CN112288520A - Article information card pushing method and device, electronic equipment and computer readable medium - Google Patents
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Abstract
The embodiment of the disclosure discloses an article information card pushing method and device, electronic equipment and a computer readable medium. One embodiment of the method comprises: acquiring a user basic information set and a user value transfer information set in a preset time period; determining a user loyalty credit value set based on the user basic information set and the user value transfer information set; determining a value transfer related information set based on the user loyalty point value set; filling each value transfer related information in the value transfer related information set into a preset article information card to generate an article information card, so as to obtain an article information card set; and pushing each article information card in the article information card set to terminal display equipment of a corresponding user for display. The implementation method improves the activity degree of the user on the article information card pushing platform and the improvement of the network flow of the article information card pushing platform to a certain extent.
Description
Technical Field
The embodiment of the disclosure relates to the technical field of computers, in particular to a method and a device for pushing an article information card, electronic equipment and a computer readable medium.
Background
Item information card push, is a technique for pushing an electronic card related to item information (e.g., item discount information) to a user. At present, when article information card propelling movement, the mode that usually adopts is: indiscriminately push article information cards with completely consistent contents to all users.
However, when the article information card is pushed in the above manner, the following technical problems often exist:
firstly, the loyalty of the user to the article information card pushing platform is less considered, the article information card is difficult to push to the user according to different differences of the loyalty of the user, so that the loyalty of the user is slowly promoted, the activity degree of the user on the article information card pushing platform is difficult to improve, and the network flow of the article information card pushing platform is difficult to promote;
secondly, the factors considered when determining the loyalty of the user are single, so that the generated loyalty of the user is not accurate enough, and the value transfer related information and the article information card determined according to the loyalty of the user are difficult to promote the user to execute the value transfer operation, thereby being difficult to improve the transfer rate of the articles and the utilization rate of the storage space resources.
Disclosure of Invention
This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter. Some embodiments of the present disclosure provide an article information card pushing method, apparatus, electronic device and computer readable medium to solve one or more of the technical problems mentioned in the above background.
In a first aspect, some embodiments of the present disclosure provide an article information card pushing method, including: acquiring a user basic information set and a user value transfer information set in a preset time period, wherein the user basic information comprises: the user number, the identity label value, the above-mentioned user value shifts the information and includes: user number, value transfer mean. And determining a user loyalty credit value set based on the user basic information set and the user value transfer information set. And determining a value transfer related information set based on the user loyalty scoring value set. And filling each value transfer related information in the value transfer related information set into a preset article information card to generate an article information card, so as to obtain an article information card set. And pushing each article information card in the article information card set to terminal display equipment of a corresponding user for display.
In some embodiments, said determining a set of user loyalty credit values based on said set of user base information, said set of normalized registration length information, and said set of normalized user value transfer information comprises:
based on the user basic information, normalized registration duration information and normalized user value transfer information corresponding to the user number included in the user basic information, determining the user loyalty score value through the following formula:
wherein Score represents the user loyalty Score value, t represents normalized registration time included in the normalized registration time information, m represents a normalized value transfer mean value included in the normalized user value transfer information, c represents a normalized value transfer frequency included in the normalized user value transfer information, s represents normalized item sharing times included in the normalized user value transfer information, and I represents an identity tag value included in the user basic information.
In some embodiments, said mapping each normalized target user loyalty score value of said set of normalized target user loyalty score values to generate value transfer related information, resulting in a set of value transfer related information, comprises:
mapping the normalized target user loyalty credit value to generate value transfer related information by:
wherein, scoreaimIndicating the normalized target user loyalty score value, and account indicating the value transfer related information.
In a second aspect, some embodiments of the present disclosure provide an article information card pushing device, including: an obtaining unit configured to obtain a user basic information set and a user value transfer information set within a preset time period, wherein the user basic information includes: the user number, the identity label value, the above-mentioned user value shifts the information and includes: user number, value transfer mean. A first determining unit configured to determine a set of user loyalty credit values based on the set of user base information and the set of user value transfer information. And the second determining unit is configured to determine the value transfer related information set based on the user loyalty credit rating value set. And the filling unit is configured to fill each value transfer related information in the value transfer related information set into a preset article information card to generate an article information card, so as to obtain an article information card set. And the pushing unit is configured to push each article information card in the article information card set to a terminal display device of a corresponding user for display.
