CN106027614B - Information pushing method, device and system - Google Patents
Information pushing method, device and system Download PDFInfo
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- CN106027614B CN106027614B CN201610302684.XA CN201610302684A CN106027614B CN 106027614 B CN106027614 B CN 106027614B CN 201610302684 A CN201610302684 A CN 201610302684A CN 106027614 B CN106027614 B CN 106027614B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
Abstract
The application discloses an information pushing method, device and system. One embodiment of the method comprises: acquiring state information of a terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, and the display control data comprises information to be pushed, a display style and a display condition; and generating display control data according to the state information and the configuration rule and sending the display control data to the terminal so that the terminal can analyze the display control data and push the information to be pushed according to the display style when the display condition is met. The implementation mode can improve the effectiveness of information pushing.
Description
Technical Field
The application relates to the technical field of computers, in particular to the technical field of intelligent terminals, and particularly relates to an information pushing method, device and system.
Background
Information push, also known as "network broadcast," reduces information overload by periodically transmitting information required by a user over the internet through a certain technical standard or protocol, and reduces time for searching on the network by automatically transmitting information to the user. With the development of network technology, the information that can be pushed by applications or various web pages running on the intelligent terminal is more and more abundant. The existing information pushing method usually performs unified information pushing by counting interests, hobbies and concerns of most terminal users or according to characteristics or purposes of a webpage or an application (for example, a piece of news is just obtained and is pushed to an intelligent terminal running a corresponding application or a webpage in time). The prior art has the defects that: the terminal or network data is not fully utilized, and the effectiveness of information push is not high.
Disclosure of Invention
The present application aims to provide an improved information pushing method, apparatus and system to solve the technical problems mentioned in the above background section.
In a first aspect, the present application provides an information pushing method, where the method includes: acquiring state information of a terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, and the display control data comprises information to be pushed, a display style and a display condition; and generating display control data according to the state information and the configuration rule and sending the display control data to the terminal so that the terminal can analyze the display control data and push the information to be pushed according to the display style when the display condition is met.
In some embodiments, the status information comprises at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information.
In some embodiments, the status information is obtained through request information sent by the terminal, and the method further includes: judging whether the request information is valid; and if so, acquiring a configuration rule matched with the state information.
In some embodiments, the request information is valid when at least one of the following conditions is satisfied: the interface parameter of the request information accords with a preset value; the identity information contained in the request information is matched with preset identity information; the requested information to be pushed matches the state information.
In some embodiments, the preset configuration rule includes at least one of a correspondence between the status information and the presentation style and a correspondence between the status information and the information to be pushed.
In some embodiments, the presentation style includes at least one of: a customized style of the terminal; a function skip pattern; a social platform sharing style; applying an installation or uninstallation pattern; a user and client interaction style; personalized push information display styles; the web page searches for a presentation style.
In a second aspect, the present application provides an information pushing method, including: receiving display control data sent by a server, wherein the display control data comprises information to be pushed, a display style and a display condition, and the display control data is generated by the server according to the following method: acquiring state information of a terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data; generating display control data according to the state information and the configuration rule; analyzing the display control data; and pushing the information to be pushed according to the display style when the display condition is met.
In some embodiments, the status information comprises at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information.
In some embodiments, the method further comprises: and sending request information to the server so that the server can acquire the state information of the terminal through the request information.
In some embodiments, the preset configuration rule includes at least one of a correspondence between the status information and the presentation style and a correspondence between the status information and the information to be pushed.
In some embodiments, the presentation style includes at least one of: a customized style of the terminal; a function skip pattern; a social platform sharing style; applying an installation or uninstallation pattern; a user and client interaction style; personalized push information display styles; the web page searches for a presentation style.
In a third aspect, the present application provides an information pushing apparatus, where the apparatus includes: the acquisition module is configured to acquire state information of the terminal; the determining module is configured to determine a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, and the display control data comprises information to be pushed, a display style and a display condition; and the generating module is configured to generate display control data according to the state information and the configuration rule and send the display control data to the terminal, so that the terminal can analyze the display control data and push the information to be pushed according to the display style when the display condition is met.
In some embodiments, the status information comprises at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information.
In some embodiments, the preset configuration rule includes at least one of a correspondence between the status information and the presentation style and a correspondence between the status information and the information to be pushed.
