CN106815735A - A kind of pushed information sending method and device - Google Patents
A kind of pushed information sending method and device Download PDFInfo
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- CN106815735A CN106815735A CN201510851853.0A CN201510851853A CN106815735A CN 106815735 A CN106815735 A CN 106815735A CN 201510851853 A CN201510851853 A CN 201510851853A CN 106815735 A CN106815735 A CN 106815735A
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- user
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
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- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
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- Entrepreneurship & Innovation (AREA)
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Abstract
The invention provides a kind of pushed information sending method, the method includes:The History Order information of target terminal user is obtained, the History Order information includes user behavior data;Pushed information is generated according to the History Order information, and the pushed information of generation is sent to target terminal user.Present invention also offers a kind of pushed information dispensing device, including History Order information acquisition unit and pushed information generation unit.The present invention provides a kind of pushed information sending method and device, the History Order information according to user sends pushed information to terminal, it is to avoid send random pushed information to terminal, lifts user's request, improves the bill amount of order.
Description
Technical field
The present invention relates to computer processing technology field, more particularly to a kind of pushed information sender
Method and device.
Background technology
At present, with the rise of smart mobile phone and panel computer, popular notice is to mobile terminal
Migration, businessman sends pushed information by server to user terminal, than traditional television advertising
Reach more preferable marketing effectiveness.As internet is associated increasingly closely with life, the promotion of businessman
Activity is not only carried out at market (under line), has extended also to internet (on line).In internet
On to issue various pushed informations in the way of attract customer.
However, existing pushed information sending method does not distinguish user, blindly sent out to user terminal
Send random pushed information.Such as existing server of calling a taxi sends random number to user terminal
Red packet, it is not intended that the History Order information of user, the behavioral data not according to user has
The red packet of specific amount is pointedly sent, user's request amount is few, and order probability of transaction is low, driver
Unloaded waste of resource.
The content of the invention
Sent for the existing pushed information of prior art and do not distinguish user, blindly to user terminal
The defect of random pushed information is sent, the present invention provides a kind of pushed information sending method and dress
Put.
On the one hand, the invention provides a kind of pushed information sending method, the method includes:
The History Order information of target terminal user is obtained, the History Order information includes user
Behavioral data;
Pushed information is generated according to the History Order information, and the pushed information that will be generated sends
To target terminal user.
Alternatively, the user behavior data include using first application complete order number of times,
The mileage number of the amount of money of payment and each order.
Alternatively, it is described that pushed information is generated according to the History Order information, including:
According to the History Order in predetermined period and in a upper predetermined period of predetermined period
Information generates pushed information.
Alternatively, the History Order information, also including the affiliated city of order.
Alternatively, it is described according in predetermined period and in a upper predetermined period of predetermined period
The History Order information generates pushed information, including:
According to the History Order in predetermined period and in a upper predetermined period of predetermined period
The discount rate of acquisition of information user, the preferential volume of user is obtained using the discount rate of the user.
Alternatively, the preferential volume for obtaining user, including:
Wherein, F is preferential volume;D=LVCMS, D are discount rate, and L is the affiliated city of order
Weight, V be the user activity factor, C be user activity changed factor, M is the amount of money
The factor, S is the order mileage factor;Y is the amount of money that user pays in predetermined period, and n is use
Family completes the number of times of order in predetermined period, and [] represents rounding operation.
Alternatively, the acquisition modes of the user activity changed factor C are as follows:
Wherein, α is constant,X is user activity changing value, V2For user exists
The active value of predetermined period, V1It is user in the active value of the upper a cycle of the predetermined period.
Alternatively, the acquisition modes of the amount of money factor M are as follows:
Wherein, β is constant.
Alternatively, the acquisition modes of the order mileage factor S are as follows:
Wherein, γ is constant, and z is the average mileage number that user completes order in predetermined period.
On the other hand, the invention provides a kind of pushed information dispensing device, the device includes:
History Order information acquisition unit, the History Order information for obtaining target terminal user,
The History Order information includes user behavior data;
Pushed information generation unit, for generating pushed information according to the History Order information,
And send to target terminal user the pushed information of generation.
