CN107424041A - Agricultural product coproduction is distributed and joint exhibiting and marketing electric business platform - Google Patents
Agricultural product coproduction is distributed and joint exhibiting and marketing electric business platform Download PDFInfo
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Abstract
The invention discloses a kind of agricultural product coproduction distribution and joint exhibiting and marketing electric business platform, electric business Operational Management System that the joint exhibitions of platform construction chain joint operation and different zones Ways of Special Agricultural Products of the agricultural product production base from city store different farms, shops in China is pooled.By the purchase order of different shops in operation platform aggregation zone, scale purchase order is formed, directly docks and places an order with manufacturing enterprise, base is responsible for being dispensed into each regional distribution centre, completes the whole process of commodities trading, shortens commodities trading intermediate link.Xian Xia farms sites shows Ways of Special Agricultural Products picture in all parts of the country, material object, understands product details by sweeping Quick Response Code, and can be placed an order transaction in electric business platform, realizes and exhibits and markets jointly.Double brand mechanism of platform+brand names are realized to the agricultural product of city shops, by Internet of Things, production base real-time live broadcast is realized, strengthens Consumer's Experience, agricultural product coproduction is improved and sells through joint efforts each businessman's level of profitability on ecological chain.
Description
Technical field
The present invention relates to a kind of agricultural product coproduction distribution and joint exhibiting and marketing electric business platform operation pattern.
Background technology
Agricultural products marketing mode traditional at present, especially most of fresh agricultural products rely on " production base-the edge of a field city
--- broker --- wholesale market --- market of farm produce-consumer " path, agricultural product Consumption Path length, intermediate link is more, layer
Layer price markup, forms the situation that agricultural products base is inexpensive and terminal price is high.Consumer has paid high price, and the producer obtains
Profit is less, or even loss of capital.The high quality agricultural productses of some enterprises and the general agricultural product of the popular producer, share a marketing canal
Road, all relies on traditional marketing approach, and high quality agricultural productses are difficult to realize high quality and favourable price.Meanwhile some local agricultural byproducts are outstanding
It is Ways of Special Agricultural Products and intention agricultural product, and due to the sales force of enterprise, its production marketing is often confined to certain model
In enclosing, if the consumer in other regions does not arrive grown place in person, it is difficult to the Ways of Special Agricultural Products and intention agricultural product of orthodox school are bought,
The space that peasant and enterprise increase income is suppressed.How break traditions marketing path, realizes agricultural product especially fresh agricultural products
High quality and favourable priceHow the sale radius limitation of breaking down the barriers between regions and departments Ways of Special Agricultural Products, intention agricultural product, allow more nonlocal town and country to occupy
The people understand Ways of Special Agricultural Products, expand sales range, expand sales volume, and increase peasant incomeHow terminal consumer is made using the modern times
Technology of Internet of things, product back-tracing technology, VR technologies, long-range it can be seen that manufacturing enterprise's scene, communication friendship is carried out with the producer
Stream, increase On-site Experience sense, promote production marketingHow Ways of Special Agricultural Products the whole country in, intention agricultural product are made in the whole nation
In the range of carry out efficient chain sale, be not take up under line in the case of commercial networks storage capacity, rely on internet realize joint exhibition join
Pin, the sale of nonlocal site zero inventoryUnder the premise of this background, there is an urgent need to build an internet and mobile Internet to put down
Platform, it is extremely important using Modern Marketing pattern and internet grass roots marketing techniques.
With the improvement of people's living standards, the people increasingly focus on for the quality of life, the market demand of agricultural product
Just progressively develop to green safe, the fresh direction of ecology.For a long time, the quality of brand name meaning of agricultural product especially fresh agricultural products
Knowledge is not strong, under traditional " wholesale market+market of farm produce " pattern, lacks sorting classification packaging, agricultural product quality, brand are difficult to
To embodiment, agricultural product high quality and favourable price is caused to be difficult to.Meanwhile some local Ways of Special Agricultural Products, geographical sign agricultural product, such as
Wuxi Yangshan honey peach, because place of production production capacity is limited, real Yangshan honey peach quantity is few, causes some enterprises, individual will
Peach product elsewhere pretends to be " Yangshan honey peach ", cause real geographical sign brand Yangshan honey peach image, brand by
Damage.There is an urgent need to carry out agricultural product retrospect, and the quantity of retrospect product is matched with tracing the actual production capacity of enterprise, prevent
Actual production capacity is small, the phenomenon more than market product, and insures with insurance company and combine, and improves product brand image, strengthens consumer
Trust.