In some embodiments, the presentation style includes at least one of: a customized style of the terminal; a function skip pattern; a social platform sharing style; applying an installation or uninstallation pattern; a user and client interaction style; personalized push information display styles; the web page searches for a presentation style.
In a fourth aspect, the present application provides an information pushing apparatus, including: the display control data comprises information to be pushed, a display style and a display condition, and is generated by the server according to the following method: acquiring state information of a terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data; generating display control data according to the state information and the configuration rule; the analysis module is configured to analyze the display control data; and the pushing module is configured to push the information to be pushed according to the display style when the display condition is met.
In some embodiments, the status information comprises at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information.
In some embodiments, the presentation style includes at least one of: a customized style of the terminal; a function skip pattern; a social platform sharing style; applying an installation or uninstallation pattern; a user and client interaction style; personalized push information display styles; the web page searches for a presentation style.
In a fifth aspect, the present application provides an information pushing system, where the system includes a terminal and a server, where: the server configured to: acquiring state information of the terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, and the display control data comprises information to be pushed, a display style and a display condition; generating display control data according to the state information and the configuration rule and sending the display control data to the terminal; the terminal configured to: receiving display control data sent by the server; analyzing the display control data; and pushing the information to be pushed according to the display style when the display condition is met.
According to the information pushing method, the information pushing device and the information pushing system, the state information of the terminal is obtained through the server, the configuration rule matched with the state information is determined according to the state information, the display control data are generated according to the configuration rule and the specific content of the state information, the display control data comprise information to be pushed, display styles and display conditions, the terminal analyzes the display control data after receiving the display control data, the information to be pushed is pushed according to the display styles when the display conditions are met, the configuration rule is determined according to the state information of the terminal and the display control data are further generated, different information to be pushed and different display styles can be generated according to the state information aiming at different poisoning, and therefore the effectiveness of information pushing can be improved.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, with reference to the accompanying drawings in which:
FIG. 1 illustrates an exemplary system architecture to which embodiments of the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of an information push method according to the present application;
3 a-3 h are schematic diagrams of different presentation styles according to an embodiment of an information pushing method of the present application;
FIG. 4 is a flow diagram of another embodiment of an information push method according to the present application;
FIG. 5 is a schematic diagram of an embodiment of an information pushing device according to the present application;
fig. 6 is a schematic structural diagram of another embodiment of an information pushing apparatus according to the present application;
FIG. 7 is a block diagram of a computer system suitable for use in implementing the electronic device of an embodiment of the present application.
Detailed Description
The present application will be described in further detail with reference to the following drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the relevant invention and not restrictive of the invention. It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
FIG. 1 illustrates an exemplary system architecture 100 to which embodiments of the present application may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, a network 103, and a server 104. The network 103 serves as a medium for providing communication links between the terminal devices 101, 102 and the server 104. Network 103 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The terminal devices 101, 102 may interact with the server 104 via the network 103 to receive or send messages or the like. The terminal devices 101 and 102 may have various communication client applications installed thereon, such as an information push application, a search application, a shopping application, a financing application, a map application, a social platform application, a mailbox client, an instant messaging tool, and the like.
The terminal devices 101 and 102 may be various electronic devices supporting information push type applications, search type applications, shopping type applications, and the like, and include, but are not limited to, smart phones, smart watches, tablet computers, personal digital assistants, electronic book readers, MP3 players (Moving Picture Experts Group Audio Layer III, motion Picture Experts compression standard Audio Layer 3), MP4 players (Moving Picture Experts Group Audio Layer IV, motion Picture Experts compression standard Audio Layer 4), laptop portable computers, desktop computers, and the like.
The server 104 may be a server that provides various services. For example, the server 104 may be a background server or the like that provides support for information push type applications, search type applications, shopping type applications, and the like of the terminal devices 101, 102. The server can store, generate and the like the received data and feed back the processing result to the terminal equipment.
