CN104268778A - Integrated on-line trading and extension service system for cultural and creative products - Google Patents
Integrated on-line trading and extension service system for cultural and creative products Download PDFInfo
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Abstract
The invention provides an integrated on-line trading and extension service system for cultural and creative products. The system consists of an enterprise portal subsystem, a mobile business subsystem, a network integrated marketing subsystem, an on-line trading subsystem, an on-line interaction show subsystem, a supply chain coordination management subsystem, a data analysis subsystem and an application integration subsystem, wherein the enterprise portal subsystem consists of an enterprise introducing module, a product show module and an enterprise dynamic module; the mobile business subsystem consists of a mobile portal module, a mobile order module and a mobile service management module; the network integrated marketing subsystem consists of a website promotion module and a website marketing module; the on-line trading subsystem consists of a price management module, an order management module, an on-line payment module and an enterprise authentication module; the supply chain coordination management subsystem consists of a client management module, a plan management module, a sales management module, a purchasing management module, a physical distribution management module and a supplier management module; the data analysis subsystem consists of a user behavior data analysis module and a data mining module. The system disclosed by the invention has the advantages of enhancing brand influence, widening product sales channels and improving market occupancy.
Description
Technical field
The invention belongs to computer architecture technical field, be specifically related to the transaction of a kind of cultural creative On-line Product and extension service integrated system.
Background technology
Because cultural creative product category is various, characteristic is different, and current transaction platform and pattern are also uneven, varied.No matter be in Cultural and Creative Industries field or in e-commerce field, adopt ecommerce means, by setting up the online online transaction platform of third party, realizing cultural creative product trading, inherently one " intention project ".But all do not have both at home and abroad at present special for whole cultural creative product, E-commerce transaction platform on a large scale.Comparatively speaking, the domestic marketing methods for Cultural and Creative Industries are more conservative, the sales aid of main flow or traditional mode, namely by building country fair, allow both parties conclude the business face to face.
Current cultural creative product trading platform mainly contains the transaction platform for class cultural creative product in kind, the transaction platform for virtual product (digital product) and the promotion e-commerce platform for cultural creative service, these platforms are too narrow for face, and on platform, be not provided with special classification, not for product sets common search attribute, platform homepage is classified comparatively disperse, seller finds the cultural products transactions formality needed for oneself loaded down with trivial details.
Summary of the invention
For above-mentioned prior art Problems existing, the object of this invention is to provide the transaction of a kind of cultural creative On-line Product and extension service integrated system.
For solving the problems of the technologies described above, the present invention adopts following technical scheme: a kind of cultural creative On-line Product transaction and extension service integrated system, it is characterized in that, be made up of enterprise portal, Mobile business, Network integration marketing, online transaction, online interaction displaying, supply chains management, data analysis and application integration subsystem, provide brand building to be polymerized the service of aspect with popularization, production marketing and business opportunity by " share of value pattern ";
Described enterprise portal subsystem, by Introduction of enterprises, product introduction and enterprise dynamic module composition; Described Mobile business subsystem is made up of mobile portal, mobile order and mobile service administration module; Described Network integration marketing subsystem is made up of website promotion and website marketing module; Described online transaction subsystem is by price control, order management, on-line payment and corporate authentication module composition; Described supply chains ADMINISTRATION SUBSYSTEM is by customer account management, planning management, sales management, purchasing management, logistics management and supplier management module composition; Described data analytics subsystem is made up of user behavior data analysis and data-mining module.
Compared to existing technology, the present invention has following beneficial effect:
1, the present invention provides from " product interaction display " to " online transaction " for service enterprise, arrive " Network integration marketing " again to support with the whole informationization of " supply chains ", enterprise is helped to make full use of internet and the advanced technology means such as mobile Internet, brand influence power, expand production marketing path, improve market share.
2, in system research and development process, utilize internet means, by " share of value pattern ", be the service such as provide brand building to be polymerized with popularization, production marketing, business opportunity of cultural creative enterprise, become the new technical means that special incubator carries out business polymerization.