In a third aspect, some embodiments of the present disclosure provide an electronic device, comprising: one or more processors; a storage device having one or more programs stored thereon, which when executed by one or more processors, cause the one or more processors to implement the method described in any of the implementations of the first aspect.
In a fourth aspect, some embodiments of the present disclosure provide a computer readable medium on which a computer program is stored, wherein the program, when executed by a processor, implements the method described in any of the implementations of the first aspect.
The above embodiments of the present disclosure have the following advantages: the article information card pushed by the article information card pushing method of some embodiments of the disclosure promotes the promotion of the network traffic of the article information card pushing platform to a certain extent. Specifically, cause article information card propelling movement platform network traffic to be difficult to promote reason lies in: the loyalty of the user to the article information card pushing platform is less considered, and the article information card is difficult to push to the user according to different differences of the loyalty of the user. Based on this, the item information card pushing method of some embodiments of the present disclosure first determines the loyalty of the user through the user basic information set and the user value transfer information set. Value transfer related information is then determined based on the loyalty. And then, the article information card is pushed to the user according to the value transfer related information. This embodiment has realized promoting the promotion that user loyalty is faster to the different difference of user loyalty to the propelling movement article information card of user, has improved the promotion of user's active degree on article information card propelling movement platform and the promotion of article information card propelling movement platform network flow to a certain extent.
Drawings
The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and elements are not necessarily drawn to scale.
Fig. 1 is a schematic view of an application scenario of an item information card pushing method according to some embodiments of the present disclosure;
fig. 2 is a flow diagram of some embodiments of an item information card pushing method according to the present disclosure;
FIG. 3 is a flow diagram of further embodiments of an item information card push method according to the present disclosure;
FIG. 4 is a schematic structural diagram of some embodiments of an article information card pusher according to the present disclosure;
FIG. 5 is a schematic structural diagram of an electronic device suitable for use in implementing some embodiments of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings. The embodiments and features of the embodiments in the present disclosure may be combined with each other without conflict.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.
It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
Fig. 1 is a schematic diagram of an application scenario of an item information card pushing method according to some embodiments of the present disclosure.
In the application scenario of fig. 1, first, the computing device 101 may obtain a user basic information set 102 and a user value transfer information set 103 within a preset time period. Next, the computing device 101 may determine a set of user loyalty credit values 104 based on the set of user base information 102 and the set of user value transfer information 103. Computing device 101 may then determine value transfer related information set 105 based on the set of user loyalty credit values 104 described above. Then, the computing device 101 may populate each value transfer related information in the value transfer related information set 105 into a preset item information card to generate an item information card, resulting in an item information card set 106. Finally, the computing device 101 may push each item information card in the set of item information cards 106 to the terminal display device 107 of the corresponding user for display.
The computing device 101 may be hardware or software. When the computing device is hardware, it may be implemented as a distributed cluster composed of multiple servers or terminal devices, or may be implemented as a single server or a single terminal device. When the computing device is embodied as software, it may be installed in the hardware devices enumerated above. It may be implemented, for example, as multiple software or software modules to provide distributed services, or as a single software or software module. And is not particularly limited herein.
It should be understood that the number of computing devices in FIG. 1 is merely illustrative. There may be any number of computing devices, as implementation needs dictate.
With continued reference to fig. 2, a flow 200 of some embodiments of an item information card push method according to the present disclosure is shown. The article information card pushing method comprises the following steps:
In some embodiments, an executing subject (such as the computing device 101 shown in fig. 1) of the item information card pushing method may obtain the user basic information set and the user value transfer information set within the preset time period through a wired connection manner or a wireless connection manner. Wherein, the user basic information may include: user number, identity tag value. The user value transfer information may include: user number, value transfer mean (e.g., average amount placed per order). The user number can be used as a unique identification code of the user. The identity tag value described above may be used to characterize the identity class of the user. The preset time period may take the current time as the termination time.
As an example, the preset time period may be 30 days. The identity category can be common users, silver users, gold users and diamond users. The identity tag value may be 1, 2, 3, 4. A "1" may be used to characterize the user's identity category as "normal user". The identity category that "2" can be used to characterize a user is "silver user". "3" may be used to characterize the identity category of the user as "gold user". "4" may be used to characterize the user's identity category as "diamond user". The set of user basic information may be { [001, 1], [002, 2], [003, 3], [004, 4], [005, 1], [006, 3 }. The above-mentioned user value transfer information set may be { [001, 20-membered ], [002, 69-membered ], [003, 48-membered ], [004, 59-membered ], [005, 83-membered ], [006, 56-membered ] }.