The information pushing method provided in the embodiment of the present application may be executed by the terminal devices 101 and 102, may be executed by the server 104, or may be executed by both the terminal devices 101 and 102 and the server 104. Accordingly, the information pushing apparatus provided in the embodiment of the present application may be disposed in the end devices 101 and 102, or may be disposed in the server 104. The information push system provided by the embodiment of the application can include terminal devices 101 and 102 and a server 104.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring to fig. 2, a flow 200 of one embodiment of an information push method is shown. For ease of understanding, the present embodiment is described in connection with the method being applied to a server that can provide support for terminal applications (e.g., information push type applications, search type applications, shopping type applications, etc.). The information pushing method comprises the following steps:
In this embodiment, the server may acquire the state information of the terminal from a local or remote place. Specifically, if the server stores the state information of the terminal in advance, or the terminal sends the state information of the terminal to the storage area of the server in real time, the server may obtain the state information of the terminal from the local storage area; otherwise, the server may acquire the state information of the corresponding terminal from the terminal running the information push application, the search application, the shopping application, and the like, in a wired connection manner or a wireless connection manner. The wireless connection means may include, but is not limited to, a 3G/4G connection, a WiFi connection, a bluetooth connection, a WiMAX connection, a Zigbee connection, a uwb (ultra wideband) connection, and other wireless connection means now known or developed in the future. Alternatively, the information push application can be independently run on the terminal device without the support of a background server.
Here, the state information of the terminal may be used to describe a software and hardware configuration, a use state, a current environment, and the like of the terminal. For example, the status information may include, but is not limited to, at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information, and the like. The customized information may be information to be acquired, such as weather forecast, tail number restriction information of the car, and the like, selected or input by the user through the terminal according to personal preference and self needs. The user identification information may be used to identify an Identity of a user or a terminal, and may be, for example, an account number used when the user logs in an application run by the terminal, an Equipment number of the terminal Equipment (for example, an International Mobile Equipment Identity (IMEI) of a Mobile Equipment of a smart phone, an International Mobile Equipment Identity), and the like. The location information of the terminal may be obtained through a positioning device or an application (e.g., a global positioning system GPS) operated by the terminal, an Internet Protocol (IP) address of a network to which the terminal is accessed, and the like. The current moving speed information of the terminal may be calculated from a position change in the position information. The current time information may be a time zone of a time zone (e.g., the eighty-eight zone) in which the terminal device is currently located. The history access information of the terminal may be history search information, history web browsing information, etc. of the terminal. The operating system version information is, for example, android2.0, ios9.2.1, and so on. The application version information may be version information of an information push type application, a search type application, a shopping type application, etc. supported by the server, and generally includes information such as a version number published by an application developer.
In some optional implementation manners of this embodiment, the terminal may actively initiate request information for information push to the server, so as to request information push from the server. The request information may include the status information of the terminal, and in this case, the status information of the terminal may be obtained by the server through the request information sent by the terminal. In practice, the state information of the terminal may be completely contained in the request information, or may be partially contained in the request information, and is partially acquired from the local by the server, which is not limited in this application. The case of the terminal actively initiating the request information of information push to the server may include, for example: the user customizes information (such as weather forecast and the like) through the application run by the terminal; a user performs a predetermined operation (such as a search operation) through an application run by a terminal; and the user clicks a preset function entrance (such as a social platform sharing entrance) according to the push information provided by the server, and the like.
In other optional implementations of this embodiment, the server may also actively acquire state information of the terminal, such as location information of the terminal, current moving speed information (e.g., a magnitude and a direction of the current moving speed), current time information, historical access information (e.g., historical browsed web page information), and so on. This information may be stored on the server.
In this embodiment, the server may store a preset configuration rule, and when the state information of the terminal is obtained, the server may determine, from the preset configuration rule, a configuration rule that matches the state information. Here, the configuration rule may include a rule that the server determines presentation control data of the terminal according to the state information of the terminal. The presentation control data may include, but is not limited to, one or more of information to be pushed, presentation style, presentation conditions, etc., for controlling what information the terminal is to present, in what form, when conditions are met (e.g., reaching a predetermined time, etc.), respectively. In some implementations, the presentation control data may further include information to be presented after receiving various interactive operations (e.g., a click operation, a touch-and-slide operation, etc.) performed by the user and the presented information, in what form to present the information, when what conditions are met to present the information, or whether the terminal needs to send request information to the server, and the like.
In some optional implementations of this embodiment, the preset configuration rule may include, but is not limited to, at least one of the following: the corresponding relation between the state information and the display style and the corresponding relation between the state information and the information to be pushed. The correspondence may be determined manually, or may be obtained by a machine learning method based on a certain amount of sample data. Taking the example of determining the corresponding relationship between the state information and the presentation style by a machine learning method, the server may take the state information in the sample data as input and the presentation style as output, train a classification model by a classification method such as an artificial neural network, a Support Vector Machine (SVM), a bayesian algorithm, and by the classification model, each presentation style may be taken as a classification, each classification corresponds to at least one combination of state information items, or each combination of state information items has a probability of belonging to any one of the classifications. Through the matching configuration rule based on the corresponding relation, the server can determine which classification the combination of the state information items corresponds to according to the acquired state information of the terminal, or belongs to the probability of any one classification and selects at least one classification with the highest probability, and according to the corresponding or selected classification, the server can determine the display style of the information to be pushed.
