CN107371042B - Advertisement putting method, device, equipment and storage medium - Google Patents
Advertisement putting method, device, equipment and storage medium Download PDFInfo
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
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- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention discloses an advertisement putting method, an advertisement putting device, advertisement putting equipment and a storage medium. The advertisement putting method comprises the following steps: acquiring the face characteristics of audiences corresponding to the advertising machine; determining the interest point weight of the current advertisement material according to the facial features of the audience; updating the launching sequence of the advertisement materials in the list to be played according to the interest point weight of the current advertisement material; and playing the advertisement materials according to the putting sequence. The embodiment of the invention solves the problem that the interest points of audiences cannot be quickly and accurately grasped in the advertisement putting in the prior art, and achieves the technical effect of accurately putting the advertisements.
Description
Technical Field
The embodiment of the invention relates to an image processing technology, in particular to an advertisement putting method, an advertisement putting device, advertisement putting equipment and a storage medium.
Background
The advertisement player is mainly used for displaying advertisement materials in an outdoor or indoor carousel mode. The current advertisement content display forms are as follows: 1. static resident display, namely, the advertising machine only displays the same picture or the same video in the whole process; 2. and (4) carousel display, namely, the advertisement player uses a carousel mode to scroll and play a batch of advertisement materials. However, whether static or carousel presentation, the advertiser is only responsible for presentation of the material, whether someone is in front of the advertiser, or whether someone in front of the advertiser is interested in the advertisement being played.
In addition, with the acceleration of life rhythm and the increasing occupation of people's fragmentation time by personal mobile devices, the time for people to live and watch advertisement contents for a long time is greatly reduced, and unless the interest points of the viewers can be grasped at the first moment, the viewers are likely to turn around to play mobile phones, but the interest points of the viewers are difficult to grasp by the advertisement putting method in the prior art.
Disclosure of Invention
The invention provides an advertisement delivery method, an advertisement delivery device, equipment and a storage medium, which solve the problem that the advertisement delivery in the prior art cannot quickly and accurately grasp the interest points of audiences and achieve the aim of accurately delivering advertisements.
In a first aspect, an embodiment of the present invention provides an advertisement delivery method, including:
acquiring the face characteristics of audiences corresponding to the advertising machine;
determining the interest point weight of the current advertisement material according to the facial features of the audience;
updating the launching sequence of the advertisement materials in the list to be played according to the interest point weight of the current advertisement material;
and playing the advertisement materials according to the putting sequence.
Further, determining the interest point weight of the current advertisement material according to the facial features of the audience comprises:
extracting common attribute information of target audiences from the facial features of the audiences;
and determining the interest point weight of the current advertisement material according to the common attribute information.
Further, extracting common attribute information of the target audience from the facial features of the audience comprises the following steps:
determining audience attribute information of each audience according to the facial features, wherein the facial features comprise one or more of gender, age, mental state, race, accessories, expression changes, eye watching angle and body movement direction;
and determining the common attribute information of the target audience according to the audience attribute information.
Further, after determining the common attribute information of the target audience according to the audience attribute information, the method further comprises the following steps:
and updating the attribute information of the advertising player according to the audience attribute information or the common attribute information.
Further, before the obtaining of the facial features of the audience corresponding to the advertisement player, the method further includes:
audience video in a preset advertisement viewing area;
and extracting the facial features of the audiences according to the audiences video.
Further, before/while the obtaining of the facial features of the audience corresponding to the advertisement player, the method further includes:
acquiring an advertisement material, wherein at least one interest point is marked on the advertisement material;
selecting an initial advertisement material to be broadcasted from the obtained advertisement materials according to the interest points or the attribute information of the advertisement player;
giving an initial interest point weight to the initial advertisement material to be broadcasted according to a preset weight rule, and adding the initial advertisement material to be broadcasted to a list to be broadcasted;
and updating the launching sequence of the advertisement materials in the list to be played according to the initial interest point weight.
Further, the updating the delivery sequence of the advertisement materials in the to-be-played list according to the initial interest point weight value includes:
judging whether the initial advertisement material to be broadcasted exists in the list to be broadcasted at the current moment;
and if so, arranging the initial advertisement materials to be broadcasted in front of the broadcasted advertisement materials, wherein when at least two initial advertisement materials to be broadcasted are available, the initial advertisement materials to be broadcasted are ordered according to a preset ordering rule.
