KR101853345B1 - Method and apparatus for computing expected cost of keyword advertisement - Google Patents

Abstract

The present invention relates to a method for estimating a fee for a keyword advertisement, a service apparatus for the same, and a recording medium on which a program for executing the method is recorded. Billing is calculated and reported, and the prediction and amount of the keyword selection by the open market sellers are automatically calculated in consideration of past data and keyword competition status, thereby helping to set an effective advertisement budget. In addition, since the average PPC for the keywords selected by the open market sellers is calculated through calculation of the bid price and the number of clicks of the keyword, the guide can be provided for determining the keyword bid price of the seller. Also, it is possible to prevent automatic termination of keyword advertisements, which may be caused due to insufficient balance, by suggesting a proper advertisement budget necessary for operating an open market seller's keyword advertisement. Also, even if the bid amount is increased due to excessive competition between advertisers, it is possible to maintain an appropriate level of advertising cost, and as a result, both advertisers and service providers providing keyword advertisement can satisfy both.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and apparatus for estimating a charge in a keyword advertisement,

The present invention relates to an electronic commerce, and more particularly, to a method for estimating a charge in a keyword advertisement that notifies a user of an estimated price on the day according to an expected number of clicks generated for each keyword for advertising an article sold in an open market, And a recording medium on which a program for executing the service apparatus is recorded.

A keyword advertisement refers to providing an advertisement related to a keyword input by a user in searching for various information such as news, knowledge, and products based on the Internet. At this time, the method of providing the advertisement related to the keyword may be such that a separate advertisement area is provided in a specific area of the page providing the search result, and the advertisement information of the advertiser is provided in the advertisement area.

These keyword ads are not provided to the unspecified majority, but rather to the users who requested the search with keywords related to the advertisement, so that only the potential customers who are likely to use the products or services provided by the advertiser It has been getting a lot of attention in recent years, and its application range is getting wider.

Sales of keyword advertisements are auctioned through bidding. As competition for particular keywords with a large number of user searches increases, advertising costs are charged too high compared to advertisements.

For example, a CPC (Cost Per Click) method and a Pay Per Click (PPC) method for calculating the advertisement cost according to the number of times a user selects advertisement information (for example, a link of an advertiser's web page) When the advertisement cost is calculated, a bid amount for the advertisement cost to be paid per one click of the advertisement information exposed through a specific keyword search is presented from a large number of advertisers, and the advertisement exposure position, Information is exposed to the user, and the advertisement cost is calculated based on the advertisement cost per click which is presented at the time of the bidding.

However, sellers of goods on open markets must constantly check the amount of money they are willing to pay for the ad, and then charge the necessary amount. As a result, the seller may automatically end the advertisement due to the lack of the charge amount. Therefore, there is a need for a reasonable billing method that can satisfy both the advertiser and the service provider providing the keyword advertisement.

Korean Registered Patent No. 10-0943527, February 12, 2010 (name: method of charging in keyword advertisement of online shopping mall)

An object of the present invention is to provide a method of estimating an expected charge in a keyword advertisement that can estimate and report a forecasted bill on the day according to a number of expected clicks to be generated for each keyword of a seller advertising an article in an open market, And a recording medium on which a program is recorded.

Another object of the present invention is to provide a method of estimating a charge in a keyword advertisement that can prevent an automatic termination of a PPC advertisement that may be caused by insufficient balance by suggesting a proper advertisement budget necessary for operating an open market seller's keyword advertisement, And a recording medium on which a service apparatus and a program for executing the service apparatus are recorded.

As a means for solving the above-mentioned problems, a service device for estimating a charge in a keyword advertisement according to an embodiment of the present invention includes a communication module for transmitting and receiving data on keyword advertisement, estimated billing and charge offer amount through a communication network, It is possible to simulate the number of clicks to be generated during one day by detecting the change status of the clicks of the day according to the keyword for advertising the goods sold in the open market, calculate the weight for the simulated clicks and the clicks for each day A forecasting module for estimating the number of clicks to be generated on the day of the week, calculating the predicted number of clicks and the average click information, and calculating a forecasted charge on the current day.