In some optional implementation manners of some embodiments, the executing subject may obtain the user basic information set and the user value transfer information set within a preset time period in response to receiving the obtaining demand information for the user basic information set and the value transfer related information set. Wherein, the acquisition requirement information may be input by the user. In the implementation modes, the opportunity of determining and acquiring the user basic information set and the user value transfer information set is increased, the matching degree with an actual application scene is higher, and the applicability is stronger. In addition, the consumption of resources such as a memory and the like by a frequently executed method can be avoided.
In some embodiments, the execution body may determine the user loyalty points in the set of user loyalty point values based on the set of user base information and the set of user value transfer information by:
Score＝M×I。
wherein Score represents the user loyalty Score value. I represents an identity tag value included in the user basic information. M represents a value transition average included in the user value transition information.
As an example, the user basic information may be [001, 1 ]. The user value transfer information may be [001, 1, 20 ]. The user loyalty point value may be 20.
The set of user basic information may be { [001, 1], [002, 2], [003, 3], [004, 4], [005, 1], [006, 3 }. The above-mentioned user value transfer information set may be { [001, 20-membered ], [002, 69-membered ], [003, 48-membered ], [004, 59-membered ], [005, 83-membered ], [006, 56-membered ] }. The set of user loyalty credit values may be 20, 138, 144, 236, 83, 168.
In some embodiments, the execution subject may determine the value transfer related information in the value transfer related information set based on the user loyalty score value set by the following formula:
wherein, the count represents the value transfer related information. Score represents the above user loyalty Score value. i represents a serial number. P represents the number of user loyalty points in the set of user loyalty points. ScoreiIndicating the ith user loyalty point value in the set of user loyalty point values.
As an example, the above-described user loyalty point value may be 20. The value transfer related information may be 0.97 (the calculation process is as follows, and the calculation result retains two decimal places). The set of user loyalty credit values may be [20, 138, 144, 236, 83, 168 ]. The value transfer related information set may be [0.97, 0.87, 0.86, 0.77, 0.92, 0.84 ].
And 204, filling each value transfer related information in the value transfer related information set into a preset article information card to generate an article information card, so as to obtain an article information card set.
In some embodiments, the execution subject may fill each value transfer related information in the value transfer related information set into a preset article information card to generate an article information card, so as to obtain an article information card set. Wherein, the article information card is used for displaying the value transfer related information. The preset article information card may include a preset information display template.
As an example, the preset information presentation template may be "congratulations you get a discount right, available all over, valid period to 2020, 11, month and 10 days". The position of the star in the preset information display template is the position to which the value transfer related information needs to be filled. The value transfer related information may be 0.97. The information displayed in the corresponding item information card may be "congratulations for you to gain a discount of 0.97, available all over the field, and the validity period is up to 11/10/2020".
In some embodiments, the execution subject may push each item information card in the set of item information cards to a terminal display device of a corresponding user for display.
As an example, the above-mentioned item information card containing the content of "congratulations you obtain a discount of 0.97, are available all over the field, and have a validity period of 11/10/2020" may be pushed to the terminal display device of the user with the user number "001".
In some optional implementation manners of some embodiments, the executing body may control, in response to determining that the value transfer related information has been pushed to a corresponding terminal display device, display of the item value information in the terminal display device according to the value transfer related information.
As an example, the value transfer related information may be 0.97. The item value information (e.g., price) displayed in the above-described terminal display device may be updated to a product value of the item value information and 0.97.
The above embodiments of the present disclosure have the following advantages: the article information card pushed by the article information card pushing method of some embodiments of the disclosure promotes the promotion of the network traffic of the article information card pushing platform to a certain extent. Specifically, cause article information card propelling movement platform network traffic to be difficult to promote reason lies in: the loyalty of the user to the article information card pushing platform is less considered, and the article information card is difficult to push to the user according to different differences of the loyalty of the user. Based on this, the item information card pushing method of some embodiments of the present disclosure first determines the loyalty of the user through the user basic information set and the user value transfer information set. Value transfer related information is then determined based on the loyalty. And then, the article information card is pushed to the user according to the value transfer related information. This embodiment has realized promoting the promotion that user loyalty is faster to the different difference of user loyalty to the propelling movement article information card of user, has improved the promotion of user's active degree on article information card propelling movement platform and the promotion of article information card propelling movement platform network flow to a certain extent.
