CN106851364A - Synchronous broadcast method, system and equipment - Google Patents
Synchronous broadcast method, system and equipment Download PDFInfo
- Publication number
- CN106851364A CN106851364A CN201710113067.XA CN201710113067A CN106851364A CN 106851364 A CN106851364 A CN 106851364A CN 201710113067 A CN201710113067 A CN 201710113067A CN 106851364 A CN106851364 A CN 106851364A
- Authority
- CN
- China
- Prior art keywords
- data
- header
- playback equipment
- byte
- packet
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 230000001360 synchronised effect Effects 0.000 title claims abstract description 189
- 238000000034 method Methods 0.000 title claims abstract description 23
- 238000004891 communication Methods 0.000 claims abstract description 141
- 230000005540 biological transmission Effects 0.000 claims description 39
- 238000006243 chemical reaction Methods 0.000 abstract description 10
- 238000012552 review Methods 0.000 abstract description 7
- 239000002453 shampoo Substances 0.000 description 21
- 238000010586 diagram Methods 0.000 description 6
- 230000006870 function Effects 0.000 description 5
- 239000011435 rock Substances 0.000 description 5
- 229910002056 binary alloy Inorganic materials 0.000 description 4
- 238000005516 engineering process Methods 0.000 description 4
- 238000003860 storage Methods 0.000 description 4
- 238000010168 coupling process Methods 0.000 description 3
- 238000005859 coupling reaction Methods 0.000 description 3
- 230000009471 action Effects 0.000 description 2
- 230000008901 benefit Effects 0.000 description 2
- 230000008859 change Effects 0.000 description 2
- 230000008878 coupling Effects 0.000 description 2
- 230000001737 promoting effect Effects 0.000 description 2
- 239000003795 chemical substances by application Substances 0.000 description 1
- 238000009826 distribution Methods 0.000 description 1
- 230000005611 electricity Effects 0.000 description 1
- 230000007613 environmental effect Effects 0.000 description 1
- 210000004209 hair Anatomy 0.000 description 1
- 238000004519 manufacturing process Methods 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/4302—Content synchronisation processes, e.g. decoder synchronisation
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/643—Communication protocols
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Databases & Information Systems (AREA)
- Information Transfer Between Computers (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Mobile Radio Communication Systems (AREA)
Abstract
The invention discloses a kind of synchronous broadcast method, system and equipment, the method includes：The attribute information of the broadcasting content that synchronous playback equipment will played in real time and the facility information of the synchronous playback equipment,The form specified according to preset wireless communication protocol is packaged into data message,And the data message is packaged into packet according to network communication protocol,The packet is sent in the form of broadcasting,Mobile terminal is according to the command reception of the user packet,And the packet is transmitted to server,The server is decapsulated to the packet according to the network communication protocol and the preset wireless communication protocol,And according to the attribute information and the facility information search the corresponding pushed information of broadcasting content that this is playing and be pushed to the mobile terminal,The mobile terminal synchronizes broadcasting according to the pushed information,Realize the synchronous broadcasting between synchronous playback equipment and mobile terminal,It is easy to user to check or review content interested at any time,Improve the influence power and conversion ratio of advertisement.
Description
Technical field
The invention belongs to wireless communication field, more particularly to a kind of synchronous broadcast method, system and equipment.
Background technology
Advertisement machine is a kind of smart machine that advertising is realized by display screen broadcasting advertisement.Advertisement machine is installed in electricity
Between ladder, waiting room, the public place such as hotel lobby, advertisement is played by modes such as picture, word, videos, to attract to use householder
Dynamic browse advertisements, and then reach the purpose for promoting product.Compared to traditional advertising means, such as promotional pamphlet, press advertising
With poster etc., advertisement machine has environmental protection and energy saving, recycle and multi-faceted publicity measures advantage, and then deep liked by businessman
Love.
In the prior art, the broadcast mode of advertisement machine is loop play mode, i.e., according to advance playing sequence, one by one will be wide
Content is accused to be played back by display screen.Existing broadcast mode, although user's active browse advertisements can be attracted, but worked as and used
Family is wanted further details of when checking ad content, and the lucky advertisement played is finished, and now user needs
Treat a period of time or first watch other advertisements, until advertisement machine loop play is wanted to check product information to user again
Untill advertisement.Therefore, existing advertisement machine cannot targetedly provide a user with advertisement interested, simultaneously because reviewing the time
It is long to cause customer to abandon reviewing the advertisement, the conversion ratio of advertisement is played out using advertisement machine so as to reduce.
The content of the invention
The present invention provides a kind of synchronous broadcast method, system and equipment, it is intended to which solving existing advertisement machine cannot specific aim
Provide advertisement interested to customer audient, cause customer to abandon reviewing the advertisement simultaneously because reviewing overlong time so that
Reduce the problem of the conversion ratio that advertisement is played out using advertisement machine.
A kind of synchronous broadcast method that the present invention is provided, including：In the broadcasting that synchronous playback equipment will played in real time
The facility information of the attribute information of appearance and the synchronous playback equipment, the form specified according to preset wireless communication protocol is packaged into
Data message, and the data message is packaged into packet according to network communication protocol, the number is sent in the form of broadcasting
According to bag；
Mobile terminal according to user command reception described in packet, and the packet is transmitted to server；
The server is unsealed to the packet according to the network communication protocol and the preset wireless communication protocol
Dress, to obtain the attribute information and the facility information of the broadcasting content played described in the packet, and, foundation
The corresponding pushed information of broadcasting content played described in the attribute information and facility information lookup, and pushed away described
Breath of delivering letters is pushed to the mobile terminal；
The mobile terminal synchronizes broadcasting according to the pushed information.
A kind of synchronous playing system that the present invention is provided, the system includes：Synchronous playback equipment, server and movement are eventually
End；
The synchronous playback equipment, for the attribute information of broadcasting content that will play in real time and described synchronous plays
The facility information of equipment, the form specified according to preset wireless communication protocol is packaged into data message, and is assisted according to network service
The data message is packaged into packet by view, and the packet is sent in the form of broadcasting；
The mobile terminal, for packet described in the command reception according to user, and is transmitted to clothes by the packet
Business device；
The server, for the packet according to the network communication protocol and the preset wireless communication protocol
Decapsulation, to obtain the attribute information and the facility information of the broadcasting content played described in the packet, and,
According to the attribute information and the facility information search described in the corresponding pushed information of broadcasting content played, and by institute
State pushed information and be pushed to the mobile terminal；
The mobile terminal, is additionally operable to synchronize broadcasting according to the pushed information.
A kind of synchronous playback equipment that the present invention is also provided, the synchronous playback equipment includes：Processor and channel radio
Letter module；
The processor, for the attribute information of broadcasting content that will play in real time and the synchronous playback equipment
Facility information, the form specified according to preset wireless communication protocol is packaged into data message；
The wireless communication module, for the data message to be packaged into packet according to network communication protocol, with wide
The form broadcast sends the packet so that described in the packet that server is sent according to the mobile terminal
The attribute information and the facility information of the broadcasting content of broadcasting, search pushed information and are pushed to the mobile terminal, described
Mobile terminal synchronizes broadcasting according to the pushed information.
Synchronous broadcast method, system and equipment that the present invention is provided, the broadcasting that synchronous playback equipment will played in real time
The facility information of the attribute information of content and the synchronous playback equipment, the form specified according to preset wireless communication protocol is packaged into
Data message, and the data message is packaged into packet according to network communication protocol, the packet is sent in the form of broadcasting,
The packet is transmitted to server by mobile terminal according to the command reception of the user packet, and the server is to the data
Bag is decapsulated according to the network communication protocol and the preset wireless communication protocol, with broadcasting of obtaining in the packet that this is playing
The attribute information and the facility information of content are put, and, search what this was being played according to the attribute information and the facility information
The corresponding pushed information of content is played, and the pushed information is pushed to the mobile terminal, the mobile terminal is believed according to the push
Breath synchronizes broadcastings, so by preset wireless communication protocol and existing network communication protocol realize synchronous playback equipment with
Communication between mobile terminal, mobile terminal realize it is synchronous play, consequently facilitating user checks or reviews interested interior at any time
Hold；When the broadcasting content played in synchronous playback equipment is advertisement, due to mobile terminal, can synchronously to play user interested
Advertisement, facilitate user to check the product of advertisement and advertising at any time, the influence power of advertisement is enhanced, so as to improve advertisement machine
The conversion ratio of the advertisement of broadcasting.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
The accompanying drawing to be used needed for having technology description is briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention.
