CN101131758A - Merchandise sales promotion managing system using two-dimensional code and use method thereof - Google Patents
Merchandise sales promotion managing system using two-dimensional code and use method thereof Download PDFInfo
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- CN101131758A CN101131758A CNA200610062314XA CN200610062314A CN101131758A CN 101131758 A CN101131758 A CN 101131758A CN A200610062314X A CNA200610062314X A CN A200610062314XA CN 200610062314 A CN200610062314 A CN 200610062314A CN 101131758 A CN101131758 A CN 101131758A
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Abstract
A commodity sales promotion manager system using two-dimension code and its application method, the system includes the first Terminal Server used to produce two-dimension code, the medium used to receive, save and show two-dimension code, the identification and read device of the two-dimension code, the second Terminal Server used to resolve the two-dimension code and the display unit. The application method includes the following steps; the user ask for gaining a two-dimension code to the ISP internet; the ISP internet produces the two-dimension code in the first Terminal Server according to the request and sends it to the medium; the user identify and read the gained two-dimension code in the identification and read device by using the medium; the information is sent to the second Terminal Server after being identified and read ; the display unit display the information provided by the second Terminal Server. It can not only save the cost for the ISP internet, but also promote the user to take part in the sales promotion, realizing good sales promotion effect.
Description
Technical field
The present invention relates to a kind of merchandise sales promotion managing system and application process thereof, especially a kind of merchandise sales promotion managing system and application process thereof that uses two-dimension code.
Background technology
Two-dimension code is a kind of coding techniques based on optics recognition image, advantage such as a kind of new information stores and transmission technology, have that memory space is big, cost performance is high, data acquisition and recognition make things convenient for.This technology has been applied in a plurality of fields such as national defence, public safety, communications and transportation, health care, industry, commerce, finance, customs and governability at present, and in Japan and Korea S market, use in the existing very ripe market of this series products.China Ministry of Information Industry is official approval promulgation close matrix sign indicating number (Compact Matrix is called for short the CM sign indicating number), two two-dimensional bar code code system electronic standards of grid matrix sign indicating number (Grid Matrix is called for short GM).
The means of service provider organization's advertising campaign in the market mainly concentrate on methods such as distribution leaflet, printed coupons, making member card, cost height not only, caused the waste of part resource again, and user's participation degree of convenience and enthusiasm is not very high, thereby causes advertising campaign can not reach the maximized effect of interests.
Summary of the invention
In view of the above problems, be necessary to provide a kind of merchandise sales promotion managing system that uses two-dimension code, this management system can design neatly according to different advertising campaigns, avoided the service provider constantly to issue work such as leaflet, printed coupons, making member card, reduced the wasting of resources widely, also reduced enterprise cost for organizing advertising campaign.
Also be necessary to provide a kind of application process that uses the merchandise sales promotion managing system of two-dimension code, the utilization of this method can participate in the advertising campaign user more easily, and can give full play to user's participation enthusiasm, thereby reach a good promotion effect.
A kind of merchandise sales promotion managing system of two-dimension code that uses comprises: in order to generate first terminal server of two-dimension code, in order to receive, the media of storage and two-dimensional code display, can correctly distinguish the recognizing apparatus of two-dimension code, in order to second terminal server of resolving two-dimension code with have the display device of Presentation Function, this media is to pass through short message mode, the multimedia message mode, network download, the transmission of cable data line, any mode obtains two-dimension code in the wireless network transmission on first terminal server, this recognizing apparatus is by infrared, bluetooth, communication or RS-232 (RS-232 is the interface standard of the serial data communication of U.S.'s electronic industries alliance formulation) such as (802.11 802.11 is WLAN standard) wireless network, any mode of wire communication modes such as cable links to each other with second terminal server 4, and this display device is by infrared, bluetooth, 802.11 communication or RS-232 such as wireless network, any mode links to each other with second terminal server in any mode of wire communication modes such as cable.
A kind of application process of the merchandise sales promotion managing system of two-dimension code that uses may further comprise the steps: the user sends the request that obtains a two-dimension code by voice, written, network or other modes to the service provider; The service provider generates two-dimension code with related promotion information according to request on first terminal server; The user distinguishes the two-dimension code that is obtained by using media on two dimension code reading equipment; After the recognizing apparatus recognition information is sent to second terminal server; Display device shows relevant information according to the information that second terminal server provides.