In the service device for estimating the expected charge in the keyword advertisement according to the present invention, a buffer amount corresponding to the estimated day-to-day charge calculated through the estimated charge calculation module is calculated, and a charge balance and a buffer amount for the keyword advertisement are calculated Calculating a required amount of money, and notifying the seller of the proposed charging amount corresponding to the calculated required amount.

In the method of estimating the charge in the keyword advertisement according to the embodiment of the present invention, the service device obtains the change status of the number of clicks for each day for each keyword for advertising an article sold in the open market, Calculating a weight for the number of simulated clicks and the number of clicks for each day of the service device to predict the number of clicks to be generated on the day of the week, and calculating a predicted number of clicks and average click information And estimating the same day's expected billing amount.

In addition, in the method of estimating the charge in the keyword advertisement according to the present invention, the average click information is calculated by calculating the bid price and the number of clicks on the previous day for each keyword in the PPC method.

Further, in the method of estimating the fee for a keyword advertisement according to the present invention, the step of predicting may include calculating a weight for the number of simulated clicks and the number of clicks for each day of the previous week, Further comprising the steps of:

Further, in the method of estimating the fee for a keyword advertisement according to the present invention, the step of predicting may include a step of calculating a click weight for each day as a total sum of clicks collected by a day of the week, And calculating the expected number of clicks on the next day based on the number of generated clicks considering the rate of change for each day of the week.

Further, in the method of estimating the fee for a keyword advertisement according to the present invention, it is preferable that, after the step of calculating, the service device transmits the information on the current estimated billing to the morning time zone and the keyword And notifies the seller when the charge balance for advertisement is exhausted.

In the method of estimating the fee for a keyword advertisement according to another embodiment of the present invention, the service device can grasp the change status of clicks for each day according to a keyword for advertising an article sold in an open market, Calculating a weight for the number of simulated clicks and the number of clicks for each day of the service device to predict the number of clicks to be generated on the day of the week; Calculating a buffer amount corresponding to the estimated billing on the same day as the service device is calculated; and calculating a charge amount and a buffer amount for the keyword advertisement to calculate a necessary amount, And notifying the seller of the proposed charging amount corresponding to the calculated necessary amount It shall be.

Further, in the method of estimating the charge in the keyword advertisement according to the present invention, the step of calculating includes the steps of the service device giving a buffer equal to a predetermined ratio of the expected billing on that day and determining the buffer amount in association with the buffer The method comprising the steps of:

In addition, in the method of estimating a charge in a keyword advertisement according to the present invention, the step of informing may further include the step of determining the charge amount as a charge amount by dividing a necessary amount of the predetermined amount of money by the service device.

The present invention also provides a method for solving the above-mentioned problems, comprising the steps of: simulating the number of clicks to be generated during one day by grasping the change status of clicks for each day of the day for each keyword for advertising an article sold in an open market; A step of calculating a weight for the number of simulated clicks and the number of clicks for each day to predict the number of clicks to be generated on the day of the week, and calculating a predicted day's charge based on the calculated estimated number of clicks and average click information A computer readable recording medium on which a program is recorded.

According to the present invention, it is possible to automatically set an advertisement budget by estimating an expected bill according to a keyword selection of an open market seller based on past data and keyword competition status.

In addition, since the average PPC for the keywords selected by the open market sellers is calculated through calculation of the bid price and the number of clicks of the keyword, the guide can be provided for determining the keyword bid price of the seller.

Also, it is possible to prevent automatic termination of keyword advertisements, which may be caused due to insufficient balance, by suggesting a proper advertisement budget necessary for operating an open market seller's keyword advertisement.