As shown from the above technical solution, the present invention provides a kind of pushed information sending method and device,
History Order information according to user sends pushed information to terminal, it is to avoid to terminal send with
The pushed information of machine, lifts user's request, improves the bill amount of order.
Brief description of the drawings
In order to illustrate more clearly of the embodiment of the present disclosure or technical scheme of the prior art, below
The accompanying drawing to be used needed for embodiment or description of the prior art will be briefly described, show and
Easy insight, drawings in the following description are only some embodiments of the present disclosure, for this area
For those of ordinary skill, on the premise of not paying creative work, can also be according to these
Figure obtains other accompanying drawings.
Fig. 1 is that a kind of flow of pushed information sending method that the embodiment of the disclosure one is provided is illustrated
Figure;
Fig. 2 is that a kind of flow of pushed information sending method that another embodiment of the disclosure is provided is shown
It is intended to;
Fig. 3 is a kind of structural representation of pushed information dispensing device that the embodiment of the disclosure one is provided
Figure.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present disclosure, to the technical side in the embodiment of the present disclosure
Case is clearly and completely described, it is clear that described embodiment is only the disclosure one
Divide embodiment, rather than whole embodiments.Based on the embodiment in the disclosure, this area is general
The every other embodiment that logical technical staff is obtained under the premise of creative work is not made,
Belong to the scope of disclosure protection.
As shown in figure 1, a kind of pushed information methods provided for the embodiment of the disclosure one
Schematic flow sheet, the method comprises the following steps:
S11:The History Order information of target terminal user is obtained, the History Order information includes
User behavior data;
S12:Pushed information, and the pushed information that will be generated are generated according to the History Order information
Send to target terminal user.
The pushed information sending method of the present embodiment, the History Order information according to user is to terminal
Send pushed information, it is to avoid send random pushed information to terminal, lift user's request,
Improve the bill amount of order.
Wherein, user terminal refer to information acquisition final electronic computer or computer system institute according to
The carrier of support, such as mobile phone, PC, the carrier can install application program, such as social class
app。
Wherein, pushed information includes the information related to order such as sales promotion information, advertising message.
So that advertising message is as pushed information as an example, pushed information send system server according to
The History Order data at family, analyze the user behaviors such as the level of consumption and commodity interested of user
Data, send advertising message, it is to avoid to end according to above-mentioned user behavior data to user terminal
End sends random advertising message, lifts user's request, improves the bill amount of order.
As a example by using " red packet " for pushed information, taxi take system server can be according to user's row
It is the red packet information of data genaration specified amount, red packet information is sent to user terminal.
Fig. 2 is that a kind of flow of pushed information sending method that another embodiment of the disclosure is provided is shown
It is intended to.As shown in Fig. 2 the method comprises the following steps:
S21:The History Order information of target terminal user is obtained, the History Order information includes
User behavior data;
S22:According to the history in predetermined period and in a upper predetermined period of predetermined period
Sequence information generates pushed information, and the pushed information of generation is sent to target terminal user.
The user behavior data includes the number of times for completing order using the first application, the gold for paying
The mileage number of volume and each order.First application refers to the third-party application journey installed on user terminal
Sequence, can be the shopping app or app that calls a taxi.
For example, by taking the red packet in taxi take system as an example, server of calling a taxi obtains targeted customer
The History Order information of terminal, the History Order information includes user behavior data and order institute
Category city, the user behavior data include user using call a taxi app complete order number of times,
The mileage number (order distance) of the amount of money of payment and each order.
Specifically, according in predetermined period and in a upper predetermined period of predetermined period
History Order information generates pushed information, including:
According to the History Order in predetermined period and in a upper predetermined period of predetermined period
The discount rate of acquisition of information user, the preferential volume of user is obtained using the discount rate of the user.
It should be noted that discount rate here refers to the preferential dynamics to user, discount rate is bigger,
Preferential dynamics to user is bigger.