Fig. 1 is that the advertisement synchronous broadcast method that first embodiment of the invention is provided realizes schematic flow sheet；
Fig. 2 is that the advertisement synchronous broadcast method that second embodiment of the invention is provided realizes schematic flow sheet；
Fig. 3 is the schematic diagram of the form that preset wireless communication protocol provided in an embodiment of the present invention specifies；
Fig. 4 is the schematic diagram of the actual example of the form that preset wireless communication protocol provided in an embodiment of the present invention specifies；
Fig. 5 is the schematic diagram of the synchronous playing system that third and fourth embodiment of the invention is provided；
Fig. 6 is the schematic diagram of the synchronous playback equipment that the five, the six embodiments of the invention are provided.
Specific embodiment
To enable that goal of the invention of the invention, feature, advantage are more obvious and understandable, below in conjunction with the present invention
Accompanying drawing in embodiment, is clearly and completely described to the technical scheme in the embodiment of the present invention, it is clear that described reality
It is only a part of embodiment of the invention to apply example, and not all embodiments.Based on the embodiment in the present invention, people in the art
The every other embodiment that member is obtained under the premise of creative work is not made, belongs to the scope of protection of the invention.
Refer to Fig. 1, Fig. 1 realizes schematic flow sheet for what first embodiment of the invention provided advertisement synchronous broadcast method,
Can be applied to, the advertisement synchronous broadcast method shown in Fig. 1 is mainly included the following steps that：
S101, the attribute information of the real-time broadcasting content that will playing of synchronous playback equipment and the synchronous playback equipment
Facility information, the form specified according to preset wireless communication protocol is packaged into data message, and should according to network communication protocol
Data message is packaged into packet, and the packet is sent in the form of broadcasting.
Synchronous playback equipment can be the equipment such as advertisement machine, TV, Set Top Box or electronic display, although wherein Set Top Box
Itself there is no display screen to play, but can be that collocation TV completes to play, now TV is only as display.
The attribute information of the broadcasting content includes：One or more in species, identification information, affiliated industry.For example, broadcasting
Put content is advertisement, then the species that advertisement belongs to can classify in various ways：Classification with the product of advertising is
Criteria for classification, form is played as criteria for classification with advertisement, or the crowd being directed to advertisement is as criteria for classification；The identification letter of advertisement
Cease the identification code for advertisement；Affiliated industry is the industry of the product of advertising, such as commodity industry, electronic product industry.
The facility information includes：The physical address of equipment, device numbering, species, equipment belonging positions region, equipment are intrinsic
One or more combination in the information such as hardware information.
The preset wireless communication protocol is used to realize the synchronous broadcasting of synchronous playback equipment and mobile terminal.This is preset wireless
Represent that each data segment is not limited using system number in communication protocol, can be octal system, hexadecimal or binary system etc..Wherein
The transmission means and transmission intercal of packet are defined in the preset wireless communication protocol.The species of the network communication protocol is not done
Limit, can be bluetooth, or adopting wireless fidelity technology (Wireless-Fidelity, WiFi), can also be ZigBee protocol
(Zigbee) network communication protocol such as.
The packet is transmitted to server by S102, mobile terminal according to the command reception of the user packet.
Mobile terminal is the mobile terminals such as mobile phone, notebook or panel computer.The instruction of the user can be in a variety of forms
Mode, for example, rocking mobile terminal, gesture, click or touching.Server can be cloud server, it is also possible to common clothes
Business device, the server is used to manage multiple synchronization playback equipments, stores the facility information of each synchronous playback equipment, plays content
Attribute information and synchronous playback equipment and the corresponding relation for playing content.To rock in the form of mobile phone sends as the instruction
As a example by, illustrate how packet is transmitted to server by mobile phone, specially：Synchronous playback equipment outside broadcast data packet,
When user rocks mobile phone, mobile phone obtains the packet of broadcast immediately, and the packet of acquisition is transmitted into server.
S103, the server are decapsulated to the packet according to the network communication protocol and the preset wireless communication protocol,
To obtain the attribute information and the facility information of the broadcasting content played in the packet, and, believe according to the attribute
Cease and search the corresponding pushed information of broadcasting content that this is playing with the facility information, and the pushed information is pushed to the shifting
Dynamic terminal.
The packet of reception is descapsulated into data message by server according to the network communication protocol first, pre- according still further to this
Put wireless communication protocol to decapsulate the data message for decapsulating, with the broadcasting played obtained in data message
The facility information of the attribute information of content and the synchronous playback equipment.Be stored with multiple information for playing content in server, should
The attribute information of the broadcasting content obtained from data message can include playing the identification code of content, and server is by the identification
Code can get pushed information.The multimedia file of the pushed information including the broadcasting content played and/or with this
The information that the broadcasting content played is associated.For example, the broadcasting content played is the advertisement of XX brand mobile phones, should
Pushed information is to play multimedia file, model, product price, the product favor information of product (the brand mobile phone) of the advertisement
With the industry belonging to the advertisement.
S104, the mobile terminal synchronize broadcasting according to the pushed information.
If the pushed information includes that synchronous playback equipment plays the multimedia file of the broadcasting content, mobile terminal is same
Step plays playback equipment identical content synchronous with this.When identical content is synchronously played, the mobile terminal can be with
The broadcasting content of the synchronous playback equipment is identical with the time, it is also possible to which the broadcasting content with the synchronous playback equipment is identical,
Reproduction time is different.
It should be noted that synchronous broadcasting described in the invention is not the content and reproduction time of broadcasting in two equipment
Complete Synchronization, but when synchronous playback equipment is playing one section and playing content, mobile terminal synchronization is played and played with the section
The relevant information of content, i.e., this section that pushed information is with synchronous playback equipment is played in above-mentioned step S103 plays content phase
The information of pass, for example, the synchronous playback equipment is playing one section of shampoo advertisement, now mobile terminal synchronization is played same with this
The step identical shampoo advertisement of playback equipment, or the information related to the shampoo advertisement, such as shampoo
The title of shampoo, shampoo are sold in advertisement website, favor information of the shampoo etc..
In the embodiment of the present invention, attribute information and the synchronization of the broadcasting content that synchronous playback equipment will played in real time
The facility information of playback equipment, the form specified according to preset wireless communication protocol is packaged into data message, and logical according to network
The data message is packaged into packet by letter agreement, and the packet is sent in the form of broadcasting, mobile terminal according to user finger
Order receives the packet, and the packet is transmitted into server, and the server is to the packet according to the network communication protocol
Decapsulated with the preset wireless communication protocol, to obtain the attribute information of the broadcasting content played in the packet and be somebody's turn to do
Facility information, and, search corresponding push of broadcasting content played according to the attribute information and the facility information and believe
Breath, and the pushed information is pushed to the mobile terminal, the mobile terminal synchronizes broadcasting according to the pushed information, so leads to
The communication that preset wireless communication protocol and existing network communication protocol are realized between synchronous playback equipment and mobile terminal is crossed, is moved
Dynamic terminal realizes synchronous broadcasting, consequently facilitating user checks or review broadcasting content interested；Broadcast when in synchronous playback equipment
When the broadcasting content put is advertisement, because mobile terminal can synchronously play user's advertisement interested, user is facilitated to look at any time
The product of advertisement and advertising is seen, the influence power of advertisement is enhanced, so as to improve the conversion ratio of the advertisement of advertisement machine broadcasting.
Refer to Fig. 2, the synchronous broadcast method that Fig. 2 is provided for second embodiment of the invention realizes schematic flow sheet, Fig. 2
Shown synchronous broadcast method, mainly includes the following steps that：
S201, the attribute information of the real-time broadcasting content that will playing of synchronous playback equipment and the synchronous playback equipment
Facility information, the form specified according to preset wireless communication protocol is packaged into data message, and should according to network communication protocol
Data message is packaged into packet, and the packet is sent in the form of broadcasting.
Synchronous playback equipment can be the equipment such as advertisement machine, TV, Set Top Box or electronic display, and wherein Set Top Box does not have
Built-in display screen is played, but can be that collocation TV completes to play, and now TV is only as display.