Meanwhile with the improvement of people's living standards, the people increasingly focus on the amusement and recreation of festivals or holidays, to rural farm
Tourism and leisure is gone, while also purchases some agricultural byproducts, especially the Ways of Special Agricultural Products of various regions and intention agricultural product.But current township
The agricultural product of farm of village sale are mostly local product, and kind quantity is few.That go farm's tourism is also mostly local citizen.How to make
Inside the province even domestic Ways of Special Agricultural Products, intention agricultural product exhibited and marketed jointly in more, wider array of farm, chain sale,
Make consumer in local with regard to Ways of Special Agricultural Products elsewhere can be bought, market for farm products sales volume can be expanded, and can is full
Sufficient consumer demand.Meanwhile internet, technology of Internet of things are used for reference, consumer is exchanged with the producer, with VR skills
Art carries out On-site Experience consumption (consumer buys hardware device without itself, is provided by the farm of sale agricultural product), increases characteristic
Agricultural product sales volume.
Circulation of Agricultural Products system can be equiped with arms using modern high technology, be provided well for agricultural product electronic commercial affairs
Development opportunity.But electric business platform related to agricultural product at present is a lot, but is essentially confined to B2C, C2C, C2B, and there is no at present
It is this " production of above getting together for fun, under get together for fun pin, platform docking, coproduction sells through joint efforts " agricultural product distribution platform.The country is related to the electricity of agricultural product
Business's platform, they operation mode are in practice still within the exploratory stage, deposited in terms of logistics, dispatching, buying, Quality Safety
Many the problem of, efficiency is low, and service level is also often difficult to ensure.
The content of the invention
For unfavorable key element present in prior art, the structure with exhibiting and marketing electric business platform jointly is distributed based on agricultural product coproduction
Build, terminaloriented consumer, city terminal farm produce sale site and agricultural product production base, establish the big number of agricultural product product
According to, production picture presentation and direct-furnish direct selling electric business platform.
Platform effectively docks Agricultural Park, agricultural production enterprise, leisure farm, the city directly-managed site of fruits and vegetables agricultural product, with
Fruits and vegetables production and marketing net, agricultural product quality trace platform docking, there is provided covering agricultural cultivation overall process based on VR panoramic videos, figure
The diversification of picture and word, the displaying of lively information and quality tracing, attract consumer to understand agricultural product, and guiding consumer selects on the net
Purchase.The agricultural product stores such as the city fruits and vegetables of platform connection simultaneously, leisure farm's farm produce sale site, according to (B+B+ ... .B) 2
(C+C+ ... .C) pattern, realizes and chooses on line, delivered under line, combined by online and offline, establish " production of above getting together for fun, under get together for fun
Pin, platform docking, coproduction are sold through joint efforts " agricultural product production-supply-marketing electric business new model, finally realize that order produces.Build perfect member's pipe
Reason system, the existing all kinds of mobile terminal means of payment are supported, and effective platform operation administrative mechanism is provided.
Using modern organization operation way, cooperated by agricultural product coproduction distribution platform with insurance company, will further traced back
Insurance coverage is brought in the agricultural product quality insurance in source into, strengthens users to trust sense；By VR, technology of Internet of things, user is allowed to see
Production scene, On-site Experience sense of the increase different from platform electric business；By the wechat public number of platform, promote consumer and production
The interaction of person.Platform can really collect production base and the feedback information of consumer simultaneously, promote faster, preferably
The coproduction distribution platform operation of improve and perfect agricultural product and innovation.The tracking that production base has warehouse logisticses by oneself can ensure agricultural production
The security and guaranteeing the quality property of product.Terminal consumer traces to the source the collection of two-dimensional code scanning information, is sold through joint efforts platform for agricultural product coproduction
Maximizing the benefits is realized in operation.Produced by platform order, can promote production upstream base according to platform production standard with
Technical requirements, specialization, scale, the production of order metaplasia are realized, progressively guides agricultural production to realize region scale, branding,
Production cost is reduced, further improves industrial benefit.The a large amount of passenger flows traveled simultaneously by various regions recreational tourism, are converted into platform
Flow, it is Ways of Special Agricultural Products, intention agricultural product in the trans-regional joint exhibiting and marketing of different farms, chain by the convergence of line down-off
Affiliated service provides more sale and promoted with product brand, increases the income of the producer and farm.
In order to realize foregoing invention purpose, the technical solution adopted by the present invention is：A kind of agricultural product coproduction distribution and joint exhibition
Electric business of selling through joint efforts platform, including the displaying of foreground function and Back Administration Module, it is characterised in that：Platform is based on B/S framework, server
The storage and maintenance of data is realized using powerful database software MySQL in end；Client is developed using cross-platform network
Language JAVA realizes the design of application program, is so enough to realize the function of realizing required for application program, in combination with HTML
The convenience of platform operations is realized in the use of language.The foreground function display module using main flow adaptive frame, quiet
Kind online display systems, kind information bank and cultivation technique storehouse, product quality retrospect system are docked in state page technology, the backstage
System, fruits and vegetables production and marketing net system (other agricultural product relevant informations), agricultural product electric business platform etc..