3, flow engine technology is introduced, order flow engine strictly follows WFMC specification, by simply to the amendment of procedure configuration files with redefine, can redesign order flow process easily, thus realize dissimilar order, the restructuring of operation flow.
4, to place an order the continuous change of ever-changing, products & services of varied, order execution route of mode to meet user, devise the order management system based on workflow management, in this case, enterprise neither needs commodity to have too much stock, also there will not be situation in short supply, the error situation simultaneously transported and make out an invoice also can reduce, and corresponding processing cost significantly reduces.After implementing procedure management, when order needs by item design from multiple brand or product line, system promptly can provide the order status view of merging to customer service representative, client also can by inquiring about order status from service door easily simultaneously, this has saved a large amount of costs for company and has substantially increased the quality of order management, and customer satisfaction also increases.Moreover, the task based on workflow makes different personnel can collaborative work to same information, can carry out Flexible Control from the establishment of information, amendment, examination & verification, approval, thus realize the variation of information management to a series of tasks issued.
5, adopt information attribute definition technology, different descriptions is adopted to different commodity, is more suitable for management and issues different types of merchandise news, alleviating the burden of management and retrieval.Adopt XML technology, because of XML form very freely, for definition and structured data provide great convenience, powerful XML query function is again for the retrieval of information provides enough abilities.
6, create the visual manufacturing technology of website form, in conjunction with visual Html tools popular at present, provide corresponding WEB assembly, and form the package solution read with storing.User template makes can accomplish What You See Is What You Get, and online transaction and extension service system allow operator to be that the businessman that each is moved in sets up a set of or Duo Tao on-line shop template.On-line shop template adopts the visual template technology of celestial pole original creation, and the merchandise news that can realize Static and dynamic is issued, enterprise dynamic Information issued, and realizes the order of on-line shop, payment, service function.
7, online transaction and extension service system are on XML-XSL pattern basis, more introduce WEB component technology, by the parcel of Object object, by advanced technology but the XML-XSL ins and outs of complicated operation are in addition hidden, make producer no longer for the XSL grammer of complexity to bother, while maintaining technical advance, more greatly increase the convenience of operation.
8, on the basis of conditional electronic fairground pattern, deeply application " cloud mode ", make full use of SPI(SaaS, PaaS, IaaS) advantage, allow vast cultural science-and-technology enterprise extensively can adopt Network integration marketing service, online transaction service and supply chains management system, use as required, pay as required.
Embodiment
Below in conjunction with embodiment, the present invention is described further.
The transaction of cultural creative On-line Product and the extension service integrated system that the present invention relates to, be made up of enterprise portal, Mobile business, Network integration marketing, online transaction, online interaction displaying, supply chains management, data analysis and application integration subsystem.
1, enterprise portal subsystem:
Enterprise portal subsystem is by Introduction of enterprises, product introduction and enterprise dynamic module composition, it is the visual angle with enterprise, rely on Internet service, enterprise is carried out online transaction together with the various service required for network marketing and consequent inside and outside information integration, provide unified application entrance for enterprise realizes internet trade, inner management, supply chains etc.It is enterprise carries out visual features and product promotion window by network, the access point of busy company manager, office worker, supplier, retail trader, client and logistics service provider cooperative cooperating.
2, Mobile business subsystem:
Mobile business subsystem is made up of mobile portal, mobile order and mobile service administration module.
(1) mobile portal module is that service enterprise carries out the basis of enterprise rollout and mobile marketing based on mobile Internet, also for enterprise creates new, efficient marketing channel.
(2) application terminal is extended to the mobile terminal such as mobile phone, iPAD from PC by mobile order module, is user-friendly to mobile Internet means and looks for business opportunity simply, easily, quickly and make business.
(3) mobile service administration module is the business administration and the supply chains service that are applied to mobile terminal device.
3, Network integration marketing subsystem:
Network integration marketing subsystem is made up of website promotion and website marketing module, rely on multi-site content delivering system (CMS) and multi-site intelligent advertisement delivery system (MAS), the network media public relations formed for the purpose of integrated marketing is propagated and ad distribution, and the resource integration capability utilizing aFocus to possess, and specialty, systematic regional markets digital marketing service ability, for service enterprise provides website promotion and network marketing service, for service enterprise provides novel product promotion and branding communication means.