Further, the form that the preset wireless communication protocol specifies includes：
The data message that the preset wireless communication protocol specifies includes protocol header and protocol data portion, wherein the number
It is that, more than or equal to 3 bytes, the protocol header is 3 bytes according to the total length of message；
First character in the protocol header saves the byte number after the first character section is defined, in the protocol header
Second byte and the 3rd byte be used to define the transmission means of packet, wherein, the transmission means includes：Host-host protocol
Species and transmission intercal；
The protocol data portion includes：First data segment and the second data segment, wherein first data segment are used to define together
The title of playback equipment is walked, second data segment is used to define facility information playback equipment synchronous with this of the synchronous playback equipment
Broadcasting content attribute information, the facility information of the wherein synchronous playback equipment includes：The synchronous playback equipment is physically
Location and the identity code of the synchronous playback equipment, the attribute information of the broadcasting content include：The numbering of the broadcasting content, this broadcasts
Put the duration of content；
First data segment includes the first header and the first data division, first header be 2 bytes, wherein this 2
First character in individual byte saves the byte number after the first character section is defined, second byte be used to defining this first
The data category of data division；
Second data segment includes the second header and the second data division, and wherein second header is 2 bytes, wherein
First character in 2 bytes saves the byte number after the first character section is defined, and second byte is used to define this
The data category of the second data division.
Below by taking hexadecimal as an example, the data segment of each header in each data message is illustrated：
Table 1 is the definition of each byte of each data segment in protocol header, and table 2 is each word of each data segment in first header
The definition of section, table 3 is the definition of each byte of each data segment in second header.
Table 1
Table 2
Table 3
The attribute information of the broadcasting content includes：One or more in species, identification information, affiliated industry.For example, broadcasting
Put content is advertisement, then the species that advertisement belongs to can classify in various ways：Classification with the product of advertising is
Criteria for classification, form is played as criteria for classification with advertisement, or the crowd being directed to advertisement is as criteria for classification；The identification letter of advertisement
Cease the identification code for advertisement；Affiliated industry is the industry of the product of advertising, such as commodity industry, electronic product industry.
The facility information includes：The physical address of equipment, device numbering, species, equipment belonging positions region, equipment are intrinsic
One or more combination in the information such as hardware information.
The preset wireless communication protocol is used to realize the synchronous broadcasting of synchronous playback equipment and mobile terminal.This is preset wireless
Represent that each data segment is not limited using system number in communication protocol, can be octal system, hexadecimal or binary system etc..Wherein
The transmission means and transmission intercal of the packet are defined in the preset wireless communication protocol, and the transmission means of the packet is：
Multicast, unicast or broadcast and other transmission means.The species of the network communication protocol is not limited, and can be bluetooth, also may be used
Think WiFi, can also be the network communication protocols such as Zigbee.
As shown in figure 3, Fig. 3 is the schematic diagram of the form that the preset wireless communication protocol specifies.For convenience of description, Fig. 3
In by the total length of data message be 31 bytes as a example by.
Further, the attribute information of the broadcasting content that the synchronous playback equipment will played in real time and synchronization is played
The facility information of equipment, the form specified according to preset wireless communication protocol is packaged into data message and is specially：
Would indicate that system number of the byte number more than or equal to 1, added to the first character section of the protocol header, would indicate that this
The system number of transmission means is added in the byte in addition to the first character section of the protocol header；
System number of the byte number more than or equal to 1 added to the first character section of first header is would indicate that, and be would indicate that
The system number of the data category of first data division is added to second byte of first header, and, would indicate that synchronization
The system number of the title of playback equipment is added to first data division；
System number of the byte number more than or equal to 1 added to the first character section of second header is would indicate that, and be would indicate that
The system number of the data category of second data division is added to second byte of second header, and, would indicate that this is same
The system number for walking the facility information of playback equipment and the attribute information of the broadcasting content played is added to second data
Part.
As shown in figure 4, Fig. 4 is the schematic diagram of the actual example of the form that preset wireless communication protocol specifies.Wherein set same
Walking playback equipment is：Advertisement machine, broadcasting content is advertisement, and actual scene is that advertisement machine is loop play multiple advertisement.With 16
As a example by system, the total length of the data message is 27 bytes, and protocol header is 3 bytes, and protocol data portion is 24 words
Section.The synchronous playback equipment respectively adds itself device name information and the attribute information of advertisement with the facility information of advertisement machine
Add to first data segment and second data segment.The attribute information of the wherein advertisement includes：Advertisement numbering, the affiliated row of advertisement
Industry, advertisement random number and advertisement play time, the facility information of advertisement machine include：The physical address of advertisement machine, advertisement machine pendulum
Put the numbering of position, advertisement machine.The position that advertisement machine is put can be restaurant, office building, railway station etc..
Dynamic change is indicated in form, is because advertisement machine is loop play advertisement, according to different reproduction times
Point, the advertisement being put into data message is different, therefore according to the currently playing advertisement of advertisement machine, advertisement numbering, advertisement are played
Time point and advertisement random number are dynamic changes.Advertisement random number is for distinguishing advertisement, it is to avoid multiple advertisement machines play phase
With advertisement when, advertisement numbering identical situation.
Second data division also includes an identifier, and the identifier is for identifying second data division, with area
Divide the data content of addition.Alternatively, when server needs to search storage inside by the data content in the second data division
Information when, can be searched by the identifier, reduce the lookup time.
The hexadecimal number that the data of each byte in each data segment are represented in Fig. 4 is a citing, those skilled in the art
The example be given according to Fig. 4 can represent the data of each byte using different hexadecimal numbers or other system numbers.
It should be noted that " title " and " length " in Fig. 3 and Fig. 4 in the first of form the perpendicular column is not included in agreement rule
In fixed form, only to facilitate explanation.
The packet is transmitted to server by S202, mobile terminal according to the command reception of the user packet.
Mobile terminal is the mobile terminals such as mobile phone, notebook or panel computer.The client that the server will be associated is installed
In mobile terminal.Alternatively, mobile terminal can decapsulate the packet for receiving by the client.User can lead to
Cross the client and send instruction, the instruction of the user can be diversified forms, for example, rocking mobile terminal, gesture, click or touching
Touch.Server can be cloud server, it is also possible to common server, and the server sets for managing multiple synchronous broadcastings
It is standby, store in facility information, the attribute information of broadcasting content and synchronous playback equipment and the broadcasting of each synchronous playback equipment
The corresponding relation of appearance.To rock mobile phone as a example by triggering the instruction for receiving packet, illustrate how mobile phone forwards packet
To server, specially：Synchronous playback equipment outside broadcast data packet, when user rocks mobile phone, mobile phone is obtained immediately
The packet of broadcast, and the packet of acquisition is transmitted to server.
Alternatively, when mobile terminal is less than preset distance with the distance of synchronous playback equipment, mobile terminal can be received
The packet of synchronous playback equipment broadcast.Preferably, the preset distance is 50 meters.
S203, the server are decapsulated to the packet according to the network communication protocol and the preset wireless communication protocol,
To obtain the attribute information and the facility information of the broadcasting content played in the packet, and, believe according to the attribute
Cease and search the corresponding pushed information of broadcasting content that this is playing with the facility information, and the pushed information is pushed to the shifting
Dynamic terminal.
The packet of reception is descapsulated into data message by server according to the network communication protocol first, pre- according still further to this
Put wireless communication protocol to decapsulate the data message for decapsulating, with the broadcasting played obtained in data message
The facility information of the attribute information of content and the synchronous playback equipment.Be stored with multiple information for playing content in server, should
The attribute information of the broadcasting content obtained from data message can include playing the identification code of content, and server is by the identification
Code can get pushed information.The multimedia file of the pushed information including the broadcasting content played and/or with this
The information that the broadcasting content played is associated.For example, the broadcasting content played is the advertisement of XX brand mobile phones, should
Pushed information is to play multimedia file, model, product price, the product favor information of product (the brand mobile phone) of the advertisement
With the industry belonging to the advertisement.
S204, the mobile terminal synchronize broadcasting according to the pushed information.
If the pushed information includes that synchronous playback equipment plays the multimedia file of the broadcasting content, mobile terminal is same
Step plays playback equipment identical content synchronous with this.When identical content is synchronously played, the mobile terminal can be with
The broadcasting content of the synchronous playback equipment is identical with the time, it is also possible to which the broadcasting content with the synchronous playback equipment is identical,
Reproduction time is different.