If not, judging whether the current advertisement material is positioned in the first order in the list to be broadcasted or not;
and if so, raising the advertisement material of the second order in the list to be played to the first order in the launching sequence, or raising the advertisement material of which the correlation with the common attribute information of the current advertisement material is in a preset range to the first order.
In a second aspect, an embodiment of the present invention further provides an advertisement delivery device, including:
the face feature acquisition module is used for acquiring the face features of the audiences corresponding to the advertising machine;
the interest point weight determination module is used for determining the interest point weight of the current advertisement material according to the facial features of the audience;
the releasing sequence updating module is used for updating the releasing sequence of the advertisement materials in the list to be played according to the interest point weight of the current advertisement material;
and the releasing module is used for playing the advertisement materials according to the releasing sequence.
In a third aspect, an embodiment of the present invention further provides an advertisement player device, including a memory, a processor, and a computer program stored on the memory and executable on the processor, where the processor executes the computer program to implement the advertisement delivery method according to the first aspect.
In a fourth aspect, an embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the advertisement delivery method according to the first aspect.
The advertisement putting method provided by the embodiment of the invention determines the interest point weight of the current advertisement material by analyzing the acquired face characteristics of the audience corresponding to the advertisement player, updates the putting sequence of the advertisement material in the list to be played according to the interest point weight of the current advertisement material, then plays the advertisement material according to the putting sequence, so that the advertisement material liked by the audience has higher interest point weight, and then catches the eyeball of more audiences by preferentially playing the advertisement material with higher interest point weight, reduces or even abandons the playing of the advertisement material with lower interest point, improves the advertisement putting effect and the value of unit advertisement putting time, and realizes the technical effect of accurate advertisement putting.
Drawings
Fig. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present invention;
FIG. 2 is a flowchart of a method for optimizing interest point weights according to a second embodiment of the present invention;
FIG. 3 is a flowchart of a method for determining common attributes according to a second embodiment of the present invention;
FIG. 4 is a flowchart of a method for determining initial advertising material according to a third embodiment of the present invention;
fig. 5 is a flowchart of a delivery sequence optimization method according to a fourth embodiment of the present invention;
fig. 6 is a block diagram of an advertisement delivery apparatus according to a fifth embodiment of the present invention;
FIG. 7 is a block diagram of an advertisement player device according to a sixth embodiment of the present invention;
fig. 8 is a flowchart of an advertisement delivery method according to an eighth embodiment of the present invention;
FIG. 9 is a block diagram of an advertisement server according to a ninth embodiment of the present invention;
fig. 10 is a block diagram of an advertisement delivery system according to a tenth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of an advertisement delivery method according to an embodiment of the present invention, where the advertisement delivery method is suitable for an advertisement machine that needs to accurately deliver an advertisement, and is preferably suitable for an advertisement machine in an advertisement delivery system composed of a camera, an advertisement machine, and an advertisement server, and may be implemented by hardware or software deployed on the advertisement machine. As shown in fig. 1, the advertisement delivery method provided in this embodiment includes:
and S12, acquiring the face characteristics of the audiences corresponding to the advertising machine.
In order to better acquire the receiving degree of the advertisement material by the viewer, it is generally necessary to acquire characteristics such as expressions, tendency actions, and the like of the viewer, which can indicate the preference degree of the viewer.
When the advertisement machine plays the advertisement material, the audience in front of the advertisement machine is shot in real time by the camera matched with the advertisement machine.
And the advertising machine receives the video of the audience shot by the camera and extracts the face characteristics of the audience corresponding to the current advertising material through face recognition.
S14, determining the interest point weight of the current advertisement material according to the face characteristics of the audience.
And obtaining the interest point weight of the current advertisement material by analyzing the obtained face characteristics, wherein the interest point weight is used for reflecting the preference degree or receiving degree of the audience to the advertisement material. It should be noted that, in the present embodiment, facial features are extracted from a video of an audience through the prior art, and a specific facial feature extraction method is not limited.
And S16, updating the launching sequence of the advertisement materials in the list to be played according to the interest point weight of the current advertisement material.
In order to better deliver advertisement materials liked by the audience, the advertisement materials need to be sorted according to the interest point weights. In this embodiment, the interest point weights of the current advertisement material are compared with the interest point weights of other advertisement materials in the list to be played, and then the advertisement material delivery sequence is determined according to the sequencing result.
And S18, playing the advertisement materials according to the delivery sequence.
According to the setting of the launching sequence, after the current advertisement material is completely played, the advertisement material ranked first in the launching sequence is preferably played, so that the playing times of the high-quality advertisement can be increased, and the playing times of the poor-quality advertisement can be reduced.
