CN102646247A - Retail business new product marketing system and method adopting mobile terminal - Google Patents
Retail business new product marketing system and method adopting mobile terminal Download PDFInfo
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- CN102646247A CN102646247A CN2012100419355A CN201210041935A CN102646247A CN 102646247 A CN102646247 A CN 102646247A CN 2012100419355 A CN2012100419355 A CN 2012100419355A CN 201210041935 A CN201210041935 A CN 201210041935A CN 102646247 A CN102646247 A CN 102646247A
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Abstract
The invention provides a retail business new product marketing system and method adopting a mobile terminal. The system comprises a background data center, a popularizing two-dimension code, an exchange two-dimension code, a commercial tenant terminal, a user mobile terminal and a communication network, wherein the commercial tenant terminal issues sales promotion activity information to the background data center using a sales promotion registration issuing module and obtains the popularizing two-dimension code and the exchange two-dimension code; a scanning code analysis module in the mobile terminal of a user shoots the popularizing two-dimension code to be online with the background data center and engaged with the sales promotion; and while exchange, the user operates the mobile terminal to shoot the exchange two-dimension code to be connected with the ground data center for confirmation of the commercial tenant terminal so as to achieve the exchange transaction. The system provided by the invention is reliable, effective and lower in cost.
Description
Technical field
The present invention relates to retail consumption trade information technical field, more specifically, relate to a kind of portable terminal such as smart mobile phone that adopts to realize the system and method for effective retrospective retail consumption industry new product marketing.
Background technology
Development and the increase day by day of people's income along with Chinese national economy have greatly improved people's living standard, and the industry of the retail of China consumption simultaneously also obtains swift and violent development.And when people's daily demand constantly strengthened with consumption, it is fierce more that the competition between the retail same trade becomes, and the growth point of businessman's profit and market share seem particularly important in the survival and development process of businessman.
Businessman's market share comes from the new product of continuous listing.New products & services can be brought the growth point of new profit for businessman.Businessman will let popular colony that new product or service are had impression, and certain understanding is arranged, and the consumer could consume.For reaching this purpose; Businessman is being to do one's utmost aspect the distribution new product; Through various medium, comprise TV, newspaper, outdoor advertising, SMS and printed advertising material etc., carry out a large amount of advertisings; And guide consumer groups are raised in the marketing activities such as preferential and free trial of converting into money with new product.
New product is preferential at a discount, is to businessman new listing or product of promoting mainly or service, provides voucher to the target consumer, and for the consumer provides the preferential discount on the price, or piggy-back promotion reaches the purpose of promoting new product in one period.
Free trial; Be businessman in order to promote new product or service, a limited number of free product in a period of time that the consumer releases is experienced, comprise on probation, foretaste, try to play etc.; Make the consumer deepen understanding, thereby be converted into long-term client product or service.The free trial activity generally needs the consumer that certain subscriber data is provided, and obtains to add the permission voucher of free trial activity in advance.
New product the advertising campaign preferential and on probation mode of carrying out of businessman has following problem usually at present:
At first, be difficult to search out suitable target consumer.The purpose of businessman's sales promotion is to attract new client, and still, present various medium channels are extensively to provide sales promotion basically, are difficult to the segmentation attribute according to the consumer, does targetedly for businessman and provides.Secondly, a large amount of sales promotion vouchers such as paper coupons are unfavorable for that the consumer carries.Because the annual issue that new product is all arranged in per every month season of businessman, various sales promotion placards are printed in a large number in batch and provided, consumer wants spends many very times therefrom to seek own interested commodity, and the sales promotion placard that also needs simultaneously to select is retained, and leaves behind easily or loses.
Once more; For the information that the new product granting need be registered, the consumer is from the protection to individual privacy, and the contact details that provide are imperfect often real; Cause businessman can't follow the trail of to the target customer; Can't be for the frequent customer provide the follow-up service of following, result of use can't be evaluated and tested especially, has run counter to new product and has provided the original intention of advertising campaign.
At last, the circulation of huge propaganda materials made of paper needs to consume a lot of trees, prints distribution propaganda material made of paper and expends a lot of energy again, is unfavorable for very much low-carbon environment-friendly.
And on the other hand, in China, the universal every one can have a machine already of mobile phone and the degree of carrying whenever and wherever possible.Particularly, make mobile phone break through this single function of making a phone call, become the mobile intelligent terminal that people carry along with the release of intelligent machine and 3G network.Surfing Internet with cell phone, cell phone reading, mobile phone social networks or the like have all changed people's life.Though independent mobile phone two-dimension code reads application, can read any sales promotion literal that is organized in the two-dimension code, when exchanging, trade company can't associate sales promotion exchange and user's background.How utilizing modern portable terminal and ICT, make the businessman of One's name is legion carry out not only convenient but also reliable believable new product marketing that can follow-up analysis to vast consumer, is a very big challenge, needs a perfect technical solution.