It should be noted that synchronous broadcasting described in the invention is not the content and reproduction time of broadcasting in two equipment
Complete Synchronization, but when synchronous playback equipment is playing one section and playing content, mobile terminal synchronization is played and played with the section
The relevant information of content, i.e., this section that pushed information is with synchronous playback equipment is played in above-mentioned step S203 plays content phase
The information of pass, for example, the synchronous playback equipment is playing one section of shampoo advertisement, now mobile terminal synchronization is played same with this
The step identical shampoo advertisement of playback equipment, or the information related to the shampoo advertisement, such as shampoo
The title of shampoo, shampoo are sold in advertisement website, favor information of the shampoo etc..
Illustrated in above-described embodiment is with synchronous playback equipment as advertisement machine, if synchronous playback equipment is TV or machine top
Box, then it can be advertisement, or TV programme to play content；If broadcasting content is TV programme, attribute information can be with
Including：The information such as species, affiliated TV station, channel number, reproduction time.
It should be noted that being assisted with existing network service on the preset wireless communication protocol in the embodiment of the present invention
View, such as WIFI, the communication protocol such as bluetooth, between compatibling problem, the data link layer bag in existing network communication protocol
Containing multiple interfaces, choose the interface is associated with the preset wireless communication protocol, you can realize compatible.
In the embodiment of the present invention, attribute information and the synchronization of the broadcasting content that synchronous playback equipment will played in real time
The facility information of playback equipment, the form specified according to preset wireless communication protocol is packaged into data message, and logical according to network
The data message is packaged into packet by letter agreement, and the packet is sent in the form of broadcasting, mobile terminal according to user finger
Order receives the packet, and the packet is transmitted into server, and the server is to the packet according to the network communication protocol
Decapsulated with the preset wireless communication protocol, to obtain the attribute information of the broadcasting content played in the packet and be somebody's turn to do
Facility information, and, search corresponding push of broadcasting content played according to the attribute information and the facility information and believe
Breath, and the pushed information is pushed to the mobile terminal, the mobile terminal synchronizes broadcasting according to the pushed information, so leads to
The communication that preset wireless communication protocol and existing network communication protocol are realized between synchronous playback equipment and mobile terminal is crossed, is moved
Dynamic terminal realizes synchronous broadcasting, consequently facilitating user checks or review broadcasting content interested；Broadcast when in synchronous playback equipment
When the broadcasting content put is advertisement, because mobile terminal can synchronously play user's advertisement interested, user is facilitated to look at any time
The product of advertisement and advertising is seen, the influence power of advertisement is enhanced, so as to improve the conversion ratio of the advertisement of advertisement machine broadcasting.
Fig. 5 is referred to, Fig. 5 is the structural representation of the synchronous playing system that third embodiment of the invention is provided, in order to just
In explanation, the part related to the embodiment of the present invention is illustrate only.The synchronous playing system of Fig. 5 examples, mainly includes：Synchronously broadcast
Put equipment 501, server 502 and mobile terminal 503.Each functional module describes in detail as follows above：
The synchronous playback equipment 501, the attribute information of the broadcasting content for will play in real time is played with the synchronization
The facility information of equipment 501, the form specified according to preset wireless communication protocol is packaged into data message, and according to network service
The data message is packaged into packet by agreement, and the packet is sent in the form of broadcasting；
The mobile terminal 503, for the packet of the command reception according to user, and is transmitted to server by the packet
502；
The server 502, for being unsealed according to the network communication protocol and the preset wireless communication protocol to the packet
Dress, to obtain the attribute information and the facility information of the broadcasting content played in the packet, and, according to the attribute
Information and the facility information search the corresponding pushed information of broadcasting content that this is playing, and the pushed information is pushed into this
Mobile terminal 502；
The mobile terminal 503, is additionally operable to synchronize broadcasting according to the pushed information.
Synchronous playback equipment can be the equipment such as advertisement machine, TV, Set Top Box or electronic display, and wherein Set Top Box does not have
Built-in display screen is played, but can be that collocation TV completes to play, and now TV is only as display.
The attribute information of the broadcasting content includes：One or more in species, identification information, affiliated industry.For example, broadcasting
Put content is advertisement, then the species that advertisement belongs to can classify in various ways：Classification with the product of advertising is
Criteria for classification, form is played as criteria for classification with advertisement, or the crowd being directed to advertisement is as criteria for classification；The identification letter of advertisement
Cease the identification code for advertisement；Affiliated industry is the industry of the product of advertising, such as commodity industry, electronic product industry.
The facility information includes：The physical address of equipment, device numbering, species, equipment belonging positions region, equipment are intrinsic
One or more combination in the information such as hardware information.
The present embodiment details not to the greatest extent, refers to the description of foregoing embodiment illustrated in fig. 1, and here is omitted.
It should be noted that in the implementation method of the synchronous playing system of figure 5 above example, the division of each functional module is only
It is the facility of the realization of the configuration requirement or software of for example corresponding hardware for example, can as needed in practical application
Consider, and above-mentioned functions distribution completed by different functional module, will said apparatus internal structure be divided into it is different
Functional module, to complete all or part of function described above.And, it is corresponding in the present embodiment in practical application
Functional module can be realized by corresponding hardware, it is also possible to perform corresponding software by corresponding hardware and complete.This specification
Each embodiment for providing can all apply foregoing description principle, below repeat no more.
In the embodiment of the present invention, the synchronous playback equipment 501, the attribute letter of the broadcasting content for will play in real time
The facility information of breath and the synchronous playback equipment 501, the form specified according to preset wireless communication protocol is packaged into data message,
And the data message is packaged into packet according to network communication protocol, the packet is sent in the form of broadcasting, the movement end
End 503, for the packet of the command reception according to user, and is transmitted to server 502 by the packet, the server 502,
For being decapsulated according to the network communication protocol and the preset wireless communication protocol to the packet, so that obtain should in the packet
The attribute information and the facility information of the broadcasting content played, and, searched according to the attribute information and the facility information
The corresponding pushed information of broadcasting content that this is being played, and the pushed information is pushed to the mobile terminal 502, the movement end
End 503, is additionally operable to synchronize broadcasting according to the pushed information, so logical by preset wireless communication protocol and existing network
Communication between letter protocol realization synchronization playback equipment and mobile terminal, mobile terminal realizes synchronous broadcasting, consequently facilitating user
Content interested is checked or reviewed at any time；When the broadcasting content played in synchronous playback equipment is advertisement, due to mobile whole
End can synchronously play user's advertisement interested, facilitate user to check the product of advertisement and advertising at any time, enhance wide
The influence power of announcement, so as to improve the conversion ratio of the advertisement of advertisement machine broadcasting.
Equally refering to Fig. 5, the structural representation of the synchronous playing system that Fig. 5 is provided for fourth embodiment of the invention, in order to
It is easy to explanation, illustrate only the part related to the embodiment of the present invention.The synchronous playing system of Fig. 5 examples can be earlier figures 1
The executive agent of the synchronous broadcast method provided with embodiment illustrated in fig. 2.The synchronous playing system that the present embodiment is provided is specifically
It is bright as follows：
Synchronous playback equipment 501, the attribute information of the broadcasting content for will play in real time is played with the synchronization and set
Standby facility information, the form specified according to preset wireless communication protocol is packaged into data message, and according to network communication protocol
The data message is packaged into packet, the packet is sent in the form of broadcasting.
Synchronous playback equipment 501 can be the equipment such as advertisement machine, TV, Set Top Box or electronic display, wherein Set Top Box
There is no built-in display screen to play, but can be that collocation TV completes to play, now TV is only as display.
Further, the form that the preset wireless communication protocol specifies includes：
The data message that the preset wireless communication protocol specifies includes protocol header and protocol data portion, wherein the number
It is that, more than or equal to 3 bytes, the protocol header is 3 bytes according to the total length of message；
First character in the protocol header saves the byte number after the first character section is defined, in the protocol header
Second byte and the 3rd byte be used to define the transmission means of packet, wherein, the transmission means includes：Host-host protocol
Species and transmission intercal；
The protocol data portion includes：First data segment and the second data segment, wherein first data segment are used to define together
Walk the title of playback equipment 501, second data segment be used to defining the facility information of the synchronous playback equipment 501 with this synchronously broadcast
The attribute information of the broadcasting content of equipment 501 is put, the facility information of the wherein synchronous playback equipment 501 includes：This is synchronously played
The identity code of the physical address of equipment 501 and the synchronous playback equipment 501, the attribute information of the broadcasting content includes：Should
Play numbering, the duration of the broadcasting content of content；
First data segment includes the first header and the first data division, first header be 2 bytes, wherein this 2
First character in individual byte saves the byte number after the first character section is defined, second byte be used to defining this first
The data category of data division；
Second data segment includes the second header and the second data division, and wherein second header is 2 bytes, wherein
First character in 2 bytes saves the byte number after the first character section is defined, and second byte is used to define this
The data category of the second data division.