The advertisement putting method provided by the embodiment of the invention determines the interest point weight of the current advertisement material by analyzing the acquired face characteristics of the audience corresponding to the advertisement player, updates the putting sequence of the advertisement material in the list to be played according to the interest point weight of the current advertisement material, then plays the advertisement material according to the putting sequence, so that the advertisement material liked by the audience has higher interest point weight, and then catches the eyeball of more audiences by preferentially playing the advertisement material with higher interest point weight, reduces or even abandons the playing of the advertisement material with lower interest point, improves the advertisement putting effect and the value of unit advertisement putting time, and realizes the technical effect of accurate advertisement putting.
Example two
Fig. 2 is a flowchart of a method for optimizing interest point weights according to a second embodiment of the present invention, as shown in fig. 2, this embodiment is an optimization method for determining interest point weights of current advertisement materials according to facial features of viewers in the foregoing embodiment, where the method for optimizing interest point weights includes:
and S121, extracting common attribute information of the target audience from the facial features of the audience.
In order to better reflect the degree of viewer's preference for the advertisement material, it is generally necessary to extract the common point of the attribute information of the target viewer, that is, the common attribute information, and to analyze or characterize the reception or preference degree of the advertisement material by the viewer as a whole through the common attribute information.
And S122, determining the interest point weight of the current advertisement material according to the common attribute information.
In order to reflect the preference degree of the audience to the advertisement material more intuitively, the embodiment represents the advertisement material through the interest point weight, that is, the interest point weight capable of reflecting the preference degree of the audience to the advertisement material is obtained according to the common attribute information.
As shown in fig. 3, the determination step of the common attribute in the present embodiment is preferably:
s1211. determining audience attribute information of each audience based on facial features including one or more of gender, age, mental state, race, accessories, expression changes, eye viewing angle, and body movement direction.
And S1212, determining the common attribute information of the target audience according to the audience attribute information.
Determining audience attribute information of each audience according to the facial features, subdividing and combining the analyzed data from the information of the facial features including several dimensions such as gender, age, mental state, race, accessories, expression change, eye viewing angle, body moving direction and the like, for example, preferably dividing the age into 6 age groups, preferably dividing the mental appearance into 4 states, preferably dividing the gender into two types, and combining the three types of attributes into 48 subdivided attributes; the embodiment takes the expression and the watching time as examples, and when the expression of the user is changed in a positive direction, if the expression is changed from a non-expression state to a smile state, the behavior is added. If the user has negative changes of the expression, for example, from smiling to not smiling or frown, the user behavior is subtracted; when the user watches the television screen for a longer time, the watching behavior score is higher; if the user leaves the watching area or is not paying attention to the television screen within a short time (less than 3S), the division is carried out in the same way, the information of other dimensions is analyzed in the same way, then the audience attribute information of each audience and the common attribute information of all the audiences are obtained through analysis, the audience attribute information comprises the final score of a single audience, the common attribute information comprises the final scores of all the audiences, and the interest point weight value is determined according to the final scores in the common attributes.
The advertisement delivery method provided by the embodiment extracts the common attribute information of the target audience through the facial features of the audience, and then obtains the interest point weight of the advertisement material through the common attribute information, so that the delivery sequence of the advertisement material in the list to be played is updated conveniently according to the interest point weight, the advertisement material is associated with the attention of the audience, the advertisement material with higher attention is played more times, and the method is favorable for realizing the accurate delivery of the advertisement material and improving the advertisement effect.
EXAMPLE III
Fig. 4 is a flowchart of an initial advertisement material determining method provided by a third embodiment of the present invention, in this embodiment, before the obtaining of the facial features of the viewer corresponding to the advertisement player in the foregoing embodiment, an initial advertisement material determining method is added, as shown in fig. 4, the method includes:
s111, obtaining an advertisement material, wherein the advertisement material at least identifies one interest point.
The advertisement player in this embodiment can automatically obtain advertisement materials from a preset website, or receive advertisement materials uploaded by a user, and add new advertisement materials in a to-be-played list by obtaining the advertisement materials, where at least one interest point is identified on the advertisement materials.
And S112, selecting initial advertisement materials to be broadcasted from the acquired advertisement materials according to the interest points or the attribute information of the advertisement player.
The user can select the initial advertisement material to be played suitable for a certain advertising machine according to the interest points of the advertisement material, and the advertising machine can also select the initial advertisement material to be played from the obtained advertisement material according to the attribute information of the advertising machine.