Also, even if the bid amount is increased due to excessive competition between advertisers, it is possible to maintain an appropriate level of advertising cost, and as a result, both advertisers and service providers providing keyword advertisement can satisfy both.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram showing a system for estimating a charge in a keyword advertisement according to an embodiment of the present invention; FIG.
2 is a diagram illustrating a configuration of a service apparatus according to an embodiment of the present invention.
3 is a flowchart for explaining a method of estimating a charge in a keyword advertisement according to an embodiment of the present invention.
4 is a flowchart for explaining a method of estimating a charge in a keyword advertisement according to another embodiment of the present invention.
FIGS. 5 and 6 are diagrams for explaining a method of estimating a charge in a keyword advertisement according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the present specification and claims should not be construed to be limited to ordinary or dictionary meanings and the inventor is not limited to the concept of terminology for describing his or her invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Hereinafter, a seller terminal according to an embodiment of the present invention will be described as a representative example of a mobile communication terminal connected to a communication network and capable of providing keyword advertisement through an open market. However, the terminal is not limited to a mobile communication terminal, , A multimedia terminal, a wire terminal, a fixed terminal, and an IP (Internet Protocol) terminal. Also, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile Internet device (MID), a smart phone, a desktop , a tablet PC, a notebook, And an information communication device, which can be advantageously used in a mobile terminal having various mobile communication specifications.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram showing a system for estimating a charge in a keyword advertisement according to an embodiment of the present invention; FIG.

Referring to FIG. 1, an estimated billing system 100 according to an exemplary embodiment of the present invention includes a seller terminal 10 for providing keyword advertisements for registering and selling goods in an open market, A service device 20 for notifying the seller terminal 10 of a required charge amount required for the advertisement based on the estimated charge, and the seller terminal 10, And a communication network 30 for connecting the service device 20 to the network. Hereinafter, the configuration of each device will be described in detail.

The communication network 30 performs a series of data transmission and reception operations for data transmission and information exchange between the seller terminal 10 and the service apparatus 20. [ The communication network 30 provides a channel for registering goods and advertising keywords in an open market provided by the service device 20 at the request of the seller terminal 10. [ Also, the communication network 30 receives information on the charge offer amount for the keyword advertisement from the service device 20 and transmits the information to the buyer terminal 10.

The seller terminal 10 can access the service apparatus 20 through the communication network 30. [ At this time, the seller terminal 10 can access the communication network 30 in various ways according to a protocol supporting connection. For example, the seller terminal 10 can access the communication network 30 through a fixed access method such as a digital subscriber line (DSL), a cable modem, and an Ethernet. In addition, the seller terminal 10 can access the communication network 30 through a mobile access method.

The seller terminal 10 may include an input unit, a display unit, a storage unit, a communication unit, and a control unit.

The input unit receives various information such as numbers and character information, sets various functions, and transmits a signal inputted in connection with the function control of the seller terminal 10 to the control unit. In addition, the input unit may include at least one of a keypad and a touchpad that generates an input signal according to a user's touch or operation. At this time, the input unit may be configured in the form of one touch panel (or touch screen) together with the display unit to simultaneously perform input and display functions. Further, the input unit may be any type of input means that can be developed in addition to an input device such as a keyboard, a keypad, a mouse, a joystick, and the like. In particular, the input unit inputs information for registering goods in an open market or selecting a keyword advertisement.

The display unit displays information on a series of operation states, operation results, and the like that occur while the seller terminal 10 performs the functions. In addition, the display unit can display menus of the seller terminal 10 and user data input by the user. Here, the display unit may be a liquid crystal display (LCD), a thin film transistor (TFT) LCD, an organic light emitting diode (OLED), a light emitting diode (LED), an active matrix organic LED (AMOLED), a flexible display A three-dimensional display (3-dimension), and the like. In this case, the display unit may be configured as a touch screen. When the display unit is formed as a touch screen, the display unit may perform some or all of the functions of the input unit. In particular, the display unit displays information about a keyword for searching for an article provided through an open market.

The storage unit is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores an application program necessary for the functional operation of the seller terminal 10. [

The communication unit performs a function of transmitting and receiving data through the communication network 30 with the service apparatus 20. [ Here, the communication unit includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying the received signal and down-converting the frequency. The communication unit may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). In particular, the communication unit connects with the service device 20, sells the goods through the open market, and transmits / receives all data for keyword advertisement. In addition, the communication unit receives the information on the charge offer amount provided from the service apparatus 20 and transmits the information to the control unit.