Summary of the invention
The technical matters that the present invention will solve is that the trade company for retail consumption industry provides a kind of safe and economic realization consumption industry new product marketing system and method.
For realizing above-mentioned purpose, one aspect of the present invention provides a kind of system, and comprise background data center, promote two-dimension code, exchange two-dimension code, merchant tenninal, customer mobile terminal, communication network, wherein:
Said background data center comprises trade company's administration module, trade safety management module, new product sales promotion processing module, user management module and central database.
Wherein said trade company administration module is used to manage the merchant information that comprises name of firm, address, managerial personnel, telephone number etc. of entering system.
Said trade safety management module is used to set the time site limitation rule of the reasonable new product sales promotion of user, issue transaction sequence number, exchange trading sequence number and exchange identifying code at random, thus guarantee the reliability of transaction.
Said new product sales promotion processing module is used for receiving trade company's new product sales promotion information, receives the user and exchanges coupling and management at the new product sales promotion and the new product of merchants.
Said user management module is used to manage the user profile that comprises address name, sex, mobile terminal number etc. of entering system.
Said centre data library module is used for the data storage and the backup of whole system.
Said popularization two-dimension code, be encoded recording trade company promotion message by background data center generate by the chequered with black and white rectangle square formation geometric figure of certain rule in plane distribution.
Said exchange two-dimension code, be encoded recording trade company redemption information by background data center generate by the chequered with black and white rectangle square formation geometric figure of certain rule in plane distribution.
Said merchant tenninal is that trade company accomplishes new product sales promotion information processed terminal device, comprises sales promotion registration release module, exchanges and confirm processing module and statistical effect analysis module.
Said sales promotion registration release module is used to handle typing, the submit operation of the new product advertising campaign of trade company.
Processing module is confirmed in said exchange, is used for the sales promotion exchange application that the process user portable terminal is submitted to.
Said statistical effect analysis module is used for accomplishing the data statistic analysis of trade company's advertising campaign.
Said customer mobile terminal is the information terminal apparatus that is used for mobile data applications, comprises user interface, sales promotion adding and present exchange module and sweeps a yard analysis module.
The said yard analysis module of sweeping is used for accomplishing camera focusing and the Image Acquisition to promoting two-dimension code or exchanging the two-dimension code shooting process, and resolves and promote two-dimension code or exchange the merchant information of working out in the image in 2 D code.
Said sales promotion adding and present are exchanged module, and pass through the message exchange of communication network and background data center, accomplish user's sales promotion adding or present and exchange operation.
Said subscriber interface module is used for the interface display and the user interaction process of customer mobile terminal client.
Said communication network is the communication network of said background data center and said merchant tenninal and said customer mobile terminal.
In the said system, said popularization two-dimension code and exchange two-dimension code are based on the two-dimension code of QR code system, and the two can be same two-dimension code.
In the said system, said popularization two-dimension code is optional, and the user can pass through said customer mobile terminal, receives the new product sales promotion information that said background data center pushes, and on said customer mobile terminal, directly response adds the advertising campaign of trade company.
In the said system, said customer mobile terminal is a smart mobile phone, and said merchant tenninal is smart mobile phone, PC, panel computer, cashier's machine and other information terminal apparatus.
In the said system, said merchant tenninal, said customer mobile terminal are connected through mobile communications network with background data center.
According to a further aspect in the invention, a kind of realization based on said system method that reliable and effective new product sales promotion is used is provided also, has comprised the following steps:
Trade company uses said merchant tenninal to register to said background data center, submits name of firm, address to, information such as telephone number, contact person;
After trade company's registration, communicate by letter with said background data center, issue new product advertising campaign information such as preferential or on probation through said sales promotion registration release module;
Said background data center is that trade company coding generates the popularization two-dimension code corresponding with advertising campaign and exchanges two-dimension code, supplies said merchant tenninal demonstration or printing;
The user uses said customer mobile terminal to register to said background data center, submits market segments information such as subscriber directory number and sex, age, income to;
Through sweeping yard analysis module shooting and resolving said popularization two-dimension code, the code value information after the parsing is sent said background data center through said communication network to the user with said portable terminal;
Said background data center receives data, by said new product sales promotion processing module said portable terminal is carried out Data Matching through the code value of said communication network transmission and the advertising campaign by said merchant tenninal issue in the said central database then;
According to the checking of transaction controlling mechanism, the data after the checking are returned said customer mobile terminal through said communication network to data through said trade safety management module, exchange resume module through said sales promotion adding and present, make the user add the advertising campaign of trade company;
When the user carries out the exchange of sales promotion present, take the exchange two-dimension code of trade company with said customer mobile terminal, resolve coded data, through said communication network, submit to the said new product sales promotion processing module of said background data center, the application exchange;
The said new product sales promotion processing module inspection user's of said background data center exchange code value and the coupling of promoting code value;, return then and exchange sequence number and exchange identifying code at random according to the checking of transaction risk controlling mechanism through said trade safety management module to said user terminal;
Trade company will exchange through the said trade company of said merchant tenninal and confirm module; Carry out exchanges data with said background data center through said communication; Confirm that on-the-spot user of taking place exchanges the exchange sequence number and exchange identifying code of operation, to user's provision present;
At last, trade company according to user's market segments attribute and record of conversion, accomplishes the statistical study of this advertising campaign effect through said statistical effect module.