The advertisement machine in this embodiment stores its own advertisement machine attribute information, the advertisement machine attribute information includes geographical location information and characteristics of main audience population to which the advertisement machine is directed, and audience population characteristics of the advertisement machine, such as constituent characteristics of gender, age, occupation, and the like of the audience population, and even constituent characteristics of gender, age, occupation, and the like of the audience population in different time periods, are determined by the geographical location information. If a certain advertisement machine is positioned at the door of a gymnasium and is more in the way of sports enthusiasts facing audience crowds, the attribute information of the advertisement machine carries the information that the audience crowds are more in the way of sports enthusiasts, and therefore the advertisement machine can select the advertisement materials of the same interest points or the similar interest points according to the attribute information of the advertisement machine.
In addition, in order to enable the attribute information of the advertising player to better reflect the attribute of the advertising player, after the advertising player acquires the audience attribute information or the common attribute information of different advertising materials, whether the common attribute information of the current audience crowd is the same as the stored common attribute information of the audience crowd or whether the common attribute information of the current audience crowd is consistent with the characteristics of the audience crowd carried in the stored attribute information of the advertising player is judged, and the attribute information of the advertising player is updated when the common attribute information of the audience changes or the change exceeds the set duration, so that the advertising player can obtain interest points suitable for the advertising materials of the advertising player according to the attribute information of the advertising player.
And S113, giving an initial interest point weight to the initial advertisement material to be played according to a preset weight rule, and adding the initial advertisement material to be played to a list to be played.
In this embodiment, it is preferable to assign an initial interest point weight to the initial advertisement material to be played, and then add the initial advertisement material to be played to the list to be played. The preset weight rule may be that the same initial interest point weight is given to all the initial advertisement materials, for example, all the initial interest point weights are given to 100; or judging the matching degree of the interest points of the initial advertisement material and the characteristics of the audience crowd carried by the attribute information of the advertisement player, and assigning a value, wherein the higher the matching degree is, the higher the weight of the initial interest points is.
And S114, updating the putting sequence of the advertisement materials in the list to be played according to the initial interest point weight.
When all the initial interest points have the same weight, the initial advertisement materials to be played are randomly arranged, and the putting sequence of all the initial advertisement materials to be played is preferably positioned in front of all the played advertisement materials.
And when the matching degree of the interest points of the initial advertisement materials and the characteristics of the audience crowd carried by the attribute information of the advertisement player is assigned, and the higher the matching degree is, the higher the weight of the initial interest points are, arranging all the initial advertisement materials to be broadcasted in front of all the advertisement materials, and simultaneously sequencing the initial advertisement materials to be broadcasted according to the weight of the initial interest points.
According to the embodiment, the advertisement materials suitable for the advertisement player are selected from the obtained advertisement materials through the matching of the interest points, so that the advertisement materials can be put in a targeted mode according to the attribute information of the advertisement player, the situation that all the advertisement materials are played in all occasions is avoided, and the putting effect and the time value of the advertisement materials are improved.
Example four
Fig. 5 is a flowchart of a delivery sequence optimization method provided by the fourth embodiment of the present invention, where this embodiment is an optimization of a delivery sequence for updating advertisement materials in the to-be-played list according to the initial interest point weights in the foregoing embodiment, and as shown in fig. 5, the delivery sequence optimization method includes:
and S141, judging whether the current-time to-be-broadcasted list contains the initial to-be-broadcasted advertisement material, if so, executing S142, and if not, executing S143.
In order to present more and better advertisement materials for the audience, in addition to considering the influence of the sentiment point weight on the ranking, whether the initial advertisement material to be played, which is obtained just before and has not been played, exists in the list to be played or not needs to be considered when determining the advertisement materials.
And S142, arranging the initial advertisement materials to be broadcasted in front of the broadcasted advertisement materials, wherein when at least two initial advertisement materials to be broadcasted are available, the initial advertisement materials to be broadcasted are ordered according to a preset ordering rule.
When the initial advertisement material appears in the list to be played, the initial advertisement material to be played is preferably arranged in front of the played advertisement material, so that more advertisement materials can be presented for audiences; when at least two initial advertisement materials to be played are available, the initial advertisement materials to be played are sequenced according to a preset sequencing rule, the advertisement materials randomly sequenced at the first are played first, after the actual interest point weight of the advertisement materials is obtained, the advertisement materials are reordered according to the interest point weight, then the advertisement materials sequenced at the second are played, and the process is repeated until all the initial advertisement materials to be played are played.
