CN106228408A - Convenience store's television advertising sales promotion way - Google Patents
Convenience store's television advertising sales promotion way Download PDFInfo
- Publication number
- CN106228408A CN106228408A CN201610607689.3A CN201610607689A CN106228408A CN 106228408 A CN106228408 A CN 106228408A CN 201610607689 A CN201610607689 A CN 201610607689A CN 106228408 A CN106228408 A CN 106228408A
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- convenience store
- user
- sales promotion
- management system
- reward voucher
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0253—During e-commerce, i.e. online transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0268—Targeted advertisements at point-of-sale [POS]
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- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Development Economics (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention open a kind of convenience store television advertising sales promotion way, well can carry out sales promotion for convenience store, and the television advertising of strong interactivity is carried out convenience store and user, this way includes management control system based on high in the clouds, intelligent television equipment and user's intelligent mobile terminal, management control system is managed system, TV hardware management system, advertisement and client management system by convenience store and Subscriber Management System is constituted, and convenience store's management system includes that convenience store's data, reward voucher check and write off system and convenience store's extension system；TV hardware management system includes television equipment ID, TV actively playing program and television remote control system；Advertisement and client management system include that Quick Response Code generates system；The Quick Response Code issued in intelligent television equipment advertisement is as tie, it is preferential that user sweeps Quick Response Code acquisition cash, increases user's concern power to advertisement, it is thus achieved that preferably advertisement interaction effect, the use of reward voucher promotes again the sale of convenience store, so reaches the effect of multi-win.
Description
Technical field
The present invention relates to multimedia technology field, particularly relate to a kind of convenience store television advertising sales promotion way.
Background technology
Television advertising is traditional outdoor advertising mode by the way of the advantage capturing geographical position carries out advertisement broadcasting,
At present outdoor electronic screen, Focus building TV etc. are all this advertisement modes, but to be simple broadcast type force advertisement for this,
Along with decentration, the diversified trend of modern media, broadcast type forces the effect of advertisement to be increasingly ostracised, and due to electricity
Limited depending on the quantity of information of media, limited by time and space, it is impossible to transmit more user advertising information, also lack and audient
Between interactive means, the most do not possess sales promotion function.
Therefore, it is necessary to design a kind of new convenience store's television advertising sales promotion way, to solve above-mentioned technical problem.
Summary of the invention
For problem present in background technology, it is an object of the invention to provide the television advertising sales promotion of a kind of convenience store and do
Method, is chained up convenience store, advertiser, user tripartite, reaches the effect of three aspect multi-wins.
The technical scheme is that and be achieved in that: a kind of convenience store television advertising sales promotion way, including based on high in the clouds
Management control system, the intelligent television equipment being positioned at convenience store and convenience store's user's intelligent mobile terminal, wherein, described cloud
The management control system of end is managed system, TV hardware management system, advertisement and client management system and user by convenience store
Management system four part is constituted, and described convenience store management system includes that convenience store's data, reward voucher check and write off system and convenience store
Extension system；Described TV hardware management system includes that television equipment ID, TV actively playing program and television remote control system
System；Described advertisement and client management system include that Quick Response Code generates system, ad content management, user advertising behavior record and visitor
Family Online release advertisement；Subscriber Management System includes general user's data, registration subscriber data and VIP subscriber data；Described extensively
Accuse and Quick Response Code in client management system generates system and can generate with advertiser, convenience store, equipment tripartite's surface information
Quick Response Code, adds in television advertising content and is delivered in the intelligent television equipment specified, and convenience store user is by scanning intelligence
Quick Response Code on television equipment screen is linked to described Subscriber Management System, according to user profile and convenience store's information, advertisement
Information sends unique reward voucher to user, and user is sought to convenience store when paying by coupon number or Quick Response Code
Industry person shows that to be obtained with the cash that reward voucher specifies preferential, the reward voucher system of checking and writing off check and write off.
In technique scheme, described convenience store user's intelligent mobile terminal is smart mobile phone or panel computer.
In technique scheme, described convenience store data includes the title of convenience store, address, contact person and phone, sets
Standby ID.
In technique scheme, the described reward voucher system of checking and writing off include reward voucher check and write off management, reward voucher inquiry, preferential
Certificate is added up.
In technique scheme, described convenience store extension system includes that convenience store's list of the awarded announces inquiry, convenience store
Favor information is issued.
In technique scheme, described television remote control system controllable switch machine, volume, brightness, broadcasting are intercutted
Content.