The control unit may be an operating system (OS) and a process unit for driving each configuration. In particular, the control unit accesses the open market at the request of the seller who sells the goods. Then, the control unit receives the information on the charge offer amount associated with the charge balance for the keyword advertisement provided from the service apparatus 20, and processes the settlement.

The service device 20 simulates the number of clicks to be generated during one day by grasping the state of the change in the number of clicks for each day of the day for each keyword for advertising an article sold in an open market. Here, the average click information is calculated by calculating the bid price and the number of clicks on the previous day for each keyword in the PPC method.

The service device 20 calculates a weight for the number of clicks simulated and the number of clicks for each day to predict the number of clicks to be generated on the day of the week. In addition, the service device 20 calculates a weight for the number of simulated clicks and the number of clicks per day of the previous week to predict the number of clicks to be generated on that week. Here, the service device 20 calculates the click weight for each day as the total sum of the clicks collected for each day of the week, and calculates the expected click number of the next day in consideration of the rate of change for each day based on the number of clicks generated the day before .

The service device 20 calculates the anticipated charge on the same day by calculating the predicted click number and the average click information. For example, assuming that the PPC of the A keyword is 0, the PPC of the B keyword is 2, the PPC of the B keyword is 2, and the P keyword of the C keyword is 1, the total PPC is 190 , The total number of clicks is 3, and the average PPC is calculated by dividing the total PPC (190) by the total number of clicks (3 times) and rounding down the decimal point to 70 won. Then, the anticipated charge calculation module 21 sets the number of simulations of the anticipated clicks on the day to 5, and calculates the anticipated charge of 350 on the same day by calculating the antecedent click PPC 70 and the anticipated click number on the day (simulation value 5) .

Then, the service device 20 transmits the information on the current day's billing to the seller in the morning time and the charge balance for advertising the keyword in a method such as a social network service (SNS), a short message service (SMS) Notify.

The service device 20 according to another embodiment of the present invention grasps the change status of clicks by time of day for each keyword for advertising an article sold in an open market and simulates the number of clicks to be generated during one day. Then, the service device 20 calculates a weight for the number of simulated clicks and the number of clicks for each day, predicts the number of clicks to be generated on the day of the week, calculates the estimated number of clicks and the average click information, .

The service device 20 calculates a buffer amount corresponding to the estimated day-on-day billing. At this time, the service field 20 gives a buffer of a predetermined ratio to the current day's billing, and determines the buffer amount in relation to the buffer. For example, when the charging balance for the current keyword advertisement is 9,900 won and the current billing amount is estimated at 24,500 won, the service device 20 sets the expected buffer ratio to 120% and the expected buffer ratio 120% Calculate the expected billing (24,500) and determine the buffer amount to be 29,400 won.

The service device 20 calculates a charge amount and a buffer amount for a keyword advertisement to calculate a necessary amount, and notifies the seller of a charge offer amount corresponding to the calculated required amount. Here, the service device 20 divides the required amount by a predetermined fixed amount, and determines the amount as the proposed charging amount. For example, when the buffer amount is determined to be 29,400 won, the service device 20 needs a charge amount of -19,500 won, which is the amount by which the buffer amount (29,400) is added or subtracted from the charge balance (9,900). Then, the service apparatus 20 changes the required amount (-19,500) to the absolute value and rounds the sum (3) by dividing the set unit value of 5,000 won by the decimal point (0.9) The value of 5,000 will be used to determine the proposed charge amount of 20,000 won.

Through this, it helps to set the effective budget by estimating the expected billing based on the keyword selection by the open market sellers automatically considering the past data and keyword competition situation. In addition, since the average PPC for the keywords selected by the open market sellers is calculated through calculation of the bid price and the number of clicks of the keyword, the guide can be provided for determining the keyword bid price of the seller. Also, it is possible to prevent automatic termination of keyword advertisements, which may be caused due to insufficient balance, by suggesting a proper advertisement budget necessary for operating an open market seller's keyword advertisement. Also, even if the bid amount is increased due to excessive competition between advertisers, it is possible to maintain an appropriate level of advertising cost, and as a result, both advertisers and service providers providing keyword advertisement can satisfy both.