With further reference to fig. 3, a flow 300 of further embodiments of an item information card push method is illustrated. The process 300 of the item information card pushing method includes the following steps:
In some embodiments, an executing subject (such as the computing device 101 shown in fig. 1) of the item information card pushing method may obtain the user basic information set and the user value transfer information set within the preset time period through a wired connection manner or a wireless connection manner. Wherein, the user basic information may include: user number, identity tag value, registration duration. The user value transfer information may include: user number, value transfer mean (e.g., average amount placed per order), value transfer frequency (e.g., average number of times placed per week), number of item shares. The user number can be used as a unique identification code of the user. The identity tag value described above may be used to characterize the identity class of the user. The preset time period may take the current time as the termination time.
As an example, the preset time period may be 30 days. The identity category can be common users, silver users, gold users and diamond users. The identity tag value may be 1, 2, 3, 4. A "1" may be used to characterize the user's identity category as "normal user". The identity category that "2" can be used to characterize a user is "silver user". "3" may be used to characterize the identity category of the user as "gold user". "4" may be used to characterize the user's identity category as "diamond user". The set of subscriber basic information may be { [001, 1, 20 days ], [002, 2, 64 days ], [003, 3, 87 days ], [004, 4, 364 days ], [005, 1, 280 days ], [006, 3, 501 days ] }. The above-mentioned set of user value transfer information may be { [001, 20-membered, 1, 0], [002, 69-membered, 1, 0], [003, 48-membered, 2, 1], [004, 59-membered, 3, 2], [005, 83-membered, 0.2, 0], [006, 56-membered, 2, 1] }.
In some embodiments, the executing body may perform normalization processing on the registration duration included in each piece of user basic information in the user basic information set by using the following formula to generate normalized registration duration information, so as to obtain a normalized registration duration information set. The normalized registration duration information may include: and (4) numbering the users and normalizing the registration time.
Wherein t represents the normalized registration time length included in the normalized registration time length information. T represents a registration time period included in the user basic information. i represents a serial number. P represents the number of pieces of user basic information in the user basic information set.
As an example, the user basic information set may be { [001, 1, 20 days ], [002, 2, 64 days ], [003, 3, 87 days ], [004, 4, 364 days ], [005, 1, 280 days ], [006, 3, 501 days ] }. The normalized registration time length information set may be 001, 0, 002, 0.09, 003, 0.14, 004, 0.72, 005, 0.54, 006, 1.
In some embodiments, the execution subject may perform normalization processing on a value transfer mean, a value transfer frequency, and an article sharing frequency included in each user value transfer information in the user value transfer information set by using the following formula to generate normalized user value transfer information, so as to obtain a normalized user value transfer information set. The normalized user value transfer information may include: user number, normalized value transfer mean, normalized value transfer frequency, normalized item sharing number:
wherein m represents a normalized value transfer mean value included in the normalized user value transfer information. c represents a normalized value transfer frequency included in the normalized user value transfer information. s represents the normalized number of times of sharing of the item included in the normalized user value transfer information. M represents a value transition average included in the user value transition information. C represents a value transfer frequency included in the user value transfer information. S represents the number of times of sharing of the item included in the user value transfer information. i represents a serial number. P represents the number of user value transfer information in the user value transfer information set.
As an example, the above-described user value transfer information set may be { [001, 20-membered, 1, 0], [002, 69-membered, 1, 0], [003, 48-membered, 2, 1], [004, 59-membered, 3, 2], [005, 83-membered, 0.2, 0], [006, 56-membered, 2, 1] }. The above-mentioned normalized user value transfer information set may be { [001, 0, 0.29, 0], [002, 0.78, 0.29, 0], [003, 0.44, 0.64, 0.5], [004, 0.62, 1, 1], [005, 1, 0, 0], [006, 0.57, 0.64, 0.5 }.