In technique scheme, described Quick Response Code adds in television advertising content by WiFi or cable network transmission
In the intelligent television equipment specified.
In technique scheme, described general user's data is to pay close attention to, by wechat, the subscriber data obtained, and registration is used
Family data is that to obtain detailed user data, VIP subscriber data by registration be can to upgrade after registration user reaches necessarily to require
Become and authorize the VIP user entrusted.
In technique scheme, described way can be by recalling reward voucher without threshold reward voucher, big customer, specify business
Product reward voucher, quota connect single reward voucher, cash certificate is promoted in propagation, consumption lottery ticket, total mark of consumption certificate, interacting Question-Answer cash certificate eight
The mode of kind carries out convenience store's sales promotion.
In technique scheme, way can carry out the strongest interactive interactive advertisement convenience store and user.
Convenience store of the present invention television advertising sales promotion way, by being arranged on convenience store by intelligent television equipment, with in advertisement
The Quick Response Code issued is tie, and user can greatly add user couple by the way of sweeping Quick Response Code acquisition cash and be preferential
The concern power of advertisement, and more preferable advertisement interaction effect can be obtained by mobile network, the use of reward voucher is the most greatly
Promote the sale of convenience store, reach convenience store, advertiser, the effect of user three aspect multi-win.
Accompanying drawing explanation
Fig. 1 is convenience store of the present invention television advertising sales promotion way schematic diagram；
Fig. 2 is schematic flow sheet.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Describe, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments wholely.Based on this
Embodiment in invention, the every other reality that those of ordinary skill in the art are obtained under not making creative work premise
Execute example, broadly fall into the scope of protection of the invention.
As depicted in figs. 1 and 2, a kind of convenience store of the present invention television advertising sales promotion way, including based on high in the clouds
Management control system, the intelligent television equipment being positioned at convenience store and convenience store's user's intelligent mobile terminal.Convenience store's user's intelligence
Can mobile terminal can be smart mobile phone or panel computer, in the explanation of the present embodiment as a example by smart mobile phone.
Wherein, the management control system in described high in the clouds is managed system, TV hardware management system, advertisement and visitor by convenience store
Family management system and Subscriber Management System four part are constituted, and described convenience store management system includes convenience store's data, preferential
Certificate checks and writes off system and convenience store's extension system.Convenience store's data includes the title of convenience store, address, contact person and phone and equipment
These information of ID；The reward voucher system of checking and writing off includes that reward voucher checks and writes off management, reward voucher inquiry, reward voucher statistics；Described convenience store
Extension system includes that inquiry announced by convenience store's list of the awarded, convenience store's favor information is issued.
Described TV hardware management system includes that television equipment ID, TV actively playing program and television remote control system
System；Described television remote control system controllable switch machine, volume, brightness, broadcasting break-in content.
Described advertisement and client management system include that Quick Response Code generates system, ad content management, user advertising behavior note
Record and client's Online release advertisement；Subscriber Management System includes general user's data, registration subscriber data and VIP subscriber data.
Described general user's data is to pay close attention to, by wechat, the subscriber data obtained, and registration subscriber data is to be obtained by registration to use in detail
Family data, VIP subscriber data are can to upgrade to become after registration user reaches necessarily to require to authorize the VIP user entrusted.
After advertiser determines ad content, reproduction time, the frequency, advertisement and client management system combine convenience store's pipe
The information of reason system, TV hardware management system generates with advertiser, convenience store, the Quick Response Code of equipment tripartite's surface information,
Add in television advertising content.It is delivered in the intelligent television equipment specified by WiFi or cable network, by TV hardware
TV in management system actively playing program sets actively playing program and broadcasting content, and intelligent television equipment is main according to specifying
Dynamic playing program is set for content and plays.
Convenience store user is linked to system by using the Quick Response Code on smart mobile phone scanning intelligent television equipment screen
Subscriber Management System, sends unique reward voucher according to user profile and convenience store's information, advertising message to user, uses
Family shows to shop assistant when paying by coupon number or Quick Response Code that to be obtained with the cash that reward voucher specifies preferential,
The relevant preferential amount of money will be carried out checking and writing off clearing by the reward voucher system of checking and writing off in convenience store's management system.From this, user and system
Establishing contact, various interactivity, the advertisement of activeness are just set up with publicity.