It can be understood that, when the configuration rule is based on matching of the keyword, the server may extract the keyword of the state information through the matching rule based on the keyword, match the extracted keyword with the optional push information, and determine the matched optional push information as the information to be pushed. For example, the server may extract a keyword concerned by the user according to the historical access information included in the state information of the terminal, perform keyword matching with the selectable push information on the server, and use the selectable push information with the most matched keyword as the information to be pushed. Specifically, if the user frequently browses financial news information through the terminal, the server may extract a keyword such as "stock" from the financial news browsed by the user, and then match the keyword with the currently acquired financial news, and when a financial news having a correlation with "stock" higher than a preset threshold (the correlation higher than the preset threshold may be, for example, the number of words of "stock" included in the financial news is greater than a preset number, etc.) is matched, the financial news is used as information to be pushed.
In some optional implementations of the present embodiment, the presentation style may include, but is not limited to, at least one of the following: the terminal can be used for displaying the customized style, the function jumping style, the social platform sharing style, the application installation or uninstallation style, the user-client interaction style, the personalized push information display style, the webpage search display style and the like. Wherein:
the customized style of the terminal may be a display style selected and customized by the user according to needs, for example, the pop-up window 301 shown in fig. 3a is a customized style indication for displaying information including a user-specified city (such as beijing) weather forecast, traffic restriction notification, and the like;
the function jump pattern may be a presentation pattern including a function entry (e.g., a button on a page including a jump script program, etc.) for jumping to a preset page, for example, the popup window 302 shown in fig. 3b is illustrated as a function jump pattern including a function entry 3021, etc.;
the social platform sharing style may include a presentation style of a plurality of social platform sharing entries (e.g., may be hyperlinks associated with websites of the social platform, etc.), for example, the pop-up window 303 shown in fig. 3c is schematic of the social platform sharing style including a plurality of social platform sharing entries 3031;
the application installation or uninstallation style may be a presentation style containing at least one recommended application download link (e.g. web address or hyperlink, etc.) or a function button of an uninstaller that can be associated with at least one terminal application, for example, the pop-up window 304 shown in fig. 3d is a schematic diagram of an application installation style containing a plurality of application download hyperlinks 3041;
the user-client interaction style may be a presentation style including a function button and the like for guiding the user to interact with the client, for example, the pop-up window 305 shown in fig. 3e is a user-client interaction style for presenting information to be pushed including a new function "floating window" of the application "×× cell phone assistant", the information to be pushed of the pop-up window 305 gives a setting prompt, and is connected to a setting page of the new function "floating window" of the application "×× cell phone assistant" through the interaction button 3051;
the personalized push information presentation style may be a style that is presented in a targeted manner according to personalized information of the terminal, for example, one or more items of historical access information, geographic location information, current time and the like, for example, a presentation style that includes a stock trading button and is sent to the terminal according to historical access information of the terminal including "stock" type financial news and the like. Assuming that the end user has entered a restaurant within a preset time period (e.g., between 11-13 am), as shown in fig. 3f, fig. 3f shows a personalized push message presentation style illustration of the order page 306 for the restaurant, the user may select food via selection button 3061 and place an order via order button 3062;
the web search presentation style may be a presentation style directly related to the searched web content when the user searches through the terminal application, as shown in fig. 3g, the page 306 is a schematic web search presentation style directly presenting the related content searched by the search engine when the user searches through the application.
It is understood that the above presentation patterns may be combined arbitrarily. As shown in fig. 3h, the presentation style illustration is a combination of the function jump style and the web page search presentation style. In the page 307 shown in fig. 3h, both a presentation of the web page search content 3071 and a presentation of the function jump button 3072 are included. In a specific implementation, the server may mark the presentation style through a preset field, for example, the preset field may include 4 bytes, 0001 may represent a social platform sharing style, and the like.