The attribute information of the broadcasting content includes：One or more in species, identification information, affiliated industry.For example, broadcasting
Put content is advertisement, then the species that advertisement belongs to can classify in various ways：Classification with the product of advertising is
Criteria for classification, form is played as criteria for classification with advertisement, or the crowd being directed to advertisement is as criteria for classification；The identification letter of advertisement
Cease the identification code for advertisement；Affiliated industry is the industry of the product of advertising, such as commodity industry, electronic product industry.
The facility information includes：The physical address of equipment, device numbering, species, equipment belonging positions region, equipment are intrinsic
One or more combination in the information such as hardware information.
The preset wireless communication protocol is used to realize the synchronous broadcasting of synchronous playback equipment 501 and mobile terminal 503.This is pre-
Put and represent that each data segment is not limited using system number in wireless communication protocol, can be octal system, hexadecimal or binary system
Deng.The transmission means and transmission intercal of the wherein packet are defined in the preset wireless communication protocol, the transmission of the packet
Mode is：Multicast, unicast or broadcast and other transmission means.The species of the network communication protocol is not limited, and can be blue
Tooth, or WiFi, can also be the network communication protocols such as Zigbee.
Further, the synchronous playback equipment 501 is additionally operable to perform following steps：
Would indicate that system number of the byte number more than or equal to 1, added to the first character section of the protocol header, would indicate that this
The system number of transmission means is added in the byte in addition to the first character section of the protocol header；
System number of the byte number more than or equal to 1 added to the first character section of first header is would indicate that, and be would indicate that
The system number of the data category of first data division is added to second byte of first header, and, would indicate that synchronization
The system number of the title of playback equipment 501 is added to first data division；
System number of the byte number more than or equal to 1 added to the first character section of second header is would indicate that, and be would indicate that
The system number of the data category of second data division is added to second byte of second header, and, would indicate that this is same
Walk the facility information of playback equipment 501, the system number of the attribute information of the broadcasting content played added to second number
According to part.
Mobile terminal 503, for the packet of the command reception according to user, and is transmitted to server by the packet
502。
Mobile terminal 503 is the terminals such as mobile phone, notebook or panel computer.The client peace of the server 502 will be associated
Loaded in mobile terminal 503.Alternatively, mobile terminal can decapsulate the packet for receiving by the client.User
Can be sent by the client and instructed, the instruction of the user can be diversified forms, for example, rocking mobile terminal, gesture, point
Hit or touch.Server 502 can be cloud server, it is also possible to common server, and the server 502 is used to manage multiple
Synchronous playback equipment 501, the facility information for storing each synchronous playback equipment 501, the attribute information for playing content and synchronization
Playback equipment 501 and the corresponding relation for playing content.To rock mobile phone as a example by triggering the instruction for receiving packet, hand is illustrated
How packet is transmitted to server 502 by machine, specially：The outside broadcast data packet of synchronous playback equipment 501, works as user
When rocking mobile phone, mobile phone obtains the packet of broadcast immediately, and the packet of acquisition is transmitted into server 502.
The server 502, for being unsealed according to the network communication protocol and the preset wireless communication protocol to the packet
Dress, to obtain the attribute information and the facility information of the broadcasting content played in the packet, and, according to the attribute
Information and the facility information search the corresponding pushed information of broadcasting content that this is playing, and the pushed information is pushed into this
Mobile terminal 503.
The packet of reception is descapsulated into data message by server 502 according to the network communication protocol first, according still further to
The preset wireless communication protocol decapsulates to the data message for decapsulating, with obtain in data message this playing
Play the attribute information of content and the facility information of the synchronous playback equipment 501.Be stored with multiple broadcasting contents in server 502
Information, should from data message obtain broadcastings content attribute information can include broadcasting content identification code, server
502 can get pushed information by the identification code.The pushed information includes the multimedia of the broadcasting content played
The information that file and/or the broadcasting content played with this are associated.For example, the broadcasting content played is XX brands
The advertisement of mobile phone, the pushed information is to play multimedia file, model, the product valency of product (the brand mobile phone) of the advertisement
Industry belonging to lattice, product favor information and the advertisement.
The mobile terminal 503, for synchronizing broadcasting according to the pushed information.
If the pushed information includes that synchronous playback equipment 501 plays the multimedia file of the broadcasting content, mobile whole
End 503 is synchronous to play identical content of playback equipment 501 synchronous with this.When identical content is synchronously played, the movement
Terminal 503 can be identical with the time with the broadcasting content of the synchronous playback equipment 501, it is also possible to playback equipment synchronous with this
501 broadcasting content is identical, and reproduction time is different.
It should be noted that synchronous broadcasting described in the invention is not the content and reproduction time of broadcasting in two equipment
Complete Synchronization, but when synchronous playback equipment 501 is playing one section and playing content, mobile terminal 503 is synchronous to be played and is somebody's turn to do
Section plays the relevant information of content, i.e., this section that above-mentioned pushed information is with synchronous playback equipment 501 is played plays content phase
The information of pass, for example, the synchronous playback equipment 501 is playing one section of shampoo advertisement, now mobile terminal 503 is synchronous plays
The shampoo advertisement identical to the synchronous playback equipment 501, or the information related with the shampoo advertisement, such as
The title of shampoo, the website that shampoo is sold, favor information of the shampoo etc. in the shampoo advertisement.
Illustrated in above-described embodiment is as advertisement machine, if synchronous playback equipment 501 is TV with synchronous playback equipment 501
Or Set Top Box, then it can be advertisement, or TV programme to play content；If broadcasting content is TV programme, attribute letter
Breath can include：The information such as species, affiliated TV station, channel number, reproduction time.
The present embodiment details not to the greatest extent, refers to the description of earlier figures 1 and embodiment illustrated in fig. 2, and here is omitted.
In the embodiment of the present invention, the attribute information of broadcastings content that synchronous playback equipment 501 will played in real time and this
The facility information of synchronous playback equipment 501, the form specified according to preset wireless communication protocol is packaged into data message, and according to
The data message is packaged into packet by network communication protocol, and the packet is sent in the form of broadcasting, mobile terminal 503 according to
The command reception of the user packet, and the packet is transmitted to server 502,502 pairs of packets of the server according to
The network communication protocol and preset wireless communication protocol decapsulation, to obtain the broadcasting content that this is being played in the packet
Attribute information and the facility information, and, searched in the broadcasting that this is playing according to the attribute information and the facility information
Hold corresponding pushed information, and the pushed information is pushed to the mobile terminal 503, the mobile terminal 503 is believed according to the push
Breath synchronizes broadcasting, so realizes synchronous playback equipment by preset wireless communication protocol and existing network communication protocol
Communication between 501 and mobile terminal 503, mobile terminal 503 realizes synchronous broadcasting, consequently facilitating user checks or reviews feels emerging
The broadcasting content of interest；When the broadcasting content played in synchronous playback equipment 501 is advertisement, because mobile terminal 503 can be same
Step plays user's advertisement interested, facilitates user to check the product of advertisement and advertising at any time, enhances the influence of advertisement
Power, so as to improve the conversion ratio of the advertisement of advertisement machine broadcasting.
Fig. 6 is referred to, Fig. 6 is the structural representation of the synchronous playback equipment that fifth embodiment of the invention is provided, in order to just
In explanation, the part related to the embodiment of the present invention is illustrate only.The simultaneously playing device of Fig. 6 examples, mainly includes：Processor
601 and wireless communication module 602.Each functional module describes in detail as follows above：
The processor 601, the attribute information and the synchronous playback equipment of the broadcasting content for will play in real time
Facility information, the form specified according to preset wireless communication protocol is packaged into data message；
The wireless communication module 602, for the data message to be packaged into packet according to network communication protocol, to broadcast
Form send the packet so that the broadcasting played in the packet that server is sent according to the mobile terminal
The attribute information of content and the facility information, search pushed information and are pushed to the mobile terminal, and the mobile terminal is pushed away according to this
Breath of delivering letters synchronizes broadcasting.