In some embodiments, the execution body may determine the user loyalty score value based on the user basic information, normalized registration duration information and normalized user value transfer information corresponding to the user number included in the user basic information, and according to the following formula:
wherein Score represents the user loyalty Score value. t represents the normalized registration time length included in the normalized registration time length information. m represents a normalized value transfer mean included in the normalized user value transfer information. c represents a normalized value transfer frequency included in the normalized user value transfer information. s represents the normalized number of times of sharing of the item included in the normalized user value transfer information. I represents an identity tag value included in the user basic information.
As an example, the user basic information may be [001, 1, 20 days ]. The normalized registration duration information may be [001, 0 ]. The normalized user value transfer information may be [001, 0, 0.29, 0 ]. The user loyalty score value may be 0.00 (calculated as two decimal places). The set of subscriber basic information may be { [001, 1, 20 days ], [002, 2, 64 days ], [003, 3, 87 days ], [004, 4, 364 days ], [005, 1, 280 days ], [006, 3, 501 days ] }. The normalized registration time length information set may be { [001, 0], [002, 0.09], [003, 0.14], [004, 0.72], [005, 0.54], [006, 1] }. The normalized user value transfer information set may be { [001, 0, 0.29, 0], [002, 0.78, 0.29, 0], [003, 0.44, 0.64, 0.5], [004, 0.62, 1, 1], [005, 1, 0, 0], [006, 0.57, 0.64, 0.5 }. The set of user loyalty score values may be 0.00, 0.82, 3.17, 9.86, 0.00, 2.85.
In some embodiments, the execution main body may select a user loyalty point meeting a predetermined condition from the user loyalty point set as a target user loyalty point to obtain a target user loyalty point set. The predetermined condition may be that the user loyalty score value is greater than a median of the set of user loyalty score values.
As an example, the set of user loyalty score values may be [0.00, 0.82, 3.17, 9.86, 0.00, 2.85 ]. The median of the set of user loyalty credit values is 1.835. The set of target user loyalty credit values may be 3.17, 9.86, 2.85.
In some embodiments, the execution entity may normalize each of the plurality of target user loyalty score values to generate a normalized target user loyalty score value by:
wherein, scoreaimRepresenting the normalized target user loyalty credit value. ScoreaimIndicating the target user loyalty point value. i represents a serial number. Q represents the number of loyalty points of the target users in the loyalty point set of the target users. Scoreaim，iIndicating the i-th target user loyalty point value in the target user loyalty point value set.
As an example, the set of target user loyalty credit values may be [3.17, 9.86, 2.85 ]. The set of normalized target user loyalty score values may be [0.05, 1, 0 ].
In some embodiments, the executing entity may perform a mapping process on the normalized target user loyalty score value to generate value transfer related information according to the following formula:
wherein, scoreaimRepresenting the normalized target user loyalty credit value. The countdown indicates the value transfer related information.
As an example, the normalized target user loyalty score value described above may be 0.05. The value transfer related information may be 0.95 (the calculation process is as follows, and the calculation result retains two decimal places). The normalized target user loyalty score value set may be [0.05, 1, 0 ]. The value transfer related information set may be [0.95, 0.66, 0.95 ].
The above formulas in step 304 and step 307 are an inventive point of the embodiment of the present disclosure, and solve the technical problem mentioned in the background art, i.e., "it is difficult to improve the circulation rate of the articles and the utilization rate of the warehouse space resources". The factors that lead to the difficulty in improving the article turnover rate and the storage space resource utilization rate are as follows: the factors considered when determining the loyalty of the user are single, so that the generated loyalty of the user is not accurate enough, and further, the value transfer related information and the article information card determined according to the loyalty of the user are difficult to promote the user to execute the value transfer operation. If the factors are solved, the effects of promoting the article circulation rate and the storage space resource utilization rate can be achieved. To achieve this, the present disclosure introduces an identity tag value, a normalized registration duration, a normalized value transfer mean, a normalized value transfer frequency, and a normalized item sharing number, which jointly measure the loyalty of the user from multiple angles through the formula in step 304. The larger the value of the identity tag is, the higher the identity level of the user is, and the higher the activity and loyalty of the user on the article information card pushing platform is. The higher the normalized value transfer mean value is, the higher the normalized value transfer frequency is, and the more the normalized article sharing times are, it indicates that the higher the activity of the user on the article information card pushing platform is, the higher the loyalty of the user is. Therefore, the determined loyalty scoring value of the user can accurately represent the loyalty of the user. Then, the present disclosure generates corresponding value transfer related information for different user loyalty score values according to the generated more accurate user loyalty score value and the formula in step 307, so as to fill the value transfer related information into the preset item information card in the subsequent steps to generate the item information card. Thus, the pushed article information card is enabled to promote the user to perform the value transfer operation. Furthermore, the circulation rate of the articles and the utilization rate of the storage space resources are improved.