And S143, judging whether the current advertisement material is positioned in the first order in the list to be broadcasted, if so, executing the step S144, and if not, executing the step S145.
And judging whether the current advertisement material is positioned in the first order in the list to be played or not according to the interest point weight of the current advertisement material.
And S144, raising the advertisement material of the second order in the list to be played to the first order in the launching sequence, or raising the advertisement material of which the correlation with the common attribute information of the current advertisement material is in a preset range to the first order.
And when the interest point weight of the current advertisement material is positioned at the first position in all the interest point weights, updating the list to be played, sequencing the second advertisement material as the first position of the launching sequence, and playing the second order advertisement material in the original list to be played after the current advertisement material is played.
Or judging the interest points of the current advertisement material, searching the advertisement material with the same interest points in the list to be played, and then taking the advertisement material with the largest weight of the interest points as the first position of the launching sequence, and then playing the advertisement material after the current advertisement material is played.
And S145, playing the advertisement material of the first order in the list to be played.
When the interest point weight of the current advertisement material is not located at the first position in the list to be played, the first ordered advertisement material is located at the first position of the launching sequence, that is, after the current advertisement material is played, the first ordered advertisement material is played. In actual use, other putting sequence determination methods can be selected according to specific situations.
In addition, since the advertisement material is updated in the placement sequence after being played, the embodiment preferably determines only the advertisement material ranked first in the placement sequence after the interest point weight value is updated each time, thereby reducing unnecessary calculation processes of the processor of the advertisement player.
According to the embodiment of the invention, the launching sequence of the advertisement materials in the list to be played is updated according to the initial interest point weight, the playing sequence of the new and old advertisement materials is optimized, and the advertisement launching effect is improved.
EXAMPLE five
Fig. 6 is a block diagram of an advertisement delivery device according to a fifth embodiment of the present invention, where the advertisement delivery device is deployed in an advertisement machine and can be implemented by software or hardware, and as shown in fig. 6, the advertisement delivery device includes:
the face feature acquisition module 11 is used for acquiring face features of audiences corresponding to the advertising player;
the interest point weight determination module 12 is used for determining the interest point weight of the current advertisement material according to the facial features of the audience;
a delivery sequence updating module 13, configured to update the delivery sequence of the advertisement material in the to-be-played list according to the interest point weight of the current advertisement material;
and the launching module 14 is used for playing the advertisement materials according to the launching sequence.
In this embodiment, the interest point weight determining module 12 preferably extracts common attribute information of the target audience from the facial features of the audience; and determining the interest point weight of the current advertisement material according to the common attribute information.
Preferably, the interest point weight determining module 12 is specifically configured to determine audience attribute information of each audience according to the facial features, where the facial features include one or more of gender, age, mental state, race, accessories, expression changes, eye viewing angles, and body movement direction; and determining the common attribute information of the target audience according to the audience attribute information.
Further, the embodiment further includes an initial interest point weight module, configured to obtain an advertisement material, where the advertisement material at least identifies one interest point; selecting an initial advertisement material to be broadcasted from the obtained advertisement materials according to the interest points or the attribute information of the advertisement player; giving an initial interest point weight to the initial advertisement material to be broadcasted according to a preset weight rule, and adding the initial advertisement material to be broadcasted to a list to be broadcasted; and updating the launching sequence of the advertisement materials in the list to be played according to the initial interest point weight.
The advertisement putting device provided by the embodiment of the invention determines the interest point weight of the current advertisement material by analyzing the acquired face characteristics of the audience corresponding to the advertisement player, updates the putting sequence of the advertisement material in the list to be played according to the interest point weight of the current advertisement material, then plays the advertisement material according to the putting sequence, so that the advertisement material liked by the audience has higher interest point weight, and catches the eyeball of more audiences by preferentially playing the advertisement material with higher interest point weight, thereby reducing or even abandoning the playing of the advertisement material with lower interest point, improving the advertisement putting effect and the value of unit advertisement putting time, and realizing the technical effect of accurate advertisement putting.
The advertisement putting device can execute the advertisement putting method provided by the embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method.
EXAMPLE six
The present embodiment provides an advertiser apparatus, referring to the structural schematic diagram of the advertiser apparatus shown in fig. 7, the apparatus includes a processor 401, a memory 402, an input device 403, and an output device 404; the number of the processors 401 in the device may be one or more, and one processor 401 is taken as an example in fig. 7; the processor 401, the memory 402, the input device 403 and the output device 404 of the apparatus may be connected by a bus or other means, and fig. 7 illustrates an example of a connection by a bus.