Synchronous playback equipment can be the equipment such as advertisement machine, TV, Set Top Box or electronic display, although wherein Set Top Box
Itself there is no display screen to play, but can be that collocation TV completes to play, now TV is only as display.
The attribute information of the broadcasting content includes：One or more in species, identification information, affiliated industry.For example, broadcasting
Put content is advertisement, then the species that advertisement belongs to can classify in various ways：Classification with the product of advertising is
Criteria for classification, form is played as criteria for classification with advertisement, or the crowd being directed to advertisement is as criteria for classification；The identification letter of advertisement
Cease the identification code for advertisement；Affiliated industry is the industry of the product of advertising, such as commodity industry, electronic product industry.
The facility information includes：The physical address of equipment, device numbering, species, equipment belonging positions region, equipment are intrinsic
One or more combination in the information such as hardware information.
In the synchronous playing system in the 3rd embodiment shown in synchronous playback equipment and Fig. 5 in the embodiment of the present invention
Synchronous playback equipment is identical, specifically refer to the description of 3rd embodiment, and here is omitted.
In the embodiment of the present invention, the processor 601, for the attribute information of broadcasting content that will play in real time and should
The facility information of synchronous playback equipment, the form specified according to preset wireless communication protocol is packaged into data message, the channel radio
Letter module 602, for the data message to be packaged into packet according to network communication protocol, the data is sent in the form of broadcasting
Bag so that the attribute information of the broadcasting content played in the packet that server sends according to the mobile terminal with
The facility information, searches pushed information and is pushed to the mobile terminal, and the mobile terminal is synchronized according to the pushed information and broadcast
Put, so realized between synchronous playback equipment and mobile terminal by preset wireless communication protocol and existing network communication protocol
Communication, mobile terminal realize it is synchronous play, consequently facilitating user checks or reviews content interested at any time；Broadcast when synchronously
It is convenient to use because mobile terminal can synchronously play user's advertisement interested when the broadcasting content for putting device plays is advertisement
The product of advertisement and advertising is checked at family at any time, enhances the influence power of advertisement, so as to improve the advertisement of advertisement machine broadcasting
Conversion ratio.
Fig. 6 is equally referred to, Fig. 6 is the structural representation of the synchronous playback equipment that sixth embodiment of the invention is provided, in order to
It is easy to explanation, illustrate only the part related to the embodiment of the present invention.The synchronous playback equipment of Fig. 6 examples, mainly includes：Treatment
Device 601 and wireless communication module 602.Each functional module describes in detail as follows above：
The processor 601, the attribute information and the synchronous playback equipment of the broadcasting content for will play in real time
Facility information, the form specified according to preset wireless communication protocol is packaged into data message；
Further, the form that the preset wireless communication protocol specifies includes：
The data message includes protocol header and protocol data portion, the total length of the wherein data message be more than or
Equal to 3 bytes, the protocol header is 3 bytes；
First character in the protocol header saves the byte number after the first character section is defined, in the protocol header
Second byte and the 3rd byte be used to define the transmission means of packet, wherein, the transmission means includes：Host-host protocol
Species and transmission intercal；
The protocol data portion includes：First data segment and the second data segment, wherein first data segment are used to define together
The title of playback equipment is walked, second data segment is used to define facility information playback equipment synchronous with this of the synchronous playback equipment
Broadcasting content attribute information, the facility information of the wherein synchronous playback equipment includes：The synchronous playback equipment is physically
Location and the identity code of the synchronous playback equipment, the attribute information of the broadcasting content include：The numbering of the broadcasting content, this broadcasts
Put the duration of content；
First data segment includes the first header and the first data division, first header be 2 bytes, wherein this 2
First character in individual byte saves the byte number after the first character section is defined, second byte be used to defining this first
The data category of data division；
Second data segment includes the second header and the second data division, and wherein second header is 2 bytes, wherein
First character in 2 bytes saves the byte number after the first character section is defined, and second byte is used to define this
The data category of the second data division.
Processor 601 is additionally operable to perform following steps：
Would indicate that system number of the byte number more than or equal to 1, added to the first character section of the protocol header, would indicate that this
The system number of transmission means is added in the byte in addition to the first character section of the protocol header；
System number of the byte number more than or equal to 1 added to the first character section of first header is would indicate that, and be would indicate that
The system number of the data category of first data division is added to second byte of first header, and, would indicate that synchronization
The system number of the title of playback equipment is added to first data division；
System number of the byte number more than or equal to 1 added to the first character section of second header is would indicate that, and be would indicate that
The system number of the data category of second data division is added to second byte of second header, and, would indicate that this is same
Walk the facility information of playback equipment, the system number of the attribute information of the broadcasting content played and be added to second data portion
Point.
The wireless communication module 602, for the data message to be packaged into packet according to network communication protocol, to broadcast
Form send the packet so that the broadcasting played in the packet that server is sent according to the mobile terminal
The attribute information of content and the facility information, search pushed information and are pushed to the mobile terminal, and the mobile terminal is pushed away according to this
Breath of delivering letters synchronizes broadcasting.
Synchronous playback equipment can be the equipment such as advertisement machine, TV, Set Top Box or electronic display, although wherein Set Top Box
Itself there is no display screen to play, but can be that collocation TV completes to play, now TV is only as display.
The attribute information of the broadcasting content includes：One or more in species, identification information, affiliated industry.For example, broadcasting
Put content is advertisement, then the species that advertisement belongs to can classify in various ways：Classification with the product of advertising is
Criteria for classification, form is played as criteria for classification with advertisement, or the crowd being directed to advertisement is as criteria for classification；The identification letter of advertisement
Cease the identification code for advertisement；Affiliated industry is the industry of the product of advertising, such as commodity industry, electronic product industry.
The facility information includes：The physical address of equipment, device numbering, species, equipment belonging positions region, equipment are intrinsic
One or more combination in the information such as hardware information.
The preset wireless communication protocol is used to realize the synchronous broadcasting of synchronous playback equipment and mobile terminal.This is preset wireless
Represent that each data segment is not limited using system number in communication protocol, can be octal system, hexadecimal or binary system etc..Wherein
The transmission means and transmission intercal of packet are defined in the preset wireless communication protocol.The species of the network communication protocol is not done
Limit, can be bluetooth, or WiFi, can also be the network communication protocols such as Zigbee.
Alternatively, the synchronous playback equipment includes：Display screen is used to show the picture for playing content；Alternatively, the synchronization
Playback equipment includes：Memory has executable program code software program and module for storing above-mentioned processor 601, at this
Reason device 601 is additionally operable to call the configuration processor code software program stored in the memory.
In the synchronous playing system in the fourth embodiment shown in synchronous playback equipment and Fig. 5 in the embodiment of the present invention
Synchronous playback equipment is identical, specifically refer to the description of 3rd embodiment, and here is omitted.
In the embodiment of the present invention, the processor 601, for the attribute information of broadcasting content that will play in real time and should
The facility information of synchronous playback equipment, the form specified according to preset wireless communication protocol is packaged into data message, the channel radio
Letter module 602, for the data message to be packaged into packet according to network communication protocol, the data is sent in the form of broadcasting
Bag so that the attribute information of the broadcasting content played in the packet that server sends according to the mobile terminal with
The facility information, searches pushed information and is pushed to the mobile terminal, and the mobile terminal is synchronized according to the pushed information and broadcast
Put, so realized between synchronous playback equipment and mobile terminal by preset wireless communication protocol and existing network communication protocol
Communication, mobile terminal realize it is synchronous play, consequently facilitating user checks or reviews content interested at any time；Broadcast when synchronously
It is convenient to use because mobile terminal can synchronously play user's advertisement interested when the broadcasting content for putting device plays is advertisement
The product of advertisement and advertising is checked at family at any time, enhances the influence power of advertisement, so as to improve the advertisement of advertisement machine broadcasting
Conversion ratio.
In multiple embodiments provided herein, it should be understood that disclosed system, apparatus and method, can be with
Realize by another way.For example, device embodiment described above is only schematical, for example, the module
Divide, only a kind of division of logic function there can be other dividing mode when actually realizing, such as multiple module or components
Can combine or be desirably integrated into another system, or some features can be ignored, or do not perform.It is another, it is shown or
The coupling each other for discussing or direct-coupling or communication linkage can be the indirect couplings of device or module by some interfaces
Close or communication linkage, can be electrical, mechanical or other forms.