4, online transaction subsystem:
Order flow process of the present invention is such: first submit order to by client, and after system receives order, send and acknowledge receipt of order mail, and enter prepayment service, wherein member can reduce payment in advance; Whether after client pays off payment in advance, qualified by manual examination and verification order, if qualified, system confirms gathering automatically, and enters delivery link, bears delivery to client, can carry out sale result analysis after delivery by logistics side.If client wants to cancel an order after submission order, need to propose to cancel an order application before system validation gathering, system, after accepting this cancellation application, can send cancellation mail and return to client.
Online transaction subsystem is by price control, order management, on-line payment and corporate authentication module composition.
(1) price control module, provides the multiple pricing method meeting enterprise and take in process of exchange, comprises price auction, independently fixes a price, returns volume sales promotion, ladder discount etc., to meet the demand of multi-exchange mode;
(2) order management module, uses workflow management to carry out the order flow process of integration and management enterprise, for enterprise improves the quality of order management greatly, thus improves the quality of customer service.
The mode placed an order due to client is varied, the continuous change of ever-changing, the products & services of order execution route, there is the order management system based on workflow management, enterprise does not just need the stock that this part is too much, also there will not be situation in short supply simultaneously, transport and the error situation of making out an invoice also can reduce, and corresponding processing cost also can reduce.If order needs by the item design from multiple brand or product line, so parallel order execution route may have a lot of bar, and order part may be under the control of incompatible system (Legacy System normally annexed).In this case, enterprise will spend huge investment to increase the personnel of association centre, and the phone of answer customer inquiries order status, even if the order of client soon can shipment.Here root problem is just to lack message reference.And after implementing procedure management, system promptly can provide the order status view of merging to customer service representative, client also can by inquiring about order status from service door easily simultaneously, and this will save a large amount of costs for company, and can improve customer satisfaction.
Introduce flow engine technology in systems in which, according to enterprise's own characteristic, the order management flow process meeting enterprise product transaction can be formulated, dissimilar product, different orders can be selected to comprise process and the management process of collaborative order and free order, allow system can realize inter-trade, many categories product management.B2C order management flow engine strictly follows WFMC specification, by simply to the amendment of procedure configuration files with redefine, can redesign easily, thus realize the restructuring of different product order flow process to order management flow process, service logic.
(3) on-line payment module, integrates with third-party payment system, for user provides by Unionpay, Alipay, easily preciously to pay and the on-line payment of the payment system such as mobile payment and settlement function;
(4) corporate authentication module, by management organization, certification is carried out to the R & D Level of enterprise, production service procedure standardization, product quality and enterprise credibility, and corresponding qualification certificate to carry out in cultural creative On-line Product process of exchange behavior with specification enterprise is issued to the enterprise by certification, improve the credit worthiness of sale enterprise, promote that this project system is able to optimum operation.
5, subsystem is shown in online interaction:
Online interaction shows that subsystem is except the technology for concluding the business and product provide traditional entity exhibition method, also introduce advanced technical skills EDI display systems, comprise product display cabinet, terminal display screen, certification recognition system, payment system and on-line consulting, realize and the online displaying of online transaction website and the seamless fusion of Extension Model.
6, supply chains ADMINISTRATION SUBSYSTEM:
Supply chains ADMINISTRATION SUBSYSTEM is by customer account management, planning management, sales management, purchasing management, logistics management and supplier management module composition, be not only the interior business management that enterprise provides traditional, also provide and business collaboration service in supply chain between each Business Partner simultaneously, help enterprise by the supplier in supply chain, manufacturer, the clients in dealer and downstream etc. are organic to gather together, realize the full range of the commercial activity between enterprise internal management and enterprise, by synergistic application each other, the supply chain reaction velocity of effective raising enterprise, by the competitive edge of enterprise from enterprise's monomer Superiority Promoting to the advantage whole supply chain.
7, data analytics subsystem:
Data analytics subsystem is made up of user behavior data analysis and data-mining module.Native system utilizes modern information technologies and method, by building uniform data acess system, carrying out deep analysis, form various useful knowledge-product to the network information, is supplied to user and uses, thus realize the increment of information value.