In the said method, also comprise step: after the completion of present exchange trading, trade company makes the inner voucher of exchanging, and record date, exchange sequence number, exchange identifying code use as inner POS book keeping operation.
In the said method, also comprise step: trade company through background data center, provides the user feedback questionnaire to adding and having exchanged sales promotion user preferential or on probation, and the investigation user is to the suggestion of sales promotion.
In the said method; It is optional that the user takes the new product advertising campaign of popularization two-dimension code adding trade company through customer mobile terminal; The user can pass through customer mobile terminal, receives the new product sales promotion information that background data center pushes, and the directly advertising campaign of response adding trade company.
This system and method can provide omnibearing modern new product sales promotion solution for the trade company of various retail consumption industries, and it has the following advantages:
1, convenient credible
The present invention has realized the combination of planar bar code technology, portable terminal and the sales promotion of retail new product, makes that the safety that yard analysis module can utilize two-dimension code and background data center to provide of sweeping on the portable terminal is supported, becomes safe and reliable new product sales promotion and uses.The consumer is easy to carry, and the cycle of businessman's issue new product sales promotion is very short, can issue at any time, and all be very convenient for businessman and user.
2, economic environmental protection
Because the present invention adopts the record of portable terminal completion new product sales promotion operation and appraises and decides, a large amount of propaganda materials made of paper no longer need print in businessman, so greatly reduce businessman's cost.On the other hand, use paper less, protected trees again, saved Environmental costs.
3, be widely used
The present invention can be used to various manufacturers and businessman's new product sales promotion is used, and for example consumes brand vendor, food and drink, coffee-house, department stores, supermarket or the like.
Description of drawings
Fig. 1 is the Organization Chart that adopts the retail trade new product marketing system of portable terminal.
Fig. 2 is one of the process flow diagram that adopts the retail trade new product marketing method of portable terminal.
Fig. 3 be adopt portable terminal retail trade new product marketing method process flow diagram two.
Fig. 4 be adopt portable terminal retail trade new product marketing method process flow diagram three.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer, below in conjunction with accompanying drawing, to the retail new product inventive system and the method further explain of a practical implementation case according to the present invention.Should be appreciated that concrete example described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The retail dealer is developing new product under the competition situation of more and more fierce energetically, carries out the issue of new product and promotes marketing, enlarges the volume of the flow of passengers of oneself.But traditional sales promotion can't be followed the trail of the target customer, can't the follow-up service of following be provided for the frequent customer, and result of use can't be evaluated and tested especially.
The present invention has effectively utilized portable terminal technology and planar bar code technology, through the background data center system, a kind of intelligent new product inventive system based on portable terminal that can be used by many retail trade companies and consumers in general realized is provided.
As shown in Figure 1.This system mainly is made up of following components: comprise background data center, promote two-dimension code, exchange two-dimension code, merchant tenninal, customer mobile terminal and communication network.
Promoting two-dimension code 101 is the identification of taking pictures that is used to accept customer mobile terminal; Particular geometric figure by background data center generates is pressed the chequered with black and white rectangle square formation of certain rule in plane distribution; The two-dimension code of the promotion data information of record trade company issue; It is fast to have recognition speed, characteristics such as comprehensive recognition.Promote the new product sales promotion processing module 502 that two-dimension code 101 submits to background data center by sales promotion registration release module 401 and generate according to the merchant information coding, unique relevant with the trade company advertising campaign.Trade company can be with promoting two-dimension code 101; Print or be presented in the new product advertisement of trade company; Comprise that newspapers and periodicals, outdoor advertising, the advertisement of public transport vehicle body platform, electronic curtain display ads and trade company print on the popularization data of distribution voluntarily; Supply the consumer to use customer mobile terminal 103 identifications, so that add the new product advertising campaign or the plan of trade company.
