preserved the facial image at current time as first facial image；
Advertisement break unit, for when the picture image at current time does not include and has facial image, exporting advertisement break
Instruction；
The advertising information memory cell, is additionally operable to receive advertisement break instruction, stops output the first face figure
As corresponding advertising information information to the display screen.
Preferably, the calculating processing module also includes：
Advertising information updating block, the advertising information information for receiving input, and by the advertising information information transfer extremely
The advertising information memory cell is stored.
Preferably, the calculating processing module also includes ad classification unit, category setting unit；
The ad classification unit, for setting up the mapping relations between advertising information information and default advertisement classification；
The category setting unit, for setting up the mapping relations between default advertisement classification and the characteristic information of input,
Wherein, the characteristic information of input includes sex and/or age information.
Preferably, the video camera includes the camera with automatic focusing function.
The present invention also provides a kind of advertisement broadcast method, applied in above-mentioned advertisement play back device, comprises the steps：
S100, pair it can be seen that being shot in the range of the pre-set space of display screen, the corresponding video data of acquisition is simultaneously exported；
S200, the reception video data, and the facial image in the video data is identified, to obtain correspondence
Characteristic information, and according to this feature information select Corresponding matching advertising information information export to the display screen, wherein, should
Characteristic information includes sex and/or age information；
S300, the display screen receive the advertising information information, play corresponding advertisement.
Preferably, the step S200 includes：
The facial image occurred first in S210, the acquisition video data preserves institute as the first facial image
The first facial image is stated, and first facial image is identified, to obtain corresponding fisrt feature information, always according to institute
State fisrt feature information and export corresponding advertisement output order；
S220, the picture image obtained in real time in the video data, and by first facial image and current time
Picture image be compared, judge whether include first facial image in the picture image at current time, if it is not, then
The facial image for obtaining current time is identified, to obtain corresponding characteristic information as the fisrt feature information, and root
Corresponding advertisement output order is exported according to the fisrt feature information, and using the facial image at current time as described the first
Face image is preserved；
S230, reception advertisement output order, and according to the advertising information information of advertisement output order acquisition Corresponding matching
Export to the display screen.
Preferably, the step S220 includes：
S221, the picture image obtained in real time in the video data, and by first facial image and current time
Picture image be compared, judge whether include first facial image in the picture image at current time；
S222, do not include when having the first face image in the picture image at current time, judge current time
Whether picture image includes facial image, if so, the facial image for then obtaining current time is identified, it is corresponding to obtain
Characteristic information exports corresponding advertisement output order as the fisrt feature information, and according to the fisrt feature information, and
Preserved the facial image at current time as first facial image；
S223, current time picture image do not include have facial image when, output advertisement break instruction；
S224, advertisement break instruction is received, stop the corresponding advertising information information of output first facial image extremely
The display screen.
Preferably, also comprise the steps：The advertising information information of input is received, and by the advertising information information transfer extremely
The advertising information memory cell is stored.
Preferably, also comprise the steps：
The mapping relations set up between advertising information information and default advertisement classification；
The mapping relations set up between default advertisement classification and the characteristic information of input, wherein, the characteristic information bag of input
Include sex and/or age information.
Implement the present invention, have the advantages that：Using the technology of recognition of face, judge station in face of ad display screen
People classification, so as to select the advertising information information of Corresponding matching to export to display screen, allow display screen to play corresponding advertisement,
The interaction with advertisement viewer is realized, the present invention can push the advertisement of the sex for more meeting advertisement viewer or Age Characteristics,
Improve the specific aim for playing advertisement, and the advertisement played pouplarity, so as to reduce the ratio of invalid advertisement,
Improve the success rate of ad promotions.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the accompanying drawing used required in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is the theory diagram for the advertisement play back device that the present invention is provided.
Fig. 2 is the theory diagram of calculating processing module in the advertisement play back device that the present invention is provided.