2 is a diagram illustrating a configuration of a service apparatus according to an embodiment of the present invention.

2, the service apparatus 20 according to the embodiment of the present invention includes an estimated charging module 21, a charging proposal module 22, a communication module 23, and a storage module 24.

The anticipated billing calculation module 21 simulates the number of clicks to be generated during the day by grasping the change status of the click number for each day of the day for each keyword for advertising the article sold in the open market. Here, the average click information is calculated by calculating the bid price and the number of clicks on the previous day for each keyword in the PPC method.

The anticipated billing calculation module 21 calculates a weight for the simulated clicks and the clicks for each day to predict the number of clicks to be generated on the day of the week. In addition, the anticipated charge calculation module 21 calculates a weight for the number of simulated clicks and the number of clicks per day of the previous week to predict the number of clicks to be generated on that week. Here, the estimated charge calculating module 21 calculates the click weight for each day as the total sum of the clicks collected for each day of the week, and calculates the estimated click number of the next day based on the number of clicks generated on the previous day .

The anticipated charge calculation module 21 calculates the anticipated charge based on the calculated click count and average click information. For example, assuming that the PPC of the A keyword is 0, the PPC of the B keyword is 2, the PPC of the B keyword is 2, and the P keyword of the C keyword is 1, the total PPC is 190 , The total number of clicks is 3, and the average PPC is calculated by dividing the total PPC (190) by the total number of clicks (3 times) and rounding down the decimal point to 70 won. Then, the anticipated charge calculation module 21 sets the number of simulations of the anticipated clicks on the day to 5, and calculates the anticipated charge of 350 on the same day by calculating the antecedent click PPC 70 and the anticipated click number on the day (simulation value 5) .

Then, the estimated charging module 21 notifies the seller of the information on the current day billing to the seller when the charge balance for advertising the morning time zone and the keyword is exhausted by a method such as a social network service, a short message service, e-mail or the like.

The charge proposal module 22 grasps the change status of clicks by time of day on a keyword-by-keyword basis for advertising articles sold in the open market, and simulates the number of clicks to be generated during one day. The charging proposal module 22 calculates the number of simulated clicks and the weight for the number of clicks for each day to predict the number of clicks to be generated on the day of the week, calculates the predicted number of clicks and the average click information, .

The charge proposal module 22 calculates a buffer amount corresponding to the estimated day to day charge. At this time, the charge proposal module 22 assigns a predetermined amount of buffers to the anticipated charging on the same day, and determines the buffer amount in relation to the buffer. For example, when the charging balance for the current keyword advertisement is 9,900 won and the current billing amount is estimated at 24,500 won, the service device 20 sets the expected buffer ratio to 120% and the expected buffer ratio 120% Calculate the expected billing (24,500) and determine the buffer amount to be 29,400 won.

The charge proposal module 22 calculates the charge balance and the buffer amount for the keyword advertisement, calculates the necessary amount, and notifies the seller of the charge proposal amount corresponding to the calculated required amount. Here, the charge proposal module 22 divides the required amount by a predetermined amount, and determines the charge proposal amount. For example, when the buffer amount is determined to be 29,400 won, the service device 20 needs a charge amount of -19,500 won, which is the amount by which the buffer amount (29,400) is added or subtracted from the charge balance (9,900). Then, the service apparatus 20 changes the required amount (-19,500) to the absolute value and rounds the sum (3) by dividing the set unit value of 5,000 won by the decimal point (0.9) The value of 5,000 will be used to determine the proposed charge amount of 20,000 won.

The charge proposal module 22 notifies the seller of the charge proposal amount determined in accordance with the required amount. At this time, the charging proposal module 22 notifies the charging proposal amount by a method such as a social network service, a short message service, e-mail, or the like.

The communication module 23 communicates with the seller terminal 10 to transmit and receive information about the operation of the open market. In particular, the communication module 23 transmits and receives data on keyword advertisement, estimated billing, and proposed charging amount to and from the buyer terminal 10 through the communication network 30.