Exchanging two-dimension code 102 is to be used to accept the identification of taking pictures that the consumer uses customer mobile terminal; Particular geometric figure by background data center generates is pressed the chequered with black and white rectangle square formation of certain rule in plane distribution; The two-dimension code of the exchange promotion data information of record trade company issue; It is fast to have recognition speed, characteristics such as comprehensive recognition.Exchange two-dimension code 102 and generate according to the merchant information coding by sales promotion registration release module 401, unique relevant with the trade company advertising campaign.
Customer mobile terminal 103 is by sweeping yard analysis module 301, and sales promotion adding and present are exchanged module 302, and subscriber interface module 303 is formed.
Sweep yard analysis module 301 and be responsible for the camera of operation customer mobile terminal, focus on to take and promote two-dimension code 101 or exchange two-dimension code 102, and the captured code value of responsible analyzing and processing.
Sales promotion adding and present are exchanged module 302 and are carried out alternately with background data center 105, according to the two-dimension code data of identification, on user terminal 103, accomplish sales promotion and the operation of exchanging new product.
Sales promotion registration release module 401 is mutual with background data center 105, accomplishes the management and the issue of trade company's sales promotion, generates the relevant two-dimension code of trade company's advertising campaign.
Exchange and confirm that processing module 402 and background data center 105 are mutual, when the user uses customer mobile terminal 103 identifications to exchange two-dimension code, exchange affirmation in merchant tenninal by trade company.
Statistical effect analysis module 403 is responsible for the dynamic queries and the effect analysis of trade company's advertising campaign.
Centre data library module 501 is responsible for secure storage management user and merchant information.
New product sales promotion processing module 502 is responsible for handling the advertising campaign that merchant tenninal 104 is sent, sales promotion adding and redemption request that accepted user portable terminal 103 sends.
Trade company's administration module 504 is responsible for trade company from registration and the management of merchant tenninal 104 to the merchant information of background data center 105 submissions.
Trade safety management module 505 is responsible for exchanging regular supervisory user portable terminal 103 according to sales promotion and is sent; The sales promotion of being handled by new product sales promotion processing module 502 adds or exchanges application whether meet rule; Meet rule and let pass, do not meet rule and warn, notice customer mobile terminal 103 and merchant tenninal 104; And consumption metering sequence number is provided, exchanges acknowledged sequence number and exchanges identifying code to customer mobile terminal 103 and merchant tenninal 104, accomplish transaction.
An embodiment according to the new product marketing system and the method for portable terminal of the present invention; Sales promotion registration release module 401 in trade company's operation merchant tenninal 104; Carry out the issue of sales promotion, distributing data is delivered to new product sales promotion processing module 502 through communication network; By background data center produce one with trade company unique relevant popularization two-dimension code 101 with exchange two-dimension code 102, and in merchant tenninal 104 demonstrations and printing.
Have a mind to add the user of trade company's advertising campaign; In the environment of the popularization two-dimension code 101 that trade company is arranged, operation customer mobile terminal 103 starts user interface 303; Taking lens is aimed at popularization two-dimension code 101; Handle through sweeping 301 identifications of yard analysis module, the new product sales promotion processing module 502 that the two-dimentional code value after the identification is delivered to background data center 105 through communication network is handled, and the trade safety management module 505 of being responsible for system monitoring adds this sales promotion examines affirmation.Simultaneously, the user also can pass through customer mobile terminal, receives the new product sales promotion information that background data center pushes, and adds trade company's advertising campaign or plan.
Then, it is preferential or on probation that the user can arrive the exchange sales promotion of shops of businessman, operation customer mobile terminal 103; Start user interface 303, taking lens is aimed at exchanged two-dimension code 102, two-dimentional code value is handled through sweeping 301 identifications of yard analysis module; Exchange module 302 by sales promotion adding and present and pass through communication network; Deliver to the new product sales promotion processing module 502 of background data center 105, carry out present and exchange operation, be responsible for the exchange safety management module 505 of system monitoring simultaneously this exchange is examined; Exchange affirmation module 402 through the trade company terminal and confirm, exchange successfully.
Persons of ordinary skill in the art may appreciate that said popularization two-dimension code and exchange the two-dimension code that two-dimension code is based on the QR code system, the two can be same two-dimension code.
Those having ordinary skill in the art will appreciate that; Said popularization two-dimension code is optional, and the user can pass through said customer mobile terminal, receives the new product sales promotion information that said background data center pushes; And on said customer mobile terminal, directly response adds the advertising campaign of trade company.
Persons of ordinary skill in the art may appreciate that said customer mobile terminal is a smart mobile phone, said merchant tenninal is smart mobile phone, PC, cashier's machine, panel computer and other information terminal apparatus.