Fig. 3 is the theory diagram of face identification unit in the advertisement play back device that the present invention is provided.
Fig. 4 is the flow chart for the advertisement broadcast method that the present invention is provided.
Fig. 5 is the flow chart of step S200 in the advertisement broadcast method that the present invention is provided.
Fig. 6 is the flow chart of step S220 in the advertisement broadcast method that the present invention is provided.
Embodiment
The present invention provides a kind of advertisement play back device, as shown in figure 1, the advertisement play back device includes：Display screen 300, take the photograph
Camera 100, calculating processing module 200.
Video camera 100 is connected with calculating the communication of processing module 200, for being shot, and by captured video data
Transmit to calculating processing module 200.
Calculating processing module 200 is used to receive video data, and the facial image in video data is identified, to obtain
Corresponding characteristic information is taken, and selects the advertising information information of Corresponding matching to export to display screen 300 according to this feature information, its
In, this feature information includes sexual other and/or age information.For example, characteristic information can be middle-aged women, middle-aged male, man
Property children, Female Children etc.；Middle-aged women Corresponding matching can be the related advertising information information of cosmetics, male children pair
What should be matched can be the related advertising information information of toy.The calculating processing module 200 can be a computer.
Display screen 300 is used to receive advertising information information, plays corresponding advertisement.
Wherein, the parameter information of video camera 100 is according to it can be seen that the pre-set space scope and video camera of display screen 300
100 position setting, makes the coverage of video camera 100 include pre-set space scope.
Further, video camera 100 includes the camera with automatic focusing function.
Here preset at spatial dimension and refer to that the people in the range of the pre-set space is clear that display screen 300,
The pre-set space scope can according to the visible angle of display screen 300 and it is default it can be seen that the display screen 300 distance come
It is determined that.For example, in one embodiment, video camera 100 is arranged on display screen 300, the visual angle of the camera of video camera 100 can be with
120 ° are set to, camera carries out auto-focusing, front 0.5-1.2 meters of display screen 300 can be photographed, while in display screen
300 people in the range of front 0.5-1.2 meters is clear that display screen 300.
Further, as shown in Fig. 2 calculating processing module 200 includes：Face initial identification unit 210, face are known in real time
Other unit 220, advertising information memory cell 230.
The facial image occurred first that face initial identification unit 210 is used to obtain in video data is as the first face
Image, and first facial image is preserved, and the first facial image is identified, believed with obtaining corresponding fisrt feature
Breath, corresponding advertisement output order is exported to advertising information memory cell 230 always according to fisrt feature information.Face initial identification
Unit 210 can start working when advertisement play back device initialization is (when start).Wherein, in an embodiment
In, face initial identification unit 210 can recognize facial image by some face recognition softwares, such as elegant by U.S.'s figure
Recognize facial image Deng software to obtain corresponding sex or age, its principle is：Face is divided into 9 positions, per position
Can digitisation, probability result is inferred to by big data data, corresponding judge and reacts so as to make.
It should be noted that can only include a face in the first facial image here, it can also include many
Face is opened, when only including a face in the first facial image, fisrt feature information only includes this face correspondence
Characteristic information, when including multiple faces in the first facial image, it is corresponding that fisrt feature packet contains multiple faces
Characteristic information.Specifically, when fisrt feature packet contains the corresponding characteristic information of multiple faces, can according at first by
Characteristic information corresponding to the face of identification exports corresponding advertisement output order, can also be according to maximum in the first facial image
That face corresponding to characteristic information export corresponding advertisement output order.
Face Real time identification unit 220 is used to obtain the picture image in video data in real time, and by the first facial image
It is compared with the picture image at current time, judges whether include the first facial image in the picture image at current time,
If it is not, the facial image for then obtaining current time is identified, to obtain corresponding characteristic information as fisrt feature information, and
Corresponding advertisement output order is exported according to fisrt feature information, and regard the facial image at current time as the first facial image
Preserve.