Beneficial effect：
The ecosystem based on the agricultural product coproduction distribution platform traced to the source of structure, has refreshed the body of agricultural product electric business platform
It is pattern.Enjoy reasonable cost with allowing user's real meaning trace to the source brand agricultural product, by the product warranties of insurance company,
Matched by the retrospect number section of traceability system with product production capacity, or else with the personation of worry product, quality safety, complaint without door, power
The suffering such as benefit infringement, while fundamentally solve by platform the big problem of agricultural product production and marketing information asymmetry.Production base
And enterprise implements controllable scale, the plantation life of intensive, differentiation order according to the technical standard and quality requirement of platform
Production；Pass through the intervention of insurance company, the sales order guarantee of platform, it is possible to achieve the credit financing of declaration form, order, solve enterprise
Mobility bankroll problem, without lack of capital, market outlet, product supply, supporting input worry.Platform operation can be accurate
The data such as planting scale, assortment, logistics distribution, market periods, exchange hour, mobile payment are positioned, greatly improve platform
Run the level of profitability.Solve Ways of Special Agricultural Products, the trans-regional marketing problem of intention agricultural product, realized by platform " strange land shows,
Network order, logistics distribution, interests are divided into ", expand the displaying sales ranges of Ways of Special Agricultural Products, intention agricultural product, realize with
Citizen-centered covers the farm produce sale system covered from rural area to urban global.Form small, scattered, miscellaneous to big, poly-, remittance
Rapid conversion, finally realize that user is more and more, and businessman is more and more, platform storage is more and more, the branch that businessman obtains
Hold more and more, quality that user enjoys, price, service become better and better " Matthew effect " of ecological chain type.
Brief description of the drawings
Fig. 1 is the system framework figure that electric business platform was distributed and exhibited and marketed jointly in agricultural product coproduction of the present invention.
Fig. 2 is the business datum flow that electric business platform was distributed and exhibited and marketed jointly in agricultural product coproduction of the present invention.
Fig. 3 is the order processing flow chart that electric business platform was distributed and exhibited and marketed jointly in agricultural product coproduction of the present invention.
Embodiment
The present invention is elaborated below in conjunction with the drawings and specific embodiments.
The invention discloses a kind of agricultural product coproduction distribution and joint exhibiting and marketing electric business platform.It is positioned at and makes one based on tracing back
The electric business platform that source, " three products one are marked ", the on-line off-line sale of intention agricultural product are combined.Platform construction agricultural product production bases
The joint exhibition connection of chain joint operation and different zones Ways of Special Agricultural Products from city store different farms, shops in China
The electric business Operational Management System of battalion.By the purchase order of different shops in operation platform aggregation zone, scale purchase order is formed,
Directly to dock and place an order with manufacturing enterprise, base is responsible for being dispensed into each regional distribution centre, completes the whole process of commodities trading,
Shorten commodities trading intermediate link.Xian Xia farms displaying Ways of Special Agricultural Products picture in all parts of the country, material object, by sweeping Quick Response Code
Product details are solved, and can be placed an order transaction in electric business platform, realizes and exhibits and markets jointly.Platform can be realized to the agricultural product of city shops
Double brand mechanism of+brand names, by Internet of Things, production base real-time live broadcast is realized, strengthens Consumer's Experience, carries significantly
High agricultural product coproduction is sold through joint efforts each businessman's level of profitability on ecological chain.
Platform specific framework (Fig. 1) is as shown in figure 1, agricultural product coproduction distribution and the system framework of joint exhibiting and marketing electric business platform
Figure.
Platform specific operation flow (Fig. 2) is as shown in Fig. 2 agricultural product coproduction distribution and the business of joint exhibiting and marketing electric business platform
Data flowchart.
Platform specific order processing flow (Fig. 3) is as shown in figure 3, agricultural product coproduction distribution and joint exhibiting and marketing electric business platform
Order processing flow chart.
The architecture that three-tier architecture is used with exhibiting and marketing electric business platform jointly is distributed based on agricultural product coproduction, is fully taken into account
The smooth expansion ability of vertical and horizontal from now on；Whole platform is designed using modular assembly, and foot is left for platform feature extension
Enough spaces, while be also convenient for system and carry out modular maintenance and upgrade；Platform application system software level structure is divided into 4
Level, is basic supporting layer, data Layer, application layer and service layer successively, below a comparison is carried out specifically with regard to each layer
It is bright.