The History Order information, also including the affiliated city of order.Further, the acquisition
The preferential volume of user, including:
Wherein, F is preferential volume;D=LVCMS, D are discount rate, and L is the affiliated city of order
Weight, V be the user activity factor, C be user activity changed factor, M is the amount of money
The factor, S is the order mileage factor;Y is the amount of money that user pays in predetermined period, and n is use
Family completes the number of times of order in predetermined period, and [] represents rounding operation.
In actual applications, the weight L in the affiliated city of order optimizes on the basis of empirical value and obtains,
Span 0.5~3.0.
User activity factor Ⅴ optimizes on the basis of empirical value and obtains, user activity more it is low then
User activity factor Ⅴ is in rising trend, span 0.5~5.0.
Specifically, the computing formula of the user activity changed factor C is as follows:
Wherein, α is constant,X is user activity changing value, V2It is user pre-
If the active value in cycle, V1It is user in the active value of the upper a cycle of the predetermined period.
It should be noted that ring ratios or on year-on-year basis pace of change of the x for user activity.Citing comes
Say, V2It is user in the active value in April in 2014, V1It is user in March, 2014
Active value, then x compare pace of change for the ring of user activity;V2It is user in April, 2014
The active value of part, V1Be user in the active value in April in 2013, then x is user activity
Pace of change on year-on-year basis.
Specifically, the computing formula of the amount of money factor M is as follows:
Wherein, β is constant.
It should be noted that amount of money factor M reflects sensitivity of the user to price.
Specifically, the computing formula of the order mileage factor S is as follows:
Wherein, γ is constant, and z is the average mileage number that user completes order in predetermined period.
For example, by taking the red packet in taxi take system as an example, the pushed information of the embodiment sends
Method is according to the History Order in predetermined period and in a upper predetermined period of predetermined period
The discount rate of acquisition of information user, the preferential volume of user is obtained using the discount rate of the user,
Liveness have dropped increase discount rate, and the insensitive reduction discount rate of price, order distance is more remote
It is preferential fewer), give user and more suitably call a taxi certificate (special train, express certificate etc.), according to
The History Order information of user sends favor information to terminal, it is to avoid send random to terminal
Favor information, lifts user's request, improves the bill amount of order, it is to avoid driver's zero load causes
The wasting of resources.
As shown in figure 3, a kind of pushed information dispensing device provided for the embodiment of the disclosure one
Structural representation, the device includes:
History Order information acquisition unit 31, the History Order for obtaining target terminal user is believed
Breath, the History Order information includes user behavior data;
Pushed information generation unit 32, for generating pushed information according to the History Order information,
And send to target terminal user the pushed information of generation.
For device embodiment, because it is substantially similar to embodiment of the method, so description
It is fairly simple, the relevent part can refer to the partial explaination of embodiments of method.
The disclosure provides a kind of pushed information sending method and device, according to the History Order of user
Information sends pushed information to terminal, it is to avoid send random pushed information, lifting to terminal
User's request, improves the bill amount of order.
It should be noted that in all parts of the device of the disclosure, to be realized according to it
Function and logical partitioning has been carried out to part therein, but, the present disclosure is not limited thereto, can
To be repartitioned to all parts or be combined as needed, for example, can be by some portions
Part is combined as single part, or some parts can be further broken into more subassemblies.
The all parts embodiment of the disclosure can realize with hardware, or with one or many
The software module run on individual processor is realized, or is realized with combinations thereof.This area
It will be appreciated by the skilled person that microprocessor or digital signal processor can be used in practice
(DSP) come realize some or all parts in the device according to the embodiment of the present disclosure some
Or repertoire.The disclosure be also implemented as perform method as described herein one
Partly or completely equipment or program of device are (for example, computer program and computer program
Product).Such program for realizing the disclosure can be stored on a computer-readable medium, or
There can be the form of one or more signal.Such signal can be from internet website
Download is obtained, or is provided on carrier signal, or is provided in any other form.