Wherein it is possible to by recalling reward voucher without threshold reward voucher, big customer, specify cyber product coupons, quota to connect Dan You
Favour certificate, propagation popularization cash certificate, consumption lottery ticket, total mark of consumption certificate, eight kinds of modes of interacting Question-Answer cash certificate carry out convenience store's pin
Sell promotion.The strongest interactive interactive advertisement can be carried out convenience store and user.
Convenience store of the present invention television advertising sales promotion way has the advantages that
1. solve the problem that cannot expand Tape movement the Internet from traditional tv advertisement:
Traditional tv advertisement is owing to being unidirectional broadcast type propagation, it is impossible to being extended to mobile Internet, advertisement is propagated
Content, time etc. are all very restricted.Convenience store's television advertising inventive system, by the Quick Response Code containing customizing messages, makes
It is mutual that user sets up the information with system sweeping Quick Response Code when, is pushed to use by mobile Internet by the information of advertiser
Family.
2. solve user and identify broadcasting and point-to-point interactive playback problem:
Solve the certification of logical energy by user data management and the blueteeth network of convenience store's equipment or location positioning to use
The problem of scene, family on-demand content, it is possible to achieve user preengages the point-to-point interactive broadcasting playing content.Strengthen property of participation with
Interactive.
3. solve user's concern power problem to video playback advertisement:
User obtains cash FSI by barcode scanning, therefore changes user's attention rate to advertisement, by passive, quilt
It is forced to actively barcode scanning, obtains reward voucher.It is greatly improved power of influence and the propagation efficiency of advertisement.
4. solve the sales promotion to convenience store's commodity:
The obtained reward voucher of user can only use in the convenience store of barcode scanning, can buy anything, and obtain reward voucher
The compensation of designated amounts, must not cash, no change given.The reward voucher of convenience store divides eight kinds of different certificates, has: preferential without threshold
Certificate, big customer recall reward voucher, specify cyber product coupons, quota to connect single reward voucher, cash certificate is promoted in propagation, consumption lottery ticket,
Total mark of consumption certificate, interacting Question-Answer cash certificate.Can greatly promote the sale of convenience store.
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all essences in the present invention
Within god and principle, any modification, equivalent substitution and improvement etc. made, should be included within the scope of the present invention.
Claims (10)
1. convenience store's television advertising sales promotion way, it is characterised in that: include management control system based on high in the clouds, be positioned at just
Intelligent television equipment in profit shop and convenience store's user's intelligent mobile terminal, wherein, the management control system in described high in the clouds is by just
Li Dian management system, TV hardware management system, advertisement and client management system and Subscriber Management System four part are constituted,
Described convenience store management system includes that convenience store's data, reward voucher check and write off system and convenience store's extension system；Described TV hardware
Management system includes television equipment ID, TV actively playing program and television remote control system；Described advertisement and customer account management
System includes that Quick Response Code generates system, ad content management, user advertising behavior record and client's Online release advertisement；User manages
Reason system includes general user's data, registration subscriber data and VIP subscriber data；In described advertisement and client management system two
Dimension code generates system and can generate with advertiser, convenience store, the Quick Response Code of equipment tripartite's surface information, adds television advertising content
In and be delivered in the intelligent television equipment specified, convenience store user is by the Quick Response Code chain on scanning intelligent television equipment screen
Receive described Subscriber Management System, send to user unique according to user profile and convenience store's information, advertising message
Reward voucher, user is shown to convenience store shop assistant when paying by coupon number or Quick Response Code and is obtained with reward voucher
The cash of regulation is preferential, the reward voucher system of checking and writing off check and write off.
Convenience store the most according to claim 1 television advertising sales promotion way, it is characterised in that: described convenience store user intelligence
Mobile terminal is smart mobile phone or panel computer.
Convenience store the most according to claim 1 television advertising sales promotion way, it is characterised in that: described convenience store data includes
The title of convenience store, address, contact person and phone, device id.
Convenience store the most according to claim 1 television advertising sales promotion way, it is characterised in that: described reward voucher checks and writes off system
Management, reward voucher inquiry, reward voucher statistics is checked and write off including reward voucher.
Convenience store the most according to claim 1 television advertising sales promotion way, it is characterised in that: described convenience store extension system
Announce inquiry including convenience store's list of the awarded, convenience store's favor information is issued.
Convenience store the most according to claim 1 television advertising sales promotion way, it is characterised in that: described television remote controls system
System controllable switch machine, volume, brightness, broadcasting break-in content.