1st, basic supporting layer
Basic supporting layer includes two part of infrastructure layer and support programs layer, is provided for system platform all kinds of soft, hard
The infrastructure support of part.
Infrastructure layer, i.e. hardware foundation platform, integrated for data acquisition, data processing, intelligent control and integrated application
Service provides system environments, including computer, storage device, the network equipment, collecting device, control device etc..
Support programs layer is mainly base layer support software, and the software environment of exploitation, test and operation is provided for system platform
Support, on hardware foundation platform, including operating system, database management system software etc..
2nd, data Layer
Data Layer mainly realizes the unified storage management to Various types of data, is the information collection for providing the user information service
Close, including sensing acquisition data warehouse, video monitoring data warehouse, image modeling data warehouse, data warehouse of tracing to the source, other letters
Cease class data warehouse etc..
3rd, application layer
System application platform includes agricultural product coproduction and distributed with exhibiting and marketing the displaying of electric business platform foreground and back-stage management jointly.
4th, service layer
Service layer is to be directed to system platform information service window, and user can realize the system to information and service by service layer
One accesses.
As shown in Fig. 2 user can be clicked on " login " button and distributed in agricultural product coproduction by webpage version or mobile terminal APP
Logged in being realized in joint exhibiting and marketing electric business platform model, platform can carry out unified authentication to ID, and match its use
Family information, distribute the resource that the user is possessed in platform.Do not have during account, it is necessary to first register, according to different registration types,
Assign corresponding platform resource.Registration type is divided into Agricultural Park, agricultural production enterprise, leisure farm, city fruits and vegetables agricultural production
(except platform administrator and terminal consumer, remaining role needs to sign by the directly-managed site of product, platform administrator, terminal consumer etc.
Electronics cooperation agreement is ordered, to ensure the legitimacy of platform operation).
User once logs in platform, System Privileges that can be to be possessed according to oneself, using various in plateform system
Function.Function includes：Agricultural product displaying, production base real-time video check, price comparison's inquiry, information inquiry of tracing to the source, characteristic
Agricultural product inquiry, insurance and credit inquiry, shopping basket, payment settlement, logistics enquiring, information are uploaded, evaluated and integration, the producer
Certification, other services etc..
, will be by Agricultural Park, agricultural production enterprise, leisure farm, city after the user merchandises in platform model
The own logistics such as the city directly-managed site of fruits and vegetables agricultural product provide agricultural byproducts home delivery service for it.User places an order transaction in platform
Whole operation flow and data be all stored in server, when logging in platform next time, all user profile and order phase
Information is closed all to show.The Quick Response Code that terminal consumer can be scanned on agricultural product packaging simultaneously obtains red packet.
And after Agricultural Park, agricultural production enterprise, leisure farm etc. sign electronic protocol with platform, it will be responsible for agricultural production QC
Reason, mainly realize agricultural product restocking undercarriage, agricultural product information editor (word, picture, video), production base VR accesses, production
Base Internet of Things access, the access of agricultural product traceability system, agricultural product submit examination ＆ verification, agricultural product classified index, agricultural product price to set
Determine, be responsible for the functions such as agricultural product delivery and logistics according to the order of platform.
The directly-managed site of city fruits and vegetables agricultural product and platform administrator are responsible for the distribution of agricultural product order, collect, tear open simultaneously, instead
The functions such as feedback, payment.The directly-managed site of city fruits and vegetables agricultural product, electric business platform, Agricultural Park or agricultural production enterprise or leisure agriculture
Zhuan Junke checks the state and details of the order related to itself online.
The agricultural product coproduction distribution of the present embodiment and joint exhibiting and marketing electric business platform, including foreground function display module and backstage
Management module, the foreground function display module include Product Information Management unit, store member's unit, purchase unit, commodity
Search unit, contact us and help unit；The Back Administration Module mainly includes content management units, system administration list
Member；It is characterized in that：Platform is based on B/S framework, while the online display systems of Internet of Things of butted part enterprise, product quality chase after
Trace back system, fruits and vegetables production and marketing net system (other agricultural product relevant informations).
Foreground function display module.
(A) Product Information Management unit：By static display agricultural product picture, video, introduce word, cultivation and ring
Border data, consumer is allowed tentatively to understand agricultural product basic condition；Modification product classification can freely be added and product detail information is (big
Small picture<There are list figure, detailed display figure>, title, model, stock, product describe in detail, the various class prices of product) product
Brand.Product foreground shows that position is freely set by backstage.