It should be noted that above-described embodiment is illustrated rather than to the disclosure being carried out to the disclosure
Limit, and those skilled in the art without departing from the scope of the appended claims may be used
Design alternative embodiment.Word " including " do not exclude the presence of unit not listed in the claims
Part or step.The disclosure can by means of the hardware for including some different elements and by means of
Properly programmed computer is realized.If in the unit claim for listing equipment for drying, this
Several in a little devices can be embodied by same hardware branch.
Embodiment of above is only suitable to illustrate the disclosure that and limitation not of this disclosure is relevant
The those of ordinary skill of technical field, in the case where spirit and scope of the present disclosure are not departed from,
Can also make a variety of changes and modification, therefore all equivalent technical schemes fall within the disclosure
Category, the scope of patent protection of the disclosure should be defined by the claims.
Claims (12)
1. a kind of pushed information sending method, it is characterised in that including:
The History Order information of target terminal user is obtained, the History Order information includes user
Behavioral data;
Pushed information is generated according to the History Order information, and the pushed information that will be generated sends
To target terminal user.
2. pushed information sending method according to claim 1, it is characterised in that described
User behavior data include using first application complete order number of times, pay the amount of money and each
The mileage number of order.
3. pushed information sending method according to claim 1, it is characterised in that described
Pushed information is generated according to History Order information, including:
According to the History Order in predetermined period and in a upper predetermined period of predetermined period
Information generates pushed information.
4. pushed information sending method according to claim 1, it is characterised in that described
History Order information, also including the affiliated city of order.
5. pushed information sending method according to claim 2, it is characterised in that described
Pushed information is generated according to the History Order information, including:
According to the History Order in predetermined period and in a upper predetermined period of predetermined period
Information generates pushed information.
6. pushed information sending method according to claim 5, it is characterised in that described
According to the History Order information in predetermined period and in a upper predetermined period of predetermined period
Generation pushed information, including:
According to the History Order in predetermined period and in a upper predetermined period of predetermined period
The discount rate of acquisition of information user, the preferential volume of user is obtained using the discount rate of the user.
7. pushed information sending method according to claim 6, it is characterised in that described
History Order information, also including the affiliated city of order.
8. pushed information sending method according to claim 7, it is characterised in that described
The preferential volume of user is obtained, including:
Wherein, F is preferential volume;D=LVCMS, D are discount rate, and L is the affiliated city of order
Weight, V be the user activity factor, C be user activity changed factor, M is the amount of money
The factor, S is the order mileage factor;Y is the amount of money that user pays in predetermined period, and n is use
Family completes the number of times of order in predetermined period, and [] represents rounding operation.
9. pushed information sending method according to claim 8, it is characterised in that described
The acquisition modes of user activity changed factor C are as follows:
Wherein, α is constant,X is user activity changing value, V2For user exists
The active value of predetermined period, V1It is user in the active value of the upper a cycle of the predetermined period.
10. pushed information sending method according to claim 8, it is characterised in that institute
The acquisition modes for stating amount of money factor M are as follows:
Wherein, β is constant.
11. pushed information sending methods according to claim 8, it is characterised in that institute
The acquisition modes for stating order mileage factor S are as follows:
Wherein, γ is constant, and z is the average mileage number that user completes order in predetermined period.
A kind of 12. pushed information dispensing devices, it is characterised in that including:
History Order information acquisition unit, the History Order information for obtaining target terminal user,
The History Order information includes user behavior data;
Pushed information generation unit, for generating pushed information according to the History Order information,
And send to target terminal user the pushed information of generation.