In some optional implementation manners of this embodiment, the server obtains the state information of the terminal through the request information sent by the terminal, at this time, the server may further determine whether the request information is valid, and when it is determined that the request information is valid, obtain the configuration rule matched with the state information. For example, when the interface parameter of the request message conforms to a preset value, the server determines that the request message is valid. Here, the server may have different request interfaces, an interface corresponding to the requested information may be called when the terminal sends the request information to the server, and the server may verify whether an interface parameter of the calling interface conforms to a preset value when the terminal requests the information, and may further determine whether the requested information calls a valid interface, and if the interface parameter of the requested information conforms to the preset value, it may be determined that the request information is valid, otherwise, it is determined that the request information is invalid. For another example, the server may detect the identity information of the terminal sending the request message, and if the identity information passes the authentication of the server (e.g., matches with the preset identity information on the server), the server determines that the request message is valid. In practice, the identity information of the terminal may include, but is not limited to, at least one of: an account number used when the terminal connects with the server, key information generated according to a key generation rule in conformity with the server, and the like. In some cases, the server may further match the information to be pushed requested by the request information with the state information of the terminal, and if the information to be pushed requested is matched with the state information of the terminal, it is determined that the request information is valid. The matching between the requested information to be pushed and the state information of the terminal may be, for example, matching between location information, for example, only providing an application of weather in each area of beijing, and receiving a request from a terminal whose location information is tianjin (state information) to current location weather information (requested information to be pushed), determining that the requested information to be pushed is not matched with the state information of the terminal, and determining that the requested information is invalid. The server may determine whether the request information is valid or not in various other feasible manners, which is not limited in this application.
And 203, generating display control data according to the state information and the configuration rule and sending the display control data to the terminal.
In this embodiment, the server may further generate display control data according to the state information obtained in step 201 and the configuration rule obtained in step 202, and send the display control data to the terminal, so that the terminal may analyze the display control data, and push information to be pushed according to a display style when the display condition is met.
In the embodiment described with reference to fig. 2, the server obtains the state information of the terminal, determines the configuration rule matched with the state information from the preset configuration rule, generates the display control data according to the state information and the configuration rule, and sends the display control data to the terminal, so that the terminal can analyze the display control data and push the information to be pushed according to the display style when the display condition is met.
Referring next to fig. 4, a flow 400 of another embodiment of an information push method is shown. For ease of understanding, the present embodiment is described in connection with the method being applied to a terminal on which a supporting application (e.g., an information push type application, a search type application, a shopping type application, etc.) can run. As shown in fig. 4, the information push method includes the following steps:
In this embodiment, the terminal may receive presentation control data from the server, where the presentation control data may include, but is not limited to, one or more of information to be pushed, a presentation style, a presentation condition, and the like, and is used to control what information the terminal is to present, in what form, when what condition is satisfied (e.g., a predetermined time is reached, and the like), and the like, respectively.
In this embodiment, the display control data may be generated by the server according to the following method: acquiring state information of a terminal; determining a configuration rule matched with the state information from preset configuration rules; and generating display control data according to the state information and the configuration rule. The preset configuration rule may include a rule that the server determines display control data of the terminal according to the state information of the terminal, and may be used to generate the display control data according to the state information of the terminal. The process of generating the extended application push information by the server may be performed according to steps 201, 202, and 203 in the embodiment shown in fig. 2, which is not described herein again. The state information of the terminal may be used to describe the software and hardware configuration, the use state, the current environment, and the like of the terminal. For example, the status information may include, but is not limited to, at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information, and the like. In some implementations, the presentation style may include, but is not limited to, at least one of: the terminal can be used for displaying the customized style, the function jumping style, the social platform sharing style, the application installation or uninstallation style, the user-client interaction style, the personalized push information display style, the webpage search display style and the like.
In some optional implementation manners of this embodiment, the terminal may actively initiate request information for information push to the server, so as to request information push from the server. The request information may include the status information of the terminal, and in this case, the status information of the terminal may be obtained by the server through the request information sent by the terminal.
In some optional implementations of this embodiment, the preset configuration rule may include, but is not limited to, at least one of the following: the corresponding relation between the state information and the display style and the corresponding relation between the state information and the information to be pushed. The correspondence may be determined manually, or may be obtained by a machine learning method based on a certain amount of sample data, which is not limited in the present application.
In this embodiment, the terminal may further analyze the presentation control data received in step 401 to obtain one or more items of information to be pushed, a presentation style, a presentation condition, and the like included in the presentation control data, and generate the presentation data.