The memory 402, as a computer-readable storage medium, may be used to store software programs, computer-executable programs, and modules, such as program instructions/modules corresponding to the brightness adjustment method for a liquid crystal display module in the embodiment of the present invention (for example, the facial feature obtaining module 11, the interest point weight determining module 12, the releasing order updating module 13, and the releasing module 14). The processor 401 executes various functional applications and data processing of the device by running software programs, instructions and modules stored in the memory 402, so as to implement the advertisement delivery method described in the above embodiments.
The memory 402 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 402 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, the memory 402 may further include memory located remotely from the processor 401, which may be connected to the device over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 403 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the apparatus.
The output device 404 may include a display device such as a display screen, for example, of a user terminal.
EXAMPLE seven
An embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements an advertisement delivery method, and the method includes:
acquiring the face characteristics of audiences corresponding to the advertising machine;
determining the interest point weight of the current advertisement material according to the facial features of the audience;
updating the launching sequence of the advertisement materials in the list to be played according to the interest point weight of the current advertisement material;
and playing the advertisement materials according to the putting sequence.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention or portions thereof that contribute to the prior art may be embodied in the form of a software product, where the computer software product may be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) to execute the advertisement delivery method according to the embodiments of the present invention.
It should be noted that, in the embodiments of the advertisement delivery device and the advertisement server, the units and modules included in the embodiment are only divided according to functional logic, but are not limited to the above division, as long as the corresponding functions can be realized; in addition, specific names of the functional units are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention.
Example eight
Fig. 8 is a flowchart of an advertisement delivery method according to an eighth embodiment of the present invention, where the advertisement delivery method is applied to an advertisement server in an advertisement delivery system composed of an advertisement player, a camera provided on the advertisement player, and an advertisement server, and the advertisement delivery method can be implemented by hardware or software deployed on the advertisement server. As shown in fig. 8, the advertisement delivery method provided in this embodiment includes:
s22, obtaining the advertisement material and determining at least one interest point of the advertisement material according to the content or the positioning of the advertisement material.
The server receives the advertisement material uploaded by the user, and then determines at least one interest point according to the content or the positioning of the advertisement material, such as makeup advertisement material, wherein the interest point may comprise two interest points of youth female makeup and middle-age female makeup.
And S24, adding the interest points to the advertisement materials.
The embodiment preferably determines the interest points according to the correlation between the audience attribute information or the public attribute information and the content or the positioning of the advertisement material, and preferably determines the interest points according to the correlation between the audience attribute information of all the advertisement machines and the content or the positioning of the advertisement material; or dividing all the advertisement machines into different groups according to the attribute information of the advertisement machines, then selecting audience attribute information uploaded by a set number of advertisement machines in each group according to preset advertisement machine selection rules, and then determining interest points according to the correlation between all the selected audience attribute information and the content or positioning of advertisement materials; when the advertisement material interest points are actually used, corresponding audience information can be selected to divide the advertisement material interest points according to specific situations.
The interest points are added to the advertisement material after the interest points are determined, when a plurality of interest points exist in a certain advertisement material, the interest points with high correlation between the audience attribute information and the content or positioning of the advertisement material are preferably identified, and meanwhile, the correlation degree is identified, so that the advertisement machine can conveniently set a non-uniform initial preset value.
And S26, pushing the advertisement materials with the interest points to an advertisement machine.
The embodiment can completely push all advertisement materials which are marked with interest points to all advertisement machines; the advertisement material can also be selectively pushed in a targeted way, and the targeted pushing method is preferably as follows:
and S261, determining a pushing weight value according to the relevance of the interest point of the advertisement material and the attribute information of the advertisement player.
S262, judging whether the pushing weight value is larger than a preset pushing threshold value of the advertising player.
And S263, if yes, pushing the advertisement material to the advertisement player corresponding to the pushing weight.