Priority Applications (9)
Application Number | Priority Date | Filing Date | Title |
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CN201510851853.0A CN106815735A (en) | 2015-11-27 | 2015-11-27 | A kind of pushed information sending method and device |
GB1719977.9A GB2555967A (en) | 2015-10-27 | 2016-10-27 | Systems and methods for delivering a message |
EP16859054.5A EP3335133A4 (en) | 2015-10-27 | 2016-10-27 | Systems and methods for delivering a message |
TW105135199A TWI640943B (en) | 2015-10-27 | 2016-10-27 | Systems and methods for delivering a message |
JP2017562271A JP2018533774A (en) | 2015-10-27 | 2016-10-27 | System and method for delivering a message |
AU2016347232A AU2016347232A1 (en) | 2015-10-27 | 2016-10-27 | Systems and methods for delivering a message |
PCT/CN2016/103576 WO2017071619A1 (en) | 2015-10-27 | 2016-10-27 | Systems and methods for delivering a message |
US15/838,316 US20180101927A1 (en) | 2015-10-27 | 2017-12-11 | Systems and methods for delivering a message |
AU2019264647A AU2019264647A1 (en) | 2015-10-27 | 2019-11-15 | Systems and methods for delivering a message |
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CN201510851853.0A CN106815735A (en) | 2015-11-27 | 2015-11-27 | A kind of pushed information sending method and device |
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CN106815735A true CN106815735A (en) | 2017-06-09 |
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CN201510851853.0A Pending CN106815735A (en) | 2015-10-27 | 2015-11-27 | A kind of pushed information sending method and device |
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CN109034957A (en) * | 2018-07-06 | 2018-12-18 | 北京摩拜科技有限公司 | A kind of Products Show method, server and system for sharing articles |
CN109840987A (en) * | 2017-11-29 | 2019-06-04 | 北京聚利科技股份有限公司 | Oiling information-pushing method and device |
CN109862057A (en) * | 2017-11-30 | 2019-06-07 | 北京嘀嘀无限科技发展有限公司 | Run method for pushing, device, server and computer readable storage medium |
CN110163695A (en) * | 2018-01-30 | 2019-08-23 | 哈尔滨学院 | A kind of dynamic reinforced electric quotient system system based on big data |
CN110689151A (en) * | 2018-07-05 | 2020-01-14 | 北京嘀嘀无限科技发展有限公司 | Network appointment order processing method, device, equipment and computer readable storage medium |
CN112288520A (en) * | 2020-10-28 | 2021-01-29 | 北京每日优鲜电子商务有限公司 | Article information card pushing method and device, electronic equipment and computer readable medium |
CN113159830A (en) * | 2021-03-22 | 2021-07-23 | 广州宸祺出行科技有限公司 | Directional coupon issuing method and device for passenger grouping |
CN113496423A (en) * | 2020-03-18 | 2021-10-12 | 北京沃东天骏信息技术有限公司 | Information pushing method, device, equipment and storage medium |
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Cited By (9)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN109840987A (en) * | 2017-11-29 | 2019-06-04 | 北京聚利科技股份有限公司 | Oiling information-pushing method and device |
CN109862057A (en) * | 2017-11-30 | 2019-06-07 | 北京嘀嘀无限科技发展有限公司 | Run method for pushing, device, server and computer readable storage medium |
CN110163695A (en) * | 2018-01-30 | 2019-08-23 | 哈尔滨学院 | A kind of dynamic reinforced electric quotient system system based on big data |
CN110689151A (en) * | 2018-07-05 | 2020-01-14 | 北京嘀嘀无限科技发展有限公司 | Network appointment order processing method, device, equipment and computer readable storage medium |
CN110689151B (en) * | 2018-07-05 | 2020-07-28 | 北京嘀嘀无限科技发展有限公司 | Network appointment order processing method, device, equipment and computer readable storage medium |
CN109034957A (en) * | 2018-07-06 | 2018-12-18 | 北京摩拜科技有限公司 | A kind of Products Show method, server and system for sharing articles |
CN113496423A (en) * | 2020-03-18 | 2021-10-12 | 北京沃东天骏信息技术有限公司 | Information pushing method, device, equipment and storage medium |
CN112288520A (en) * | 2020-10-28 | 2021-01-29 | 北京每日优鲜电子商务有限公司 | Article information card pushing method and device, electronic equipment and computer readable medium |
CN113159830A (en) * | 2021-03-22 | 2021-07-23 | 广州宸祺出行科技有限公司 | Directional coupon issuing method and device for passenger grouping |
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Application publication date: 20170609 |
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