In some optional implementation manners of this embodiment, the terminal may analyze the information to be pushed according to a value of a preset field marking the display style in the display control data sent by the server, so as to generate the display data from the information to be pushed according to the display style marked by the preset field. For example, when 4 bytes of the preset field are 0001, the information to be pushed is analyzed according to the social platform sharing style to generate display data.
In some optional implementation manners of this embodiment, after receiving the presentation control data sent by the server, the terminal may further perform inspection and fault tolerance processing on the presentation control data, for example, detect whether a title matches a topic of information to be pushed requested by the terminal, whether a URL (Uniform resource Locator) originates from the server, whether data confusion exists (for example, by comparing a value of a specified field with a preset specified field value, data confusion exists when the specified field value is inconsistent), and the like. In some implementations, if the terminal detects that there is an error in the presentation control data, if the title does not conform to the subject of the information to be pushed requested by the terminal, the URL source is not the server, and the like, the presentation control data is not parsed.
And step 403, pushing the information to be pushed according to the display style when the display condition is met.
In this embodiment, the terminal may display the acquired information to be pushed according to the corresponding display style when the acquired display condition is satisfied. Here, the terminal may present the acquired information to be pushed in various manners such as a web page, a pop-up window, a message notification, and the like. For example, when the terminal actively sends the request information to the server, the terminal may display the information to be pushed, which is fed back by the server, in a form of a webpage, and when the terminal receives the information to be pushed, which is actively pushed by the server, the terminal may display the information to be pushed in a form of a pop-up window, etc.
For example, when the background server acquires the state information of the terminal running the application A, the terminal generates the menu information containing the information to be pushed as a restaurant, the display style is a personalized push information display style, the display condition is the current time, the terminal displays the menu information of the restaurant in a pop-up window form shown in fig. 3f by analyzing, and for example, as shown in fig. 3h, if the user searches ×× restaurant through a search page of the application A, the server feeds back search information 3071 to the terminal running the application A, and displays the information through a display style combining a function skip style and a search display style, further, if the user clicks a function skip button, the server further feeds back the information to the terminal running the application A, and the information to be pushed is fed back to the terminal according to a different push information display style, such as the push information of the terminal A, and the like, and the terminal can push the information to be pushed according to a preset time period (for example, the application A running the terminal runs on the terminal, the application A, and the display control data of the display style is a personalized push information.
Through similar application scenes, a background server providing support for the application A can recommend products of application developers or merchants and the like to a terminal user in a targeted manner, the application A running on the terminal presents information to be pushed to the terminal user in diversified display styles, the convenience of use of the user is improved, and therefore the effectiveness of information pushing is improved.
Further reference is made to fig. 5, which shows a schematic structural diagram of an embodiment of the information pushing apparatus according to the present application. The device can be applied to a background server for providing support for terminal applications (such as information push type applications, search type applications, shopping type applications and the like).
As shown in fig. 5, the information pushing apparatus 500 according to the present embodiment includes: an acquisition module 501, a determination module 502 and a generation module 503. The obtaining module 501 may be configured to obtain state information of the terminal; the determining module 502 may be configured to determine a configuration rule matched with the state information of the terminal from preset configuration rules, where the preset configuration rules may be used to generate display control data, and the display control data may include information to be pushed, a display style, and a display condition; the generating module 503 may be configured to generate display control data according to the state information and the configuration rule, and send the display control data to the terminal, so that the terminal can analyze the display control data, and push information to be pushed according to a display style when a display condition is met.
In some optional implementations of this embodiment, the status information of the terminal may include, but is not limited to, at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information, and the like.
In some optional implementation manners of this embodiment, the preset configuration rule may include at least one of a corresponding relationship between the state information and the display style and a corresponding relationship between the state information and the information to be pushed.
In some optional implementations of the present embodiment, the presentation style may include, but is not limited to, at least one of the following: the method comprises the steps of customizing a style of a terminal, skipping a function style, sharing a style of a social platform, installing or uninstalling an application, interacting a style of a user and a client, displaying a personalized push information and displaying a webpage search.
It should be noted that modules described in the information pushing apparatus 500 correspond to respective steps in the method described with reference to fig. 2. Thus, the operations and features described above for the method are also applicable to the information pushing apparatus 500 and the modules or units included therein, and are not described herein again.
Further reference is made to fig. 6, which shows a schematic structural diagram of another embodiment of the information pushing apparatus according to the present application. The device can be applied to terminals which can run various applications (such as information push application, search application, shopping application and the like).