(B) store member：Different brackets, different wholesale prices are set according to agent's authority and grade.
(C) unit is bought：The purchase that places an order can be carried out to favorite product, while can be to the inquiry of order form.Production
Base can be to sales volume inquiry, agent can check current order progress and details.
(D) commercial articles searching unit：It can be searched for according to trade name etc., can also carry out Advanced Search.
(E) contact us and help unit：That content can freely be added on backstage by keeper, keeper possess addition,
The authority of deletion.From hommization angle, formulated a series of help document, can help the comprehensive understanding of user and
Sold through joint efforts platform using coproduction.
Back Administration Module.
(A) content management units：Including the management of product (addition/modification/deletion product classification, addition/modification/deletion production
Product information, product inquiry, set product foreground display location with sequence), order management (check from the background product order situation,
Merge order, split order), columns management (can set from the background column show with sort), member management (from the background may be used
To check Member Information, member's particulars, modification member grade), statistical report form (platform traffic statistics can be checked from the background
(area, period, member, page etc.), sale result) etc..
(B) System Management Unit：Including user management, registration management, Password Management, log off.
Agricultural product coproduction distribution in system, realized by platform " production of above getting together for fun, under get together for fun that pin, platform dock, coproduction divides
Pin ", is traced to the source as tie with agricultural product, will have trace to the source manufacturing enterprise or brand agricultural product manufacturing enterprise as the confession of agricultural product upstream
Cargo interests, downstream different cities fresh agricultural products are sold into shops as alliance of final sales side, set by unit of region cities and counties
Home-delivery center, the order of each cities and counties' regional distribution centre, the release product order on platform are converged by platform operation side, and platform enters
The manufacturing enterprise stayed, also can be by platform and production base agreement order in the enterprising list of robbing of platform according to conditions of the enterprise.Produce base
The product that ground provides is sorting classification, the brand agricultural product of packaging, mark.
Agricultural product coproduction distribution in system, " enterprise entering, on-line off-line, scattered joint, profit are realized by electric business platform
Benefit is shared, joint exhibiting and marketing ", the Ways of Special Agricultural Products of all parts of the country, intention agricultural product manufacturing enterprise (individual) are entered to professional agriculture
Product electric business platform carries out on-line selling, and downstream will be dispersed in the leisure farm of all parts of the country, city shops carries out joint joint exhibition
Chain sale.Solid shop/brick and mortar store under the lines such as leisure farm, displayed in the form of material object, picture etc., show various regions Ways of Special Agricultural Products, intention agriculture
Product, consumer is by barcode scanning or sees that sample is directly placed orders in electric business platform.To part producing enterprise, with reference to Internet of Things, VR
Technology, consumer can place an order in strange land On-site Experience.Delivered by the producer by logistics express delivery, realize nonlocal agricultural product, wound
Agricultural product zero inventory of anticipating is sold, and sellers enjoy interests deduction under line, is realized Ways of Special Agricultural Products joint exhibiting and marketing, chain joint operation, is expanded
Big agricultural product sales volume, lifts agricultural product brand popularity.
The agricultural product quality traceability system of system docking, it is to be combined agricultural product Quick Response Code with traceability code, product is believed
Breath, production information, the health care of associated agricultural product, history story, Plants Culture, menu word (video) etc. combine together,
Increase trust of the consumer to agricultural product.Simultaneously by " internet+Internet of Things " technology, situation, production enterprise production base
Industry field growing situation is presented to terminal consumer by way of online live or history plants video, excellent picture, allows every
One consumer is home-confined just intuitively to recognize while inquiry is traced to agricultural product quality and safety by internet
Real-time production scene, production video, the take care of health knowledge and healthy menu etc. related to the agricultural product of manufacturing enterprise.Over the ground
Reason mark agricultural product, the agricultural product guaranteed the quality of limitation, production area that system can be according to manufacturing enterprise, scale, are limited corresponding
Number of codes is traced, is consistent substantially with information such as its estimated total outputs, by traceability system back-stage management, ensures geographical sign production
Product, the true and brand of characteristic brand agricultural product are unique.Be not in plant total output and the situation for yield discrepancy of actually tracing to the source,
Ensure to provide the more accurate supply of goods for coproduction distribution platform.
Quick Response Code retrospect be based on agricultural product retrospect coding rule and it is existing on the basis of (include product stream make code and agricultural production
Product traceability code, using the product stream make code of EAN.UCC system application identifiers), supplier is lifted by proprietary encryption algorithm
Code, product code, place of production code and the encryption generation of output batch code, the retrospect that agricultural product can be inquired about by system are believed
Breath.And to the limitation product of specific type, trace platform can trace to the source number section according to production restriction manufacturing enterprise (manufacturer) use,
Ensure the authenticity of product.