After adopting such system and method, the service provider can be integrated into the advertising campaign information of oneself organizing in the specific two-dimension code by merchandise sales promotion managing system, this two-dimension code can be obtained by the user again very simple and easily, thereby directly just saved service provider oneself and removed the cost that designs, print and provide, and two-dimension code is integrated specific favor information in generative process, it is well preferential that the user is obtained, can improve user's enthusiasm again, thereby realize good promotion effect.
Description of drawings
Fig. 1 uses the system architecture diagram of a preferred implementation of the merchandise sales promotion managing system of two-dimension code for the present invention;
Fig. 2 uses the process flow diagram of a preferred implementation of application process of the merchandise sales promotion managing system of two-dimension code for the present invention.
Embodiment
Please refer to shown in Figure 1, the present invention uses the system architecture of merchandise sales promotion managing system one preferred implementation of two-dimension code, this system comprises in order to generate first terminal server 1 of two-dimension code, can receive, the media 2 of storage and two-dimensional code display, can correctly distinguish the recognizing apparatus 3 of two-dimension code, in order to second terminal server 4 of resolving two-dimension code with have the display device 5 of Presentation Function.
In this system in order to first terminal server 1 that generates two-dimension code, the recognizing apparatus 3 that can correctly distinguish two-dimension code, all be to manage and use in order to second terminal server 4 of resolving two-dimension code and display device 5 by the service provider with Presentation Function.
This first terminal server 1 is common computer server, this server 1 can insert in the internet, also can be arranged in some LAN (Local Area Network), one two-dimension code is installed on this server 1 generates software, this software generates unique two-dimension code according to the user by the request that internet or LAN (Local Area Network) send over, and this two-dimension code has write down the data by the specific favor information of service provider's design.
This media 2 is meant and can receives, the mobile terminals of storage and two-dimensional code display, mobile phone for example, personal digital assistant (personal digital assistant is called for short PDA).
This media 2 is to have obtained the two-dimension code of specific favor information integrated by short message mode, multimedia message mode, network download, the transmission of cable data line, wireless network transmission or other transmission modes on first terminal server 1, and there are not specific communications protocol in this media 2 and first terminal server 1.
This recognizing apparatus 3 has CCD (charge-coupled image sensor), CMOS (CMOS (Complementary Metal Oxide Semiconductor) semiconducting), CIS (contact image sensor) or other have the recognizing apparatus of recognition two-dimension code function for conventional, and the information that this recognizing apparatus 3 obtains is the picture information of two-dimension code.
This recognizing apparatus 3 is that any mode by communications such as infrared, bluetooth, 802.11 wireless networks or wire communication modes such as RS-232, cable links to each other with second terminal server 4.
This recognizing apparatus 3 also can directly be made one with second terminal server 4.
This second terminal server 2 is common computer servers, this server 2 can insert in the internet, also can be arranged in some LAN (Local Area Network), one two-dimension code is installed on this server 2 resolves software, this software is resolved the 2 D code information that recognizing apparatus 3 provides, and restores and be transferred to display device 5 with the specific favor information that will write down in the two-dimension code.
This display device 5 can be the display with Presentation Function, also can be printing device.
This display device 5 is that any mode by communications such as infrared, bluetooth, 802.11 wireless networks or wire communication modes such as RS-232, cable links to each other with second terminal server 4.
This display device 5 also can directly be made one with second terminal server 4.
Please refer to Figure 1 and Figure 2, the present invention uses the application process of a preferred implementation of the merchandise sales promotion managing system of two-dimension code, and this application process may further comprise the steps:
At first, the user sends the request that obtains a two-dimension code by voice, written, network or other modes to the service provider.
Secondly, first terminal server 1 generates software according to user's request by two-dimension code and has generated the two-dimension code of customizing messages integrated, the integrated customizing messages of this two-dimension code mainly is the concrete favor information of being set by the service provider, with as the specific preferential voucher of enjoyment in advertising campaign.