Advertising information memory cell 230 is used to store advertising information information, and receives advertisement output order, according to the advertisement
The advertising information information that output order obtains Corresponding matching is exported to display screen 300.
Further, as shown in figure 3, face Real time identification unit 220 includes：Image comparing unit 221, face extraction list
Member 222, advertisement break unit 223.
Image comparing unit 221 is used to obtain the picture image in video data in real time, and by the first facial image with working as
The picture image at preceding moment is compared, and judges whether include the first facial image in the picture image at current time.
Face extraction unit 222 is used in the picture image at current time, not comprising when having the first facial image, judge
Whether the picture image at current time includes facial image, if so, the facial image for then obtaining current time is identified, with
Corresponding characteristic information is obtained as fisrt feature information, and corresponding advertisement output order is exported according to fisrt feature information,
And preserved the facial image at current time as the first facial image.
Advertisement break unit 223 is used for when the picture image at current time is not comprising there is facial image, and output advertisement is temporary
Stop instruction.
Advertising information memory cell 230 is additionally operable to receive advertisement break instruction, stops output the first facial image correspondence
Advertising information information to the display screen 300.
When including the first facial image in the picture image at current time, face Real time identification unit 220 is not just done
Any operation, allows current advertisement to continue to play.
Further, calculate processing module 200 and also include advertising information updating block 240.Advertising information updating block
240 are used to receive the advertising information information inputted, and the advertising information information transfer to advertising information memory cell 230 is carried out
Storage.
Further, calculating processing module 200 also includes ad classification unit 250, category setting unit 260.Advertisement point
Class unit 250 is used for the mapping relations set up between advertising information information and default advertisement classification.Category setting unit 260 is used for
The mapping relations set up between default advertisement classification and the characteristic information of input, wherein, the characteristic information of input include sex and/
Or age information.
The present invention also provides a kind of advertisement broadcast method, and this method is applied in above-mentioned advertisement play back device, such as Fig. 4 institutes
Show, this method comprises the steps：
S100, pair it can be seen that being shot in the range of the pre-set space of display screen 300, the corresponding video data of acquisition is simultaneously defeated
Go out；Wherein, display screen 300 can be clearly apparent clearly in the range of pre-set space；
S200, reception video data, and the facial image in video data is identified, believed with obtaining corresponding feature
Breath, and select the advertising information information of Corresponding matching to export to display screen 300 according to this feature information, wherein, this feature information
Include sex and/or age information；
S300, display screen 300 receive advertising information information, play corresponding advertisement.
Further, as shown in figure 5, step S200 includes：
The facial image occurred first in S210, acquisition video data preserves the first as the first facial image
Face image, and the first facial image is identified, it is defeated always according to fisrt feature information to obtain corresponding fisrt feature information
Go out corresponding advertisement output order；
S220, the picture image obtained in real time in video data, and by the first facial image and the picture figure at current time
As being compared, judge whether include the first facial image in the picture image at current time, if it is not, then obtaining current time
Facial image be identified, to obtain corresponding characteristic information as fisrt feature information, and defeated according to fisrt feature information
Go out corresponding advertisement output order, and preserved the facial image at current time as the first facial image.
S230, reception advertisement output order, and according to the advertising information information of advertisement output order acquisition Corresponding matching
Export to display screen 300.
Further, as shown in fig. 6, step S220 includes：
S221, the picture image obtained in real time in the video data, and by the first facial image and the picture at current time
Face image is compared, and judges whether include first facial image in the picture image at current time；
S222, do not include when having the first face image in the picture image at current time, judge current time
Whether picture image includes facial image, if so, the facial image for then obtaining current time is identified, it is corresponding to obtain
Characteristic information exports corresponding advertisement output order as the fisrt feature information, and according to the fisrt feature information, and
Preserved the facial image at current time as first facial image；
S223, current time picture image do not include have facial image when, output advertisement break instruction；
S224, advertisement break instruction is received, stop the corresponding advertising information information of output first facial image extremely
The display screen 300.