The storage module 24 stores all the programs for the functional implementation of the service device 20. [ In particular, the storage module 24 stores a program for predicting the expected billing on the same day and a program for calculating the proposed charge amount.

In addition, the service device 20 according to the embodiment of the present invention may include a search module and a payment module to provide a keyword advertisement through an open market.

The search module compares the keywords input from the buyers in the open market and searches for the corresponding goods.

The payment module can provide settlement screen information for the goods of the selected payment to the buyer terminal through the web page when the buyer is requested to settle the item to be purchased. At this time, on the payment screen displayed on the purchaser terminal, the payment module displays information on the purchaser (name of the purchaser, ID, contact phone number, etc.), information on the goods to be paid, amount of payment, Card, bank account deposit, real-time account transfer, cyber money, etc.) are selected by the purchaser. After all the necessary information of the payment screen is filled in and confirmed, the payment module performs the settlement process through an authentication procedure using an official certificate, a resident registration number, or a mobile phone authentication for the final settlement request by the purchaser.

Next, a method of estimating a charge in a keyword advertisement according to the present invention through the service apparatus 20 configured as described above will be sequentially described with reference to FIGS. 3 and 4. FIG.

3 is a flowchart for explaining a method of estimating a charge in a keyword advertisement according to an embodiment of the present invention.

Referring to FIG. 3, in the method of estimating the fee for a keyword advertisement according to the embodiment of the present invention, the service device 20 calculates the estimated time of the previous day for each keyword for advertising an article sold through the open market in step S11 Simulate the number of clicks that will occur during the day by identifying the change in the number of clicks per day. Here, the average click information is calculated by calculating the bid price and the number of clicks on the previous day for each keyword in the PPC method.

The service device 20 calculates the number of clicks simulated and the number of clicks per day in step S13, and predicts the number of clicks to be generated on the day of the week. In addition, the service device 20 calculates a weight for the number of simulated clicks and the number of clicks per day of the previous week to predict the number of clicks to be generated on that week. Here, the service device 20 calculates the click weight for each day as the total sum of the clicks collected for each day of the week, and calculates the expected click number of the next day in consideration of the rate of change for each day based on the number of clicks generated the day before .

The service device 20 calculates the estimated click charges and the average click information at step S15 to estimate the current day charge. For example, assuming that the PPC of the A keyword is 0, the PPC of the B keyword is 2, the PPC of the B keyword is 2, and the P keyword of the C keyword is 1, the total PPC is 190 , The total number of clicks is 3, and the average PPC is calculated by dividing the total PPC (190) by the total number of clicks (3 times) and rounding down the decimal point to 70 won. Then, the anticipated charge calculation module 21 sets the number of simulations of the anticipated clicks on the day to 5, and calculates the anticipated charge of 350 on the same day by calculating the antecedent click PPC 70 and the anticipated click number on the day (simulation value 5) .

Then, the service device 20 notifies the seller of the information on the current day billing to the seller when the charge balance for advertising the morning time zone and the keyword is exhausted by a method such as a social network service, a short message service, e-mail or the like.

Through this, it helps to set the effective budget by estimating the expected billing based on the keyword selection by the open market sellers automatically considering the past data and keyword competition situation. In addition, since the average PPC for the keywords selected by the open market sellers is calculated through calculation of the bid price and the number of clicks of the keyword, the guide can be provided for determining the keyword bid price of the seller. Also, it is possible to prevent automatic termination of keyword advertisements, which may be caused due to insufficient balance, by suggesting a proper advertisement budget necessary for operating an open market seller's keyword advertisement. Also, even if the bid amount is increased due to excessive competition between advertisers, it is possible to maintain an appropriate level of advertising cost, and as a result, both advertisers and service providers providing keyword advertisement can satisfy both.

4 is a flowchart for explaining a method of estimating a charge in a keyword advertisement according to another embodiment of the present invention.

Referring to FIG. 4, in the method of estimating a charge in a keyword advertisement according to another embodiment of the present invention, the service device 20 calculates the number of clicks per hour for each keyword for advertising an article sold through an open market And simulates the number of clicks to be generated during one day. Then, the service device 20 calculates a weight for the number of simulated clicks and the number of clicks for each day, predicts the number of clicks to be generated on the day of the week, calculates the estimated number of clicks and the average click information, .