The server stores advertisement machine attribute information of each advertisement machine, after interest points of the advertisement machines are determined, pushing weights are determined according to the correlation degree of the interest points and the advertisement machine attribute information, when the pushing weights of certain interest points of advertisement materials are larger than a preset pushing threshold value of certain advertisement machines, the advertisement materials are pushed to the advertisement machines, for example, if a certain advertisement machine is positioned at the doorway of a gymnasium and is more in sports enthusiasts facing audience crowds, the advertisement machine attribute information of the advertisement machines carries information that the audience crowds are more in sports enthusiasts, and the advertisement materials which identify the interest points of sports goods are pushed to the advertisement machines; if the crowd facing the advertising machine is abundant in business women, the attribute information of the advertising machine carries the information that the audience crowd is abundant in business women, and the advertising material marked with the interest points of the business women is pushed to the advertising machine. The directional pushing of the advertisement materials reduces the communication pressure between the server and the advertisement machine and the pressure of the memory space of the advertisement machine, the advertisement machine does not need to screen the advertisement materials, and the workload of the advertisement machine is reduced.
In addition, the attribute information of the advertisement player in this embodiment preferably also carries geographic location information, and the audience population characteristics of the advertisement player, such as the constitutional characteristics of the gender, age, occupation, and the like of the audience population, and even the constitutional characteristics of the gender, age, occupation, and the like of the audience population in different time periods, are determined according to the geographic location information. It should be noted that, when the time period factor is considered in the advertisement material pushing process, the time factor should be analyzed according to the interest point weight value obtained when the advertisement material is played.
According to the embodiment of the invention, the interest points of the advertisement material are divided according to the audience attribute information or the common attribute information, so that the interest points are associated with the audience attribute information or the common attribute information, the interest points are associated with the attention degree of the audience to the advertisement material, the targeted delivery of the advertisement material is facilitated, and the advertisement effect and the advertisement playing value in unit time are improved.
Example nine
Fig. 9 is a block diagram of an advertisement server according to a ninth embodiment of the present invention, which is suitable for an advertisement server in an advertisement delivery system including an advertisement machine, a camera provided on the advertisement machine, and the advertisement server, and can be implemented by software or hardware deployed in the advertisement server, as shown in fig. 8, where the advertisement server includes:
the interest point determining module 21 is configured to obtain an advertisement material, and determine at least one interest point of the advertisement material according to content or advertisement positioning of the advertisement material;
an interest point adding module 22, configured to add the interest point to the advertisement material;
and the pushing module 23 is configured to push the advertisement material with the identified interest points to an advertisement machine.
The pushing module 23 is specifically configured to determine a pushing weight according to a correlation between an interest point of an advertisement material and attribute information of an advertisement player; judging whether the pushing weight value is larger than a preset pushing threshold value of the advertising player; if so, the advertisement material is pushed to the advertisement machine corresponding to the pushing weight, the pushing mode can be address pushing, namely the pushing module uploads the advertisement material to a certain preset address, then the advertisement machine is informed to download, and the advertisement machine downloads the advertisement material from the preset address according to the informing information.
According to the embodiment of the invention, the interest points of the advertisement material are divided according to the audience attribute information or the common attribute information, so that the interest points are associated with the audience attribute information or the common attribute information, the interest points are associated with the attention degree of the audience to the advertisement material, the targeted delivery of the advertisement material is facilitated, and the advertisement effect and the advertisement playing value in unit time are improved.
The advertisement server can execute the advertisement putting method provided by the seventh embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method.
Example ten
Fig. 10 is a block diagram of an advertisement delivery system provided in a tenth embodiment of the present invention, including a camera 3, an advertisement player device 1 according to a sixth embodiment, and an advertisement server 2 according to a ninth embodiment;
the advertisement server 2 is used for pushing advertisement materials;
the camera 3 is used for acquiring audience videos of the current advertisement materials played by the advertising player equipment 1;
the advertising machine equipment 1 is used for receiving the advertising materials and the audience videos, determining the launching sequence of the advertising materials in the list to be played according to the audience videos, and launching the advertising materials with preset ranks according to the launching sequence.