Agricultural product of tracing to the source are associated with platform operation business's wechat public number (remittance of product vegetable), and the manufacturing enterprise for entering platform can be with
Products propaganda is carried out by platform wechat public number (remittance of product vegetable).Platform operation carries out platform brand+brand names " double brands "
Mechanism, set by backstage, only confirm to detect the qualified enterprise that traces to the source for entering platform, permit to print on Product labelling
Platform brand " remittance of product vegetable ", unauthorized enterprise, the underproof enterprise product of Product checking can not use, end print platform
Brand；
The agricultural product that user finally buys can be paid close attention to wechat public number, can be robbed red by the Quick Response Code of items scanning
Bag.Red packet is that the enterprise to be traced to the source by participation provides, and realizes platform operation maximizing the benefits.
For Ways of Special Agricultural Products, the joint exhibiting and marketing of intention agricultural product, manufacturing enterprise is by sharing the certain ratio of Quick Response Code extraction
The profit of example is divided into as marketing, and first user of each displaying sales exhibition point buys product and by platform and product two dimension code division
Enjoy to circle of friends (one-level consumer), to the product buying behavior (two level purchase) occurs for the consumer of its circle of friends, by two level
The a certain proportion of profit of actual purchase number of extracted of consumer is back to the one-level consumer that forwarding circle of friends is promoted, and two level disappears
Expense person occurs to forward the tertiary consumers caused by popularization behavior such as circle of friends again, is returned according to aforesaid way according to certain ratio
It is back to two level consumer, one-level consumer.Total marketing that the accumulative rebating of the product is no more than the production enterprise is divided into.No
Set different marketing to be divided into product, expand platform, the popularity of product.
Using Internet of Things, VR technologies, consumer is immediately seen agricultural product manufacturing enterprise by mobile phone and produces scene in real time.Enterprise
It is by gathering each base enterprise video monitoring information and transmitting into enterprise's client database, pass through calling that industry produces scene in real time
Enterprise's numbering monitoring camera numbering of different mappings relation, shows video monitoring data, by calling monitor video, to base
The image such as production scene, displaying kind is amplified diminution in real time；Using VR outdoor scenes are virtual, Panoramic Warping technology, strengthen user
It is online to view and emulate enterprise's production scene, the presence of Variety display, strengthen sensation on the spot in person.
Manufacturing enterprise, the platform operation of tracing to the source are cooperated with insurance company, bring the quality for agricultural product of tracing to the source into insurance coverage,
Manufacturing enterprise's agricultural product security and consumers' rights and interests are ensured, strengthen consumer confidence sense and experience sense.
Platform payment function has assembled financial institution of Unionpay, the specific function of third party's secure payment encryption, and base is with dividing
Pin business, which can trust, realizes a variety of form of payment such as on-line payment, mobile payment, and the whole link whole process that pays is inside Unionpay's system
Complete, it is safe efficient, convenient.The transmission safety of information, using the HTTPS encrypted tunnels of bank level, i.e., is added under http
SSL safe floors, this technology are commonly used as the field of transaction payments on internet.Unionpay pays plug-in unit
Directly dock, using the RSA Algorithm checking of 3DES1024 positions and encryption technology.When user carries out payment behaviour on payment plug-in unit
When making, plug-in unit can be the information transfer that user inputs to Unionpay's server, and after Unionpay's server confirmation is errorless, user can complete
Whole payment process.
It these are only the technological thought of the explanation present invention, it is impossible to protection scope of the present invention is limited with this, it is every according to this
The technological thought proposed is invented, any change done on the basis of technical scheme, is each fallen within the scope of the present invention.This
Inventing the technology being not directed to can be realized by existing technology.