And 308, filling each piece of value transfer related information in the value transfer related information set into a preset article information card to generate an article information card, so as to obtain an article information card set.
In some embodiments, the specific implementation of step 308 and step 309 and the technical effect thereof can refer to step 204 and step 205 in the embodiments corresponding to fig. 2, which are not described herein again.
As can be seen from fig. 3, compared with the description of some embodiments corresponding to fig. 2, the flow 300 of the item information card pushing method in some embodiments corresponding to fig. 3 introduces the identity tag value, the normalized registration time, the normalized value transfer mean, the normalized value transfer frequency, and the normalized item sharing times, and jointly measures the loyalty of the user from multiple angles. The larger the value of the identity tag is, the higher the identity level of the user is, and the higher the activity and loyalty of the user on the article information card pushing platform is. The higher the normalized value transfer mean value is, the higher the normalized value transfer frequency is, and the more the normalized article sharing times are, it indicates that the higher the activity of the user on the article information card pushing platform is, the higher the loyalty of the user is. Therefore, the determined loyalty scoring value of the user can accurately represent the loyalty of the user. Then, according to the generated accurate user loyalty grade value, the method generates corresponding value transfer related information for different user loyalty grade values, so that the value transfer related information is filled into a preset article information card in the subsequent step to generate the article information card. Thus, the pushed article information card is enabled to promote the user to perform the value transfer operation. Furthermore, the circulation rate of the articles and the utilization rate of the storage space resources are improved.
With further reference to fig. 4, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides some embodiments of an article information card pushing device, which correspond to those of the method embodiments described above in fig. 2, and which can be applied to various electronic devices.
As shown in fig. 4, the article information card pushing device 400 of some embodiments includes: an acquisition unit 401, a first determination unit 402, a second determination unit 403, a filling unit 404, and a pushing unit 405. The obtaining unit 401 is configured to obtain a user basic information set and a user value transfer information set within a preset time period, where the user basic information includes: the user number, the identity label value, the above-mentioned user value shifts the information and includes: user number, value transfer mean. A first determining unit 402 configured to determine a set of user loyalty credit values based on the set of user base information and the set of user value transfer information. The second determining unit 403 is configured to determine a value transfer related information set based on the above-mentioned user loyalty credit rating value set. A filling unit 404 configured to fill each value transfer related information in the value transfer related information set into a preset article information card to generate an article information card, resulting in an article information card set. A pushing unit 405 configured to push each item information card in the item information card set to a terminal display device of a corresponding user for display.
It will be understood that the elements described in the apparatus 400 correspond to various steps in the method described with reference to fig. 2. Thus, the operations, features and resulting advantages described above with respect to the method are also applicable to the apparatus 400 and the units included therein, and will not be described herein again.
Referring now to FIG. 5, a block diagram of an electronic device (e.g., computing device 101 of FIG. 1)500 suitable for use in implementing some embodiments of the present disclosure is shown. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 5, electronic device 500 may include a processing means (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage means 508 into a Random Access Memory (RAM) 503. In the RAM503, various programs and data necessary for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
Generally, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 507 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, and the like; storage devices 508 including, for example, magnetic tape, hard disk, etc.; and a communication device 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 illustrates an electronic device 500 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 5 may represent one device or may represent multiple devices as desired.
In particular, according to some embodiments of the present disclosure, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, some embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In some such embodiments, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 508, or installed from the ROM 502. The computer program, when executed by the processing device 501, performs the above-described functions defined in the methods of some embodiments of the present disclosure.
It should be noted that the computer readable medium described in some embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In some embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In some embodiments of the present disclosure, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be embodied in the apparatus; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: acquiring a user basic information set and a user value transfer information set in a preset time period, wherein the user basic information comprises: the user number, the identity label value, the above-mentioned user value shifts the information and includes: user number, value transfer mean. And determining a user loyalty credit value set based on the user basic information set and the user value transfer information set. And determining a value transfer related information set based on the user loyalty scoring value set. And filling each value transfer related information in the value transfer related information set into a preset article information card to generate an article information card, so as to obtain an article information card set. And pushing each article information card in the article information card set to terminal display equipment of a corresponding user for display.
Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in some embodiments of the present disclosure may be implemented by software, and may also be implemented by hardware. The described units may also be provided in a processor, and may be described as: a processor includes an acquisition unit, a first determination unit, a second determination unit, a filling unit, and a pushing unit. The names of these units do not form a limitation to the unit itself in some cases, and for example, the acquiring unit may also be described as a "unit that acquires the user basic information set and the user value transfer information set within a preset time period".
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the embodiments of the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is made without departing from the inventive concept as defined above. For example, the above features and (but not limited to) technical features with similar functions disclosed in the embodiments of the present disclosure are mutually replaced to form the technical solution.
Claims (10)
1. An article information card pushing method comprises the following steps:
acquiring a user basic information set and a user value transfer information set in a preset time period, wherein the user basic information comprises: the user number, the identity label value, the user value transfer information includes: user number, value transfer mean;
determining a set of user loyalty credit values based on the set of user base information and the set of user value transfer information;
determining a set of value transfer related information based on the set of user loyalty credit values;
filling each value transfer related information in the value transfer related information set into a preset article information card to generate an article information card, so as to obtain an article information card set;
and pushing each article information card in the article information card set to terminal display equipment of a corresponding user for display.
2. The method of claim 1, wherein said determining a set of value transfer-related information based on said set of user loyalty credit values comprises:
selecting a user loyalty score meeting a preset condition from the user loyalty score set as a target user loyalty score to obtain a target user loyalty score set;
determining a set of value transfer related information based on the set of target user loyalty credit values.
3. The method of claim 1, wherein the obtaining of the user basic information set and the user value transfer information set within a preset time period comprises:
and in response to receiving the acquisition demand information aiming at the user basic information set and the value transfer related information set, acquiring a user basic information set and a user value transfer information set in a preset time period.
4. The method of claim 1, wherein the user base information further comprises: registering duration; the user value transfer information further includes: value transfer frequency, number of item shares.
5. The method of claim 4, wherein said determining a set of user loyalty credit values based on said set of user base information and said set of user value transfer information comprises:
normalizing the registration time length included in each piece of user basic information in the user basic information set to generate normalized registration time length information to obtain a normalized registration time length information set, wherein the normalized registration time length information includes: the user number and the registration time length are normalized;
normalizing the value transfer average value, the value transfer frequency and the article sharing times included in each user value transfer information in the user value transfer information set to generate normalized user value transfer information to obtain a normalized user value transfer information set, wherein the normalized user value transfer information comprises: the user number, the normalized value transfer mean value, the normalized value transfer frequency and the normalized article sharing times;
and determining a user loyalty credit value set based on the user basic information set, the normalized registration time length information set and the normalized user value transfer information set.
6. The method of claim 5, wherein said determining a set of value transfer-related information based on said set of target user loyalty credit values comprises:
normalizing each target user loyalty scoring value in the target user loyalty scoring value set to generate a normalized target user loyalty scoring value to obtain a normalized target user loyalty scoring value set;
and mapping each normalized target user loyalty scoring value in the normalized target user loyalty scoring value set to generate value transfer related information to obtain a value transfer related information set.
7. The method according to one of claims 1-6, wherein the method further comprises:
and in response to determining that the value transfer related information has been pushed to the corresponding terminal display device, controlling display of item value information in the terminal display device according to the value transfer related information.
8. An article information card pusher comprising:
an obtaining unit configured to obtain a user basic information set and a user value transfer information set within a preset time period, wherein the user basic information includes: the user number, the identity label value, the user value transfer information includes: user number, value transfer mean;
a first determination unit configured to determine a set of user loyalty credit values based on the set of user base information and the set of user value transfer information;
a second determination unit configured to determine a set of value transfer related information based on the set of user loyalty credit values;
a filling unit configured to fill each value transfer related information in the value transfer related information set into a preset article information card to generate an article information card, so as to obtain an article information card set;
the pushing unit is configured to push each article information card in the article information card set to a terminal display device of a corresponding user for display.
9. An electronic device, comprising:
one or more processors;
a storage device having one or more programs stored thereon;
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.
10. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements the method of any one of claims 1-7.
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