The advertisement delivery system analyzes audience videos corresponding to current advertisement materials played by the current advertisement machine through the advertisement machine delivery device, determines interest point weights of the current advertisement materials, updates delivery sequences of the advertisement materials in a list to be played according to the interest point weights of the current advertisement materials, and then delivers advertisement materials with preset ranks according to the delivery sequences; the transmission of advertisement materials and the feedback of various attribute information are realized through data interaction between the advertising machine releasing device and the advertising server, so that the advertisement releasing system enables the advertisement materials liked by audiences to have higher interest point weights, then the eyeballs of more audiences are caught by preferentially playing the advertisement materials with higher interest point weights, the advertisement materials with lower interest points are reduced or even abandoned, the value of unit advertisement releasing time is improved, the advertisement releasing effect is further improved, and the technical effect of accurate advertisement releasing is realized.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (8)
1. An advertisement delivery method, comprising:
acquiring the face characteristics of audiences corresponding to the advertising machine;
determining the interest point weight of the current advertisement material according to the facial features of the audience, wherein the method comprises the following steps: determining audience attribute information of each audience according to the face features of the audiences; determining common attribute information of the target audience according to the audience attribute information; determining the interest point weight of the current advertisement material according to the common attribute information, wherein the audience attribute information comprises the sum of at least the score corresponding to the expression behavior of each audience and the score corresponding to the watching duration, and the common attribute information comprises the total scores of all the audiences;
updating the attribute information of the advertisement player when the common attribute information of the audience changes so as to update the launching sequence of the advertisement materials in the list to be played according to the interest point weight of the current advertisement material, wherein the attribute information of the advertisement player comprises the geographical position information of the current advertisement player and the characteristics of audience groups to which the current advertisement player faces;
and playing the advertisement materials according to the putting sequence.
2. The method of claim 1, wherein after determining the common attribute information of the target audience according to the audience attribute information, further comprising:
and updating the attribute information of the advertising player according to the audience attribute information or the common attribute information.
3. The method of claim 1, prior to the obtaining the facial features of the viewer corresponding to the advertisement player, further comprising:
audience video in a preset advertisement viewing area;
and extracting the facial features of the audiences according to the audiences video.
4. The method according to any one of claims 1 to 3, further comprising, before/while the obtaining of the facial features of the viewer corresponding to the advertisement player:
acquiring an advertisement material, wherein at least one interest point is marked on the advertisement material;
selecting an initial advertisement material to be broadcasted from the obtained advertisement materials according to the interest points or the attribute information of the advertisement player;
giving an initial interest point weight to the initial advertisement material to be broadcasted according to a preset weight rule, and adding the initial advertisement material to be broadcasted to a list to be broadcasted;
and updating the launching sequence of the advertisement materials in the list to be played according to the initial interest point weight.
5. The method of claim 4, wherein updating the placement order of the advertising material in the to-be-played list according to the initial point of interest weights comprises:
judging whether the initial advertisement material to be broadcasted exists in the list to be broadcasted at the current moment;
if so, arranging the initial advertisement materials to be broadcasted in front of the broadcasted advertisement materials, wherein when at least two initial advertisement materials to be broadcasted are available, the initial advertisement materials to be broadcasted are ordered according to a preset ordering rule;
if not, judging whether the current advertisement material is positioned in the first order in the list to be broadcasted or not;
and if so, raising the advertisement material of the second order in the list to be played to the first order in the launching sequence, or raising the advertisement material of which the correlation with the common attribute information of the current advertisement material is in a preset range to the first order.
6. An advertisement delivery device, comprising:
the face feature acquisition module is used for acquiring the face features of the audiences corresponding to the advertising machine;
the interest point weight determination module determines the interest point weight of the current advertisement material according to the facial features of the audience, and comprises the following steps: determining audience attribute information of each audience according to the face features of the audiences; determining common attribute information of the target audience according to the audience attribute information; determining the interest point weight of the current advertisement material according to the common attribute information, wherein the audience attribute information comprises the sum of at least the score corresponding to the expression behavior of each audience and the score corresponding to the watching duration, and the common attribute information comprises the total scores of all the audiences;
the releasing sequence updating module is used for updating the attribute information of the advertisement player when the common attribute information of the audience changes so as to update the releasing sequence of the advertisement material in the list to be played according to the interest point weight of the current advertisement material, wherein the attribute information of the advertisement player comprises the geographical position information of the current advertisement player and the characteristics of audience groups to which the current advertisement player faces;
and the releasing module is used for playing the advertisement materials according to the releasing sequence.
7. An advertiser apparatus comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements an advertisement delivery method according to any one of claims 1 to 5.
8. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the advertisement delivery method according to any one of claims 1 to 5.
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| CN201710770484.1A CN107371042B (en) | 2017-08-31 | 2017-08-31 | Advertisement putting method, device, equipment and storage medium |
| PCT/CN2018/076626 WO2019041762A1 (en) | 2017-08-31 | 2018-02-13 | Advertisement delivery method, device and apparatus, and storage medium |
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| CN201710770484.1A CN107371042B (en) | 2017-08-31 | 2017-08-31 | Advertisement putting method, device, equipment and storage medium |
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