The service device 20 calculates a buffer amount corresponding to the estimated day-to-day charge calculated in step S21. At this time, the service device 20 gives a buffer of a predetermined ratio to the current day's billing, and determines the buffer amount in association with the buffer. For example, when the charging balance for the current keyword advertisement is 9,900 won and the current billing amount is estimated at 24,500 won, the service device 20 sets the expected buffer ratio to 120% and the expected buffer ratio 120% Calculate the expected billing (24,500) and determine the buffer amount to be 29,400 won.

In step S23, the service device 20 calculates a charged amount and a buffer amount for the keyword advertisement, calculates a required amount, and notifies the seller of the proposed charging amount corresponding to the calculated required amount. Here, the service device 20 divides the required amount by a predetermined fixed amount, and determines the amount as the proposed charging amount. For example, when the buffer amount is determined to be 29,400 won, the service device 20 needs a charge amount of -19,500 won, which is the amount by which the buffer amount (29,400) is added or subtracted from the charge balance (9,900). Then, the service apparatus 20 changes the required amount (-19,500) to the absolute value and rounds the sum (3) by dividing the set unit value of 5,000 won by the decimal point (0.9) The value of 5,000 will be used to determine the proposed charge amount of 20,000 won.

The service device 20 notifies the seller of the charge offer amount determined in accordance with the required amount in step S25. At this time, the service device 20 notifies the charging amount of money by a method such as a social network service, a short message service, e-mail, or the like.

FIGS. 5 and 6 are diagrams for explaining a method of estimating a charge in a keyword advertisement according to an embodiment of the present invention.

Referring to FIG. 5, the number of clicks and the percentage of clicks by time period for estimating an expected billing amount of a keyword advertisement in an open market are shown. That is, the service device 20 grasps the change status of the click number for each day of the day for each keyword in order to advertise the keyword of the article sold in the open market, and data is obtained.

Referring to FIG. 6, the number of clicks per day collected for a week to predict the number of clicks to be generated in one day in the open market is shown. Then, the service device 20 simulates the expected number of clicks, calculates a weight for the number of simulated clicks and the number of clicks per day of the previous week, and predicts and counts the number of clicks to be generated on that week. For example, the service apparatus 20 subtracts 1 from the quotient of the number of clicks (15 times) on the previous Tuesday and the number of clicks on the previous Monday (12 times) on the previous week to calculate the rate of change in the number of clicks, . Then, the service device 20 calculates the expected number of clicks on the next day with the number of clicks (12 times) on the previous Monday, the divided portion (1.25) of the number of clicks on the previous Tuesday (15 times) .

The method of calculating the estimated charge in the keyword advertisement according to the present invention may be implemented in a form of software readable by various computer means and recorded in a computer-readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), a digital video disk (DVD) Includes a hardware device that is specially configured to store and execute program instructions such as a magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), a flash memory, do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be apparent to those skilled in the art. Furthermore, although specific terms are used in this specification and the drawings, they are used in a generic sense only to facilitate the description of the invention and to facilitate understanding of the invention, and are not intended to limit the scope of the invention.

According to the present invention, it is possible to calculate and report a forecasted charge on the day according to the estimated number of clicks generated for each keyword for advertising an article sold in an open market. Through this, it helps to set the effective budget by estimating the expected billing based on the keyword selection by the open market sellers automatically considering the past data and keyword competition situation. In addition, since the average PPC for the keywords selected by the open market sellers is calculated through calculation of the bid price and the number of clicks of the keyword, the guide can be provided for determining the keyword bid price of the seller. Also, it is possible to prevent automatic termination of keyword advertisements, which may be caused due to insufficient balance, by suggesting a proper advertisement budget necessary for operating an open market seller's keyword advertisement. Also, even if the bid amount is increased due to excessive competition between advertisers, it is possible to maintain an appropriate level of advertising cost, and as a result, both advertisers and service providers providing keyword advertisement can satisfy both. This is not only a possibility of commercialization or sales, but also a possibility of being industrially applicable since it is practically possible to carry out clearly.