Claims (10)
1. a kind of agricultural product coproduction distribution and joint exhibiting and marketing electric business platform, including foreground function display module and back-stage management mould
Block, the foreground function display module include Product Information Management unit, store member's unit, purchase unit, commercial articles searching list
Member, contact us and help unit；The Back Administration Module includes content management units, System Management Unit；Its feature exists
In：Platform uses the architecture of three-tier architecture based on B/S framework, and platform application system software level structure is divided into 4 levels,
It is basic supporting layer, data Layer, application layer and service layer successively；The Internet of Things of butted part enterprise is shown platform online simultaneously
System, product quality tracing system, fruits and vegetables production and marketing net system；
The foreground function display module, including：
(A) Product Information Management unit：By static display agricultural product picture, video, introduce word, cultivation and environment money
Material, allows consumer tentatively to understand agricultural product basic condition；Modification product classification and product detail information product product can freely be added
Board；Product foreground shows that position is freely set by backstage；
(B) store member unit：Different brackets, different wholesale prices are set according to agent's authority and grade；
(C) unit is bought：The purchase that places an order can be carried out to favorite product, while can be to the inquiry of order form；Production base
Inquiry that can be to sales volume, agent can check current order progress and details；
(D) commercial articles searching unit：It can be searched for according to trade name etc., can also carry out Advanced Search；
(E) contact us and help unit：It is that content can freely be added on backstage by keeper, keeper possesses addition, deleted
Authority；Contact us and help unit to help the comprehensive understanding of user and sold through joint efforts platform using coproduction；
The Back Administration Module, including：
(A) content management units：Including the management of product (addition/modification/deletion product classification, addition/modification/deletion product letter
Breath, product inquiry, product foreground display location is set with sorting), order management (checks the situation of product order, merges from the background
Order, split order), columns management (backstage set column show with sequence), member management (check from the background member money
Material, member's particulars, modification member grade), statistical report form (check that platform traffic statistics include area, period, meeting from the background
Member, the page, sale result)；
(B) System Management Unit：Including user management, registration management, Password Management, log off.
2. agricultural product coproduction distribution according to claim 1 and joint exhibiting and marketing electric business platform, it is characterised in that：The system
In agricultural product coproduction distribution, realized by platform " production of above getting together for fun, under get together for fun pin, platform dock, coproduction distribution ", with agricultural product
Trace to the source as tie, will have trace to the source manufacturing enterprise or brand agricultural product manufacturing enterprise as agricultural product upstream supplier, by downstream
Different cities fresh agricultural products sale shops is used as alliance of final sales side, using region cities and counties as unit setting home-delivery center, by
Converge the order of each cities and counties' regional distribution centre for platform operation side, the release product order on platform, the production enterprise that platform is entered
Industry, also can be by platform and production base agreement order in the enterprising list of robbing of platform according to conditions of the enterprise；The production that production base provides
Product are sorting classification, the brand agricultural product of packaging, mark.
3. agricultural product coproduction distribution according to claim 1 and joint exhibiting and marketing electric business platform, it is characterised in that：The system
In agricultural product coproduction distribution, " enterprise entering, on-line off-line, scattered joint, benefits-sharing, joint exhibition are realized by electric business platform
Sell through joint efforts ", by the Ways of Special Agricultural Products of all parts of the country, intention agricultural product manufacturing enterprise or the personal agricultural product electric business platform for entering specialty
On-line selling is carried out, downstream will be dispersed in the leisure farm of all parts of the country, city shops carries out joint joint exhibition chain sale；Leisure
Solid shop/brick and mortar store under farm's line, displayed in the form of material object, picture etc., show various regions Ways of Special Agricultural Products, intention agricultural product, consumer passes through
Barcode scanning sees that sample is directly placed orders in electric business platform；To part producing enterprise, with reference to Internet of Things, VR technologies, consumer is different
Ground On-site Experience, places an order；Delivered by the producer by logistics express delivery, realize nonlocal agricultural product, the sale of intention agricultural product zero inventory,
Sellers enjoy interests deduction under line, realize Ways of Special Agricultural Products joint exhibiting and marketing, chain joint operation, expand agricultural product sales volume, lift agriculture
Product brand popularity.
4. agricultural product coproduction distribution according to claim 1 and joint exhibiting and marketing electric business platform, it is characterised in that：The system
The agricultural product quality traceability system of docking, be to be combined agricultural product Quick Response Code with traceability code, by product information, production information,
The health care of associated agricultural product, history story, Plants Culture, menu word combine together, and consumer is to agricultural product for increase
Trust；Simultaneously by " internet+Internet of Things " technology, situation, manufacturing enterprise's field growing situation production base by
Line is live or history plantation video, the mode of excellent picture are presented to terminal consumer, allows each consumer by internet,
While inquiry is traced to agricultural product quality and safety, the home-confined real-time production field that just can intuitively recognize manufacturing enterprise
Scape, production video, take care of health knowledge and the healthy menu related to the agricultural product；Geographical sign agricultural product, limitation are guaranteed the quality
Agricultural product, production area that system can be according to manufacturing enterprise, scale, limit corresponding retrospect number of codes, it is estimated total with it
The information such as yield are consistent substantially, by traceability system back-stage management, ensure geography symbol product, characteristic brand agricultural product it is true
It is unique with brand；Be not in plant total output and the situation for yield discrepancy of actually tracing to the source, ensure to provide for coproduction distribution platform
The more accurate supply of goods.