As shown in fig. 6, the information pushing apparatus 600 according to the present embodiment includes: a receiving module 601, an analyzing module 602, and a pushing module 603. The receiving module 601 may be configured to receive display control data sent by a server, where the display control data may include information to be pushed, a display style, and a display condition, and the display control data may be generated by the server according to the following method: acquiring state information of a terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data; generating display control data according to the state information and the configuration rule; the parsing module 602 may be configured to parse the presentation control data; the pushing module 603 may be configured to push the information to be pushed according to the display style when the display condition is satisfied.
In some optional implementations of this embodiment, the status information of the terminal may include, but is not limited to, at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information, and the like.
In some optional implementation manners of this embodiment, the preset configuration rule may include at least one of a corresponding relationship between the state information and the display style and a corresponding relationship between the state information and the information to be pushed.
In some optional implementations of the present embodiment, the presentation style may include, but is not limited to, at least one of the following: the method comprises the steps of customizing a style of a terminal, skipping a function style, sharing a style of a social platform, installing or uninstalling an application, interacting a style of a user and a client, displaying a personalized push information and displaying a webpage search.
Those skilled in the art will appreciate that the above-described information pushing apparatus 500 and information pushing apparatus 600 also include some other well-known structures, such as a processor, a memory, etc., which are not shown in fig. 5 and 6 in order to not unnecessarily obscure embodiments of the present disclosure.
In addition, the present application also provides a system for information push, which may include a server having the information push apparatus 500 shown in fig. 5 and a terminal having the information push apparatus 600 shown in fig. 6. The architecture of the system may be found in reference to the exemplary architecture 100 shown in fig. 1. In an embodiment of the information push system of the present application, a server having the information push apparatus 500 shown in fig. 5 may be applied to the server 104 in the architecture 100, and a terminal having the information push apparatus 600 shown in fig. 6 may be applied to the terminal devices 101 and 102 in the architecture 100, which is not described herein again.
Referring now to FIG. 7, shown is a block diagram of a computer system 700 suitable for use in implementing a server or terminal according to an embodiment of the present application.
As shown in fig. 7, the computer system 700 includes a Central Processing Unit (CPU)701, which can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for the operation of the system 700 are also stored. The CPU 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.
In particular, according to embodiments of the application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program tangibly embodied on a machine-readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711.
The units related in the embodiments of the present application may be implemented by software, or may be implemented by hardware. The described modules may also be provided in a processor, which may be described as: a processor includes an acquisition module, a determination module, and a generation module. The names of these modules do not in some cases constitute a limitation on the module itself, and for example, the receiving module may also be described as a "module configured to acquire status information of a terminal".
As another aspect, the present application also provides a computer-readable storage medium, which may be the computer-readable storage medium included in the apparatus in the above-described embodiments; or it may be a separate computer-readable storage medium not incorporated in the terminal. The computer readable storage medium stores one or more programs that, when executed by one or more processors, cause the apparatus to: acquiring state information of a terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, and the display control data comprises information to be pushed, a display style and a display condition; and generating display control data according to the state information and the configuration rule and sending the display control data to the terminal so that the terminal can analyze the display control data and push the information to be pushed according to the display style when the display condition is met.
Or, when executed by one or more processors, cause the apparatus to: receiving display control data sent by a server, wherein the display control data comprises information to be pushed, a display style and a display condition, and the display control data is generated by the server according to the following method: acquiring state information of a terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data; generating display control data according to the state information and the configuration rule; analyzing the display control data; and pushing the information to be pushed according to the display style when the display condition is met.
The above description is only a preferred embodiment of the application and is illustrative of the principles of the technology employed. It will be appreciated by a person skilled in the art that the scope of the invention as referred to in the present application is not limited to the embodiments with a specific combination of the above-mentioned features, but also covers other embodiments with any combination of the above-mentioned features or their equivalents without departing from the inventive concept. For example, the above features may be replaced with (but not limited to) features having similar functions disclosed in the present application.
Claims (19)
1. An information pushing method, characterized in that the method comprises:
acquiring state information of a terminal;
determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, the display control data comprise information to be pushed, display styles and display conditions, and the generated display styles are different according to different pieces of state information, wherein the generated display styles are different;
and generating display control data according to the state information and the configuration rule and sending the display control data to the terminal so that the terminal can analyze the display control data and push the information to be pushed according to the display style when the display condition is met.
2. The method of claim 1, wherein the status information comprises at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information.