(1) user behavior data analysis module, access detailed data by the user recorded in system, analyze user and access track, thus the hobby analyzing user and the commodity liked, according to these data, initiatively Recommendations are to user, make commodity passive access, become the interested commodity of active push user to user, make the audient of commodity more accurate, thus realize the sales promotion of commodity intelligence, greatly improve merchandise sales chance.
(2) information excavating module, make full use of the user behavior data that business web site is huge, by relationship analysis, classification analysis, variance analysis, cluster analysis, Forecast and evaluation, find to hide, valuable knowledge and information, thus instruct business activity and business decision, improve the core competitiveness of enterprise.
8, application integration subsystem:
Application integration subsystem provides exploitation and the integrated interface of standard, seamlessly carries out integrated with third-party application system, comprises with third-party payment system integrated, realize on-line payment; Integrated with ERP system, complete comprehensive integration of online transaction and enterprise internal management; Integrated with crm system, improve sales process management; Integrate with Third Party Logistics System, promote level of customer service and customer satisfaction.
Implement the present invention such as: in system research and development process, have chosen the enterprise in the fields such as production of film and TV, digital publishing, industrial art, creative design, online transaction and the network promotion pilot of the service of products in kind, virtual product and cultural creative are carried out respectively, property requirements and the service mode of ecommerce is carried out in the product and service exploring three kinds of different shapes, form the online transaction system and network promotion pattern with promotional value and demonstration meaning, for the later stage provides full-range service to lay the foundation towards all cultural creative products.
Also carry out research and practice by for the operation of native system and development model, emphasis is explored and is set up " share of value pattern " simultaneously.For the service enterprise of special incubator, after examination and demonstration, screen suitable object, adopt and the services such as free nets integrated marketing, online transaction and supply chains management are first provided, after the corresponding income of generation, carry out contract be again divided into, thus form win-win, shared development and application pattern.
In addition, also on the basis of conditional electronic fairground pattern, deeply application " cloud mode ", make full use of SPI(SaaS, PaaS, IaaS) advantage, allow vast cultural science-and-technology enterprise extensively can adopt Network integration marketing service, online transaction service and supply chains management system, enterprise can use as required, pay as required.
The present invention has done deep exploration in flow engine technology, information representation technology and the visual manufacturing technology of template etc., and successfully these technology is applied to online transaction and extension service system.
Advantage one: introduce flow engine technology, can easily configure for different order flow processs.
Order flow engine strictly follows WFMC specification, by simply to the amendment of procedure configuration files with redefine, can redesign easily, thus realize dissimilar order, the restructuring of operation flow to order flow process.In order to meet, the mode that user places an order is varied, order execution route is ever-changing, products & services constantly change, and has had the order management system based on workflow management, and enterprise does not just need commodity to have too much stock, also there will not be situation in short supply simultaneously.Transport and the error situation of making out an invoice also can reduce, and corresponding processing cost also can reduce.If order needs by the item design from multiple brand or product line, so parallel order execution route may have a lot of bar, and order part may be under the control of incompatible system (Legacy System normally annexed).In this case, enterprise will spend huge investment to increase the personnel of association centre, and the phone of answer customer inquiries order status, even if the order of client soon can shipment.Here root problem is just to lack message reference.After implementing procedure management, system promptly can provide the order status view of merging to customer service representative.Client also can by inquiring about order status from service door easily simultaneously, and this saves a large amount of costs by for company, and can improve customer satisfaction.Online transaction and extension service system use workflow management to carry out the order flow process of integration and management enterprise, for enterprise improves the quality of order management greatly, thus improve the quality of customer service.
Meanwhile, the task based on workflow makes different personnel can collaborative work to same information, can carry out Flexible Control from the establishment of information, amendment, examination & verification, approval, thus realize the variation of information management to a series of tasks issued.
Advantage two: adopt information attribute definition technology, different descriptions is adopted to different commodity, be more suitable for management and issue variety classes merchandise news.