Persons of ordinary skill in the art may appreciate that said merchant tenninal is smart mobile phone, PC, panel computer, cashier's machine and other information terminal apparatus.
Persons of ordinary skill in the art may appreciate that said merchant tenninal, said customer mobile terminal are connected through mobile communications network with background data center.
Said system can provide a kind of convenient effective method for the new product sales promotion of retail consumption industry trade company.The existing example that is applied as that adopts this method granting trial product to carry out sales promotion with the floride-free whitening toothpaste novel product of a kind of top grade describes.
In the whole nation, the toothpaste brand in many transnational and native country is arranged at present, Market competition.Toothpaste producer must weed out the old and bring forth the new, and extends volume growth.Because most consumer is accustomed to using the toothpaste of oneself knowing, and generally can not buy not used toothpaste variety easily, therefore freely distributing small-sized dress on probation is the conventional means that the toothpaste new product is promoted.
But the granting of toothpaste dress on probation is autotelic, must be distributed to the possible targeted customer that consuming capacity is arranged, and can reach so just that Try before you buy, transforms consumer's effect.
Receive condition and limitation of the technology, the toothpaste brand sends the shoppers' guide scene to distribute in market general merchandise shops for general except all kinds of medium are advertised at present, and the user is also will register the information of receiving the people at the neck trial product.This mode is distributed inaccurate, the user profile error, and also cost is high, and the space has greatly improved.
Adopt the present invention, the floride-free whitening toothpaste product of this top grade can effectively utilize the smart mobile phone and the two-dimension code of producer in people's hand, the advertising campaign on probation of completion product.
At first, the manufacturer of the floride-free whitening toothpaste of this top grade through PC and browser, opens the background data center of new product marketing and registers, and submits producer's title to, address, telephone number, relevant informations such as contact person and operation license; Issue the activity of high-grade floride-free whitening toothpaste new product free trial then, obtain background data center and distribute to this movable popularization two-dimension code on probation and exchange two-dimension code.
Producer can provide the propaganda materials of the popularization two-dimension code that contains this activity on probation in the brand shop of oneself, can also contain the advertisement of this popularization two-dimension code through directed media publication such as internet, newspapers and periodicals, aviation medium.Like this, in promote products, also the approach that makes things convenient for that adds activity on probation is provided to the targeted customer.In addition, producer also can push the free trial information of the floride-free whitening toothpaste of this top grade through the new product background data center of marketing to the cellphone subscriber that new product marketing client has been installed.
The targeted customer is the free trial information of the floride-free whitening toothpaste of this top grade of response on mobile phone directly, and it is on probation movable to add, and also can adopt following shooting to promote the approach of two-dimension code, and it is on probation movable to add.
The targeted customer is after seeing the advertisement that this popularization two-dimension code is arranged on the medium such as internet, newspapers and periodicals, aviation medium; Can start new product marketing cell-phone customer terminal; Start and sweep code function; The popularization two-dimension code that taking lens the is aimed at high-grade floride-free whitening toothpaste identification of taking pictures, the popularization activity data of high-grade floride-free the whitening toothpaste just mobile phone through the user are sent to background data center and do to carry out the activity of new product sales promotion and user's matching treatment, and result is returned user mobile phone client.Like this, the user has just added the promotion plan of trade company, has obtained the qualification on probation of the floride-free whitening toothpaste of this kind top grade, and can inquire the record of application on probation through cell-phone customer terminal.
The user will freely receive the dress on probation of the floride-free whitening toothpaste of this top grade; Can arrive this toothpaste brand brand shop shop or market special counter, operating handset clicks startup new product marketing cell-phone customer terminal; Click in user interface and to sweep a yard button; Start and to sweep code function, taking lens is aimed at exchanged two-dimension code, the two-dimension code data just mobile communication module through the user are sent to background data center and do try out qualification testing and exchange processing.
At this moment, this toothpaste brand attendant can find the operation of this user's toothpaste dress exchange on probation in merchant tenninal, just can provide the toothpaste trial product to the user after the affirmation, exchanges smoothly and accomplishes.
Like this, this toothpaste brand is on probation through the mobile phone sales promotion, has attracted new target customers, has reached the purpose of sales promotion on probation.More usefully can pass through background data center, understand and participate in client on probation, can understand client's feedback through forms such as survey return visits subsequently, improve product better.
Persons of ordinary skill in the art may appreciate that in said system and only use as an example with the marketing of toothpaste new product, and unrestricted.According to other embodiments of the invention, also can be that department stores new product marketing is used, the supermarket new product is marketed application etc., and the application of the new product of other retail industry situations marketing.