For example, the user fills in a form on the internet and sends the request that obtains a two-dimension code to first terminal server 1, the service provider generates unique two-dimension code according to the request that the user sends over by first terminal server 1, this two-dimension code has write down the sequencing position in all user applies when the user sends application, at this moment, the service provider comes corresponding concrete favor information according to concrete advertising campaign content, the customizing messages of this two-dimension code storage have only afterwards parsing and the process of display message in just can come forth, simultaneously, also as the voucher that can enjoy this preferential activity, so this mode can improve user's degree of playing an active part in and degree of convenience, thereby makes the service provider reach good promotion effect.
Then, the user utilizes the media 2 can receive and store two-dimension code to obtain the two-dimension code of customizing messages integrated by short message mode, multimedia message mode, network download, the transmission of cable data line, wireless network transmission or other transmission modes on first terminal server 1.
Next, the user will be presented at the two-dimension code of the integrated customizing messages on the media 2 and distinguish on two dimension code reading equipment 3, two dimension code reading equipment 3 will be distinguished the result and send to and second terminal server, 4, the second terminal servers 4 that two-dimension code resolves software are installed by resolving software the specific favor information that writes down in the two-dimension code is restored and sending information to display device 5.
At last, display device 5 shows relevant information according to the information that second terminal server 4 provides, and particularly the customizing messages that will be integrated in the two-dimension code shows.
The present invention is not limited to above-mentioned embodiment; so long as have the media of reception, storage and two-dimensional code display; thereby, all drop among protection scope of the present invention as the information carriers such as the paper that obtains two-dimension code or plastic products of can taking pictures by printer prints or camera.
Claims (10)
1. merchandise sales promotion managing system that uses two-dimension code, it is characterized in that: this system comprises in order to generate first terminal server of two-dimension code, in order to receive, the media of storage and two-dimensional code display, can correctly distinguish the recognizing apparatus of two-dimension code, in order to second terminal server of resolving two-dimension code with have the display device of Presentation Function, this media obtains two-dimension code on first terminal server, this recognizing apparatus links to each other with second terminal server, be used to distinguish the 2 D code information of media and send this information to second terminal server, this display device links to each other with second terminal server, is used to show the concrete information content.
2. the merchandise sales promotion managing system of use two-dimension code according to claim 1 is characterized in that: a two-dimension code is installed on this first terminal server generates software, this software is arranged related promotion information sequentially and is generated corresponding two-dimension code.
3. the merchandise sales promotion managing system of use two-dimension code according to claim 1 is characterized in that: this recognizing apparatus is to link to each other with second terminal server by any mode in infrared, bluetooth, 802.11 wireless networks, RS-232, the cable communication.
4. the merchandise sales promotion managing system of use two-dimension code according to claim 1 is characterized in that: this recognizing apparatus is directly made one with second terminal server.
5. the merchandise sales promotion managing system of use two-dimension code according to claim 1 is characterized in that: this display device is to link to each other with second terminal server by any mode in infrared, bluetooth, 802.11 wireless networks, RS-232, the cable communication.
6. the merchandise sales promotion managing system of use two-dimension code according to claim 1 is characterized in that: this display device is directly made one with second terminal server.
7. the merchandise sales promotion managing system of use two-dimension code according to claim 1 is characterized in that: this display device can be to have the display of Presentation Function or any device in the printing device.
8. according to the merchandise sales promotion managing system of each described use two-dimension code in the claim 1 to 7, it is characterized in that: this can receive, the media of storage and two-dimensional code display be can receive, the mobile terminals of storage and two-dimensional code display, thereby also can be can be by printer prints or camera the take pictures paper that obtains two-dimension code or any carrier in the plastic products.
9. according to the merchandise sales promotion managing system of each described use two-dimension code in the claim 1 to 5, it is characterized in that: this recognizing apparatus is conventional any recognizing apparatus that has in CCD, CMOS, the CIS recognition two-dimension code function device.
10. application process that uses the merchandise sales promotion managing system of two-dimension code, implementation step is as follows:
The user sends the request that obtains a two-dimension code by any mode in voice, written, the network mode to the service provider;
The service provider generates two-dimension code with related promotion information according to request on first terminal server;
The user distinguishes the two-dimension code that is obtained by using media on two dimension code reading equipment;
After the recognizing apparatus recognition information is sent to second terminal server;
Display device shows relevant information according to the information that second terminal server provides.
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