3. Method according to claim 1 or 2, characterized in that the status information is obtained by means of a request message sent by the terminal, and
the method further comprises the following steps:
judging whether the request information is valid;
and if so, acquiring a configuration rule matched with the state information.
4. The method of claim 3, wherein the request information is valid when at least one of the following conditions is satisfied:
the interface parameter of the request information accords with a preset value;
the identity information contained in the request information is matched with preset identity information;
the requested information to be pushed matches the state information.
5. The method according to claim 1, wherein the preset configuration rule includes at least one of a correspondence between the status information and the presentation style and a correspondence between the status information and the information to be pushed.
6. The method of claim 1, wherein the presentation style comprises at least one of:
a customized style of the terminal;
a function skip pattern;
a social platform sharing style;
applying an installation or uninstallation pattern;
a user and client interaction style;
personalized push information display styles;
the web page searches for a presentation style.
7. An information pushing method, characterized in that the method comprises:
receiving display control data sent by a server, wherein the display control data comprises information to be pushed, a display style and a display condition, and the display control data is generated by the server according to the following method: acquiring state information of a terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, and the generated information to be pushed is different and the generated display styles are different aiming at different state information; generating display control data according to the state information and the configuration rule;
analyzing the display control data;
and pushing the information to be pushed according to the display style when the display condition is met.
8. The method of claim 7, wherein the status information comprises at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information.
9. The method according to claim 7 or 8, characterized in that the method further comprises:
and sending request information to the server so that the server can acquire the state information of the terminal through the request information.
10. The method according to claim 7, wherein the preset configuration rule includes at least one of a correspondence between the status information and the presentation style and a correspondence between the status information and the information to be pushed.
11. The method of claim 7, wherein the presentation style comprises at least one of:
a customized style of the terminal;
a function skip pattern;
a social platform sharing style;
applying an installation or uninstallation pattern;
a user and client interaction style;
personalized push information display styles;
the web page searches for a presentation style.
12. An information pushing apparatus, characterized in that the apparatus comprises:
the acquisition module is configured to acquire state information of the terminal;
the determining module is configured to determine a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, the display control data comprise information to be pushed, display styles and display conditions, and the generated information to be pushed and the generated display styles are different aiming at different state information;
and the generating module is configured to generate display control data according to the state information and the configuration rule and send the display control data to the terminal, so that the terminal can analyze the display control data and push the information to be pushed according to the display style when the display condition is met.
13. The apparatus of claim 12, wherein the status information comprises at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information.
14. The apparatus according to claim 12, wherein the preset configuration rule includes at least one of a correspondence between the status information and the presentation style and a correspondence between the status information and the information to be pushed.
15. The apparatus of claim 12, wherein the presentation style comprises at least one of:
a customized style of the terminal;
a function skip pattern;
a social platform sharing style;
applying an installation or uninstallation pattern;
a user and client interaction style;
personalized push information display styles;
the web page searches for a presentation style.
16. An information pushing apparatus, characterized in that the apparatus comprises:
the display control data comprises information to be pushed, a display style and a display condition, and is generated by the server according to the following method: acquiring state information of a terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, and the generated information to be pushed is different and the generated display styles are different aiming at different state information; generating display control data according to the state information and the configuration rule;
the analysis module is configured to analyze the display control data;
and the pushing module is configured to push the information to be pushed according to the display style when the display condition is met.
17. The apparatus of claim 16, wherein the status information comprises at least one of: customization information, user identification information, location information, current movement speed information, current time information, historical access information, operating system version information, application version information.
18. The apparatus of claim 16, wherein the presentation style comprises at least one of:
a customized style of the terminal;
a function skip pattern;
a social platform sharing style;
applying an installation or uninstallation pattern;
a user and client interaction style;
personalized push information display styles;
the web page searches for a presentation style.
19. An information push system, characterized in that, the system includes a terminal and a server, wherein:
the server configured to: acquiring state information of the terminal; determining a configuration rule matched with the state information from preset configuration rules, wherein the preset configuration rules are used for generating display control data, the display control data comprise information to be pushed, display styles and display conditions, and the generated display styles are different according to different pieces of state information, wherein the generated display styles are different; generating display control data according to the state information and the configuration rule and sending the display control data to the terminal;
the terminal configured to: receiving display control data sent by the server; analyzing the display control data; and pushing the information to be pushed according to the display style when the display condition is met.
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