The difficult point that information management system exists be allowing information representation obtain more accurately, more complete, abundanter, make information be easier to management, be easier to find an equilibrium point between retrieval.As a rule, when using the relational data library storage information content, need the information content with different information structures to be stored in different tables, but such way has inevitably increased the weight of the burden of management and retrieval.This Project Product XML technology provides possibility for addressing this problem, and XML very freely form is that definition and structured data provide great convenience, and powerful XML query function is again for the retrieval of information provides enough abilities.
Advantage three: the visual manufacturing technology of original creation website form, in conjunction with visual Html tools popular at present, corresponding WEB assembly is provided, and forming the package solution read with storing, user template makes can accomplish that What You See Is What You Get online transaction and extension service system allow operator to be that the businessman that each is moved in sets up a set of or Duo Tao on-line shop template.On-line shop template adopts the visual template technology of celestial pole original creation, and the merchandise news that can realize Static and dynamic is issued, enterprise dynamic Information issued, and realizes the order of on-line shop, payment, service function.
Although current all e-commerce systems have nearly all used mould plate technique, most system has all also existed the following common shortcoming: during making, visualization is inadequate, operates numerous tired; High to the competency profiling of producer, be especially embodied in dirigibility when utilizing XML-XSL technology inadequate.The template construct instrument that a lot of system provides can only make simple Page Template, for the baroque page, or is helpless, otherwise be operate very complicated.And online transaction and extension service system are on XML-XSL pattern basis, more introduce WEB component technology, by the parcel of Object object, by advanced technology but the XML-XSL ins and outs of complicated operation are in addition hidden, make producer no longer for the XSL grammer of complexity and bother.While maintaining technical advance, more greatly increase the convenience of operation.
What finally illustrate is, above embodiment is only in order to illustrate technical scheme of the present invention and unrestricted, it should be appreciated by those skilled in the art, the amendment that other foundation technical solution of the present invention are carried out or equivalent replacement, all should be encompassed in the middle of right of the present invention.
Claims (9)
1. a cultural creative On-line Product transaction and extension service integrated system, it is characterized in that, be made up of enterprise portal, Mobile business, Network integration marketing, online transaction, online interaction displaying, supply chains management, data analysis and application integration subsystem, provide brand building to be polymerized the service of aspect with popularization, production marketing and business opportunity by " share of value pattern ";
Described enterprise portal subsystem, by Introduction of enterprises, product introduction and enterprise dynamic module composition; Described Mobile business subsystem is made up of mobile portal, mobile order and mobile service administration module; Described Network integration marketing subsystem is made up of website promotion and website marketing module; Described online transaction subsystem is by price control, order management, on-line payment and corporate authentication module composition; Described supply chains ADMINISTRATION SUBSYSTEM is by customer account management, planning management, sales management, purchasing management, logistics management and supplier management module composition; Described data analytics subsystem is made up of user behavior data analysis and data-mining module.
2. cultural creative On-line Product is concluded the business and extension service integrated system according to claim 1, it is characterized in that, described enterprise portal subsystem, it is the visual angle with enterprise, rely on Internet service, enterprise is carried out online transaction together with the various service required for network marketing and consequent inside and outside information integration, for enterprise realizes internet trade, inner management and supply chains provide application entrance, corporate image and product content are conducted promotion to, and company manager is provided, office worker, supplier, retail trader, the access point of client and logistics service provider cooperative cooperating.
3. cultural creative On-line Product is concluded the business and extension service integrated system according to claim 1, it is characterized in that, in described Mobile business subsystem, mobile portal module is that service enterprise carries out the basis of enterprise rollout and mobile marketing based on mobile Internet, also for enterprise creates marketing channel; Application terminal is extended to the mobile terminal such as mobile phone, iPAD from PC by mobile order module, facilitates user look for business opportunity by mobile Internet and make business; Mobile service administration module is the business administration and supply chains service that provide based on mobile terminal.
4. cultural creative On-line Product is concluded the business and extension service integrated system according to claim 1, it is characterized in that, described Network integration marketing subsystem, rely on multi-site content delivering system (CMS) and multi-site intelligent advertisement delivery system (MAS), the network media public relations formed for the purpose of integrated marketing is propagated and ad distribution, and the resource integration capability utilizing aFocus to possess and regional markets digital marketing service ability, for service enterprise provides website promotion and website marketing service, and provide product promotion and branding communication means.