Convenience store the most according to claim 1 television advertising sales promotion way, it is characterised in that: described Quick Response Code adds TV
Ad content is delivered to by WiFi or cable network in the intelligent television equipment specified.
Convenience store the most according to claim 1 television advertising sales promotion way, it is characterised in that: described general user's data is
Paid close attention to the subscriber data obtained by wechat, registration subscriber data is to obtain detailed user data, VIP subscriber data by registration
It is can to upgrade to become after registration user reaches necessarily to require to authorize the VIP user entrusted.
Convenience store the most according to claim 1 television advertising sales promotion way, it is characterised in that: described way can pass through nothing
Threshold reward voucher, big customer recall reward voucher, specify cyber product coupons, quota to connect single reward voucher, propagation popularization cash certificate, consumption
Lottery ticket, total mark of consumption certificate, eight kinds of modes of interacting Question-Answer cash certificate carry out convenience store's sales promotion.
Convenience store the most according to claim 1 television advertising sales promotion way, it is characterised in that: described way can be just
Li Dian and user carry out the strongest interactive interactive advertisement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610607689.3A CN106228408A (en) | 2016-07-28 | 2016-07-28 | Convenience store's television advertising sales promotion way |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610607689.3A CN106228408A (en) | 2016-07-28 | 2016-07-28 | Convenience store's television advertising sales promotion way |
Publications (1)
| Publication Number | Publication Date |
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| CN106228408A true CN106228408A (en) | 2016-12-14 |
Family
ID=57534208
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610607689.3A Pending CN106228408A (en) | 2016-07-28 | 2016-07-28 | Convenience store's television advertising sales promotion way |
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| Country | Link |
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| CN (1) | CN106228408A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106874420A (en) * | 2017-01-24 | 2017-06-20 | 广州朗锐数字传媒科技有限公司 | A kind of audiobook acquisition methods and system based on paper book Quick Response Code |
| CN107239975A (en) * | 2017-06-08 | 2017-10-10 | 深圳消费物联科技有限公司 | It is a kind of that effect paying accurate advertisement realization method and system is pressed based on NFC |
| CN108573406A (en) * | 2018-04-10 | 2018-09-25 | 四川金亿信财务咨询有限公司 | Advertisement marketing system and method on a kind of line based on verification of registering |
| CN113469756A (en) * | 2021-09-03 | 2021-10-01 | 深圳市完美显示科技有限公司 | Advertisement putting control method and system |
| TWI749202B (en) * | 2018-03-29 | 2021-12-11 | 全家便利商店股份有限公司 | Shop guidance system and method |
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| CN102646247A (en) * | 2012-02-23 | 2012-08-22 | 北京普罗信科技有限公司 | Retail business new product marketing system and method adopting mobile terminal |
| CN105608606A (en) * | 2016-01-29 | 2016-05-25 | 英联（厦门）智能数据有限公司 | System and method for intelligent matched application of electronic coupons |
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2016
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Patent Citations (3)
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| CN102129645A (en) * | 2011-03-08 | 2011-07-20 | 孙亦嘉 | Oriented advertisement publishing platform and method |
| CN102646247A (en) * | 2012-02-23 | 2012-08-22 | 北京普罗信科技有限公司 | Retail business new product marketing system and method adopting mobile terminal |
| CN105608606A (en) * | 2016-01-29 | 2016-05-25 | 英联（厦门）智能数据有限公司 | System and method for intelligent matched application of electronic coupons |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106874420A (en) * | 2017-01-24 | 2017-06-20 | 广州朗锐数字传媒科技有限公司 | A kind of audiobook acquisition methods and system based on paper book Quick Response Code |
| CN107239975A (en) * | 2017-06-08 | 2017-10-10 | 深圳消费物联科技有限公司 | It is a kind of that effect paying accurate advertisement realization method and system is pressed based on NFC |
| CN107239975B (en) * | 2017-06-08 | 2023-05-02 | 深圳消费物联科技有限公司 | NFC-based pay-per-effect accurate advertisement implementation method and system |
| TWI749202B (en) * | 2018-03-29 | 2021-12-11 | 全家便利商店股份有限公司 | Shop guidance system and method |
| CN108573406A (en) * | 2018-04-10 | 2018-09-25 | 四川金亿信财务咨询有限公司 | Advertisement marketing system and method on a kind of line based on verification of registering |
| CN113469756A (en) * | 2021-09-03 | 2021-10-01 | 深圳市完美显示科技有限公司 | Advertisement putting control method and system |
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Application publication date: 20161214 |