Further, advertisement broadcast method also comprises the steps：The advertising information information of input is received, and by the advertisement
Data information is transmitted to advertising information memory cell 230 and stored.
Further, advertisement broadcast method also comprises the steps：
The mapping relations set up between advertising information information and default advertisement classification；
The mapping relations set up between default advertisement classification and the characteristic information of input, wherein, the characteristic information bag of input
Include sex and/or age information.
In summary, advertisement play back device of the invention and method, using the technology of recognition of face, judge that station is aobvious in advertisement
The classification of people in face of display screen 300, is man or woman, is the elderly, a middle-aged person or children, so as to select Corresponding matching
Advertising information information export to display screen 300, allow display screen 300 to play corresponding advertisement, realize mutual with advertisement viewer
It is dynamic, the advertisement of the sex for more meeting advertisement viewer or Age Characteristics can be pushed, the specific aim for playing advertisement is improved, and
The pouplarity for the advertisement played, so as to reduce the ratio of invalid advertisement, improves the success rate of ad promotions.
Above content is to combine specific preferred embodiment further description made for the present invention, it is impossible to assert
The specific implementation of the present invention is confined to these explanations.For general technical staff of the technical field of the invention,
On the premise of not departing from present inventive concept, some simple deduction or replace can also be made, should all be considered as belonging to the present invention's
Protection domain.
Claims (11)
1. a kind of advertisement play back device, it is characterised in that including：Display screen (300), video camera (100), calculating processing module
(200)；
The video camera (100), is connected with calculating processing module (200) communication, for being shot, and will be captured
Video data is transmitted to the calculating processing module (200)；
The calculating processing module (200), enters for receiving the video data, and to the facial image in the video data
Row identification, to obtain corresponding characteristic information, and according to this feature information select the advertising information information of Corresponding matching export to
The display screen (300), wherein, this feature information includes sexual other and/or age information；
The display screen (300), for receiving the advertising information information, plays corresponding advertisement；
Wherein, the parameter information of the video camera (100) according to it can be seen that the display screen (300) pre-set space scope and
The position setting of the video camera (100), makes the coverage of the video camera (100) include the pre-set space scope.
2. advertisement play back device according to claim 1, it is characterised in that the calculating processing module (200) includes：
Face initial identification unit (210), for obtaining the facial image occurred first in the video data as first
Facial image, and first facial image is preserved, and first facial image is identified, to obtain corresponding first
Characteristic information, corresponding advertisement output order is exported always according to the fisrt feature information；
Face Real time identification unit (220), for obtaining the picture image in the video data in real time, and will be described the first
The picture image at face image and current time is compared, and judges whether include described first in the picture image at current time
Facial image, if it is not, the facial image for then obtaining current time is identified, to obtain corresponding characteristic information as described the
One characteristic information, and corresponding advertisement output order is exported according to the fisrt feature information, and by the face figure at current time
As being preserved as first facial image；
Advertising information memory cell (230), for storing advertising information information, and receives advertisement output order, according to the advertisement
The advertising information information that output order obtains Corresponding matching is exported to the display screen (300).
3. advertisement play back device according to claim 2, it is characterised in that the face identification unit includes：
Image comparing unit (221), for obtaining the picture image in the video data in real time, and by the first face figure
As the picture image with current time is compared, judge whether include first face in the picture image at current time
Image；
Face extraction unit (222), when having the first face image for not including in the picture image at current time, sentences
Whether the picture image at disconnected current time includes facial image, if so, the facial image for then obtaining current time is identified,
To obtain corresponding characteristic information as the fisrt feature information, and corresponding advertisement is exported according to the fisrt feature information
Output order, and preserved the facial image at current time as first facial image；
Advertisement break unit (223), for when the picture image at current time does not include and has facial image, exporting advertisement break
Instruction；
The advertising information memory cell (230), is additionally operable to receive advertisement break instruction, stops output the first face figure
As corresponding advertising information information to the display screen (300).