5. cultural creative On-line Product is concluded the business and extension service integrated system according to claim 1, it is characterized in that, in described online transaction subsystem, price control module can meet the multiple pricing method that enterprise takes in process of exchange, to meet the demand of multi-exchange mode;
Order management module uses workflow management, carry out the order flow process of integration and management enterprise, and introduce flow engine technology, according to the feature of enterprise self, formulate the order management flow process meeting enterprise product transaction, thus allow system realize the product management of inter-trade, many categories, B2C order management flow engine strictly follows WFMC specification, by to the amendment of procedure configuration files with redefine, can redesign order management flow process, service logic, realize the restructuring of different product order flow process;
On-line payment module and third-party payment system are integrated, for user provides by Unionpay, Alipay, easily preciously to pay and the on-line payment of mobile payment and settlement function;
Corporate authentication module, by management organization, certification is carried out to the R & D Level of enterprise, production service procedure standardization, product quality and enterprise credibility, and corresponding qualification certificate is issued to the enterprise by certification, carry out the behavior in cultural creative On-line Product process of exchange with specification enterprise, promote optimum operation.
6. cultural creative On-line Product is concluded the business and extension service integrated system according to claim 1, it is characterized in that, subsystem is shown in described online interaction, except the technology for concluding the business and product provide traditional entity exhibition method, also introduce advanced technical skills EDI display systems, comprise product display cabinet, terminal display screen, certification recognition system, payment system and on-line consulting, realize and the online displaying of online transaction website and the seamless fusion of Extension Model.
7. cultural creative On-line Product is concluded the business and extension service integrated system according to claim 1, it is characterized in that, described supply chains ADMINISTRATION SUBSYSTEM, be not only the interior business management that enterprise provides traditional, also provide and business collaboration service in supply chain between each Business Partner simultaneously, help enterprise to gather together organic for the client in the supplier in supply chain, manufacturer, dealer and downstream etc., realize the full range of the commercial activity between enterprise internal management and enterprise.
8. cultural creative On-line Product is concluded the business and extension service integrated system according to claim 1, it is characterized in that, described data analytics subsystem, utilize modern information technologies and method exactly, by building uniform data acess system, deep analysis is carried out to the network information, and then the service of user behavior data analysis and information excavating module aspect is provided;
Wherein user behavior data analysis module, detailed data is accessed by the user recorded in system, analyze user and access track, thus the hobby analyzing user and the commodity liked, according to these data, initiatively Recommendations are to user, and change passive access is active push, achieves the intelligent sales promotion of commodity;
Information excavating module, utilize the user behavior data that business web site is huge, by relationship analysis, classification analysis, variance analysis, cluster analysis, Forecast and evaluation, find to hide, valuable knowledge and information, thus instruct business activity and business decision, improve the core competitiveness of enterprise.
9. cultural creative On-line Product is concluded the business and extension service integrated system according to claim 1, it is characterized in that, described application integration subsystem, exploitation and the integrated interface of standard are provided, can seamlessly carry out integrated with third-party application system, comprise with third-party payment system integrated, realize on-line payment; Integrated with ERP system, complete comprehensive integration of online transaction and enterprise internal management; Integrated with crm system, improve sales process management; Integrate with Third Party Logistics System, promote level of customer service and customer satisfaction.
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| CN109829752A (en) * | 2019-01-04 | 2019-05-31 | 苏州博美文化传媒有限公司 | A kind of new retail platform promoting entity brand and sales volume by movie and TV culture |
| CN110310133A (en) * | 2019-07-01 | 2019-10-08 | 西南财经大学 | A kind of transaction of rare metal and service system |
| CN111553739A (en) * | 2020-04-30 | 2020-08-18 | 内蒙古佳惠科技有限公司 | Wisdom marketing system platform |
| CN113435851A (en) * | 2021-07-02 | 2021-09-24 | 文思海辉元辉科技(大连)有限公司 | Enterprise information management system and method |
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Application publication date: 20150107 |