Based on one aspect of the present invention, the invention also discloses a kind of method that realizes reliable convenient new product marketing application based on portable terminal.Mainly comprise like Fig. 2, Fig. 3, following key step shown in Figure 4:
At first, from step 1001 beginning, businessman's operation merchant tenninal 104 is carried out businessman's registration to background data center 105, submits Business Information to, connects step 1002 below;
In step 1002, businessman's operation merchant tenninal 104 is submitted new product sales promotion application through communication network to background data center 105, connects step 1003 below;
In step 1003; Background data center is received businessman's sales promotion application; Promote two-dimension code 101 and exchange two-dimension code 102 for businessman dynamically generates, and will promote two-dimension code 101 through communication network and send to merchant tenninal 104, connect step 1004 below with exchange two-dimension code 102;
In step 1004, businessman operation merchant tenninal put it over two-dimension code 101 with exchange two-dimension code 102.To promote two-dimension code 101,,, connect step 1005 below through issues such as various billboard medium, TV media, electronic display curtain medium with product advertising;
In step 1005, during trade company's advertising campaign was carried out, the consumer can sweep sign indicating number with mobile phone and add sales promotion, connects step 2001 below;
In step 2001, the user operates user terminal 103 and downloads new product sales promotion client, carries out user's registration through communication network to background data center 105, submits user profile to, connects step 2002 below;
In step 2002, the user holds customer mobile terminal 103 in the indoor or outdoor environment of the popularization two-dimension code 101 that businessman's issue is arranged, and promotes two-dimension code 101 with the scanning of new product sales promotion cell-phone customer terminal, participates in the advertising campaign of businessman, connects step 2003 below;
In step 2003, background data center 105 receives the data that customer mobile terminals 103 add the sales promotion applications, and new product sales promotion through background data center 105 and trade safety management module and businessman's sales promotion release news and mate checking, connect step 2004 below;
In step 2004, after background data center 105 checkings, successfully add trade company's promotion plan through communication network notice customer mobile terminal 103, connect step 2005 below;
In step 2005, the user successfully adds trade company's promotion plan, can arrive shops of businessman and exchange sales promotion, and businessman waits consumer's exchange according to the promotion plan of issue in shops, connects step 3001 below;
In step 3001, the user locates to businessman, and the operation customer mobile terminal is taken and exchanged two-dimension code 102, carries out sales promotion and exchanges application, connects step 3002 below;
In step 3002; Background data center 105 receives the user and exchanges application; Mate authentication in background data center 105 through new product sales promotion and trade safety management module and businessman's sales promotion issue and redemption information, user's qualification is verified, connect step 3003 below;
In step 3003, according to system requirements, judge whether to satisfy sales promotion and exchange, if do not satisfy the exchange condition then connect step 3007 process ends; If satisfy exchange then connect step 3004;
In step 3004, background data center 102 is accomplished the safety certification that sales promotion is exchanged, and trade company confirms that on merchant tenninal 104 connection backstages operation is exchanged in user's sales promotion, connects step 3005 below;
In step 3005, trade company provides sales promotion to the user and exchanges, and carries out the sales promotion registration, accomplishes promotion plan and accomplishes, and connects step 3006 below;
In step 3006, trade company can classify according to the user data that system provides in merchant tenninal 104, carries out the statistics and analysis of sales promotion situation, understands the effect of sales promotion, finishes to step 3007.
Persons of ordinary skill in the art may appreciate that said method can also comprise the following steps:
After the completion of present exchange trading, trade company makes the inner voucher of exchanging, and record date, exchange sequence number, exchange identifying code use as inner POS book keeping operation.
Trade company through background data center, provides the user feedback questionnaire to adding and having exchanged sales promotion user preferential or on probation, and the investigation user is to the suggestion of sales promotion.
In the said method; The user is optional through the step that customer mobile terminal shooting popularization two-dimension code adds trade company's new product advertising campaign; The user can pass through customer mobile terminal, receives the new product sales promotion information that background data center pushes, and the directly advertising campaign of response adding trade company.
Endeavour the middle-grade Sichuan cuisine restaurant of vegetable innovation below with a family, the step that adopts method of the present invention to use the form of reward voucher to carry out the new product marketing activity is example, describes.
The target in this restaurant is constantly to release the vegetable of innovation, through reaction and the feedback of a person sponging on an aristocrat to vegetable, understands a person sponging on an aristocrat's taste, and does one's utmost to understand client's background, thereby shoots the arrow at the target, and solicits customers or business with the vegetable that client likes.But this restaurant faces the problem that client generally dare not attempt new dish and can't follow the tracks of client.
Adopt method of the present invention, this restaurant can be through providing the new product reward voucher, and stimulating customer is to the trial of new vegetable, and can obtain customer subdivision information, and carry out return visit investigation afterwards.