10: Seller terminal 20: Service device 30: Communication network
21: Estimated charging module 22: Charging suggestion module 23: Communication module
24: Storage module 100: Estimated billing calculation system

Claims (11)

A service apparatus for performing a keyword advertisement on all keywords bidded by an advertiser and determining a proposed offer amount for the advertiser-specific keyword advertisement,
A communication module for transmitting and receiving data on keyword advertisement, estimated billing and charge offer amount through a communication network;
A forecasting module for estimating the number of clicks to be generated on the day of the week, calculating the predicted number of clicks and the average click information, And
A charging proposal module for determining a charging proposal amount based on the expected charging date and charging balance on the same day;
/ RTI >
The estimated charging module calculates,
The average click information is calculated by dividing the sum of the PPCs for each keyword by the sum of the number of clicks for each keyword based on the PPC and the number of clicks of each keyword of the advertiser and by calculating the predicted number of clicks and the average click information, Estimates the current day's billing amount for the keyword advertisement of all the keywords that are bid for the keyword advertisement. [Claim 2 is abandoned upon payment of the registration fee.] The system of claim 1,
A buffer amount is calculated by adding a predetermined amount of the buffer to the estimated billing on the day, a charge amount for the keyword advertisement and the buffer amount are calculated to calculate a necessary amount for charging, And determines a charging proposal amount. [Claim 3 is abandoned upon payment of the registration fee.] 2. The method of claim 1,
It is possible to simulate the number of clicks to be generated during the day by grasping the change status of the clicks of each day according to the keyword for advertising the goods sold in the open market and calculate a weight for the number of simulated clicks and clicks for each day And estimates the number of clicks that may occur on the day of the week. delete [Claim 5 is abandoned upon payment of registration fee.] 4. The method of claim 3,
Calculates a weight for the number of clicks per day of the simulated click and the previous week to predict the number of clicks to be generated on the week of the week, calculates a click weight for each day as the total sum of clicks collected for each day, Based on the number of clicks generated in each of the plurality of day-of-the-week. delete delete [8] has been abandoned due to the registration fee. The system of claim 2, wherein the charge suggestion module
And determines the charge amount as a charge offer amount by dividing the required amount by a predetermined fixed amount unit. [Claim 9 is abandoned upon payment of registration fee.] A method of estimating a charging fee and a charging proposal amount by a service device that determines a charging proposal amount for a keyword advertisement for each advertiser while performing a keyword advertisement for all keywords bidded by an advertiser,
Estimating a number of clicks to be generated on the day of the week;
Calculating the predicted number of clicks and the average click information to calculate a forecasted charge on the same day; And
Determining a charging proposal amount based on the expected charging on the same day and the charging balance;
Lt; / RTI >
The method of claim 1,
The average click information is calculated by dividing the sum of the PPCs for each keyword by the sum of the number of clicks for each keyword based on the PPC and the number of clicks of each keyword of the advertiser and by calculating the predicted number of clicks and the average click information, Wherein the estimated bid amount is calculated for the keyword advertisement of all the keywords that are bid for the keyword advertisement. [Claim 10 is abandoned upon payment of the registration fee.] 10. The method of claim 9,
Simulating the number of clicks to be generated during one day by identifying the change status of clicks by time of day for each keyword for advertising an article sold in an open market;
Further comprising:
The step of predicting
And calculating a weight for the number of simulated clicks and the number of clicks for each day to predict the number of clicks to be generated on the day of the week. [Claim 11 is abandoned upon payment of the registration fee.] 11. The method of claim 10, wherein the predicting step
Calculating a weight for the number of clicks of the simulated clicks and the number of clicks per day of the previous week to predict the number of clicks to be generated on the week of the week;
Calculating a click weight for each day as a total sum of clicks collected by the service device for each day of the week; And
Calculating expected number of clicks of the next day considering the rate of change of each day based on the number of clicks generated the day before by the service apparatus;
Further comprising the steps of: estimating the estimated charging amount and the charging proposal amount.

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