The module that is illustrated as separating component can be or may not be it is physically separate, it is aobvious as module
The part for showing can be or may not be physical module, you can with positioned at a place, or can also be distributed to multiple
On mixed-media network modules mixed-media.Some or all of module therein can be according to the actual needs selected to realize the mesh of this embodiment scheme
's.
In addition, during each functional module in each embodiment of the invention can be integrated in a processing module, it is also possible to
It is that modules are individually physically present, it is also possible to which two or more modules are integrated in a module.Above-mentioned integrated mould
Block can both be realized in the form of hardware, it would however also be possible to employ the form of software function module is realized.
If the integrated module is to realize in the form of software function module and as independent production marketing or use
When, can store in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part for being contributed to prior art in other words or all or part of the technical scheme can be in the form of software products
Embody, the computer software product is stored in a storage medium, including some instructions are used to so that a computer
Equipment (can be personal computer, server, or network equipment etc.) performs the complete of each embodiment methods described of the invention
Portion or part steps.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey
The medium of sequence code.
It should be noted that for foregoing each method embodiment, in order to simplicity is described, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should know, the present invention not by described by sequence of movement limited because
According to the present invention, some steps can sequentially or simultaneously be carried out using other.Secondly, those skilled in the art should also know
Know, embodiment described in this description belongs to preferred embodiment, and involved action and module might not all be this hairs
Necessary to bright.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion described in detail in certain embodiment
Point, may refer to the associated description of other embodiments.
It is more than the description to synchronous broadcast method provided by the present invention, system and equipment, for the technology of this area
Personnel, according to the thought of the embodiment of the present invention, will change in specific embodiments and applications, to sum up, this
Description should not be construed as limiting the invention.
Claims (9)
1. a kind of synchronous broadcast method, it is characterised in that including：
The attribute information of the broadcasting content that synchronous playback equipment will played in real time and the equipment letter of the synchronous playback equipment
Breath, the form specified according to preset wireless communication protocol is packaged into data message, and according to network communication protocol by the data
Message is packaged into packet, and the packet is sent in the form of broadcasting；
Mobile terminal according to user command reception described in packet, and the packet is transmitted to server；
The server is decapsulated to the packet according to the network communication protocol and the preset wireless communication protocol, with
The attribute information and the facility information of the broadcasting content played described in the packet are obtained, and, according to described
The corresponding pushed information of broadcasting content played described in attribute information and facility information lookup, and described push is believed
Breath is pushed to the mobile terminal；
The mobile terminal synchronizes broadcasting according to the pushed information.
2. method according to claim 1, it is characterised in that the form that the preset wireless communication protocol specifies includes：
The data message that the preset wireless communication protocol specifies includes protocol header and protocol data portion, wherein the number
It is that, more than or equal to 3 bytes, the protocol header is 3 bytes according to the total length of message；
First character in the protocol header saves the byte number after the first character section is defined, the protocol header
In second byte and the 3rd byte be used to define the transmission means of packet, wherein, the transmission means includes：Transmission
The species and transmission intercal of agreement；
The protocol data portion includes：First data segment and the second data segment, wherein first data segment is used to define together
Walk the title of playback equipment, second data segment be used to defining the facility information of the synchronous playback equipment with it is described synchronously broadcast
The attribute information of the broadcasting content of equipment is put, wherein the facility information of the synchronous playback equipment includes：The synchronous broadcasting sets
Standby physical address and the identity code of the synchronous playback equipment, the attribute information of the broadcasting content include：It is described to broadcast
Put numbering, the duration of the broadcasting content of content；
First data segment includes the first header and the first data division, and first header is 2 bytes, wherein described
First character in 2 bytes saves the byte number after the first character section is defined, and second byte is used to define institute
State the data category of the first data division；
Second data segment includes the second header and the second data division, wherein second header is 2 bytes, wherein
First character in 2 bytes saves the byte number after the first character section is defined, and second byte is used to determine
The data category of justice second data division.
3. method according to claim 2, it is characterised in that the broadcasting that the synchronous playback equipment will played in real time
The facility information of the attribute information of content and the synchronous playback equipment, the form specified according to preset wireless communication protocol is encapsulated
Include into data message：
Would indicate that system number of the byte number more than or equal to 1, added to the first character section of the protocol header, would indicate that described
The system number of transmission means is added in the byte in addition to the first character section of the protocol header；
System number of the byte number more than or equal to 1 added to the first character section of first header is would indicate that, and would indicate that institute
The system number for stating the data category of the first data division is added to second byte of first header, and, would indicate that same
The system number for walking the title of playback equipment is added to first data division；
System number of the byte number more than or equal to 1 added to the first character section of second header is would indicate that, and would indicate that institute
The system number for stating the data category of the second data division is added to second byte of second header, and, would indicate that institute
The system number of the facility information of synchronous playback equipment, the attribute information of the broadcasting content played is stated added to described the
Two data divisions.
4. a kind of synchronous playing system, it is characterised in that the system includes：Synchronous playback equipment, server and mobile terminal；
The synchronous playback equipment, the attribute information and the synchronous playback equipment of the broadcasting content for will play in real time
Facility information, the form specified according to preset wireless communication protocol is packaged into data message, and will according to network communication protocol
The data message is packaged into packet, and the packet is sent in the form of broadcasting；
The mobile terminal, for packet described in the command reception according to user, and is transmitted to server by the packet；
The server, for being unsealed according to the network communication protocol and the preset wireless communication protocol to the packet
Dress, to obtain the attribute information and the facility information of the broadcasting content played described in the packet, and, foundation
The corresponding pushed information of broadcasting content played described in the attribute information and facility information lookup, and pushed away described
Breath of delivering letters is pushed to the mobile terminal；
The mobile terminal, is additionally operable to synchronize broadcasting according to the pushed information.
5. system according to claim 4, it is characterised in that the form that the preset wireless communication protocol specifies includes：
The data message that the preset wireless communication protocol specifies includes protocol header and protocol data portion, wherein the number
It is that, more than or equal to 3 bytes, the protocol header is 3 bytes according to the total length of message；
First character in the protocol header saves the byte number after the first character section is defined, the protocol header
In second byte and the 3rd byte be used to define the transmission means of packet, wherein, the transmission means includes：Transmission
The species and transmission intercal of agreement；
The protocol data portion includes：First data segment and the second data segment, wherein first data segment is used to define together
Walk the title of playback equipment, second data segment be used to defining the facility information of the synchronous playback equipment with it is described synchronously broadcast
The attribute information of the broadcasting content of equipment is put, wherein the facility information of the synchronous playback equipment includes：The synchronous broadcasting sets
Standby physical address and the identity code of the synchronous playback equipment, the attribute information of the broadcasting content include：It is described to broadcast
Put numbering, the duration of the broadcasting content of content；
First data segment includes the first header and the first data division, and first header is 2 bytes, wherein described
First character in 2 bytes saves the byte number after the first character section is defined, and second byte is used to define institute
State the data category of the first data division；
Second data segment includes the second header and the second data division, wherein second header is 2 bytes, wherein
First character in 2 bytes saves the byte number after the first character section is defined, and second byte is used to determine
The data category of justice second data division.
6. system according to claim 5, it is characterised in that the synchronous playback equipment is additionally operable to perform following steps：
Would indicate that system number of the byte number more than or equal to 1, added to the first character section of the protocol header, would indicate that described
The system number of transmission means is added in the byte in addition to the first character section of the protocol header；
System number of the byte number more than or equal to 1 added to the first character section of first header is would indicate that, and would indicate that institute
The system number for stating the data category of the first data division is added to second byte of first header, and, would indicate that same
The system number for walking the title of playback equipment is added to first data division；
System number of the byte number more than or equal to 1 added to the first character section of second header is would indicate that, and would indicate that institute
The system number for stating the data category of the second data division is added to second byte of second header, and, would indicate that institute
The system number of the facility information of synchronous playback equipment, the attribute information of the broadcasting content played is stated added to described the
Two data divisions.