At first, the terminal device that can surf the Net through PC, panel computer etc. in this Sichuan cuisine restaurant to the registration of new product marketing background data center, is submitted relevant informations such as restaurant name, address, telephone number, contact person and operation license to.
After this restaurant registration, just can submit the information of the reward voucher of the new vegetable in a plurality of restaurants through merchant tenninal to, for example: " swamp eel bean vermicelli, 48 yuan of original costs, 28 yuan of present prices.Every with the preferential portion of certificate." then background data center be popularization two-dimension code that this restaurant generates reward voucher and exchange two-dimension code.Trade company can print through PC and exchange two-dimension code, is arranged in cashier; Inside and outside the shop, put up simultaneously opening and have the sales promotion bulletin of promoting two-dimension code, can also pass through billboard in internet, newspapers and periodicals, vehicles vehicle body, the station, public transport subway station, two-dimension code is promoted in the distribution of TV or the like media, propagates new vegetable and preferential activity.Communication network also can be passed through to the consumer through new product marketing backstage in this restaurant, pushes this favor information to the consumer.
To this restaurant vegetable users interest, see the popularization two-dimension code in restaurant after, operating handset; Start new product marketing client, taking lens aimed at the popularization two-dimension code of vegetable, identify promotion message after; Deliver to background data center and accomplish obtaining of reward voucher, add the sales promotion of this vegetable.
Obtain the reward voucher except promoting two-dimension code with the mobile phone shooting, user mobile phone client can receive the corresponding preferential action message that the backstage promotes, and it is preferential directly in cell-phone customer terminal, to respond the adding sales promotion.
Have a meal when the user comes this restaurant, selected " swamp eel bean vermicelli " this sales promotion vegetable.During checkout; Does waiter point out the user that the mobile phone reward voucher is arranged? The user is operating handset happily; Two-dimension code is exchanged in the shooting identification that starts new product marketing client; Data are sent to the checking processing that background data center is made reward voucher through user's mobile communication module, owing to the user has realized having obtained this reward voucher, so demonstrate 20 yuan preferential and identifying code.
At this moment, the restaurant attendant confirms that at merchant tenninal inspection coupon redemption identifying code identifying code is correct, so collect 20 yuan of dinners cost less to the user, this mobile phone reward voucher is accomplished from getting to join to use smoothly.
Like this, this Sichuan cuisine restaurant has attracted new client through the mobile phone sales promotion, has stablized the frequent customer, has obtained good sale.And, more usefully can understand new patron more accurately through the sales promotion analytic function, be customer service better.
Through above description taken together with the accompanying drawings; One of ordinary skill in the art will appreciate that; The present invention has made full use of customer mobile terminal, in conjunction with two-dimension code and merchant tenninal, and the security mechanism of utilizing background data center to provide; Reduced the cost and risk of retail new product marketing effectively, had than the large economy benefit.
Should be noted that and understand, under the situation that does not break away from the desired the spirit and scope of the present invention of accompanying Claim, can make various modifications and improvement the present invention of above-mentioned detailed description.Therefore, the scope of the technical scheme of requirement protection does not receive the restriction of given any specific exemplary teachings.
Claims (9)
1. a retail trade new product marketing system and method that adopts portable terminal.This system comprises background data center, promotes two-dimension code, exchanges two-dimension code, merchant tenninal, customer mobile terminal and communication network.Said background data center is made up of trade company's administration module, trade safety management module, new product sales promotion processing module, user management module and central database; Said merchant tenninal is made up of statistical effect analysis module, exchange affirmation processing module and sales promotion registration release module; Said customer mobile terminal comprises user interface, sales promotion adding and present exchange module and sweeps a yard analysis module composition.Wherein:
Said background data center comprises trade company's administration module, trade safety management module, new product sales promotion processing module, user management module and central database.
Wherein said trade company administration module is used to manage the merchant information that comprises name of firm, address, managerial personnel, telephone number etc. of entering system.
Said trade safety management module is used to set the time site limitation rule of the reasonable new product sales promotion of user, issue transaction sequence number, exchange trading sequence number and exchange identifying code at random, thus guarantee the reliability of transaction.
Said new product sales promotion processing module is used for receiving trade company's new product sales promotion information, receives the user and exchanges coupling and management at the new product sales promotion and the new product of merchants.
Said user management module is used to manage the user profile that comprises address name, sex, mobile terminal number etc. of entering system.
Said centre data library module is used for the data storage and the backup of whole system.
Said popularization two-dimension code, be encoded recording trade company promotion message by background data center generate by the chequered with black and white rectangle square formation geometric figure of certain rule in plane distribution.
Said exchange two-dimension code, be encoded recording trade company redemption information by background data center generate by the chequered with black and white rectangle square formation geometric figure of certain rule in plane distribution.