5. agricultural product coproduction distribution according to claim 1 and joint exhibiting and marketing electric business platform, it is characterised in that：The two dimension
Code retrospect be based on agricultural product retrospect coding rule and it is existing on the basis of (include product stream make code and agricultural product traceability code, adopt
With the product stream make code of EAN.UCC system application identifiers), in supplier code, product generation, are lifted by proprietary encryption algorithm
Code, place of production code and the encryption generation of output batch code, pass through the tracing information of system queries agricultural product；And to specific type
Limit the quantity product, trace platform is traced to the source number section according to production restriction manufacturing enterprise or manufacturer's use, ensures the authenticity of product.
6. agricultural product coproduction distribution according to claim 1 and joint exhibiting and marketing electric business platform, it is characterised in that：It is described to trace to the source
Agricultural product are associated with platform operation business's wechat public number, and the manufacturing enterprise for entering platform is produced by platform wechat public number
Product publicize；Platform operation carries out platform brand+brand names " double brands " mechanism, is set by backstage, only confirms that detection is closed
The enterprise that traces to the source for entering platform of lattice, licensed print platform brand " remittance of product vegetable ", i.e. platform operation business wechat on Product labelling
Public number, unauthorized enterprise, the underproof enterprise product of Product checking can not use, end print platform brand.
7. agricultural product coproduction distribution according to claim 1 and joint exhibiting and marketing electric business platform, it is characterised in that：User is final
The agricultural product of purchase pay close attention to wechat public number, rob red packet by the Quick Response Code of items scanning；Red packet is the enterprise to be traced to the source by participation
Provide, realize platform operation maximizing the benefits.
8. agricultural product coproduction distribution according to claim 1 and joint exhibiting and marketing electric business platform, it is characterised in that：For characteristic
Marketing is used as by sharing a certain proportion of profit of Quick Response Code extraction in the joint exhibiting and marketing of agricultural product, intention agricultural product, manufacturing enterprise
It is divided into, first user of each displaying sales exhibition point buys product and shares platform and product Quick Response Code to circle of friends (one-level
Consumer), to the product buying behavior (two level purchase) occurs for the consumer of its circle of friends, by the actual purchase of two level consumer
The a certain proportion of profit of number of extracted is back to the one-level consumer that forwarding circle of friends is promoted, and two level consumer forwards again
Tertiary consumer caused by the popularization behavior such as circle of friends, according to aforesaid way according to certain ratio be back to two level consumer,
One-level consumer；Total marketing that the accumulative rebating of the product is no more than the production enterprise is divided into；Different product sets different
Marketing be divided into, expand platform, the popularity of product.
9. agricultural product coproduction distribution according to claim 1 and joint exhibiting and marketing electric business platform, it is characterised in that：Using Internet of Things
Net, VR technologies, consumer are immediately seen agricultural product manufacturing enterprise by mobile phone and produce scene in real time；Enterprise produces scene in real time
By gathering each base enterprise video monitoring information and transmitting into enterprise's client database, by the enterprise for calling different mappings relation
Industry numbering monitoring camera is numbered, and shows video monitoring data, by calling monitor video, production scene real-time to base, exhibition
Show that kind image is amplified diminution；Using VR outdoor scenes are virtual, Panoramic Warping technology, strengthen and enterprise's production field is viewed and emulated on user network
The presence of scape, Variety display, strengthen sensation on the spot in person.
10. agricultural product coproduction distribution according to claim 1 and joint exhibiting and marketing electric business platform, it is characterised in that：Trace to the source life
Production enterprise, platform operation are cooperated with insurance company, bring the quality for agricultural product of tracing to the source into insurance coverage, ensure manufacturing enterprise's agriculture
Product safety and consumers' rights and interests, strengthen consumer confidence sense and experience sense；
Platform payment function has assembled financial institution of Unionpay, the specific function of third party's secure payment encryption, base and retail trader
It can trust and realize a variety of form of payment of on-line payment, mobile payment, the whole link whole process that pays is completed inside Unionpay's system, is pacified
Entirely, it is efficient, convenient；The transmission safety of information, using the HTTPS encrypted tunnels of bank level, i.e., SSL safety is added under http
Layer, this technology are commonly used as the field of transaction payments on internet；It is directly right with bank server that Unionpay, which pays plug-in unit,
Connect, using the RSA Algorithm checking of 3DES1024 positions and encryption technology；When user is paying progress delivery operation above plug-in unit,
Plug-in unit can be the information transfer that user inputs to Unionpay's server, and after Unionpay's server confirmation is errorless, user can complete entirely
Payment process.
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| CN201710378477.7A CN107424041A (en) | 2017-05-25 | 2017-05-25 | Agricultural product coproduction is distributed and joint exhibiting and marketing electric business platform |
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