7. a kind of synchronous playback equipment, it is characterised in that the synchronous playback equipment includes：Processor and radio communication mold
Block；
The processor, for the attribute information of broadcasting content and the equipment of the synchronous playback equipment that will play in real time
Information, the form specified according to preset wireless communication protocol is packaged into data message；
The wireless communication module, for the data message to be packaged into packet according to network communication protocol, with what is broadcasted
Form sends the packet so that played described in the packet that server is sent according to the mobile terminal
Broadcasting content attribute information and the facility information, search pushed information simultaneously be pushed to the mobile terminal, the movement
Terminal synchronizes broadcasting according to the pushed information.
8. equipment according to claim 7, it is characterised in that the form that the preset wireless communication protocol specifies includes：
The data message that the preset wireless communication protocol specifies includes protocol header and protocol data portion, wherein the number
It is that, more than or equal to 3 bytes, the protocol header is 3 bytes according to the total length of message；
First character in the protocol header saves the byte number after the first character section is defined, the protocol header
In second byte and the 3rd byte be used to define the transmission means of packet, wherein, the transmission means includes：Transmission
The species and transmission intercal of agreement；
The protocol data portion includes：First data segment and the second data segment, wherein first data segment is used to define together
Walk the title of playback equipment, second data segment be used to defining the facility information of the synchronous playback equipment with it is described synchronously broadcast
The attribute information of the broadcasting content of equipment is put, wherein the facility information of the synchronous playback equipment includes：The synchronous broadcasting sets
Standby physical address and the identity code of the synchronous playback equipment, the attribute information of the broadcasting content include：It is described to broadcast
Put numbering, the duration of the broadcasting content of content；
First data segment includes the first header and the first data division, and first header is 2 bytes, wherein described
First character in 2 bytes saves the byte number after the first character section is defined, and second byte is used to define institute
State the data category of the first data division；
Second data segment includes the second header and the second data division, wherein second header is 2 bytes, wherein
First character in 2 bytes saves the byte number after the first character section is defined, and second byte is used to determine
The data category of justice second data division.
9. equipment according to claim 8, it is characterised in that the processor is additionally operable to perform following steps：
Would indicate that system number of the byte number more than or equal to 1, added to the first character section of the protocol header, would indicate that described
The system number of transmission means is added in the byte in addition to the first character section of the protocol header；
System number of the byte number more than or equal to 1 added to the first character section of first header is would indicate that, and would indicate that institute
The system number for stating the data category of the first data division is added to second byte of first header, and, would indicate that same
The system number for walking the title of playback equipment is added to first data division；
System number of the byte number more than or equal to 1 added to the first character section of second header is would indicate that, and would indicate that institute
The system number for stating the data category of the second data division is added to second byte of second header, and, would indicate that institute
The system number of the facility information of synchronous playback equipment, the attribute information of the broadcasting content played is stated added to described the
Two data divisions.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710113067.XA CN106851364A (en) | 2017-02-28 | 2017-02-28 | Synchronous broadcast method, system and equipment |
| PCT/CN2017/096396 WO2018157554A1 (en) | 2017-02-28 | 2017-08-08 | Synchronous playback method, system and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710113067.XA CN106851364A (en) | 2017-02-28 | 2017-02-28 | Synchronous broadcast method, system and equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106851364A true CN106851364A (en) | 2017-06-13 |
Family
ID=59137586
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710113067.XA Pending CN106851364A (en) | 2017-02-28 | 2017-02-28 | Synchronous broadcast method, system and equipment |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106851364A (en) |
| WO (1) | WO2018157554A1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2018157554A1 (en) * | 2017-02-28 | 2018-09-07 | 深圳飞人网络信息技术有限公司 | Synchronous playback method, system and device |
| CN114095770A (en) * | 2020-08-24 | 2022-02-25 | 上海碧虎网络科技有限公司 | Synchronous playing method and system for advertisements |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050177419A1 (en) * | 2002-03-23 | 2005-08-11 | Choi Min J. | Multimedia advertising service through a mobile communication network and multimedia content controlling apparatus and method of a mobile terminal supporting said service |
| CN104853235A (en) * | 2015-05-12 | 2015-08-19 | 西安诺瓦电子科技有限公司 | Method for interacting with display screen terminal |
| CN105025446A (en) * | 2015-08-07 | 2015-11-04 | 上海微肯网络科技有限公司 | Multimedia player, information server and information acquisition method |
| CN105516139A (en) * | 2015-12-09 | 2016-04-20 | 北京四达时代软件技术股份有限公司 | Network data transmission method, device and system |
Family Cites Families (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080097836A1 (en) * | 2006-10-23 | 2008-04-24 | Samuli Silanto | Advertisement presentment in an electronic device |
| KR101956702B1 (en) * | 2011-02-01 | 2019-03-12 | 주식회사 케이티 | Method and System for Distributing Business Application and Contents for Mobile Equipment using Application Store and Wireless AP |
| CN202677469U (en) * | 2012-06-21 | 2013-01-16 | 朱建 | System of interaction between cell phone and advertisement machine |
| CN103151058B (en) * | 2013-01-30 | 2016-02-03 | 福建三元达软件有限公司 | The method and system that audio video synchronization is play |
| CN103226781A (en) * | 2013-04-17 | 2013-07-31 | 北京尚秀生活科技有限公司 | Interactive system for advertisement player |
| CN106851364A (en) * | 2017-02-28 | 2017-06-13 | 深圳飞人网络信息技术有限公司 | Synchronous broadcast method, system and equipment |
-
2017
- 2017-02-28 CN CN201710113067.XA patent/CN106851364A/en active Pending
- 2017-08-08 WO PCT/CN2017/096396 patent/WO2018157554A1/en active Application Filing
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20050177419A1 (en) * | 2002-03-23 | 2005-08-11 | Choi Min J. | Multimedia advertising service through a mobile communication network and multimedia content controlling apparatus and method of a mobile terminal supporting said service |
| CN104853235A (en) * | 2015-05-12 | 2015-08-19 | 西安诺瓦电子科技有限公司 | Method for interacting with display screen terminal |
| CN105025446A (en) * | 2015-08-07 | 2015-11-04 | 上海微肯网络科技有限公司 | Multimedia player, information server and information acquisition method |
| CN105516139A (en) * | 2015-12-09 | 2016-04-20 | 北京四达时代软件技术股份有限公司 | Network data transmission method, device and system |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2018157554A1 (en) * | 2017-02-28 | 2018-09-07 | 深圳飞人网络信息技术有限公司 | Synchronous playback method, system and device |
| CN114095770A (en) * | 2020-08-24 | 2022-02-25 | 上海碧虎网络科技有限公司 | Synchronous playing method and system for advertisements |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2018157554A1 (en) | 2018-09-07 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN105407365B (en) | A kind of ad data management method and advertising management service end | |
| CN101196915B (en) | Electronic map device and its implementing method | |
| CN108124167A (en) | A kind of play handling method, device and equipment | |
| CN104065979A (en) | Method for dynamically displaying information related with video content and system thereof | |
| CN102932759B (en) | Information sharing method and device | |
| CN105245589A (en) | Information display method and device | |
| CN207882853U (en) | A kind of intelligent information release system | |
| CN105530536B (en) | Method and device for providing media associated information | |
| CN102831537A (en) | Method and device for obtaining network advertisement information | |
| CN105451043A (en) | Offline advertisement delivery method and device | |
| CN103856817B (en) | The interactive playback method and system of hypermedia | |
| CN103812903A (en) | Method and system for achieving intelligent song requesting through Internet and service management server | |
| CN109688203A (en) | A kind of multiagent based on multimedia museum, multi-threaded methods of exhibiting | |
| CN106303597A (en) | A kind of television advertising method for pushing and system | |
| JP2016165052A (en) | Terminal, server, and program | |
| CN106851364A (en) | Synchronous broadcast method, system and equipment | |
| CN103957467B (en) | Exchange method and user equipment | |
| CN106028086A (en) | Multimedia information display method, terminal and server | |
| CN106095368A (en) | The dissemination method of display information, device and multiwindow synchronous display method, device | |
| CN106027815A (en) | Incoming call information display method and system, server and client | |
| CN104853252B (en) | A kind of interactive more homepage control methods, device and system | |
| CN106027598A (en) | Service information display processing method and system, and server | |
| CN107318034B (en) | Interdynamic video methods of exhibiting and device | |
| US10756913B2 (en) | Creation and conveyance of device-targeted messages | |
| CN104244111A (en) | Method and device for labeling medium attribute of video |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170613 |