4. the advertisement play back device according to claim any one of 1-3, it is characterised in that the calculating processing module
(200) also include：
Advertising information updating block (240), the advertising information information for receiving input, and by the advertising information information transfer extremely
The advertising information memory cell (230) is stored.
5. advertisement play back device according to claim 4, it is characterised in that the calculating processing module (200) also includes
Ad classification unit (250), category setting unit (260)；
The ad classification unit (250), for setting up the mapping relations between advertising information information and default advertisement classification；
The category setting unit (260), for setting up the mapping relations between default advertisement classification and the characteristic information of input,
Wherein, the characteristic information of input includes sex and/or age information.
6. advertisement play back device according to claim 5, it is characterised in that the video camera (100) includes with certainly
The camera of dynamic focus function.
7. a kind of advertisement broadcast method, it is characterised in that applied to the advertisement play back device described in claim any one of 1-6
In, comprise the steps：
S100, pair it can be seen that being shot in the range of the pre-set space of display screen (300), the corresponding video data of acquisition is simultaneously defeated
Go out；
S200, the reception video data, and the facial image in the video data is identified, to obtain corresponding spy
Reference ceases, and selects the advertising information information of Corresponding matching to export to the display screen (300) according to this feature information, wherein,
This feature information includes sexual other and/or age information；
S300, the display screen (300) receive the advertising information information, play corresponding advertisement.
8. advertisement broadcast method according to claim 7, it is characterised in that the step S200 includes：
S210, the facial image occurred first in the video data is obtained as the first facial image, and preserve described the
One facial image, and first facial image is identified, to obtain corresponding fisrt feature information, always according to described
One characteristic information exports corresponding advertisement output order；
S220, the picture image obtained in real time in the video data, and by first facial image and the picture at current time
Face image is compared, and judges whether include first facial image in the picture image at current time, if it is not, then obtaining
The facial image at current time is identified, to obtain corresponding characteristic information as the fisrt feature information, and according to institute
State fisrt feature information and export corresponding advertisement output order, and regard the facial image at current time as the first face figure
As preserving；
S230, reception advertisement output order, and exported according to the advertising information information of advertisement output order acquisition Corresponding matching
To the display screen (300).
9. advertisement broadcast method according to claim 7, it is characterised in that the step S220 includes：
S221, the picture image obtained in real time in the video data, and by first facial image and the picture at current time
Face image is compared, and judges whether include first facial image in the picture image at current time；
S222, do not include when having the first face image in the picture image at current time, judge the picture at current time
Whether image includes facial image, if so, the facial image for then obtaining current time is identified, to obtain corresponding feature
Information exports corresponding advertisement output order as the fisrt feature information, and according to the fisrt feature information, and ought
The facial image at preceding moment is preserved as first facial image；
S223, current time picture image do not include have facial image when, output advertisement break instruction；
S224, advertisement break instruction is received, stop the corresponding advertising information information of output first facial image to described
Display screen (300).
10. the advertisement broadcast method according to claim any one of 7-9, it is characterised in that also comprise the steps：Receive
The advertising information information of input, and the advertising information information transfer to the advertising information memory cell (230) is stored.
11. advertisement broadcast method according to claim 10, it is characterised in that also comprise the steps：
The mapping relations set up between advertising information information and default advertisement classification；
The mapping relations set up between default advertisement classification and the characteristic information of input, wherein, the characteristic information of input is inclusive
Other and/or age information.
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| CN108364354A (en) * | 2018-01-02 | 2018-08-03 | 广东鸿威国际会展集团有限公司 | Display system based on artificial intelligence and method |
| CN108765002A (en) * | 2018-05-28 | 2018-11-06 | 信利光电股份有限公司 | A kind of advertisement playing device and method |
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