Said merchant tenninal is that trade company accomplishes new product sales promotion information processed terminal device, comprises sales promotion registration release module, exchanges and confirm processing module and statistical effect analysis module.
Said sales promotion registration release module is used to handle typing, the submit operation of the new product advertising campaign of trade company.
Processing module is confirmed in said exchange, is used for the sales promotion exchange application that the process user portable terminal is submitted to.
Said statistical effect analysis module is used for accomplishing the data statistic analysis of trade company's advertising campaign.
Said customer mobile terminal is the information terminal apparatus that is used for mobile data applications, comprises user interface, sales promotion adding and present exchange module and sweeps a yard analysis module.
The said yard analysis module of sweeping is used for accomplishing camera focusing and the Image Acquisition to promoting two-dimension code or exchanging the two-dimension code shooting process, and resolves and promote two-dimension code or exchange the merchant information of working out in the image in 2 D code.
Said sales promotion adding and present are exchanged module, and pass through the message exchange of communication network and background data center, accomplish user's sales promotion adding or present and exchange operation.
Said subscriber interface module is used for the interface display and the user interaction process of customer mobile terminal client.
Said communication network is the communication network of said background data center and said merchant tenninal and said customer mobile terminal.
2. system according to claim 1 is characterized in that, said popularization two-dimension code is the two-dimension code of accord with Q R code system with exchanging two-dimension code, and the two can be same two-dimension code.
3. system according to claim 1 is characterized in that, said popularization two-dimension code is optional; The user can pass through said customer mobile terminal; Receive the new product sales promotion information that said background data center pushes, and on said customer mobile terminal, directly response adds the advertising campaign of trade company.
4. system according to claim 1 is characterized in that said customer mobile terminal is a smart mobile phone, and said merchant tenninal is smart mobile phone, PC, panel computer, cashier's machine and other information terminal apparatus.
5. system according to claim 1 is characterized in that, said merchant tenninal, said customer mobile terminal are connected through mobile communications network with said background data center.
6. the method based on the realization retail trade new product marketing of the said system of claim 1 comprises the following steps:
Trade company uses said merchant tenninal to register to said background data center, submits name of firm, address to, information such as telephone number, contact person;
After trade company's registration, communicate by letter with said background data center, issue new product advertising campaign information such as preferential or on probation through said sales promotion registration release module;
Said background data center is that trade company coding generates the popularization two-dimension code corresponding with advertising campaign and exchanges two-dimension code, supplies said merchant tenninal demonstration or printing;
The user uses said customer mobile terminal to register to said background data center, submits market segments information such as subscriber directory number and sex, age, income to;
Through sweeping yard analysis module shooting and resolving said popularization two-dimension code, the code value information after the parsing is sent said background data center through said communication network to the user with said portable terminal;
Said background data center receives data, by said new product sales promotion processing module said portable terminal is carried out Data Matching through the code value of said communication network transmission and the advertising campaign by said merchant tenninal issue in the said central database then;
According to the checking of transaction controlling mechanism, the data after the checking are returned said customer mobile terminal through said communication network to data through said trade safety management module, exchange resume module through said sales promotion adding and present, make the user add the advertising campaign of trade company;
When the user carries out the exchange of sales promotion present, take the exchange two-dimension code of trade company with said customer mobile terminal, resolve coded data, through said communication network, submit to the said new product sales promotion processing module of said background data center, the application exchange;
The said new product sales promotion processing module inspection user's of said background data center exchange code value and the coupling of promoting code value;, return then and exchange sequence number and exchange identifying code at random according to the checking of transaction risk controlling mechanism through said trade safety management module to said user terminal;
Trade company will exchange through the said trade company of said merchant tenninal and confirm module; Carry out exchanges data with said background data center through said communication; Confirm that on-the-spot user of taking place exchanges the exchange sequence number and exchange identifying code of operation, to user's provision present;
At last, trade company according to user's market segments attribute and record of conversion, accomplishes the statistical study of this advertising campaign effect through said statistical effect module.
7. method according to claim 6 is characterized in that, also comprises step:
After the completion of present exchange trading, trade company makes the inner voucher of exchanging, and record date, exchange sequence number, exchange identifying code use as inner POS book keeping operation.
8. method according to claim 6 is characterized in that, also comprises step:
Trade company through background data center, provides the user feedback questionnaire to adding and having exchanged sales promotion user preferential or on probation, and the investigation user is to the suggestion of sales promotion.
9. method according to claim 6 is characterized in that, also comprises step:
It is optional that the user adds trade company's new product advertising campaign through customer mobile terminal shooting popularization two-dimension code, and the user also can pass through customer mobile terminal, receives the new product sales promotion information that background data center pushes, and the directly advertising campaign of response adding trade company.
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